{"id":273208,"date":"2025-05-27T11:10:41","date_gmt":"2025-05-27T11:10:41","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?post_type=pitt&#038;p=273208"},"modified":"2025-05-27T11:12:54","modified_gmt":"2025-05-27T11:12:54","slug":"high-quality-principles-to-support-your-product-led-growth","status":"publish","type":"pitt","link":"https:\/\/userpilot.com\/blog\/pitt\/high-quality-principles-to-support-your-product-led-growth\/","title":{"rendered":"High-Quality Principles to Support Your Product-Led Growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The term \u201cPLG\u201d or \u201cProduct-Led Growth\u201d starts with the word \u201cProduct,\u201d meaning the product itself and its quality create a necessary foundation for Acquisition, Activation, Monetization, and other growth levers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply, if the product itself does not provide an intuitive user experience, it is not self-servable. <\/span><b>If the product is not self-servable, it can\u2019t successfully apply the PLG approach.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Growth teams are working on\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-marketing\/\" target=\"_blank\" rel=\"noopener\">PLG strategies<\/a> and<\/span>\u00a0delivering high-quality experiences to end-users. Historically, Growth teams gained the reputation of optimizers for higher speed and sacrificing core product experience. I\u2019d like to break this stereotype.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we just take a moment to reflect on products that achieved real success, these products have both components: a <a href=\"https:\/\/userpilot.com\/blog\/positive-user-experience\/\">high-quality user experience<\/a> and ethical PLG strategies.<\/span><\/p>\n<p><b>Here are some examples of companies with both high-quality UX + PLG:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Notion<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Great UX for content organization + PLG freemium.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Canva<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Variety of use cases for creators + PLG for individuals and teams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Figma<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Advanced functionality in a browser + PLG network effects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intercom<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Enhanced UX for a complex platform + PLG on top of Sales-led motion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Linear<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Clear UX for product development + PLG with powerful paid features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Miro<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> focus on intuitive experience for non-designers + PLG from the early days.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I decided to take a deeper look into these products and uncover how they define and deliver high quality.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Notion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">I was an early adopter of Notion since 2017 and observed how the team progressed through Freemium and evolved to the current state of a $10B valuation. However, I was more interested in finding some principles that guided the team to focus on quality.<\/span><\/p>\n<h3><strong>What makes Notion a high-quality product?<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivering on product promise<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Notion has been focused on creating an \u201call-in-one workspace\u201d, and while communicating the value across different marketing surfaces, Notion delivered its value to end users before starting to build a PLG motion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reducing distractions: <\/b><span style=\"font-weight: 400;\">At different steps of the journey, the product makes sure to keep the focus on the work, and not on the product. The minimalist interface supports that principle.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of use: <\/b><span style=\"font-weight: 400;\">The building blocks and new formatting UX required a bit of a mental model shift, but the UX was designed in a very intuitive way. Despite the novelty of this way of organizing documentation, the \u201cease of use\u201d helped to achieve a high level of <\/span><a href=\"https:\/\/userpilot.com\/blog\/product-adoption-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product adoption<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/feedback-notion.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273409\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/feedback-notion.png\" alt=\"feedback-notion\" width=\"512\" height=\"199\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/feedback-notion.png 512w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/feedback-notion-450x175.png 450w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">How does Notion deliver on that promise? I checked their main product onboarding and a new Notion Calendar flow to uncover.<\/span><\/p>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273427\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow.png\" alt=\"Notion-Calendar-flow\" width=\"1600\" height=\"640\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow.png 1600w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow-450x180.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow-1024x410.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow-768x307.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Notion-Calendar-flow-1536x614.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/userpilot.com\/blog\/improve-conversions-onboarding-checklist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">checklist<\/span><\/a> <span style=\"font-weight: 400;\">is one of the most familiar patterns for onboarding and activation. Notion is utilizing it in various ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLearn by doing\u201d while onboarding through the \u201cGetting Started\u201d page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Applying a familiar checklist pattern in Notion Calendar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a limited number of steps, and each of them is connected to the most important features in the first experience. Eventually, using this set of experiences leads to achieving an \u201c<\/span><a href=\"https:\/\/userpilot.com\/blog\/aha-moment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aha! moment<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s easy, not distracting, and each step in the checklist reminds the user about the core value the product promised to deliver, an \u201call-in-one workspace\u201d.<\/span><\/p>\n<h2><strong>2. Canva<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Canva is a tool for visual, content, and brand creators with a <\/span><a href=\"https:\/\/www.afr.com\/chanticleer\/canva-s-new-revenue-number-supports-39b-valuation-ipo-the-real-test-20231005-p5e9xv\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">valuation of around $39B<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we spoke to Iain Dowling (Growth Design Leader at Canva) on <\/span><a href=\"https:\/\/open.substack.com\/pub\/katesyuma\/p\/how-canva-creates-a-magical-plg-culture?r=edd0n&amp;utm_campaign=post&amp;utm_medium=web\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Growthmates<\/span><\/a><span style=\"font-weight: 400;\">, he mentioned the role of data insights in their product work:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;We look for <\/span><b>quality data insights, both qualitative and quantitative<\/b><span style=\"font-weight: 400;\">. So we&#8217;re still building our research team for Growth at Canva. It&#8217;s small but mighty, but we have a <\/span><b>very, very strong data team<\/b>,<span style=\"font-weight: 400;\"> and that data team started in the Growth team, actually, years ago at Canva.&#8221;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; Iain Dowling, Growth Design Leader at Canva.<\/span><\/i><\/p><\/blockquote>\n<h3><strong>What makes Canva a high-quality product<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visualizing product value: <\/b><span style=\"font-weight: 400;\">Canva is a tool for creators who are primarily visual thinkers. So it\u2019s very important to make sure that the product value is represented in a high-quality visual way, and then make sure to deliver this value and help non-designers produce better outcomes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalizing using data insights: <\/b><span style=\"font-weight: 400;\">Such a horizontal platform for a variety of use cases (docs, whiteboards, presentations) requires deeper segmentation and personalization to ensure users achieve Activation. Canva is doing it from the earliest steps of the journey, showing different products on the website, asking users about their needs, and then providing categorized templates inside the product.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/magic-design.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273444\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/magic-design.gif\" alt=\"Canva Magic Design\" width=\"1000\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A visual way of representing different features is definitely at the core of the product approach. However, it\u2019s not just showing users the value but also triggers them to interact and \u201cplay\u201d with different functions in a safe environment.<\/span><\/p>\n<h2><strong>3. Figma<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Figma became a go-to tool for designers and product teams across the world and was almost acquired by Adobe with a $20 billion valuation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve been using Figma since 2016 and still rely on it heavily when creating any hands-on craft. Based on my personal experience, I can ensure that high quality lies in the DNA of the product.<\/span><\/p>\n<h3><strong>What makes Figma a high-quality product<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, it\u2019s hard to find products that publicly share their quality principles, but Figma does. Let\u2019s dive deeper into each of their principles:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional<\/b><i><span style=\"font-weight: 400;\"> (Powerful, Precise, Systematic)<\/span><\/i><span style=\"font-weight: 400;\">. Figma stood out at the beginning by providing powerful functionality in the browser to design professionals, and it was a game-changer for design collaboration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Approachable<\/b> <i><span style=\"font-weight: 400;\">(Predictable, Biased toward simplicity, Natural mental models)<\/span><\/i><span style=\"font-weight: 400;\">. We can see the pattern of simplicity as a principle. Being mindful while introducing new patterns, and actively pushing the tool toward simplicity, while it naturally bends toward complexity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thoughtful<\/b> <i><span style=\"font-weight: 400;\">(Responsible, Detail-oriented, Respectful)<\/span><\/i><span style=\"font-weight: 400;\">. The principle that resonated the most is Figma\u2019s commitment to \u201cresearch and test to understand true intentions of a user, not just assume\u201d. This is a strong point that quantitative A\/B testing is not enough if you want to deliver a successful product with the PLG model.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/FigJam.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273462\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/FigJam.gif\" alt=\"Figma FigJam\" width=\"416\" height=\"570\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Figma combines intuitive navigation, uses simple copy for use case explanation, and applies visual guidance in one place. You can see the sense of progress, expand it to the large mode, and get back to this anytime after your first session with the product.\u00a0<\/span><\/p>\n<h2><strong>4. Intercom<\/strong><\/h2>\n<p><a href=\"https:\/\/open.substack.com\/users\/140419495-intercom?utm_source=mentions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Intercom<\/span><\/a><span style=\"font-weight: 400;\"> is currently an all-in-one AI customer service platform that has existed on the market since 2011.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product had a lot of significant changes in its positioning, as well as shifts from pure Sales-led motion to a combination with PLG. Intercom also accomplished $50MM ARR in under 5 years, making it <\/span><a href=\"https:\/\/www.yesoptimist.com\/intercom-growth-strategy-teardown\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one of the fastest-growing products<\/span><\/a><span style=\"font-weight: 400;\"> on the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently on <\/span><a href=\"https:\/\/katesyuma.substack.com\/p\/inside-intercoms-culture-of-design\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Growthmates<\/span><\/a><span style=\"font-weight: 400;\">, I\u2019ve been talking to Thomas Rimmer, Design Director at Intercom, where he shared their philosophy when it comes to product quality and decision-making:<\/span><\/p>\n<blockquote><p>&#8220;If we&#8217;re not being helpful, then it shouldn&#8217;t exist in the product. If it isn&#8217;t adding value to a user, then it shouldn&#8217;t exist, or it should be changed in some way.&#8221;<\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; Thomas Rimmer, Design Director at Intercom.<\/span><\/i><\/p><\/blockquote>\n<h3><strong>What makes Intercom a high-quality product<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Intercom has a set of <\/span><a href=\"https:\/\/www.intercom.com\/blog\/intercom-product-principles\/\"><span style=\"font-weight: 400;\">principles<\/span><\/a><span style=\"font-weight: 400;\"> divided by categories: R&amp;D, Product Design, and Engineering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into some of these principles:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What you ship is what matters. <\/b><span style=\"font-weight: 400;\">This principle is well connected to the philosophy that Thomas shared. If the experience is not helpful or is not adding value, it shouldn&#8217;t exist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow fundamentals. <\/b><span style=\"font-weight: 400;\">If there are familiar experience patterns for the target audience, there\u2019s no need to re-create the wheel, unless this is the differentiator where you need to be inventive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it feel personal.<\/b><span style=\"font-weight: 400;\"> Adding a flavor of a human connection, not just talking to users as an emotionless interface.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273479\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom.png\" alt=\"Intercom\" width=\"1600\" height=\"856\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom.png 1600w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom-450x241.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom-1024x548.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom-768x411.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Intercom-1536x822.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For highly complex B2B products that are used to onboard users through the traditional human-touch approach with the help of Customer Success, it can be quite challenging to transition to a <\/span><a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">self-service approach<\/span><\/a><span style=\"font-weight: 400;\">. Intercom is splitting the setup into several modular chapters and steps, as well as adding a human connection through copy and interface to re-create this familiar demo experience with Customer Success.<\/span><\/p>\n<h2><strong>5. Linear<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Linear is a relatively young product that positions itself as a tool for modern software development to streamline issues, sprints, and product roadmaps. I\u2019ve been interested in following their journey from the early days, as Karri Saarinen (CEO and Co-Founder at Linear) has a design background (ex-Airbnb).\u00a0<\/span><\/p>\n<h3><strong>What makes Linear a high-quality product<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When diving deeper, I uncovered a <\/span><a href=\"https:\/\/linear.app\/method\/introduction\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Linear Method<\/span><\/a><span style=\"font-weight: 400;\"> where the company explains its unique principles and practices. It\u2019s quite interesting that the team is not relying on A\/B-testing for decision-making, and it\u2019s probably a smart decision for their current scale to keep control over a quality bar. Let\u2019s dive into some components of the \u201cLinear method&#8221;:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aim for clarity.<\/b><span style=\"font-weight: 400;\"> Despite the complexity of software products, Linear seems to be clear, consistent, and intuitive. It also has this pleasant feeling like when you\u2019re interacting with high-quality Apple hardware products, but here you can feel it in Linear software.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simple first, then powerful. <\/b><span style=\"font-weight: 400;\">This principle is connected to personalization for teams of different sizes that have different problems to solve and, hence, require different functionalities. <\/span><a href=\"https:\/\/userpilot.com\/blog\/progressive-disclosure-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Progressive disclosure<\/span><\/a><span style=\"font-weight: 400;\"> can also be another tactic to use \u2014 Linear doesn\u2019t seem very complex at the beginning, but while progressing through the experience, the user can uncover a lot of powerful features (and it\u2019s smart to make them available in higher-tier options).<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273496\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear.png\" alt=\"Linear\" width=\"1600\" height=\"847\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear.png 1600w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear-450x238.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear-1024x542.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear-768x407.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/Linear-1536x813.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Simplicity is at the core of this solution. The product is relying on the \u201cpower of defaults\u201d by providing the easiest option to invite team members through the link. Finally, this experience is consistent throughout different touchpoints: during the Sign-up flow, in the Onboarding checklist, and as a part of the core experience.<\/span><\/p>\n<h2><strong>6. Miro<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u200b\u200b<\/span><span style=\"font-weight: 400;\">Miro is a collaborative whiteboarding platform that is used by 50+ million users worldwide and has a <\/span><a href=\"https:\/\/techcrunch.com\/2022\/01\/05\/visual-collaboration-company-miro-valued-at-17-5b-following-400m-in-new-funding\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAACfk9ii91AVr_xvson2GAb1G_c_ZnPpP48GUPQhR-FwLBHQ_UQ1wjliS8IOoMMgbL6E50s5a105viCcDKC5ltnNgp_eh8_8GUy09mxGepG3UlgbrzienJOgQH-Lu1lV4hWNsfcaf9MHc9jhCjYQzGTEW-0yMsf2MsZYZN2eBmXTX\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$17.5 billion valuation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>What makes Miro a high-quality product<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to my time at Miro, the focus on quality was just a part of internal DNA. There\u2019s an interesting Mona Lisa principle described in <\/span><a href=\"https:\/\/www.lennysnewsletter.com\/p\/how-miro-builds-product\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cHow Miro builds product\u201d<\/span><\/a><span style=\"font-weight: 400;\">: \u201cSimply put, everything we ship should be like a Mona Lisa painting, something we\u2019d be proud of putting our name on. When you look at a painting, you can easily say that something is a masterpiece and something is definitely not; the same is true with the product.\u201d The whole team was deeply focused on shipping high-quality experiences to customers, and inside Growth org, I\u2019ve led Design review sessions several times per week to maintain a quality bar in a fast-moving experimentation environment.<\/span><\/p>\n<p><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/miro.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-273514\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/miro.png\" alt=\"Miro\" width=\"1456\" height=\"776\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/miro.png 1456w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/miro-450x240.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/miro-1024x546.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/miro-768x409.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A step ahead of that is creating a \u201c<\/span><b>delightful Aha! moment<\/b>\u201d, <span style=\"font-weight: 400;\">meaning exceeding user expectations, while still delivering on the promise. The \u201cSay Hi\u201d experiment is a simple \u201cdelightful experience\u201d that can exceed user expectations about a traditional collaboration experience.<\/span><\/p>\n<h2><strong>Key Takeaways<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you reached this point in this story, you probably started noticing patterns in how different companies approach high quality. Let\u2019s look at 3 themes I identified:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use simplicity as a principle, as your product will naturally bend toward complexity. <\/b><span style=\"font-weight: 400;\">For B2B tools that are growing by adding functionality, it\u2019s quite common to become complex over time. Then these tools encounter the challenge of creating an efficient self-serve user onboarding. Tools like Figma and Linear could easily land in this category if they didn\u2019t focus on simplicity from the first day. It can cost you a lot of effort in the future to onboard users at scale into a complex product if you don\u2019t keep complexity under intentional control.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If your product delivers high quality on its promise, you can rely on the product itself for user onboarding.<\/b><span style=\"font-weight: 400;\"> For reliable PLG-motion, your product needs to be self-servable, so users can assist themselves with everything hands-on. In this case, you can create onboarding experiences that are embedded into the core product, like Notion and Canva examples.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalizing experience is a way to simulate the human connection that self-service products usually miss. <\/b><span style=\"font-weight: 400;\">We don\u2019t want our users to feel lost and isolated inside digital products, especially when users are exploring the product for the first time. Personalization can be delivered in different shapes \u2014 calling users by name, suggesting templates, or even involving familiar human voices and faces while guiding users through your platform.<\/span><\/li>\n<\/ol>\n<div class=\"cta-container-pitt-speaker\">\n<div class=\"cta-content\">\n<p><img decoding=\"async\" class=\"pitt-logo-cta-speaker\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Growthmates_Logo_Flat-2.svg\" alt=\"GrowthMatesLogo\" \/><\/p>\n<h3 class=\"cta-title\" style=\"margin-bottom: 12px;\">Join my course, <span class=\"blue\">User-Centric Product-Led Growth: Build Your Roadmap.<\/span><\/h3>\n<p>Build your Growth roadmap from Quick Wins to Big Bets by combining behavioral science and proven growth strategies to drive impact and delight.<\/p>\n<p><a class=\"btn btn-light\" href=\"https:\/\/maven.com\/growthmates\/user-centric-product-led-growth\" target=\"_blank\" rel=\"noopener\">Explore the course<\/a><\/p>\n<\/div>\n<div class=\"speaker-image-pitt\"><img decoding=\"async\" class=\"cta-image\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/03\/Cta-Author-for-PITT-Kate.png\" alt=\"Speaker Image\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The term \u201cPLG\u201d or \u201cProduct-Led Growth\u201d starts with the word \u201cProduct,\u201d meaning the product itself and its quality create a necessary foundation for Acquisition, Activation, Monetization, and other growth levers. Simply, if the product itself does not provide an intuitive user experience, it is not self-servable. If the product is not self-servable, it can\u2019t successfully [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":266593,"template":"","class_list":["post-273208","pitt","type-pitt","status-publish","has-post-thumbnail","hentry","pitt_type-read-grow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>High-Quality Principles to Support Your Product-Led-Growth<\/title>\n<meta name=\"description\" content=\"Discover how Notion, Figma, Canva &amp; other $10B+ companies combine high-quality UX with Product-Led Growth strategies for massive success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/pitt\/high-quality-principles-to-support-your-product-led-growth\/\" \/>\n<meta property=\"og:locale\" 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