Pendo vs Apty vs Userpilot – Which is Best for Your SaaS?

Choosing between Userpilot, Pendo, and Apty? We are aware that it might be challenging to select the ideal product adoption platform for your SaaS. Therefore, we made the decision to publish a more thorough comparison of the three programs than what you would find on review sites, going into greater detail regarding the products’ capabilities, use cases, pros, and cons.

Whether you’re looking mainly to improve your user onboarding or product analytics, collect user feedback, or NPS – you’ll find out how Pendo performs vs Apty vs Userpilot – and which one is the best choice for you!

Let’s dig in!

TL;DR

  • Pendo is a comprehensive digital adoption platform with impressive analytics, in-app feedback, and product adoption features.
  • Apty’s digital adoption platform aims to make product adoption a snap with engaging onboarding flows and product tours. It does this with a mix of on-screen guidance, interactive walkthroughs, and in-app messaging.
  • Userpilot is a powerful product adoption platform that enables you to quickly build personalized, flexible, contextually relevant in-app experiences targeted to different user segments – all without writing a line of code.

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What is Pendo?

Pendo is a comprehensive digital adoption platform with impressive analytics, in-app feedback, and product adoption features

It caters primarily to enterprise users and probably has the most advanced analytics of all tools we’re covering in this article. But it all comes at a price.

What is Pendo best for?

SaaS product managers typically take Pendo into account for the following reasons: they want to enhance user onboarding, they require product adoption, and they want to measure user sentiment. How does Pendo perform when it comes to these top-three use cases? Let’s examine it all, and then compare to the other tools we’re discussing in this post.

Pendo for user onboarding

When it comes to user onboarding, Pendo offers guides for building in-app guidance that improves user onboarding across web and mobile apps. But how much do they cost, and are there better alternatives on the market?

Here’s what to expect from Pendo guides:

  • You can build guides using templates, and there’s also a WYSIWYG (what-you-see-is-what-you-get) visual design studio editor for creating new designs from scratch.
  • You can use Pendo’s free version to create user onboarding guides, but you’ll only get access to limited features and basic analytics.
  • Types of guides you can create using Pendo include Lightbox, Banner, Tooltips, Polls, and Walkthroughs. The drawback with them is that they are quite basic and don’t allow much customization without coding. Even Pendo’s own onboarding guide is a series of purple tooltips.
  • You can also build checklists with Pendo but not as standalone UI elements as users can only access them from the resource center (if they know they exit). This makes it hard and not intuitive for users to access guidance, and overall defeats the purpose of using checklists.
  • Pendo product guidance for mobile works across Android and iOS mobile apps, so if you’re looking to support your mobile customers through their onboarding, Pendo might be for you (be aware that Pendo for mobile guides is not included on the free plan).

Guides or product tours are essential tools for user onboarding, and it will be difficult for new users to find their way around your app without them. The absence of these UX designs will lead to friction, naturally resulting in increased churn.

But do you need Pendo for this?

The answer is you don’t have to use Pendo in particular. There are other product adoption tools that give you more value for your money, so it’s always good to check the available options before settling for one.

Pendo for product adoption

Pendo is a robust product adoption platform with user engagement features, impressive analytics, and in-app feedback.

It caters mainly to the enterprise sector and as of the end of 2022, has the most advanced analytics of all product adoption tools on the market. Here’s how Pendo can help you improve product adoption: When it comes to product adoption, Pendo offers analytics features to track the adoption of features as well as guides for building in-app guidance that improves feature adoption both on web and mobile apps.

pendo product adoption

Here’s what to expect from Pendo’s product adoption features:

  • Pendo’s analytics allow you to evaluate each feature usage and which features deliver the most value.
  • You can see which features are underused for different user segments.
  • You can then build guides to improve the adoption of these features.
  • You can use Pendo’s free version to create guides, but you’ll only get access to limited features and basic analytics.

Pendo for user feedback

Pendo offers polls (also called micro surveys at Userpilot) through their guides which collect user feedback and gauge sentiment at different points in the user journey.

Polls come with basic functionality and are available on the free plan. However, if you want to collect user sentiment with NPS surveys, you’ll need a paid plan that doesn’t come cheap at all.

Here’s how you can collect user sentiment feedback with Pendo:

  • Add short polls on your guides and UI patterns built with Pendo.
  • You can use only text polls, yes/no polls, numbered scales, or multi-choice polls and add them as building blocks when building the guides.
  • There’s not a lot of customization, like themes or emojis available, but it’s enough to collect data in-app.
  • If you are willing to pay for the Growth plan, you get access to Pendo’s NPS feature too.

The downside of using Pendo for collecting user feedback is that you can’t use the insights to personalize the user experience. For example, you can’t create user segments based on NPS scores or specific answers you collect with your polls.

Considering the price you have to pay for Pendo, you’d expect more from it.

If you want to both collect and act on user feedback, you should use a better tool. And, with the risk of sounding biased, Userpilot gives you more value for money here. You can build micro surveys, embed Typeform long surveys, collect and analyze NPS responses, and segment users based on scores and responses so you can trigger more personalized experiences.

 

There is a better tool for your SaaS than Pendo!

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What is Apty?

Apty’s digital adoption platform aims to make product adoption a snap with engaging onboarding flows and product tours. It does this with a mix of on-screen guidance, interactive walkthroughs, and in-app messaging.

This platform is great for engaging users on your platform to increase product adoption, feature adoption, and conversions.

What is Apty best for?

Similar to Pendo, Apty is typically considered for user onboarding, product adoption, and user feedback. Let’s examine Apty for these use cases before we compare it to Userpilot.

Apty for user onboarding

Here’s how Apty can help with user onboarding:

  • Enables you to create checklists to guide users and interactive walkthroughs that simplify the onboarding process.
  • It also allows you to segment users and design tailored onboarding experiences based on the role, location, and other characteristics to deliver the promised value fast.
  • The goal-tracking feature allows you to set custom goals and monitor how users navigate through them. For example, you can set user activation and set it as one of your onboarding milestones to analyze progress. Then you can segment users who haven’t reached the goal and implement a number of strategies to activate them.
  • Combine tooltips and create interactive walkthroughs to shorten the learning curve and, subsequently the time to value.

Apty for product adoption

apty for product adoption

Here’s how Apty can help with product adoption:

  • Apty allows you to create interactive walkthroughs to help new and advanced users discover new features.
  • It lets you segment your users by feature usage and then target the experiences only to the ones that haven’t adopted a certain area of your product yet.
  • Apty allows you to use tooltips to point out hidden features to your users.

Apty for user feedback

Apty allows you to enable timely user feedback so you can be contextual, reduce churn and improve the overall customer experience.

 

Here is what Apty’s user feedback feature offers:

  • Trigger in-app surveys to prompt customers to submit ratings based on their experience.
  • Embed surveys to in-app announcements to collect feedback from end users.
  • See the average ratings and the number of users who completed the surveys.
  • Get detailed feedback analytics inside the Apty Admin Console.

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What is Userpilot?

Userpilot is a powerful product adoption platform that enables you to quickly build personalized, flexible, contextually relevant in-app experiences targeted to different user segments – all without writing a line of code.

What is Userpilot best for?

Userpilot is used for similar use cases as Apty and Pendo. Let’s see how Userpilot compares to the tools we discussed before it comes to user onboarding, product adoption, and user feedback.

Userpilot for user onboarding

Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.

You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.

Here’s what you’ll get when you start using Userpilot:

  • Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a chrome extension that opens up the visual builder.
  • Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, microsurveys, NPS surveys, in-app resource center).
  • Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
  • Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
  • Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
  • Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.

The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.

Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.

Userpilot for product adoption

Product adoption describes the process of getting users to the point where they are experiencing value from your product.

Userpilot is a powerful product adoption platform that enables you to quickly build personalized and contextual in-app experiences targeted to different user experiences – all without writing a line of code.

It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.

Here are some of Userpilot’s product adoption features that you may find helpful:

  • A broad range of UI patterns to build fully customizable, contextual, and interactive in-app flows: modals, slideouts, tooltips, hotspots, driven actions, banners, and more. And – most importantly – you are not limited by plan when it comes to how many UI patterns or designs you can build.
  • Advanced in-app checklists with built-in gamification elements like progress bars or ”automatically marked complete” tasks: checklists also come with analytics so you can track who is interacting with them and how.
  • Fully interactive walkthroughs walk users through engaging and adopting specific features of your app.
  • The self-service in-app resource center lets users search your knowledge base directly inside the app, access chat, and support but also launch guides and tutorials when they get stuck.
  • User feedback tools allow you to collect insights to improve the product and the user experience, thus leading to a higher product adoption rate. You can also collect NPS data and tag responses to uncover patterns into what makes users stick, or build micro surveys for more granular data. Then you can use all the feedback collected to build user segments based on the answers and personalize the path to higher product adoption for each segment.

Want to see Userpilot in action? Get a demo and improve product adoption with contextual and personalized in-app flows that actually help users.

Userpilot for user feedback

There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.

First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.

You can do all these with Userpilot. In short, you can:

  • Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
  • Analyze NPS scores, tag responses, and use the data to create specific user segments.
  • Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
  • Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.

The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.

For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.

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So Which tool should you choose? Pendo vs Apty vs Userpilot – final thoughts

As you can see, Pendo, Apty, and Userpilot cater to most of the use cases Product Managers typically look for in their SaaS companies. There are some differences between the tools when it comes to how those use cases are executed in each, of course. So if you’re still on the fence – there are two more factors that can make a difference for you – the tools’ pricing, and their reviews. Let’s have a look at both below!

Pendo pricing

Pendo’s pricing is only available to you if you ask for a quote. The company doesn’t list pricing on its site for the higher tiers. However, some reviews say they have prices starting at $20,000-$25,000 per year for a single product, and around $50,000 per year for the mid-tier package.

The tricky part when it comes to Pendo’s pricing is that you get to pay separately for different modules:

  • Pendo Free: Up to 500 MAU, single-app, and basic functionality and analytics.
  • Pendo Starter $7000/year: 2,000 MAU limit, multi-app, and access to premium features like NPS but it doesn’t include advanced analytics or integrations.
  • Pendo Growth: Custom MAU, single-app, NPS and PES, resource center, and access to support compared to lower plans.
  • Pendo Portfolio: Custom MAU, multi-app, cross-journey reports, experimentation, and 1 free integration included.
  • Pendo Premium: Custom MAU, multi-app, everything in other plans plus custom roles and permissions and advanced security.
  • Pendo Feedback: Collecting feature requests is a separate module with custom pricing.
  • Pendo Adopt: Employee onboarding is a separate module with custom pricing.

Apty pricing

Apty offers a free trial and custom quotes based on business needs.

  • Free trial: Up to 45 days, includes 2-3 flows, works on a single domain.
  • Custom pricing: Intelligent analytics, complex flow creation, multilingual support, available on multiple domains.

Userpilot pricing

Userpilot offers great value for money compared to other similar tools on the market. Even its entry-level plan (Traction) provides all the necessary features without any usage limit.

The price-to-feature ratio is the best for Userpilot. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget. Userpilot sits in that sweet spot. – Saurav S.

The pricing differentiation happens mostly on the service level (e.g. custom domain hosting, dedicated Customer Success Manager, SLA) and is based on the number of Monthly Active Users (MAUs) your company has.

Here’s the detailed Userpilot pricing:

  • Traction: For up to 2500 users, this plan is $249/ mo.
  • Growth: For up to 10,000 users, this plan is $499/ mo.
  • Enterprise: For large-scale businesses, these plans begin from $1000/ mo.

What do users say about Pendo vs Apty vs Userpilot?

Pendo reviews

Apty reviews

 

Userpilot reviews

The final countdown: Pros & Cons of Pendo, Apty and Userpilot

Pendo pros

Despite the price and its steep learning curve, Pendo does have a few pros compared to its competitors.

 

  • Pendo is known for its good and easy-to-use analytics tools like Paths, Retention, and Funnels. (As of Q1 2023, Userpilot will have the same analytics features, with more robust functionality).
  • Pendo has a shareable product-planning tool to organize customer feedback and prioritize high-value features. It helps keep teams aligned with the shared feature-planning guide.
  • It works on web apps and mobile apps so if you need both, this might be a good choice for you.

Pendo cons

Surprisingly for a product engagement tool that claims to be “all in one” you can’t act directly on the user analytics from Pendo in Pendo.

That’s because Pendo doesn’t allow you to target users segmented by in-app events with the in-app guides you’ve built with it.

Here’s a short list of Pendo’s cons:

  • It doesn’t allow you to trigger experiences based on in-app events either. This is probably because of tech debt – but makes Pendo’s analytics pretty much NOT actionable.
  • Pendo offers limited onboarding elements, which means you can’t always create the best experience for your users. If you want checklists these can only be accessed from the Resource Center which defeats the purpose of having them in the first place.
  • Pendo’s pricing is only available to you if you ask for a quote. The company doesn’t list pricing on its site for the higher tiers. However, some reviews say they have prices starting at $20,000-$25,000 per year for a single product, and around $50,000 per year for the mid-tier package. This might be Pendo’s biggest downside.

If you’re looking for a tool that shows you user analytics in real-time and allows you to trigger in-app experiences based on in-app events and user behavior in real-time – Userpilot offers these features (and at a lower price tag too).

Apty pros

Apty is a robust tool for your onboarding and adoption needs. Here are the main pros to consider if you’re still deciding:

  • Apty is excellent for product adoption, training, and onboarding. The tool makes it easy to develop workflows which makes development turnaround very fast-paced. In addition, it’s very simplistic to use since Apty lives in the browser as an extension.
  • You can either build different user segments inside the product, or you can integrate your Apty account with other tools and import your data.
  • Can be used on 3rd party tools, meaning you can use it for employee onboarding too.

Apty cons

While Apty is a great tool, the main downsides are the cost and restrictions you get with it. Here are the main cons of the tool:

  • Apty offers tooltips and checklists for building product experience flows, but unlike other similar tools, it lacks some important UI patterns such as modals, hotspots, banners, and slideouts.
  • One of the biggest disadvantages of Apty is the absence of in-app customer feedback collection. In-app surveys help you collect user insights at scale and improve the product to match user expectations. Without feedback and user input, you are missing out on a lot.
  • Doesn’t offer self-service support like a help center where users can access multiple guides and tutorials or contact support. It does provide guides that are similar but more restricted.

Userpilot pros

Userpilot has a number of advantages, especially for mid-market SaaS companies looking for a robust but at the same time very easy-to-use, a no-code tool for user onboarding, product adoption, and simplified product analytics. Let’s have a look at the pros of using Userpilot:

  • No-code builder – Userpilot comes with an easy-to-use Chrome Extension builder.
  • Multiple UI patterns – choose from a range of options to build customized flows: modals,
  • slideouts, banners, tooltips, hotspots, and checklists are all at your disposal.
  • UI patterns are not limited by plan – you get access to all of them on every single plan, meaning you get value even with the Traction plan (this is the entry-level one).
  • Engaging walkthroughs and onboarding flows- build interactive walkthroughs targeted to distinct user segments.
  • In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e. videos, in-app flows, chat, and more).
  • Experimentation – built-in A/B testing for flows lets you explore and quickly iterate based on direct user behavior.
  • Powerful feedback options- integrated NPS surveys with analytics and response tagging unlock insight into how your users feel.
  • Advanced analytics and segmentation- analyze product usage and in-app flow engagement and build user segments using the data.
  • Event tracking and feature tags- tag UI engagement (clicks, form fills, hovers) and group them into one custom event to track what really matters.
  • More value with integrations- unlock value faster with built-in integrations with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, Heap, and more.

Userpilot cons

There are, however, some downsides to Userpilot as well:

  • Browser/web app only – Userpilot won’t run on mobile devices/applications.
  • Doesn’t support employee onboarding- The tool is better suited for customer onboarding than for employee onboarding as you can’t build in-app guides on third-party tools.
  • Missing integrations – doesn’t have built-in integrations with some tools, but it has webhooks, and Hubspot and Zapier are coming soon.
  • Not appropriate for small startups on a shoestring budget (<$100)- Userpilot is a powerful, mid-market to the enterprise-level tool. So $249 a month might be too expensive for really small startups.

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Conclusion

In this post, we’ve discussed how Pendo, Apty, and Userpilot compare when it comes to user onboarding, product adoption, and user feedback. We’ve discussed their features for each use case, pricing, and reviews, as well as the pros and cons.

Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding.

Hopefully, you’d like to give Userpilot a chance – see you in the free trial soon!

 

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