{"id":110384,"date":"2025-05-16T06:03:29","date_gmt":"2025-05-16T06:03:29","guid":{"rendered":"https:\/\/userpilot.com\/blog\/event-tracking-tool\/"},"modified":"2026-03-19T14:31:23","modified_gmt":"2026-03-19T14:31:23","slug":"event-tracking-tool","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/event-tracking-tool\/","title":{"rendered":"13 Best Event Tracking Tools for SaaS Companies in 2026"},"content":{"rendered":"<p>Choosing the best event-tracking tool for your business is not easy. Many options are available, and the information online is not always complete or objective.<\/p>\n<p>To make the choice a bit easier for you, we\u2019ll review the key features of the <a href=\"https:\/\/userpilot.com\/product\/product-growth-insights\">top event tracking tools<\/a> available to SaaS teams in 2026. These include:<\/p>\n<p>\u2705 <strong><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a><\/strong> \u2013 Starts at $299\/month (billed annually) for up to 2,000 Monthly Active Users (MAUs).<\/p>\n<p>\u2705 <strong>Amplitude<\/strong> \u2013 Starts at $49\/month on the Plus plan. Free tier available for up to 50K Monthly Tracked Users (MTUs).<\/p>\n<p>\u2705 <strong>Mixpanel<\/strong> \u2013 Starts at $20\/month on the Growth plan. Free tier includes up to 1M events\/month.<\/p>\n<p>\u2705 <strong>Heap<\/strong> \u2013 Free tier for up to 10K sessions\/month. Paid plans are custom-priced based on sessions.<\/p>\n<p>\u2705 <strong>Countly<\/strong> \u2013 Free self-hosted Community Edition. Paid Flex plan is custom-priced based on MAUs.<\/p>\n<p>\u2705 <strong>Hightouch<\/strong> \u2013 Starts at $350\/month. Free tier available. Pricing based on the number of destinations, not event volume.<\/p>\n<p>\u2705 <strong>PostHog<\/strong> \u2013 Free for up to 1M events\/month. After that: $0.00005\/event (anonymous) or $0.000248\/event (identified).<\/p>\n<p>\u2705 <strong>Google Analytics<\/strong> \u2013 Standard version is free. Google Analytics 360 is custom-priced for enterprises.<\/p>\n<p>\u2705 <strong>Adobe Analytics<\/strong> \u2013 Pricing is custom. Tailored for large enterprises with advanced cross-channel needs.<\/p>\n<p>\u2705 <strong>FullStory<\/strong> \u2013 Pricing is custom-based on session volume and features.<\/p>\n<p>\u2705 <strong>Hotjar<\/strong> \u2013 Starts at $32\/month. Free tier available with limited features.<\/p>\n<p>\u2705 <strong>Matomo<\/strong> \u2013 Starts at \u00a329\/month for cloud hosting. Free on-premise version available.<\/p>\n<p>\u2705 <strong>Plerdy<\/strong> \u2013 Starts at $32\/month. Includes heatmaps, session recordings, and conversion tracking.<\/p>\n<h2 id=\"77fla\">Best analytics tools for event tracking in SaaS web or mobile applications<\/h2>\n<p>Not every team needs the same level of event tracking or the same tool. Some teams just want to understand what users are doing. Others want to take action based on those insights. And then there are the teams that want it all: tracking, analysis, and in-app engagement in one place.<\/p>\n<p>In the list below, we\u2019ve shortlisted event tracking tools that suit different use cases.<\/p>\n<h3 id=\"fkrtj\">1. Userpilot<\/h3>\n<p>\u2b50\ufe0f <strong>If you want to track and act on user behavior from one platform, go for Userpilot<\/strong>. You can trigger in-app messages based on data collected from user behavior, like which features they\u2019ve tried or how often they log in.<\/p>\n<p>We built Userpilot to give product and growth teams full control over event tracking, without relying on engineers for every little thing. Here\u2019s a breakdown of how we handle it:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/userpilot-autocapture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Autocapture<\/a> for web applications<\/strong>: Userpilot automatically tracks user interactions on your web app, like feature engagement, page views, form submissions, etc. This means collecting useful behavioral data from day one without a complex event taxonomy setup. It\u2019s great for getting baseline visibility fast.<\/li>\n<li><strong>Visual event tagging with a no-code labeler<\/strong>: You can use the visual tagger to click on elements directly in your app and name your events. Once they are defined, you can start using them right away to create reports and <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics dashboards<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-event-tracking_1f44aca5b6fe309cfca1999ba61cdb53_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-event-tracking_1f44aca5b6fe309cfca1999ba61cdb53_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-event-tracking_1f44aca5b6fe309cfca1999ba61cdb53_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-event-tracking_1f44aca5b6fe309cfca1999ba61cdb53_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-event-tracking_1f44aca5b6fe309cfca1999ba61cdb53_800.png\" alt=\"userpilot as an event tracking tool\" \/><\/picture><\/figure>\n<ul>\n<li><strong>Custom events via API<\/strong>: Of course, not everything can be auto-tagged; this is the same for other pure product analytics solutions as well. For backend events or anything complex (e.g., \u201cCompleted Payment\u201d or \u201cImported CSV\u201d), you can send custom events using our JavaScript API or backend SDK.<\/li>\n<li><strong>Event grouping to map user workflows<\/strong>: You can group related events into workflows, like an \u201cOnboarding Completed\u201d flow that combines multiple actions across screens. This gives your analytics more context and makes it easier to track meaningful milestones in the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/group-events-in-userpilot_694c078e2d411372464f1eadd9dcd7eb_800.png 1x, https:\/\/images.storychief.com\/account_6827\/group-events-in-userpilot_694c078e2d411372464f1eadd9dcd7eb_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/group-events-in-userpilot_694c078e2d411372464f1eadd9dcd7eb_800.png 1x, https:\/\/images.storychief.com\/account_6827\/group-events-in-userpilot_694c078e2d411372464f1eadd9dcd7eb_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/group-events-in-userpilot_694c078e2d411372464f1eadd9dcd7eb_800.png\" alt=\"grouping events in Userpilot\" \/><\/picture><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/session-replay-product-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Session replays<\/a><\/strong>: Not technically \u201cevent tracking,\u201d but you can watch session recordings, in addition to your event data. It\u2019s especially useful when numbers alone don\u2019t tell the full story and you want to understand why a user dropped off.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/collab-session-rec-userpilot_650db872f3bb8ff566c1c35b7d4e474d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/collab-session-rec-userpilot_650db872f3bb8ff566c1c35b7d4e474d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/collab-session-rec-userpilot_650db872f3bb8ff566c1c35b7d4e474d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/collab-session-rec-userpilot_650db872f3bb8ff566c1c35b7d4e474d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/collab-session-rec-userpilot_650db872f3bb8ff566c1c35b7d4e474d_800.png\" alt=\"userpilot session replay\" \/><\/picture><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dashboards and analytics reports<\/a><\/strong>: You can build dashboards to monitor KPIs, create funnel reports for identifying friction points, segment by user attributes or behaviors, etc. It\u2019s not trying to replace a full-blown product analytics tool like Amplitude or Mixpanel, but for most SaaS teams, it\u2019s more than enough to get actionable insights fast.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/dashboard-events-userpilot_3cb6a0d9bf6374072aad746448941769_800.png 1x, https:\/\/images.storychief.com\/account_6827\/dashboard-events-userpilot_3cb6a0d9bf6374072aad746448941769_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/dashboard-events-userpilot_3cb6a0d9bf6374072aad746448941769_800.png 1x, https:\/\/images.storychief.com\/account_6827\/dashboard-events-userpilot_3cb6a0d9bf6374072aad746448941769_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/dashboard-events-userpilot_3cb6a0d9bf6374072aad746448941769_800.png\" alt=\"userpilot event track tool\" \/><\/picture><figcaption>Track feature usage trend across platforms.<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/userpilot-mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile event and screen tracking (via SDKs)<\/a><\/strong>: If you\u2019ve got a mobile app, Userpilot supports event tracking and screen view monitoring on both iOS and Android. You\u2019ll install the mobile SDK, define your key events, and start collecting data that integrates seamlessly with the rest of your analytics and in-app experience features.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mobile-screen-analytics-userpilot-1_057c1c72d2bef8d7e3859507d35d758c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mobile-screen-analytics-userpilot-1_057c1c72d2bef8d7e3859507d35d758c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mobile-screen-analytics-userpilot-1_057c1c72d2bef8d7e3859507d35d758c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mobile-screen-analytics-userpilot-1_057c1c72d2bef8d7e3859507d35d758c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mobile-screen-analytics-userpilot-1_057c1c72d2bef8d7e3859507d35d758c_800.png\" alt=\"mobile analytics userpilot\" \/><\/picture><figcaption>You can turn these insights into action by triggering mobile experiences like surveys or push notifications &#8211; all within the same platform.<\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\">Integrations <\/a>with Mixpanel, Heap, Amplitude, Segment, and Google Analytics.<\/li>\n<\/ul>\n<h4 id=\"aeh58\">What users say about Userpilot<\/h4>\n<p>Take CYBERBIZ, a Taiwan-based e-commerce platform, as a real-world example of using Userpilot as an event tracking tool, not just to collect data, but to act on it.<\/p>\n<p>When CYBERBIZ set out to redesign its admin panel, they didn\u2019t rely on gut instinct. Instead, they used <strong>Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/blog\/event-based-analytics\/\">event-based analytics<\/a><\/strong> to guide every step of the process. First, they <strong>captured user behavior<\/strong> with page view tracking and session duration data to understand how users interacted with different parts of the platform.<\/p>\n<blockquote><p>\u201cWe used page view data to identify the most valuable features,\u201d<br \/>\n<strong>said Wei-Di Huang, Senior Product Manager at CYBERBIZ.<\/strong><br \/>\n\u201cFor some features, like the order manager, we want to reduce session duration. That helps us know if the redesign is making users more efficient.\u201d<\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-usage-cyberbiz-case-study-product-redesign_ff4cd563563cf4fec205b63bec7ef25e_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-usage-cyberbiz-case-study-product-redesign_ff4cd563563cf4fec205b63bec7ef25e_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-usage-cyberbiz-case-study-product-redesign_ff4cd563563cf4fec205b63bec7ef25e_800.webp\" \/><\/picture><\/figure>\n<p>They didn\u2019t stop at measurement. Once the redesign was live, CYBERBIZ <strong>triggered in-app surveys based on specific user interactions<\/strong> to validate whether the updates were working. Feedback was collected right at the moment of engagement, no follow-up emails, no manual tagging.<\/p>\n<blockquote><p>\u201cAfter the redesign, we fired this survey to our users to see if they were happy with the new design,\u201d <em>Wei-Di added.<\/em><br \/>\n\u201cWe asked how satisfied they were and what improvements they\u2019d like to see.\u201d<\/p><\/blockquote>\n<p>And that feedback loop was immediate: negative responses were added to the product backlog, and the team followed up with users directly.<\/p>\n<p>The impact? <strong>Improved <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a><\/strong>, <strong>reduced support tickets<\/strong>, and a clearer product roadmap\u2014all powered by event data captured and activated through Userpilot.<\/p>\n<p>If you\u2019re looking for an event tracking tool that doesn\u2019t just log behavior, but helps you act on it in real time, this is exactly what it looks like.<\/p>\n<figure class=\"embed strchf-type-embed regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div class=\"bookmark-container\" style=\"display: flex;\">\n<p>&nbsp;<\/p>\n<div class=\"bookmark-focusable\" style=\"user-select: none; transition: background 20ms ease-in 0s; cursor: pointer; width: 100%; display: flex; flex-wrap: wrap-reverse; align-items: stretch; text-align: left; overflow: hidden; border: 1px solid rgba(55, 53, 47, 0.16); border-radius: 3px; position: relative; color: inherit;\">\n<div style=\"flex: 4 1 180px; padding: 12px 14px 14px; overflow: hidden; text-align: left;\">\n<div class=\"bookmark-title\" style=\"font-size: 14px; line-height: 20px; color: #37352f; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; min-height: 24px; margin-bottom: 2px;\">How CYBERBIZ Revamped Their Admin Panel With Userpilot<\/div>\n<div class=\"bookmark-description\" style=\"font-size: 12px; line-height: 16px; color: rgba(55, 53, 47, 0.6); height: 32px; overflow: hidden;\">Learn how CYBERBIZ used <a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\">Userpilot analytics<\/a>, feedback, and engagement features to redesign their key functionality and improve its adoption.<\/div>\n<div class=\"bookmark-domain\" style=\"display: flex; margin-top: 6px;\">\n<div style=\"font-size: 12px; line-height: 16px; color: #37352f; white-space: nowrap; overflow: hidden; text-overflow: ellipsis;\">userpilot.com<\/div>\n<\/div>\n<\/div>\n<div class=\"bookmark-image\" style=\"flex: 1 1 180px; display: block; position: relative;\">\n<div style=\"position: absolute; top: 0; left: 0; right: 0; bottom: 0;\">\n<div style=\"width: 100%; height: 100%;\"><img decoding=\"async\" style=\"display: block; object-fit: cover; border-radius: 1px; background: white; width: 100%; height: 100%;\" role=\"presentation\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/how-cyberbiz-revamped-their-admin-panel-with-userpilot-1_56b9d502fbf1f1696f2ce3e4dd462a29_2000.png\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/figure>\n<h4 id=\"61gkb\">Userpilot pricing<\/h4>\n<p><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s transparent pricing<\/a> ranges from $299\/month on the entry-level end to an Enterprise tier for larger companies.<\/p>\n<p>Furthermore, Userpilot\u2019s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.<\/p>\n<ul>\n<li><strong>Starter<\/strong>: The entry-level Starter plan starts at $299\/month, billed annually. It includes features like segmentation, trends reporting, <a href=\"https:\/\/userpilot.com\/product\/product-engagement\/\">user engagement<\/a>, NPS user feedback, and customization.<\/li>\n<li><strong>Growth<\/strong>: The Growth plan uses custom pricing and includes features like <a href=\"https:\/\/userpilot.com\/blog\/resource-center-editor-userpilot\/\">resource centers<\/a>, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.<\/li>\n<li><strong>Enterprise<\/strong>: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth, plus custom roles\/permissions, access to <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\">premium integrations<\/a>, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2\/GDPR).<\/li>\n<\/ul>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Userpilot pricing<\/a> plans breakdown.<\/figcaption><\/figure>\n<h3 id=\"524l\">2. Amplitude<\/h3>\n<p>\u2b50\ufe0f <strong>If you want raw analytics power with granular event tracking, Amplitude is your go-to<\/strong>. Ideal for data-savvy teams that need deep insights to guide product decisions.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a> is a powerful standalone product analytics platform with second-to-none analytics functionality.<\/p>\n<p>It offers two main ways to track user behavior events:<\/p>\n<ul>\n<li><strong>Autocapture<\/strong>: This is the fastest way to get started. Once you add Amplitude\u2019s Browser SDK to your site, it automatically captures common user interactions, such as page views, user clicks, etc., with zero or minimal engineering effort. It&#8217;s available for all Amplitude plans.<\/li>\n<li><strong>Precision Tracking<\/strong>: This method lets you define and implement custom events tailored to your business needs (e.g., conversions events or in-app milestones). This is ideal for deeper analysis where specific context or metadata is needed.<\/li>\n<\/ul>\n<p>Here&#8217;s a summary of the types of events you can collect using <a href=\"https:\/\/userpilot.com\/blog\/amplitude-autocapture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude autocapture<\/a>:<\/p>\n<figure class=\"strchf-table\">\n<table>\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Events Tracked with Autocapture<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Web<\/td>\n<td>Page views<br \/>\nSessions<br \/>\nClicks on interactive elements (buttons, links, dropdowns)<br \/>\nForm interactions<br \/>\nFile downloads<br \/>\nMarketing attribution (UTM parameters, referrers)<br \/>\nElement changes (e.g., content updated after user action)<br \/>\nVisual labeling (custom events via point-and-click UI)<\/td>\n<\/tr>\n<tr>\n<td>Mobile (iOS\/Android)<\/td>\n<td>App installs and upgrades<br \/>\nSessions<br \/>\n|Screen views<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-tracking-in-amplitude_459db0cc03a8eb7ab33a448827d8dae8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-tracking-in-amplitude_459db0cc03a8eb7ab33a448827d8dae8_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-tracking-in-amplitude_459db0cc03a8eb7ab33a448827d8dae8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-tracking-in-amplitude_459db0cc03a8eb7ab33a448827d8dae8_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-tracking-in-amplitude_459db0cc03a8eb7ab33a448827d8dae8_800.png\" alt=\"amplitude event tracking tool\" \/><\/picture><\/figure>\n<p>Event Tracking Tool: Amplitude.<\/p>\n<h4 id=\"9c8ik\">Amplitude pricing<\/h4>\n<p>Amplitude offers a free Starter plan that includes product analytics and supports up to 50K monthly tracked users (MTUs) and 500K events per month.<\/p>\n<p>The Plus plan starts at $49\/month (billed annually), increases the MTU limit to 300K, and unlocks advanced features like behavioral cohorts.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing_29be017a7917ba6c6d646bbae1959bc3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing_29be017a7917ba6c6d646bbae1959bc3_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing_29be017a7917ba6c6d646bbae1959bc3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing_29be017a7917ba6c6d646bbae1959bc3_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing_29be017a7917ba6c6d646bbae1959bc3_800.png\" alt=\"amplitude pricing\" \/><\/picture><\/figure>\n<p>Event types are uncapped, but each plan has a monthly event volume limit. You\u2019ll get alerts, and possibly fees, if you go over. Amplitude also caps instrumentation at 2,000 event types.<\/p>\n<p>Recently, Amplitude has introduced engagement features, including basic Guides and Surveys, to act on the insights. However, as a new tool in the engagement field, they may not yet match the depth and flexibility of established tools.<\/p>\n<h3 id=\"ptav\">3. Mixpanel<\/h3>\n<p>\u2b50\ufe0f <strong>If you want good-enough analytics with a cleaner UI than Amplitude, Mixpanel sits right in the middle<\/strong>, especially for SaaS teams who want fast answers without too much setup.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a> is another dedicated analytics solution, just like Amplitude.<\/p>\n<p>There are two main ways to send events to Mixpanel:<\/p>\n<ul>\n<li><strong>Client-side tracking<\/strong>: Events are sent directly from the user\u2019s browser or mobile device using Mixpanel\u2019s SDKs (e.g., JavaScript, iOS, Android). This makes it easy to track actions in real-time, but it can be impacted by ad blockers.<\/li>\n<li><strong>Server-side tracking<\/strong>: Events are sent from your backend (e.g., Python, Node.js). This is more reliable and ideal for tracking sensitive or authenticated user data.<\/li>\n<\/ul>\n<p>Additionally, Mixpanel integrates with tools like Segment, Rudderstack, Google Tag Manager, and Snowflake, so you can route event data from your CDP or data warehouse if you\u2019re already collecting events elsewhere.<\/p>\n<p>In terms of tracking approaches, it also offers two options:<\/p>\n<ul>\n<li><strong>Autocapture (Web only)<\/strong>: With just a few lines of code, Mixpanel can automatically track events like Pageviews, Button clicks, Form submissions, etc.<\/li>\n<li><strong>Precision Tracking (Web + Mobile + Backend)<\/strong>: You define and instrument your events, such as Product Added to Cart, Feature Toggled, etc. So you have total control over how you measure user interest and behavior across the journey.<\/li>\n<\/ul>\n<p>\u2705 This works the same way for most tools supporting comprehensive event-tracking.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-in-mixpanel_ac74226ee0a1f077e13138928abb2f24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-in-mixpanel_ac74226ee0a1f077e13138928abb2f24_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-in-mixpanel_ac74226ee0a1f077e13138928abb2f24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-in-mixpanel_ac74226ee0a1f077e13138928abb2f24_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-in-mixpanel_ac74226ee0a1f077e13138928abb2f24_800.png\" alt=\"mixpanel event tracking tool\" \/><\/picture><figcaption>Event tracking in Mixpanel<\/figcaption><\/figure>\n<h4 id=\"drtvt\">Mixpanel pricing<\/h4>\n<p>Mixpanel provides a generous free plan: up to 1 million monthly events free, then usage-based pricing. After that, events are charged (with volume discounts).<\/p>\n<p>All paid plans include unlimited dashboards\/cohorts\/etc. The free plan includes unlimited reports and 20K session replays per month, with premium features on paid tiers.<\/p>\n<p>In short, event tracking is fully supported on the free plan up to 1M events, with additional events billed at ~$0.00028 each.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-pricing_cf68b308dbeba41a2cdc1b6954750231_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-pricing_cf68b308dbeba41a2cdc1b6954750231_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-pricing_cf68b308dbeba41a2cdc1b6954750231_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-pricing_cf68b308dbeba41a2cdc1b6954750231_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-pricing_cf68b308dbeba41a2cdc1b6954750231_800.png\" alt=\"mixpanel pricing\" \/><\/picture><\/figure>\n<h3 id=\"gjan\">4. Heap<\/h3>\n<p>\u2b50\ufe0f <strong>If you need autocapture and retroactive tracking out of the box, Heap is perfect<\/strong>. It captures everything so you don\u2019t have to plan your tracking schema upfront.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/heap-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heap<\/a> is a digital insights platform known for its automatic tracking of all user interactions. And currently, it offers the most powerful event tracking capabilities via:<\/p>\n<ul>\n<li><strong>Automatic data capture (Autocapture)<\/strong> for web and mobile apps. As soon as Heap is installed, it begins tracking everything users do, e.g., clicks, pageviews, form submissions, screen views, and more.<\/li>\n<li><strong>Manual event tracking (using heap.track)<\/strong> for more precision or to capture server-side logic (e.g., purchases).<\/li>\n<\/ul>\n<p>\u2705 It is currently the only tool on the market that comes with autocapture for both mobile and web apps, while most other tools only support autocapture on web apps.<\/p>\n<p>Heap enables both client-side and server-side tracking and integrates well with CDPs like Segment or data warehouses like Snowflake.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/live-data-feed-heap_4cf57171b9c56f9e7eff05bf9c4bea6a.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/live-data-feed-heap_4cf57171b9c56f9e7eff05bf9c4bea6a.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/live-data-feed-heap_4cf57171b9c56f9e7eff05bf9c4bea6a.gif\" alt=\"heap event tracking tool\" \/><\/picture><\/figure>\n<p>Apart from the standard set of event tracking features, Heap also offers session replays so that you can analyze user engagement with your product UI in detail.<\/p>\n<h4 id=\"bu1pp\">Heap pricing<\/h4>\n<p>Heap\u2019s free tier allows up to 10,000 sessions per month (with 6 months of data storage). Paid plans (Growth, Pro, etc.) are custom-priced per additional session. (Heap prices by sessions rather than raw event count.)<\/p>\n<p>Based on <a href=\"https:\/\/www.vendr.com\/marketplace\/heap\" target=\"_blank\" rel=\"nofollow noopener\">data from Vendr<\/a>, most serious usage falls within the $40K\u2013$120K\/year range.<\/p>\n<p>All plans include Heap\u2019s full feature set (dashboards, cohorts, etc.) beyond the free limits.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-pricing_ef7b9ed817c03b690230d71e82d23cec_800.png 1x, https:\/\/images.storychief.com\/account_6827\/heap-pricing_ef7b9ed817c03b690230d71e82d23cec_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-pricing_ef7b9ed817c03b690230d71e82d23cec_800.png 1x, https:\/\/images.storychief.com\/account_6827\/heap-pricing_ef7b9ed817c03b690230d71e82d23cec_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-pricing_ef7b9ed817c03b690230d71e82d23cec_800.png\" alt=\"heap pricing\" \/><\/picture><\/figure>\n<h3 id=\"15po2\">5. Countly<\/h3>\n<p>\u2b50\ufe0f <strong>If privacy and self-hosting are non-negotiable, go with Countly<\/strong>. It\u2019s popular in healthcare, fintech, and any industry with strict data regulations.<\/p>\n<p>Countly is a privacy-focused product analytics platform that gives you full control over your data, whether self-hosted or cloud.<\/p>\n<p>You can track any user interaction by sending event data from your app to its backend via the SDK. Events are flexible &#8211; each event can carry properties, counts, and sums for tracking value:<\/p>\n<ul>\n<li>count \u2013 how often the event occurred<\/li>\n<li>sum \u2013 the value related to the event (e.g., purchase amount)<\/li>\n<li>dur \u2013 how long the action took<\/li>\n<\/ul>\n<p>The SDK also supports standard analytics like pageview\/session tracking. You can even segment events by things like item type, category, or platform for deeper analysis.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/countly-events_c1b287a53e87ae7977f88c129318b59c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/countly-events_c1b287a53e87ae7977f88c129318b59c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/countly-events_c1b287a53e87ae7977f88c129318b59c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/countly-events_c1b287a53e87ae7977f88c129318b59c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/countly-events_c1b287a53e87ae7977f88c129318b59c_800.png\" alt=\"countly event tracking\" \/><\/picture><\/figure>\n<h4 id=\"185oa\">Countly pricing<\/h4>\n<p>Countly offers a free self-hosted (Lite) edition (AGPL) with unlimited users\/events, and a free cloud (Flex Free) tier up to 1000 MAUs. If you are on this plan, your server will be locked if you exceed 1000 MAU until renewal.<\/p>\n<p>The cloud Flex paid tier starts at $80\/mo for up to 1k MAU, scaling by usage. All plans (Lite, Flex, Enterprise) support the Events feature.<\/p>\n<h3 id=\"4qmfq\">6. Hightouch<\/h3>\n<p>\u2b50\ufe0f <strong>If you need flexible tracking and want your data in the warehouse first, use Hightouch<\/strong>. It\u2019s great for teams already operating out of Snowflake or BigQuery.<\/p>\n<p>Hightouch isn\u2019t just a reverse ETL tool; it also gives you robust event-tracking capabilities through its Events API. This lets you send structured event data directly from your product into your warehouse or downstream tools.<\/p>\n<p>You can collect events by installing SDKs that are available for various platforms, such as:<\/p>\n<ul>\n<li>Web: Browser (JavaScript) SDK.<\/li>\n<li>Mobile: iOS and Android SDKs.<\/li>\n<li>Cross-Platform: React Native SDK.<\/li>\n<li>Server-Side: Node.js, Python, Ruby, Go, PHP, Java, and .NET SDKs.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hightouch-event-tracking_3b7f928c74ac93f490cf36218a3085ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hightouch-event-tracking_3b7f928c74ac93f490cf36218a3085ff_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hightouch-event-tracking_3b7f928c74ac93f490cf36218a3085ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hightouch-event-tracking_3b7f928c74ac93f490cf36218a3085ff_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hightouch-event-tracking_3b7f928c74ac93f490cf36218a3085ff_800.png\" alt=\"event tracking tool hightouch\" \/><\/picture><\/figure>\n<p>Hightouch supports tracking a wide range of event types, including:<\/p>\n<ul>\n<li>Track events \u2014 Log user actions (e.g., \u201cClicked CTA\u201d, \u201cPurchase completed\u201d)<\/li>\n<li>Identify events \u2014 Capture traits like email, name, or location<\/li>\n<li>Page events \u2014 Track user views for key pages (for web)<\/li>\n<li>Screen events \u2014 Track screen loads (for mobile apps)<\/li>\n<li>Group events \u2014 Associate users with orgs or teams (e.g., \u201cCompany ID 456\u201d)<\/li>\n<\/ul>\n<p>These events support custom properties and segmentation out of the box, and common metadata (device type, OS, screen size, location, etc.) is automatically captured by the SDKs.<\/p>\n<h4 id=\"8r64c\">Hightouch pricing<\/h4>\n<p>Hightouch has a free tier that gives you the basics: event tracking, 1 standard destination, and up to 5 users. If you need more, paid plans start at $350\/month (Starter) and go up to $800\/month (Pro), billed annually.<\/p>\n<p>Pricing isn\u2019t based on how many events you track. Instead, it depends on how many destinations you sync to and what features you need (e.g., identity resolution, premium destinations).<\/p>\n<p>If you\u2019re using Hightouch seriously, expect to pay somewhere between $10K\u2013$50K\/year, with the average sitting around $15K\/year (<a href=\"https:\/\/www.vendr.com\/marketplace\/hightouch\" target=\"_blank\" rel=\"nofollow noopener\">based on Vendr data<\/a>).<\/p>\n<h3 id=\"ef6rp\">7. Posthog<\/h3>\n<p>\u2b50\ufe0f<strong> If you\u2019re just getting started or working on a side project, PostHog\u2019s free tier gives you room to grow<\/strong>. Plus, you can self-host it if you want full control.<\/p>\n<p>PostHog is an open-source product analytics and experimentation suite. It uses an event-based model, where each interaction is recorded with a name, timestamp, and optional properties.<\/p>\n<p>You can track events automatically (with autocapture) or manually define them using their SDKs or HTTP API.<\/p>\n<p>It supports both anonymous and identified tracking, so you can understand both logged-out behavior and signed-in user journeys.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/live-events-in-posthog_b5e8af4223e41a5dbb1d8559de4f93a2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/live-events-in-posthog_b5e8af4223e41a5dbb1d8559de4f93a2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/live-events-in-posthog_b5e8af4223e41a5dbb1d8559de4f93a2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/live-events-in-posthog_b5e8af4223e41a5dbb1d8559de4f93a2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/live-events-in-posthog_b5e8af4223e41a5dbb1d8559de4f93a2_800.png\" alt=\"posthog event tracking tool\" \/><\/picture><figcaption>Live events are tracked using <a href=\"https:\/\/userpilot.com\/blog\/posthog-autocapture\/\" target=\"_blank\" rel=\"noopener noreferrer\">autocapture in Posthog<\/a><\/figcaption><\/figure>\n<h4 id=\"887qm\">Posthog pricing<\/h4>\n<p>PostHog\u2019s Cloud plan gives you 1 million events for free each month, plenty of headroom if you&#8217;re just getting started. After that, you\u2019ll pay $0.000248 per identified event and $0.00005 for anonymous ones.<\/p>\n<p>Most early-stage teams won\u2019t hit the limit.<\/p>\n<p>And the best part? You still get access to the full feature set, e.g., analytics, session replay, feature flags, and more, regardless of how many events you track. If you&#8217;re self-hosting, there\u2019s no event cap at all.<\/p>\n<h2 id=\"f4vls\">Best tracking tools for website analytics<\/h2>\n<p>What options do you have when it comes to tracking events on websites? Here are a few products worth considering.<\/p>\n<h3 id=\"67isf\">8. Google Analytics<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-vs-google-analytics\/\">Google Analytics<\/a> is probably the best-known website analytics tool. While Google\u2019s Universal Analytics is limited to tracking website traffic, its new reincarnation, Google Analytics 4 can track app events too.<\/p>\n<p>Some important GA features include:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-engagement\/\">Real-time<\/a> web activity tracking<\/li>\n<li>Code-free event tracking with Google Tag Manager<\/li>\n<li>Event filtering by category, action, and label<\/li>\n<li>Audience reports \u2013 data on your website visitors, including demographics<\/li>\n<li>Acquisition reports \u2013 breakdown of acquisition channels, like organic vs direct vs referral<\/li>\n<li>Behavior reports \u2013 insights into visitor interactions with your website (e.g., pageviews or events)<\/li>\n<li>Goal\/Conversion tracking for landing pages<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\">Funnels<\/a><\/li>\n<li>Custom dashboards<\/li>\n<li>Integration with Google Ads for campaign performance tracking<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ga4-event-tracking_33cc4f1e716adb7409916b4f935a9d68_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-event-tracking_33cc4f1e716adb7409916b4f935a9d68_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ga4-event-tracking_33cc4f1e716adb7409916b4f935a9d68_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-event-tracking_33cc4f1e716adb7409916b4f935a9d68_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ga4-event-tracking_33cc4f1e716adb7409916b4f935a9d68_800.png\" alt=\"google event tracking tool\" \/><\/picture><\/figure>\n<p>Event Tracking Tool: Google Analytics.<\/p>\n<h4 id=\"6291l\">Google Analytics pricing<\/h4>\n<p>One of the key advantages of Google Analytics is that it\u2019s free for most users.<\/p>\n<p>Unless you need advanced features like attribution modeling. If so, you have the option of upgrading to Analytics 360, which costs $12,500 a month.<\/p>\n<h3 id=\"bbfn6\">9. Adobe Analytics<\/h3>\n<p>Adobe Analytics is a web analytics suite that helps organizations track and analyze website user behavior. It uses machine learning for customer data analysis.<\/p>\n<p>Some of the features of the platform include:<\/p>\n<ul>\n<li>Real-time tracking<\/li>\n<li>Multi-channel tracking to understand user behavior on the website, as well as mobile apps, and social media<\/li>\n<li>Advanced <a href=\"https:\/\/userpilot.com\/blog\/macro-and-micro-segmentation-b2b\/\">segmentation<\/a><\/li>\n<li>AI-powered <a href=\"https:\/\/userpilot.com\/blog\/predictive-customer-analytics\/\">predictive analytics<\/a><\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tracked-events-are-used-in-conversion-report-in-adobe-analytics_946f5b8fdcbabcb867921f95d9784bd2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tracked-events-are-used-in-conversion-report-in-adobe-analytics_946f5b8fdcbabcb867921f95d9784bd2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tracked-events-are-used-in-conversion-report-in-adobe-analytics_946f5b8fdcbabcb867921f95d9784bd2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tracked-events-are-used-in-conversion-report-in-adobe-analytics_946f5b8fdcbabcb867921f95d9784bd2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tracked-events-are-used-in-conversion-report-in-adobe-analytics_946f5b8fdcbabcb867921f95d9784bd2_800.png\" alt=\"adobe analytics event tracking tool\" \/><\/picture><figcaption>Tracked events are used in the conversion report in Adobe Analytics.<\/figcaption><\/figure>\n<p>Event Tracking Tool: Adobe Analytics.<\/p>\n<h4 id=\"fm0gv\">Adobe Analytics pricing<\/h4>\n<p>There are 3 Adobe Analytics plans available: Select, Prime, and Ultimate. Their pricing is not available on the website, however.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/adobe-pricing_abd8f4479d8a5cd436df0897b6ecb0e5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/adobe-pricing_abd8f4479d8a5cd436df0897b6ecb0e5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/adobe-pricing_abd8f4479d8a5cd436df0897b6ecb0e5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/adobe-pricing_abd8f4479d8a5cd436df0897b6ecb0e5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/adobe-pricing_abd8f4479d8a5cd436df0897b6ecb0e5_800.png\" alt=\"Adobe Analytics pricing\" \/><\/picture><\/figure>\n<h3 id=\"4km9j\">10. FullStory<\/h3>\n<p>FullStory is a digital experience intelligence platform that allows organizations to capture, analyze and understand user interactions with their websites.<\/p>\n<p>Its features include:<\/p>\n<ul>\n<li>Advanced <a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\">behavior-based segmentation<\/a><\/li>\n<li>Auto capture for tagless tracking of all your events using a patented dx data engine<\/li>\n<li>Frustration signals recognition to identify UI issues<\/li>\n<li>Session replays to see exactly what users do on the website or inside the app<\/li>\n<li>Heatmaps for user behavior visualization<\/li>\n<li>Retention data analysis<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/journey-mapping\/\">Journey mapping<\/a><\/li>\n<li>Custom dashboards<\/li>\n<li>Funnel analysis<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image undefined strchf-size-undefined strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-event-tracking-tool_3fd76d1e474695a86ce0b0ec8f775017.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-event-tracking-tool_3fd76d1e474695a86ce0b0ec8f775017.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-event-tracking-tool_3fd76d1e474695a86ce0b0ec8f775017.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-event-tracking-tool_3fd76d1e474695a86ce0b0ec8f775017.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-event-tracking-tool_3fd76d1e474695a86ce0b0ec8f775017.gif\" alt=\"Event Tracking Tool: Fullstory\" \/><\/picture><figcaption>[Image]<\/figcaption><\/figure>\n<h4 id=\"78io9\">FullStory pricing<\/h4>\n<p>There are three FullStory plans available: Enterprise, Advanced, and Business.<\/p>\n<p>The website has no pricing, but FullStory offers a free 14-day trial of the lowest Business plan.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-pricing_d4c610f1105687823d245e7db7eed322_800.png 1x, https:\/\/images.storychief.com\/account_6827\/fullstory-pricing_d4c610f1105687823d245e7db7eed322_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-pricing_d4c610f1105687823d245e7db7eed322_800.png 1x, https:\/\/images.storychief.com\/account_6827\/fullstory-pricing_d4c610f1105687823d245e7db7eed322_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fullstory-pricing_d4c610f1105687823d245e7db7eed322_800.png\" alt=\"FullStory pricing\" \/><\/picture><\/figure>\n<h3 id=\"c0gh0\">11. Hotjar<\/h3>\n<p>Hotjar\u2019s event tracking lets you fire custom signals &#8211; things like clicks, form submissions, or even errors. You can later use those signals to filter recordings, heatmaps, or trigger surveys.<\/p>\n<p>Here\u2019s how it works: you (or your dev) send a custom event to Hotjar with a simple line of JavaScript. Something like:<\/p>\n<pre>jsCopyEdit<code>hj('event', 'Added Credit Card successfully')<\/code><\/pre>\n<p>Once that\u2019s live, Hotjar will log it and let you do a few really useful things with it:<\/p>\n<ul>\n<li><strong>Filter recordings<\/strong> to only show sessions where the event happened (or didn\u2019t happen).<\/li>\n<li><strong>Trigger surveys<\/strong> based on behavior (e.g., someone clicked \u201cunsubscribe\u201d).<\/li>\n<li><strong>Compare heatmaps<\/strong> across different A\/B variants or error states.<\/li>\n<li><strong>Start session capture<\/strong> only when a specific event fires, useful if you want to avoid recording everything.<\/li>\n<\/ul>\n<p>If you\u2019re already using <strong>Google Analytics<\/strong> or <strong>Segment<\/strong>, you can send events from there too, as long as GA isn\u2019t running through GTM.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-dashboard_58e27c41686ec5a6c19d39b38bd9c6d6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-dashboard_58e27c41686ec5a6c19d39b38bd9c6d6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-dashboard_58e27c41686ec5a6c19d39b38bd9c6d6_800.png\" alt=\"hotjar event tracking tool\" \/><\/picture><\/figure>\n<h4 id=\"7o5sr\">Hotjar pricing<\/h4>\n<p>Event tracking in Hotjar is only available on paid plans, and its availability depends on which tools you\u2019re using:<\/p>\n<ul>\n<li>For <strong><a href=\"https:\/\/userpilot.com\/blog\/hotjar-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar\u2019s Recordings<\/a> and Heatmaps<\/strong>, you\u2019ll need the <strong>Observe Plus, Business, or Scale<\/strong> plans.<\/li>\n<li>For <strong>Surveys<\/strong>, event-based targeting is available on the <strong>Ask Plus<\/strong>, <strong>Business<\/strong>, or <strong>Scale<\/strong> plans.<\/li>\n<\/ul>\n<p>The <strong>Observe Plus plan<\/strong> starts at <strong>$32\/month<\/strong>, which includes access to the Events API for tracking custom user actions.<\/p>\n<p>If you need more advanced segmentation or API capabilities like user attribute tracking, the <strong>Business plan<\/strong> is available at <strong>$80\/month.<\/strong><\/p>\n<p>Meanwhile, the <strong>Scale plan, <\/strong>built for large teams and deeper integrations, starts at <strong>$171\/month<\/strong>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-pricing_39b7ec6a29a30c429014b1f9c226aa1b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-pricing_39b7ec6a29a30c429014b1f9c226aa1b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-pricing_39b7ec6a29a30c429014b1f9c226aa1b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-pricing_39b7ec6a29a30c429014b1f9c226aa1b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-pricing_39b7ec6a29a30c429014b1f9c226aa1b_800.png\" alt=\"hotjar pricing\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar pricing<\/a><\/figcaption><\/figure>\n<h3 id=\"bv2us\">12. Matomo<\/h3>\n<p>Matomo, formerly known as Piwik, is an open-source web analytics platform that provides detailed insights into website traffic.<\/p>\n<p>Some of the features of Matomo include:<\/p>\n<ul>\n<li>Real-time event tracking<\/li>\n<li>User segmentation and cohort analysis<\/li>\n<li>Goal tracking<\/li>\n<li>Custom dimensions<\/li>\n<li>Funnel analysis<\/li>\n<li>Heatmaps and session recordings<\/li>\n<li>Custom reports<\/li>\n<li>WooCommerce analytics<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image undefined strchf-size-undefined strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/matomo-event-tracking-tool-800jpg_e5c1b787c27d9c0c66a7386514ed57ba_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/matomo-event-tracking-tool-800jpg_e5c1b787c27d9c0c66a7386514ed57ba_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/matomo-event-tracking-tool-800jpg_e5c1b787c27d9c0c66a7386514ed57ba_800.jpg\" \/><\/picture><figcaption>[Image]<\/figcaption><\/figure>\n<h4 id=\"e2oq0\">Matomo pricing<\/h4>\n<p>As an open-source platform, Matomo offers a free On-Premise plan as long as you\u2019re able to host it on your own servers. Here are the pricing details:<\/p>\n<ul>\n<li><strong>On-Premise<\/strong>: Free to use if you host it yourself. This version includes core analytics features, but advanced capabilities like heatmaps, session recordings, custom reports, and A\/B testing are available only as paid add-ons (typically \u20ac169\u2013\u20ac219\/year per feature or in bundles).<\/li>\n<li><strong>Cloud<\/strong>: Starts at <strong>\u20ac29\/month<\/strong> (\u2248\u202f$31 USD) for up to 50,000 monthly hits. This version includes all premium features out of the box, no need to purchase them separately, and is fully managed by Matomo.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/matomo-pricing_2b1de60ade9095ff6e825582bb12a0a6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/matomo-pricing_2b1de60ade9095ff6e825582bb12a0a6_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/matomo-pricing_2b1de60ade9095ff6e825582bb12a0a6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/matomo-pricing_2b1de60ade9095ff6e825582bb12a0a6_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/matomo-pricing_2b1de60ade9095ff6e825582bb12a0a6_800.png\" alt=\"matomo pricing\" \/><\/picture><\/figure>\n<h3 id=\"4kv9j\">13. Plerdy<\/h3>\n<p>Plerdy is a web analytics and <a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-for-saas\/\">conversion optimization<\/a> tool that helps website owners and marketing managers improve their website performance by tracking events and providing actionable insights.<\/p>\n<p>Its functionality as an event tracking tool includes<\/p>\n<ul>\n<li>Event-tracking<\/li>\n<li>Funnel analysis and goal-tracking<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/heat-map-analysis\/\">Heatmaps<\/a><\/li>\n<li>Session replays<\/li>\n<li>E-commerce analytics<\/li>\n<li>Scroll depth reports<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/datasegmentation-plerdy_27b031ad2a333a6f8da9100dca7341a8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/datasegmentation-plerdy_27b031ad2a333a6f8da9100dca7341a8_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/datasegmentation-plerdy_27b031ad2a333a6f8da9100dca7341a8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/datasegmentation-plerdy_27b031ad2a333a6f8da9100dca7341a8_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/datasegmentation-plerdy_27b031ad2a333a6f8da9100dca7341a8_800.png\" alt=\"plerdy event tracking tool\" \/><\/picture><\/figure>\n<h4 id=\"cpudo\">Plerdy pricing<\/h4>\n<p>Plerdy has a notably complex <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing structure<\/a>, offering both <strong>All\u2011in\u2011One<\/strong> plans and <strong>modular plans<\/strong> for specific features:<\/p>\n<p>\u2705 All\u2011in\u2011One Plans with a 14\u2011day free trial (covering heatmaps, session recordings, SEO audits, pop\u2011ups, e\u2011commerce tracking, conversions, A\/B testing, AI UX Assistant):<\/p>\n<ul>\n<li><strong>Startup<\/strong> \u2013 $32\/month (billed annually)<\/li>\n<li><strong>Scale<\/strong> \u2013 $64\/month<\/li>\n<li><strong>Thrive<\/strong> \u2013 $108\/month<\/li>\n<li><strong>Enterprise 1<\/strong> \u2013 $148\/month<\/li>\n<\/ul>\n<p>\u2705 Modular Plans (pick-and-choose feature bundles), meaning each feature has its own pricing tier (any can be added to any plan or used standalone):<\/p>\n<ul>\n<li><strong>Pop\u2011ups<\/strong>, <strong>Heatmaps<\/strong>, <strong>SEO audits<\/strong>, <strong>Video sessions<\/strong>, <strong>E\u2011commerce tracking<\/strong>, <strong>Conversions<\/strong>, <strong>AI UX Assistant <\/strong>\u2013 Each starts at <strong>$9\/month<\/strong> for the entry tier (e.g., +1,000 units\/day) and scales up (e.g., $19\/$29\/$49\/month for higher thresholds).<\/li>\n<\/ul>\n<p>There\u2019s also a <strong>forever\u2011free plan<\/strong> with limited usage:<\/p>\n<ul>\n<li>Heatmaps: 100\/day<\/li>\n<li>Video sessions: 500 total<\/li>\n<li>Pop-ups: 100\/day<\/li>\n<li>Conversion tracking: 500\/day<\/li>\n<li>WooCommerce analytics, SEO audits, and unlimited A\/B testing (1 day historic<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/plerdy-pricing_3a0af66c7bd1f7b2fea0c3e8ea425908_800.png 1x, https:\/\/images.storychief.com\/account_6827\/plerdy-pricing_3a0af66c7bd1f7b2fea0c3e8ea425908_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/plerdy-pricing_3a0af66c7bd1f7b2fea0c3e8ea425908_800.png 1x, https:\/\/images.storychief.com\/account_6827\/plerdy-pricing_3a0af66c7bd1f7b2fea0c3e8ea425908_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/plerdy-pricing_3a0af66c7bd1f7b2fea0c3e8ea425908_800.png\" alt=\"pricing plerdy\" \/><\/picture><\/figure>\n<h2 id=\"4hc4p\">Collect and act on data with Userpilot!<\/h2>\n<p>If you want to do more than just watch users move through your product, Userpilot makes it easy to act on what they do.<\/p>\n<p>From tagging key behaviors without code to triggering contextual experiences and surveys, everything feels built for product teams that move fast.<\/p>\n<p>It\u2019s not the cheapest option out there, but if your goal is to turn event data into real-time engagement, Userpilot delivers exactly what you need<strong>. <\/strong>If you want to have a close look at its event tracking features, <a href=\"https:\/\/userpilot.com\/userpilot-demo\">book the demo!<\/a><\/p>\n<p><em>Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot\u2019s knowledge as of its publication\/most recent update on May 15th, 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The variety of available event-tracking tools is mind-boggling. To choose your tool, first, decide if you need an app or website tracking tool (or both). Then, find a tool with a pricing plan within your budget. Finally, pick the one that offers the features you need. If you want to closely examine Userpilot&#8217;s event tracking features, book the demo!<\/p>\n","protected":false},"author":24,"featured_media":558525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1075],"tags":[5731,383,1125,5673,5507,5556,344,5623,1120,333,345,6982,7015,7004],"class_list":["post-110384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-amplitude","tag-appcues","tag-chameleon","tag-conversion-analysis","tag-event-tracking","tag-funnel-analysis","tag-google-analytics","tag-heap","tag-heatmaps","tag-hotjar","tag-mixpanel","tag-session-recording","tag-session-replays","tag-userpilot-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 Best Event Tracking Tools for SaaS Companies in 2026<\/title>\n<meta name=\"description\" content=\"Which event tracking tool should you choose? Check out our detailed comparison, including \u2705 Userpilot \u2705 Mixpanel \u2705 Heap \u2705 Amplitude \u2705 Fullstory \u2705 and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Best Event Tracking Tools for SaaS Companies in 2026\" \/>\n<meta property=\"og:description\" content=\"Which event tracking tool should you choose? 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