{"id":111525,"date":"2023-05-29T19:34:52","date_gmt":"2023-05-29T19:34:52","guid":{"rendered":"https:\/\/userpilot.com\/blog\/how-to-calculate-customer-attrition-rate\/"},"modified":"2026-04-07T13:34:15","modified_gmt":"2026-04-07T13:34:15","slug":"retention-table","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/retention-table\/","title":{"rendered":"How to Read a Retention Table [+ Different Retention Analysis Alternatives]"},"content":{"rendered":"<p>Have you ever come across a retention table and wondered what it all means?<\/p>\n<p>Cracking the retention table will provide invaluable insights into user behavior and retention. So, if you want to boost your <a href=\"https:\/\/userpilot.com\/solutions\/customer-retention-software\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a>, you should know how to interpret and analyze the retention table.<\/p>\n<p>Reading retention tables is just the tip of the iceberg when analyzing customer retention, and many other beneficial <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\">retention analysis alternatives<\/a> are available.<\/p>\n<p>In this article, we&#8217;ll go through how to read a retention table and explore different retention analysis alternatives.<\/p>\n<h2 id=\"97tlk\">Summary of how to read a retention table<\/h2>\n<ul>\n<li>A <a href=\"https:\/\/userpilot.com\/blog\/user-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention <\/a>table is a powerful report that tracks and analyzes <a href=\"https:\/\/userpilot.com\/blog\/engaged-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a> over time.<\/li>\n<li>The retention tables help you measure <a href=\"https:\/\/userpilot.com\/blog\/average-customer-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rates<\/a>, assess <a href=\"https:\/\/userpilot.com\/blog\/product-health\/\" target=\"_blank\" rel=\"noopener noreferrer\">product health<\/a>, and monitor product growth.<\/li>\n<li>Each data point in a retention table represents a specific measurement of <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">user retention<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">User cohorts<\/a> group users based on common characteristics or time periods.<\/li>\n<li>The number of users section indicates each cohort&#8217;s total number of users.<\/li>\n<li>Time frames in a retention table represent specific periods for measuring retention rates.<\/li>\n<li>Some best alternative ways to analyze retention impact include:<\/li>\n<\/ul>\n<ol type=\"1\">\n<li>Monitoring feature performance through feature audit, hover tracking, <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">click tracking<\/a>, etc., helps understand its impact on engagement, <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction<\/a>, and retention.<\/li>\n<li>Tracking active users with <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a> over time helps you determine the effectiveness of retention efforts.<\/li>\n<li>Trend analysis observes the <a href=\"https:\/\/userpilot.com\/blog\/retention-curve\/\">retention curve<\/a> for specific events or features over time.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-engagement-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel analysis<\/a> tracks <a href=\"https:\/\/userpilot.com\/blog\/customer-churn-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">user churn<\/a> and identifies drop-offs in the <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>.<\/li>\n<li>Adding a starting event allows you to observe the path that <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a> often take and optimize the user retention path by following that <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy path<\/a>.<\/li>\n<\/ol>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Churn Prevention\" src=\"https:\/\/sw11.userpilot.com\/WkWUNQj7WT4QoqhLSQbE?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h2 id=\"f9ftd\">What is a retention table?<\/h2>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/user-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention <\/a>table (also called cohort table or retention chart) is a special and powerful report that lets you track and analyze how different <a href=\"https:\/\/userpilot.com\/blog\/engaged-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">user groups engage<\/a> with your platform over time.<\/p>\n<h2 id=\"5pnut\">What is the importance of a retention chart?<\/h2>\n<p>A retention chart depicts <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a> trends and allows you to analyze the ins and outs of your retention efforts&#8217; performance. In a broader sense, it helps you &#8211;<\/p>\n<ul>\n<li>Track and measure your retention efforts by serving as a visual representation of user<a href=\"https:\/\/userpilot.com\/blog\/retention-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\"> retention KPIs (key performance indicators)<\/a>.<\/li>\n<li>Assess <a href=\"https:\/\/userpilot.com\/blog\/product-health\/\" target=\"_blank\" rel=\"noopener noreferrer\">product health<\/a> and performance by showcasing user engagement and highlighting significant drop-offs.<\/li>\n<li>Monitor product growth by providing insights into acquisition, retention, etc., over specific time frames.<\/li>\n<\/ul>\n<p>Retention tables are a valuable component of retention analysis. However, a retention analysis encompasses many more metrics and insights beyond just the tables.<\/p>\n<h2 id=\"auhdh\">How to read each data point in a retention table?<\/h2>\n<p>Data points in a retention table refer to a specific measurement or observation of user retention. Reading and interpreting retention data points is essential for gaining valuable insights into each new user cohort&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/average-customer-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rates<\/a> and trends.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-634181\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-scaled.png\" alt=\"\" width=\"2560\" height=\"1436\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-450x253.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-1024x575.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-768x431.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-1536x862.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/924ab985-7414-4245-93dd-9d52e95a0d48-2048x1149.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3 id=\"d1jid\">User cohort<\/h3>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user cohort<\/a> represents a group of users who share a common characteristic or belong to the same period. SaaS businesses often employ time-based cohorts to accurately analyze <a href=\"https:\/\/userpilot.com\/blog\/users-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer behavior<\/a> and retention over specific periods.<\/p>\n<h3 id=\"epv1v\">Number of users<\/h3>\n<p>The number of users section is self-explanatory as it indicates each cohort&#8217;s total number of users. It provides critical information about the size and composition of user groups at any specific event or period.<\/p>\n<h3 id=\"93p47\">Time frame<\/h3>\n<p>In a retention table, the columns usually represent the time frame, and you&#8217;ll find them organized in increments such as days, weeks, or months. They offer information about the specific periods over which you measure the retention rates.<\/p>\n<h2 id=\"airls\">Alternative ways to leverage data for retention analysis<\/h2>\n<p>Let&#8217;s look at some of the best ways to perform retention analysis.<\/p>\n<h3 id=\"vrqm\">Monitor feature performance for retention impact analysis<\/h3>\n<p>One effective alternative to the retention table is to monitor feature performance and analyze how it impacts user retention. It helps you understand how specific product features contribute to better <a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer engagement<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction<\/a>, and retention.<\/p>\n<p>You can tag features to monitor specific interactions, like click and hover, to assess your features&#8217; performance. Along with hover and <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">click tracking<\/a>, you can also use feature audits to determine how much value your product features bring to customers and how they impact user retention.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tracking-analytics-retention-table-alternatives_286313f4abd290129957a4180d4f33e5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-tracking-analytics-retention-table-alternatives_286313f4abd290129957a4180d4f33e5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tracking-analytics-retention-table-alternatives_286313f4abd290129957a4180d4f33e5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-tracking-analytics-retention-table-alternatives_286313f4abd290129957a4180d4f33e5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tracking-analytics-retention-table-alternatives_286313f4abd290129957a4180d4f33e5_800.png\" alt=\"feature-tracking-analytics-retention-table-alternatives.png\" \/><\/picture><figcaption>Feature performance analytics.<\/figcaption><\/figure>\n<h3 id=\"d9thd\">Track active users using event-based data to measure retention rate<\/h3>\n<p>The number of active users acts as a sign of how effective your retention efforts are.<\/p>\n<p>You can <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment your user base<\/a> using filters and group users based on their characteristics, behavior, or interactions with your product. For example, you can create user segments based on feature interaction, in-app content engagement, or sign-up period.<\/p>\n<p>After establishing user segments, you should monitor the number of active users within each segment over time. Visualizing this data using a bar and line graph will give you a comprehensive understanding of user retention trends. The bar graph represents the number of active users within each segment, while the line retention graph showcases the retention rate.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-active-users-number-userpilot_1296bd06717c62b40368cb149e0230e5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tracking-active-users-number-userpilot_1296bd06717c62b40368cb149e0230e5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-active-users-number-userpilot_1296bd06717c62b40368cb149e0230e5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tracking-active-users-number-userpilot_1296bd06717c62b40368cb149e0230e5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/tracking-active-users-number-userpilot_1296bd06717c62b40368cb149e0230e5_800.png\" alt=\"tracking-active-users-number-userpilot.png\" \/><\/picture><figcaption>Track active users&#8217; numbers.<\/figcaption><\/figure>\n<h3 id=\"c73o3\">Use trend analysis to monitor the retention curve<\/h3>\n<p>Select specific events or features you want to track to begin the trend analysis. They can be actions within your product, feature usage, return event, etc.<\/p>\n<p>Trend analysis allows you to observe the retention curve over time for users interacting with the selected events or features. You can then use it to monitor the retention curve of users who use those specific features or do those <a href=\"https:\/\/userpilot.com\/blog\/event-based-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">certain events<\/a>. It visualizes the percentage of users who continue to remain engaged or active over time.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/trend-analysis-userpilot_9407ea2f3ff09215aa3f879d8406fb31_800.png 1x, https:\/\/images.storychief.com\/account_6827\/trend-analysis-userpilot_9407ea2f3ff09215aa3f879d8406fb31_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/trend-analysis-userpilot_9407ea2f3ff09215aa3f879d8406fb31_800.png 1x, https:\/\/images.storychief.com\/account_6827\/trend-analysis-userpilot_9407ea2f3ff09215aa3f879d8406fb31_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/trend-analysis-userpilot_9407ea2f3ff09215aa3f879d8406fb31_800.png\" alt=\"trend-analysis-userpilot.png\" \/><\/picture><figcaption>Trend analysis.<\/figcaption><\/figure>\n<h3 id=\"6iav2\">Track how many users churn across the customer journey using funnels<\/h3>\n<p>Tracking the number of <a href=\"https:\/\/userpilot.com\/blog\/churned-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">churned users<\/a> throughout the customer journey gives you a comprehensive picture of user retention. You can map touchpoints and utilize <a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis<\/a> to identify drop-offs and <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a> that may lead to churn.<\/p>\n<p>The first step is to map out the <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a> to create a <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>. Then you should use funnel analysis to monitor the number of users at each stage and observe how they move from one stage to the next. Analyzing <a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel conversion rates<\/a> helps you identify drop-offs and friction points that potentially contribute to churn.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-635234\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-userpilot_f1b6ea6400e92298384ee3a7f449b63e_800.jpg\" alt=\"\" width=\"800\" height=\"462\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-userpilot_f1b6ea6400e92298384ee3a7f449b63e_800.jpg 800w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-userpilot_f1b6ea6400e92298384ee3a7f449b63e_800-450x260.jpg 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-userpilot_f1b6ea6400e92298384ee3a7f449b63e_800-768x444.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 id=\"cjsav\">Add a starting event to observe and optimize user retention path from that event<\/h3>\n<p>Another effective alternative to the retention table is to start events and optimize these retention paths. When you use this data-driven approach, it gets easier to replicate the successful user paths and create a compelling user experience.<\/p>\n<p>At first, you need to add starting events, like activity events, pages, etc., to observe meticulously. Then you should observe what path users often take to adopt your products and become <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a>. It offers unique insights into the adoption process and the path that leads to higher user retention.<\/p>\n<p>After uncovering the key steps behind user satisfaction, you should replicate this <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;happy path&#8221;<\/a> and optimize the experience for new users. As a result, you&#8217;ll be more effective in creating more power users and significantly driving more retention.<\/p>\n<h2 id=\"dp99l\">Conclusion<\/h2>\n<p>Understanding your retention table is highly critical if you want to achieve a great customer retention rate. But as we&#8217;ve discussed, there are also many other alternatives to analyze retention analysis, which you should utilize to the fullest.<\/p>\n<p>Want to get started with a retention table and other alternatives? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot Demo<\/a> and see how you can effectively perform retention analysis.<\/p>\n<div class=\"poptin-embedded\" data-id=\"4557169bcced2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever come across a retention table and wondered what it all means? Cracking the retention table will provide invaluable insights into user behavior and retention. In this article, we&#8217;ll go through how to read a retention table and explore different retention analysis alternatives.<\/p>\n","protected":false},"author":24,"featured_media":111526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[25,82,488],"tags":[1670,332,285,1862,4981,429,316,245],"class_list":["post-111525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success","category-growth","category-user-engagement","tag-customer-behavior","tag-customer-engagement","tag-customer-retention","tag-retention-analysis","tag-retention-table","tag-user-behavior","tag-user-engagement","tag-user-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Read a Retention Table [+ Different Retention Analysis Alternatives]<\/title>\n<meta name=\"description\" content=\"Looking to learn how to read a retention table? 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