{"id":10408,"date":"2025-07-30T10:57:17","date_gmt":"2025-07-30T10:57:17","guid":{"rendered":"https:\/\/userpilot.com\/blog\/what-is-in-product-messaging\/"},"modified":"2026-04-03T08:46:01","modified_gmt":"2026-04-03T08:46:01","slug":"in-product-messaging","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/in-product-messaging\/","title":{"rendered":"What is In-Product Messaging and How Do You Create It? (code-free!)"},"content":{"rendered":"

Here at Userpilot<\/a>, we\u2019re seeing an increasing number of SaaS companies utilize in-product messaging as a means to communicate quickly and efficiently<\/a> with their active users. In-product messaging is a great way to prompt users who are not currently the new features you have to offer.<\/p>\n

In fact, a study from Reckless Agency<\/a> found that in-app messaging had a 75% open rate. This is 45x higher than email and 3x higher than push notifications. The in-app guidance provides the target audience with relevant messages to help them adopt key features and drive user engagement.<\/p>\n

If you\u2019re not sure what this type of communication channel should look like for your business, or how you should go about building it from scratch, this article is here to help you.<\/p>\n

What is in-product messaging (short summary)<\/strong><\/h2>\n