{"id":10777,"date":"2024-09-24T14:06:29","date_gmt":"2024-09-24T14:06:29","guid":{"rendered":"https:\/\/userpilot.com\/blog\/modal-ux-design-2022\/"},"modified":"2026-02-24T12:09:34","modified_gmt":"2026-02-24T12:09:34","slug":"modal-ux-design","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/modal-ux-design\/","title":{"rendered":"Modal UX Design for SaaS in 2026 &#8211; Best Practices &#038; Examples"},"content":{"rendered":"<p>Getting your modal UX right is a more important design issue than many product marketers believe.<\/p>\n<p>It\u2019s easy to focus on the flashiest parts of your product. But if it\u2019s not clear from your <a href=\"https:\/\/userpilot.com\/role\/ux-design\" target=\"_blank\" rel=\"noopener noreferrer\">UX modals<\/a> how to use it, or you don\u2019t interrupt your user with important messages when necessary, even the best-looking product only goes so far.<\/p>\n<p>Rather than trying to design your modals from scratch, it\u2019s more efficient to emulate the best practices already established by leading SaaS companies.<\/p>\n<p>Let\u2019s see what we can learn from their example.<\/p>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(58.93617021276596% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Experience Userpilot for User Onboarding\" src=\"https:\/\/sw11.userpilot.com\/DTTewl3dbjXoCMMg8gGY?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h2 id=\"4ve9e\"><strong>What is a modal?<\/strong><\/h2>\n<p>A modal is a large, rectangular <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI element<\/a> created by SaaS companies to grab users&#8217; attention.<\/p>\n<p>A modal window appears not as a separate page, but rather as an <strong>overlay<\/strong> on the parent page where users were before the modal pops up.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/webinar-invite-modal-1_85452eb56ac0383b7b25492866f8bfd8_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/webinar-invite-modal-1_85452eb56ac0383b7b25492866f8bfd8_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/webinar-invite-modal-1_85452eb56ac0383b7b25492866f8bfd8_800.jpg\" alt=\"Modal UX example from Userpilot.\" \/><\/picture><figcaption>Modal UX example<\/figcaption><\/figure>\n<p>Due to the size of a modal, as well as the fact that modals often contain images, they are ideal for interrupting the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-vs-user-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\">user flow<\/a>.<\/p>\n<p>This makes them useful in urgent situations that require user interaction, such as when a customer needs to <a href=\"https:\/\/userpilot.com\/blog\/freemium-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">renew their subscription<\/a> but also means that <em>overusing<\/em> modals rapidly becomes annoying for users.<\/p>\n<h2 id=\"99etq\"><strong>Modal vs popup in UX: What is the difference?<\/strong><\/h2>\n<p>Both modals and pop-ups have similar functionality, i.e., they display over the parent screen and require users to interact with them before continuing. However, the main difference lies in their purpose and usage.<\/p>\n<p>Modal dialogs are more action-oriented and disruptive than popups. They usually prompt the user to take some kind of action, like adding information or confirming the previous step they took. Conversely, pop-ups are subtle and offer additional information without disrupting the user\u2019s flow too much.<\/p>\n<h2 id=\"792fg\"><strong>Should SaaS companies use modals in their user interface?<\/strong><\/h2>\n<p>Similar to <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">other design elements<\/a>, UX modals have their pros and cons that should be carefully considered before implementing them. Whether you decide to incorporate them in your <a href=\"https:\/\/userpilot.com\/blog\/good-ux-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX design<\/a> or not depends on how much value you believe they will bring to your SaaS product.<\/p>\n<p><strong>Pros of using modals:<\/strong><\/p>\n<ul>\n<li>Modal windows bring <a href=\"https:\/\/userpilot.com\/blog\/good-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">good friction<\/a> to the workflow. They help to draw the user\u2019s attention towards an important task i.e. alert users whether a data deletion was intentional and not a user error.<\/li>\n<li>Since modals are used to convey important information, they ultimately add to a positive customer experience and can help you achieve your desired goal, e.g., <a href=\"https:\/\/userpilot.com\/blog\/improve-activation-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">improving activation<\/a>.<\/li>\n<li>Modals correctly used don\u2019t clutter the user interface. They deliver crucial information in a concise, visually-attractive way.<\/li>\n<\/ul>\n<p><strong>Cons of using modals:<\/strong><\/p>\n<ul>\n<li>Good friction is friction after all and some users might find disruption caused by modals to be annoying.<\/li>\n<li>Modals can further add to the customer&#8217;s frustration if there\u2019s no way to dismiss the dialog box.<\/li>\n<li>Excessive usage of modal windows just slows users down from what they\u2019re trying to achieve from your product. The last thing you want is to lose them to a competitor because of this.<\/li>\n<\/ul>\n<h2 id=\"6jdq8\"><strong>What elements should be part of your modal design?<\/strong><\/h2>\n<p>When planning out your modal UX, make sure that you <a href=\"https:\/\/userpilot.com\/blog\/ui-design-ideas-saas\" target=\"_blank\" rel=\"noopener noreferrer\">design modal windows<\/a> that include the following elements:<\/p>\n<ul>\n<li>Header text<\/li>\n<li>Body text<\/li>\n<li>Graphics<\/li>\n<li>Call to Action<\/li>\n<li>X button<\/li>\n<li>Translucent background<\/li>\n<\/ul>\n<p>Let me explain the value of each of these elements in a bit more detail.<\/p>\n<h3 id=\"7fnik\"><strong>Header<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/1_Modal-elements-header_2934ba20b4cb0aabc7cb4236f83b5e6d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/1_Modal-elements-header_2934ba20b4cb0aabc7cb4236f83b5e6d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/1_Modal-elements-header_2934ba20b4cb0aabc7cb4236f83b5e6d_800.png\" alt=\"Modal header.\" \/><\/picture><figcaption>Modal header.<\/figcaption><\/figure>\n<p>Your header is the first bit of text that your customer will see. As such, it needs to immediately explain the purpose of the modal.<\/p>\n<p>If it\u2019s too confusing, your user will click away without a second thought.<\/p>\n<p>Ideally, you want to refer explicitly to the desired action that you want your user to take.<\/p>\n<p>For example, a modal upselling a new SEO audit feature might be titled \u201cAudit your users.\u201d<\/p>\n<h3 id=\"27a4k\"><strong>Body<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/2_Modal-elements-Body_a3ba1f2f07ebf327cfd3de55b589a15e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/2_Modal-elements-Body_a3ba1f2f07ebf327cfd3de55b589a15e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/2_Modal-elements-Body_a3ba1f2f07ebf327cfd3de55b589a15e_800.png\" alt=\"Modal body section.\" \/><\/picture><figcaption>Modal body section.<\/figcaption><\/figure>\n<p>The body (or \u201cmodal dialog\u201d if you want to get fancy) is the main section of text that customers see on your modal.<\/p>\n<p>Keep it as brief as possible, using bullet points wherever you can.<\/p>\n<p>Your goal should be to help users understand the value of the modal to them in 2-3 seconds.<\/p>\n<h3 id=\"8sc9o\"><strong>Graphics<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/3_Modal-elements-Graphic_e1f78551d5ee07fedee1bc6e180b25d2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/3_Modal-elements-Graphic_e1f78551d5ee07fedee1bc6e180b25d2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/3_Modal-elements-Graphic_e1f78551d5ee07fedee1bc6e180b25d2_800.png\" alt=\"Modal graphics.\" \/><\/picture><figcaption>Modal graphics.<\/figcaption><\/figure>\n<p>This is the eye-catching part of a modal. It can be an image, a gif, a meme, or even a micro video.<\/p>\n<p>Bonus points if you use a little humor, or gamify the visuals in some way.<\/p>\n<h3 id=\"34ruc\"><strong>CTA<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/4_Modal-elements-CTA_09c500367b7b3d5f8e9b2cdb775224bc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/4_Modal-elements-CTA_09c500367b7b3d5f8e9b2cdb775224bc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/4_Modal-elements-CTA_09c500367b7b3d5f8e9b2cdb775224bc_800.png\" alt=\"Modal CTA button.\" \/><\/picture><figcaption>Modal CTA button.<\/figcaption><\/figure>\n<p>The Call to Action, or CTA for short, is where you drive your users to do whatever it is that your modal is set up to lead them towards.<\/p>\n<p>It\u2019s normally in the form of a button that the user needs to click on.<\/p>\n<p>Make sure that your copy is as action-orientated as possible, using words like \u201ctoday\u201d or \u201cnow.\u201d<\/p>\n<h3 id=\"5qja4\"><strong>X button<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/5_Modal-elements-Close-button_3dffb8d99a7ca1c35cd9c8403ee6c985_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/5_Modal-elements-Close-button_3dffb8d99a7ca1c35cd9c8403ee6c985_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/5_Modal-elements-Close-button_3dffb8d99a7ca1c35cd9c8403ee6c985_800.png\" alt=\"X button in a modal.\" \/><\/picture><figcaption>X button in a modal.<\/figcaption><\/figure>\n<p>If the user doesn\u2019t click on the CTA button, they need some other way to exit the modal.<\/p>\n<p>Otherwise, they\u2019re just going to get annoyed with you, especially if whatever they were doing before your modal interrupted them was important.<\/p>\n<p>Ensure that your X is as visible as possible by maintaining a good color contrast between the X and the color of the modal itself.<\/p>\n<p>Put another way: a light blue X on a turquoise modal probably won\u2019t be visible enough.<\/p>\n<h3 id=\"555af\"><strong>Translucent background<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/6_Modal-elements-Background_3cd90e97f43c6d1dc86b17784a8b5424_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/6_Modal-elements-Background_3cd90e97f43c6d1dc86b17784a8b5424_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/6_Modal-elements-Background_3cd90e97f43c6d1dc86b17784a8b5424_800.png\" alt=\"Modal translucent background.\" \/><\/picture><figcaption>Modal translucent background.<\/figcaption><\/figure>\n<p>Finally, remember that your modal is just an overlay to whatever screen the user was on before, not a new window in itself.<\/p>\n<p>You can emphasize this by blurring out the user\u2019s previous screen with a translucent background.<\/p>\n<p>That way, the user knows they can return to it after they click the CTA or the X button.<\/p>\n<h2 id=\"6cala\"><strong>Modal UX best practices for optimizing user interface<\/strong><\/h2>\n<p>Now that you know what goes into a modal, let\u2019s explore how your SaaS company can get the most out of them.<\/p>\n<h3 id=\"25tlo\"><strong>To modal or not to modal?<\/strong><\/h3>\n<p>The most fundamental modal design question is whether a modal is the best choice to achieve your desired goal, or whether <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">a different UI pattern<\/a> would work better.<\/p>\n<p>We\u2019ve seen modals work well for:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/how-to-run-a-successful-saas-onboarding-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">User onboarding <\/a>and <a href=\"https:\/\/userpilot.com\/blog\/customer-education-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer education<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Welcome screens<\/a> that log user data when they first sign up<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upselling<\/a> new features<\/li>\n<li>Subscription expiry notifications<\/li>\n<li>Server downtime notifications<\/li>\n<\/ul>\n<p>By contrast, modals are <em>not<\/em> the best choice for error messages, because they block the user\u2019s screen, potentially making the error message confusing. A small banner or lightbox might be a better choice.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/error_b41552845cb4732932dbc10a1b637202_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/error_b41552845cb4732932dbc10a1b637202_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/error_b41552845cb4732932dbc10a1b637202_800.png\" alt=\"Error modal example (Source: Dribble).\" \/><\/picture><figcaption>Error modal example (Source: Dribble).<\/figcaption><\/figure>\n<p>They\u2019re also not the best choice to let the user know that something is loading. Again, this is because they block the screen. It would be smarter to use a small \u201cloading\u201d icon and let the user continue to use your app while waiting.<\/p>\n<h3 id=\"318d3\"><strong>Don\u2019t overuse modals<\/strong><\/h3>\n<p>Because modals are so disruptive to the user\u2019s workflow, you\u2019ll annoy your customers if you bombard them with modals all the time.<\/p>\n<p>Most of the time, you should never use more than one modal consecutively.<\/p>\n<p>If you\u2019re building a <a href=\"https:\/\/userpilot.com\/blog\/create-better-product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tour<\/a>, it\u2019s better to allow the user to click through multiple screens on one modal carousel-style, as opposed to creating multiple modals.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ConvertKitmicrosurvey_aa67ebf4591836d4e0a238149f72bf17_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ConvertKitmicrosurvey_aa67ebf4591836d4e0a238149f72bf17_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ConvertKitmicrosurvey_aa67ebf4591836d4e0a238149f72bf17_800.jpg\" alt=\"Carousel-style modal.\" \/><\/picture><figcaption>Carousel-style modal.<\/figcaption><\/figure>\n<p>This particular rule of modal design is especially applicable to modals that are initiated automatically by your system.<\/p>\n<p>Such modals are more disruptive than a modal that appears because a user explicitly interacts with your app to initiate it. They\u2019re more surprising to users.<\/p>\n<p>You should therefore use system-initiated modals sparingly. The only situations that might warrant something like this are urgent things like the customer\u2019s subscription being about to expire.<\/p>\n<h3 id=\"7emj1\"><strong>Don\u2019t make your modals too big<\/strong><\/h3>\n<p>The larger your modals are, the more your customers will feel the sense of disruption that we\u2019ve referred to numerous times in this article.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/Mondayfreetrialmodal_1ccdb75b967dae7142517a176a49b1e9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Mondayfreetrialmodal_1ccdb75b967dae7142517a176a49b1e9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/Mondayfreetrialmodal_1ccdb75b967dae7142517a176a49b1e9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Mondayfreetrialmodal_1ccdb75b967dae7142517a176a49b1e9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/Mondayfreetrialmodal_1ccdb75b967dae7142517a176a49b1e9_800.png\" alt=\"Fullscreen modal example.\" \/><\/picture><figcaption>Fullscreen modal example.<\/figcaption><\/figure>\n<p>By restricting the size of your modals to 20-25% of the overall user interface, and by keeping what the user was doing previously behind a translucent background, you can keep the disruption to a minimum.<\/p>\n<p>If you have more information to impart than fits on one modal, I would recommend creating a dedicated landing page instead.<\/p>\n<h3 id=\"43lhm\"><strong>Be careful using modals on mobile<\/strong><\/h3>\n<p>Notwithstanding the magic of responsive design, most of the time, the modal dialog appears to be clunky on mobile devices.<\/p>\n<p>They\u2019re so large that the X button and CTA sometimes get lost, despite the best intentions of developers.<\/p>\n<p>So from a user perspective, you\u2019re stuck with a modal that you can\u2019t get rid of. This normally leads to quitting the app at best or churning at worst.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">A small tooltip<\/a> is normally a better choice. Ultimately, you want to encourage user participation in your app, not block their entire screen.<\/p>\n<h3 id=\"dom0f\"><strong>Keep your modals accessible<\/strong><\/h3>\n<p>Not all users browse apps in the same way that you do.<\/p>\n<p>For this reason, you should ensure that users who are dependent on screen readers or keyboards are just as able to access your modals as any other type of user.<\/p>\n<p>One of my favorite ways of doing this is to enable the use of the tab key to navigate through modal elements one by one and then use the enter key to select the CTA, the X button, or anything else.<\/p>\n<p>\ud83d\udca1For more discussion of this important subject, please consider<a href=\"https:\/\/intellrocket.com\/blog\/what-is-accessibility-in-web-design-and-how-you-can-achieve-it\/\" target=\"_blank\" rel=\"noopener noreferrer\"> reading this post<\/a>.<\/p>\n<h3 id=\"5vg2k\"><strong>Don\u2019t code your modals manually<\/strong><\/h3>\n<p>Coding modals from scratch is time-consuming. And that doesn\u2019t include the time and money you\u2019d have to spend tweaking the colors and design after they\u2019re built.<\/p>\n<p>A better solution is to use <a href=\"https:\/\/userpilot.com\/solutions\/user-onboarding-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding software<\/a> so that <a href=\"https:\/\/userpilot.com\/blog\/product-manager-role\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a> can build and iterate on modals without having to code.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/modal-templates_499cccbac21a535ab419326070ccdda0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/modal-templates_499cccbac21a535ab419326070ccdda0_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/modal-templates_499cccbac21a535ab419326070ccdda0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/modal-templates_499cccbac21a535ab419326070ccdda0_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/modal-templates_499cccbac21a535ab419326070ccdda0_800.png\" alt=\"Userpilot\u2019s modal templates.\" \/><\/picture><figcaption>Userpilot\u2019s modal templates.<\/figcaption><\/figure>\n<p>This will free up your developers to work on engineering your product, which is why they were hired in the first place, right?<\/p>\n<p>\ud83d\udca1 For further exploration of <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener\">user onboarding<\/a> software options on the market, <a href=\"https:\/\/userpilot.com\/blog\/walkthrough-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">check out this article<\/a>.<\/p>\n<h3 id=\"6uepb\"><strong>Choose the appropriate placement for modals<\/strong><\/h3>\n<p>Choosing the right placement for UX modals is crucial to ensure they are effective and don\u2019t interfere with the user\u2019s experience.<\/p>\n<p>A modal window with an important message, like confirmation for a user action, should be centered. This is to ensure you grab the user\u2019s immediate attention. Conversely, modals related to <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcements\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature announcements<\/a> or surveys can be positioned towards the side.<\/p>\n<p>You can also base the placement depending on the modal content, size, and the user\u2019s workflow.<\/p>\n<h3 id=\"1kgbg\"><strong>Ensure the option to dismiss the modal is visible<\/strong><\/h3>\n<p>It\u2019s important to create modals that have a clear and easy way to dismiss them.<\/p>\n<p>Imagine a user is working on a critical workflow and they\u2019re suddenly disrupted by a modal asking them to <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-survey-response-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\">complete a survey<\/a>. With no option out, they\u2019d have to unwillingly fill out the survey hastily and get back to what they were doing. This will just result in a frustrated user.<\/p>\n<p>Make sure there is a visible cross button on the modal. You can also give users a keyboard alternative, like the escape key, to dismiss the modal if needed.<\/p>\n<h2 id=\"1ncdn\"><strong>Best modal UX examples from SaaS companies<\/strong><\/h2>\n<p>Having gone through what makes a modal and how to use them, let\u2019s apply our new knowledge to several modals currently being used by SaaS companies and see how good they are.<\/p>\n<h3 id=\"9nfep\"><strong>Kontentino: welcome screen modal<\/strong><\/h3>\n<p>Social media scheduling app Kontentino built this modal as a way to welcome new customers to their platform.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kontentino-welcome-modal_bee6a13276e61b965fa74b8a0b5bd088_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kontentino-welcome-modal_bee6a13276e61b965fa74b8a0b5bd088_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kontentino-welcome-modal_bee6a13276e61b965fa74b8a0b5bd088_800.png\" alt=\"Kontentino welcome modal.\" \/><\/picture><\/figure>\n<p>What we like about this modal:<\/p>\n<ul>\n<li>The imagery is simple, friendly, and welcoming. Including a smiley picture of one of your team is a great move on a <a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome screen<\/a>.<\/li>\n<li>There\u2019s one clear CTA, which is worded in a way that implies both action and being taken by the hand.<\/li>\n<\/ul>\n<p>What could be done better:<\/p>\n<ul>\n<li>There\u2019s no X button for users who don\u2019t want to start the <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-tour\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tour<\/a> right then and there.<\/li>\n<li>The body text is inviting, but could perhaps be more concise or broken up into less of a wall of text.<\/li>\n<\/ul>\n<h3 id=\"fe815\"><strong>Sked Social: onboarding modal<\/strong><\/h3>\n<p>Sked Social, a social media management platform, used a modal created to <a href=\"https:\/\/userpilot.com\/blog\/new-client-onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboard its new users<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/01-sked-social-user-onboarding-teardowns_d99fe7b762ff01bc5b762bf146190fd1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/01-sked-social-user-onboarding-teardowns_d99fe7b762ff01bc5b762bf146190fd1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/01-sked-social-user-onboarding-teardowns_d99fe7b762ff01bc5b762bf146190fd1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/01-sked-social-user-onboarding-teardowns_d99fe7b762ff01bc5b762bf146190fd1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/01-sked-social-user-onboarding-teardowns_d99fe7b762ff01bc5b762bf146190fd1_800.png\" alt=\"Sked Social\u2019s onboarding modal.\" \/><\/picture><\/figure>\n<p>What we like about this modal:<\/p>\n<ul>\n<li>The two-column modal shares necessary information without appearing too crowded.<\/li>\n<li>The color palette of this modal is appealing to the eye and is consistent with Sked Social\u2018s branding.<\/li>\n<\/ul>\n<p>What could be done better:<\/p>\n<ul>\n<li>The multiple call-to-action buttons are fighting for the user\u2019s attention. A better approach would be to break this modal into two screens on one carousel-style modal.<\/li>\n<\/ul>\n<h3 id=\"743of\"><strong>Asana: new feature modal<\/strong><\/h3>\n<p>This is a modal used by the project management software Asana to inform customers about a new, more advanced reporting feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-new-feature-modal-grow-active-users_56c5376e4c4c652dfd3f6761f8a1047a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/asana-new-feature-modal-grow-active-users_56c5376e4c4c652dfd3f6761f8a1047a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-new-feature-modal-grow-active-users_56c5376e4c4c652dfd3f6761f8a1047a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/asana-new-feature-modal-grow-active-users_56c5376e4c4c652dfd3f6761f8a1047a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-new-feature-modal-grow-active-users_56c5376e4c4c652dfd3f6761f8a1047a_800.png\" alt=\"New feature modal example from Asana.\" \/><\/picture><figcaption>New feature modal example from Asana.<\/figcaption><\/figure>\n<p>What we like about this modal:<\/p>\n<ul>\n<li>The value proposition is fairly clear from the header and the body.<\/li>\n<li>The X button is extremely visible, giving users a way out of the modal if they want it.<\/li>\n<\/ul>\n<p>What could be done better:<\/p>\n<ul>\n<li>It\u2019s generally advisable to have one CTA only. The presence of the \u201cLearn more\u201d link gives customers another option to think about.<\/li>\n<li>There are quite a lot of graphics. I wonder if the same value could have been communicated with one graphic, instead of four.<\/li>\n<\/ul>\n<h3 id=\"o612\"><strong>Dropbox: upsell modal<\/strong><\/h3>\n<p>The next <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal example<\/a> is from Dropbox which uses it whenever users run out of space. It\u2019s designed to get them to upgrade to a higher plan level with more storage space.<\/p>\n<p>And it\u2019s a work of art!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/dropbox-upsell-reminders_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/dropbox-upsell-reminders_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/dropbox-upsell-reminders_683785e209acc337c852bb06717f0508_800.png\" alt=\"Upsell modal example from Dropbox.\" \/><\/picture><figcaption>Upsell modal example from Dropbox.<\/figcaption><\/figure>\n<p>What we like about this modal:<\/p>\n<ul>\n<li>The imagery is brilliant. It\u2019s playful, alludes to cat memes on the internet, and still expresses the <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain point<\/a> that the user is feeling at that moment.<\/li>\n<li>The copy is about as short as you could imagine. It\u2019s the very definition of concise, and it\u2019s easy to understand the purpose of the modal.<\/li>\n<li>There\u2019s one CTA, and the fact that taking action is free initially<a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\"> reduces the friction<\/a> from the customer\u2019s perspective.<\/li>\n<li>There\u2019s a clearly apparent X button that allows users to exit the modal if they\u2019re not interested in the offer.<\/li>\n<\/ul>\n<p>What could be done better:<\/p>\n<ul>\n<li>Nothing! This modal gets a 10\/10 from me for creativity, execution, and providing value.<\/li>\n<\/ul>\n<h3 id=\"enlpq\"><strong>Monday: churn defense modal<\/strong><\/h3>\n<p>Here\u2019s a modal used by Monday to encourage users to freeze their accounts as opposed to deleting them. The purpose of this system-initiated modal is to <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce the likelihood of churn<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/monday-tool-freeze-account-email_confirmation_1a89dba3c45772a5b278ee87ed4348a4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/monday-tool-freeze-account-email_confirmation_1a89dba3c45772a5b278ee87ed4348a4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/monday-tool-freeze-account-email_confirmation_1a89dba3c45772a5b278ee87ed4348a4_800.png\" alt=\"Churn defense modal example from Monday.\" \/><\/picture><figcaption>Churn defense modal example from Monday.<\/figcaption><\/figure>\n<p>What we like about this modal:<\/p>\n<ul>\n<li>The purpose of the modal is very clear from the header and reinforced by the conciseness of the body text. There are no superfluous words used here.<\/li>\n<li>The modal doesn\u2019t take up more than 20-25% of the screen.<\/li>\n<\/ul>\n<p>What could be done better:<\/p>\n<ul>\n<li>This modal is missing graphical elements. Maybe Monday could<a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\"> introduce a sense of play<\/a> to the idea of freezing an account by adding a snowman.<\/li>\n<li>Again, there are lots of different options here to choose from. I can see that Monday is trying to appeal to users with diverse sets of needs here, but it would be more straightforward to just have one CTA.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not easy to design modal UX intelligently. Looking at the best practices and examples from other SaaS companies can save you a lot of time.<\/p>\n","protected":false},"author":19,"featured_media":558800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[307,468,92,5484,50,100,536,864,709],"class_list":["post-10777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-ux-inspiration","tag-in-app-communication","tag-in-app-messaging","tag-onboarding-ux","tag-ui-elements","tag-user-onboarding","tag-user-onboarding-tools","tag-ux-design","tag-ux-designer","tag-ux-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modal UX Design for SaaS in 2026 - Best Practices &amp; Examples<\/title>\n<meta name=\"description\" content=\"It&#039;s not easy to design modal UX intelligently. 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