{"id":111317,"date":"2023-05-25T21:47:04","date_gmt":"2023-05-25T21:47:04","guid":{"rendered":"https:\/\/userpilot.com\/blog\/nonresponse-bias\/"},"modified":"2025-06-26T02:59:05","modified_gmt":"2025-06-26T02:59:05","slug":"nonresponse-bias","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/nonresponse-bias\/","title":{"rendered":"Nonresponse Bias: What It Is and How to Reduce It?"},"content":{"rendered":"<p>We talk about nonresponse bias when your <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">survey results <\/a>are skewed because not all users respond.<\/p>\n<p>To learn more about this, read this article as it explores:<\/p>\n<ul>\n<li>The concept of nonresponse bias.<\/li>\n<li>Why it&#8217;s bad for your product.<\/li>\n<li>Its most common causes.<\/li>\n<li>Proven ways to reduce nonresponse bias.<\/li>\n<\/ul>\n<p>Let&#8217;s get right to it.<\/p>\n<h2 id=\"17i6c\">What is meant by nonresponse bias?<\/h2>\n<p>Nonresponse bias occurs when survey results are distorted because a portion of your target audience didn\u2019t participate in the survey.<\/p>\n<p>In other words, if a big part of your user population doesn&#8217;t respond to your surveys, the results won&#8217;t be valid, especially when their opinions and preferences are very different from those who respond.<\/p>\n<p>However, to be considered nonresponse bias, there must be a systematic issue that doesn&#8217;t allow a whole group of users to participate, like the choice of the survey method.<\/p>\n<p>The kind of nonresponse when a portion of users don&#8217;t respond to the <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey <\/a>is called unit nonresponse. A unit is simply a person or a specific group of users.<\/p>\n<p>Item nonresponse, on the other hand, is when users don&#8217;t respond to some of the <a href=\"https:\/\/userpilot.com\/blog\/type-of-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">questions <\/a>in the survey.<\/p>\n<h2 id=\"bjqe2\">What is the difference between response bias and nonresponse bias?<\/h2>\n<p>Response and nonresponse bias are both kinds of <a href=\"https:\/\/userpilot.com\/blog\/avoiding-survey-bias\/\" target=\"_blank\" rel=\"noopener noreferrer\">biases <\/a>that can result in unreliable survey results.<\/p>\n<p>Response bias happens when your users provide inaccurate responses to the survey <a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">questions<\/a>, either intentionally or by accident. For example, they may not understand the question wording or have a skewed view of their preferences or behaviors.<\/p>\n<p>Nonresponse bias, on the other hand, occurs when lots of users don&#8217;t respond to the <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey <\/a>and their views are dramatically different from those who respond. This results in an incomplete picture of the situation.<\/p>\n<h2 id=\"fm6b2\">Why is a high non-response bias unfavorable?<\/h2>\n<p>A high nonresponse bias is a serious concern because it negatively affects the accuracy and reliability of the survey results.<\/p>\n<p>When there is a large gap between survey respondents and nonrespondents, the survey results won&#8217;t reflect the true <a href=\"https:\/\/userpilot.com\/blog\/customer-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">user sentiment<\/a>, needs, preferences, or <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points.<\/a><\/p>\n<p>This will have a negative impact on the <a href=\"https:\/\/userpilot.com\/blog\/data-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">product decisions<\/a> you make. Since you don&#8217;t know about the needs of a significant group of your users, you will simply not be able to address them.<\/p>\n<h2 id=\"9pvu1\">Common reasons why nonresponse bias occurs<\/h2>\n<p>What are the reasons for nonresponse bias? Let&#8217;s check out some of the most common culprits.<\/p>\n<h3 id=\"fqauj\">Poor survey design<\/h3>\n<p>A survey with unclear, irrelevant, or excessively long <a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">questions<\/a> can discourage respondents from completing it.<\/p>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/ux-design-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey UX<\/a> matters as well. If a survey has poor usability or isn&#8217;t aesthetically pleasing, it may put off potential respondents.<\/p>\n<h3 id=\"c9rfl\">Incorrect survey audience<\/h3>\n<p>Targeting the wrong audience is another reason for nonresponse bias.<\/p>\n<p>Potential respondents may ignore the survey if they aren&#8217;t interested in it its scope or feel they don&#8217;t have enough knowledge about the subject matter.<\/p>\n<h3 id=\"fhk5f\">Unwillingness to respond to a survey<\/h3>\n<p>Nonresponse bias often occurs because of the unwillingness of your users to participate in a survey.<\/p>\n<p>This could happen if the questions are inappropriate, culturally insensitive, or they have concerns about the security of their data.<\/p>\n<p>The actual outcome variables also have an impact on response rates. For example, if you&#8217;re running a survey on exercise habits, users who don&#8217;t exercise regularly may ignore it.<\/p>\n<h3 id=\"11tq6\">Failed survey delivery<\/h3>\n<p>Nonresponse bias can also result from failed survey delivery due to technical issues or human error.<\/p>\n<p>For example, if you&#8217;re collecting survey data through <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">emails<\/a>, they may end up in recipients&#8217; spam folders or be blocked by email filters.<\/p>\n<h3 id=\"esapc\">Unintentional survey nonresponse<\/h3>\n<p>Finally, nonresponse bias can occur when your users unintentionally fail to complete a survey.<\/p>\n<p>This can happen if they forget to share the final survey with your company, lose the survey link, or experience bugs while attempting to complete it.<\/p>\n<h2 id=\"5v7j2\">What is an example of non-response bias?<\/h2>\n<p>Let&#8217;s imagine you&#8217;re running an in-app survey to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect customer feedback<\/a> on your latest feature release.<\/p>\n<p>You design a survey and trigger it for all your users, and keep it active for one day.<\/p>\n<p>The catch is that only the most active of your users use it daily.<\/p>\n<p>Most of your user population doesn&#8217;t, so they won&#8217;t have a chance to see the survey. Such a limited window could also exclude users from different time zones.<\/p>\n<p>Consequently, the data collected through this survey will be skewed. That&#8217;s because it will come from your <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a>, who are a biased sample.<\/p>\n<h2 id=\"fd394\">Best practices for reducing nonresponse bias and increasing response rates<\/h2>\n<p>How do you <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-survey-response-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase your survey response rates <\/a>and reduce nonresponse bias? Let&#8217;s look at a few tested strategies that may help.<\/p>\n<h3 id=\"1cs94\">Keep the entire survey short and focused<\/h3>\n<p>When <a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">designing your survey<\/a>, start with a clear <a href=\"https:\/\/userpilot.com\/blog\/product-manager-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">goal<\/a>. Decide what kind of data you are after. For example, is it to <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">measure overall user satisfaction <\/a>or just with a particular <a href=\"https:\/\/userpilot.com\/blog\/new-feature-validation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature<\/a>? This will allow you to keep your survey focused.<\/p>\n<p>Next, keep the survey short and relevant. 2-3 questions, including a single open-ended question, seem to be a good sweet spot. The longer the survey, the fewer users will get to the end.<\/p>\n<p>Finally, make some of the questions optional.<\/p>\n<p>Open-ended questions require more time and concentration to answer. If your user is not in the zone to engage with them at a particular moment, they won&#8217;t submit the survey at all if you make all questions compulsory.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/optional-questions-nonresponse-bias_bcc9353eb7277aec20e0e6d2d2718491_800.png 1x, https:\/\/images.storychief.com\/account_6827\/optional-questions-nonresponse-bias_bcc9353eb7277aec20e0e6d2d2718491_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/optional-questions-nonresponse-bias_bcc9353eb7277aec20e0e6d2d2718491_800.png 1x, https:\/\/images.storychief.com\/account_6827\/optional-questions-nonresponse-bias_bcc9353eb7277aec20e0e6d2d2718491_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/optional-questions-nonresponse-bias_bcc9353eb7277aec20e0e6d2d2718491_800.png\" alt=\"Make some questions optional\" \/><\/picture><figcaption>Make some questions optional.<\/figcaption><\/figure>\n<h3 id=\"f3oq9\">Add a progress bar in surveys to boost completion rates<\/h3>\n<p>Adding a <a href=\"https:\/\/userpilot.com\/blog\/progress-bar-ui-ux-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">progress bar <\/a>increases the survey completion rates.<\/p>\n<p>Progress bars tell users how much time the survey may take to complete and motivate them to carry on when they start.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/progress-bar-nonresponse-bias_8be5815e339654199cc42fcc27bb54b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/progress-bar-nonresponse-bias_8be5815e339654199cc42fcc27bb54b9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/progress-bar-nonresponse-bias_8be5815e339654199cc42fcc27bb54b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/progress-bar-nonresponse-bias_8be5815e339654199cc42fcc27bb54b9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/progress-bar-nonresponse-bias_8be5815e339654199cc42fcc27bb54b9_800.png\" alt=\"Include a progress bar to reduce nonresponse bias\" \/><\/picture><figcaption>Include a progress bar to reduce nonresponse bias.<\/figcaption><\/figure>\n<h3 id=\"ek76s\">Use segmentation to reach the right survey audience<\/h3>\n<p>Survey relevance is the key to high response rates.<\/p>\n<p>To make sure your survey is relevant, target the right <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments.<\/a> For example, if you&#8217;re asking for feedback about the new feature you&#8217;ve just released, ask only the users who have actually used it.<\/p>\n<p>How do you segment users and identify target audiences?<\/p>\n<p>You can use their responses to <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome surveys<\/a>,<a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product usage data<\/a>, or demographic characteristics.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/survey-segmentation-nonresponse-bias_a64e19889256d0832efe0d8ada0841b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-segmentation-nonresponse-bias_a64e19889256d0832efe0d8ada0841b9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/survey-segmentation-nonresponse-bias_a64e19889256d0832efe0d8ada0841b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-segmentation-nonresponse-bias_a64e19889256d0832efe0d8ada0841b9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/survey-segmentation-nonresponse-bias_a64e19889256d0832efe0d8ada0841b9_800.png\" alt=\"User segmentation\" \/><\/picture><figcaption>User segmentation for surveys in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"bsoa7\">Trigger surveys contextually to achieve high response rates<\/h3>\n<p>Another way to boost response rates and hence, reduce nonresponse bias is by triggering your surveys <a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextually<\/a>.<\/p>\n<p>So if you&#8217;re evaluating a new feature, trigger the survey just when the users have used it. In this way, you increase the chance that they respond. What&#8217;s more, their responses are likely to be more accurate because the experience is still fresh in their minds.<\/p>\n<p>To be able to trigger surveys contextually, you need a tool that displays <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage data<\/a> in real time, like <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/contextual-survey-nonresponse-bias_cb7caebe675d6c94b409e9fefe7ce640_800.png 1x, https:\/\/images.storychief.com\/account_6827\/contextual-survey-nonresponse-bias_cb7caebe675d6c94b409e9fefe7ce640_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/contextual-survey-nonresponse-bias_cb7caebe675d6c94b409e9fefe7ce640_800.png 1x, https:\/\/images.storychief.com\/account_6827\/contextual-survey-nonresponse-bias_cb7caebe675d6c94b409e9fefe7ce640_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/contextual-survey-nonresponse-bias_cb7caebe675d6c94b409e9fefe7ce640_800.png\" alt=\"Trigger surveys contextually to reduce nonresponse bias\" \/><\/picture><figcaption>Trigger surveys contextually to reduce nonresponse bias.<\/figcaption><\/figure>\n<h3 id=\"86aci\">Avoid asking double-barreled questions to reduce inaccurate or false answers<\/h3>\n<p>Double-barrelled <a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">questions<\/a> are difficult to interpret, both for the respondents and for those who analyze results.<\/p>\n<p>Let&#8217;s look at this question:<\/p>\n<blockquote><p><em>&#8216;How easy is it to use the product and will you recommend it to your friends?<\/em><\/p><\/blockquote>\n<p>It asks the user for insights on two very unrelated aspects. The product may be super easy to use but still not worth recommending.<\/p>\n<p>If so, which answer should they choose? 1? 5? None? Probably.<\/p>\n<p>To avoid confusion, break the <a href=\"https:\/\/userpilot.com\/blog\/good-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">questions<\/a> down and ask them in <em>separate <\/em>surveys.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-barrel-question-nonresponse-bias_62b67a3649422127aa6c3d2a24ec81c4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/double-barrel-question-nonresponse-bias_62b67a3649422127aa6c3d2a24ec81c4_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-barrel-question-nonresponse-bias_62b67a3649422127aa6c3d2a24ec81c4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/double-barrel-question-nonresponse-bias_62b67a3649422127aa6c3d2a24ec81c4_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/double-barrel-question-nonresponse-bias_62b67a3649422127aa6c3d2a24ec81c4_800.png\" alt=\"Avoid double-barrelled questions to reduce nonresponse bias\" \/><\/picture><figcaption>Avoid double-barrelled questions to reduce nonresponse bias.<\/figcaption><\/figure>\n<h3 id=\"8o7o7\">Analyze where users drop off from the survey and improve accordingly<\/h3>\n<p>Product data analysis and tools like session recordings will help you identify the parts of the survey that make users give up.<\/p>\n<p>With such insights, you may be able to identify UI issues that cause <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a> or a confusing survey question that needs tweaking.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/survey-analytics-nonresponse-bias_fcfc84eb2019f3343771f382caee766f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-analytics-nonresponse-bias_fcfc84eb2019f3343771f382caee766f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/survey-analytics-nonresponse-bias_fcfc84eb2019f3343771f382caee766f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-analytics-nonresponse-bias_fcfc84eb2019f3343771f382caee766f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/survey-analytics-nonresponse-bias_fcfc84eb2019f3343771f382caee766f_800.png\" alt=\"Survey analytics in Userpilot\" \/><\/picture><figcaption>Survey analytics in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"c9ufu\"><strong>Translate surveys to avoid exclusion<\/strong><\/h3>\n<p>To avoid systematic bias in your surveys and boost response rates, make sure not to exclude any user groups.<\/p>\n<p>For example, if you&#8217;re targeting users who are not native speakers of your language, make sure they can actually understand the questions. To avoid misunderstandings, use simple language and avoid jargon.<\/p>\n<p>Better yet, <a href=\"https:\/\/userpilot.com\/blog\/survey-translation\/\" target=\"_blank\" rel=\"noopener noreferrer\">translate it into their native tongue<\/a>. With machine translation tools like Google Translate, you don&#8217;t need to hire professional translators.<\/p>\n<p>And some tools, like Userpilot, allow you to translate the survey questions inside the app. It takes literally a few clicks to enable the <a href=\"https:\/\/userpilot.com\/blog\/saas-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">localization <\/a>feature, add a locale, and auto-translate your questions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/translate-your-survey-questions-userpilot_0c090958c9a13401599b091a8765730b.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/translate-your-survey-questions-userpilot_0c090958c9a13401599b091a8765730b.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/translate-your-survey-questions-userpilot_0c090958c9a13401599b091a8765730b.gif\" alt=\"Translate your survey questions in Userpilot.\" \/><\/picture><figcaption>Translate your survey questions in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"7h1j3\"><strong>Make the survey design accessible<\/strong><\/h3>\n<p>Poor survey accessibility could be another way to unintentionally exclude certain user segments.<\/p>\n<p>For example, surveys that rely on visual content may exclude users with impaired vision.<\/p>\n<p>To avoid it, make sure surveys are compatible with assistive technologies, like immersive readers. What\u2019s more, consider adopting the survey color patterns to make them more accessible, just like Asana did.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/asana-color-code-nonresponse-bias_9cbf2597750ba3c2761f9298ab13e30d_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/asana-color-code-nonresponse-bias_9cbf2597750ba3c2761f9298ab13e30d_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/asana-color-code-nonresponse-bias_9cbf2597750ba3c2761f9298ab13e30d_800.jpg\" alt=\"Asana changed its color patterns to increase accessibility\" \/><\/picture><figcaption>Asana changed its color patterns to increase accessibility.<\/figcaption><\/figure>\n<p>Moreover, make sure your surveys are optimized for mobile devices and don&#8217;t require rapid internet speeds so that users who rely on mobile phones can access them easily.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">Mobile surveys<\/a> are a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<h3 id=\"6mfa6\">Give potential respondents incentives to complete surveys<\/h3>\n<p>No matter how <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyal <\/a>and active your users are, sometimes they just need a little bit of extra motivation to complete the surveys.<\/p>\n<p>Choosing the right incentives may be tricky. They need to be affordable and attractive at the same time. If it isn&#8217;t tempting enough, it won&#8217;t have the desired effect and users may even feel insulted.<\/p>\n<p>For a short <a href=\"https:\/\/userpilot.com\/blog\/user-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a>, a raffle ticket that gives them a chance to win free credit will work nicely. For longer surveys, which require a lot of users&#8217; time, a voucher or free access to a <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">premium <\/a>plan will be more adequate.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/incentive-nonresponse-bias_4b7d4ec5ab92653d37c9300dc476ce17_800.png 1x, https:\/\/images.storychief.com\/account_6827\/incentive-nonresponse-bias_4b7d4ec5ab92653d37c9300dc476ce17_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/incentive-nonresponse-bias_4b7d4ec5ab92653d37c9300dc476ce17_800.png 1x, https:\/\/images.storychief.com\/account_6827\/incentive-nonresponse-bias_4b7d4ec5ab92653d37c9300dc476ce17_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/incentive-nonresponse-bias_4b7d4ec5ab92653d37c9300dc476ce17_800.png\" alt=\"Incentive to take part in the survey\" \/><\/picture><figcaption>An incentive to take part in the survey.<\/figcaption><\/figure>\n<h3 id=\"cj5bo\">Test the optimal time for sharing surveys<\/h3>\n<p>Your survey response rates may vary depending on the day of the week or the time of the day.<\/p>\n<p>How do you choose the best time to trigger your surveys?<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> is a possible solution.<\/p>\n<p>For example, you could trigger the same survey for half of the target audience on Friday and half on Monday to decide which day is better. Once you have the day, you could run the test in the morning and in the late afternoon. Finally, you could test specific hours.<\/p>\n<p>The downside of split testing is that it&#8217;s very time-consuming. Even if you run <a href=\"https:\/\/userpilot.com\/blog\/alternatives-to-ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">multivariate <\/a>tests, it will take a few tests to zero in on the best time. That&#8217;s why it should be used at the final stage of testing, to validate your ideas.<\/p>\n<p>To preselect the times you want to <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">experiment <\/a>with, leverage customer data from the past and see when users are most likely to respond.<\/p>\n<h2 id=\"cnmnk\">Conclusion<\/h2>\n<p>Nonresponse bias occurs when a group of users are not able to complete a survey and as a result, its results are skewed.<\/p>\n<p>To avoid this problem, invest in inclusive survey design, keep your surveys short and to the point, and consider rewarding users for their participation. Track completion rates and user product analytics to improve the survey UI and experiment with the best times.<\/p>\n<p>If you want to see how to design and contextually trigger targeted surveys with Userpilot, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonresponse bias occurs when a group of users are not able to complete a survey and as a result, its results are skewed. To avoid the problem, invest in inclusive survey design, keep your surveys short and to the point, and consider rewarding users for their participation. If you want to see how to design and contextually trigger targeted surveys with Userpilot, book the demo!<\/p>\n","protected":false},"author":24,"featured_media":111318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[941,235,1602,225,763,4978,4977,353,1697],"class_list":["post-111317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-collect-feedback","tag-customer-feedback","tag-customer-survey","tag-in-app-survey","tag-saas-user-surveys","tag-survey-design","tag-survey-results","tag-user-sentiment","tag-user-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nonresponse Bias: What It Is and How to Reduce It?<\/title>\n<meta name=\"description\" content=\"Learn what nonresponse bias is, its impact on survey data, and effective strategies to reduce it by reading this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/nonresponse-bias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonresponse Bias: What It Is and How to Reduce It?\" \/>\n<meta property=\"og:description\" content=\"Learn what nonresponse bias is, its impact on survey data, and effective strategies to reduce it by reading this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/nonresponse-bias\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta 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