{"id":110406,"date":"2022-03-08T21:11:07","date_gmt":"2022-03-08T21:11:07","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-analytics-improve-saas-metrics\/"},"modified":"2023-06-02T12:18:13","modified_gmt":"2023-06-02T12:18:13","slug":"%e7%94%a8%e6%88%b7%e5%88%86%e6%9e%90-%e6%94%b9%e8%bf%9bsaas-metrics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/%e7%94%a8%e6%88%b7%e5%88%86%e6%9e%90-%e6%94%b9%e8%bf%9bsaas-metrics\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7528\u6237\u5206\u6790\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u63d0\u9ad8SaaS\u7684\u6307\u6807\uff1f"},"content":{"rendered":"<p>[vc_section][vc_row][vc_column][vc_column_text]<\/p>\n<p>\u4ec0\u4e48\u662f\u7528\u6237\u5206\u6790\uff0c\u5b83\u5982\u4f55\u80fd\u5e2e\u52a9\u4f60\u63a8\u52a8<a href=\"https:\/\/userpilot.com\/product\/product-growth-insights\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u589e\u957f<\/a>\uff1f<\/p>\n<p>\u7528\u6237\u5206\u6790\u63d0\u4f9b\u4e86\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002 \u8fd9\u4f7f\u4f60\u80fd\u591f\u770b\u5230\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u505a\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u6837\u7684\u884c\u4e3a\u3002<\/p>\n<p>\u6709\u4e86\u806a\u660e\u7684\u7b56\u7565\u548c\u6b63\u786e\u7684\u7528\u6237\u5206\u6790\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u7528\u6237\u5206\u6790\u6765\u6539\u5584SaaS\u7684\u6307\u6807\u5e76\u91ca\u653e\u589e\u957f\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4f60\u5982\u4f55\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n<h2 id=\"779ad\">TL;DR<\/h2>\n<ul>\n<li>\u7528\u6237<a href=\"https:\/\/userpilot.com\/blog\/saas-analytics-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5206\u6790<\/a>\u662f\u4e00\u79cd\u6536\u96c6\u548c\u5206\u6790\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u5185\u90e8<a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u884c\u4e3a <\/a>\u7684\u65b9\u6cd5\u3002<\/li>\n<li>\u7528\u6237\u5206\u6790\u8ba9\u4f60\u6839\u636e\u7528\u6237\u7684<a href=\"https:\/\/userpilot.com\/blog\/user-persona-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u89d2\u8272 <\/a>\u548c\u4f7f\u7528\u60c5\u51b5<a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206 <\/a>\uff0c\u5206\u6790\u4ed6\u4eec\u7684\u6d3b\u52a8\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u7fa4\u4f53\u6539\u5584\u4ea7\u54c1\u4f53\u9a8c\u3002<\/li>\n<li>\u5206\u6bb5\u5206\u6790\u8ba9\u4f60\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u5b66\u3001<a href=\"https:\/\/userpilot.com\/blog\/in-app-marketing-guide-for-product-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e94\u7528\u5185\u884c\u4e3a<\/a>\u3001\u8d26\u6237\u3001\u7528\u6237\u5c5e\u6027\u548c\/\u6216\u7528\u6237\u60c5\u611f\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7ec4\u3002<\/li>\n<li>\u6f0f\u6597\u5206\u6790\u8ba9\u4f60\u786e\u5b9a\u5728<a href=\"https:\/\/userpilot.com\/blog\/activation-engagement-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6f0f\u6597 <\/a>\u7684\u6bcf\u4e00\u6b65\u8fdb\u884c\u8f6c\u5316\u7684\u7528\u6237\uff0c\u4ece\u800c\u627e\u5230\u9ad8\u8f6c\u5316\u7387\u7684\u6d41\u91cf\u533a\u57df\u3002<\/li>\n<li>\u961f\u5217\u5206\u6790\u63d0\u4f9b\u4e86\u5bf9\u7279\u5b9a\u961f\u5217\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u7684\u884c\u4e3a\u7684\u6d1e\u5bdf\u529b\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u529b\u6765<a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u51cf\u5c11\u6d41\u5931<\/a>\u3002<\/li>\n<li>\u7528\u6237\u5206\u6790\u5e2e\u52a9\u4f60\u521b\u5efa\u7528\u6237\u65c5\u7a0b\u56fe\uff0c\u4ee5\u4fbf\u4f60\u80fd\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u63a8\u52a8<a href=\"https:\/\/userpilot.com\/blog\/user-activation-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">\u6fc0\u6d3b <\/a>\u548c<a href=\"https:\/\/userpilot.com\/blog\/product-adoption-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u91c7\u7528<\/a>\u3002<\/li>\n<li>\u5206\u6790\u4e0d\u540c\u7684<a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7fa4\u7ec4<\/a>\u6216\u7ec6\u5206\u5e02\u573a\u53ef\u4ee5\u8ba9\u4f60\u89c2\u5bdf\u5230\u6a21\u5f0f\uff0c\u4ee5\u521b\u9020<a href=\"https:\/\/userpilot.com\/blog\/personalize-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e2a\u6027\u5316\u7684\u7528\u6237\u4f53\u9a8c<\/a>\uff0c\u589e\u52a0<a href=\"https:\/\/userpilot.com\/blog\/best-user-retention-tools-and-software-to-keep-more-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u7684\u4fdd\u7559\u7387<\/a>\u3002<\/li>\n<li>\u7528\u6237\u884c\u4e3a\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u4f60\u6807\u8bb0\u51fa\u8868\u73b0\u4e0d\u4f73\u7684\u529f\u80fd\uff0c\u5e76\u4fee\u6539\u5165\u804c\u4f53\u9a8c\u4ee5\u6539\u5584<a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u529f\u80fd\u7684\u53d1\u73b0<\/a>\u3002<\/li>\n<li>Userpilot\u3001Hotjar\u548cMixpanel\u662f\u4e09\u4e2a\u9886\u5148\u7684\u7528\u6237\u5206\u6790\u5de5\u5177\u3002<\/li>\n<\/ul>\n<div class=\"poptin-embedded\" data-id=\"eeac831106613\"><\/div>\n<h2 id=\"d91e9\">\u4ec0\u4e48\u662fSaaS\u4e2d\u7684\u7528\u6237\u5206\u6790\uff1f<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-analytics-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u5206\u6790<\/a>\u662f\u4e00\u79cd\u6536\u96c6\u548c\u5206\u6790\u4f60\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u5185\u90e8\u7528\u6237\u884c\u4e3a\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u5b83\u8bb0\u5f55\u7528\u6237\u7684\u6d3b\u52a8\uff0c\u5c06\u7528\u6237\u5206\u6210<a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u884c\u4e3a\u90e8\u5206<\/a>\uff0c\u5e76\u5206\u6790\u5173\u952e\u7684SaaS\u6307\u6807\uff0c\u5982\u7528\u6237\u53c2\u4e0e\u548c\u6fc0\u6d3b\u3002<\/p>\n<h2 id=\"77nbr\">\u7528\u6237\u5206\u6790\u7684\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u65e0\u8bba\u4f60\u6536\u96c6\u591a\u5c11\u6570\u636e\uff0c\u6ca1\u6709\u7528\u6237\u5206\u6790\uff0c\u90fd\u662f\u6beb\u65e0\u610f\u4e49\u7684\u3002<\/p>\n<p><a href=\"https:\/\/www.vonage.co.uk\/resources\/articles\/the-62-billion-customer-service-scared-away-infographic\/\" target=\"_blank\" rel=\"nofollow noopener\">51%\u7684\u7528\u6237<\/a>\u5982\u679c\u5728\u4e00\u5bb6\u516c\u53f8\u6709\u4e0d\u597d\u7684\u7ecf\u5386\uff0c\u5c31\u4e0d\u4f1a\u518d\u53bb\u627e\u8fd9\u5bb6\u516c\u53f8\u3002 \u4e86\u89e3\u4f60\u7684\u5ba2\u6237\u5bf9\u4e8e\u5236\u5b9a\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u3001\u6539\u8fdb\u4ea7\u54c1\u3001\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c<a href=\"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4fdd\u7559\u7387<\/a>\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4f60\u6536\u96c6\u7684\u5b9a\u91cf\u6570\u636e\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u4f60\u68c0\u6d4b\uff0c\u8fd8\u53ef\u4ee5\u9884\u6d4b\u7528\u6237\u884c\u4e3a\u7684\u67d0\u4e9b\u8d8b\u52bf\u3002<\/p>\n<p>\u5f53\u4f60\u77e5\u9053\u7528\u6237\u7684\u884c\u4e3a\u65b9\u5f0f\u65f6\uff0c\u4f60\u53ef\u4ee5\u786e\u5b9a\u4ed6\u4eec\u53c2\u4e0e\u6700\u591a\u7684\u529f\u80fd\uff0c\u5e76\u77e5\u9053\u4ed6\u4eec\u4ece\u4f60\u7684\u4ea7\u54c1\u4e2d\u5f97\u5230\u4e86\u4ec0\u4e48\u597d\u5904\u3002<\/p>\n<p>\u4f60\u751a\u81f3\u53ef\u4ee5\u5206\u6790\u7528\u6237\u884c\u4e3a\u4ee5\u5efa\u7acb<a href=\"https:\/\/userpilot.com\/blog\/proactive-vs-reactive-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53cd\u5e94\u5f0f\u7684\u5e94\u7528\u5185\u4f53\u9a8c<\/a>\u3002 \u4f60\u8fd8\u53ef\u4ee5\u4e3b\u52a8\u5f04\u6e05\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5e76\u76f8\u5e94\u5730\u6539\u8fdb\u4f60\u7684\u4ea7\u54c1\u6216\u67d0\u4e9b\u529f\u80fd\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u7528\u6237\u884c\u4e3a\u5206\u6790\u5141\u8bb8\u4f60\u6839\u636e<a href=\"https:\/\/userpilot.com\/blog\/user-persona-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u89d2\u8272<\/a>\u548c\u4f7f\u7528\u60c5\u51b5\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\u3002 \u8fd9\u6709\u52a9\u4e8e\u4f60\u4e86\u89e3\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u4f53\u5982\u4f55\u4e0e\u4f60\u7684\u4ea7\u54c1\u4e92\u52a8\uff0c\u4ee5\u4fbf\u4f60\u80fd\u4e3a\u4ed6\u4eec\u4e2d\u7684\u6bcf\u4e00\u4e2a\u4eba\u5efa\u7acb\u4e00\u4e2a\u66f4\u597d\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u53ef\u4ee5<a href=\"https:\/\/userpilot.com\/blog\/best-user-onboarding-experience\/\">\u5bf9\u5165\u804c\u6d41\u7a0b<\/a>\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u53d1\u73b0\u74f6\u9888\uff0c\u63d0\u9ad8\u8f6c\u6362\u7387\uff0c\u5e76\u786e\u5b9a\u5ba2\u6237\u6d41\u5931\u7387\u3002 \u8fd9\u8fdb\u4e00\u6b65\u5e2e\u52a9\u4f60\u6539\u5584\u5165\u804c\u4f53\u9a8c\uff0c\u5e76\u5229\u7528<a href=\"https:\/\/userpilot.com\/blog\/product-marketing-kpi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u8425\u9500<\/a>\u6765\u4fc3\u8fdb\u8f6c\u5316\u3001<a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6fc0\u6d3b<\/a>\u548c\u4fdd\u7559\u3002<\/p>\n<p>\u7528\u6237\u5206\u6790\u8fd8\u63d0\u4f9b\u4e86\u5173\u4e8e\u7528\u6237\u5728\u7528\u6237\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u5982\u4f55\u4e0e\u4ea7\u54c1\u4e92\u52a8\u7684\u6d1e\u5bdf\u529b\u3002 \u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4f60\u53ef\u4ee5\u5236\u5b9a\u4e00\u4e2a\u660e\u786e\u7684\u7528\u6237<a href=\"https:\/\/userpilot.com\/blog\/free-and-best-product-roadmap-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8def\u7ebf\u56fe <\/a>\uff0c\u4ee5\u6539\u5584\u4e0eUI\/UX\u8bbe\u8ba1\u3001\u5347\u7ea7\u3001\u65b0\u529f\u80fd\u548c\u5165\u804c\u7684\u53d8\u5316\u6709\u5173\u7684\u51b3\u7b56\u3002 \u4f60\u751a\u81f3\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u4f60\u7684SaaS<a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u589e\u957f\u6307\u6807<\/a>\u3002<\/p>\n<h2 id=\"6sga4\">\u4ec0\u4e48\u662f\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\u5206\u6790\uff1f<\/h2>\n<p>\u67093\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\u5206\u6790\u3002<\/p>\n<ul>\n<li>\u5206\u6bb5\u5206\u6790<\/li>\n<li>\u6f0f\u6597\u5206\u6790<\/li>\n<li>\u961f\u5217\u5206\u6790<\/li>\n<\/ul>\n<h3 id=\"lj42\">\u5206\u6bb5\u5206\u6790<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u7ec6\u5206<\/a>\u662f\u6839\u636e\u7528\u6237\u7684\u5171\u540c\u884c\u4e3a\u5c06\u4f60\u7684\u7528\u6237\u5206\u4e3a\u4e0d\u540c\u7684\u7fa4\u4f53\uff0c\u4ee5\u63d0\u4f9b\u66f4\u597d\u7684\u4f53\u9a8c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u7ec6\u5206\u5206\u6790\u6d89\u53ca\u5bf9\u6bcf\u4e2a\u5ba2\u6237\u7ec6\u5206\u7684\u7528\u6237\u5206\u6790\u3002 \u4f60\u53ef\u4ee5\u6309\u7528\u6237\u3001\u8c03\u67e5\u6570\u636e\u3001\u4f7f\u7528\u4e8b\u4ef6\uff0c\u751a\u81f3\u662f\u5916\u90e8\u6765\u6e90\uff0c\u5982\u9500\u552e\u548c\u8425\u9500\u7ba1\u7406\u7cfb\u7edf\u548c\u63a8\u8350\u6e20\u9053\u7684\u6570\u636e\u6765\u5b9a\u4e49\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n<p>\u5927\u591a\u6570\u7528\u6237\u5206\u6790\u5de5\u5177\u5141\u8bb8\u4f60\u6839\u636e\u4ee5\u4e0b\u6a21\u578b\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\uff1a<\/p>\n<ul>\n<li>\u4eba\u53e3\u7edf\u8ba1\u5b66&#8211;\u5b83\u5305\u62ec\u6027\u522b\u3001\u6536\u5165\u548c\u5e74\u9f84\u3002 \u66f4\u8be6\u7ec6\u7684\u8bbe\u8ba1\u5305\u62ec\u56fd\u7c4d\u3001\u804c\u4e1a\u3001\u79cd\u65cf\uff0c\u751a\u81f3\u751f\u6d3b\u65b9\u5f0f\u3002<\/li>\n<li>\u5e94\u7528\u5185\u884c\u4e3a &#8211; \u8fd9\u663e\u793a\u4e86\u7528\u6237\u662f\u5426\u6fc0\u6d3b\u3001\u5b8c\u6210\u4e86\u67d0\u4e2a\u7528\u6237\u4f53\u9a8c\u6d41\u7a0b\u3001\u6267\u884c\u4e86\u4e00\u4e9b\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u6216\u4e0e\u65b0\u529f\u80fd\u8fdb\u884c\u4e86\u4e92\u52a8\u3002<\/li>\n<li>\u5e10\u6237 &#8211; \u5b83\u5c06\u5ba2\u6237\u5206\u4e3a\u65b0\u7528\u6237\u3001\u4f01\u4e1a\u7528\u6237\u548c<a href=\"https:\/\/userpilot.com\/blog\/in-app-training-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9ad8\u7ea7\u7528\u6237<\/a>\u3002<\/li>\n<li>\u7528\u6237\u5c5e\u6027 &#8211; \u5b83\u5305\u62ec\u7528\u6237\u4f7f\u7528\u7684\u8ba1\u5212\uff0c\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u8bed\u8a00\uff0c\u4ed6\u4eec\u4f7f\u7528\u4ec0\u4e48\u8bbe\u5907\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u901a\u8fc7\u516c\u53f8\u6210\u5458\u8fd8\u662f\u72ec\u7acb\u6ce8\u518c\u3002<\/li>\n<li>\u7528\u6237\u60c5\u7eea&#8211;\u4f7f\u7528<a href=\"https:\/\/userpilot.com\/blog\/net-promoter-score-nps-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u51c0\u4fc3\u9500\u5458\u8bc4\u5206<\/a>\uff08NPS\uff09\u6307\u6807\uff0c\u8be5\u6a21\u578b\u5c06\u7528\u6237\u5206\u4e3a\u4fc3\u9500\u8005\uff08\u5fe0\u8bda\u7684\u7528\u6237\u548c\u62e5\u62a4\u8005\uff09\u3001\u88ab\u52a8\u8005\uff08\u51b7\u6f20\u7684\u7528\u6237\uff09\u548c\u8bcb\u6bc1\u8005\uff08\u4e0d\u5feb\u4e50\u7684\u7528\u6237\uff09\u3002<\/li>\n<\/ul>\n<p>\u901a\u5e38\u60c5\u51b5\u4e0b\uff0cSaaS\u4e1a\u52a1\u8d8a\u5927\uff0c\u4f60\u9700\u8981\u7684\u7528\u6237\u7fa4\u5c31\u8d8a\u591a\u3002 \u56e0\u6b64\uff0c\u4f60\u53ef\u80fd\u5fc5\u987b\u7ed3\u5408\u548c\u5339\u914d\u4e00\u4e2a\u4ee5\u4e0a\u7684\u6a21\u578b\u7684\u6807\u51c6\u3002 \u8f83\u5c0f\u7684\u4f01\u4e1a\u901a\u5e38\u9700\u89813-4\u6bb5\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u5229\u7528\u7ec6\u5206\u5e02\u573a\u5206\u6790\u7684\u7528\u6237\u884c\u4e3a\u6d1e\u5bdf\u529b\uff0c\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u63d0\u4f9b\u91cf\u8eab\u5b9a\u505a\u7684\u89e3\u51b3\u65b9\u6848\u3002 \u53e6\u5916\uff0c\u4f60\u53ef\u4ee5\u53d1\u73b0\u6fd2\u4e34\u6d41\u5931\u7684\u90e8\u5206\uff0c\u5e76\u91c7\u53d6\u9884\u9632\u63aa\u65bd\u3002<\/p>\n<h3 id=\"2skel\">\u6f0f\u6597\u5206\u6790<\/h3>\n<p>\u6f0f\u6597\uff08\u4e5f\u88ab\u79f0\u4e3a\u9500\u552e\u6f0f\u6597\u6216\u8f6c\u6362\u6f0f\u6597\uff09\u662f\u4e00\u7cfb\u5217\u7528\u4e8e\u7ed8\u5236\u7528\u6237\u8f6c\u6362\u65c5\u7a0b\u7684\u6b65\u9aa4\u3002 \u5b83\u53ef\u4ee5\u662f\u4efb\u4f55\u7c7b\u578b\u7684\u8f6c\u6362\uff0c\u5982\u8d2d\u4e70\u6216\u6ce8\u518c\u3002<\/p>\n<p>\u6f0f\u6597\u5206\u6790\u662f\u786e\u5b9a\u5728\u6f0f\u6597\u7684\u6bcf\u4e00\u6b65\u8fdb\u884c\u8f6c\u6362\u7684\u7528\u6237\u7684\u8fc7\u7a0b\u3002<\/p>\n<p>\u5b83\u5141\u8bb8\u4f60\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u4ee5\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u6362\u7387\u3002 \u4f60\u53ef\u4ee5\u901a\u8fc7\u5f3a\u8c03\u62e5\u6709\u9ad8\u8f6c\u5316\u7387\u6d41\u91cf\u7684\u9886\u57df\u6765\u53d1\u6325\u4f60\u7684\u4f18\u52bf\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6f0f\u6597\u5206\u6790\u4f7f\u4f60\u80fd\u591f\u8fd0\u884c\u91cd\u65b0\u53c2\u4e0e\u6d3b\u52a8\uff0c\u4fee\u6539\u4f60\u7684<a href=\"https:\/\/userpilot.com\/blog\/guide-to-customer-onboarding-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5165\u804c <\/a>\u6d41\u7a0b\uff0c\u6216\u5728\u7528\u6237\u6d41\u7a0b\u7684\u4efb\u4f55\u4e00\u70b9\u4fee\u590d\u9519\u8bef\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5b83\u8d85\u8d8a\u4e86<a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u63d0\u9ad8\u8f6c\u6362\u7387<\/a>\u7684\u8303\u56f4\uff0c\u5e2e\u52a9\u4f60\u4e86\u89e3<a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8f6c\u6362\u7387<\/a>\u5982\u4f55\u56e0\u7528\u6237\u884c\u4e3a\u800c\u4e0d\u540c\u3002 \u56e0\u6b64\uff0c\u4f60\u53ef\u4ee5\u4e86\u89e3\u662f\u4ec0\u4e48\u63a8\u52a8\u4e86\u8f6c\u6362\uff0c\u662f\u4ec0\u4e48\u5bfc\u81f4\u7528\u6237\u5728\u8f6c\u6362\u524d\u6d41\u5931\uff0c\u4ee5\u53ca\u4ec0\u4e48\u4f18\u5316\u4e86\u6f0f\u6597\u7684\u6027\u80fd\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528\u9ad8\u7ea7\u6f0f\u6597\u53ef\u89c6\u5316\u5de5\u5177\uff0c\u5982\u8c37\u6b4c\u5206\u6790\u3002 \u6709\u4e86\u8fd9\u4e2a\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u8bbe\u5b9a\u76ee\u6807\uff0c\u5e76\u4f7f\u7528\u4ed6\u4eec\u7684\u76ee\u6807\u6d41\u529f\u80fd\u6765\u8fc7\u6ee4\u51fa\u8f6c\u6362\u6d41\u91cf\u7684\u6765\u6e90\u3002<\/p>\n<h3 id=\"es7d1\">\u961f\u5217\u5206\u6790<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u961f\u5217\u5206\u6790<\/a>\u8ba9\u4f60\u770b\u5230\u4e00\u4e2a\u961f\u5217\uff08\u7528\u6237\u7684\u5b50\u90e8\u5206\uff09\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u505a\u4ec0\u4e48\u3002 \u8f6f\u4ef6\u516c\u53f8\u901a\u5e38\u4f7f\u7528\u7fa4\u7ec4\u5206\u6790\u6cd5\u6765\u8861\u91cf<a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u6d41\u5931\u7387<\/a>\u3002 \u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u7fa4\u7ec4\u5206\u6790\u4e5f\u88ab\u79f0\u4e3a\u5ba2\u6237\u6d41\u5931\u5206\u6790\u3002<\/p>\n<p>\u67092\u79cd\u6700\u5e38\u89c1\u7684\u7fa4\u7ec4\u5206\u6790\u6cd5\uff1a<\/p>\n<ul>\n<li>\u91c7\u96c6\u961f\u5217\uff1a\u6839\u636e\u5ba2\u6237\u6ce8\u518c\u7684\u65e5\u671f\u6765\u521b\u5efa\u5ba2\u6237\u7fa4\u3002<\/li>\n<li>\u884c\u4e3a\u961f\u5217\uff1a\u5176\u4e2d\u961f\u5217\u662f\u57fa\u4e8e\u7528\u6237\u5728\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u65f6\u7684\u884c\u4e3a\u3002<\/li>\n<\/ul>\n<p>\u57fa\u4e8e\u4f60\u6240\u9009\u62e9\u7684\u7c7b\u578b\uff0c\u7fa4\u7ec4\u5206\u6790\u6cd5\u5e2e\u52a9\u4f60\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u54ea\u4e2a\u7528\u6237\u7fa4\u4f53\uff08\u4f8b\u5982\uff0c\u6309\u4f7f\u7528\u60c5\u51b5\u3001\u7528\u6237\u89d2\u8272\u3001\u8ba2\u9605\u8ba1\u5212\u7b49\uff09\u7684\u6d41\u5931\u7387\u6700\u9ad8\uff1f<\/li>\n<li>\u4f60\u80fd\u628a\u4e00\u4e2a\u666e\u901a\u5ba2\u6237\u4fdd\u7559\u591a\u4e45\uff0c\u4ed6\u4eec\u5728\u4ec0\u4e48\u65f6\u5019\u4f1a\u79bb\u5f00\u4f60\u7684\u4ea7\u54c1\uff1f<\/li>\n<\/ul>\n<p>\u4f60\u9700\u8981\u4e00\u4e2a\u961f\u5217\u8868\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u4ee5\u8fdb\u884c\u961f\u5217\u5206\u6790\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/cohort-analytics_2d4c0b076a141fe313b1188c23c51d28_800.PNG 1x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_6827\/cohort-analytics_2d4c0b076a141fe313b1188c23c51d28_800.PNG 1x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/cohort-analytics_2d4c0b076a141fe313b1188c23c51d28_800.PNG\" alt=\"cohort-analytics.png\"><\/picture><figcaption>\u8d44\u6e90\uff1a\u699c\u6837\u7684\u529b\u91cf\u662f\u65e0\u7a77\u7684\u3002<\/figcaption><\/figure>\n<p>\u884c\uff08\u4ece\u4e0a\u5230\u4e0b\uff09\u6839\u636e\u4ed6\u4eec\u7684\u6ce8\u518c\u65e5\u671f\u5212\u5206\u961f\u5217\uff0c\u7279\u522b\u662f\u6309\u6708\u5212\u5206\u3002 \u8fd9\u51e0\u680f\uff08\u4ece\u5de6\u5230\u53f3\uff09\u8868\u793a\u5ba2\u6237\u8ba2\u9605\u540e\u5df2\u7ecf\u8fc7\u4e86\u591a\u957f\u65f6\u95f4\u3002<\/p>\n<p>\u8868\u4e2d\u7684\u6bcf\u4e2a\u5355\u5143\u683c\u90fd\u7ed9\u51fa\u4e86\u5728\u8ba2\u9605\u540e\u7684\u67d0\u4e00\u4e2a\u6708\u5185\u6d41\u5931\u7684\u5ba2\u6237\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p>\u4e86\u89e3\u7528\u6237\u4f55\u65f6\u79bb\u5f00\uff0c\u4ee5\u53ca\u7528\u6237\u6d41\u5931\u7387\u5982\u4f55\u6839\u636e\u65b0\u7fa4\u7ec4\u6ce8\u518c\u7684\u65f6\u95f4\u800c\u53d8\u5316\uff0c\u4f60\u53ef\u4ee5\u68c0\u67e5\u4f60\u7684\u8425\u9500\u548c\u4ea7\u54c1\u7b56\u7565\u662f\u5426\u6709\u6548\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u4f60\u5c06\u80fd\u591f\u770b\u5230\u4f60\u5bf9\u65b0\u7528\u6237\u5165\u804c\u6240\u505a\u7684\u4efb\u4f55\u6539\u53d8\u662f\u5426\u6700\u7ec8\u5f71\u54cd\u4f60\u7684\u7b2c\u4e00\u4e2a\u6708\u7684\u7559\u5b58\u7387\u3002 \u4f60\u751a\u81f3\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u4ea7\u54c1\u3001\u7528\u6237\u4f53\u9a8c\u6216\u8425\u9500\u7b56\u7565\u7684\u53d8\u5316\u662f\u5426\u5bf9\u4f60\u7684\u4ea7\u54c1\u6709\u4efb\u4f55\u5f71\u54cd\uff0c\u65e0\u8bba\u662f\u79ef\u6781\u7684\u8fd8\u662f\u6d88\u6781\u7684\u3002<\/p>\n<h2 id=\"2asfr\">\u5982\u4f55\u4f7f\u7528\u7528\u6237\u5206\u6790\u6765\u63d0\u9ad8SaaS\u7684\u6307\u6807\uff1f<\/h2>\n<p>\u5206\u6790\u7528\u6237\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u7528\u6237\u5bf9\u4f60\u7684\u4ea7\u54c1\u7684\u53c2\u4e0e\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u5b83\u662f\u5982\u4f55\u5f71\u54cd\u4fdd\u7559\u7387\u3001\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3001\u6536\u5165\u548c\u5176\u4ed6\u91cd\u8981\u7ed3\u679c\u7684\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u7528\u6237\u5206\u6790\u662f\u63d0\u9ad8<a href=\"https:\/\/userpilot.com\/blog\/metrics-for-saas-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS\u6307\u6807<\/a>\u548c\u63a8\u52a8\u4ea7\u54c1\u589e\u957f\u7684\u5173\u952e\u3002 \u800c\u8fd9\u91cc\u662f\u4f60\u5982\u4f55\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u65b9\u6cd5\u3002<\/p>\n<h3 id=\"1qnmq\">\u4f7f\u7528\u7528\u6237\u5206\u6790\u6570\u636e\u6765\u63cf\u7ed8\u7528\u6237\u65c5\u7a0b<\/h3>\n<p>\u7528\u6237\u65c5\u7a0b\u7684\u4e3b\u8981\u76ee\u7684\u662f\u5e2e\u52a9\u7528\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u5e76\u5b8c\u5168\u91c7\u7528\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u4f60\u521b\u5efa\u4e00\u4e2a\u7528\u6237\u65c5\u7a0b\u56fe\u6765\u53ef\u89c6\u5316\u8fd9\u4e2a\u7528\u6237\u65c5\u7a0b\u3002 \u4f60\u53ef\u4ee5\u5229\u7528\u6765\u81ea\u7528\u6237\u5206\u6790\u7684\u6d1e\u5bdf\u529b\u6765\u521b\u5efa\u4e00\u4e2a<a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u65c5\u7a0b\u56fe<\/a>\uff0c\u5e76\u627e\u5230\u6b63\u786e\u7684\u6307\u6807\u6765\u8ddf\u8e2a\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u57fa\u4e8e\u4e0d\u540c\u89d2\u8272\u7684\u7528\u6237\u7ec6\u5206\uff0c\u7ed8\u5236\u51fa\u591a\u4e2a\u7528\u6237\u65c5\u7a0b\u3002 \u8fd9\u5c06\u5e2e\u52a9\u4f60\u627e\u5230\u7528\u6237\u4f53\u9a8c\u4e0d\u4f73\u7684\u5730\u65b9\u3002<\/p>\n<p>\u5982\u679c\u4f60\u80fd\u8fc5\u901f\u89e3\u51b3\u7528\u6237\u4f53\u9a8c\u65b9\u9762\u7684\u95ee\u9898\uff0c\u4f60\u5c31\u80fd\u4fdd\u6301\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\uff0c\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4f60\u7684\u7528\u6237\u53ef\u4ee5\u8fc5\u901f\u8fbe\u5230\u4ed6\u4eec\u7684<a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aha\uff01\u65f6\u523b<\/a>\uff08\u610f\u8bc6\u5230\u4f60\u7684\u4ea7\u54c1\u7684\u4ef7\u503c\uff09\u548c\u6fc0\u6d3b\uff08\u771f\u6b63\u5f97\u5230\u4ef7\u503c\uff09\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u8fdb\u884c\u4e2a\u6027\u5316\u7684\u5165\u804c\u57f9\u8bad\uff0c\u5e76\u4f7f\u7528<a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5de5\u5177\u63d0\u793a<\/a>\u548c<a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u68c0\u67e5\u6e05\u5355<\/a>\u7b49\u5143\u7d20\u6765\u5e2e\u52a9\u7528\u6237\u66f4\u5feb\u5730\u8fbe\u5230\u6fc0\u6d3b\u70b9\u3002<\/p>\n<p>\u4e00\u65e6\u7528\u6237\u6fc0\u6d3b\u5e76\u8ba2\u9605\u4e86\u4f60\u7684\u4ea7\u54c1\uff0c\u5229\u7528<a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e8c\u6b21\u5165\u804c\u6765<\/a>\u5e2e\u52a9\u7528\u6237<a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u91c7\u7528\u66f4\u591a\u7684\u529f\u80fd<\/a>\u5e76\u5347\u7ea7\u4e3a\u9ad8\u7ea7\u5ba2\u6237\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u7528\u6237\u65c5\u7a0b\u56fe\u6709\u52a9\u4e8e\u63d0\u9ad8\u5ba2\u6237\u83b7\u53d6\u3001<a href=\"https:\/\/userpilot.com\/blog\/user-retention-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4fdd\u7559<\/a>\u548c\u4f60\u516c\u53f8\u7684\u6536\u5165\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Essential-User-Journey-new-user-onboarding_2ad07a18199d03d24229ebe579e8250e_800.png 1x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Essential-User-Journey-new-user-onboarding_2ad07a18199d03d24229ebe579e8250e_800.png 1x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Essential-User-Journey-new-user-onboarding_2ad07a18199d03d24229ebe579e8250e_800.png\" alt=\"Essential-User-Journey-new-user-onboarding.png\"><\/picture><figcaption>\u7528\u6237\u65c5\u7a0b\u6a21\u677f<\/figcaption><\/figure>\n<h3 id=\"6bld5\">\u5229\u7528\u5206\u6790\u7684\u6d1e\u5bdf\u529b\u6765\u521b\u9020\u4e2a\u6027\u5316\u7684\u7528\u6237\u4f53\u9a8c<\/h3>\n<p>\u5206\u6790\u4e0d\u540c\u7684\u7fa4\u7ec4\u6216\u7ec6\u5206\u5e02\u573a\u6709\u52a9\u4e8e\u4f60\u89c2\u5bdf\u6a21\u5f0f\uff0c\u4ee5\u521b\u9020\u4e2a\u6027\u5316\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u786e\u5b9a\u6469\u64e6\u7684\u9886\u57df\uff0c\u5e76\u89e3\u51b3\u5b83\u4eec\uff0c\u4ee5\u4fbf\u7528\u6237\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u627e\u5230\u4ef7\u503c\u3002 \u8fd9<a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u51cf\u5c11\u4e86\u6d41\u5931\u7387<\/a>\uff0c\u5e76\u589e\u52a0\u4e86<a href=\"https:\/\/userpilot.com\/blog\/product-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea7\u54c1\u7684\u91c7\u7528<\/a>\u548c\u4fdd\u7559\u3002<\/p>\n<p>\u901a\u8fc7\u7ec6\u5206\uff0c\u4f8b\u5982\u4e0b\u9762\u7684\u4f8b\u5b50\uff0c\u4f60\u751a\u81f3\u53ef\u4ee5\u53d1\u73b0\u9ad8\u5ea6\u4e0d\u53c2\u4e0e\u7684\u7528\u6237\uff0c\u5e76\u4e3a\u4ed6\u4eec\u5efa\u7acb\u4e2a\u6027\u5316\u7684<a href=\"https:\/\/userpilot.com\/blog\/best-user-onboarding-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5165\u804c\u4f53\u9a8c<\/a>\uff0c\u4ee5\u9632\u6b62\u7528\u6237\u6d41\u5931\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_e6605e49ea40514c4ae867ce44138e6f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_e6605e49ea40514c4ae867ce44138e6f_1600.png 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_e6605e49ea40514c4ae867ce44138e6f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_e6605e49ea40514c4ae867ce44138e6f_1600.png 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_e6605e49ea40514c4ae867ce44138e6f_800.png\" alt=\"\u7528\u6237\u5206\u6790-\u9ad8\u7ea7\u7ec6\u5206-\u7528\u6237\u8bd5\u70b9.png\"><\/picture><figcaption>Userpilot\u4e2d\u7684\u7528\u6237\u7ec6\u5206<\/figcaption><\/figure>\n<p>\u4f60\u7684<a href=\"https:\/\/userpilot.com\/blog\/guide-to-customer-onboarding-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u5165\u804c<\/a>\u5e94\u8be5\u5728\u7528\u6237\u76ee\u524d\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u505a\u4ec0\u4e48\u6216\u4e0d\u505a\u4ec0\u4e48\u7684\u80cc\u666f\u4e0b\u8fdb\u884c\u3002<\/p>\n<p>\u57fa\u4e8e\u7528\u6237\u7684\u76ee\u6807\u3001\u89d2\u8272\u3001\u89d2\u8272\u548c\u4f7f\u7528\u60c5\u51b5\u7684\u4e2a\u6027\u5316\u3001<a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u60c5\u666f\u5316\u7684\u5165\u804c\u57f9\u8bad<\/a>\u4f7f\u7528\u6237\u4f53\u9a8c\u66f4\u6709\u5438\u5f15\u529b\uff0c\u66f4\u6709\u9488\u5bf9\u6027\uff0c\u4ece\u800c\u66f4\u6709\u6548\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u4eca\u5929\u7684SaaS\u4e16\u754c\u4e2d\uff0c<a href=\"https:\/\/userpilot.com\/blog\/self-serve-onboarding-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u52a9\u5165\u804c<\/a>\u5bf9\u4e8e\u63d0\u4f9b\u79ef\u6781\u7684\u7528\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002 \u5b83\u5e94\u8be5\u80fd\u8ba9\u7528\u6237\u5168\u5929\u5019\u4f7f\u7528\uff0c\u5e2e\u52a9\u4ed6\u4eec\u81ea\u5df1\u89e3\u51b3\u91cd\u590d\u6027\u95ee\u9898\uff0c\u800c\u4e0d\u9700\u8981\u7b49\u5f85\u4eba\u5de5\u4ee3\u7406\u3002<\/p>\n<p>\u5e94\u7528\u5185\u7684\u8d44\u6e90\u4e2d\u5fc3\u8ba9\u7528\u6237\u6309\u5173\u952e\u8bcd\u641c\u7d22\u4f60\u7684\u6240\u6709\u5165\u804c\u548c\u5e2e\u52a9\u6587\u4ef6\uff0c\u8fd9\u5927\u5927\u6539\u5584\u4e86\u5165\u804c\u4f53\u9a8c\u3002<\/p>\n<h3 id=\"ftm99\">\u4f7f\u7528\u7528\u6237\u5206\u6790\u6765\u8bc6\u522b\u6ca1\u6709\u6b63\u5e38\u5de5\u4f5c\u7684\u529f\u80fd<\/h3>\n<p>\u7528\u6237\u884c\u4e3a\u5206\u6790\u5c06\u5e2e\u52a9\u4f60\u6807\u51fa\u529f\u80fd\u4e0d\u5b8c\u5584\u7684\u5730\u65b9\u3002<\/p>\n<p>\u5728\u7528\u6237\u62b1\u6028\u6216\u6d41\u5931\u4e4b\u524d\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u8ddf\u8e2a\u8d8b\u52bf\u548c\u6d3b\u52a8\u4e3b\u52a8\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u3002 \u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f60\u6307\u5bfc\u4f60\u7684\u4ea7\u54c1\u8425\u9500\u548c\u4ef7\u503c\u4e3b\u5f20\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u67d0\u9879\u529f\u80fd\u6bd4\u5176\u4ed6\u529f\u80fd\u4f7f\u7528\u5f97\u66f4\u9891\u7e41\u3002<\/p>\n<p>\u5982\u679c\u4f60\u7684\u7528\u6237\u6ca1\u6709\u91c7\u7528\u4e00\u4e2a\u7279\u5b9a\u7684\u529f\u80fd\uff0c\u7279\u522b\u662f\u5728\u63d0\u51fa\u8981\u6c42\u4e4b\u540e\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u4f60\u7684<a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e8c\u6b21\u5165\u804c\u57f9\u8bad<\/a>\u6ca1\u6709\u8fbe\u5230\u8981\u6c42\u3002 \u8fd9\u4e5f\u53ef\u80fd\u8868\u660e\uff0c\u8be5\u529f\u80fd\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u4e0d\u5728\u4e00\u4e2a\u76f4\u89c2\u7684\u4f4d\u7f6e\u3002<\/p>\n<p>\u6539\u8fdb\u4e8c\u6b21\u5165\u804c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237<a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53d1\u73b0\u66f4\u591a\u7684\u529f\u80fd<\/a>\uff0c\u4ece\u800c\u63a8\u52a8\u8d8a\u6765\u8d8a\u591a\u7684\u4ef7\u503c\u3002 \u5b83\u4f7f\u6211\u4eec\u66f4\u5bb9\u6613\u83b7\u5f97\u66f4\u591a\u7684\u5f3a\u529b\u7528\u6237\u548c\u54c1\u724c\u62e5\u62a4\u8005\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/feature-taggin-userpilot-track-product-adoption-metrics_ac807163a98223df5a2c62637f1e00ca_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-taggin-userpilot-track-product-adoption-metrics_ac807163a98223df5a2c62637f1e00ca_1600.png 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_6827\/feature-taggin-userpilot-track-product-adoption-metrics_ac807163a98223df5a2c62637f1e00ca_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-taggin-userpilot-track-product-adoption-metrics_ac807163a98223df5a2c62637f1e00ca_1600.png 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/feature-taggin-userpilot-track-product-adoption-metrics_ac807163a98223df5a2c62637f1e00ca_800.png\" alt=\"User-analytics-feature-tagging-userpilot.png\"><\/picture><figcaption>Userpilot\u4e2d\u7684\u529f\u80fd\u6807\u7b7e<\/figcaption><\/figure>\n<h2 id=\"1jggj\">\u8ffd\u8e2a\u7528\u6237\u5206\u6790\u76843\u4e2a\u6700\u4f73\u5de5\u5177<\/h2>\n<p>\u9002\u5408\u4f60\u7684<a href=\"https:\/\/userpilot.com\/blog\/user-analytics-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u6237\u5206\u6790\u5de5\u5177<\/a>\u53d6\u51b3\u4e8e\u4f60\u7684\u4ea7\u54c1\u548c\u4e1a\u52a1\u76ee\u6807\uff0c\u4ee5\u53ca\u5176\u4ed6\u56e0\u7d20\u3002<\/p>\n<p>\u5728\u9009\u62e9\u7528\u6237\u5206\u6790\u5de5\u5177\u4e4b\u524d\uff0c\u4f60\u5e94\u8be5\u8003\u8651\u67d0\u4e9b\u6807\u51c6\u3002<\/p>\n<ul>\n<li>\u8861\u91cf\u4ec0\u4e48<\/li>\n<li>\u5b83\u5982\u4f55\u6536\u96c6\u548c\u6d4b\u91cf\u6570\u636e<\/li>\n<li>\u5b83\u662f\u6d4b\u91cf\u4e0d\u53ef\u8bc6\u522b\u7684\u8fd8\u662f\u53ef\u8bc6\u522b\u7684\u6570\u636e\uff08\u7535\u5b50\u90ae\u4ef6\u3001\u552f\u4e00\u7684ID\u7b49\uff09<\/li>\n<li>\u5b83\u6240\u6267\u884c\u7684\u5206\u6790\u7c7b\u578b<\/li>\n<li>\u662f\u5426\u8ddf\u8e2a\u5e94\u7528\u5185\u6216\u7f51\u7ad9\u7684\u7528\u6237\u6d3b\u52a8<\/li>\n<li>\u5b83\u662f\u5426\u9002\u5408\u4f60\u76ee\u524d\u7684\u6280\u672f\u548c\u6280\u672f\u6808<\/li>\n<\/ul>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4f60\u53ef\u4ee5\u7528\u6765\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\u7684\u524d3\u4e2a\u7528\u6237\u5206\u6790\u5e73\u53f0\u3002<\/p>\n<h3 id=\"77eh9\">#1 &#8211; Userpilot<\/h3>\n<p>Userpilot\u4f7f\u4f60\u80fd\u591f\u6839\u636e\u9884\u5b9a\u7684\u76ee\u6807\u76d1\u6d4b\u7528\u6237\u884c\u4e3a\u3002 \u8fd9\u4f7f\u5f97\u4f60\u53ef\u4ee5\u7075\u6d3b\u5730\u9009\u62e9\u96c6\u4e2d\u5728\u4ea7\u54c1\u4f7f\u7528\u7684\u54ea\u4e9b\u65b9\u9762\uff0c\u4ece\u800c\u4f7f\u4f60\u66f4\u5bb9\u6613\u8ddf\u8e2a\u548c\u89e3\u91ca\u7528\u6237\u6570\u636e\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Userpilot-goals-overview_13a63d8bb00589a6349b207e3c8f4292_800.PNG 1x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Userpilot-goals-overview_13a63d8bb00589a6349b207e3c8f4292_800.PNG 1x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Userpilot-goals-overview_13a63d8bb00589a6349b207e3c8f4292_800.PNG\" alt=\"User-analytics-userpilot-goals-overview.png\"><\/picture><figcaption>\u8d44\u6e90\uff1a\u7528\u6237\u8bd5\u70b9<\/figcaption><\/figure>\n<p>Userpilot\u7684\u5206\u6790\u662f\u5efa\u7acb\u5728\u7528\u6237\u5728\u4f60\u7684\u4ea7\u54c1\u4e2d\u505a\u4ec0\u4e48\u7684\u57fa\u7840\u4e0a\u3002<\/p>\n<p>\u5b83\u57fa\u4e8e\u529f\u80fd\u6807\u7b7e\uff0c\u8ba9\u4f60\u5728\u7f51\u7edc\u5e94\u7528\u7684\u524d\u7aef &#8220;\u6807\u8bb0 &#8220;\u529f\u80fd\u3002 \u8fd9\u4e5f\u662f\u57fa\u4e8e\u8f6f\u4ef6\u5f00\u53d1\u4eba\u5458\u521b\u5efa\u7684\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u3002<\/p>\n<p>Userpilot\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u63d0\u4f9b\u4e86<a href=\"https:\/\/userpilot.com\/blog\/proactive-vs-reactive-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e3b\u52a8\u7684\u5165\u804c\u57f9\u8bad<\/a>\u3002 \u5b83\u5e2e\u52a9\u4f60\u638c\u63a7\u7528\u6237\u7684\u65c5\u7a0b\uff0c\u4e3b\u52a8\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u5e76\u5c06\u4ed6\u4eec\u5f15\u5411\u7279\u5b9a\u7684\u529f\u80fd\/\u4f53\u9a8c\u3002<\/p>\n<h3 id=\"d8iki\">#2 &#8211; Hotjar<\/h3>\n<p>Hotjar\u662f\u4e00\u4e2a\u884c\u4e3a\u5206\u6790\u5de5\u5177\uff0c\u5e26\u6709\u4f1a\u8bdd\u8bb0\u5f55\u548c\u70ed\u56fe\u529f\u80fd\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u5728\u4f60\u7684\u5ba2\u6237\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u65f6\u8bb0\u5f55\u4ed6\u4eec\u7684\u6d4f\u89c8\u5668\u884c\u4e3a\uff0c\u5e76\u83b7\u5f97\u5bf9\u4ed6\u4eec\u884c\u4e3a\u7684\u5b9d\u8d35\u89c1\u89e3\u3002 \u4f60\u751a\u81f3\u53ef\u4ee5\u591a\u6b21\u91cd\u6e29\u8fd9\u4e9b\u5f55\u97f3\uff0c\u4ee5\u83b7\u5f97\u66f4\u6df1\u5165\u7684\u7528\u6237\u5206\u6790\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4f60\u8fd8\u53ef\u4ee5\u627e\u5230\u7528\u6237\u91c7\u7528\u65c5\u7a0b\u4e2d\u7684\u6469\u64e6\u533a\u57df\u3002 \u56e0\u6b64\uff0c\u4f60\u53ef\u4ee5\u53ca\u65f6\u91c7\u53d6\u884c\u52a8\uff0c\u51cf\u5c11\u4f60\u7684\u4ef7\u503c\u5b9e\u73b0\u65f6\u95f4\uff0c\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u63d0\u9ad8\u4f60\u7684\u4fdd\u7559\u7387\u3002<\/p>\n<p>\u628a\u8fd9\u4e9b\u89c1\u89e3\u62fc\u51d1\u8d77\u6765\uff0c\u4f60\u5c31\u80fd\u6709\u6548\u5730\u63cf\u7ed8\u51fa\u6574\u4e2a\u7528\u6237\u751f\u547d\u5468\u671f&#8211;\u4ece\u4e00\u4e2a\u5355\u7eaf\u7684\u8bbf\u95ee\u8005\u5230\u6210\u4e3a\u4e00\u4e2a\u5f3a\u5927\u7684\u7528\u6237\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/hotjar-recordings_1518b8ec26c3525987e4bd33c6c3118c.gif 1x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/hotjar-recordings_1518b8ec26c3525987e4bd33c6c3118c.gif 1x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/hotjar-recordings_1518b8ec26c3525987e4bd33c6c3118c.gif\" alt=\"hotjar-recordings.gif\"><\/picture><figcaption>\u8fa3\u59b9\u5b50<\/figcaption><\/figure>\n<h3 id=\"j8q5\">#3 &#8211; Mixpanel<\/h3>\n<p>Mixpanel\u662f\u4e00\u4e2a\u975e\u5e38\u5148\u8fdb\u7684\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u8ba9\u4f60\u5b9e\u65f6\u8ddf\u8e2a\u548c\u6536\u96c6\u7528\u6237\u6570\u636e\u3002<\/p>\n<p>\u901a\u8fc7Mixpanel\uff0c\u4f60\u53ef\u4ee5\u8ddf\u8e2a\u6bcf\u4e2a\u7528\u6237\u7fa4\u4e0e\u4f60\u7684\u4ea7\u54c1\u7684\u4e92\u52a8\u3002 \u4f60\u751a\u81f3\u53ef\u4ee5\u9884\u6d4b\u7528\u6237\u6d3b\u52a8\uff0c\u4e3b\u52a8\u51cf\u5c11\u7528\u6237\u6d41\u5931\u3002<\/p>\n<p>\u7136\u800c\uff0c\u9664\u975e\u4f60\u80fd\u5c06\u6240\u6709\u5ba2\u6237\u52a0\u5165\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\uff0c\u5426\u5219\u8be5\u5e73\u53f0\u4e0d\u4f1a\u8fdb\u884c\u8d26\u6237\u7ea7\u8ddf\u8e2a\u3002<\/p>\n<p>\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u62e5\u6709\u5185\u90e8\u5206\u6790\u56e2\u961f\u7684\u5927\u578b\u4f01\u4e1a\uff0cMixpanel\u53ef\u80fd\u662f\u6700\u9002\u5408\u4f60\u7684\u9009\u62e9\u3002 \u4f5c\u4e3a\u4e00\u4e2a\u9ad8\u5ea6\u6280\u672f\u6027\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u5229\u7528\u5927\u578b\u6570\u636e\u6c60\u8fdb\u884c\u590d\u6742\u7684\u5206\u6790\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/mixpanel-saas-analytics_48a27d07ce37a24fa1e49dfb827fa300_800.PNG 1x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_6827\/mixpanel-saas-analytics_48a27d07ce37a24fa1e49dfb827fa300_800.PNG 1x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/mixpanel-saas-analytics_48a27d07ce37a24fa1e49dfb827fa300_800.PNG\" alt=\"mixpanel-dashboard.png\"><\/picture><figcaption>\u6dd8\u5b9d\u7f51<\/figcaption><\/figure>\n<h2 id=\"s50c\">\u6536\u5c3e\u5de5\u4f5c<\/h2>\n<p>\u5982\u679c\u4f60\u60f3\u5b9e\u73b0\u4ea7\u54c1\u589e\u957f\uff0c\u4f60\u5c31\u4e0d\u80fd\u79bb\u5f00\u7528\u6237\u5206\u6790\u3002 \u5b83\u5f00\u8f9f\u4e86\u4e00\u4e2a\u5145\u6ee1\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u53ef\u64cd\u4f5c\u6027\u6d1e\u5bdf\u7684\u4e16\u754c\u3002<\/p>\n<p>\u53cd\u8fc7\u6765\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u529b\u6765\u6539\u5584\u4f60\u7684\u8425\u9500\u548c\u589e\u957f\u6218\u7565\uff0c\u4ece\u800c\u6539\u5584\u4f60\u7684SaaS\u6307\u6807\uff0c\u5982\u6fc0\u6d3b\u548c\u4fdd\u7559\u3002<\/p>\n<p>\u60f3\u5728\u4f60\u7684\u7528\u6237\u5206\u6790\u4e2d\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\u529b\u5417\uff1f<a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">\u83b7\u53d6Userpilot\u6f14\u793a<\/a>\uff0c\u770b\u770b\u4f60\u5982\u4f55\u80fd\u8f7b\u677e\u5b9e\u73b0\u5b83\u3002<\/p>\n<div class=\"poptin-embedded\" data-id=\"1474bad22bf56\"><\/div>\n<p><!-- strchf script --> <!-- End strchf script -->[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u77e5\u9053\u4ec0\u4e48\u662f\u7528\u6237\u5206\u6790\uff0c\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u6539\u5584\u4f60\u7684SaaS\u6307\u6807\u5e76\u83b7\u5f97\u53ef\u64cd\u4f5c\u7684\u4ea7\u54c1\u589e\u957f\u89c1\u89e3\uff1f \u8ba9\u6211\u4eec\u62ed\u76ee\u4ee5\u5f85\u3002<\/p>\n","protected":false},"author":19,"featured_media":72201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[6195],"tags":[4405,4560,3648,3649,3650,3651,4414,4933],"class_list":["post-110406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-analytics-tools-zh-hans","tag-customer-analytics-zh-hans","tag-saas-analytics-zh-hans","tag-saas-analytics-software-zh-hans","tag-saas-analytics-tools-zh-hans","tag-user-analytics-zh-hans","tag-user-analytics-tools-zh-hans","tag-user-behaviour-analytics-zh-hans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u4ec0\u4e48\u662f\u7528\u6237\u5206\u6790\uff0c\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u63d0\u9ad8SaaS\u7684\u6307\u6807\uff1f<\/title>\n<meta name=\"description\" content=\"\u60f3\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u7528\u6237\u5206\u6790\u6765\u6539\u5584\u4f60\u7684SaaS\u6307\u6807\uff0c\u5e76\u83b7\u5f97\u53ef\u64cd\u4f5c\u7684\u4ea7\u54c1\u589e\u957f\u6d1e\u5bdf\u529b\uff1f \u9605\u8bfb\u8fd9\u7bc7\u6587\u7ae0\u5c31\u77e5\u9053\u4e86!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/zh-hans\/\u7528\u6237\u5206\u6790-\u6539\u8fdbsaas-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4ec0\u4e48\u662f\u7528\u6237\u5206\u6790\uff0c\u5982\u4f55\u4f7f\u7528\u5b83\u6765\u63d0\u9ad8SaaS\u7684\u6307\u6807\uff1f\" \/>\n<meta property=\"og:description\" content=\"\u60f3\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u7528\u6237\u5206\u6790\u6765\u6539\u5584\u4f60\u7684SaaS\u6307\u6807\uff0c\u5e76\u83b7\u5f97\u53ef\u64cd\u4f5c\u7684\u4ea7\u54c1\u589e\u957f\u6d1e\u5bdf\u529b\uff1f \u9605\u8bfb\u8fd9\u7bc7\u6587\u7ae0\u5c31\u77e5\u9053\u4e86!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/zh-hans\/\u7528\u6237\u5206\u6790-\u6539\u8fdbsaas-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-08T21:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T12:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-user-analytics-and-how-to-use-it-to-improve-SaaS-metrics_ae5fc261cff9bf1789be9a8860744da8_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Userpilot Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Userpilot Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/zh-hans\/%e7%94%a8%e6%88%b7%e5%88%86%e6%9e%90-%e6%94%b9%e8%bf%9bsaas-metrics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/zh-hans\/%e7%94%a8%e6%88%b7%e5%88%86%e6%9e%90-%e6%94%b9%e8%bf%9bsaas-metrics\/\"},\"author\":{\"name\":\"Userpilot 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