{"id":10429,"date":"2024-09-18T15:32:01","date_gmt":"2024-09-18T15:32:01","guid":{"rendered":"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/"},"modified":"2026-03-18T16:27:19","modified_gmt":"2026-03-18T16:27:19","slug":"new-feature-announcement-guide-2","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide-2\/","title":{"rendered":"New Feature Announcement Guide: How to Write One + Real Examples"},"content":{"rendered":"<p>No matter how innovative or helpful your <a href=\"https:\/\/userpilot.com\/solutions\/product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">product launch<\/a> may be, it can easily be overlooked if you don\u2019t follow a new feature announcement guide.<\/p><p>For this, we\u2019re going to explore:<\/p><ul><li>What makes an effective new feature announcement?<\/li><li>Examples of new feature announcements from successful companies.<\/li><li>How to build a strategy for writing compelling new feature announcements.<\/li><\/ul><h2 id=\"45r4h\"><strong>What is a new feature announcement?<\/strong><\/h2><p>A new feature announcement is a communication designed to inform users about recent updates, enhancements, or entirely new features in a product or service.<\/p><p>The goal of a new feature announcement is to not only notify users of the change but to encourage them to explore and adopt it.<\/p><p>Depending on the audience and platform, these announcements can take various forms, such as <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a>, emails, blog posts, or social media updates.<\/p><p><!--ARCADE EMBED START--><\/p><div style=\"position: relative; padding-bottom: calc(58.93617021276596% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Experience Userpilot for User Onboarding\" src=\"https:\/\/sw11.userpilot.com\/DTTewl3dbjXoCMMg8gGY?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><p><!--ARCADE EMBED END--><\/p><h2 id=\"7ribt\"><strong>Different types of new feature announcements<\/strong><\/h2><p>When announcing new features, choosing the right channel for your announcement is important to ensure maximum engagement.<\/p><p>Hence, we\u2019ll go over the most common types of new feature announcements:<\/p><p><!-- Interactive Quiz Container --><\/p><div id=\"userpilot-quiz-container\" class=\"up-quiz-container\"><p><!-- Progress Bar --><\/p><div class=\"up-progress-bar-wrapper\"><div id=\"up-progress-bar\" class=\"up-progress-bar\"><\/div><\/div><p><!-- Question 1 --><\/p><div id=\"up-question-1\" class=\"up-question-step active\"><h3>What&#8217;s your biggest challenge with a new feature announcement?<\/h3><ul class=\"up-options\"><li class=\"up-option\">Driving user adoption for the new feature<\/li><li class=\"up-option\">Reaching the right user segments effectively<\/li><li class=\"up-option\">Measuring the impact and ROI of the announcement<\/li><li class=\"up-option\">All of the above<\/li><\/ul><\/div><p><!-- Question 2 --><\/p><div id=\"up-question-2\" class=\"up-question-step\"><h3>Which channels do you primarily use for your new feature announcement strategy?<\/h3><ul class=\"up-options\"><li class=\"up-option\">In-app messages (modals, tooltips, etc.)<\/li><li class=\"up-option\">External channels like email campaigns<\/li><li class=\"up-option\">Content like blog posts and social media<\/li><li class=\"up-option\">A mix, but it feels uncoordinated<\/li><\/ul><\/div><p><!-- Question 3 --><\/p><div id=\"up-question-3\" class=\"up-question-step\"><h3>How do you currently measure the success of a new feature announcement?<\/h3><ul class=\"up-options\"><li class=\"up-option\">We don&#8217;t have a reliable way to measure it<\/li><li class=\"up-option\">Basic metrics like email open rates or page views<\/li><li class=\"up-option\">In-depth <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> and usage analytics<\/li><li class=\"up-option\">A\/B testing different announcement messages<\/li><\/ul><\/div><p><!-- Final CTA --><\/p><div id=\"up-final-step\" class=\"up-question-step\"><h3>Stop guessing, start guiding.<\/h3><p><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> helps you create the perfect new feature announcement strategy to drive adoption. See how you can build targeted, contextual in-app experiences that get results.<\/p><p><a id=\"up-cta-button\" class=\"up-cta-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Get Your Demo<\/a><\/p><\/div><\/div><p><!-- Link to your JavaScript file. Upload the .js file to your WordPress media library and replace the src path. --><br \/><script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/new-feature-announcement-guide.js\"><\/script><\/p><h3 id=\"efokf\"><strong>In-app announcements<\/strong><\/h3><p><a href=\"https:\/\/userpilot.com\/blog\/in-app-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app announcements<\/a> are messages displayed directly within your product when users log in or interact with a specific feature. And it can be highly effective for drawing attention to new features without disrupting the user\u2019s workflow.<\/p><p>These announcements work best when you have just updated a feature or added a new capability that can be quickly explained in-app. For example, if you\u2019re launching a <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">new dashboard feature<\/a> in your app. Users who log in and visit the dashboard will see a small notification or <a href=\"https:\/\/userpilot.com\/blog\/what-are-tooltips\/\">tooltip <\/a>introducing them to the feature and guiding them on how to use it.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-announcements_89cac4fc8265bf72d96b1637d907b2d2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-announcements_89cac4fc8265bf72d96b1637d907b2d2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-announcements_89cac4fc8265bf72d96b1637d907b2d2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-announcements_89cac4fc8265bf72d96b1637d907b2d2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-announcements_89cac4fc8265bf72d96b1637d907b2d2_800.png\" alt=\"new feature announcement in app\" \/><\/picture><figcaption>Creating an in-app announcement with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure><h3 id=\"8310o\"><strong>Feature announcement emails<\/strong><\/h3><p><a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feature announcement emails<\/a> are a versatile and highly customizable way to notify users about new features. They allow you to reach both active and inactive users. And provides a detailed explanation of the new functionality.<\/p><p>For instance, if you just launched a Chrome extension, you can send an email to all users (both active and inactive) explaining how this integration can save them time and improve their workflow.<\/p><p>This can be particularly effective for <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engaging users<\/a> who haven\u2019t logged in recently, sparking their interest in the new feature.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/email-announcements_cb600fc741ed5116d19efb0949ad3fbf_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/email-announcements_cb600fc741ed5116d19efb0949ad3fbf_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/email-announcements_cb600fc741ed5116d19efb0949ad3fbf_800.png\" alt=\"new feature announcement email\" \/><\/picture><figcaption>Email feature announcement.<\/figcaption><\/figure><h3 id=\"3s9j6\"><strong>Blog articles feature announcement<\/strong><\/h3><p>Blog posts are a powerful way to explain new features in depth. They allow you to showcase the feature\u2019s benefits, provide detailed use cases, and even offer <a href=\"https:\/\/userpilot.com\/blog\/step-by-step-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">tutorials<\/a> on how to best use the new functionality.<\/p><p>For example, if you\u2019ve just released an <a href=\"https:\/\/userpilot.com\/blog\/how-to-use-ai-to-improve-the-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI feature<\/a> for your product, you can write a blog post detailing the improvements, use cases, and examples of how the update can help users save more time.<\/p><p>Plus, this can be especially useful for users who want more detailed information than what\u2019s provided in an in-app message or email (can even link them together).<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/trello_ec944f8307519a2c47d53c80df65f781_800.png 1x, https:\/\/images.storychief.com\/account_6827\/trello_ec944f8307519a2c47d53c80df65f781_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/trello_ec944f8307519a2c47d53c80df65f781_800.png 1x, https:\/\/images.storychief.com\/account_6827\/trello_ec944f8307519a2c47d53c80df65f781_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/trello_ec944f8307519a2c47d53c80df65f781_800.png\" alt=\"trello new feature announcement\" \/><\/picture><figcaption>Trello\u2019s announcing its AI capabilities.<\/figcaption><\/figure><h3 id=\"5cp3s\"><strong>Social media posts<\/strong><\/h3><p>Social media is a quick way to spread the word about a <a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">new feature<\/a>.<\/p><p>When done well, it can reach a broader audience, meaning that it might attract new users who are interested in your new release.<\/p><p>For this, it&#8217;s best to use social media when you <a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">release a feature<\/a> that represents a competitive advantage (i.e. a feature that prevented many potential customers from using your product in the past).<\/p><p>For instance, if you\u2019ve just rolled out a new mobile version of your product, you can create a <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">quick video <\/a>or infographic showing how the feature works and publish it on social media.<\/p><p>This way, you can generate some buzz around it and encourage both users and new people to try it out.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/social-media-post_80c8cc4340424a8d09c5af340e323ca7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/social-media-post_80c8cc4340424a8d09c5af340e323ca7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/social-media-post_80c8cc4340424a8d09c5af340e323ca7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/social-media-post_80c8cc4340424a8d09c5af340e323ca7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/social-media-post_80c8cc4340424a8d09c5af340e323ca7_800.png\" alt=\"new feature announcement social media\" \/><\/picture><figcaption>Salesforce release notes on LinkedIn.<\/figcaption><\/figure><h3 id=\"8dvuv\"><strong>Release notes feature announcement<\/strong><\/h3><p><a href=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Release notes <\/a>provide an overview of all the recent updates and new features in your product.<\/p><p>While it\u2019s not as engaging as other formats. They\u2019re useful for users who want to keep track of changes and explore multiple updates at once.<\/p><p>Plus, release notes are especially needed when you roll out a huge update with many changes. For instance, if you implemented several updates and bug fixes in one go, you can create a detailed feature release note listing all the improvements and <a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">new features<\/a>, allowing interested users (especially <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a>) to review everything at their own pace.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/release-notes_fcd9c9970f507a8186182428db33329e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/release-notes_fcd9c9970f507a8186182428db33329e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/release-notes_fcd9c9970f507a8186182428db33329e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/release-notes_fcd9c9970f507a8186182428db33329e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/release-notes_fcd9c9970f507a8186182428db33329e_800.png\" alt=\"new feature announcement release notes\" \/><\/picture><figcaption>Airtable\u2019s release notes.<\/figcaption><\/figure><h2 id=\"16uqe\"><strong>How to write a good feature announcement?<\/strong><\/h2><p>What makes a good feature announcement?<\/p><p>In short, an effective feature announcement copy should drive <a href=\"https:\/\/userpilot.com\/blog\/increase-measure-product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">product engagement<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/feature-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature usage<\/a>.<\/p><p>For this, here are some tips you can follow to write proper announcements:<\/p><ol type=\"1\"><li><strong>Highlight the benefit to users<\/strong>: Focus on how the new feature releases will solve a problem or <a href=\"https:\/\/userpilot.com\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve the user experience<\/a> rather than just describing what it does.<\/li><li><strong>Use clear and concise language<\/strong>: Avoid technical jargon and keep your explanation straightforward so that all users can understand the value of the feature.<\/li><li><strong>Include a strong call-to-action (CTA)<\/strong>: Encourage users to <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">try the new feature <\/a>by including a direct CTA such as &#8220;Try it now&#8221; or &#8220;Explore this new feature.&#8221;<\/li><li><strong>Target the right audience<\/strong>: For example, a new feature relevant to advanced users might not need to be shown to beginners.<\/li><li><strong>Leverage engaging visuals<\/strong>: Use screenshots, GIFs, or <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos<\/a> to help users visualize how the feature works and why it\u2019s beneficial.<\/li><li><strong>Test and iterate<\/strong>: Use <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing <\/a>to experiment with different versions of your announcement. Measure the engagement rate to see which message resonates best with your audience.<\/li><\/ol><h2 id=\"vdva\"><strong>How to create a proper feature announcement strategy?<\/strong><\/h2><p>Introducing a new feature without a well-planned announcement strategy can lead to lower adoption rates.<\/p><p>For this reason, we\u2019ll go over how you can create a successful feature announcement strategy:<\/p><h3 id=\"a5d6b\"><strong>Step 1. Define the goal and importance of the new feature announcement<\/strong><\/h3><p>Before crafting your announcement, determine what you want to achieve. Are you aiming to <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive feature adoption<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engage inactive users<\/a>, or differentiate your product from competitors?<\/p><p>Start by outlining your goals, then consider why this feature is important and to whom (your existing customers, new users, or a specific segment).<\/p><p>You can use a <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">goal-setting framework<\/a> like SMART (Specific, Measurable, Achievable, Relevant, Time-bound) to have a clear vision of what you want to achieve. For the latter, define how this announcement will benefit your users and business.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/goal-setting-frameworks-app-feedback_1dcd34cd5849b6f7bf94ef8396afe765_800.png 1x, https:\/\/images.storychief.com\/account_6827\/goal-setting-frameworks-app-feedback_1dcd34cd5849b6f7bf94ef8396afe765_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/goal-setting-frameworks-app-feedback_1dcd34cd5849b6f7bf94ef8396afe765_800.png 1x, https:\/\/images.storychief.com\/account_6827\/goal-setting-frameworks-app-feedback_1dcd34cd5849b6f7bf94ef8396afe765_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/goal-setting-frameworks-app-feedback_1dcd34cd5849b6f7bf94ef8396afe765_800.png\" alt=\"new feature announcement smart goals\" \/><\/picture><figcaption>SMART goals.<\/figcaption><\/figure><p>As a result, you\u2019ll be able to <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">tailor your message<\/a> and choose the right channels for distribution.<\/p><p>For instance,<strong> l<\/strong>et\u2019s say you aim to get 50% of your active users to adopt the new feature within the first month.<\/p><p>You can prioritize <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app announcements <\/a>for immediate visibility, followed by a series of reminder emails.<\/p><h3 id=\"4jlhr\"><strong>Step 2. Choose your target audience<\/strong><\/h3><p>It doesn&#8217;t make sense to introduce an advanced feature to a user that&#8217;s barely getting the hang of your core features. It would create <a href=\"https:\/\/userpilot.com\/blog\/customer-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a> instead.<\/p><p>For this reason, <a href=\"https:\/\/userpilot.com\/blog\/behavioral-targeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">target the right audience<\/a> to ensure that the message resonates with users.<\/p><p>You can do this by using a tool like <a href=\"https:\/\/userpilot.com\/product\/product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>. Segment your users based on behavior, <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a>, or engagement levels. And then, create different announcement versions for each segment.<\/p><p>For instance, let\u2019s say you\u2019ve launched a feature tailored to advanced users. You can create a detailed <a href=\"https:\/\/userpilot.com\/blog\/in-app-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app announcement<\/a> with visual guides for them. And send a more general email to new users.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/create-customer-segment-2_e4ae973f39f6a00e67d73cedf1242a99_800.png 1x, https:\/\/images.storychief.com\/account_6827\/create-customer-segment-2_e4ae973f39f6a00e67d73cedf1242a99_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/create-customer-segment-2_e4ae973f39f6a00e67d73cedf1242a99_800.png 1x, https:\/\/images.storychief.com\/account_6827\/create-customer-segment-2_e4ae973f39f6a00e67d73cedf1242a99_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/create-customer-segment-2_e4ae973f39f6a00e67d73cedf1242a99_800.png\" alt=\"new feature announcement segmentation\" \/><\/picture><figcaption>Segmenting users with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure><h3 id=\"di1tn\"><strong>Step 3. Decide on your distribution channel and announcement type<\/strong><\/h3><p>When choosing the right format for your new feature announcement, you must ensure that the channel reaches users who are most likely to engage.<\/p><p>Here are the general rules:<\/p><ul><li><a href=\"https:\/\/userpilot.com\/blog\/push-notifications-vs-in-app-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app announcements<\/a> work well for features that users can test immediately.<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emails<\/a> are ideal when <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engaging inactive users<\/a> or for features that might require support assistance.<\/li><li>Blog posts allow for in-depth feature explanations, showing use cases, and features that require more <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidance<\/a>.<\/li><li>When you\u2019re releasing a feature that gives you a competitive advantage, social media can generate buzz and attract new users.<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Release notes<\/a> are mostly important for technical updates, bug fixes, new integrations, and features that are meant for dev teams.<\/li><\/ul><p>This doesn\u2019t mean you shouldn\u2019t consider using a combination of channels for maximum exposure.<\/p><p>For example, if you release a feature update aimed at existing users. You can use <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> for active users, followed by an<a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\"> email <\/a>for users who haven\u2019t logged in recently, and a social media campaign to generate some hype about it.<\/p><h3 id=\"5sana\"><strong>Step 4. Experiment with your feature releases and announcements<\/strong><\/h3><p>You can\u2019t predict what will work best for you, so experimenting with your announcement is part of the process.<\/p><p>For this, you can use an <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing tool <\/a>to perform experiments and figure it out yourself.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/a-b-testing-saas-product-managementpng_4f12b0b57ee910496561254c51f39469_800.png 1x, https:\/\/images.storychief.com\/account_6827\/a-b-testing-saas-product-managementpng_4f12b0b57ee910496561254c51f39469_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/a-b-testing-saas-product-managementpng_4f12b0b57ee910496561254c51f39469_800.png 1x, https:\/\/images.storychief.com\/account_6827\/a-b-testing-saas-product-managementpng_4f12b0b57ee910496561254c51f39469_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/a-b-testing-saas-product-managementpng_4f12b0b57ee910496561254c51f39469_800.png\" alt=\"new feature announcement ab testing\" \/><\/picture><figcaption>A\/B testing with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure><p>Here are a few tips to consider:<\/p><ul><li>Experiment with different formats, such as comparing an <a href=\"https:\/\/userpilot.com\/blog\/data-driven-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email campaign<\/a> against an in-app notification.<\/li><li>Test different in-app messages, CTAs, or visual elements to see which performs best.<\/li><li>Leverage <a href=\"https:\/\/userpilot.com\/blog\/ai-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI tools<\/a> to create and optimize announcements based on <a href=\"https:\/\/userpilot.com\/blog\/users-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior <\/a>and engagement data. And see which content performs better.<\/li><\/ul><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-writing_bcdbcc48aca5138c40f153c1bd7f170f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ai-writing_bcdbcc48aca5138c40f153c1bd7f170f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-writing_bcdbcc48aca5138c40f153c1bd7f170f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ai-writing_bcdbcc48aca5138c40f153c1bd7f170f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-writing_bcdbcc48aca5138c40f153c1bd7f170f_800.png\" alt=\"new feature announcement ai assistant\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>\u2019s AI assistant.<\/figcaption><\/figure><h3 id=\"f4r6g\"><strong>Step 5. Monitor feature engagement to evaluate the effectiveness of your feature announcement<\/strong><\/h3><p>Once your announcement is live, it\u2019s crucial to track <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature engagement <\/a>to measure the performance of your announcement strategy.<\/p><p>For this, you can use analytics tools to measure key metrics. This can include click-through rates, in-app message open rates, retention rates, and <a href=\"https:\/\/userpilot.com\/blog\/feature-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature usage<\/a>.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/cohort-table-userpilot_cbed84318caadba9b94e470af3590285_800.png 1x, https:\/\/images.storychief.com\/account_6827\/cohort-table-userpilot_cbed84318caadba9b94e470af3590285_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/cohort-table-userpilot_cbed84318caadba9b94e470af3590285_800.png 1x, https:\/\/images.storychief.com\/account_6827\/cohort-table-userpilot_cbed84318caadba9b94e470af3590285_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/cohort-table-userpilot_cbed84318caadba9b94e470af3590285_800.png\" alt=\"new feature announcement cohort analysis\" \/><\/picture><figcaption>Performing retention cohort analysis with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure><p>As a result, you can understand whether the announcement resonated with your audience or not. For instance, if <a href=\"https:\/\/userpilot.com\/blog\/adoption-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption rates <\/a>are low, consider sending follow-up reminders or additional <a href=\"https:\/\/userpilot.com\/blog\/step-by-step-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">tutorials<\/a> to help users get started.<\/p><h2 id=\"apb5c\"><strong>New feature announcement examples from famous brands<\/strong><\/h2><p>Below are some examples of how top brands effectively launch new features, along with an explanation of why their strategies work.<\/p><h3 id=\"e3ga7\"><strong>1. Miro uses release notes right in the product<\/strong><\/h3><p>Miro, a collaborative whiteboarding tool, uses <a href=\"https:\/\/userpilot.com\/blog\/modal-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app modals<\/a> to announce new features. As soon as users log in, they\u2019re greeted with a <a href=\"https:\/\/userpilot.com\/blog\/survey-pop-ups\/\" target=\"_blank\" rel=\"noopener noreferrer\">pop-up message<\/a> summarizing recent updates.<\/p><p>Not only that, Miro also allows users to click through to a full changelog, which provides even more detail.<\/p><p>This strategy works because the <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app message<\/a> grabs users&#8217; attention without being too disruptive. It provides just enough information to spark interest while offering the option to read more for those who want additional feature details.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/miro_0751cc5ad9d435898011df92f143169d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro_0751cc5ad9d435898011df92f143169d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/miro_0751cc5ad9d435898011df92f143169d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro_0751cc5ad9d435898011df92f143169d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/miro_0751cc5ad9d435898011df92f143169d_800.png\" alt=\"miro\" \/><\/picture><figcaption>Miro\u2019s in-app announcement.<\/figcaption><\/figure><h3 id=\"6gclk\"><strong>2. Userpilot&#8217;s in-app feature announcement<\/strong><\/h3><p><a href=\"https:\/\/userpilot.com\/product\/product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> leverages its own platform to deliver interactive feature announcements.<\/p><p>When a new feature is launched, users see a <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">guided walkthrough<\/a> that introduces the functionality and shows them exactly how to use it.<\/p><p>This works because interactive walkthroughs allow users to immediately experience the value of the feature. This makes them more likely to <a href=\"https:\/\/userpilot.com\/blog\/product-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">adopt it<\/a>\u2014which is especially useful for complex updates that require more <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidance<\/a>.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-announcement_f6730e95126f7744cc76a217a2d6dec4.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-announcement_f6730e95126f7744cc76a217a2d6dec4.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-announcement_f6730e95126f7744cc76a217a2d6dec4.gif\" alt=\"userpilot\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>\u2019s in-app guidance for new features.<\/figcaption><\/figure><h3 id=\"d3soe\"><strong>3. Good new feature announcement example with engaging visuals from Figma<\/strong><\/h3><p>Figma, a design tool, excels at using visual elements to showcase new features. Their in-app announcement shows a branded image explaining the new functionality, paired with a short description and a clear CTA leading to a guide.<\/p><p>Figma\u2019s strategy is great due to its strong attention-grabbing visuals. It makes the feature announcement both informative and visually appealing. And, the CTA also offers users a chance to explore more details and try the feature themselves.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/figma_73fb8af58c1d3088731d4a7eb00c8a9d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/figma_73fb8af58c1d3088731d4a7eb00c8a9d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/figma_73fb8af58c1d3088731d4a7eb00c8a9d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/figma_73fb8af58c1d3088731d4a7eb00c8a9d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/figma_73fb8af58c1d3088731d4a7eb00c8a9d_800.png\" alt=\"figma\" \/><\/picture><figcaption>Figma\u2019s in-app announcement.<\/figcaption><\/figure><h3 id=\"4lekt\"><strong>4. Analyst Builder puts their release notes on social media<\/strong><\/h3><p>When making a more public announcement, <a href=\"https:\/\/www.analystbuilder.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Analyst Builder<\/a> publishes feature updates directly to their LinkedIn page. These posts highlight the new functionality, include a link to more detailed <a href=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">release notes<\/a>, and encourage <a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a> through comments and shares.<\/p><p>As mentioned before, social media is perfect for building buzz. And this way, Analyst Builder reaches both existing users and potential customers alike to attract more people to their platform.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/analyst-builder_f94029b08f7326a61fc26755e101dfc6.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/analyst-builder_f94029b08f7326a61fc26755e101dfc6.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/analyst-builder_f94029b08f7326a61fc26755e101dfc6.gif\" alt=\"analyst builder\" \/><\/picture><figcaption>Analytics Builder LinkedIn post.<\/figcaption><\/figure><h3 id=\"d03a6\"><strong>5. Chameleon&#8217;s blog post feature announcement<\/strong><\/h3><p><a href=\"https:\/\/www.chameleon.io\/\" target=\"_blank\" rel=\"nofollow noopener\">Chameleon<\/a> uses detailed blog posts to make <a href=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">announcements<\/a>. It explains not only what the news is but also how it affects users and what\u2019s next for the product.<\/p><p>For this purpose, the post is structured to <a href=\"https:\/\/userpilot.com\/blog\/customer-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">offer insights<\/a> into the problem the feature solves and provides some examples. As a result, Chameleon can provide in-depth context for the new change, making it ideal for users who prefer to understand the &#8220;why&#8221; behind the update.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/chameleon_481a8e80c604dfa9d7d7b5779ec5767b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/chameleon_481a8e80c604dfa9d7d7b5779ec5767b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/chameleon_481a8e80c604dfa9d7d7b5779ec5767b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/chameleon_481a8e80c604dfa9d7d7b5779ec5767b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/chameleon_481a8e80c604dfa9d7d7b5779ec5767b_800.png\" alt=\"chameleon\" \/><\/picture><figcaption>Chameleon\u2019s blog announcement.<\/figcaption><\/figure><h3 id=\"1rjn4\"><strong>6. Ahrefs changelog<\/strong><\/h3><p>Ahrefs, an SEO tool, has a <a href=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">public changelog<\/a> where users can explore the latest updates and new features when they\u2019re released. Each entry includes a brief description of the change, with links to more detailed blog posts or <a href=\"https:\/\/userpilot.com\/blog\/step-by-step-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">tutorials<\/a>.<\/p><p>For this reason, this changelog serves as a one-stop-shop for <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users <\/a>who want to stay on top of every update. Plus, it provides an opportunity to include links to more detailed content, such as tutorials or blogs.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs_975c679fcf535ff5378c743fd70945ec_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ahrefs_975c679fcf535ff5378c743fd70945ec_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs_975c679fcf535ff5378c743fd70945ec_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ahrefs_975c679fcf535ff5378c743fd70945ec_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs_975c679fcf535ff5378c743fd70945ec_800.png\" alt=\"ahrefs\" \/><\/picture><figcaption>Ahrefs changelog.<\/figcaption><\/figure><h3 id=\"a3384\"><strong>7. Notion uses influencer marketing to spread the word about its new features<\/strong><\/h3><p>Notion collaborates with influencers in the productivity space to <a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">promote new features<\/a>.<\/p><p>These influencers share detailed reviews or tutorials of the new updates. And as a result, leverage their following to generate excitement and <a href=\"https:\/\/userpilot.com\/blog\/product-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">encourage adoption<\/a>.<\/p><p>This is a smart strategy as it taps into a trusted voice within the community.<\/p><p>Moreover, <a href=\"https:\/\/userpilot.com\/blog\/best-saas-blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencers<\/a> can explain new features in an authentic, relatable way that resonates with their audience. As a result, they can lead users to take action without the sensation of \u201cbeing sold to.\u201d<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/notion_9faeec1142ea0dc5363974cc9323b74f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/notion_9faeec1142ea0dc5363974cc9323b74f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/notion_9faeec1142ea0dc5363974cc9323b74f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/notion_9faeec1142ea0dc5363974cc9323b74f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/notion_9faeec1142ea0dc5363974cc9323b74f_800.png\" alt=\"notion\" \/><\/picture><figcaption>Notion\u2019s influencer marketing.<\/figcaption><\/figure><h3 id=\"f32gt\"><strong>8. Mailchimp&#8217;s feature announcement email<\/strong><\/h3><p>Mailchimp frequently uses <a href=\"https:\/\/userpilot.com\/blog\/data-driven-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email campaigns<\/a> to announce new features, like their enhanced<a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"> A\/B testing<\/a> functionality.<\/p><p>These emails provide concise summaries of what\u2019s new, are visually appealing, and include a direct CTA to learn more about the feature on their blog.<\/p><p>As we mentioned, emails are a great way to reach users directly and <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engage inactive customers<\/a>.<\/p><p>So Mailchimp\u2019s use of clear, concise in-app messaging makes it easy for users to understand the value of the new feature and use it if it interests them.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mailchimp_7b113bdc65fcf86faf13b4f7f5b7e799_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mailchimp_7b113bdc65fcf86faf13b4f7f5b7e799_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mailchimp_7b113bdc65fcf86faf13b4f7f5b7e799_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mailchimp_7b113bdc65fcf86faf13b4f7f5b7e799_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mailchimp_7b113bdc65fcf86faf13b4f7f5b7e799_800.png\" alt=\"mailchimp\" \/><\/picture><figcaption>Mailchimp\u2019s email announcement.<\/figcaption><\/figure><h3 id=\"cri0e\"><strong>9. Zendesk uses guided webinars for their active customers<\/strong><\/h3><p>Zendesk offers live, guided <a href=\"https:\/\/userpilot.com\/blog\/leverage-webinars-engagement-todd-parmley\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinars <\/a>to introduce new features to their customers.<\/p><p>These webinars are interactive, allowing users to ask questions and see how the feature works.<\/p><p>These webinars provide a personal, hands-on way for users to engage with the product team and see exactly how the new feature works. Plus, it\u2019s especially useful for large-scale or complex updates where users may have questions or need live demonstrations.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/zendesk_8ecba7553fcd1920c02d8a3812061848_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/zendesk_8ecba7553fcd1920c02d8a3812061848_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/zendesk_8ecba7553fcd1920c02d8a3812061848_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/zendesk_8ecba7553fcd1920c02d8a3812061848_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/zendesk_8ecba7553fcd1920c02d8a3812061848_800.jpg\" alt=\"Zendesk\" \/><\/picture><figcaption>Zendesk webinar registration page.<\/figcaption><\/figure><h3 id=\"cabk7\"><strong>10. Evernote&#8217;s sidebar for in-app feature announcements<\/strong><\/h3><p><a href=\"https:\/\/evernote.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Evernote<\/a> uses its sidebar to <a href=\"https:\/\/userpilot.com\/blog\/new-feature-onboarding\/\">introduce new features<\/a> to users unobtrusively.<\/p><p>The sidebar includes a small, non-intrusive notification about the new update, allowing users to explore the feature at their own pace without interrupting their workflow.<\/p><p>This approach ensures that users are aware of the new feature without feeling overwhelmed. This way, Evernote can maintain a <a href=\"https:\/\/userpilot.com\/blog\/user-experience-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">seamless user experience<\/a> while still promoting new updates.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/evernote_f47e88a38be64fd165405909ff5b2d41_800.png 1x, https:\/\/images.storychief.com\/account_6827\/evernote_f47e88a38be64fd165405909ff5b2d41_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/evernote_f47e88a38be64fd165405909ff5b2d41_800.png 1x, https:\/\/images.storychief.com\/account_6827\/evernote_f47e88a38be64fd165405909ff5b2d41_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/evernote_f47e88a38be64fd165405909ff5b2d41_800.png\" alt=\"evernote\" \/><\/picture><figcaption>Evernote non-intrusive announcement.<\/figcaption><\/figure><h2 id=\"3hv1q\"><strong>How to make your new feature announcements more effective with Userpilot<\/strong><\/h2><p>Userpilot provides a range of features that can help you deliver targeted new feature announcements to ensure maximum adoption and <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a>.<\/p><p>Here\u2019s how Userpilot can enhance your feature announcement strategy:<\/p><ul><li><strong>Customizable UI elements<\/strong>: Use modals, banners, <a href=\"https:\/\/userpilot.com\/blog\/what-are-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a>, and slideouts to create visually engaging in-app announcements.<\/li><li><strong>Segmentation capabilities<\/strong>: Target specific user groups based on behavior, engagement, and <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage patterns.<\/a><\/li><li><strong>AI writing assistant<\/strong>: Leverage AI-generated content to craft effective and <a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized announcements<\/a>.<\/li><li><strong>A\/B testing<\/strong>: Experiment with different announcement formats and <a href=\"https:\/\/userpilot.com\/blog\/userpilot-in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">messages<\/a> to see which drives the most engagement.<\/li><li><strong><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interactive walkthroughs<\/a><\/strong>: Guide users through new features with step-by-step tutorials.<\/li><li><strong>In-depth analytics<\/strong>: Track user engagement,<a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\"> feature adoption<\/a>, and the effectiveness of your announcements to continually refine your strategy.<\/li><\/ul><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/quote_7c37c61c516c74c84df4830571144cf6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/quote_7c37c61c516c74c84df4830571144cf6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/quote_7c37c61c516c74c84df4830571144cf6_800.png\" alt=\"darius jokubaitis quote\" \/><\/picture><figcaption>What our customers say about <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure><p>That said, with this new feature announcement guide, you can leverage these tools to ensure your new feature announcements are not only noticed but fully adopted by your users.<\/p><p>So, if you\u2019re a product manager trying to promote product launches, you can <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book a Userpilot demo<\/a> to see how you can improve new feature adoption! \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>No matter how innovative or helpful your product launch may be, it can easily be overlooked if you don\u2019t follow a new feature announcement guide.For this, we\u2019re going to explore:What makes an effective new feature announcement?Examples of new feature announcements from successful companies.How to build a strategy for writing compelling new feature announcements.What is a [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":240547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[5697,5048,6923,859],"class_list":["post-10429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-feature-announcement","tag-in-app-messages","tag-new-feature-annoucements","tag-product-launch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Feature Announcement: How to Write One + Real Examples<\/title>\n<meta name=\"description\" content=\"Without new feature announcement, feature and product updates will go unnoticed. 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