{"id":11101,"date":"2025-04-15T06:17:50","date_gmt":"2025-04-15T06:17:50","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-updates-guide\/"},"modified":"2026-03-24T09:22:07","modified_gmt":"2026-03-24T09:22:07","slug":"product-updates-guide","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-updates-guide\/","title":{"rendered":"How to Announce Product Updates Successfully"},"content":{"rendered":"<p>Announcing product updates isn\u2019t optional. It\u2019s a crucial part of driving <a href=\"https:\/\/userpilot.com\/solutions\/in-product-communication-software\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a>, reducing churn, and showing users you\u2019re actively improving.<\/p><p>But doing it well? That\u2019s where most teams fall short. They either spam users with irrelevant updates or bury important changes where no one will notice. The result: missed opportunities to build trust and increase <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a>.<\/p><p>In this guide, we\u2019ll explain how to announce product updates <em>correctl<\/em>y &#8211; with the right timing, messaging, and delivery. We\u2019ll also show real examples that convert passive users into power users.<\/p><h2 id=\"bgida\">When to announce product updates?<\/h2><p>Product updates come in different shapes and sizes. When deciding whether to announce a product update, you should consider what makes up the update:<\/p><ul><li>Product redesign feature upgrades<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">New feature launch<\/a><\/li><li>New functionality<\/li><li>Feature updates<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">New product launch<\/a><\/li><li>Bug fixes<\/li><\/ul><p>For instance, big announcements for minor bug fixes or <a href=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature updates<\/a> can quickly become tiring, as these happen frequently.<\/p><p>However, updates that introduce a new feature\/function or alter the product design require updates to inform users.<\/p><p>A simple rule of thumb is that if the update doesn\u2019t change how the app or a feature works, it doesn\u2019t need to be announced.<\/p><h2 id=\"dc3j7\">Things to consider before announcing product updates<\/h2><p>There are two primary factors you must get right for your product announcements to elicit the desired effect:<\/p><ol type=\"1\"><li>Your target audience<\/li><li>Your goal<\/li><h3 id=\"3kjne\">Choose your target audience<\/h3><p>Different users come to your product with different goals in mind. As a result, a feature may be useful for one user segment, but not for another. Likewise, some users may have specifically requested the new feature\/update.<\/p><p>Creating <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments<\/a>, thus, enables you to announce product updates to only those who need them. This ensures the update is seen only by those who find it relevant.<\/p><p>You can easily determine the right user segment for an update announcement by examining each user\u2019s <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">JTBD<\/a>, roles, in-app engagement, feedback, etc.<\/p><p>[audience flow settings image]<\/p><h3 id=\"elngp\">Define your goal<\/h3><p>For your product announcements to be successful, you must have <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">clear goals<\/a> around them. What is it you aim to achieve? Do you want to\u2026<\/p><ul><li><a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engage disengaged users<\/a>?<\/li><li>get most users to adopt the feature?<\/li><li>drive overall product adoption?<\/li><li>boost product awareness and bring in new customers?<\/li><li>encourage users to subscribe or <a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upgrade their accounts<\/a>?<\/li><\/ul><p>When you have clear goals for your announcements, it becomes easier to plan the announcement and position it for success.<\/p><p><a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good goals<\/a> need to be SMART. This means that they must be <em>specific <\/em>in their targets, <em>measurable<\/em>, <em>achievable<\/em>, and <em>relevant <\/em>to your overall product marketing goals. It should also be <em>time-bound<\/em>.<picture><source srcset=\"https:\/\/images.surferseo.art\/182b18af-9e2b-4275-b5db-0080a3eae17a.png 1x, https:\/\/images.surferseo.art\/182b18af-9e2b-4275-b5db-0080a3eae17a.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.surferseo.art\/182b18af-9e2b-4275-b5db-0080a3eae17a.png 1x, https:\/\/images.surferseo.art\/182b18af-9e2b-4275-b5db-0080a3eae17a.png 2x\" media=\"(min-width: 769px)\" \/><\/picture><p>For example, one of your goals may be to <em>convert 100 users from <a href=\"https:\/\/userpilot.com\/blog\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">freemium to premium<\/a> within the first week of the announcement<\/em>. Can you identify the SMART characteristics of this goal?<\/p><h2 id=\"ehde7\">Where to announce product updates<\/h2><p>Picking the right channel to announce your product update is essential to its success. When deciding on an appropriate channel, your goal should be to reach your target audience with your announcement wherever they may be.<\/p><p>For this, you\u2019ll have four primary channels:<\/p><ul><li><strong>In-app announcements<\/strong>: In-app messaging enables you to contextually announce new features to active users.<\/li><li><strong>Push notifications (mobile apps)<\/strong>: App notifications are a great way to reach all users, <a href=\"https:\/\/userpilot.com\/blog\/active-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">active<\/a> or not, with your messaging. However, they\u2019re easy to miss.<\/li><li><strong>Social media posts:<\/strong> If your goal is to <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive new user acquisition<\/a> with the new feature, you must employ your social media channels to reach potential customers.<\/li><li><strong>Product Hunt<\/strong>: With over six million users who are tech enthusiasts and investors, gaining <a href=\"https:\/\/userpilot.com\/blog\/how-to-launch-a-product-on-product-hunt\/\" target=\"_blank\" rel=\"noopener noreferrer\">traction on Product Hunt<\/a> helps you generate buzz within the community and attract new users.<\/li><\/ul><h2 id=\"1akiu\">Best practices when announcing feature or product updates<\/h2><p>So far, we\u2019ve covered the <em>what<\/em>, <em>when<\/em>, and <em>where <\/em>of announcing product updates. It\u2019s now time for the <em>how.<\/em> What follows are some best practices to ensure your product update announcement succeeds.<\/p><h3 id=\"a8nds\">Use modals for big product updates<\/h3><p><a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Modals<\/a> are bold, attention-grabbing <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI patterns<\/a> that sit in the center of the screen. A classic modal is usually so large that it gets in the way of the user journey and separates the user from the product.<\/p><p>Although they may be seen as annoying by some users, their size makes them ideal for expansive and important product announcements.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-redesign-modal_ebe3476aa153b35802f4a6a583f1b525_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/product-redesign-modal_ebe3476aa153b35802f4a6a583f1b525_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-redesign-modal_ebe3476aa153b35802f4a6a583f1b525_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/product-redesign-modal_ebe3476aa153b35802f4a6a583f1b525_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-redesign-modal_ebe3476aa153b35802f4a6a583f1b525_800.jpg\" alt=\"Product update modal created in Userpilot.\" \/><\/picture><figcaption>Product update modal created in <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>.<\/figcaption><\/figure><p>Before using a modal, always ask yourself if it\u2019s entirely necessary. If the information you want to share can be condensed, you can use smaller embedded patterns instead.<\/p><p>\ud83d\udca1<em> For example, CYBERBIZ used Userpilot modals and walkthroughs to announce a major admin panel redesign. By guiding users step-by-step inside the app, they improved feature adoption and reduced confusion, without overwhelming users with standalone announcements.<\/em><\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feature-announcement-in-userpilot-cyberbiz-case-study_7ef3beeeda2dbc38a81e3ada4e8bd5a7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-announcement-in-userpilot-cyberbiz-case-study_7ef3beeeda2dbc38a81e3ada4e8bd5a7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feature-announcement-in-userpilot-cyberbiz-case-study_7ef3beeeda2dbc38a81e3ada4e8bd5a7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-announcement-in-userpilot-cyberbiz-case-study_7ef3beeeda2dbc38a81e3ada4e8bd5a7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feature-announcement-in-userpilot-cyberbiz-case-study_7ef3beeeda2dbc38a81e3ada4e8bd5a7_800.png\" alt=\"cyberbiz product update case study\" \/><\/picture><figcaption>Cyberbiz created in-app announcements using Userpilot<\/figcaption><\/figure><figure class=\"embed strchf-type-embed regular strchf-size-regular strchf-align-center\"><div class=\"embed-container\"><div class=\"bookmark-container\" style=\"display: flex;\"><p>&nbsp;<\/p><div class=\"bookmark-focusable\" style=\"user-select: none; transition: background 20ms ease-in 0s; cursor: pointer; width: 100%; display: flex; flex-wrap: wrap-reverse; align-items: stretch; text-align: left; overflow: hidden; border: 1px solid rgba(55, 53, 47, 0.16); border-radius: 3px; position: relative; color: inherit;\"><div style=\"flex: 4 1 180px; padding: 12px 14px 14px; overflow: hidden; text-align: left;\"><div class=\"bookmark-title\" style=\"font-size: 14px; line-height: 20px; color: #37352f; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; min-height: 24px; margin-bottom: 2px;\">How CYBERBIZ Revamped Their Admin Panel With Userpilot<\/div><div class=\"bookmark-description\" style=\"font-size: 12px; line-height: 16px; color: rgba(55, 53, 47, 0.6); height: 32px; overflow: hidden;\">Learn how CYBERBIZ used <a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\">Userpilot analytics<\/a>, feedback, and engagement features to redesign their key functionality and improve its adoption.<\/div><div class=\"bookmark-domain\" style=\"display: flex; margin-top: 6px;\"><div style=\"font-size: 12px; line-height: 16px; color: #37352f; white-space: nowrap; overflow: hidden; text-overflow: ellipsis;\">userpilot.com<\/div><\/div><\/div><div class=\"bookmark-image\" style=\"flex: 1 1 180px; display: block; position: relative;\"><div style=\"position: absolute; top: 0; left: 0; right: 0; bottom: 0;\"><div style=\"width: 100%; height: 100%;\"><img decoding=\"async\" style=\"display: block; object-fit: cover; border-radius: 1px; background: white; width: 100%; height: 100%;\" role=\"presentation\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/how-cyberbiz-revamped-their-admin-panel-with-userpilot-1_56b9d502fbf1f1696f2ce3e4dd462a29_2000.png\" \/><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><\/div><\/div><\/figure><h3 id=\"lith\">Use in-app messages to announce new features for existing users<\/h3><p>One way to communicate product updates in-app without obstructing the <a href=\"https:\/\/userpilot.com\/blog\/user-flow\/\">user flow<\/a> is through <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a>. A tooltip is smaller and more subtle than a modal, easily slotting into the user\u2019s workflow.<\/p><p>Thanks to their size, tooltips are better for <a href=\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual in-app messaging<\/a>, as they can point to specific UI elements. You can use them as standalone elements or chain multiple tooltips together.<\/p><p>This makes it very useful when you need to <a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">educate users<\/a> on how the new feature works. As part of a flow, each tooltip explains how an element is used and helps users figure out the next step.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-announcement_234572ed1f5ecb323fb2a81efe2158f7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-announcement_234572ed1f5ecb323fb2a81efe2158f7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-announcement_234572ed1f5ecb323fb2a81efe2158f7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-announcement_234572ed1f5ecb323fb2a81efe2158f7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-announcement_234572ed1f5ecb323fb2a81efe2158f7_800.png\" alt=\"Product update tooltip created in Userpilot.\" \/><\/picture><figcaption>Product update tooltip created in Userpilot.<\/figcaption><\/figure><p>\ud83d\udca1 <em>Cledara did exactly this when they started using Userpilot to announce new features inside their app. Swapping email blasts for in-app tooltips and modals helped them speed up feature engagement dramatically \u2014 users started adopting new releases within days, not months.<\/em><\/p><blockquote><p>With Userpilot, the advantage we had was that we get to control more of the experience and control more of how we display it (in-app messages) with plenty more formatting options.<br \/>\u2013 Gerard Masnou, Head of Support and Operations at Cledara<\/p><\/blockquote><figure class=\"embed strchf-type-embed regular strchf-size-regular strchf-align-center\"><div class=\"embed-container\"><div class=\"bookmark-container\" style=\"display: flex;\"><p>&nbsp;<\/p><div class=\"bookmark-focusable\" style=\"user-select: none; transition: background 20ms ease-in 0s; cursor: pointer; width: 100%; display: flex; flex-wrap: wrap-reverse; align-items: stretch; text-align: left; overflow: hidden; border: 1px solid rgba(55, 53, 47, 0.16); border-radius: 3px; position: relative; color: inherit;\"><div style=\"flex: 4 1 180px; padding: 12px 14px 14px; overflow: hidden; text-align: left;\"><div class=\"bookmark-title\" style=\"font-size: 14px; line-height: 20px; color: #37352f; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; min-height: 24px; margin-bottom: 2px;\">How Cledara Streamlined In-App Communication and Engagement With Userpilot<\/div><div class=\"bookmark-description\" style=\"font-size: 12px; line-height: 16px; color: rgba(55, 53, 47, 0.6); height: 32px; overflow: hidden;\">Read to learn how Cledara leveraged Userpilot to improve customer communication in-app. Discover key features for targeted user engagement.<\/div><div class=\"bookmark-domain\" style=\"display: flex; margin-top: 6px;\"><div style=\"font-size: 12px; line-height: 16px; color: #37352f; white-space: nowrap; overflow: hidden; text-overflow: ellipsis;\">userpilot.com<\/div><\/div><\/div><div class=\"bookmark-image\" style=\"flex: 1 1 180px; display: block; position: relative;\"><div style=\"position: absolute; top: 0; left: 0; right: 0; bottom: 0;\"><div style=\"width: 100%; height: 100%;\"><img decoding=\"async\" style=\"display: block; object-fit: cover; border-radius: 1px; background: white; width: 100%; height: 100%;\" role=\"presentation\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/08\/How-Cledara-Increased-Customer-Engagement-in-Just-1-Week-With-Userpilot-1.png\" \/><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><\/div><\/div><\/figure><h3 id=\"8h44k\">Host a product updates webinar for big product releases<\/h3><p>For larger product updates, you need more than a static modal or tooltip announcement. Product updates that change so much in how an app works can <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">cause friction<\/a> and uncertainty if they aren\u2019t presented correctly.<\/p><p>Likewise, an update that introduces a complex new feature may need more than a simple announcement.<\/p><p>Your users deserve to see the update working in more detail and ask follow-up questions. The easiest way to do this is through a free webinar.<\/p><p>The combination of targeted in-app messaging about the update and relevant information about the webinar can help your customers <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">discover<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">adopt<\/a>, and make the most of the new features.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-update-webinar_0c16ad6be47efe6661a3615679dc82ea_800.png 1x, https:\/\/images.storychief.com\/account_6827\/product-update-webinar_0c16ad6be47efe6661a3615679dc82ea_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-update-webinar_0c16ad6be47efe6661a3615679dc82ea_800.png 1x, https:\/\/images.storychief.com\/account_6827\/product-update-webinar_0c16ad6be47efe6661a3615679dc82ea_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-update-webinar_0c16ad6be47efe6661a3615679dc82ea_800.png\" alt=\"Webinar modal created in Userpilot.\" \/><\/picture><figcaption>Webinar modal created in Userpilot.<\/figcaption><\/figure><h3 id=\"9pjoq\">Use micro-videos in your release notes to drive more engagement among existing customers<\/h3><p>A good feature announcement is more like a social media post than a blog post. Once it pops on your user\u2019s feed, it should immediately capture their attention and memorably communicate the information they need.<\/p><p>Visual elements like <a href=\"https:\/\/userpilot.com\/blog\/microvideos-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro-videos<\/a> and GIFs help you do just that. Where lengthy blocks of text can get tiring to read, a GIF or video can showcase your new feature in seconds, providing the user with a quick tutorial to get started.<\/p><p>For instance, in this example, <a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a> uses a GIF to showcase what its new messaging interface looks like.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/slack-new-feature-tooltip-product-updates_cd49abc8ce07f25e35f8af34c8a0d404.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/slack-new-feature-tooltip-product-updates_cd49abc8ce07f25e35f8af34c8a0d404.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/slack-new-feature-tooltip-product-updates_cd49abc8ce07f25e35f8af34c8a0d404.gif\" alt=\"slack product updates\" \/><\/picture><figcaption>Slack demos how a new feature works with a GIF.<\/figcaption><\/figure><p>And if you need to communicate more information, a detailed <a href=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">release note<\/a> or blog post \u2014 with links to additional resources, videos, or tutorials \u2014 can serve that purpose.<\/p><h3 id=\"evupk\">Pair your update announcements with interactive walkthroughs to drive new feature adoption<\/h3><p>Sometimes, product updates are simply too big and complex for a short explainer video\/GIF. In such cases, users can benefit from a more detailed walkthrough that shows them exactly how the feature works.<\/p><p>An <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a> is a series of sequential tooltips and modals that educate users on how to use a product or feature. You can launch a walkthrough contextually to show a user the different features of your update and get them to interact with it.<\/p><p>Thanks to their interactive nature, walkthroughs create a useful learning experience that builds user knowledge and drives <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>.<\/p><p>Take the example of the <a href=\"https:\/\/userpilot.com\/blog\/rocketbots-aha-moment-case-study-userpilot\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough of Rocketbots<\/a> (now Respond.io) made in Userpilot. It walks its users through the product step-by-step, which guides them toward activation and later, adoption.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/rocketbots-onboarding_b77f489dfc826fa49aff49b1aa2f176b.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/rocketbots-onboarding_b77f489dfc826fa49aff49b1aa2f176b.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/rocketbots-onboarding_b77f489dfc826fa49aff49b1aa2f176b.gif\" alt=\"Rocketbots interactive walkthrough.\" \/><\/picture><figcaption>Rocketbots interactive walkthrough.<\/figcaption><\/figure><h3 id=\"dpkqn\">Have an easily accessible \u201cWhat\u2019s New\u201d button<\/h3><p>The easiest way to ensure your users never miss update announcements is to create an easily accessible repository for it. This page should capture everything from bug fixes to improvements, new features, etc.<\/p><p>A \u201cWhat\u2019s New\u201d page enables you to share product updates quickly and easily, while also providing enough information for each update. You can clearly articulate the benefit of each update and the most efficient way of using it.<\/p><p>To be effective, though, this page should be visible and appealing, not tucked away in a dusty corner of your website.<\/p><p>SurferSEO, for example, uses a \u201cWhat\u2019s NEW?\u201d button with a gift icon to <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">encourage user engagement<\/a>. Clicking this button opens an in-app modal with release notes.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/surfer-free-credit_092cc4bfc9f515f904f6ab8aee3b4151_800.png 1x, https:\/\/images.storychief.com\/account_6827\/surfer-free-credit_092cc4bfc9f515f904f6ab8aee3b4151_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/surfer-free-credit_092cc4bfc9f515f904f6ab8aee3b4151_800.png 1x, https:\/\/images.storychief.com\/account_6827\/surfer-free-credit_092cc4bfc9f515f904f6ab8aee3b4151_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/surfer-free-credit_092cc4bfc9f515f904f6ab8aee3b4151_800.png\" alt=\"surfer product updates\" \/><\/picture><figcaption>SurferSEO makes new updates accessible to all users.<\/figcaption><\/figure><h3 id=\"c34jc\">Collect user feedback regarding recent updates and improve accordingly<\/h3><p>Product updates are part of a <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback loop<\/a>. You get feedback from users about your product \u2013 <em>what works, what doesn\u2019t, and what could improve<\/em>. Your <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product team<\/a> develops an update, and you announce it.<\/p><p>The loop doesn\u2019t end after your announcement, though. Instead, this is your time to go back to your users. Collect customer feedback using <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> regarding the changes.<\/p><p>That\u2019s exactly how our customers use Userpilot.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-user-segmentation-testimonial_21cfc133e77cdb97e798a666c11d1db1_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-user-segmentation-testimonial_21cfc133e77cdb97e798a666c11d1db1_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-user-segmentation-testimonial_21cfc133e77cdb97e798a666c11d1db1_800.png\" alt=\"userpilot testimonial\" \/><\/picture><\/figure><p>The feedback should tell you what they like\/dislike and how well the update meets their need. If there\u2019s a common reason for dislike in different users\u2019 answers, address it immediately to avoid dissatisfaction.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-survey_1bd969f51561b47fe84065d0796fed5e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-survey_1bd969f51561b47fe84065d0796fed5e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-survey_1bd969f51561b47fe84065d0796fed5e_800.png\" alt=\"Userpilot's in-app surveys for product updates\" \/><\/picture><figcaption>In-app survey created in Userpilot.<\/figcaption><\/figure><h3 id=\"efbi0\">Send product update email announcements to win back customers<\/h3><p><a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Churn surveys<\/a> are an excellent tool for discovering why users abandon your product. But they can give you more than just information.<\/p><p>When announcing product updates, you can target churned users who need the feature through <a href=\"https:\/\/userpilot.com\/blog\/product-launch-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">email announcements<\/a>. This is a good opportunity to show them you\u2019ve listened to their complaints and addressed their concerns.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/clickup-email-for-product-updates_4ae37d42c8c04d36dd76fcd6255232f2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/clickup-email-for-product-updates_4ae37d42c8c04d36dd76fcd6255232f2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/clickup-email-for-product-updates_4ae37d42c8c04d36dd76fcd6255232f2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/clickup-email-for-product-updates_4ae37d42c8c04d36dd76fcd6255232f2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/clickup-email-for-product-updates_4ae37d42c8c04d36dd76fcd6255232f2_800.png\" alt=\"Product updates email example.\" \/><\/picture><figcaption>Product updates email example.<\/figcaption><\/figure><h3 id=\"av2ib\">Personalize push notifications or stop sending them<\/h3><p>Let\u2019s be honest\u2014most mobile push notifications suck. They interrupt, they\u2019re irrelevant, and users ignore them (or worse, disable them).<\/p><p>But when they\u2019re timely and targeted? They work.<\/p><p>That\u2019s why we built <a href=\"https:\/\/userpilot.com\/blog\/how-to-send-push-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">push notifications<\/a> in Userpilot with built-in segmentation and event-based targeting. So instead of blasting all users, you can do things like:<\/p><ul><li>Nudge only users who haven\u2019t opened the app in 7 days<\/li><li>Send a reminder to trial users who never tried a key feature<\/li><li>Re-engage Android users who dropped off right before upgrading<\/li><\/ul><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/push-notification-templates-in-userpilot_609668a0f7e6b0b730090117bfa577c4_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/push-notification-templates-in-userpilot_609668a0f7e6b0b730090117bfa577c4_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/push-notification-templates-in-userpilot_609668a0f7e6b0b730090117bfa577c4_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/push-notification-templates-in-userpilot_609668a0f7e6b0b730090117bfa577c4_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/push-notification-templates-in-userpilot_609668a0f7e6b0b730090117bfa577c4_800.jpg\" alt=\"Push notification templates on mobile in Userpilot.\" \/><\/picture><figcaption>Push notification templates on mobile in Userpilot.<\/figcaption><\/figure><p>You can go even deeper with conditional triggers\u2014like sending a message the moment someone matches a specific event pattern or misses a goal.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-mobile-app-onboarding-settings_85fd328dd54d788ca60d97c67668e63a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-mobile-app-onboarding-settings_85fd328dd54d788ca60d97c67668e63a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-mobile-app-onboarding-settings_85fd328dd54d788ca60d97c67668e63a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-mobile-app-onboarding-settings_85fd328dd54d788ca60d97c67668e63a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-mobile-app-onboarding-settings_85fd328dd54d788ca60d97c67668e63a_800.png\" alt=\"push notification condition setting\" \/><\/picture><figcaption>What push notification condition settings look like in Userpilot.<\/figcaption><\/figure><p>This isn\u2019t about spam. It\u2019s about showing up at the right time, with the right message, for the right user. Anything less is just noise.<\/p><h3 id=\"aaefj\">Promote a big product update with a Product Hunt launch<\/h3><p>Product Hunt has a thriving community of tech enthusiasts, entrepreneurs, and investors, making it a great source of traffic from potential customers.<\/p><p>Take your time to write an engaging pitch that clearly articulates the benefit of your new feature and how it works. As users upvote your product, it generates a buzz that resonates well beyond the <a href=\"https:\/\/userpilot.com\/blog\/how-to-launch-a-product-on-product-hunt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Hunt<\/a> community.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-product-hunt-release-note_de840a3ad6590f723717a423ea936e7d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-product-hunt-release-note_de840a3ad6590f723717a423ea936e7d_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-product-hunt-release-note_de840a3ad6590f723717a423ea936e7d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-product-hunt-release-note_de840a3ad6590f723717a423ea936e7d_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-product-hunt-release-note_de840a3ad6590f723717a423ea936e7d_800.jpg\" alt=\"Userpilot analytics Product Hunt launch.\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\">Userpilot analytics Product<\/a> Hunt launch.<\/figcaption><\/figure><h2 id=\"fb2aa\">How to launch successful product updates with Userpilot<\/h2><p>Thankfully, with <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>, you don\u2019t need a technical team to implement the above suggestions. Userpilot empowers you to announce product updates successfully without writing any code.<\/p><p>It helps you to\u2026<\/p><h3 id=\"b9dnq\">Create in-app notifications using different UI patterns<\/h3><p>Our engagement suite gives you everything you need to announce product updates and guide users seamlessly inside your app.<\/p><p>Here\u2019s what you can build:<\/p><ul><li><strong>Onboarding flows (<a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a>, modals, slideouts, driven actions)<\/strong>: Chain multiple <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI patterns<\/a> together to create interactive walkthroughs for new features. You can easily highlight changes, guide users through step-by-step actions, and give them the option to dismiss at any point, because no one likes being forced into something they\u2019re not ready for.<\/li><li><strong>Spotlight<\/strong>: Draw immediate attention to important updates without interrupting the user experience. Unlike <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modals<\/a>, Spotlights don&#8217;t take over the whole screen, making them a great option when you want users to notice something without feeling blocked.<\/li><li><strong><a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Banners<\/a><\/strong>: Announce new <a href=\"https:\/\/userpilot.com\/blog\/feature-rollout\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature rollouts<\/a>, beta testing opportunities, or important updates with lightweight banners. They stay visible without disrupting the <a href=\"https:\/\/userpilot.com\/blog\/onboarding-user-flow-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">user flow<\/a>, giving you a subtle but effective way to communicate ongoing changes.<\/li><\/ul><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-onboaring-builder_fb51da624d7688d4dab50425e3b88b38_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-onboaring-builder_fb51da624d7688d4dab50425e3b88b38_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-onboaring-builder_fb51da624d7688d4dab50425e3b88b38_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-onboaring-builder_fb51da624d7688d4dab50425e3b88b38_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-onboaring-builder_fb51da624d7688d4dab50425e3b88b38_800.png\" alt=\"Userpilot\u2019s experience builder.\" \/><\/picture><figcaption>Userpilot\u2019s experience builder.<\/figcaption><\/figure><p>Everything is built to help you announce product updates the right way: clear, contextual, and respectful of the user journey.<\/p><h3 id=\"1v4tp\">Localize your product announcements<\/h3><p>If your customer base includes users from different nationalities, you should consider <a href=\"https:\/\/userpilot.com\/blog\/saas-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">localizing your product updates<\/a> in their native languages. This will help them understand your message more clearly and make them feel appreciated that you personalized their experiences.<\/p><p>Content localization is no rocket science if you\u2019re using Userpilot. All you need to do is enable your chosen language and then click on auto-translate \u2013 your message will be localized in a matter of seconds.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-in-app-message-localization_f0a5c187b40bb765ebfb9444c54bb813_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-in-app-message-localization_f0a5c187b40bb765ebfb9444c54bb813_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-in-app-message-localization_f0a5c187b40bb765ebfb9444c54bb813_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-in-app-message-localization_f0a5c187b40bb765ebfb9444c54bb813_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-in-app-message-localization_f0a5c187b40bb765ebfb9444c54bb813_800.jpg\" alt=\"Localization in Userpilot.\" \/><\/picture><figcaption>Localization in Userpilot.<\/figcaption><\/figure><h3 id=\"c6csd\">Optimize the copy of in-app product updates with AI writing assistant<\/h3><p>You can\u2019t expect your product updates to be successful if your copy is lacking.<\/p><p>Don\u2019t worry, you don\u2019t need to hire a copywriter for this. Just use Userpilot\u2019s AI writing assistant feature to create new copy, improve existing copy, adjust its length, and summarize your message. You can even use it as a spelling and grammar check.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-localization_0d676f2440e04598d68b834b0c050943.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-localization_0d676f2440e04598d68b834b0c050943.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/ai-localization_0d676f2440e04598d68b834b0c050943.gif\" alt=\"Userpilot\u2019s AI writing assistant feature.\" \/><\/picture><figcaption>Userpilot\u2019s AI writing assistant feature.<\/figcaption><\/figure><h3 id=\"17kq\">Collect customer feedback with in-app surveys<\/h3><p>Create and launch a variety of feedback surveys for new <a href=\"https:\/\/userpilot.com\/blog\/feature-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature requests<\/a>, satisfaction surveys, new update surveys, etc.<\/p><p>Userpilot provides an extensive library of customizable, ready-made <a href=\"https:\/\/userpilot.com\/blog\/product-feedback-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey templates<\/a>. You can select your desired template and adjust it to your needs or create one from scratch, code-free.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-survey-templates_e43fb9b5d7470da42814533437971c88_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-survey-templates_e43fb9b5d7470da42814533437971c88_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-survey-templates_e43fb9b5d7470da42814533437971c88_800.png\" alt=\"Userpilot\u2019s survey template library.\" \/><\/picture><figcaption>Userpilot\u2019s survey template library.<\/figcaption><\/figure><h3 id=\"bpgfj\">Analyze how users interact with new features with auto-capture<\/h3><p>In addition to collecting feedback, Userpilot enables you to see things directly from the user\u2019s perspective with autocapture.<\/p><p>All you have to do is label your new features, and you will have historical data to track how users interact with them. Do they locate it easily? Are engagement levels high or low? Is there an unusual <a href=\"https:\/\/userpilot.com\/blog\/funnel-drop\/\" target=\"_blank\" rel=\"noopener noreferrer\">drop-off<\/a> at some point in the flow?<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-labeled-events-1_d4193767f4a606d4b9142767e292fbb2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-labeled-events-1_d4193767f4a606d4b9142767e292fbb2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-labeled-events-1_d4193767f4a606d4b9142767e292fbb2_800.png\" alt=\"Visual labeler in Userpilot.\" \/><\/picture><figcaption>Visual labeler in Userpilot.<\/figcaption><\/figure><p>Depending on your findings, you can then prompt an <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a> to promote the feature and properly educate users.<\/p><h3 id=\"ff5vq\">Keep users updated with a resource center<\/h3><p><a href=\"https:\/\/userpilot.com\/blog\/resource-center-editor-userpilot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s resource center editor<\/a> can be used in several ways. Add a What\u2019s New widget, offer assistance for your new launch, and include a customer feedback widget.<\/p><p>You can customize the resource center per your company\u2019s branding and even localize it.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/resource-center-userpilot_ca11131f552e13cc729848c395ec952c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/resource-center-userpilot_ca11131f552e13cc729848c395ec952c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/resource-center-userpilot_ca11131f552e13cc729848c395ec952c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/resource-center-userpilot_ca11131f552e13cc729848c395ec952c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/resource-center-userpilot_ca11131f552e13cc729848c395ec952c_800.png\" alt=\"Userpilot\u2019s resource center editor.\" \/><\/picture><figcaption>Userpilot\u2019s resource center editor.<\/figcaption><\/figure><h2 id=\"7nfhs\">Improve your product update announcements!<\/h2><p>Ultimately, effective product update announcements reach the right customers with the right information. Your announcement should consider the user\u2019s needs as well as your own marketing goals and choose the right channel for both.<\/p><p>Ready to begin? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo call<\/a> with our team right away and learn how Userpilot can help you create product updates.<\/p>","protected":false},"excerpt":{"rendered":"<p>Announcing product updates is a big challenge for SaaS owners. To do it right, consider the user&#8217;s perspective and adapt your approach accordingly.<\/p>\n","protected":false},"author":55,"featured_media":270363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[5008,843,932],"class_list":["post-11101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-feature-announcements","tag-saas-product","tag-saas-product-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Announce Product Updates Successfully<\/title>\n<meta name=\"description\" content=\"Learn to announce SaaS product updates with tooltips, modals, webinars \u2014 and onboard users fast with tools like Userpilot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Announce Product Updates Successfully\" \/>\n<meta property=\"og:description\" content=\"Learn to announce SaaS product updates with tooltips, modals, webinars \u2014 and onboard users fast with tools like Userpilot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T06:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T09:22:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linh Khanh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linh Khanh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\"},\"author\":{\"name\":\"Linh Khanh\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\"},\"headline\":\"How to Announce Product Updates Successfully\",\"datePublished\":\"2025-04-15T06:17:50+00:00\",\"dateModified\":\"2026-03-24T09:22:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\"},\"wordCount\":2689,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png\",\"keywords\":[\"feature announcements\",\"SaaS product\",\"saas product management\"],\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/product-updates-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\",\"url\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\",\"name\":\"How to Announce Product Updates Successfully\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png\",\"datePublished\":\"2025-04-15T06:17:50+00:00\",\"dateModified\":\"2026-03-24T09:22:07+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\"},\"description\":\"Learn to announce SaaS product updates with tooltips, modals, webinars \u2014 and onboard users fast with tools like Userpilot.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"How to Announce Product Updates Successfully cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\",\"name\":\"Linh Khanh\",\"description\":\"I have a knack for content development and SEO copywriting. My experience expands to managing social media coordination and branding campaigns while working with micro-influencers for better brand promotion.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/khanhlinhle1306?\"],\"url\":\"https:\/\/userpilot.com\/blog\/author\/linh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Announce Product Updates Successfully","description":"Learn to announce SaaS product updates with tooltips, modals, webinars \u2014 and onboard users fast with tools like Userpilot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/product-updates-guide\/","og_locale":"en_US","og_type":"article","og_title":"How to Announce Product Updates Successfully","og_description":"Learn to announce SaaS product updates with tooltips, modals, webinars \u2014 and onboard users fast with tools like Userpilot.","og_url":"https:\/\/userpilot.com\/blog\/product-updates-guide\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2025-04-15T06:17:50+00:00","article_modified_time":"2026-03-24T09:22:07+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png","type":"image\/png"}],"author":"Linh Khanh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Linh Khanh","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/"},"author":{"name":"Linh Khanh","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691"},"headline":"How to Announce Product Updates Successfully","datePublished":"2025-04-15T06:17:50+00:00","dateModified":"2026-03-24T09:22:07+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/"},"wordCount":2689,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png","keywords":["feature announcements","SaaS product","saas product management"],"articleSection":["User Engagement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/product-updates-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/","url":"https:\/\/userpilot.com\/blog\/product-updates-guide\/","name":"How to Announce Product Updates Successfully","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png","datePublished":"2025-04-15T06:17:50+00:00","dateModified":"2026-03-24T09:22:07+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691"},"description":"Learn to announce SaaS product updates with tooltips, modals, webinars \u2014 and onboard users fast with tools like Userpilot.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/product-updates-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/product-updates-guide\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/how-to-announce-product-updates-successfully_21d3d2654519c38e0da5a05cca0ea0ad_2000.png","width":1876,"height":1228,"caption":"How to Announce Product Updates Successfully cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691","name":"Linh Khanh","description":"I have a knack for content development and SEO copywriting. My experience expands to managing social media coordination and branding campaigns while working with micro-influencers for better brand promotion.","sameAs":["https:\/\/www.linkedin.com\/in\/khanhlinhle1306?"],"url":"https:\/\/userpilot.com\/blog\/author\/linh\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/11101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=11101"}],"version-history":[{"count":11,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/11101\/revisions"}],"predecessor-version":[{"id":632252,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/11101\/revisions\/632252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/270363"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=11101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=11101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=11101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}