In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.<\/p>\n
Summary of how to measure product adoption<\/h2>\n\n- Product adoption<\/a> refers to the process by which customers integrate a new product into their daily lives or business operations.<\/li>\n
- Feature adoption metrics<\/a> are important for understanding where users are dropping off<\/a>, what users find valuable to inform the product roadmap and optimize user personas, and to know where to offer more guidance<\/a>.<\/li>\n<\/ul>\n
These are the important product adoption metrics to track:<\/p>\n
\n- Product adoption rate<\/a><\/li>\n
- Customer retention rate<\/a><\/li>\n
- Customer churn rate<\/a><\/li>\n
- Activation rate<\/a><\/li>\n
- Time to Value<\/a><\/li>\n
- Average session duration<\/a><\/li>\n
- Usage frequency<\/a><\/li>\n
- Product stickiness<\/a><\/li>\n
- Feature adoption rate<\/a><\/li>\n
- Net Promoter Score<\/a><\/li>\n
- Customer lifetime value<\/a><\/li>\n<\/ul>\n
You can track user adoption metrics<\/a> by:<\/p>\n\n- Setting milestones<\/a> to see how customers progress through activation and achieve their goals.<\/li>\n
- Using feature tags to understand how users interact with your core features.<\/li>\n
- Experiment with different user journeys<\/a> to see which ones increase retention rates<\/a>.<\/li>\n
- Observing which user paths<\/a> activate users<\/a> the fastest and use them for new signups.<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
What is product adoption?<\/strong><\/h2>\nProduct adoption<\/a> refers to the process by which consumers or users accept, integrate, and utilize a new product or service.<\/p>\nIt involves the initial awareness and understanding of the product, followed by the decision to try it out and eventually incorporate it into one’s regular routine or workflow.<\/p>\n
Product adoption is an important metric for businesses as it indicates the level of acceptance and usage of their offerings among the target market.<\/p>\n![\"The](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/product-adoption-process_172ecb23884602191857c9ab07ce875e_800.png\")
<\/picture>The product adoption process<\/a>.<\/figcaption><\/figure>\nWhy it’s important to track product adoption metrics?<\/strong><\/h2>\nProduct adoption metrics are important as they give insights into how well users adopt your product. They show you what areas are underperforming and need improvement.<\/p>\n
You can also see what users find valuable so you can inform your product roadmap<\/a> for adding new features and use that data to optimize your user personas. It also lets you know what areas users are struggling with so you can provide extra guidance<\/a> to increase feature adoption<\/a>.<\/p>\n12 Essential product adoption metrics to track to measure product adoption<\/strong><\/h2>\nThere are 12 essential product adoption metrics that can help you monitor and see what needs improving in your product.<\/p>\n
Product adoption rate<\/strong><\/h3>\nProduct adoption rate is the percentage of users who have adopted your product over time. This metric helps you to see if you are attracting the right audience and if your onboarding process<\/a> is assisting the users in discovering and getting value from your product.<\/p>\nHow to calculate product adoption rate<\/strong><\/h4>\nYou can calculate the product adoption rate<\/a> with the following formula:<\/p>\nProduct Adoption Rate = (New Active Users \/ Total Signups) x 100<\/p><\/blockquote>\n
New active users<\/strong> are the number of customers that have become active in a specific time frame. They’ve repeatedly performed a set of your key features over a certain duration.<\/p>\nTotal signups <\/strong>are the number of users signed up during a specific time frame.<\/p>\nCustomer retention rate<\/strong><\/h3>\nCustomer retention rate<\/a> is the number of customers you retain over a specific time frame. It can show you how well your onboarding process is, demonstrating the value your product can offer them and how well it activates<\/a> them to continue using it.<\/p>\nHow to calculate user retention rate<\/strong><\/h4>\nYou can calculate the user retention rate with the following formula:<\/p>\n
User Retention Rate = ((Number of paying users at the end of the time period – Number of users acquired during the time period)\/Total number of users at the beginning of the period) x 100<\/p><\/blockquote>\n
The number of paying users at the end of the time period<\/strong> refers to those who still get value from your product and continue to pay at the end of the time frame.<\/p>\nThe number of users acquired during the time period <\/strong>is the number of new customers captured at the beginning of the time frame.<\/p>\nThe total number of users at the beginning of the period <\/strong>is the number of paying customers at the beginning of the time frame.<\/p>\nCustomer churn rate<\/strong><\/h3>\nCustomer churn rate<\/a> is the number of customers that stop using your product over a specific time frame.<\/p>\nInitially, it shows you how many users fail to adopt your product so you can investigate why<\/a> and improve adoption.<\/p>\nHow to calculate customer churn rate<\/strong><\/h4>\nYou can measure the customer churn rate with the following formula:<\/p>\n
Churn Rate = (Total number of users lost during a specific period\/Total number of users at the beginning of the period) x 100<\/p><\/blockquote>\n
The total number of users lost during a specific period<\/strong> is those who have stopped using your product over a specific time frame.<\/p>\nThe total number of users at the beginning of the period<\/strong> is the number of active users at the beginning of the specific time frame.<\/p>\nActivation rate<\/strong><\/h3>\nActivation rate<\/a> is the percentage of users who have completed a specific set of actions or a certain level of engagement that then converts them into active customers.<\/p>\nMeasuring the activation rate<\/a> helps show how successfully you drive the new user to complete activation<\/a>.<\/p>\nHow to calculate the activation rate<\/strong><\/h4>\nYou can calculate the activation rate with the following formula:<\/p>\n
Activation Rate = (Number of customers who reached the activation milestone\/Number of customers who signed up)\/100<\/p><\/blockquote>\n
The number of customers who reached the activation milestone <\/strong>has completed the set of actions or interactions that indicated their activation.<\/p>\nThe number of customers who signed up<\/strong> is the total number of users who have signed up for your product.<\/p>\nTime to Value<\/strong><\/h3>\nTime to value<\/a> measures the timeframe between when users start using your product and when they become paying customers. It helps to inform you how effective your onboarding<\/a> process is at moving users to experience value from your product in the optimum time.<\/p>\nHow to calculate time to value<\/strong><\/h4>\nTo calculate the time to value, first, you must make sure customers are getting value from your product.<\/p>\n
To find out how your product brings value, track the feature usage of converted customers and run surveys<\/a> to ask where they derive value from your product.<\/p>\nWith this knowledge in mind, you can determine at what point users activate, then track the time to completion.<\/p>\n
Average session duration<\/strong><\/h3>\nAverage session duration is the average time a user spends engaging with your product. It measures the level of user engagement and how long it takes for a user to get value from one visit.<\/p>\n
Average session duration is a key indicator for TTV, helping you determine if you need to adjust the onboarding processes.<\/p>\n
It can serve as an early warning sign for potential churn, as shorter session durations may suggest users are spending less time engaged with the product.<\/p>\n
How to measure average session duration<\/strong><\/h4>\nYou can measure average session duration with the following formula:<\/p>\n
Average Session Duration= The total time spent across sessions\/ The total number of sessions<\/p><\/blockquote>\n
The total time spent across sessions <\/strong>is the total duration a user spent on your product over a specific time frame.<\/p>\nThe total number of sessions <\/strong>is the number of individual sessions over a specific time frame.<\/p>\nHandy Tip<\/strong>: It’s convenient for SaaS businesses to segment users to find out who your promoters are, analyze repeated usage to see the use of specific features, and focus on the number of sessions and time spent by monthly active users, as this provides more relevant insights than examining all sessions.<\/p>\nUsage frequency<\/strong><\/h3>\nUsage frequency is how many users engage with your product<\/a> over a specific time frame.<\/p>\nIt’s an important feature adoption metric to track because it can show you which features customers use, and how often are the core features used.<\/p>\n
How to calculate usage frequency<\/strong><\/h4>\nYou can measure usage frequency with the following formula:<\/p>\n
Product Usage Frequency = Number of user sessions with a performed key action event within a specific time period.<\/p><\/blockquote>\n
A user session <\/strong>is when a user engages with your product and typically ends when they become inactive or leave the site.<\/p>\nA key action event <\/strong>depends on your product. Examples could be posting a message, uploading a video, or listening to a podcast.<\/p>\nProduct stickiness – Daily\/Monthly active users<\/strong><\/h3>\nProduct stickiness<\/a> is how well your product retains and engages users over an extended period. You can measure it with daily or monthly active users<\/a>.<\/p>\nHow to calculate product stickiness<\/strong><\/h4>\nYou can measure product stickiness<\/a> with the following formula:<\/p>\nProduct Stickiness = DAUs\/MAUs<\/p><\/blockquote>\n
DAU<\/strong> stands for daily active users and is the number of customers actively engaging with your product within a day.<\/p>\nMAU<\/strong> stands for monthly active users and is the number of customers actively engaging with your product within a month.<\/p>\nHandy tip<\/strong>: Product stickiness can’t let you know which users you’ve retained or which are churning. It’s best to segment users based on their use cases and perform cohort analysis for further insights.<\/p>\nFeature adoption rate<\/strong><\/h3>\nThe feature adoption rate<\/a> is the percentage of users engaged with a specific feature of your product that helps them achieve their goals. It shows you which features users adopt and use and which are relevant to them.<\/p>\nHow to calculate feature adoption<\/strong><\/h4>\nYou can measure the feature adoption rate with the following formula:<\/p>\n
Feature Adoption Rate = (The number of a feature\u2019s monthly active users\/The total number of logins or active users during the same duration) x 100<\/p><\/blockquote>\n
The number of a feature\u2019s monthly active users <\/strong>is the number of unique users using a specific feature of your product.<\/p>\nThe total number of logins or active users during the same duration <\/strong>is the total number of times a user logins or is active regardless of whether they use that feature.<\/p>\nNet Promoter Score NPS<\/strong><\/h3>\nNet Promoter Score<\/a> (NPS) is a metric that helps to measure customer loyalty and satisfaction towards your product. It is an important metric as a high score means that your user is happy and has successfully adopted your product. In contrast, a low score shows they are dissatisfied and lets you know something needs improving.<\/p>\nHow to Calculate NPS<\/strong><\/h4>\nYou can measure Net Promoter Score<\/a> with the following formula:<\/p>\nNPS = Number of promoters – Number of detractors<\/p><\/blockquote>\n
Promoters<\/strong> are those who choose 9-10. Detractors<\/strong> are those who choose 0-6.<\/p>\n![\"The](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/net-promoter-score-scale_e1da4e4815eb9176410118d547abb706_800.png\")
<\/picture>The Net Promoter Score scale.<\/figcaption><\/figure>\nCustomer satisfaction score<\/strong><\/h3>\nCustomer satisfaction score<\/a> is the percentage of satisfied customers with your product. And it helps to understand what keeps users using your product and what is causing friction<\/a> so you can make improvements to increase feature adoption.<\/p>\nHow to measure customer satisfaction<\/strong><\/h4>\nYou can measure customer satisfaction with the following formula:<\/p>\n
CSAT = (Number of satisfied customers\/Number of respondents) x 100<\/p><\/blockquote>\n
The number of satisfied customers <\/strong>is those that complete the CSAT and respond positively.<\/p>\nThe number of respondents <\/strong>is the total number of people that completed the CSAT survey.<\/p>\nCustomer lifetime value<\/strong><\/h3>\nCustomer lifetime value<\/a> (CLV) measures the financial contribution of a customer during their lifetime as a customer.<\/p>\nA high CLV means that customers are staying loyal and renewing their subscriptions. Whereas a low CLV means that you have a product adoption problem.<\/p>\n
How to calculate the customer lifetime value<\/strong><\/h4>\nYou can measure customer lifetime value with the following formula:<\/p>\n
Customer Lifetime Value = Customer Value* x Average Customer Lifespan<\/p><\/blockquote>\n
* Customer value = average purchase value x average purchase frequency rate<\/p>\n
Average purchase value<\/strong> is the total revenue generated from each customer transaction divided by the total number of purchases.<\/p>\nAverage purchase frequency rate <\/strong>is the total number of purchases made by customers divided by the total number of purchases.<\/p>\nAverage customer lifespan<\/strong> is the length of time a customer remains an active user divided by the total number of unique customers.<\/p>\nHow to track product adoption metrics<\/strong><\/h2>\nNow you know the essential metrics for product adoption, here are four ways to track them.<\/p>\n
Track feature usage with feature tags<\/h3>\n
Tracking feature usage with feature tags helps determine which features customers use most and where they spend most of their time.<\/p>\n
If new users aren’t using certain key features, it reduces the chance of product adoption. You can identify underperforming areas of your product with feature tags and contextually prompt users to adopt these features.<\/p>\n![\"feature-tagging-userpilot-how-to-measure-product-adoption\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/feature-tagging-userpilot-how-to-measure-product-adoption_d78a0016a94f076e057d8172b1daf405.gif\")
<\/picture>Tag features with Userpilot<\/a>.<\/figcaption><\/figure>\nCreate different funnels to understand which one leads to increased retention<\/h3>\n
You can create different user journeys<\/a> representing specific paths you expect new users to take, guided by key events.<\/p>\nBy monitoring drop-off rates at each point along these journeys, you can identify the most effective path that minimizes churn and maximizes retention.<\/p>\n
With this in mind, you can drive better product adoption, increasing retention<\/a> and long-term customer success.<\/p>\n![\"Evaluating](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/measure-product-adoption_4ffa3e3ca0e513c4cf063d22c297511c_800.png\")
<\/picture>Evaluating the user journey through funnels.<\/figcaption><\/figure>\nTrack paths to understand how users get to experience value<\/h3>\n
Tracking paths is a vital strategy in tracking product adoption.<\/p>\n
Add starting points to the customer journey<\/a> and observe how users reach the activation point<\/a> through different paths.<\/p>\nThrough analyzing user paths, the one with the shortest Time to Value (TTV) can be determined and utilized for new signups.<\/p>\n![\"User](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/user-paths-userpilot_6a79ad324a3bd5d912c43981eb034095_800.png\")
<\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"Product adoption refers to the process by which consumers or users accept, integrate, and utilize a new product or service. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.<\/p>\n","protected":false},"author":51,"featured_media":239814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[354,127,217,64,805,571,190,559,549],"class_list":["post-112045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-adoption-metrics","tag-feature-adoption","tag-in-app-guidance","tag-product-adoption","tag-product-adoption-metrics","tag-product-metrics","tag-user-adoption","tag-user-journey","tag-user-persona"],"acf":[],"yoast_head":"\n
How to Measure Product Adoption: 12 Metrics to Track<\/title>\n<meta name=\"description\" content=\"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure Product Adoption: 12 Metrics to Track\" \/>\n<meta property=\"og:description\" content=\"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-14T20:41:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T10:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"How to Measure Product Adoption: 12 Metrics to Track\",\"datePublished\":\"2024-09-14T20:41:09+00:00\",\"dateModified\":\"2026-04-03T10:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\"},\"wordCount\":2209,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"keywords\":[\"adoption metrics\",\"feature adoption\",\"in-app guidance\",\"product adoption\",\"product adoption metrics\",\"product metrics\",\"user adoption\",\"user journey\",\"user persona\"],\"articleSection\":[\"Product\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\",\"url\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\",\"name\":\"How to Measure Product Adoption: 12 Metrics to Track\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"datePublished\":\"2024-09-14T20:41:09+00:00\",\"dateModified\":\"2026-04-03T10:20:16+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"width\":1876,\"height\":1228,\"caption\":\"How to Measure Product Adoption: 12 Metrics to Track\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\",\"name\":\"Sophie Grigoryan\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/sofi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Measure Product Adoption: 12 Metrics to Track","description":"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","og_locale":"en_US","og_type":"article","og_title":"How to Measure Product Adoption: 12 Metrics to Track","og_description":"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.","og_url":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-09-14T20:41:09+00:00","article_modified_time":"2026-04-03T10:20:16+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","type":"image\/png"}],"author":"Sophie Grigoryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Grigoryan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/"},"author":{"name":"Sophie Grigoryan","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"headline":"How to Measure Product Adoption: 12 Metrics to Track","datePublished":"2024-09-14T20:41:09+00:00","dateModified":"2026-04-03T10:20:16+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/"},"wordCount":2209,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","keywords":["adoption metrics","feature adoption","in-app guidance","product adoption","product adoption metrics","product metrics","user adoption","user journey","user persona"],"articleSection":["Product"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","url":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","name":"How to Measure Product Adoption: 12 Metrics to Track","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","datePublished":"2024-09-14T20:41:09+00:00","dateModified":"2026-04-03T10:20:16+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"description":"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","width":1876,"height":1228,"caption":"How to Measure Product Adoption: 12 Metrics to Track"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf","name":"Sophie Grigoryan","url":"https:\/\/userpilot.com\/blog\/author\/sofi\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/112045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=112045"}],"version-history":[{"count":7,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/112045\/revisions"}],"predecessor-version":[{"id":633665,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/112045\/revisions\/633665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/239814"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=112045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=112045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=112045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
These are the important product adoption metrics to track:<\/p>\n
- \n
- Product adoption rate<\/a><\/li>\n
- Customer retention rate<\/a><\/li>\n
- Customer churn rate<\/a><\/li>\n
- Activation rate<\/a><\/li>\n
- Time to Value<\/a><\/li>\n
- Average session duration<\/a><\/li>\n
- Usage frequency<\/a><\/li>\n
- Product stickiness<\/a><\/li>\n
- Feature adoption rate<\/a><\/li>\n
- Net Promoter Score<\/a><\/li>\n
- Customer lifetime value<\/a><\/li>\n<\/ul>\n
You can track user adoption metrics<\/a> by:<\/p>\n
- \n
- Setting milestones<\/a> to see how customers progress through activation and achieve their goals.<\/li>\n
- Using feature tags to understand how users interact with your core features.<\/li>\n
- Experiment with different user journeys<\/a> to see which ones increase retention rates<\/a>.<\/li>\n
- Observing which user paths<\/a> activate users<\/a> the fastest and use them for new signups.<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
What is product adoption?<\/strong><\/h2>\n
Product adoption<\/a> refers to the process by which consumers or users accept, integrate, and utilize a new product or service.<\/p>\n
It involves the initial awareness and understanding of the product, followed by the decision to try it out and eventually incorporate it into one’s regular routine or workflow.<\/p>\n
Product adoption is an important metric for businesses as it indicates the level of acceptance and usage of their offerings among the target market.<\/p>\n
<\/picture>The product adoption process<\/a>.<\/figcaption><\/figure>\n Why it’s important to track product adoption metrics?<\/strong><\/h2>\n
Product adoption metrics are important as they give insights into how well users adopt your product. They show you what areas are underperforming and need improvement.<\/p>\n
You can also see what users find valuable so you can inform your product roadmap<\/a> for adding new features and use that data to optimize your user personas. It also lets you know what areas users are struggling with so you can provide extra guidance<\/a> to increase feature adoption<\/a>.<\/p>\n
12 Essential product adoption metrics to track to measure product adoption<\/strong><\/h2>\n
There are 12 essential product adoption metrics that can help you monitor and see what needs improving in your product.<\/p>\n
Product adoption rate<\/strong><\/h3>\n
Product adoption rate is the percentage of users who have adopted your product over time. This metric helps you to see if you are attracting the right audience and if your onboarding process<\/a> is assisting the users in discovering and getting value from your product.<\/p>\n
How to calculate product adoption rate<\/strong><\/h4>\n
You can calculate the product adoption rate<\/a> with the following formula:<\/p>\n
Product Adoption Rate = (New Active Users \/ Total Signups) x 100<\/p><\/blockquote>\n
New active users<\/strong> are the number of customers that have become active in a specific time frame. They’ve repeatedly performed a set of your key features over a certain duration.<\/p>\n
Total signups <\/strong>are the number of users signed up during a specific time frame.<\/p>\n
Customer retention rate<\/strong><\/h3>\n
Customer retention rate<\/a> is the number of customers you retain over a specific time frame. It can show you how well your onboarding process is, demonstrating the value your product can offer them and how well it activates<\/a> them to continue using it.<\/p>\n
How to calculate user retention rate<\/strong><\/h4>\n
You can calculate the user retention rate with the following formula:<\/p>\n
User Retention Rate = ((Number of paying users at the end of the time period – Number of users acquired during the time period)\/Total number of users at the beginning of the period) x 100<\/p><\/blockquote>\n
The number of paying users at the end of the time period<\/strong> refers to those who still get value from your product and continue to pay at the end of the time frame.<\/p>\n
The number of users acquired during the time period <\/strong>is the number of new customers captured at the beginning of the time frame.<\/p>\n
The total number of users at the beginning of the period <\/strong>is the number of paying customers at the beginning of the time frame.<\/p>\n
Customer churn rate<\/strong><\/h3>\n
Customer churn rate<\/a> is the number of customers that stop using your product over a specific time frame.<\/p>\n
Initially, it shows you how many users fail to adopt your product so you can investigate why<\/a> and improve adoption.<\/p>\n
How to calculate customer churn rate<\/strong><\/h4>\n
You can measure the customer churn rate with the following formula:<\/p>\n
Churn Rate = (Total number of users lost during a specific period\/Total number of users at the beginning of the period) x 100<\/p><\/blockquote>\n
The total number of users lost during a specific period<\/strong> is those who have stopped using your product over a specific time frame.<\/p>\n
The total number of users at the beginning of the period<\/strong> is the number of active users at the beginning of the specific time frame.<\/p>\n
Activation rate<\/strong><\/h3>\n
Activation rate<\/a> is the percentage of users who have completed a specific set of actions or a certain level of engagement that then converts them into active customers.<\/p>\n
Measuring the activation rate<\/a> helps show how successfully you drive the new user to complete activation<\/a>.<\/p>\n
How to calculate the activation rate<\/strong><\/h4>\n
You can calculate the activation rate with the following formula:<\/p>\n
Activation Rate = (Number of customers who reached the activation milestone\/Number of customers who signed up)\/100<\/p><\/blockquote>\n
The number of customers who reached the activation milestone <\/strong>has completed the set of actions or interactions that indicated their activation.<\/p>\n
The number of customers who signed up<\/strong> is the total number of users who have signed up for your product.<\/p>\n
Time to Value<\/strong><\/h3>\n
Time to value<\/a> measures the timeframe between when users start using your product and when they become paying customers. It helps to inform you how effective your onboarding<\/a> process is at moving users to experience value from your product in the optimum time.<\/p>\n
How to calculate time to value<\/strong><\/h4>\n
To calculate the time to value, first, you must make sure customers are getting value from your product.<\/p>\n
To find out how your product brings value, track the feature usage of converted customers and run surveys<\/a> to ask where they derive value from your product.<\/p>\n
With this knowledge in mind, you can determine at what point users activate, then track the time to completion.<\/p>\n
Average session duration<\/strong><\/h3>\n
Average session duration is the average time a user spends engaging with your product. It measures the level of user engagement and how long it takes for a user to get value from one visit.<\/p>\n
Average session duration is a key indicator for TTV, helping you determine if you need to adjust the onboarding processes.<\/p>\n
It can serve as an early warning sign for potential churn, as shorter session durations may suggest users are spending less time engaged with the product.<\/p>\n
How to measure average session duration<\/strong><\/h4>\n
You can measure average session duration with the following formula:<\/p>\n
Average Session Duration= The total time spent across sessions\/ The total number of sessions<\/p><\/blockquote>\n
The total time spent across sessions <\/strong>is the total duration a user spent on your product over a specific time frame.<\/p>\n
The total number of sessions <\/strong>is the number of individual sessions over a specific time frame.<\/p>\n
Handy Tip<\/strong>: It’s convenient for SaaS businesses to segment users to find out who your promoters are, analyze repeated usage to see the use of specific features, and focus on the number of sessions and time spent by monthly active users, as this provides more relevant insights than examining all sessions.<\/p>\n
Usage frequency<\/strong><\/h3>\n
Usage frequency is how many users engage with your product<\/a> over a specific time frame.<\/p>\n
It’s an important feature adoption metric to track because it can show you which features customers use, and how often are the core features used.<\/p>\n
How to calculate usage frequency<\/strong><\/h4>\n
You can measure usage frequency with the following formula:<\/p>\n
Product Usage Frequency = Number of user sessions with a performed key action event within a specific time period.<\/p><\/blockquote>\n
A user session <\/strong>is when a user engages with your product and typically ends when they become inactive or leave the site.<\/p>\n
A key action event <\/strong>depends on your product. Examples could be posting a message, uploading a video, or listening to a podcast.<\/p>\n
Product stickiness – Daily\/Monthly active users<\/strong><\/h3>\n
Product stickiness<\/a> is how well your product retains and engages users over an extended period. You can measure it with daily or monthly active users<\/a>.<\/p>\n
How to calculate product stickiness<\/strong><\/h4>\n
You can measure product stickiness<\/a> with the following formula:<\/p>\n
Product Stickiness = DAUs\/MAUs<\/p><\/blockquote>\n
DAU<\/strong> stands for daily active users and is the number of customers actively engaging with your product within a day.<\/p>\n
MAU<\/strong> stands for monthly active users and is the number of customers actively engaging with your product within a month.<\/p>\n
Handy tip<\/strong>: Product stickiness can’t let you know which users you’ve retained or which are churning. It’s best to segment users based on their use cases and perform cohort analysis for further insights.<\/p>\n
Feature adoption rate<\/strong><\/h3>\n
The feature adoption rate<\/a> is the percentage of users engaged with a specific feature of your product that helps them achieve their goals. It shows you which features users adopt and use and which are relevant to them.<\/p>\n
How to calculate feature adoption<\/strong><\/h4>\n
You can measure the feature adoption rate with the following formula:<\/p>\n
Feature Adoption Rate = (The number of a feature\u2019s monthly active users\/The total number of logins or active users during the same duration) x 100<\/p><\/blockquote>\n
The number of a feature\u2019s monthly active users <\/strong>is the number of unique users using a specific feature of your product.<\/p>\n
The total number of logins or active users during the same duration <\/strong>is the total number of times a user logins or is active regardless of whether they use that feature.<\/p>\n
Net Promoter Score NPS<\/strong><\/h3>\n
Net Promoter Score<\/a> (NPS) is a metric that helps to measure customer loyalty and satisfaction towards your product. It is an important metric as a high score means that your user is happy and has successfully adopted your product. In contrast, a low score shows they are dissatisfied and lets you know something needs improving.<\/p>\n
How to Calculate NPS<\/strong><\/h4>\n
You can measure Net Promoter Score<\/a> with the following formula:<\/p>\n
NPS = Number of promoters – Number of detractors<\/p><\/blockquote>\n
Promoters<\/strong> are those who choose 9-10. Detractors<\/strong> are those who choose 0-6.<\/p>\n
<\/picture>The Net Promoter Score scale.<\/figcaption><\/figure>\n Customer satisfaction score<\/strong><\/h3>\n
Customer satisfaction score<\/a> is the percentage of satisfied customers with your product. And it helps to understand what keeps users using your product and what is causing friction<\/a> so you can make improvements to increase feature adoption.<\/p>\n
How to measure customer satisfaction<\/strong><\/h4>\n
You can measure customer satisfaction with the following formula:<\/p>\n
CSAT = (Number of satisfied customers\/Number of respondents) x 100<\/p><\/blockquote>\n
The number of satisfied customers <\/strong>is those that complete the CSAT and respond positively.<\/p>\n
The number of respondents <\/strong>is the total number of people that completed the CSAT survey.<\/p>\n
Customer lifetime value<\/strong><\/h3>\n
Customer lifetime value<\/a> (CLV) measures the financial contribution of a customer during their lifetime as a customer.<\/p>\n
A high CLV means that customers are staying loyal and renewing their subscriptions. Whereas a low CLV means that you have a product adoption problem.<\/p>\n
How to calculate the customer lifetime value<\/strong><\/h4>\n
You can measure customer lifetime value with the following formula:<\/p>\n
Customer Lifetime Value = Customer Value* x Average Customer Lifespan<\/p><\/blockquote>\n
* Customer value = average purchase value x average purchase frequency rate<\/p>\n
Average purchase value<\/strong> is the total revenue generated from each customer transaction divided by the total number of purchases.<\/p>\n
Average purchase frequency rate <\/strong>is the total number of purchases made by customers divided by the total number of purchases.<\/p>\n
Average customer lifespan<\/strong> is the length of time a customer remains an active user divided by the total number of unique customers.<\/p>\n
How to track product adoption metrics<\/strong><\/h2>\n
Now you know the essential metrics for product adoption, here are four ways to track them.<\/p>\n
Track feature usage with feature tags<\/h3>\n
Tracking feature usage with feature tags helps determine which features customers use most and where they spend most of their time.<\/p>\n
If new users aren’t using certain key features, it reduces the chance of product adoption. You can identify underperforming areas of your product with feature tags and contextually prompt users to adopt these features.<\/p>\n
<\/picture>Tag features with Userpilot<\/a>.<\/figcaption><\/figure>\n Create different funnels to understand which one leads to increased retention<\/h3>\n
You can create different user journeys<\/a> representing specific paths you expect new users to take, guided by key events.<\/p>\n
By monitoring drop-off rates at each point along these journeys, you can identify the most effective path that minimizes churn and maximizes retention.<\/p>\n
With this in mind, you can drive better product adoption, increasing retention<\/a> and long-term customer success.<\/p>\n
<\/picture>Evaluating the user journey through funnels.<\/figcaption><\/figure>\n Track paths to understand how users get to experience value<\/h3>\n
Tracking paths is a vital strategy in tracking product adoption.<\/p>\n
Add starting points to the customer journey<\/a> and observe how users reach the activation point<\/a> through different paths.<\/p>\n
Through analyzing user paths, the one with the shortest Time to Value (TTV) can be determined and utilized for new signups.<\/p>\n
<\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"Product adoption refers to the process by which consumers or users accept, integrate, and utilize a new product or service. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.<\/p>\n","protected":false},"author":51,"featured_media":239814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[354,127,217,64,805,571,190,559,549],"class_list":["post-112045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-adoption-metrics","tag-feature-adoption","tag-in-app-guidance","tag-product-adoption","tag-product-adoption-metrics","tag-product-metrics","tag-user-adoption","tag-user-journey","tag-user-persona"],"acf":[],"yoast_head":"\n
How to Measure Product Adoption: 12 Metrics to Track<\/title>\n<meta name=\"description\" content=\"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure Product Adoption: 12 Metrics to Track\" \/>\n<meta property=\"og:description\" content=\"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-14T20:41:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T10:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"How to Measure Product Adoption: 12 Metrics to Track\",\"datePublished\":\"2024-09-14T20:41:09+00:00\",\"dateModified\":\"2026-04-03T10:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\"},\"wordCount\":2209,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"keywords\":[\"adoption metrics\",\"feature adoption\",\"in-app guidance\",\"product adoption\",\"product adoption metrics\",\"product metrics\",\"user adoption\",\"user journey\",\"user persona\"],\"articleSection\":[\"Product\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\",\"url\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\",\"name\":\"How to Measure Product Adoption: 12 Metrics to Track\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"datePublished\":\"2024-09-14T20:41:09+00:00\",\"dateModified\":\"2026-04-03T10:20:16+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png\",\"width\":1876,\"height\":1228,\"caption\":\"How to Measure Product Adoption: 12 Metrics to Track\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\",\"name\":\"Sophie Grigoryan\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/sofi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Measure Product Adoption: 12 Metrics to Track","description":"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","og_locale":"en_US","og_type":"article","og_title":"How to Measure Product Adoption: 12 Metrics to Track","og_description":"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.","og_url":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-09-14T20:41:09+00:00","article_modified_time":"2026-04-03T10:20:16+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","type":"image\/png"}],"author":"Sophie Grigoryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Grigoryan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/"},"author":{"name":"Sophie Grigoryan","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"headline":"How to Measure Product Adoption: 12 Metrics to Track","datePublished":"2024-09-14T20:41:09+00:00","dateModified":"2026-04-03T10:20:16+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/"},"wordCount":2209,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","keywords":["adoption metrics","feature adoption","in-app guidance","product adoption","product adoption metrics","product metrics","user adoption","user journey","user persona"],"articleSection":["Product"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","url":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/","name":"How to Measure Product Adoption: 12 Metrics to Track","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","datePublished":"2024-09-14T20:41:09+00:00","dateModified":"2026-04-03T10:20:16+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"description":"Not sure what product adoption metrics to track? This article teaches you how to measure product adoption, what metrics to track, and how.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/how-to-measure-product-adoption\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/05\/How-to-Measure-Product-Adoption-12-Metrics-to-Track.png","width":1876,"height":1228,"caption":"How to Measure Product Adoption: 12 Metrics to Track"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf","name":"Sophie Grigoryan","url":"https:\/\/userpilot.com\/blog\/author\/sofi\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/112045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=112045"}],"version-history":[{"count":7,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/112045\/revisions"}],"predecessor-version":[{"id":633665,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/112045\/revisions\/633665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/239814"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=112045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=112045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=112045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Customer retention rate<\/a><\/li>\n
![\"The](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/product-adoption-process_172ecb23884602191857c9ab07ce875e_800.png)
<\/picture>![\"The](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/net-promoter-score-scale_e1da4e4815eb9176410118d547abb706_800.png)
<\/picture>![\"feature-tagging-userpilot-how-to-measure-product-adoption\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/feature-tagging-userpilot-how-to-measure-product-adoption_d78a0016a94f076e057d8172b1daf405.gif)
<\/picture>![\"Evaluating](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/measure-product-adoption_4ffa3e3ca0e513c4cf063d22c297511c_800.png)
<\/picture>![\"User](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/user-paths-userpilot_6a79ad324a3bd5d912c43981eb034095_800.png)
<\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"