What is a preloader?<\/strong><\/h2>\nA preloader is an animated element that indicates the content is being processed in the background.<\/p>\n
It\u2019s your way of telling users, \u201cHey, our platform hasn\u2019t crashed. The page is loading and will be ready in a few seconds.\u201d<\/p>\n
Preloader vs. loading screen vs skeleton screens<\/strong><\/h2>\nPreloaders, loading screens, and skeleton screens all serve a similar purpose in UX design<\/a>. However, they slightly differ in their implementation and visual presentation.<\/p>\nUnderstanding these subtle differences helps you make informed decisions about which loading element best suits your UI at any given time.<\/p>\n
\n- Preloaders<\/strong> are typically smaller, often animated, visual elements placed within the main content area of a web page or app. They don’t obstruct the entire screen.<\/li>\n
- Loading screens<\/strong> are full-screen overlays that cover the entire content area while the page is loading.<\/li>\n
- Skeleton screens<\/strong> are a type of loading screen<\/a> that shows the page\u2019s structure without its actual content until the server operations finish processing and the data is available to display.<\/li>\n<\/ul>\n
![\"Jira-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_753ece22102c79c04aab26f721ce8bd6_800.png\")
<\/picture>Jira\u2019s skeleton screen.<\/figcaption><\/figure>\nYou can combine a skeleton screen with a loading screen if it complements your product design<\/a> aesthetic. For example, Slack\u2019s loading page consists of an animated feature in the center and a skeleton screen in the background.<\/p>\n![\"Slack-loading-animation-and-skeleton-screen\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_6195d795efb72f2df54b1f5481a86497_800.png\")
<\/picture>An example of using a loading animation and skeleton screen on the same page.<\/figcaption><\/figure>\nWhat are the benefits of using a preloader?<\/strong><\/h2>\nSo why should UI designers bother creating preloaders? There are tons of benefits, but here are some of the major ones.<\/p>\n
A preloader gives your product a more professional look<\/strong><\/h3>\nTo begin with, a well-designed and creative preloader animation makes a good initial impression on the user.<\/p>\n
It shows the user your commitment to delivering high-quality product experiences<\/a> and that you don\u2019t leave any stone unturned.<\/p>\nIf the preloader is designed with adequate attention to detail, your users will be more inclined to believe that the rest of the product is of similar quality and wait for the product page to load.<\/p>\n
This is particularly important if it\u2019s a first-time user experience<\/a>.<\/p>\n![\"UI-path-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_15ee07be7a94234621cbd392a7f52dbb_800.png\")
<\/picture>A simple yet professional-looking loading screen.<\/figcaption><\/figure>\nA preloader reinforces branding<\/strong><\/h3>\nAnother reason to put effort into designing a brilliant preloading animation is that it can help reinforce your branding and product positioning<\/a>.<\/p>\nRather than just keep customers waiting, use that short window to reference your product\u2019s core features, characteristics, or benefits through an effective microcopy on the loading page screen.<\/p>\n
For example, WeTransfer uses its loading page to promote the Pro plan and increase free-to-paid conversion<\/a>.<\/p>\n![\"WeTransfer-preloader-example\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_bdc85f0942b5158b59ac853dbdee256e_800.png\")
<\/picture>WeTranfer\u2019s subtle advertising.<\/figcaption><\/figure>\nA preloader can reduce the bounce rate<\/strong><\/h3>\nResearch shows<\/a> that human attention spans are decreasing. The current attention span is around 8 seconds, and that has tremendous implications for digital products<\/a>.<\/p>\nPreloaders give users a reason to hang around and not leave the app until the page opens, and they can go on with their workflow.<\/p>\n
No matter if you use simple or complex animations as your preloader, these will have a good impact on decreasing the bounce rate by reassuring users that your app is still working and that there may be an end to their wait.<\/p>\n
Of course, if your product is poorly designed and the loading times are horrendous, even the most creative loading screen or preloader isn\u2019t going to make much difference.<\/p>\n![\"playfull-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/play-fill-loader_48672a7965bf9cbfc4ebd6a3e845330a.gif\")
<\/picture>Example of a good preloader.<\/figcaption><\/figure>\n5 Best practices for creating good preloaders<\/strong><\/h2>\nNow that you’re convinced of the importance of designing preloaders, let’s go over a few best practices to help you get the best results.<\/p>\n
1. Go beyond the basics and design an appealing custom animation<\/strong><\/h3>\nMost companies have been choosing to stick with the basic spinning wheel\u2014a simple CSS animation that confirms to the user that the app is being loaded.<\/p>\n
This is a safe option when your end-users might have slow internet connections or your app has limited processing power.<\/p>\n![\"As](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/image.gif\")
As simple CSS loading animation. Source: Icon Library.<\/figcaption><\/figure>\nHowever, with more and more users getting powerful devices and faster internet speeds, it\u2019s worth considering using complex animations, such as those that incorporate your brand’s colors or tell a mini-story related to your app’s purpose.<\/p>\n
A well-designed loading animation creates a more enjoyable waiting experience for your users. Don’t underestimate its power\u2014it can make all the difference in user perception<\/a> and engagement<\/a>.<\/p>\n![\"A](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/custom-preloader-example.gif\")
A more complex and creative preloader.<\/figcaption><\/figure>\n2. Incorporate progress indicators into your preloader<\/strong><\/h3>\nUncertainty breeds impatience. Showing progress helps manage user expectations and reduces perceived wait times.<\/p>\n
The most common tool here is a basic progress bar<\/a>. It\u2019s classic, and it works. You can also go for something more creative and engaging, like percentage indicators or step-by-step visuals.<\/p>\n![\"Percentage](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/preloader-with-progress-indicator.gif\")
Percentage indicator. Credit: Code My UI.<\/figcaption><\/figure>\n3. Clearly communicate the reasons for the waiting via microcopy<\/strong><\/h3>\nWaiting is easier to bear if you know what you\u2019re waiting for.<\/p>\n
That is why including information about what is going on in your app or website preloader may help your case.<\/p>\n
For example, Skyscanner displays “Searching for flights” to communicate that the platform is processing data. This eliminates confusion and helps the user to be patient.<\/p>\n![\"preloader-microcopy\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_10b8d3cad9731069c461128f4c33d5f1_800.png\")
<\/picture>Skyscanner\u2019s loading page.<\/figcaption><\/figure>\n4. Use the preloader to educate your audience about the product<\/strong><\/h3>\nLoading pages present an opportunity to educate your users<\/a>. You could share interesting trivia related to your industry, remind of your value proposition or provide useful tips and tricks for using your tool.<\/p>\nBy offering valuable information during the loading process, you can help users get more out of your product, potentially leading to increased adoption<\/a> and retention<\/a>.<\/p>\n![\"mural-loading-screen\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_b90abaa39a5bac4a997c711a1d1551b8_800.png\")
<\/picture>Mural uses its loading page to share Pro Tips.<\/figcaption><\/figure>\n5. Use your preloader to inspire and motivate users<\/strong><\/h3>\nIncluding a motivational quote may not necessarily be enough to change users\u2019 lives, but it will definitely take their minds off waiting for a few seconds and put them in a good mood.<\/p>\n
You could even tailor these to your user persona as Productboard does:<\/p>\n![\"product-board-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_4195da20d562b2ee92ff03b6025bb01b_800.png\")
<\/picture>Productboard uses the preloader to inspire users with quotes tailored to their user persona.<\/figcaption><\/figure>\n14 Great preloader examples to inspire you<\/strong><\/h2>\nReady to see more real-life examples from thriving brands? Here are 14 more:<\/p>\n
Duolingo loading animation<\/strong><\/h3>\nDuolingo, the language learning app, has built a preloader that serves a few functions.<\/p>\n
The preloader’s animation may not be the most complex one (it’s still better than a spinner), but it does a good job of reinforcing the branding and product positioning<\/a> through simple messages.<\/p>\n![\"duolingo-loading-page\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_f108cfacf80b7467a6390cec323e04b5_800.png\")
<\/picture>Duolingo\u2019s mission.<\/figcaption><\/figure>\nThe slogans also inspire and motivate their learners to keep learning, driving repeated usage of the app.<\/p>\n![\"Duolingo-loading-screen\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_baeeea30ce596e62ecd3588335eada87_800.png\")
<\/picture>Duolingo loading screen.<\/figcaption><\/figure>\nThey make the time pass faster by entertaining them with interesting facts about how their app helps.<\/p>\n![\"duolingo-interesting-stat\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_26246294996f2bef5ab42be8fa4f847f_800.png\")
<\/picture>Source: Duolingo.<\/figcaption><\/figure>\nFinally, they educate users on how to develop good learning habits and progress their learning. If learners are successful, their loyalty will grow, and so will the app\u2019s user retention<\/a>.<\/p>\n![\"duolingo-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_1bbc26db42afa1ba802cd481d6d476a3_800.png\")
<\/picture>Source: Duolingo.<\/figcaption><\/figure>\nHinge<\/strong><\/h3>\nThe dating app opted for simplicity with its preloader. It created a clean, minimalist design with the Hinge logo subtly incorporated into a smoothly rotating wheel. This straightforward approach helps confirm that the app is working while also reinforcing brand recognition during the loading process.<\/p>\n
The subtle animation creates a sense of anticipation, hinting at the exciting possibilities that await users once the app is fully loaded.<\/p>\n![\"Hinge\u2019s](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/hinge-preloader.gif\")
Hinge\u2019s preloader reinforces its branding.<\/figcaption><\/figure>\nSlack<\/strong><\/h3>\nSlack’s custom preloader cleverly integrates Slack\u2019s brand colors as well as the logo of the organization using it.<\/p>\n
The platform uses tongue-in-cheek status updates, like the one in the image below, to entertain users during the wait.<\/p>\n![\"Slack-loading-page\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_5be6ce3a5bff4ac13f7676305b0060e7_800.png\")
<\/picture>Slack using humor in its preloader animation.<\/figcaption><\/figure>\nHeap<\/strong><\/h3>\nHeap’s preloader leverages a pun on the classic Flintstones line, “Yabba Dabba Doo,” to playfully highlight their focus on data\u2014”Yabba Data Doo!” This tactic entertains users and also serves to remind them of the product value<\/a>.<\/p>\nIn addition to the humorous pun, the preloader includes a loading message that keeps users informed about the progress, manages expectations, and reduces any potential frustration<\/a> during the wait.<\/p>\n![\"Heap-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ee8b6ccbb1c0fe23e898a241e9fea326_800.png\")
<\/picture>Heap\u2019s preloader.<\/figcaption><\/figure>\nWhatsApp<\/strong><\/h3>\nThere\u2019s nothing fancy about WhatsApp\u2019s web app preloader, and yet it ticks a couple of boxes:<\/p>\n
\n- The prominently displayed app icon reinforces brand recognition.<\/li>\n
- The preloader uses a progress bar to set clear expectations.<\/li>\n
- WhatsApp leverages the loading screen to highlight its key positioning <\/a>factor: end-to-end encryption.<\/li>\n<\/ul>\n
![\"WhatsApp\u2019s](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/whatsup-preloader.gif\")
WhatsApp\u2019s preloader.<\/figcaption><\/figure>\nFigma<\/strong><\/h3>\nFigma\u2019s preloader has a dynamic progress bar<\/a> that changes color as loading advances\u2014a smart way to help users estimate the remaining wait time.<\/p>\nThe preloader is used in conjunction with the skeleton screen, which gradually reveals the page structure as elements become available. This combination helps users visualize the upcoming content and reduces the perception of waiting.<\/p>\n![\"Figma-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/figma-loader_2c827dbff1136ca1a73c5a7555312a2c.gif\")
<\/picture>Figma\u2019s preloader.<\/figcaption><\/figure>\nKokopako<\/strong><\/h3>\nWho said that a preloader needs to be a standalone animation that goes away once the product page or website has loaded?<\/p>\n
Kokopako\u2019s website loading animation preloader is a great example of counter-trend ingenuity.<\/p>\n
What looks like a preloader (and it serves the purpose of one) is actually part of the website:<\/p>\n![\"kokopako-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/20220103-180753_16ac445965e72d6a5a5f8bb8c287b7de.gif\")
<\/picture>Kokopako\u2019s brilliant countdown preloader.<\/figcaption><\/figure>\nPaypal<\/strong><\/h3>\nPaypal’s preloader combines the classic spinner wheel with a padlock icon, visually communicating their commitment to security during transactions. The accompanying “Processing…” message helps keep users informed and engaged.<\/p>\n
The blurred background serves as a skeleton page, letting the user know what\u2019s being loaded while they wait.<\/p>\n![\"Paypal-processing-page\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_c8aaea730c1d8d13919560d48edbfa1d_800.png\")
<\/picture>Source: PayPal.<\/figcaption><\/figure>\nStained Glass<\/strong><\/h3>\nThe preloader on the Stained Glass site is a captivating masterpiece that blends functionality and artistry.<\/p>\n
As it loads, site visitors are treated to an interactive stained glass window that gradually fills with vibrant colors, visually representing the loading progress. But this preloader goes beyond mere aesthetics; it actively engages users by inviting them to participate in the coloring process, transforming the wait into a delightful and creative user experience<\/a>.<\/p>\n![\"Staiinedglass-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/stainedglass_98b8edbe82ae608b3a42ca47352df6aa.gif\")
<\/picture>Stain Glass\u2019s preloader. Source: HTMLBurger.<\/figcaption><\/figure>\nVertical progress bar by Ben Mettler<\/strong><\/h3>\nBen Mettler’s vertical progress bar is a visually striking example of how preloaders can remind users of a product’s core value<\/a>. The bar’s upward movement, coupled with the cloud imagery, symbolizes the uploading process commonly associated with cloud storage apps.<\/p>\nThe vertical orientation also allows for efficient use of screen space, especially on mobile devices where horizontal space is limited.<\/p>\n![\"vertical-progress-bar\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/vertical-progress-bar_01bfaed3493b36f673368e35fd1baf6b.gif\")
<\/picture>Vertical progress bar.<\/figcaption><\/figure>\nRecycle Spinner by SVGator<\/strong><\/h3>\nThis recycle spinner preloader by SVGator is an engaging and symbolic design that perfectly embodies the concept of sustainability. As the page loads, three rotating arrows, forming the iconic recycling symbol, create a dynamic and mesmerizing animation.<\/p>\n
The design is particularly suited for eco-friendly or sustainability-focused applications.<\/p>\n![\"recycle-spinner-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/recycle-spinner_408c76b331662020c76c79605978120b.gif\")
<\/picture>Recycle spinner by SVGator.<\/figcaption><\/figure>\nMemeChat messenger<\/strong><\/h3>\nMemeChat is an app for creating viral memes, and the platform\u2019s preloader captures its lighthearted and humorous spirit.<\/p>\n
A playful animation featuring popular memes or quirky characters keeps users entertained while they wait for the app to load:<\/p>\n![\"memechat-loading-animation\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/memechat-loading-animation_55ad9d6af28b6383deb493f8332bda3c.gif\")
<\/picture>MemeChat\u2019s preloader.<\/figcaption><\/figure>\n\u0421reative \u0421ruise<\/strong><\/h3>\nCreative Cruise is one of the biggest events in Amsterdam’s creative industry. Its website loader uses whimsical and imaginative animations to give visitors a taste of the event’s creative atmosphere.<\/p>\n
In the example below, a 3D character playfully floats amidst a calming blue backdrop accompanied by a percentage indicator.<\/p>\n![\"creative-cruise-website-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_cf36fee0e245718d4437cb16bd5f0266_800.png\")
<\/picture>Website loading screen from Creative Cruise.<\/figcaption><\/figure>\nWaiting and finger-tapping<\/strong><\/h3>\nThis site loader takes acknowledging the user’s wait to a new level.<\/p>\n
It captures the universal experience of impatient waiting through a simple yet relatable animation of finger-tapping. The animation creates a sense of shared experience that encourages users to wait a little longer.<\/p>\n![\"finger-tapping-loading-animation\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/finger-tapping-loading-animation_fa9de56260b0f421046a88b259073371.gif\")
<\/picture>Waiting and finger-tapping loader.<\/figcaption><\/figure>\nConclusion<\/strong><\/h2>\nA preloader is more than just a waiting screen; it’s an opportunity to engage users, reinforce your brand, and enhance their overall experience.<\/p>\n
Ready to go beyond the preloader and create a truly exceptional user experience? Userpilot<\/a> makes it easy to build interactive in-app guidance like tooltips and walkthroughs, ensuring your users get the most out of your product.<\/p>\n
Preloaders, loading screens, and skeleton screens all serve a similar purpose in UX design<\/a>. However, they slightly differ in their implementation and visual presentation.<\/p>\n Understanding these subtle differences helps you make informed decisions about which loading element best suits your UI at any given time.<\/p>\n You can combine a skeleton screen with a loading screen if it complements your product design<\/a> aesthetic. For example, Slack\u2019s loading page consists of an animated feature in the center and a skeleton screen in the background.<\/p>\n So why should UI designers bother creating preloaders? There are tons of benefits, but here are some of the major ones.<\/p>\n To begin with, a well-designed and creative preloader animation makes a good initial impression on the user.<\/p>\n It shows the user your commitment to delivering high-quality product experiences<\/a> and that you don\u2019t leave any stone unturned.<\/p>\n If the preloader is designed with adequate attention to detail, your users will be more inclined to believe that the rest of the product is of similar quality and wait for the product page to load.<\/p>\n This is particularly important if it\u2019s a first-time user experience<\/a>.<\/p>\n Another reason to put effort into designing a brilliant preloading animation is that it can help reinforce your branding and product positioning<\/a>.<\/p>\n Rather than just keep customers waiting, use that short window to reference your product\u2019s core features, characteristics, or benefits through an effective microcopy on the loading page screen.<\/p>\n For example, WeTransfer uses its loading page to promote the Pro plan and increase free-to-paid conversion<\/a>.<\/p>\n Research shows<\/a> that human attention spans are decreasing. The current attention span is around 8 seconds, and that has tremendous implications for digital products<\/a>.<\/p>\n Preloaders give users a reason to hang around and not leave the app until the page opens, and they can go on with their workflow.<\/p>\n No matter if you use simple or complex animations as your preloader, these will have a good impact on decreasing the bounce rate by reassuring users that your app is still working and that there may be an end to their wait.<\/p>\n Of course, if your product is poorly designed and the loading times are horrendous, even the most creative loading screen or preloader isn\u2019t going to make much difference.<\/p>\n Now that you’re convinced of the importance of designing preloaders, let’s go over a few best practices to help you get the best results.<\/p>\n Most companies have been choosing to stick with the basic spinning wheel\u2014a simple CSS animation that confirms to the user that the app is being loaded.<\/p>\n This is a safe option when your end-users might have slow internet connections or your app has limited processing power.<\/p>\n However, with more and more users getting powerful devices and faster internet speeds, it\u2019s worth considering using complex animations, such as those that incorporate your brand’s colors or tell a mini-story related to your app’s purpose.<\/p>\n A well-designed loading animation creates a more enjoyable waiting experience for your users. Don’t underestimate its power\u2014it can make all the difference in user perception<\/a> and engagement<\/a>.<\/p>\n Uncertainty breeds impatience. Showing progress helps manage user expectations and reduces perceived wait times.<\/p>\n The most common tool here is a basic progress bar<\/a>. It\u2019s classic, and it works. You can also go for something more creative and engaging, like percentage indicators or step-by-step visuals.<\/p>\n Waiting is easier to bear if you know what you\u2019re waiting for.<\/p>\n That is why including information about what is going on in your app or website preloader may help your case.<\/p>\n For example, Skyscanner displays “Searching for flights” to communicate that the platform is processing data. This eliminates confusion and helps the user to be patient.<\/p>\n Loading pages present an opportunity to educate your users<\/a>. You could share interesting trivia related to your industry, remind of your value proposition or provide useful tips and tricks for using your tool.<\/p>\n By offering valuable information during the loading process, you can help users get more out of your product, potentially leading to increased adoption<\/a> and retention<\/a>.<\/p>\n Including a motivational quote may not necessarily be enough to change users\u2019 lives, but it will definitely take their minds off waiting for a few seconds and put them in a good mood.<\/p>\n You could even tailor these to your user persona as Productboard does:<\/p>\n Ready to see more real-life examples from thriving brands? Here are 14 more:<\/p>\n Duolingo, the language learning app, has built a preloader that serves a few functions.<\/p>\n The preloader’s animation may not be the most complex one (it’s still better than a spinner), but it does a good job of reinforcing the branding and product positioning<\/a> through simple messages.<\/p>\n The slogans also inspire and motivate their learners to keep learning, driving repeated usage of the app.<\/p>\n They make the time pass faster by entertaining them with interesting facts about how their app helps.<\/p>\n Finally, they educate users on how to develop good learning habits and progress their learning. If learners are successful, their loyalty will grow, and so will the app\u2019s user retention<\/a>.<\/p>\n The dating app opted for simplicity with its preloader. It created a clean, minimalist design with the Hinge logo subtly incorporated into a smoothly rotating wheel. This straightforward approach helps confirm that the app is working while also reinforcing brand recognition during the loading process.<\/p>\n The subtle animation creates a sense of anticipation, hinting at the exciting possibilities that await users once the app is fully loaded.<\/p>\n Slack’s custom preloader cleverly integrates Slack\u2019s brand colors as well as the logo of the organization using it.<\/p>\n The platform uses tongue-in-cheek status updates, like the one in the image below, to entertain users during the wait.<\/p>\n Heap’s preloader leverages a pun on the classic Flintstones line, “Yabba Dabba Doo,” to playfully highlight their focus on data\u2014”Yabba Data Doo!” This tactic entertains users and also serves to remind them of the product value<\/a>.<\/p>\n In addition to the humorous pun, the preloader includes a loading message that keeps users informed about the progress, manages expectations, and reduces any potential frustration<\/a> during the wait.<\/p>\n There\u2019s nothing fancy about WhatsApp\u2019s web app preloader, and yet it ticks a couple of boxes:<\/p>\n Figma\u2019s preloader has a dynamic progress bar<\/a> that changes color as loading advances\u2014a smart way to help users estimate the remaining wait time.<\/p>\n The preloader is used in conjunction with the skeleton screen, which gradually reveals the page structure as elements become available. This combination helps users visualize the upcoming content and reduces the perception of waiting.<\/p>\n Who said that a preloader needs to be a standalone animation that goes away once the product page or website has loaded?<\/p>\n Kokopako\u2019s website loading animation preloader is a great example of counter-trend ingenuity.<\/p>\n What looks like a preloader (and it serves the purpose of one) is actually part of the website:<\/p>\n Paypal’s preloader combines the classic spinner wheel with a padlock icon, visually communicating their commitment to security during transactions. The accompanying “Processing…” message helps keep users informed and engaged.<\/p>\n The blurred background serves as a skeleton page, letting the user know what\u2019s being loaded while they wait.<\/p>\n The preloader on the Stained Glass site is a captivating masterpiece that blends functionality and artistry.<\/p>\n As it loads, site visitors are treated to an interactive stained glass window that gradually fills with vibrant colors, visually representing the loading progress. But this preloader goes beyond mere aesthetics; it actively engages users by inviting them to participate in the coloring process, transforming the wait into a delightful and creative user experience<\/a>.<\/p>\n Ben Mettler’s vertical progress bar is a visually striking example of how preloaders can remind users of a product’s core value<\/a>. The bar’s upward movement, coupled with the cloud imagery, symbolizes the uploading process commonly associated with cloud storage apps.<\/p>\n The vertical orientation also allows for efficient use of screen space, especially on mobile devices where horizontal space is limited.<\/p>\n This recycle spinner preloader by SVGator is an engaging and symbolic design that perfectly embodies the concept of sustainability. As the page loads, three rotating arrows, forming the iconic recycling symbol, create a dynamic and mesmerizing animation.<\/p>\n The design is particularly suited for eco-friendly or sustainability-focused applications.<\/p>\n MemeChat is an app for creating viral memes, and the platform\u2019s preloader captures its lighthearted and humorous spirit.<\/p>\n A playful animation featuring popular memes or quirky characters keeps users entertained while they wait for the app to load:<\/p>\n Creative Cruise is one of the biggest events in Amsterdam’s creative industry. Its website loader uses whimsical and imaginative animations to give visitors a taste of the event’s creative atmosphere.<\/p>\n In the example below, a 3D character playfully floats amidst a calming blue backdrop accompanied by a percentage indicator.<\/p>\n This site loader takes acknowledging the user’s wait to a new level.<\/p>\n It captures the universal experience of impatient waiting through a simple yet relatable animation of finger-tapping. The animation creates a sense of shared experience that encourages users to wait a little longer.<\/p>\n A preloader is more than just a waiting screen; it’s an opportunity to engage users, reinforce your brand, and enhance their overall experience.<\/p>\n Ready to go beyond the preloader and create a truly exceptional user experience? Userpilot<\/a> makes it easy to build interactive in-app guidance like tooltips and walkthroughs, ensuring your users get the most out of your product.<\/p>\n\n
![\"Jira-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_753ece22102c79c04aab26f721ce8bd6_800.png)
<\/picture>![\"Slack-loading-animation-and-skeleton-screen\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_6195d795efb72f2df54b1f5481a86497_800.png)
<\/picture>What are the benefits of using a preloader?<\/strong><\/h2>\n
A preloader gives your product a more professional look<\/strong><\/h3>\n
![\"UI-path-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_15ee07be7a94234621cbd392a7f52dbb_800.png)
<\/picture>A preloader reinforces branding<\/strong><\/h3>\n
![\"WeTransfer-preloader-example\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_bdc85f0942b5158b59ac853dbdee256e_800.png)
<\/picture>A preloader can reduce the bounce rate<\/strong><\/h3>\n
![\"playfull-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/play-fill-loader_48672a7965bf9cbfc4ebd6a3e845330a.gif)
<\/picture>5 Best practices for creating good preloaders<\/strong><\/h2>\n
1. Go beyond the basics and design an appealing custom animation<\/strong><\/h3>\n
2. Incorporate progress indicators into your preloader<\/strong><\/h3>\n
3. Clearly communicate the reasons for the waiting via microcopy<\/strong><\/h3>\n
![\"preloader-microcopy\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_10b8d3cad9731069c461128f4c33d5f1_800.png)
<\/picture>4. Use the preloader to educate your audience about the product<\/strong><\/h3>\n
![\"mural-loading-screen\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_b90abaa39a5bac4a997c711a1d1551b8_800.png)
<\/picture>5. Use your preloader to inspire and motivate users<\/strong><\/h3>\n
![\"product-board-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_4195da20d562b2ee92ff03b6025bb01b_800.png)
<\/picture>14 Great preloader examples to inspire you<\/strong><\/h2>\n
Duolingo loading animation<\/strong><\/h3>\n
![\"duolingo-loading-page\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_f108cfacf80b7467a6390cec323e04b5_800.png)
<\/picture>![\"Duolingo-loading-screen\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_baeeea30ce596e62ecd3588335eada87_800.png)
<\/picture>![\"duolingo-interesting-stat\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_26246294996f2bef5ab42be8fa4f847f_800.png)
<\/picture>![\"duolingo-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_1bbc26db42afa1ba802cd481d6d476a3_800.png)
<\/picture>Hinge<\/strong><\/h3>\n
Slack<\/strong><\/h3>\n
![\"Slack-loading-page\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_5be6ce3a5bff4ac13f7676305b0060e7_800.png)
<\/picture>Heap<\/strong><\/h3>\n
![\"Heap-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ee8b6ccbb1c0fe23e898a241e9fea326_800.png)
<\/picture>WhatsApp<\/strong><\/h3>\n
\n
Figma<\/strong><\/h3>\n
![\"Figma-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/figma-loader_2c827dbff1136ca1a73c5a7555312a2c.gif)
<\/picture>Kokopako<\/strong><\/h3>\n
![\"kokopako-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/20220103-180753_16ac445965e72d6a5a5f8bb8c287b7de.gif)
<\/picture>Paypal<\/strong><\/h3>\n
![\"Paypal-processing-page\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_c8aaea730c1d8d13919560d48edbfa1d_800.png)
<\/picture>Stained Glass<\/strong><\/h3>\n
![\"Staiinedglass-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/stainedglass_98b8edbe82ae608b3a42ca47352df6aa.gif)
<\/picture>Vertical progress bar by Ben Mettler<\/strong><\/h3>\n
![\"vertical-progress-bar\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/vertical-progress-bar_01bfaed3493b36f673368e35fd1baf6b.gif)
<\/picture>Recycle Spinner by SVGator<\/strong><\/h3>\n
![\"recycle-spinner-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/recycle-spinner_408c76b331662020c76c79605978120b.gif)
<\/picture>MemeChat messenger<\/strong><\/h3>\n
![\"memechat-loading-animation\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/memechat-loading-animation_55ad9d6af28b6383deb493f8332bda3c.gif)
<\/picture>\u0421reative \u0421ruise<\/strong><\/h3>\n
![\"creative-cruise-website-preloader\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_cf36fee0e245718d4437cb16bd5f0266_800.png)
<\/picture>Waiting and finger-tapping<\/strong><\/h3>\n
![\"finger-tapping-loading-animation\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/finger-tapping-loading-animation_fa9de56260b0f421046a88b259073371.gif)
<\/picture>Conclusion<\/strong><\/h2>\n