{"id":11164,"date":"2022-02-07T21:19:53","date_gmt":"2022-02-07T21:19:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/feature-release-example\/"},"modified":"2026-03-05T18:35:02","modified_gmt":"2026-03-05T18:35:02","slug":"feature-release-example","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/feature-release-example\/","title":{"rendered":"Best Feature Release Example For Driving Product Adoption in SaaS"},"content":{"rendered":"<p>Looking for a feature release example that will get your users to <a href=\"https:\/\/userpilot.com\/product\/engagement-layer\">discover and engage with your new feature<\/a>?<\/p>\n<p>Imagine your product team is working day in and day out to launch new features and enhance the value of your product.<\/p>\n<p>But once launched, nothing happens.<\/p>\n<p>Sounds familiar?<\/p>\n<p>In this article, we&#8217;ll briefly cover different ways to leverage feature releases and look at some great examples of how other SaaS businesses announce new features.<\/p>\n<h2>Summary of feature release example<\/h2>\n<ul>\n<li>New feature release announcements and <a href=\"https:\/\/userpilot.com\/blog\/mobile-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">mobile announcements<\/a> are how you communicate and <a href=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\">announce what&#8217;s new in your product<\/a><\/li>\n<li>They are great to introduce changes to your existing active users, bringing back c<a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\">hurned users<\/a>, or attracting new potential customers to try your product<\/li>\n<li>Announcing new features help with driving <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\">feature discovery<\/a>, attracting new potential users, and re-engaging with churned users<\/li>\n<li>To communicate your feature and <a href=\"https:\/\/userpilot.com\/blog\/launch-messages\/\">product launches<\/a> use a combination of channels and mediums: <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\">in-app messaging <\/a>announcements (<a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\">modals<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\">tooltips<\/a>, slideouts, <a href=\"https:\/\/userpilot.com\/blog\/mobile-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">mobile slideouts<\/a>), email announcements, blogs, social media posts, product listing and discovery platforms (Product Hunt)<\/li>\n<li>Use modals for important announcements of primary features or complete redesigns<\/li>\n<li>Slideouts and <a href=\"https:\/\/userpilot.com\/blog\/mobile-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">mobile slideouts<\/a> are the toned-down version of modals and you should use them for <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\">secondary feature<\/a> announcements<\/li>\n<li>To announce feature enhancements or smaller updates use tooltips<\/li>\n<li>Pair modals and slideouts to announce the new features and a webinar meant to <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\">onboard<\/a> users to it<\/li>\n<li>Use<a href=\"https:\/\/userpilot.com\/blog\/saas-win-back-email-campaign-examples\/\"> emails to re-engage with lost customers<\/a> by letting them know about the changes in the product, when you launch features they wish your product offered<\/li>\n<li>Blog posts and social media posts can help you attract and engage new audiences with your feature announcement and drive new trial signups<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/how-to-launch-a-product-on-product-hunt\/\">Product Hunt<\/a> can work great for multiple feature releases that bring your product to the next level<\/li>\n<li>Want to build in-app modals, slideouts, <a href=\"https:\/\/userpilot.com\/blog\/mobile-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">mobile slideouts<\/a>, and tooltips to announce what&#8217;s new in your product and drive engagement? <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Get a Userpilot Demo<\/a>.<\/li>\n<\/ul>\n<h2 id=\"463lf\">What is a feature release announcement in SaaS?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\">New feature release<\/a> announcements are how you communicate and announce what&#8217;s new in your product.<\/p>\n<p>They are great to introduce changes to your existing active users, bringing back churned users, or attracting new potential customers to try your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kommunicate-new-feature-release-modal_449e3ff464be260eb8d1f156d3215af7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kommunicate-new-feature-release-modal_449e3ff464be260eb8d1f156d3215af7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kommunicate-new-feature-release-modal_449e3ff464be260eb8d1f156d3215af7_800.png\" alt=\"email product feature announcement\" \/><\/picture><figcaption data-gramm=\"false\">Feature Release Example by Kommunicate<\/figcaption><\/figure>\n<h2 id=\"4af5l\">Why are feature release announcements important?<\/h2>\n<p>There are three main reasons it&#8217;s important to use product and feature release notes.<\/p>\n<h3 id=\"ag4rr\">Drive feature discovery<\/h3>\n<p>This is important especially if you have a complex product UI. Every time you launch a new feature you risk users not even knowing it&#8217;s there.<\/p>\n<p>Using different channels to announce it and point users to it will ensure increased feature <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\">discovery<\/a> and reduce the chances of users leaving due to missing functionalities in your product.<\/p>\n<p>You can use a churn survey to direct users to contact you if they are leaving due to a missing feature but surely the best way is to make sure they discover features before deciding to leave.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/leadpages-churn-survey-increase-mau_ae6244c4a12c9741c9a5f589edc78806_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/leadpages-churn-survey-increase-mau_ae6244c4a12c9741c9a5f589edc78806_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/leadpages-churn-survey-increase-mau_ae6244c4a12c9741c9a5f589edc78806_800.png\" \/><\/picture><figcaption data-gramm=\"false\">Churn-survey Leadpages<\/figcaption><\/figure>\n<h3 id=\"1fn6l\">Attract new potential users<\/h3>\n<p>When you continuously speak about your product and its new features on public channels not only do you drive brand awareness but the new feature you just launched might be exactly what someone scrolling through social media was looking for.<\/p>\n<p>Talking about what is new in your product will attract new users while showing existing users that your product is continuously evolving.<\/p>\n<h3 id=\"ea426\">Re-engaged with churned users<\/h3>\n<p>Let&#8217;s look back for a second on the <a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\">churn survey <\/a>example above on how Leadpages tells their users that the feature they are missing and it&#8217;s causing them to cancel their account might actually be there.<\/p>\n<p>Now, the feature is either there but wasn&#8217;t properly announced so users didn&#8217;t discover an engaged with it or the feature is in fact missing.<\/p>\n<p>If it&#8217;s the latter, there&#8217;s nothing you can do except take note and consider adding it if it aligns with your product vision and roadmap. And when you do, sending an email to those <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\">churned<\/a> users might bring them back to your product.<\/p>\n<h2 id=\"2ce6f\">What are the channels you should use for feature releases?<\/h2>\n<p>Here are the four main channels that you can use for feature release announcements of your product:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\">In-app<\/a> messaging: in product announcements to your existing customers (using modals, tooltips, slideouts, etc)<\/li>\n<li>Email announcements: to re-engage churned users and to send <a href=\"https:\/\/userpilot.com\/blog\/release-notes-template\/\">product release notes<\/a> to existing customers<\/li>\n<li>Other channels announcements: blog articles, social media posts, press releases, product listing &amp;discovery platforms (Product Hunt)<\/li>\n<\/ul>\n<h2 id=\"ef37c\">9 Great examples of feature release announcements<\/h2>\n<p>Whether you&#8217;re launching a new feature or an update or enhancement to an existing one, you can use multiple channels for your <a href=\"https:\/\/userpilot.com\/\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener\">new feature announcement<\/a>, as we&#8217;ve discussed above.<\/p>\n<p>So here is a collection of the best release notes and announcements we&#8217;ve seen, separated into in-app announcements and external channel announcements.<\/p>\n<h2 id=\"aleqe\">Feature release examples using in-app messaging<\/h2>\n<h3 id=\"fk6q5\">#1 &#8211; In-app feature announcements using modals<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\">Modals<\/a> are a great way to share newly launched features with your existing users. Especially for major product updates.<\/p>\n<p>These large UI patterns do a good job at drawing the user&#8217;s attention as they show directly in the middle of the screen blurring the rest of the UI.<\/p>\n<p>Since these can a bit intrusive, consider using them only for important announcements and product release notes.<\/p>\n<p>Here&#8217;s an example of how Moz used one for an important feature enhancement release.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/moz-modal-feature-release-example_319807b68a9e3872df40f592edaa0d9c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/moz-modal-feature-release-example_319807b68a9e3872df40f592edaa0d9c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/moz-modal-feature-release-example_319807b68a9e3872df40f592edaa0d9c_800.png\" \/><\/picture><\/figure>\n<h3 id=\"dp89u\">#2 &#8211; In-app feature announcements using slideouts<\/h3>\n<p>Slideouts are the toned-down version of modals. They&#8217;re less intrusive as they slide out on a corner of your screen instead of popping up in the middle and interrupting your activity.<\/p>\n<p>You can use them for:<\/p>\n<ul>\n<li>reminding users about a new feature release after they&#8217;ve seen a modal<\/li>\n<li>communicate your product release notes for secondary features or features enhancement<\/li>\n<\/ul>\n<p>Here&#8217;s how Postfity used one to announce to existing users about the availability of the new feature. Adding a <a href=\"https:\/\/userpilot.com\/blog\/microvideos-guide\/\">micro-video<\/a> attracts the user&#8217;s attention and a simple CTA prompts them to take action now- driving feature discovery.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/postify-new-feature-release-note_800_b7289b17df64617624f18482295d652b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/postify-new-feature-release-note_800_b7289b17df64617624f18482295d652b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/postify-new-feature-release-note_800_b7289b17df64617624f18482295d652b_800.png\" alt=\"slideout in app feature release example\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: Postifiy&#8217;s in-app feature announcement created by Userpilot<\/figcaption><\/figure>\n<h3 id=\"f4s8i\">#3 &#8211; In-app feature announcement using tooltips<\/h3>\n<p>While modal and slideouts are great to introduce new features to your audience when they start using the product, <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\">tooltips<\/a> are great to remind them about how certain features can help them.<\/p>\n<p>Also, a small tooltip might be all you need for announcing smaller features, especially if the release is about an enhancement to an existing feature.<\/p>\n<p>Here&#8217;s a great example from Slack.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/IMG_20220203_230552_5849cc4e3974f88072e65ed5b0dd826c_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/IMG_20220203_230552_5849cc4e3974f88072e65ed5b0dd826c_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/IMG_20220203_230552_5849cc4e3974f88072e65ed5b0dd826c_800.jpg\" alt=\"tooltip modal example\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: Slack in-app announcement using a tooltip<\/figcaption><\/figure>\n<h3 id=\"2msc0\">#4 &#8211; Feature release announcements using webinars<\/h3>\n<p>Best way to create awareness about product features and attract new customers? Always be combining multiple channels and message types.<\/p>\n<p>When Userpilot launched a new feature, we decided to launch a webinar to make the users aware of these new features and how to use them.<\/p>\n<p>And of course, we had to use <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Userpilot<\/a> to do it.<\/p>\n<p>We first used a modal for the new feature launch announcement&#8230;<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-new-resource-center-in-app-product-updates-modal_11_b255f343fed6ae48b396a801ba85539c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-new-resource-center-in-app-product-updates-modal_11_b255f343fed6ae48b396a801ba85539c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-new-resource-center-in-app-product-updates-modal_11_b255f343fed6ae48b396a801ba85539c_800.png\" alt=\"announcement modal\" \/><\/picture><figcaption data-gramm=\"false\"><a href=\"https:\/\/userpilot.com\/userpilot-demo\">Userpilot<\/a> feature announcement modal built with Userpilot<\/figcaption><\/figure>\n<p>..then added a slideout to invite users to the webinar, after they engaged with the modal.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-slideout-release-announcement_ff00767069091c6b03c12d53692a9314_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-slideout-release-announcement_ff00767069091c6b03c12d53692a9314_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-slideout-release-announcement_ff00767069091c6b03c12d53692a9314_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-slideout-release-announcement_ff00767069091c6b03c12d53692a9314_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-slideout-release-announcement_ff00767069091c6b03c12d53692a9314_800.png\" \/><\/picture><figcaption data-gramm=\"false\">Userpilot slideout built with Userpilot<\/figcaption><\/figure>\n<h3 id=\"2ngkj\">#5 &#8211; In-app feature release notes example<\/h3>\n<p>Product <a href=\"https:\/\/userpilot.com\/blog\/release-notes-template-saas\/ \">release notes <\/a>are a great way to remind users about product changes and bug fixes.<\/p>\n<p>And who says you can&#8217;t share your release notes right there, inside the app, where the user is.<\/p>\n<p>You don&#8217;t have to share all your release notes info.<\/p>\n<p>It&#8217;s enough to use a short message either using a modal, slideout, or even a tooltip outlining the changes and add a relevant CTA sending the user to read the full release notes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/retool-release-notes_800_af261caec6c9c440b8bf767a3b46a394_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/retool-release-notes_800_af261caec6c9c440b8bf767a3b46a394_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/retool-release-notes_800_af261caec6c9c440b8bf767a3b46a394_800.png\" alt=\"a product release notes example\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: How Retool uses product release notes to notify about new features<\/figcaption><\/figure>\n<h2 id=\"2ts35\">Feature release examples using other channels<\/h2>\n<h3 id=\"e6l5g\">#6 &#8211; New feature announcement using email<\/h3>\n<p>Emails are not only for blasting messages to your entire user base. You can also use them to bring back churned users.<\/p>\n<p>A churned user stops using the product immediately after they realize the functionality they have been looking for doesn&#8217;t exist in your product. Sending new feature announcements using email to them helps you reconnect with your churned users and reengage them.<\/p>\n<p>Make sure to implement a churn survey to understand why your users are leaving.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-exit-survey-product-analytics_aed1154525e8dae7d286dd526624876a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-exit-survey-product-analytics_aed1154525e8dae7d286dd526624876a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-exit-survey-product-analytics_aed1154525e8dae7d286dd526624876a_800.png\" \/><\/picture><\/figure>\n<p>Then email them when you have an announcement that&#8217;s relevant to them.<\/p>\n<p>Smart move, isn&#8217;t it?<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-new-feature-churn-user-re-engagement-announcement_800_892637f2dfaa8de4f8eafc043758fec9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-new-feature-churn-user-re-engagement-announcement_800_892637f2dfaa8de4f8eafc043758fec9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-new-feature-churn-user-re-engagement-announcement_800_892637f2dfaa8de4f8eafc043758fec9_800.png\" alt=\"feature release example for email announcement\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: Asana leveraged email announcement for product launch<\/figcaption><\/figure>\n<h3 id=\"aqpbr\">#7 &#8211; New feature announcements on the blog<\/h3>\n<p>If you want to reach out to new customers and drive engagement, introducing your feature release on social media platforms is a great way to do it.<\/p>\n<p>Yes, social media platforms are one of the simplest ways to drive engagement to your product and introduce the new features that you launched.<\/p>\n<p>When using social media to announce new feature releases, follow these best practices:<\/p>\n<ul>\n<li>Use images, screenshots, gifs, and videos to guide your customers<\/li>\n<li>Make sure your social media copy follows a pattern-announcement intro, benefit for customers, call to action.<\/li>\n<\/ul>\n<p>Take a look at this LinkedIn announcement that Asana used to attract new customers.<\/p>\n<p>They have used a punky beginning in their social media copy to introduced the new feature, what this new feature has for the new customers.<\/p>\n<p>They make their announcement quirkier by adding the call-to-action to use the feature along with a video that shows the customers how they can leverage this new feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/new-feature-announcement-blog-userpilot_800_8ffc23f07a2564737d8d9daefcc34f15_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/new-feature-announcement-blog-userpilot_800_8ffc23f07a2564737d8d9daefcc34f15_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/new-feature-announcement-blog-userpilot_800_8ffc23f07a2564737d8d9daefcc34f15_800.png\" alt=\"blog post for product feature announcement\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Userpilot<\/a>&#8216;s blog post feature announcement<\/figcaption><\/figure>\n<h3 id=\"7ltgm\">#8 &#8211; Feature release on social media<\/h3>\n<p>If you want to reach out to new customers and drive engagement, introducing your feature release on social media platforms is a great way to do it.<\/p>\n<p>Yes, social media platforms are one of the simplest ways to drive engagement to your product and introduce the new features that you launched.<\/p>\n<p>When using social media to announce new feature releases, follow these best practices:<\/p>\n<ul>\n<li>Use images, screenshots, gifs, and videos to guide your customers<\/li>\n<li>Make sure your social media copy follows a pattern-announcement intro, benefit for customers, call to action.<\/li>\n<\/ul>\n<p>Take a look at this LinkedIn announcement that Asana used to attract new customers.<\/p>\n<p>They have used a punky beginning in their social media copy to introduced the new feature, what this new feature has for the new customers.<\/p>\n<p>They make their announcement quirkier by adding the call-to-action to use the feature along with a video that shows the customers how they can leverage this new feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-new-feature-announcement-linkedin_800_b5d2c5eec700e1bdf8b2d0aa730f84ea_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-new-feature-announcement-linkedin_800_b5d2c5eec700e1bdf8b2d0aa730f84ea_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-new-feature-announcement-linkedin_800_b5d2c5eec700e1bdf8b2d0aa730f84ea_800.png\" alt=\"social media feature release announcement\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: Asana&#8217;s social media announcement about a new feature<\/figcaption><\/figure>\n<h3 id=\"2pha5\">#9 &#8211; Feature release announcements using product hunt<\/h3>\n<p>Product discovery platforms like Product Hunt are great places where for your product launch.<\/p>\n<p>Use this channel when you are launching a new product or a major update in your product.<\/p>\n<p>While getting discovered on Product Hunt is a great strategy to expand your customer base, you need to educate the users about the new changes you made in your product by writing an effective product description.<\/p>\n<p>Poptin has done this well on Product Hunt by doing two things:<\/p>\n<ul>\n<li>embedding a Youtube video showcasing how their new feature update works<\/li>\n<li>listing down the new features and updates together and grabbing the attention by using a rocket emoji to retain the attention span of customers<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/poption-product-hunt-new_product-announcement-release1_0fb4a770a424412eb652cd4739663cd5_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/poption-product-hunt-new_product-announcement-release1_0fb4a770a424412eb652cd4739663cd5_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/poption-product-hunt-new_product-announcement-release1_0fb4a770a424412eb652cd4739663cd5_800.png\" \/><\/picture><figcaption data-gramm=\"false\">Image Caption: Poptin uses product hunt for product feature announcement<\/figcaption><\/figure>\n<h2 id=\"83h8f\">Conclusion<\/h2>\n<p>There you have it. I hope these examples inspire you and the next time you need to share release notes with your users you&#8217;ll know the exact channel to use.<\/p>\n<p>Want to announce your new feature release in-app without having to code? <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Get a Userpilot Demo<\/a> and see how you can create personalized in-app messages for your next launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to announce the newly launched product features to your audience? Learn from these 9 curated feature release examples from other SaaS tools.<\/p>\n","protected":false},"author":51,"featured_media":11166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[293],"tags":[127,64],"class_list":["post-11164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-feature-adoption","tag-product-adoption"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Feature Release Example for Product Adoption in SaaS<\/title>\n<meta name=\"description\" content=\"Wondering how to announce the newly launched product features to your audience? 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