{"id":111694,"date":"2023-05-30T19:53:27","date_gmt":"2023-05-30T19:53:27","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/"},"modified":"2026-04-06T06:55:25","modified_gmt":"2026-04-06T06:55:25","slug":"customer-experience-survey-best-practices","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/","title":{"rendered":"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback"},"content":{"rendered":"<p>When it comes to <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-experience\/\">customer experience survey<\/a> best practices you have to consider the timing, placement, wording, and the right audience segments, among other things.<\/p>\n<p>In this article, we\u2019ll share 15 of our survey best practices to help you factor in the aforementioned and make the most of <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a>.<\/p>\n<h2 id=\"8fbne\"><strong>What is a customer experience survey?<\/strong><\/h2>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience survey<\/a> is a method of uncovering customer sentiments about their interactions with your brand across different <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a> of the user journey.<\/p>\n<h2 id=\"dti4t\"><strong>What are the benefits of running customer experience surveys?<\/strong><\/h2>\n<p>Below are some advantages of conducting customer experience surveys:<\/p>\n<ul>\n<li><strong>Inform product decisions: <\/strong>Surveys help you understand customer expectations. This is vital because it means your <a href=\"https:\/\/userpilot.com\/blog\/product-management-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">product development<\/a>\/improvement efforts will be based on precise data, not assumptions.<\/li>\n<li><strong>Identify areas for improvements: <\/strong>Contextual surveys are great for spotting <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>in your product. A quick CES or CSAT survey after a customer interacts with specific aspects of your product can reveal the friction points.<\/li>\n<li><strong>Increase customer and client retention rates: <\/strong>Collecting and implementing feedback tells customers that you care about their experience and opinions about your brand and they will have more reason to <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">stick with your brand<\/a>. Not to mention the fact that your users will be excited about sharing feedback next time, knowing you\u2019ll implement\u2014or at least\u2014consider their thoughts.<\/li>\n<\/ul>\n<h2 id=\"2e9pn\"><strong>15 Customer experience survey best practices for collecting insightful feedback<\/strong><\/h2>\n<p>Anyone can create CX surveys, but it doesn\u2019t guarantee high response rates and accurate answers. Triggering your survey at the wrong time, making it too long\/short, or sending it to the wrong audience will skew your results.<\/p>\n<p>Here are some best practices to follow if you want to save time and maximize<a href=\"https:\/\/userpilot.com\/blog\/types-of-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer feedback.<\/a><\/p>\n<h3 id=\"cvlhd\"><strong>Replace long-form surveys with microsurveys<\/strong><\/h3>\n<p>Too many questions in one survey will result in bad-quality data. Customers either get tired and stop answering or rush to complete the survey, inevitably providing incomplete\/inaccurate answers.<\/p>\n<p>So, keep your surveys short and focused on one goal. It\u2019s always better to do a few <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsurveys <\/a>at small intervals than a long, dreadful one with never-ending questions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/microsurvey-userpilot-customer-experience-survey-best-practices_e02df8e57a74817a3831e6f5eb89e3a3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/microsurvey-userpilot-customer-experience-survey-best-practices_e02df8e57a74817a3831e6f5eb89e3a3_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/microsurvey-userpilot-customer-experience-survey-best-practices_e02df8e57a74817a3831e6f5eb89e3a3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/microsurvey-userpilot-customer-experience-survey-best-practices_e02df8e57a74817a3831e6f5eb89e3a3_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/microsurvey-userpilot-customer-experience-survey-best-practices_e02df8e57a74817a3831e6f5eb89e3a3_800.png\" alt=\"microsurvey-userpilot-customer-experience-survey-best-practices\" \/><\/picture><\/figure>\n<h3 id=\"7g49o\"><strong>Use different types of surveys across the customer journey<\/strong><\/h3>\n<p>A user\u2019s context and experiences vary as they move down the customer journey, so it makes sense to implement different survey types. Let\u2019s consider some:<\/p>\n<h4 id=\"b3f6q\"><strong>NPS surveys to measure customer loyalty<\/strong><\/h4>\n<p><a href=\"https:\/\/userpilot.com\/blog\/nps-saas-complete-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter Score (NPS)<\/a> surveys allow your company to <a href=\"https:\/\/userpilot.com\/blog\/measure-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">measure loyalty<\/a> in a given period.<\/p>\n<p>It involves using an 11-point scale (0-10) to ask customers about the likelihood of recommending you to friends and colleagues. High NPS scores show customers are happy with your brand and vice versa.<\/p>\n<p>You can launch NPS after customers complete the <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a>, make a transaction, or after any other meaningful interaction.<\/p>\n<p>NPS surveys can also be relational and be sent to customers sporadically to keep tabs on product health. But be careful to send your NPS surveys sparingly. 2-4 times a year is ideal; anything more than that and you risk <a href=\"https:\/\/userpilot.com\/blog\/survey-fatigue\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey fatigue<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/nps-customer-experience-survey-best-practices_22e93c2e40195808aac31debe2b4c79c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/nps-customer-experience-survey-best-practices_22e93c2e40195808aac31debe2b4c79c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/nps-customer-experience-survey-best-practices_22e93c2e40195808aac31debe2b4c79c_800.png\" alt=\"NPS-customer-experience-survey-best-practices\" \/><\/picture><\/figure>\n<p><span class=\"ng-star-inserted\">You can also <a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">effortlessly trigger NPS on mobile<\/a> to gather valuable user insights and boost satisfaction on-the-go.<\/span><\/p>\n<h4 id=\"754ch\"><strong>Customer effort score surveys for identifying friction points<\/strong><\/h4>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer effort score<\/a> (CES) survey measures the perceived effort of a user when interacting with your product.<\/p>\n<p>It\u2019s a no-brainer that customer motivation reduces when they exert much effort to use a tool. The problem is you may not realize where users are struggling as you are an expert at using your own product. A quick CES survey can reveal touchpoints that require a lot of cognitive load on the user&#8217;s part.<\/p>\n<p>You can launch a CES survey after a customer engages with a <a href=\"https:\/\/userpilot.com\/blog\/new-feature-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">new feature<\/a> for the first time, completes an in-app guide, and pretty much at every important touchpoint.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/customer-effort-score-customer-experience-survey-best-practices_20680d4c657fda1a6cdee340df59c325_800.png 1x, https:\/\/images.storychief.com\/account_6827\/customer-effort-score-customer-experience-survey-best-practices_20680d4c657fda1a6cdee340df59c325_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/customer-effort-score-customer-experience-survey-best-practices_20680d4c657fda1a6cdee340df59c325_800.png 1x, https:\/\/images.storychief.com\/account_6827\/customer-effort-score-customer-experience-survey-best-practices_20680d4c657fda1a6cdee340df59c325_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/customer-effort-score-customer-experience-survey-best-practices_20680d4c657fda1a6cdee340df59c325_800.png\" alt=\"customer-effort-score-customer-experience-survey-best-practices\" \/><\/picture><\/figure>\n<h4 id=\"346sn\"><strong>Customer satisfaction score surveys for gauging CX at different touchpoints<\/strong><\/h4>\n<p>Conducting customer satisfaction surveys help you gauge satisfaction on a granular level and understand how each specific interaction makes users feel.<\/p>\n<p>You can trigger this survey type at almost every customer touchpoint\u2014post onboarding, after using a feature for the first time, after account renewal, etc.<\/p>\n<p>Your<a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> CSAT surveys<\/a> can also follow interactions with a <a href=\"https:\/\/userpilot.com\/blog\/customer-service-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service <\/a>representative. Measuring customer satisfaction in this context will help you instantly understand how well your support team is performing, and you can address any dissatisfaction before it escalates.<\/p>\n<p>For example, consider the survey below. You could reach out to customers that respond with a negative emoji, try to <a href=\"https:\/\/userpilot.com\/blog\/customer-dissatisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">know why they\u2019re dissatisfied<\/a>, and offer immediate solutions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/csat-survey-userpilot-customer-experience-survey-best-practices_1a66c92dbbf19cad60e7ad82bedce1f8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/csat-survey-userpilot-customer-experience-survey-best-practices_1a66c92dbbf19cad60e7ad82bedce1f8_1600.PNG 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/csat-survey-userpilot-customer-experience-survey-best-practices_1a66c92dbbf19cad60e7ad82bedce1f8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/csat-survey-userpilot-customer-experience-survey-best-practices_1a66c92dbbf19cad60e7ad82bedce1f8_1600.PNG 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/csat-survey-userpilot-customer-experience-survey-best-practices_1a66c92dbbf19cad60e7ad82bedce1f8_800.png\" alt=\"csat-survey-userpilot-customer-experience-survey-best-practices\" \/><\/picture><\/figure>\n<h3 id=\"91fbi\"><strong>Collect both quantitative and qualitative customer insights<\/strong><\/h3>\n<p>You need both for a holistic view of the <a href=\"https:\/\/userpilot.com\/blog\/positive-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience.<\/a><\/p>\n<p>Quantitative surveys are easy to fill, so many customers will respond. This quick data will show you facts about your company and customer base at a glance. Quantitative insights are typically collected using different close-ended questions, multiple-choice questions, the Likert scale, etc.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qualitative surveys<\/a> use open-ended questions to allow customers to express themselves. The collected data is more actionable and tells you what exactly you can do to improve the customer experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/create-surveys-with-userpilot_0f41f35b20c140a5982b408303c4c104_800.png 1x, https:\/\/images.storychief.com\/account_6827\/create-surveys-with-userpilot_0f41f35b20c140a5982b408303c4c104_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/create-surveys-with-userpilot_0f41f35b20c140a5982b408303c4c104_800.png 1x, https:\/\/images.storychief.com\/account_6827\/create-surveys-with-userpilot_0f41f35b20c140a5982b408303c4c104_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/create-surveys-with-userpilot_0f41f35b20c140a5982b408303c4c104_800.png\" alt=\"Create surveys with Userpilot.\" \/><\/picture><\/figure>\n<h3 id=\"1fmjd\"><strong>Trigger customer satisfaction surveys contextually using segmentation<\/strong><\/h3>\n<p>Survey timing and placement matters. You don&#8217;t want to ask users questions about aspects of your tool they don&#8217;t use and know nothing about.<\/p>\n<p>Imagine signing up for a <a href=\"https:\/\/userpilot.com\/blog\/saas-free-trial-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">free trial<\/a> of a tool and a few days in, the company sends you a survey asking for feedback on a paid feature. How confusing and unprofessional, right?<\/p>\n<p>How do you avoid these mistakes? The answer is simple &#8211; with <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a>.<\/p>\n<p>With the right software, you can properly segment your users based on the plan, NPS score, and <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a> and ensure you&#8217;re sending surveys to the right cohort at the perfect time.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/user-segmentation-customer-experience-survey-best-practices_f57c8afbe2df75e1ec06390ae3c74fcb_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-customer-experience-survey-best-practices_f57c8afbe2df75e1ec06390ae3c74fcb_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/user-segmentation-customer-experience-survey-best-practices_f57c8afbe2df75e1ec06390ae3c74fcb_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-customer-experience-survey-best-practices_f57c8afbe2df75e1ec06390ae3c74fcb_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/user-segmentation-customer-experience-survey-best-practices_f57c8afbe2df75e1ec06390ae3c74fcb_800.png\" alt=\"user-segmentation-customer-experience-survey-best-practices\" \/><\/picture><\/figure>\n<h3 id=\"fjpt2\"><strong>Incorporate both proactive and reactive surveys<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">Proactive surveys<\/a> are company initiated. It&#8217;s you taking surveys to the customers and asking for feedback. On the other hand, reactive surveys are passive always-on widgets that allow users to submit feedback when they want to.<\/p>\n<p>Proactive surveys are good for capturing valuable <a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">real-time feedback<\/a> and are especially useful when you want to act on the data immediately.<\/p>\n<p>Use reactive surveys to show customers that you&#8217;re always open to feedback. Just knowing they can launch your app at any time and submit feedback helps to build trust between you and the customer.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/always-on-survey-widget_263e9088d7e49c7c3889d8bae0ceaa7a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/always-on-survey-widget_263e9088d7e49c7c3889d8bae0ceaa7a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/always-on-survey-widget_263e9088d7e49c7c3889d8bae0ceaa7a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/always-on-survey-widget_263e9088d7e49c7c3889d8bae0ceaa7a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/always-on-survey-widget_263e9088d7e49c7c3889d8bae0ceaa7a_800.png\" alt=\"always-on-survey-widget\" \/><\/picture><figcaption>Example of always-on feedback widget (bottom right).<\/figcaption><\/figure>\n<h3 id=\"c5gh2\"><strong>Personalize your survey by adding photos and micro-videos to it<\/strong><\/h3>\n<p>People relate to other people, not companies. That\u2019s why it\u2019s important to give your brand a personality and humanize it.<\/p>\n<p>Customers will be extra motivated to share thoughtful responses when they see a picture or micro-video of someone from your company.<\/p>\n<p>And this isn\u2019t hard to implement. <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> allows you to easily add pictures and videos when building<a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"> in-app surveys <\/a>on top of <a href=\"https:\/\/userpilot.com\/blog\/modal-ux-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">modals.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/welcome-survey-with-photo-customer-experience-survey-best-practices_1d236e6a0ff2e95beb0d528b2b78810c.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/welcome-survey-with-photo-customer-experience-survey-best-practices_1d236e6a0ff2e95beb0d528b2b78810c.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/welcome-survey-with-photo-customer-experience-survey-best-practices_1d236e6a0ff2e95beb0d528b2b78810c.gif\" alt=\"welcome-survey-with-photo-customer-experience-survey-best-practices\" \/><\/picture><figcaption><\/figcaption><\/figure>\n<h3 id=\"1p3fo\"><strong>Leverage AI to generate simple and concise microcopy<\/strong><\/h3>\n<p>A good microcopy is short, on point, and has a vocabulary clear of technical jargon or complex terminology. But we all know how hard and time-consuming it can get trying to fit your survey questions into a microcopy that makes sense.<\/p>\n<p>Artificial intelligence can help. With the right AI writing tool, you can:<\/p>\n<ul>\n<li>Paraphrase questions for better flow and clarity.<\/li>\n<li>Write short introductions outlining the purpose of your surveys.<\/li>\n<li>Increase\/reduce text length with just a button click.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/ai-assitant-userpilot-customer-experience-survey-best-practices_d4a4592ee6599c347e3bfb753b4f6727_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ai-assitant-userpilot-customer-experience-survey-best-practices_d4a4592ee6599c347e3bfb753b4f6727_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/ai-assitant-userpilot-customer-experience-survey-best-practices_d4a4592ee6599c347e3bfb753b4f6727_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ai-assitant-userpilot-customer-experience-survey-best-practices_d4a4592ee6599c347e3bfb753b4f6727_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/ai-assitant-userpilot-customer-experience-survey-best-practices_d4a4592ee6599c347e3bfb753b4f6727_800.png\" alt=\"ai-assitant-userpilot-customer-experience-survey-best-practices\" \/><\/picture><figcaption>Refine your survey\u2019s microscopy with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s<\/a> AI assistant.<\/figcaption><\/figure>\n<h3 id=\"3r2ba\"><strong>Avoid biased questions in your customer satisfaction survey<\/strong><\/h3>\n<p>One mistake people often make is writing survey questions that directly or indirectly influence specific answers. Your results will be skewed, and your survey goals will be defeated.<\/p>\n<p>Here are the types of<a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\"> survey questions<\/a> you want to avoid:<\/p>\n<ul>\n<li><strong>Leading questions: <\/strong>These questions are written in a way that guides respondents to a particular answer. The phrasings imply there\u2019s a correct answer, so respondents often don\u2019t try to think of anything contrary. Leading questions can sometimes be coercive, e.g., &#8220;Our customer service team treats you right, don\u2019t they?&#8221;<\/li>\n<li><strong>Loaded questions: <\/strong>This is similar to leading questions, but takes a more assumptive and accusatory approach. Example: &#8220;As a product manager, will you use this tool to improve your onboarding completion rates?&#8221;<\/li>\n<li><strong>Double-barrelled questions: <\/strong>These surveys ask two questions at once and provide room for only one answer. Example: &#8220;How satisfied are you with our XYZ feature and your latest interaction with the support team?&#8221; It might seem like two harmless questions, and respondents could just provide an answer for both. But customers may have different opinions about the new feature and their support interaction, so they\u2019ll be unsure which response to give.<\/li>\n<\/ul>\n<h3 id=\"ac5pn\"><strong>Pre-notify your customers before sending lengthy forms<\/strong><\/h3>\n<p>We mentioned earlier how using a progress bar when sending long surveys is essential. Another strategy you can use is pre-notifying respondents about your survey length.<\/p>\n<p>Asking for consent prepares the customer&#8217;s mind for your survey. It also ensures a frictionless experience because they already have an idea of what to expect before clicking.<\/p>\n<p>You can use <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">website banners<\/a> or slideouts to send your notification.<\/p>\n<h3 id=\"3gbob\"><strong>Reward survey respondents for more extensive feedback<\/strong><\/h3>\n<p>It\u2019s always a good idea to cheer your customers up and show you appreciate their contributions with a small gift.<\/p>\n<p>The rewards you give don\u2019t have to come at an additional cost for yourself. Typical examples of SaaS include access to premium features and discounts.<\/p>\n<p>Be cautious with rewards though, only offer them when asking for detailed feedback from loyal customers. Otherwise, respondents will become incentive-driven and just answer surveys to get something in return and not out of a genuine desire to help.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/survey-incentive-customer-feedback-benefits_69a0213a257b1f49840a05f16b9fb82a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-incentive-customer-feedback-benefits_69a0213a257b1f49840a05f16b9fb82a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/survey-incentive-customer-feedback-benefits_69a0213a257b1f49840a05f16b9fb82a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-incentive-customer-feedback-benefits_69a0213a257b1f49840a05f16b9fb82a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/survey-incentive-customer-feedback-benefits_69a0213a257b1f49840a05f16b9fb82a_800.png\" alt=\"survey-incentive-customer-feedback-benefits\" \/><\/picture><figcaption>Trigger a modal to offer users a small gift with<a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"> Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"3ubai\"><strong>Include a progress bar for higher survey response rates<\/strong><\/h3>\n<p>Sometimes you can\u2019t avoid your surveys getting long because of the kind of data you need to collect. This is where<a href=\"https:\/\/userpilot.com\/blog\/progress-bar-ui-ux-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> progress bars<\/a> come in.<\/p>\n<p>Adding a progress bar to your surveys serves as a gamification element that pushes users to complete the process\u2014just seeing that you have only a few steps left motivates you to want to finish what you started.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/enhance-engagement-customer-experience-survey-best-practices86aef811099b7e9a57e406a0b07fbce9-800_57c2e5b37b7dc1a6f2bfe4d851741a0a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/enhance-engagement-customer-experience-survey-best-practices86aef811099b7e9a57e406a0b07fbce9-800_57c2e5b37b7dc1a6f2bfe4d851741a0a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/enhance-engagement-customer-experience-survey-best-practices86aef811099b7e9a57e406a0b07fbce9-800_57c2e5b37b7dc1a6f2bfe4d851741a0a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/enhance-engagement-customer-experience-survey-best-practices86aef811099b7e9a57e406a0b07fbce9-800_57c2e5b37b7dc1a6f2bfe4d851741a0a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/enhance-engagement-customer-experience-survey-best-practices86aef811099b7e9a57e406a0b07fbce9-800_57c2e5b37b7dc1a6f2bfe4d851741a0a_800.png\" alt=\"progress-bar-ro-enhance-engagement_customer-experience-survey-best-practices\" \/><\/picture><figcaption>Fullstory uses a progress bar during onboarding to increase survey response rates.<\/figcaption><\/figure>\n<h3 id=\"91thu\"><strong>Distribute the surveys via multiple channels<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app surveys<\/a> are highly effective but don&#8217;t limit yourself. Embrace a multichannel approach &#8211; meet customers where they are and assess their experience with your brand at other <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>.<\/p>\n<p>You&#8217;d be amazed how feedback gotten from different channels can lead to significant customer experience improvements.<\/p>\n<p>For instance, simple surveys triggered via social media\/website chatbots can uncover insights to enable you to optimize your social media page\/website and convert more visitors.<\/p>\n<p>Wise sends NPS surveys through <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a>. This kind of survey will have a good response rate because it&#8217;s unobtrusive and triggered immediately after a key interaction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/nps-survey-wise_97e00ccd0c914809501bd3ad6d9c249d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-survey-wise_97e00ccd0c914809501bd3ad6d9c249d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/nps-survey-wise_97e00ccd0c914809501bd3ad6d9c249d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-survey-wise_97e00ccd0c914809501bd3ad6d9c249d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/nps-survey-wise_97e00ccd0c914809501bd3ad6d9c249d_800.png\" alt=\"NPS-survey-Wise\" \/><\/picture><figcaption>Email NPS survey sent by Wise.<\/figcaption><\/figure>\n<h3 id=\"7ghss\"><strong>Make the survey more relevant to different target audiences with localization<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/saas-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">Localization<\/a> is about adapting to the culture and language of customers in different target markets. In this particular context, it refers to translating surveys into your respondent&#8217;s native language.<\/p>\n<p>Implementing this will help you break linguistic and cultural boundaries. It\u2019s also a great example of personalization and inclusive design. Your customers will appreciate you going the extra mile and will be more likely to provide thoughtful and detailed feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/survey-localization-customer-experience-survey-best-practices_c2b5229a7f712bc870d5f69831d67513_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-localization-customer-experience-survey-best-practices_c2b5229a7f712bc870d5f69831d67513_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/survey-localization-customer-experience-survey-best-practices_c2b5229a7f712bc870d5f69831d67513_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-localization-customer-experience-survey-best-practices_c2b5229a7f712bc870d5f69831d67513_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/survey-localization-customer-experience-survey-best-practices_c2b5229a7f712bc870d5f69831d67513_800.png\" alt=\"survey-localization-customer-experience-survey-best-practices\" \/><\/picture><figcaption>Survey localization on <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot.<\/a><\/figcaption><\/figure>\n<h3 id=\"3rske\"><strong>A\/B test different iterations of your survey<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> helps you identify surveys that resonate best with your audience and elicit the most responses.<\/p>\n<p>Play with:<\/p>\n<ul>\n<li>Question types<\/li>\n<li>Length<\/li>\n<li>Placement<\/li>\n<li>The wording of the question<\/li>\n<li>Any other variations you can think of<\/li>\n<\/ul>\n<p>Note the differences and stick to the version your customers like the most.<\/p>\n<h3 id=\"6td0i\"><strong>Follow up on customer feedback and close the loop<\/strong><\/h3>\n<p>Closing the <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-a-feedback-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback loop<\/a> with customers lets them know you didn&#8217;t just gather their opinions for the sake of it. And they&#8217;ll be more willing to provide feedback next time.<\/p>\n<p>So how do you close the feedback loop?<\/p>\n<ul>\n<li>Collect more details where necessary.<\/li>\n<li>Apologize if needed and let them know you&#8217;re working on the problem.<\/li>\n<li>Implement solutions and inform users of changes you&#8217;ve made.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/feedback-loop-voice-of-customer-survey-800_83de0abbabfa255177fb13e53231fe24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feedback-loop-voice-of-customer-survey-800_83de0abbabfa255177fb13e53231fe24_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/feedback-loop-voice-of-customer-survey-800_83de0abbabfa255177fb13e53231fe24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feedback-loop-voice-of-customer-survey-800_83de0abbabfa255177fb13e53231fe24_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/feedback-loop-voice-of-customer-survey-800_83de0abbabfa255177fb13e53231fe24_800.png\" alt=\"feedback-loop-voice-of-customer-survey_\" \/><\/picture><figcaption>Customer feedback loop.<\/figcaption><\/figure>\n<h2 id=\"6pgvf\"><strong>Conclusion<\/strong><\/h2>\n<p>Customer surveys are a powerful tool to help you learn about customer experience and take proactive steps to improve your products and services.<\/p>\n<p>Making surveys a regular practice and always closing the feedback loop will ensure users feel more comfortable with your brand, driving retention and loyalty.<\/p>\n<p>Ready to begin implementing the customer experience survey best practices discussed in this article? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot Demo<\/a> and see how to build surveys in minutes without coding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer experience survey best practices will increase the quantity and quality of your survey responses. Here are 15 for you!<\/p>\n","protected":false},"author":24,"featured_media":111695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[1779,1778,446,447,1757,235,285,942,1504,237,199],"class_list":["post-111694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-ces","tag-csat","tag-customer-experience","tag-customer-experience-management","tag-customer-experience-survey","tag-customer-feedback","tag-customer-retention","tag-feedback-collection","tag-feedback-survey","tag-microsurveys","tag-nps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Customer Experience Survey Best Practices For Collecting Valuable Feedback<\/title>\n<meta name=\"description\" content=\"Unlock valuable insights with customer experience survey best practices. Boost satisfaction and optimize feedback for better business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback\" \/>\n<meta property=\"og:description\" content=\"Unlock valuable insights with customer experience survey best practices. Boost satisfaction and optimize feedback for better business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T19:53:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T06:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback\",\"datePublished\":\"2023-05-30T19:53:27+00:00\",\"dateModified\":\"2026-04-06T06:55:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\"},\"wordCount\":2124,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png\",\"keywords\":[\"CES\",\"CSAT\",\"customer experience\",\"customer experience management\",\"customer experience survey\",\"customer feedback\",\"customer retention\",\"feedback collection\",\"feedback survey\",\"microsurveys\",\"NPS\"],\"articleSection\":[\"UX Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\",\"url\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\",\"name\":\"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png\",\"datePublished\":\"2023-05-30T19:53:27+00:00\",\"dateModified\":\"2026-04-06T06:55:25+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"description\":\"Unlock valuable insights with customer experience survey best practices. Boost satisfaction and optimize feedback for better business growth.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\",\"name\":\"Emilia Korczynska\",\"description\":\"Passionate about SaaS product growth, and both pre-sign-up and post-sign-up marketing. Talk to me about improving your acquisition, activation, and retention strategy. VP of Marketing at Userpilot.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/emiliakorczynska\/\"],\"url\":\"https:\/\/userpilot.com\/blog\/author\/emiliauserpilot-io\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback","description":"Unlock valuable insights with customer experience survey best practices. Boost satisfaction and optimize feedback for better business growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback","og_description":"Unlock valuable insights with customer experience survey best practices. Boost satisfaction and optimize feedback for better business growth.","og_url":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2023-05-30T19:53:27+00:00","article_modified_time":"2026-04-06T06:55:25+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png","type":"image\/png"}],"author":"Emilia Korczynska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emilia Korczynska","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/"},"author":{"name":"Emilia Korczynska","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d"},"headline":"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback","datePublished":"2023-05-30T19:53:27+00:00","dateModified":"2026-04-06T06:55:25+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/"},"wordCount":2124,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png","keywords":["CES","CSAT","customer experience","customer experience management","customer experience survey","customer feedback","customer retention","feedback collection","feedback survey","microsurveys","NPS"],"articleSection":["UX Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/","url":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/","name":"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png","datePublished":"2023-05-30T19:53:27+00:00","dateModified":"2026-04-06T06:55:25+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d"},"description":"Unlock valuable insights with customer experience survey best practices. Boost satisfaction and optimize feedback for better business growth.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/customer-experience-survey-best-practices\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/15-customer-experience-survey-best-practices-for-collecting-valuable-feedback_ea120c9e5f4e9bfdb88cdc9abb0c49fc_2000.png","width":1876,"height":1228,"caption":"15 Customer Experience Survey Best Practices For Collecting Valuable Feedback cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d","name":"Emilia Korczynska","description":"Passionate about SaaS product growth, and both pre-sign-up and post-sign-up marketing. Talk to me about improving your acquisition, activation, and retention strategy. VP of Marketing at Userpilot.","sameAs":["https:\/\/www.linkedin.com\/in\/emiliakorczynska\/"],"url":"https:\/\/userpilot.com\/blog\/author\/emiliauserpilot-io\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/111694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=111694"}],"version-history":[{"count":4,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/111694\/revisions"}],"predecessor-version":[{"id":634031,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/111694\/revisions\/634031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/111695"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=111694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=111694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=111694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}