Let’s get right to it.<\/p>\n
What are HubSpot surveys?<\/h2>\n
HubSpot surveys are a feature of HubSpot’s feedback software <\/a>that you can use to collect feedback to gain a better understanding of customer needs <\/a>and pain points.<\/a><\/p>\n The surveys can be customized to your needs and delivered through multiple channels. HubSpot also offers tools that allow you to analyze the feedback data.<\/a><\/p>\n HubSpot allows you to create 4 main types of surveys:<\/p>\n How easy is it to create HubSpot surveys<\/a>? Let’s go through the process, step-by-step.<\/p>\n To begin, navigate to the Service <\/strong>dropdown menu and select Feedback Surveys<\/strong>.<\/p>\n To recycle existing surveys, click Edit or Clone from the More dropdown menu. Alternatively, click Create Survey <\/strong>in the top right corner to create a brand-new one. That’s what we’re going to do.<\/p>\n In the next screen, you choose the survey type<\/a> and delivery method. These are the options you have:<\/p>\n Once you choose the survey type and delivery method, it’s time to tailor your survey to your needs.<\/p>\n When it comes to the design<\/a>, you can embed your own featured image and choose a color of your choice.<\/p>\n What types of questions<\/a> can you include in the survey?<\/p>\n These options allow you to collect pretty much any kind of data you may need. For example, you could use a rating question to collect quantitative feedback on a new feature and a multi-line text one for a follow-up question.<\/p>\n Finally, make sure to customize the thank you message your recipients will see after submitting the survey.<\/p>\n Choosing the target audience<\/a> for your surveys comes next. This step is essential to ensure that your survey is relevant and you obtain the data you’re after.<\/p>\n You have 3 options here:<\/p>\n On the next screen, you have a chance to create an automated follow-up workflow<\/a>.<\/p>\n For example, you may choose to follow up all ‘Unhappy<\/a>‘ responses with an interview invite or encourage all ‘Happy’ users to submit a review on G2.<\/a><\/p>\n In addition, make sure to add users or teams who will be notified when the user responds and set up reminders in case they don’t.<\/p>\n At any point during steps 2-4, you can click the edit pencil icon at the top to change the name of the survey.<\/p>\n To analyze the survey results<\/a>, simply click on the survey in the Feedback Surveys <\/strong>section.<\/p>\n For each of the surveys, you get two tabs: Responses and Analysis.<\/p>\n As the name suggests, the Responses <\/strong>tab gives you access to all individual submissions. You can filter the results, for example, by company name or response type, like detractors.<\/a> You can also opt to see only the responses with qualitative comments.<\/p>\n The Analysis section<\/a>, on the other hand, offers quantitative insights. For example, in the NPS survey analysis, you’d see the number of survey views, submissions, text submissions, the NPS score<\/a>, and the NPS breakdown.<\/p>\n To be able to create HubSpot surveys you need to have a paid subscription to their Service Hub.<\/p>\n There are 3 pricing plans<\/a> available but to create feedback surveys, you need either the Professional or Enterprise plan, which starts from $450\/month and $1,200\/month respectively.<\/p>\n How good are HubSpot surveys? Let’s look at its key strengths and weaknesses:<\/p>\n The pros include:<\/p>\n What about the downsides:<\/p>\n Given the limitations of HubSpot surveys, you may be tempted to look for alternatives. And Userpilot <\/a>could be one.<\/p>\n It offers advanced segmentation features, more templates, and better customization. It also helps you tag qualitative NPS responses and there’s an AI-powered feedback analytics <\/a>feature coming in the fall.<\/p>\n The catch is that Userpilot is not a CRM but a growth tool with very different use cases.<\/p>\n Fortunately, you don’t have to choose between the two because of the two-way integration.<\/p>\n Thanks to the integration<\/a>, you can collect customer data in your HubSpot account and use it to trigger Userpilot’s in-app surveys to the right segments.<\/p>\n Or you can launch HubSpot’s email campaigns in response to in-app surveys <\/a>in Userpilot. For example, you can send a HubSpot email survey to those who haven’t responded to an in-app one.<\/p>\n To build a survey in Userpilot, you can either do it from scratch or use one of the 30+ templates<\/a>. These include the most popular survey types like NPS, CES<\/a>, CSAT, or PMF survey templates.<\/a><\/p>\n The templates are organized into 4 main categories, which makes it easy to find the one you need:<\/p>\n Next, you choose the audience for your survey by leaning into Userpilot’s advanced segmentation <\/a>functionality. It allows you to segment users by:<\/p>\n Userpilot offers high levels of customization for its surveys. Thanks to its WYSIWYG editor, you can easily customize its appearance to match your native UI look. Without any coding, you can adjust<\/p>\n More importantly, you can use the localization<\/a> feature to easily translate the surveys<\/a> into multiple languages to increase the survey reach and inclusivity, which will lead to more valid results and better overall customer satisfaction.<\/a><\/p>\n Once your customers submit the feedback, the data analysis<\/a> is easy.<\/p>\n For example, the dedicated NPS dashboard <\/a>gives you details of all the quantitative data, like the overall score, response rates, or the breakdown into detractors, passives, and promoters.<\/p>\n In addition, you can tag all the qualitative responses<\/a> to segment your users and follow up. This could be in the form of an in-app message<\/a> or an email.<\/p>\n As mentioned, the Userpilot team is working on an AI-powered feedback analysis tool<\/a> that will be able to extract actionable insights<\/a> from qualitative feedback using NLP and ML. This feature will be available in September.<\/p>\n HubSpot surveys are intuitive to build and allow you to collect various types of customer data via email, web page, shareable link, and chat box. However, they have limitations such as very basic customization or segmentation options.<\/p>\n As a product growth platform, Userpilot offers better survey functionality which you can now use in conjunction with HubSpot. This is possible thanks to the two-way integration of the two products.<\/p>\nWhat are the different types of surveys in HubSpot?<\/h2>\n
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![\"Survey](\"https:\/\/images.storychief.com\/account_6827\/types-hubspot-surveys_7e6d4ad7a241e95e1647600f7e9ae094_800.png)
<\/picture>How to create feedback surveys in HubSpot?<\/h2>\n
Step 1: Select the survey type and delivery method<\/h3>\n
![\"Feedback](\"https:\/\/images.storychief.com\/account_6827\/actions-hubspot-surveys_88bb41e13c163e7d42217bb05b7ed892_800.jpg)
<\/picture>\n
![\"Delivery](\"https:\/\/images.storychief.com\/account_6827\/delivery-method-hubspot-surveys_4ab323ec361071675b01354f393c3e7f_800.png)
<\/picture>Step 2: Customize the design of your new survey<\/h3>\n
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![\"Question](\"https:\/\/images.storychief.com\/account_6827\/question-types-hubspot-surveys_82a09197e5d1f100c83cbad14659431f_800.png)
<\/picture>![\"Thank](\"https:\/\/images.storychief.com\/account_6827\/thankyou-hubspot-surveys_991ad4a2c0cb335bd312a78305332662_800.png)
<\/picture>Step 3: Determine who will view the survey and when<\/h3>\n
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![\"Segmentation](\"https:\/\/images.storychief.com\/account_6827\/audience-hubspot-surveys_2a61b4938fe46beba284f8dbc868ff6a_800.png)
<\/picture>Step 4: Create an automation flow for survey follow-ups<\/h3>\n
![\"Automation](\"https:\/\/images.storychief.com\/account_6827\/automation-hubspot-surveys_a70ad654884ab0d2815fccb9331cbaef_800.png)
<\/picture>Step 5: Analyze survey responses of your existing survey<\/h3>\n
![\"NPS](\"https:\/\/images.storychief.com\/account_6827\/nps-dashboard-hubspot-surveys_c7ac6ec3bd46a3a1e160e1c888c5ee19_800.jpg)
<\/picture>How much do HubSpot surveys cost?<\/h2>\n
The pros and cons of creating surveys in HubSpot<\/h2>\n
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How to leverage HubSpot and Userpilot for optimizing customer feedback?<\/h2>\n
![\"Hubspot](\"https:\/\/images.storychief.com\/account_6827\/userpilot-hubspot-integration-hubspot-surveys_af65d28d715ef9cb1a3a489604dfa7c4_800.png)
<\/picture>Create custom feedback surveys or choose from pre-designed templates<\/h3>\n
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![\"Userpilot](\"https:\/\/images.storychief.com\/account_6827\/templates-hubspot-surveys_6c3ca52718045e50385108a3fe76352b_800.png)
<\/picture>Send targeted surveys for granular customer insights<\/h3>\n
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![\"Targeting](\"https:\/\/images.storychief.com\/account_6827\/segmentation-hubspot-surveys_c53576ab2b2fc7343ed8c488eb78183b_800.png)
<\/picture>Customize the survey for a better customer experience<\/h3>\n
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![\"Translating](\"https:\/\/images.storychief.com\/account_6827\/publish-userpilot-survey-translation-hubspot-surveys_ce08e34f6fddf80e5d371e46a042b831_800.jpg)
<\/picture>Analyze quantitative and qualitative customer feedback<\/h3>\n
![\"NPS](\"https:\/\/images.storychief.com\/account_6827\/nps-dashboard-userpilot-hubspot-surveys_424147a5516de707c85a439310ba443a_800.jpg)
<\/picture>![\"qualitative-responses-userpilot-hubspot-surveys\"](\"https:\/\/images.storychief.com\/account_6827\/qualitative-responses-userpilot-hubspot-surveys_f5cb947c3dc465d6c37802ca434b9835_800.png)
<\/picture>Conclusion<\/h2>\n