{"id":110684,"date":"2024-09-15T22:43:59","date_gmt":"2024-09-15T22:43:59","guid":{"rendered":"https:\/\/userpilot.com\/blog\/conversational-ux\/"},"modified":"2026-04-07T10:49:58","modified_gmt":"2026-04-07T10:49:58","slug":"conversational-ux","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/conversational-ux\/","title":{"rendered":"What Is Conversational UX and Why Is It Taking Over?"},"content":{"rendered":"<p>With the latest advances in AI technology and the widespread adoption of chatbots in the SaaS industry, conversational <a href=\"https:\/\/userpilot.com\/role\/ux-design\" target=\"_blank\" rel=\"noopener noreferrer\">UX design<\/a> has become a necessity to avoid low-effort conversational interfaces over customer satisfaction.<\/p>\n<p>In this guide, we&#8217;ll go over what conversational UX is, why it&#8217;s beneficial for SaaS businesses, and which best practices to abide by with your UX design philosophy!<\/p>\n<h2 id=\"6i1rg\">What is conversational UX?<\/h2>\n<p>Conversational user experience (UX) combines chat, voice, and other communication mediums to enable artificial intelligence to have a natural conversation with leads, users, and customers.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technological breakthroughs<\/a> with chatbots, voice assistants, virtual assistants, and virtual agents let humans interact with AI in direct conversations that can provide customer support and solve their technical issues.<\/p>\n<p>Familiarizing yourself with conversational UX will help you capitalize on one of the biggest <a href=\"https:\/\/userpilot.com\/blog\/ux-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX trends<\/a> to grace the SaaS world. Below, we&#8217;ll go over the ways that conversational UX design can improve the user experience while benefiting your business in the process.<\/p>\n<h2 id=\"50l41\">Why is conversational UX beneficial for SaaS?<\/h2>\n<p>There are plenty of benefits to conversational UX design, but the most notable three are better customer experiences, higher engagement\/conversion rates, and reduced operating costs. Let&#8217;s take a closer look at each of them.<\/p>\n<h3 id=\"7g899\">Better customer experience<\/h3>\n<p>AI used to be a suboptimal approach to any activity that involved direct conversations. You&#8217;d often find users complaining about chatbots with poor conversational systems that were incapable of addressing even the simplest queries.<\/p>\n<p>Nowadays, with better natural language processing algorithms, technological interactions feel increasingly human. In fact, digital interactions with chat or voice assistants can be simpler, more accessible, and faster than the average support call with a human representative.<\/p>\n<p>Leveraging UX design to create an environment of automated engagement also helps users <a href=\"https:\/\/userpilot.com\/blog\/time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">get more value<\/a> and faster support with less effort \u2014 which makes these technological interactions more enjoyable for customers and <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\">improves the customer experience<\/a> as a whole.<\/p>\n<p>This explains why automated conversational interfaces have become a key element in customer experience management (CXM).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/customer-experience-management-cxm-saas_031bfc045f54828701d53f1c23d0925e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/customer-experience-management-cxm-saas_031bfc045f54828701d53f1c23d0925e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/customer-experience-management-cxm-saas_031bfc045f54828701d53f1c23d0925e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/customer-experience-management-cxm-saas_031bfc045f54828701d53f1c23d0925e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/customer-experience-management-cxm-saas_031bfc045f54828701d53f1c23d0925e_800.png\" alt=\"Customer experience management CXM SaaS\" \/><\/picture><\/figure>\n<h3 id=\"4ark7\">More engagement and conversions<\/h3>\n<p>Conversational UX design is one of the most effective ways to <a href=\"https:\/\/userpilot.com\/blog\/reduce-time-to-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce the time to value<\/a> and provide 24\/7 accessibility to every customer. These speedy and always-ready conversational systems lead to higher engagement which itself leads to better <a href=\"https:\/\/userpilot.com\/blog\/retention-rate-meaning\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rates<\/a>.<\/p>\n<p>Conversational UX design can also help you collect more customer data through chat history and therefore identify previously hidden <a href=\"https:\/\/userpilot.com\/blog\/product-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion opportunities<\/a>. This data will also help you optimize the <a href=\"https:\/\/userpilot.com\/blog\/user-flow\/\">user flow<\/a> to eliminate any funnel leaks that might be robbing you of revenue.<\/p>\n<h3 id=\"eie8h\">Reduced costs<\/h3>\n<p>Seeing as conversational UX design is mostly automated (once you&#8217;ve got it set up), you&#8217;ll be providing a 24\/7 <a href=\"https:\/\/userpilot.com\/blog\/self-service-software-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service support<\/a> option to users at scale. This reduces the amount of time your human agents need to spend on tickets, allowing them to address more complex cases that require human intervention.<\/p>\n<p>With fewer support agents needed to tend to repetitive customer queries, you can significantly cut down on costs without sacrificing efficiency in the process.<\/p>\n<h2 id=\"d10qg\">What are examples of conversational UX?<\/h2>\n<p>There are plenty of <a href=\"https:\/\/userpilot.com\/blog\/good-ux-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX examples<\/a> that you could look at for inspiration on your own UX design. Chatbots, voice assistants, and interactive apps are the most common use cases, so we&#8217;ll focus on these examples in the sections below.<\/p>\n<h3 id=\"e3qeh\">AI chatbots<\/h3>\n<p>Chatbots are very versatile as they can be trained to respond to common queries, direct users to a specific page or representative, and answer FAQs so your human agents don&#8217;t spend their entire day answering the same questions over and over again.<\/p>\n<p>AI chatbots can either be integrated into websites or inside the product itself, depending on which approach would best suit the target audience. Chatbots are also able to collect historical data and provide various user insights.<\/p>\n<p>Last but not least, you could integrate your entire <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource center<\/a> into your AI chatbot so that it has a larger <a href=\"https:\/\/userpilot.com\/blog\/chatbots-vs-knowledge-bases\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge base<\/a> to draw its responses from. HubSpot is the prime example of how existing resource centers can help digital interactions feel more contextual:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/hubspot-chatbot-conversational-ux_89f7444f7df9bd06acf518062443a13e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/hubspot-chatbot-conversational-ux_89f7444f7df9bd06acf518062443a13e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/hubspot-chatbot-conversational-ux_89f7444f7df9bd06acf518062443a13e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/hubspot-chatbot-conversational-ux_89f7444f7df9bd06acf518062443a13e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/hubspot-chatbot-conversational-ux_89f7444f7df9bd06acf518062443a13e_800.jpg\" alt=\"HubSpot chatbot conversational UX\" \/><\/picture><figcaption>Source: HubSpot.<\/figcaption><\/figure>\n<h3 id=\"5d616\">Voice assistants<\/h3>\n<p>Google Assistant, Siri, and Alexa have all become such an integral part of our lives that we often forget about the technology behind these voice assistants. In fact, they&#8217;re leaps and bounds more advanced than your run-of-the-mill chatbot.<\/p>\n<p>This is because voice assistants heavily rely on machine learning to become more knowledgeable and engaging over time. As a result, their scope of capabilities has quickly expanded beyond day-to-day chores and into other business and customer communication use cases.<\/p>\n<p>The most obvious example is Amazon&#8217;s Alexa for Business and how it has created new opportunities (not to mention revenue streams) for the already-gargantuan tech\/e-commerce giant.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-alexa-conversational-ux_09035cd02315674a278eaa399b364dea_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/amazon-alexa-conversational-ux_09035cd02315674a278eaa399b364dea_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-alexa-conversational-ux_09035cd02315674a278eaa399b364dea_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/amazon-alexa-conversational-ux_09035cd02315674a278eaa399b364dea_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-alexa-conversational-ux_09035cd02315674a278eaa399b364dea_800.jpg\" alt=\"Amazon Alexa conversational UX\" \/><\/picture><figcaption>Source: Amazon.<\/figcaption><\/figure>\n<h3 id=\"1n0f2\">Interactive apps<\/h3>\n<p>Interactive apps include conversational (voice, gesture, face, etc.) elements in the UX to make the <a href=\"https:\/\/userpilot.com\/blog\/product-engagement-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">product more engaging<\/a> for users. Voice-enabled apps (and their features) can be triggered with a single callsign, such as &#8220;Hey Spotify&#8221; when you want to search for a new song.<\/p>\n<p>Conversational UI capabilities are especially common amongst learning apps, healthcare products, and media players. Duolingo&#8217;s speech feature is a prime example of using conversational UX \u2014 in this case, voice \u2014 to interact with users.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/duolingo-conversational-ux-example_e26da0c8cb22420a037ca0fbbf5b9fa8_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/duolingo-conversational-ux-example_e26da0c8cb22420a037ca0fbbf5b9fa8_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/duolingo-conversational-ux-example_e26da0c8cb22420a037ca0fbbf5b9fa8_800.png\" alt=\"Duolingo conversational UX example\" \/><\/picture><figcaption>Source: Duolingo.<\/figcaption><\/figure>\n<h2 id=\"53hfb\">4 Conversational UX best practices<\/h2>\n<p>While conversational UX design is undoubtedly going to be a big part of the SaaS landscape moving forward, there are <strong>four best practices<\/strong> that you should adhere to if you want to get the most out of your conversational <a href=\"https:\/\/userpilot.com\/blog\/ux-improvements\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX improvements<\/a>.<\/p>\n<h3 id=\"d1j05\">1. Identify opportunities<\/h3>\n<p>Good conversational UX needs to factor in the ways that users are already interacting with your website, product, or social media channels to identify the improvement areas that would get you the highest ROI.<\/p>\n<p>You could also draw from your existing support contact database to find the most common customer questions that you could incorporate into your conversational UX and conversational UI systems. This creates a solid foundation for which queries to prioritize early on.<\/p>\n<p>Once both user interaction patterns and common support tickets have been <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyzed<\/a>, it&#8217;s time to start building your conversational UX <a href=\"https:\/\/userpilot.com\/blog\/product-strategy-development\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategy<\/a>. This includes the channels you&#8217;ll deploy on, which formats you&#8217;ll use and the functionalities that your customers could require.<\/p>\n<p>In-app analytics software like <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> can also help you collect vital user behavior data to point your optimization efforts in the right direction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/in-app-analytics-dashboard-userpilot_cd3a3df6a5b64a372a9e19dfd566081f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-analytics-dashboard-userpilot_cd3a3df6a5b64a372a9e19dfd566081f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/in-app-analytics-dashboard-userpilot_cd3a3df6a5b64a372a9e19dfd566081f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-analytics-dashboard-userpilot_cd3a3df6a5b64a372a9e19dfd566081f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/in-app-analytics-dashboard-userpilot_cd3a3df6a5b64a372a9e19dfd566081f_800.png\" alt=\"In-app analytics Userpilot dashboard\" \/><\/picture><figcaption>Detailed in-app analytics with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">Mobile surveys<\/a> are a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<h3 id=\"8cpm5\">2. Define the flows<\/h3>\n<p>The next step is to select the product areas that you&#8217;d like to cover with your conversational UX efforts. You can select the topics based on the data you gathered in the first step to ensure you&#8217;re building <a href=\"https:\/\/userpilot.com\/blog\/type-of-automation-flows-for-customer-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversational flows<\/a> that center around the most common queries.<\/p>\n<p>There are two approaches to building conversational flows. The old (and time-consuming) approach would be to do it manually. However, leveraging natural language processing (NLP) tools is a more efficient path forward that has only been made possible by modern software.<\/p>\n<h3 id=\"a43f7\">3. Keep it natural<\/h3>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/ux-writing-best-practices-product-adoption-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">golden rule<\/a> of conversational UX is to keep the language as simple as possible. You want to optimize for educational value but still sound human in the product. After all, users don&#8217;t mind talking to robots as long as the actual conversations don&#8217;t sound robotic.<\/p>\n<p>NLP-equipped assistants are inherently better at engaging with customers since they&#8217;re able to factor in the context of the conversation rather than having to rely solely on predefined scripts.<\/p>\n<p>Whenever possible, try to throw your brand personality into the conversations. This will make the interaction more memorable and drive brand loyalty in the long run.<\/p>\n<p>ClickUp merges <a href=\"https:\/\/userpilot.com\/blog\/customer-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer communication<\/a> with sales funnels by redirecting customers to the comparison page. And notice how they do so while also preserving their brand voice and humanness in the conversation:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/clickup-chatbot-conversational-ux_f817c2c4251f72a6d7bc39f980846999_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/clickup-chatbot-conversational-ux_f817c2c4251f72a6d7bc39f980846999_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/clickup-chatbot-conversational-ux_f817c2c4251f72a6d7bc39f980846999_800.jpg\" alt=\"ClickUp chatbot conversational UX\" \/><\/picture><\/figure>\n<h3 id=\"7onip\">4. Continue testing<\/h3>\n<p>The more interactions that your chatbots or virtual assistants have, the more data you&#8217;ll be able to analyze. Leverage these insights to improve your flows moving forward and work out any kinks.<\/p>\n<p>You should also take an <a href=\"https:\/\/userpilot.com\/blog\/iterative-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">iterative testing<\/a> approach to conversational UI elements like placement, colors, and button sizes to see which combination provides the highest customer satisfaction rates.<\/p>\n<p>In fact, A\/B testing conversational UX flows is just like <a href=\"https:\/\/userpilot.com\/blog\/product-design-testing-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">split-testing your product <\/a>since you&#8217;re experimenting with different tweaks until you find the perfect arrangement \u2014 i.e., one that your users respond most positively to.<\/p>\n<p>Creating A\/B tests and product experiments is super easy with Userpilot. All you have to do is set your goals, select which elements to split-test, and you&#8217;ll be able to start experimenting without needing to write a single line of code.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-ab-testing_e25ad07a22b368c5e90f2bc80e101dde_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-ab-testing_e25ad07a22b368c5e90f2bc80e101dde_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-ab-testing_e25ad07a22b368c5e90f2bc80e101dde_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-ab-testing_e25ad07a22b368c5e90f2bc80e101dde_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-ab-testing_e25ad07a22b368c5e90f2bc80e101dde_800.png\" alt=\"Userpilot A\/B testing\" \/><\/picture><figcaption>Running an A\/B test with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"b8mvk\">Summing up<\/h2>\n<p>As you can see, conversational UX is a rapidly-developing field of study for SaaS businesses that want to make the most out of the recent strides in AI technology. Think about a future where every platform has its own voice-enabled Google Assistant equivalent ready to assist customers with their every need.<\/p>\n<p><span class=\"ng-star-inserted\">To extend these engaging experiences to your mobile audience, Userpilot now also helps you onboard and engage mobile app users with personalized messaging, push notifications, and surveys.<\/span><\/p>\n<p>If you&#8217;re ready to create a more engaging and educational in-app experience for your users, then it&#8217;s time to <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">get your free Userpilot demo today<\/a>!<\/p>\n<div class=\"poptin-embedded\" data-id=\"5b59a46b477df\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the latest advances in AI technology and the widespread adoption of chatbots in the SaaS industry, conversational UX design has become a necessity to avoid low-effort conversational interfaces over customer satisfaction. In this guide, we&#8217;ll go over what conversational UX is, why it&#8217;s beneficial for SaaS businesses, and which best practices to abide by with your UX design philosophy!<\/p>\n","protected":false},"author":24,"featured_media":110685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[1861,4960,98,4959,210,446,86,795,1835,485,427,536],"class_list":["post-110684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-ux-inspiration","tag-ai-chatbots","tag-ai-technology","tag-amazing-ux","tag-conversational-ux","tag-customer-education","tag-customer-experience","tag-customer-satisfaction","tag-in-app-experience","tag-increase-engagement","tag-saas-ux","tag-ux","tag-ux-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Conversational UX and Why Is It Taking Over?<\/title>\n<meta name=\"description\" content=\"Wondering what all the buzz around conversational UX is? Learn about conversational UX and how to leverage its benefits here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/conversational-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Conversational UX and Why Is It Taking Over?\" \/>\n<meta property=\"og:description\" content=\"Wondering what all the buzz around conversational UX is? 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