{"id":277658,"date":"2025-06-27T07:09:21","date_gmt":"2025-06-27T07:09:21","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?post_type=pitt&#038;p=277658"},"modified":"2025-06-27T11:37:53","modified_gmt":"2025-06-27T11:37:53","slug":"golden-email-marketing-rules-to-break","status":"publish","type":"pitt","link":"https:\/\/userpilot.com\/blog\/pitt\/golden-email-marketing-rules-to-break\/","title":{"rendered":"5 \u201cGolden\u201d Email Marketing Rules To Break"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve heard lots of marketers, including me, say that there are rules you shouldn\u2019t break when it comes to your <a href=\"https:\/\/userpilot.com\/blog\/targeted-email-marketing\/\">email marketing<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this video, you\u2019ll learn why and when you should break them.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Email Marketing: 5 &quot;Golden&quot; Rules You Should Break - Instead, You May Want To Do These\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vVscU18JRNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">BUT, what to do instead\u2026 I\u2019ll also share the one rule I constantly break.<\/span><\/p>\n<h2><b>Rule #1: Be consistent<\/b><\/h2>\n<p><strong>Problems with this:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">End up emailing for the sake of emailing and contributing to the noise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People start to zone you out, and you actually &#8216;train&#8217; your list not to open your emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Same email, same day, same time &#8211; releasing your podcast, blog post, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being too predictable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Try this instead:<\/strong> Only email your list when you actually have something to say. Don&#8217;t email just because you feel you &#8216;should&#8217;.<\/span><\/p>\n<h2><b>Rule #2: Only one \u2018call to action\u2019 per email<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Treat your audience as though they&#8217;re smart enough to handle lots of links in one email. The more calls to action you have in any given email, the more people will be interested in engaging with that email, aka fewer unsubscribes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Try this instead:<\/strong> Where appropriate, experiment with including a variety of different links and things for people to engage with.<\/span><\/p>\n<p><b>Speaking of calls to action that actually convert&#8230;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re struggling to get people to take action on your landing pages (whether that&#8217;s signing up for your email list or buying your products), the problem might not be your email strategy\u2014it could be your landing page itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most creators make the same 5 critical mistakes that kill conversions before visitors even get to your email list. I&#8217;ve put together a 13-point checklist that shows you exactly how to create landing pages that convert in just 20 minutes, using my proven &#8220;RSVP&#8221; framework.<\/span><\/p>\n<p><a href=\"https:\/\/nurturekit.co\/13pt-checklist\/?utm_source=userpilot&amp;utm_medium=blog&amp;utm_campaign=stress-free-signup&amp;utm_content=5golden\" target=\"_blank\" rel=\"noopener\"><b>Get the free 13-point landing page checklist here \u2192<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Because what&#8217;s the point of breaking email rules if you can&#8217;t get people onto your list in the first place?<\/span><\/p>\n<h2><b>Rule #3: Send super plain emails<\/b><\/h2>\n<p>Yes, the more stuff, images, colors, fonts, etc, you put in an email, the higher the chance your emails will land in the promotions tab or junk folder.<\/p>\n<p><span style=\"font-weight: 400;\">BUT if you become so obsessed with deliverability that you make your emails so plain that you&#8217;ve stripped out all the personality, no one is going to enjoy them anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Try this instead:<\/strong> Send emails that you feel really good about in terms of how they look, their branding, pictures\/gifs, etc. Experiment with sending emails with more and less &#8216;stuff&#8217;.<\/span><\/p>\n<h2><b>Rule #4: Segment, Segment, Segment<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you email your list and ask them to click if they like \u201cred,\u201d and then the following week sell \u201cblue,\u201d but you don&#8217;t email the people who said they like \u201cred,\u201d you&#8217;ve missed the point of segmenting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest approach to segmenting is to email the maximum number of people as possible, unless you specifically know they aren&#8217;t interested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Try this instead:<\/strong> Try a more &#8216;opt-out&#8217; approach to your segmenting. I have a video on how to do this in ConvertKit, which I&#8217;ll link up in the description below. But research how to do this on your individual email service provider. Send an email to the biggest possible segment of your list.<\/span><\/p>\n<h2><b>Rule #5: Don\u2019t sell right away, provide value<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You have the most interest and attention from someone right at the beginning of them jumping on board with you. You are doing a massive disservice if you withhold how you can help them right at the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about your buying habits&#8230; if you find someone who can help you with your problem or reach your goal(s), you want to at least have that opportunity to learn about that. How many times have you just thought &#8216;get to the point?&#8217; with other people&#8217;s sales emails?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\ud83d\udca1 Try this instead:<\/strong> Put subtle selling into all emails. Selling is serving. You&#8217;re doing a disservice to the people who need you right now if you&#8217;re not allowing them to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are a rule breaker or not, when you send an email, you should always send it with a purpose.<\/span><\/p>\n<div class=\"cta-container-pitt-speaker\">\n<div class=\"cta-content\">\n<p><img decoding=\"async\" class=\"pitt-logo-cta-speaker\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/06\/nk-logo-full-color.png\" alt=\"Logo\" \/><\/p>\n<h3 class=\"cta-title\">Don&#8217;t Miss Out on Expert Knowledge That Keeps You Ahead.<\/h3>\n<p><a class=\"btn btn-light\" href=\"https:\/\/nurturekit.co\/\" target=\"_blank\" rel=\"noopener\">Read More From Jason<\/a><\/p>\n<\/div>\n<div class=\"speaker-image-pitt\"><img decoding=\"async\" class=\"cta-image\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/06\/Cta-Author-for-PITT-Jason-Resnick.png\" alt=\"Speaker Image\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard lots of marketers, including me, say that there are rules you shouldn\u2019t break when it comes to your email marketing. In this video, you\u2019ll learn why and when you should break them. &nbsp; BUT, what to do instead\u2026 I\u2019ll also share the one rule I constantly break. Rule #1: Be consistent Problems with [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":278820,"template":"","class_list":["post-277658","pitt","type-pitt","status-publish","has-post-thumbnail","hentry","pitt_type-read-grow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 \u201cGolden\u201d Email Marketing Rules To Break<\/title>\n<meta name=\"description\" content=\"5 email marketing rules you should break for better results. 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