{"id":10921,"date":"2024-10-10T00:29:05","date_gmt":"2024-10-10T00:29:05","guid":{"rendered":"https:\/\/userpilot.com\/blog\/tooltip-examples-saas\/"},"modified":"2026-07-14T10:50:34","modified_gmt":"2026-07-14T10:50:34","slug":"tooltip-examples-saas","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/tooltip-examples-saas\/","title":{"rendered":"12 Tooltip Examples That Enhanced User Experiences"},"content":{"rendered":"<p>Looking at tooltip examples from other SaaS businesses is a great way to save yourself the time and hassle of trying to do it all from scratch.<\/p>\n<p>Of course, we\u2019re not advocating that you copy them outright, but every creative person throughout history has taken inspiration from their peers. So why should <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-examples\/\">your onboarding UX<\/a> be any different?<\/p>\n<p>Let\u2019s explore some of the most striking tooltip examples we could find.<\/p>\n<h2 id=\"6e68p\"><strong>What is a tooltip?<\/strong><\/h2>\n<p>A tooltip is an unobtrusive box-shaped <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI pattern<\/a> with a short text section designed to explain how a specific element of your product works or to prompt users to take action, for example, engage with a new feature.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tooltips <\/a>are triggered by user actions (for example, when a user hovers over a UI element), or automatically, when the user visits a page.<\/p>\n<h2 id=\"2um3d\"><strong>Hotspots vs native tooltips<\/strong><\/h2>\n<p>Native tooltips and hotspots are both popular UI patterns, often used together.<\/p>\n<p>Hotspots are interactive elements that reveal additional content or trigger an action when the user clicks on them. Their job is to draw attention to a user interface element or feature without disrupting <a href=\"https:\/\/userpilot.com\/blog\/first-time-user-experience-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">users&#8217; experience<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotspot-in-userpilot-1_d4ab9958998199c1635cdd39ce812e1c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotspot-in-userpilot-1_d4ab9958998199c1635cdd39ce812e1c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotspot-in-userpilot-1_d4ab9958998199c1635cdd39ce812e1c_800.png\" alt=\"Hotspot example\" \/><\/picture><figcaption>Hotspot example.<\/figcaption><\/figure>\n<p>Native tooltips are short <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> that appear on the screen when the user hovers over them with a mouse pointer or clicks on a hotspot.<\/p>\n<p>You can use it to <a href=\"https:\/\/userpilot.com\/blog\/customer-education-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">educate a user<\/a> about a particular feature. This is pretty handy if the feature use isn&#8217;t immediately obvious from its name.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tooltip-example-1_7311dce50863321e5b3da8a9fbbf6026_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tooltip-example-1_7311dce50863321e5b3da8a9fbbf6026_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tooltip-example-1_7311dce50863321e5b3da8a9fbbf6026_800.png\" alt=\"Native tooltip examples\" \/><\/picture><figcaption>Native tooltip example.<\/figcaption><\/figure>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(58.93617021276596% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Experience Userpilot for User Onboarding\" src=\"https:\/\/sw11.userpilot.com\/DTTewl3dbjXoCMMg8gGY?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h2 id=\"2vc4f\"><strong>What are tooltips used for?<\/strong><\/h2>\n<p>Tooltips are versatile UI patterns. Here are 3 main ways to use them!<\/p>\n<h3 id=\"8ssnp\"><strong>Tooltips for onboarding walkthroughs<\/strong><\/h3>\n<p>One of the main tooltip applications is <a href=\"https:\/\/userpilot.com\/solutions\/user-onboarding-software\" target=\"_blank\" rel=\"noopener\">user onboarding<\/a>: you can use them to <a href=\"https:\/\/userpilot.com\/blog\/product-activation-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">activate users<\/a> and help them adopt features.<\/p>\n<p>Depending on the complexity of the feature, individual tooltips may not be enough to explain it.<\/p>\n<p>If that&#8217;s the case, bundle multiple tooltips into a longer in-app experience flow, like an <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a>. That&#8217;s how you can teach the user how to use a particular feature or complete a task.<\/p>\n<p>One of our customers, <a href=\"https:\/\/userpilot.com\/blog\/kommunicate-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kommunicate<\/a>, designed a walkthrough that boosted the number of users who completed the chat widget customization (one of their key features) by 86%. This also increased the <a href=\"https:\/\/userpilot.com\/blog\/feature-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature usage <\/a>by 3%.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled_47455187223228e6b9a8431fcad2b1ce.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled_47455187223228e6b9a8431fcad2b1ce.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled_47455187223228e6b9a8431fcad2b1ce.gif\" alt=\"Kommunicate\u2019s interactive walkthrough\" \/><\/picture><figcaption>Kommunicate\u2019s interactive walkthrough.<\/figcaption><\/figure>\n<h3 id=\"ce2up\"><strong>Tooltips for feature discovery<\/strong><\/h3>\n<p>Another application of tooltips is for <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature discovery<\/a> later in the user journey.<\/p>\n<p>You may need them in 2 situations:<\/p>\n<p>One is helping users adopt existing features they haven&#8217;t discovered yet but that are very relevant to their use case and can dramatically improve their perceived <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>.<\/p>\n<p>Here&#8217;s an example of such a <a href=\"https:\/\/userpilot.com\/blog\/website-tooltip\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltip <\/a>in Surfer with information about a key shortcut appearing on the screen as I write this paragraph.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tooltip-in-surfer_88068ca43484b3e8a70b10fa12cdfa48_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tooltip-in-surfer_88068ca43484b3e8a70b10fa12cdfa48_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tooltip-in-surfer_88068ca43484b3e8a70b10fa12cdfa48_800.png\" alt=\"Surfer tooltip aiding feature discovery.\" \/><\/picture><\/figure>\n<p>Surfer tooltip aiding feature discovery.<\/p>\n<p>The other is <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">announcing new features<\/a>. There&#8217;s no point in releasing new functionality, no matter how useful it is, if you can&#8217;t communicate its value to the user and<a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\"> increase its adoption<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/kommunicate-tooltip-examples_3e56ef548ecc4a963e3c52056d2b933a_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/kommunicate-tooltip-examples_3e56ef548ecc4a963e3c52056d2b933a_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/kommunicate-tooltip-examples_3e56ef548ecc4a963e3c52056d2b933a_800.webp\" alt=\"Kommunicate tooltip announcing a new feature \" \/><\/picture><figcaption>Kommunicate tooltip announcing a new feature.<\/figcaption><\/figure>\n<h3 id=\"33kfm\"><strong>Tooltips for account expansion<\/strong><\/h3>\n<p>Finally, you can use tooltips to draw user attention to <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">premium <\/a>features and prompt them to upgrade to higher plans.<\/p>\n<p>Here&#8217;s an example of how <a href=\"https:\/\/userpilot.com\/blog\/intercom-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom <\/a>does it.<\/p>\n<p>When the user clicks on a premium feature, an <a href=\"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsell <\/a>tooltip encouraging them to upgrade to Messenger Pro appears.<\/p>\n<p>Such tooltips work best when they target users at the right stage in the <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/intercom-upgrade-tooltip-examples_34488a4b7fac101dc19ba82515fcfc5c_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/intercom-upgrade-tooltip-examples_34488a4b7fac101dc19ba82515fcfc5c_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/intercom-upgrade-tooltip-examples_34488a4b7fac101dc19ba82515fcfc5c_800.webp\" alt=\"Intercom\u2019s upsell tooltip \" \/><\/picture><figcaption>Intercom\u2019s upsell tooltip.<\/figcaption><\/figure>\n<h2 id=\"d12ji\"><strong>Top 12 tooltip examples to inspire you<\/strong><\/h2>\n<p>Now that you know what tooltips are and what they can be used for, here are some examples of how you could use them.<\/p>\n<h3 id=\"3od3a\">1. Impala<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/impala-digital-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Impala<\/a>, the open-source software platform for the non-profit sector, uses tooltips for user onboarding.<\/p>\n<p>The company created an<a href=\"https:\/\/userpilot.com\/blog\/interactive-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\"> interactive onboarding<\/a> experience, which helped them increase the <a href=\"https:\/\/userpilot.com\/blog\/product-activation-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation rate <\/a>by 100%.<\/p>\n<p>The walkthroughs start with an overview modal followed by tooltips with more detailed contextual information as <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">users interact<\/a> with the interface.<\/p>\n<p>The tooltips highlight key elements like the prospect match score and explain how to use them.<\/p>\n<p>And most importantly, they prompt users to take action.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/impala-tooltip-examples_ef77799132cdcb69af93a73b8361bdda_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/impala-tooltip-examples_ef77799132cdcb69af93a73b8361bdda_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/impala-tooltip-examples_ef77799132cdcb69af93a73b8361bdda_800.png\" alt=\"Tooltip examples: Impala\" \/><\/picture><figcaption>Tooltip examples: Impala.<\/figcaption><\/figure>\n<h3 id=\"bgia5\">2. Talana<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/talana-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Talana<\/a> is a complex HR platform that uses interactive walkthroughs and tooltips to streamline its onboarding process and improve user engagement.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interactive walkthroughs <\/a>offer users clear, step-by-step instructions on how to navigate the platform.<\/p>\n<p>Meanwhile, tooltips provide real-time <a href=\"https:\/\/userpilot.com\/blog\/contextual-help\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual assistance<\/a>, helping users understand specific elements and features of the interface.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/talana-tooltip-examples_092410a6198b4318f0033a08188e10bc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/talana-tooltip-examples_092410a6198b4318f0033a08188e10bc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/talana-tooltip-examples_092410a6198b4318f0033a08188e10bc_800.png\" alt=\"Tooltip examples: Talana\" \/><\/picture><figcaption>Tooltip examples: Talana.<\/figcaption><\/figure>\n<h3 id=\"31ptp\">3. Attention Insight<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/attention-insight-userpilot-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Attention Insight<\/a> is another company to boost trial user activation by implementing interactive walkthroughs and tooltips.<\/p>\n<p>These guided tooltips help users through key actions like creating heatmap analyses and tagging \u201cAreas of Interest.\u201d<\/p>\n<p>The result?<\/p>\n<p>User activation increased by 47%, with 69% of users creating heatmap analyses and <a href=\"https:\/\/userpilot.com\/blog\/increase-app-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement <\/a>with the &#8220;Areas of Interest&#8221; feature growing by 83%.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-tooltip-examples_278121dcdd3d6ce509ae815f95e4799e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-tooltip-examples_278121dcdd3d6ce509ae815f95e4799e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-tooltip-examples_278121dcdd3d6ce509ae815f95e4799e_800.png\" alt=\"Tooltip examples: Attention Insight\" \/><\/picture><figcaption>Tooltip examples: Attention Insight.<\/figcaption><\/figure>\n<h3 id=\"cun1v\">4. Brevo<\/h3>\n<p>Brevo (formerly Sendinblue) enhances user onboarding through a combination of <a href=\"https:\/\/userpilot.com\/blog\/best-product-walkthrough-tools-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a> and tooltips.<\/p>\n<p>By using tooltips, Brevo highlights important sections of the <a href=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a>\u2014like contact management\u2014and simplifies complex actions for users, so that they can better understand and engage with the product.<\/p>\n<p>The best part?<\/p>\n<p>Users have the option to temporarily dismiss the <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages <\/a>and come back to them at a more suitable time.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/brevo-tooltip-examples_632b2109ae05300f199bd60e1c8841cd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/brevo-tooltip-examples_632b2109ae05300f199bd60e1c8841cd_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/brevo-tooltip-examples_632b2109ae05300f199bd60e1c8841cd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/brevo-tooltip-examples_632b2109ae05300f199bd60e1c8841cd_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/brevo-tooltip-examples_632b2109ae05300f199bd60e1c8841cd_800.png\" alt=\"Tooltip examples: Brevo\" \/><\/picture><figcaption>Tooltip examples: Brevo.<\/figcaption><\/figure>\n<h3 id=\"6jn9q\"><strong>5. Asana<\/strong><\/h3>\n<p>This tooltip is used by Asana to highlight the dark mode feature to their users.<\/p>\n<p>Dark mode is far from being a core part of Asana. It\u2019s more of a <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">secondary feature<\/a>.<\/p>\n<p>Note how the colored tooltip stands out nicely against the plain background so that it gets your attention.<\/p>\n<p>Note also that it\u2019s easy to dismiss the tooltip once you\u2019ve seen it. Just click on the CTA button. That way, you\u2019re not left with an annoying tooltip that you can\u2019t get rid of!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/asana-tooltip-examples_34dc38517961f11a7601c206443367d6_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/asana-tooltip-examples_34dc38517961f11a7601c206443367d6_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/asana-tooltip-examples_34dc38517961f11a7601c206443367d6_800.webp\" alt=\"Tooltip examples: Asana\" \/><\/picture><figcaption>Tooltip examples: Asana.<\/figcaption><\/figure>\n<h3 id=\"aasf8\"><strong>6. Slack<\/strong><\/h3>\n<p>This tooltip appears next to the \u201csend message\u201d feature in <a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack <\/a>to tell users that they can schedule their messages to be sent later if they wish.<\/p>\n<p>The \u201csend message\u201d feature is a primary component of Slack and one that\u2019s very <a href=\"https:\/\/userpilot.com\/blog\/intuitive-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">intuitive <\/a>to use, but the \u201cschedule for later\u201d part of it is largely unknown.<\/p>\n<p>As such, the timing and positioning of this tooltip are nothing short of genius. The tooltip appears at night, just when the user might be thinking that they don\u2019t want to bother their colleagues after they\u2019ve signed out, right next to the UI for sending <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">messages<\/a>.<\/p>\n<p>Both the header and the body copy are extremely easy to scan and understand in a matter of seconds.<\/p>\n<p>Slack gets full marks for relevancy and immediacy with this one.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/slack-tooltip-examples_34d594ef8d9d40e346412c8edbba0a1d_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/slack-tooltip-examples_34d594ef8d9d40e346412c8edbba0a1d_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/slack-tooltip-examples_34d594ef8d9d40e346412c8edbba0a1d_800.webp\" alt=\"Tooltip examples: Slack\" \/><\/picture><figcaption>Tooltip examples: Slack.<\/figcaption><\/figure>\n<h3 id=\"65lcu\"><strong>7. Airbnb<\/strong><\/h3>\n<p>It goes without saying that the average Airbnb user probably knows how to use a search bar, so <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating a tooltip<\/a> to explain a basic search function would have been overkill.<\/p>\n<p>However, Airbnb made this particular tooltip to highlight the <em>expanded functionality<\/em> of their search bar.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airbnb-tooltip-examples_4984a47e17cef453c846ae6ea5a14045_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airbnb-tooltip-examples_4984a47e17cef453c846ae6ea5a14045_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airbnb-tooltip-examples_4984a47e17cef453c846ae6ea5a14045_800.webp\" alt=\"Tooltip examples: AirBnB\" \/><\/picture><figcaption>Tooltip examples: Airbnb.<\/figcaption><\/figure>\n<p>This seems like a smart move when search terms like \u201cCorona\u201d might be an important part of travel-related conversations.<\/p>\n<p>And for users who didn\u2019t know that this functionality was available, this tooltip serves as a valuable <a href=\"https:\/\/userpilot.com\/blog\/customer-education-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">source of customer education<\/a>.<\/p>\n<p>See how extremely simple the tooltip content is? You can scan in a matter of seconds, and the black tooltip pops nicely against the white background.<\/p>\n<h3 id=\"dumut\"><strong>8. HubSpot<\/strong><\/h3>\n<p>Let&#8217;s face it: <a href=\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot CRM<\/a> is a complex product, and errors made early in the user journey can be difficult\u2014and costly\u2014to rectify.<\/p>\n<p>To save their customers from that, HubSpot uses two tactics.<\/p>\n<p>Users get access to a <a href=\"https:\/\/userpilot.com\/blog\/demo-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> account where they can learn how to perform the key actions, like importing their contacts.<\/p>\n<p>And a series of tooltips <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide <\/a>users through them.<\/p>\n<p>To reassure users and encourage them to <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">experiment <\/a>with peace of mind, HubSpot reminds them that it&#8217;s just a demo.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/miro-tooltip-examples_87797bba3b26580bf21058768fae268b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro-tooltip-examples_87797bba3b26580bf21058768fae268b_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/miro-tooltip-examples_87797bba3b26580bf21058768fae268b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro-tooltip-examples_87797bba3b26580bf21058768fae268b_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/miro-tooltip-examples_87797bba3b26580bf21058768fae268b_800.png\" alt=\"Tooltip examples: HUbspot\" \/><\/picture><figcaption>Tooltip examples: HubSpot.<\/figcaption><\/figure>\n<h3 id=\"7hpio\"><strong>9. Miro<\/strong><\/h3>\n<p>This is a nice example of a tooltip being used to <a href=\"https:\/\/userpilot.com\/product\/product-growth-insights\" target=\"_blank\" rel=\"noopener noreferrer\">drive product growth<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hubspot-tooltip-examples_92da966ea6a9b1be39865155c629dfe3_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hubspot-tooltip-examples_92da966ea6a9b1be39865155c629dfe3_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hubspot-tooltip-examples_92da966ea6a9b1be39865155c629dfe3_800.webp\" alt=\"Tooltip examples: Miro\" \/><\/picture><figcaption>Tooltip examples: Miro.<\/figcaption><\/figure>\n<p>As a collaborative brainstorming tool, Miro becomes more valuable to <a href=\"https:\/\/userpilot.com\/blog\/growth-teams\/\" target=\"_blank\" rel=\"noopener noreferrer\">teams <\/a>if multiple team members join the platform, so it\u2019s very much in Miro\u2019s interest to encourage customers to invite their colleagues.<\/p>\n<p>In this particular example, it\u2019s not the tooltip itself that stands out against the background, but rather the blue <a href=\"https:\/\/userpilot.com\/blog\/tooltip-ui-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltip <\/a>button. The color contrast means that it\u2019s just asking to be clicked on.<\/p>\n<p>That being said, if the customer <em>doesn\u2019t<\/em> want to invite their colleagues for whatever reason, the tooltip still gives them a way out \u2014 in this case, through an X icon to the top-right.<\/p>\n<h3 id=\"au7e5\"><strong>10. Grammarly<\/strong><\/h3>\n<p>Grammarly is an intuitive writing assistant that users can start using in minutes.<\/p>\n<p>However, Grammarly&#8217;s web app offers more than just the main features. For example, users can customize their writing style.<\/p>\n<p>The company uses tooltips to help them discover these more advanced features and maximize the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>.<\/p>\n<p>Their design is simple and consistent with Grammarly&#8217;s branding. It even features the company&#8217;s logo, which breaks up the predominantly black pattern.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/grammarly-tooltip-examples_96e808485ec57d1ca5f759b7195840d9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/grammarly-tooltip-examples_96e808485ec57d1ca5f759b7195840d9_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/grammarly-tooltip-examples_96e808485ec57d1ca5f759b7195840d9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/grammarly-tooltip-examples_96e808485ec57d1ca5f759b7195840d9_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/grammarly-tooltip-examples_96e808485ec57d1ca5f759b7195840d9_800.png\" alt=\"Tooltip examples: Grammarly\" \/><\/picture><figcaption>Tooltip examples: Grammarly.<\/figcaption><\/figure>\n<h3 id=\"14n7n\"><strong>11. Ahrefs<\/strong><\/h3>\n<p>One of the reasons that Ahrefs has become so dominant in the world of SEO is that its technology provides value to both beginner and advanced marketers alike.<\/p>\n<p>Even a beginner SEO can navigate to Ahrefs\u2019 dashboard and read off metrics like Domain Rating.<\/p>\n<p>For slightly more <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">advanced users<\/a>, Ahrefs provides tooltips like this one to educate them about the technical potential of their platform.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-tooltip-examples_789f663c8ea74bf1fc3347a2edb83d72_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-tooltip-examples_789f663c8ea74bf1fc3347a2edb83d72_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ahrefs-tooltip-examples_789f663c8ea74bf1fc3347a2edb83d72_800.webp\" alt=\"Tooltip examples: Ahrefs\" \/><\/picture><figcaption>Tooltip examples: Ahrefs.<\/figcaption><\/figure>\n<p>Armed with the knowledge they\u2019ve learned from this tooltip, an SEO lead could now collect different data from http and https sites, respectively.<\/p>\n<p>The tooltip\u2019s orange CTA button matches Ahrefs\u2019 branding perfectly, and the color contrast of the white tooltip against the black header makes it easy to read.<\/p>\n<h3 id=\"6ergs\"><strong>12. Rocketbots<\/strong><\/h3>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/rocketbots-tooltip-examples_fd10280a7a90fcdb0955ff6b362e984e_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/rocketbots-tooltip-examples_fd10280a7a90fcdb0955ff6b362e984e_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/rocketbots-tooltip-examples_fd10280a7a90fcdb0955ff6b362e984e_800.webp\" alt=\"Tooltip examples: Rocketbots\" \/><\/picture><figcaption>Tooltip examples: Rocketbots.<\/figcaption><\/figure>\n<p>This is an example of a tooltip being used to lead customers towards <a href=\"https:\/\/userpilot.com\/blog\/activation-engagement-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a>.<\/p>\n<p>Here&#8217;s how it works:<\/p>\n<p>Rocketbots\u2019 value proposition is to put all of your inboxes and messaging tools on one platform, as a way of saving you time. It calls these inboxes \u201cchannels.\u201d<\/p>\n<p>So to become an active user of Rocketbots, you need to connect to at least one channel. Without that, the platform doesn\u2019t really offer you any value.<\/p>\n<p>As a way of reducing <a href=\"https:\/\/userpilot.com\/blog\/empty-state-time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">time to value<\/a> and getting its users to activate as efficiently as possible, Rocketbots has created this tooltip to encourage people to connect their first channel.<\/p>\n<p>Note that the copy on this tooltip is unusually wordy. Rocketbots might explain this by arguing that it\u2019s extremely important that users understand this feature, and the extra technical knowledge required to activate it justifies the additional <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a>.<picture><\/picture>\n<h2 id=\"edmfd\"><strong>Conclusion<\/strong><\/h2>\n<p>After reading this article, you should have a better idea of what your brand&#8217;s tooltips should look like and what you can use them for.<\/p>\n<p>Just promise me one thing: don\u2019t code them yourself!<\/p>\n<p>You\u2019ll save time and money by using onboarding software like Userpilot to build them without coding.<\/p>\n<p>Want to try it out for yourself and see? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book your demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you go to the trouble of building your own tooltips, it&#8217;s worth looking at tooltip examples from other businesses to get ideas.<\/p>\n","protected":false},"author":56,"featured_media":246810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[562,5688,6955,909,50],"class_list":["post-10921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-onboarding-category","tag-how-to-create-tooltips","tag-onboarding-tooltips","tag-tooltip-examples","tag-tooltips","tag-user-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 Tooltip Examples That Enhanced User Experiences<\/title>\n<meta name=\"description\" content=\"Learn about different kinds of tooltips and discover 12 examples to inspire your onboarding flows. 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