{"id":114968,"date":"2023-06-30T23:12:26","date_gmt":"2023-06-30T23:12:26","guid":{"rendered":"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/"},"modified":"2026-02-27T15:55:47","modified_gmt":"2026-02-27T15:55:47","slug":"userpilot-hubspot-integration","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/","title":{"rendered":"Userpilot <> HubSpot Integration: How to Create Powerful In-App Experiences?"},"content":{"rendered":"<p>Have you used the <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/userpilot-1587444\">Userpilot-Hubspot-integration<\/a> yet?<\/p>\n<p>If not, our article will show you 8 ways <a href=\"https:\/\/userpilot.com\/role\/product-management\" target=\"_blank\" rel=\"noopener noreferrer\">product managers <\/a>can leverage the synergy of the two tools to build in-app experiences that drive your product growth.<\/p>\n<p>Let&#8217;s dive right in!<\/p>\n<h2>Overview of Userpilot and HubSpot two-way integration<\/h2>\n<ul>\n<li>Thanks to the Userpilot-Hubspot integration you can easily send data from one app to the other without having to export or import it manually.<\/li>\n<li>You can leverage this in a number of ways. Let\u2019s look at 8 possible use cases:<\/li>\n<\/ul>\n<ol type=\"1\">\n<li>Hubspot customers can use <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot&#8217;s advanced analytics<\/a> features to track <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a> in real-time.<\/li>\n<li>You can design Hubspot <a href=\"https:\/\/userpilot.com\/blog\/contextual-email-automation-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">email campaigns<\/a> targeting specific user segments based on their in-app activity tracked in Userpilot.<\/li>\n<li>As a HubSpot customer, you can <a href=\"https:\/\/userpilot.com\/blog\/lead-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">score your leads<\/a> based on their <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-analytics-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavior <\/a>using Userpilot data.<\/li>\n<li>You can enhance HubSpot&#8217;s custom reports and <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboards <\/a>with product and <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior data<\/a> tracked in Userpilot to gain a comprehensive understanding of<a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer needs<\/a> and preferences.<\/li>\n<li>You can combine Userpilot data with HubSpot&#8217;s Contact or Company Properties to create more granular <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments<\/a> in Userpilot.<\/li>\n<li>Userpilot allows you to design <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized in-app experiences<\/a> for users based on company or account property data from HubSpot.<\/li>\n<li>Teams can leverage the <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">integration <\/a>to identify <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a> and brand advocates by tracking product usage,<a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> feedback data<\/a>, and HubSpot account or company data.<\/li>\n<li>HubSpot lists can be used to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect relevant user feedback<\/a> in Userpilot, allowing you to better understand specific user segments and enhance product experiences accordingly.<\/li>\n<\/ol>\n<ul>\n<li>To see how the integration works in practice, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/li>\n<\/ul>\n<h2 id=\"3esif\">What is Userpilot and HubSpot two-way integration?<\/h2>\n<p>The 2-way Userpilot-Hubspot integration allows you to use the tools together as both data source and destination.<\/p>\n<p>How exactly does it work?<\/p>\n<p>HubSpot is a powerful customer relationship management (CRM) platform. It\u2019s like a database for managing customer information, tracking interactions, and automating various sales and marketing tasks.<\/p>\n<p>Userpilot is a product growth platform. You can use it to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect customer feedback, <\/a><a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyze customer behavior<\/a> inside your software, and<a href=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"> drive engagement<\/a> with in-app experiences. All of that without writing a single line of code.<\/p>\n<p>Basically, you can use the customer data from HubSpot to target specific user segments with bespoke <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> designed in Userpilot. Or use <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage data <\/a>and customer feedback collected in Userpilot to inform the Hubspot database or use it for your email marketing campaigns.<\/p>\n<p>The HubSpot integration isn&#8217;t the only though. Other tools <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot integrates <\/a>with include <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/heap-vs-pendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heap<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/mixpanel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a>, and Kissmetrics.<\/p>\n<p><!-- Main container for the Userpilot-Hubspot Integration Lead Gen Quiz --><\/p>\n<div id=\"up-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-container\">\n<div id=\"up-progress-bar\" style=\"width: 15%;\"><\/div>\n<\/div>\n<p><!-- Question 1: Main Pain Point --><\/p>\n<div id=\"up-question-1\" class=\"up-question-wrapper active\">\n<h3>What&#8217;s your biggest challenge with user data right now?<\/h3>\n<p>Understanding this helps tailor our Userpilot-Hubspot integration solution for you.<\/p>\n<p><button class=\"up-answer-btn\">My product and sales data are in different silos.<\/button><br \/>\n<button class=\"up-answer-btn\">I can&#8217;t tell which users are ready to convert.<\/button><br \/>\n<button class=\"up-answer-btn\">Our user onboarding isn&#8217;t driving feature adoption.<\/button><\/p>\n<\/div>\n<p><!-- Question 2: Onboarding goal --><\/p>\n<div id=\"up-question-2\" class=\"up-question-wrapper\">\n<h3>What is your primary goal for new user onboarding?<\/h3>\n<p>A better onboarding experience is key to long-term success with the Userpilot-Hubspot integration.<\/p>\n<p><button class=\"up-answer-btn\">Increase user activation rates.<\/button><br \/>\n<button class=\"up-answer-btn\">Improve free-trial to paid conversion.<\/button><br \/>\n<button class=\"up-answer-btn\">Drive adoption of key features.<\/button><\/p>\n<\/div>\n<p><!-- Question 3: Sales Enablement --><\/p>\n<div id=\"up-question-3\" class=\"up-question-wrapper\">\n<h3>How do you want to empower your sales team?<\/h3>\n<p>Connecting product usage to your CRM is a core strength of the Userpilot-Hubspot integration.<\/p>\n<p><button class=\"up-answer-btn\">Give them product usage data inside HubSpot.<\/button><br \/>\n<button class=\"up-answer-btn\">Help them identify product-qualified leads (PQLs).<\/button><br \/>\n<button class=\"up-answer-btn\">Trigger in-app messages from HubSpot workflows.<\/button><\/p>\n<\/div>\n<p><!-- Final Step: CTA --><\/p>\n<div id=\"up-question-4\" class=\"up-question-wrapper\">\n<h3>Unlock your product-led growth.<\/h3>\n<p>You&#8217;re ready to see how the Userpilot-Hubspot integration can turn your user insights into revenue. See a live demo tailored to your needs.<\/p>\n<p><button id=\"up-final-cta\">Book Your Personalized Demo<\/button><\/p>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file. Upload the .js file to your WordPress media library and replace the placeholder URL. --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2023\/06\/Userpilot-Hubspot-integration.js\"><\/script><\/p>\n<h2 id=\"1q7l4\">8 Key use cases for Userpilot and HubSpot integration<\/h2>\n<p>Let&#8217;s look at 8 different ways your product and marketing teams can benefit from the 2-way Userpilot-Hubspot integration.<\/p>\n<ol type=\"1\">\n<li><a href=\"#58ksd\">Monitor in-app activity data in HubSpot for better decision-making<\/a><\/li>\n<li><a href=\"#4kf0n\">Create targeted email campaigns in HubSpot based on customers&#8217; activity<\/a><\/li>\n<li><a href=\"#ertpr\">Score your HubSpot leads based on user activity and assign them to appropriate reps<\/a><\/li>\n<li><a href=\"#3ctmo\">Create custom HubSpot reports and dashboards for performance tracking<\/a><\/li>\n<li><a href=\"#3ctmo\">Use HubSpot data to create better user segmentation in Userpilot<\/a><\/li>\n<li><a href=\"#9084j\">Trigger personalized in-app experiences in Userpilot based on HubSpot Company Properties<\/a><\/li>\n<li><a href=\"#3q30e\">Identify your most successful user segments in Userpilot.<\/a><\/li>\n<li><a href=\"#591ip\">Collect feedback from different segments in Userpilot to tailor their experiences<\/a><\/li>\n<\/ol>\n<h3 id=\"58ksd\">1. <strong>Monitor in-app activity data in HubSpot for better decision-making<\/strong><\/h3>\n<p>Thanks to the integration, Hubspot users can take advantage of <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot&#8217;s advanced analytics features<\/a> to gain valuable <a href=\"https:\/\/userpilot.com\/blog\/user-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">user insights<\/a>. This will help you make<a href=\"https:\/\/userpilot.com\/blog\/data-led\" target=\"_blank\" rel=\"noopener noreferrer\"> data-driven decisions.<\/a><\/p>\n<p>Userpilot enables you to:<\/p>\n<ul>\n<li>Monitor feature usage (<a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicks<\/a>, hovers, text infills).<\/li>\n<li>Track <a href=\"https:\/\/userpilot.com\/blog\/event-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">events<\/a>, including custom ones.<\/li>\n<li>Track engagement with <a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklists<\/a>, surveys, and <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource center <\/a>modules.<\/li>\n<\/ul>\n<p>All the data is relayed in real-time so all the reports and dashboards will be up-to-date.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/analytics-userpilot-hubspot-integration_dd0fb2ebf0e5c3fb0e1b5bcb8ce25e0f_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/analytics-userpilot-hubspot-integration_dd0fb2ebf0e5c3fb0e1b5bcb8ce25e0f_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/analytics-userpilot-hubspot-integration_dd0fb2ebf0e5c3fb0e1b5bcb8ce25e0f_800.webp\" alt=\"Activity data from Userpilot in Hubspot\" \/><\/picture><figcaption>Activity data from <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> in Hubspot.<\/figcaption><\/figure>\n<h3 id=\"4kf0n\">2. <strong>Create targeted email campaigns in HubSpot based on customers&#8217; activity<\/strong><\/h3>\n<p>Thanks to the Userpilot-Hubspot integration, you can design <a href=\"https:\/\/userpilot.com\/blog\/contextual-email-automation-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">email campaigns<\/a> to target specific user segments based on their in-app activity.<\/p>\n<p>To do so, you would create mailing lists based on specific, like feature usage, engagement with in-app flows, or survey results.<\/p>\n<p>For example, you could make a list made up of the <a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS detractors<\/a>. Next, you could send them personalized <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">emails<\/a>. For instance, you could invite them to a follow-up interview.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/mail-campaign-userpilot-hubspot-integration_dc16cf7f489a00db8715639da908cb9f_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/mail-campaign-userpilot-hubspot-integration_dc16cf7f489a00db8715639da908cb9f_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/mail-campaign-userpilot-hubspot-integration_dc16cf7f489a00db8715639da908cb9f_800.webp\" alt=\"Userpilot data types\" \/><\/picture><figcaption>Userpilot data types.<\/figcaption><\/figure>\n<h3 id=\"ertpr\">3. Score your HubSpot leads based on user activity and assign them to appropriate reps<\/h3>\n<p>Hubspot offers tools for scoring your users based on a number of positive and negative criteria. This functionality is used to <a href=\"https:\/\/userpilot.com\/blog\/lead-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualify leads<\/a> and assign them to appropriate <a href=\"https:\/\/userpilot.com\/blog\/customer-success-tools-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success<\/a> or sales colleagues.<\/p>\n<p>By enabling the Userpilot-Hubspot integration, you can use customer in-app behavior as a scoring criterion.<\/p>\n<p>For example, you could use the frequency of use, feature engagement, and <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey <\/a>results to qualify users and identify those who are ready to <a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upgrade to a higher plan.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/scoring-userpilot-hubspot-integration_c7989172c0d042bf294729e977ea358d_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/scoring-userpilot-hubspot-integration_c7989172c0d042bf294729e977ea358d_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/scoring-userpilot-hubspot-integration_c7989172c0d042bf294729e977ea358d_800.webp\" alt=\"Lead scoring in Hubspot based on Userpilot data\" \/><\/picture><figcaption>Lead scoring in Hubspot based on Userpilot data.<\/figcaption><\/figure>\n<h3 id=\"3ctmo\">4. Create custom HubSpot reports and dashboards for performance tracking<\/h3>\n<p>Hubspot&#8217;s custom reports and <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboards <\/a>are priceless when it comes to tracking product performance.<\/p>\n<p>Thanks to the integration, Hubspot customers can enhance the reports with product and <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior data<\/a> tracked in Userpilot to get a more complete picture of customer needs and preferences.<\/p>\n<p>For Userpilot users, the highly customizable reports make it easier to visualize their data and communicate it to the stakeholders, both internally and externally.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/reporting-dashboards-userpilot-hubspot-integration_6a8c2c92549aa4f8d801fb6ed0cbfef7_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/reporting-dashboards-userpilot-hubspot-integration_6a8c2c92549aa4f8d801fb6ed0cbfef7_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/reporting-dashboards-userpilot-hubspot-integration_6a8c2c92549aa4f8d801fb6ed0cbfef7_800.webp\" alt=\"Hubspot custom dashboard\" \/><\/picture><figcaption>Hubspot custom dashboard.<\/figcaption><\/figure>\n<h3 id=\"7k5dd\">5. Use HubSpot data to create better user segmentation in Userpilot<\/h3>\n<p>Userpilot has very advanced segmentation features and with Hubspot, you can make segmentation even more granular.<\/p>\n<p>In addition to the Userpilot data, like product usage or in-app experience engagement, you can now use the data from Hubspot. For example, you can segment users based on HubSpot&#8217;s Contact or Company Properties.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/personalization-userpilot-hubspot-integration_259f7e74143532110b100d6737c9e88d_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/personalization-userpilot-hubspot-integration_259f7e74143532110b100d6737c9e88d_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/personalization-userpilot-hubspot-integration_259f7e74143532110b100d6737c9e88d_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/personalization-userpilot-hubspot-integration_259f7e74143532110b100d6737c9e88d_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/personalization-userpilot-hubspot-integration_259f7e74143532110b100d6737c9e88d_800.webp\" alt=\"User segmentation in Userpilot based on Hubspot data\" \/><\/picture><figcaption>User segmentation in Userpilot based on Hubspot data.<\/figcaption><\/figure>\n<h3 id=\"9084j\"><strong>6. Trigger personalized in-app experiences in Userpilot based on HubSpot Company Properties<\/strong><\/h3>\n<p>Once you segment your users based on criteria like company or account properties, you can then design <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized in-app experiences<\/a> for each of them in Userpilot.<\/p>\n<p>For example, you could customize your<a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\"> in-app messages <\/a>for users holding a particular post, like a product marketing manager, or trigger a bespoke <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough <\/a>based on the plan the company has subscribed to.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/personalizing-in-app-experiences-userpilot-hubspot-integration_f44c5f7b28ccc1bcd09df62249a9fabd_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/personalizing-in-app-experiences-userpilot-hubspot-integration_f44c5f7b28ccc1bcd09df62249a9fabd_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/personalizing-in-app-experiences-userpilot-hubspot-integration_f44c5f7b28ccc1bcd09df62249a9fabd_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/personalizing-in-app-experiences-userpilot-hubspot-integration_f44c5f7b28ccc1bcd09df62249a9fabd_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/personalizing-in-app-experiences-userpilot-hubspot-integration_f44c5f7b28ccc1bcd09df62249a9fabd_800.webp\" alt=\"Personalized in-app experiences in Userpilot based on Hubspot data\" \/><\/picture><figcaption>Personalized in-app experiences in Userpilot based on Hubspot data<\/figcaption><\/figure>\n<h3 id=\"3q30e\">7. Identify your most successful user segments in Userpilot<\/h3>\n<p>Hubspot users can leverage the Userpilot integration to identify their <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users <\/a>and future <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand advocates.<\/a><\/p>\n<p>How so?<\/p>\n<p>By tracking product usage and cross-referencing it with feedback data in Userpilot and account or company data in Hubspot, it&#8217;s possible to identify behavior patterns of the most <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyal customers.<\/a><\/p>\n<p>Once you have these pinned down, you can use the data in a number of ways.<\/p>\n<p>For example, you can target users who follow the same patterns with upsell messages or review requests. Or you can prompt other users with in-app messages to act in a similar way to <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">boost their satisfaction<\/a> and loyalty.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/power-users-userpilot-hubspot-integration_4d72838c24bba2865579a0e4be33dcd5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/power-users-userpilot-hubspot-integration_4d72838c24bba2865579a0e4be33dcd5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/power-users-userpilot-hubspot-integration_4d72838c24bba2865579a0e4be33dcd5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/power-users-userpilot-hubspot-integration_4d72838c24bba2865579a0e4be33dcd5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/power-users-userpilot-hubspot-integration_4d72838c24bba2865579a0e4be33dcd5_800.png\" alt=\"User behavior tracking in Userpilot\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\">User behavior tracking<\/a> in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"591ip\">8. Collect feedback from different segments in Userpilot to tailor their experiences<\/h3>\n<p>Apart from personalizing in-app experiences, you can also use Hubspot lists to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect relevant user feedback<\/a> with Userpilot. For example, you could send different <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys <\/a>to users in different sectors.<\/p>\n<p>In this way, you will be able to better understand specific user segments and create satisfying product experiences for each of them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/survey-userpilot-hubspot-integration_640dbbfb9a6ac538e201f5f77ba40669_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-userpilot-hubspot-integration_640dbbfb9a6ac538e201f5f77ba40669_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/survey-userpilot-hubspot-integration_640dbbfb9a6ac538e201f5f77ba40669_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-userpilot-hubspot-integration_640dbbfb9a6ac538e201f5f77ba40669_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/survey-userpilot-hubspot-integration_640dbbfb9a6ac538e201f5f77ba40669_800.png\" alt=\"Userpilot survey targeting Hubspot segments\" \/><\/picture><figcaption>Userpilot survey targeting Hubspot segments.<\/figcaption><\/figure>\n<h2 id=\"ete2f\">How to connect your HubSpot account with Userpilot?<\/h2>\n<p>Connecting Userpilot to your Hubspot account, or other apps for that matter, is pretty straightforward.<\/p>\n<p>First, navigate to the Integrations page and click on Hubspot.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-1-click-integration_af56001cbf0e0a280028ebd2ecdd78bd_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-1-click-integration_af56001cbf0e0a280028ebd2ecdd78bd_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-1-click-integration_af56001cbf0e0a280028ebd2ecdd78bd_800.png\" alt=\"Enabling Userpilot-Hubspot Integration\" \/><\/picture><figcaption>Enabling Userpilot-Hubspot Integration.<\/figcaption><\/figure>\n<p>This will take you to the OAuth page where you will be asked to log into your Hubspot account and choose the Userpilot account.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-step-1_28d652fca30dd027d780a8edfe56e496_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-step-1_28d652fca30dd027d780a8edfe56e496_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-step-1_28d652fca30dd027d780a8edfe56e496_800.png\" alt=\"Choose your Userpilot account\" \/><\/picture><figcaption>Choose your Userpilot account.<\/figcaption><\/figure>\n<p>Next, you configure object mapping between Hubspot contacts\/companies and Userpilot users\/companies. Userpilot needs this to recognize that a user or company in Userpilot is the same contact or company in Hubspot.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-object-mapping_15146909e6d18bc30665c307f04af0c3_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-object-mapping_15146909e6d18bc30665c307f04af0c3_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-object-mapping_15146909e6d18bc30665c307f04af0c3_800.png\" alt=\"Object mapping \" \/><\/picture><figcaption>Object mapping.<\/figcaption><\/figure>\n<p>After this, choose which properties on the HubSpot list should be synced to Userpilot to use in targeting and segmentation.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hubspot-userpilot-integration-properties-setup_1ce7d4d24301114bc2822d61166e580c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hubspot-userpilot-integration-properties-setup_1ce7d4d24301114bc2822d61166e580c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hubspot-userpilot-integration-properties-setup_1ce7d4d24301114bc2822d61166e580c_800.png\" alt=\"Data properties\" \/><\/picture><figcaption>Data properties.<\/figcaption><\/figure>\n<p>To sync the data, click save. This will activate the integration. The data from Hubspot will be visible in Events &amp; Properties. It will also be added to the drop-down menus in segmentation.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/sync-data-userpilot-hubspot-integration_08d5c8181ed4b35b94ab6df65dacbe01_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/sync-data-userpilot-hubspot-integration_08d5c8181ed4b35b94ab6df65dacbe01_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/sync-data-userpilot-hubspot-integration_08d5c8181ed4b35b94ab6df65dacbe01_800.png\" alt=\"Data sync\" \/><\/picture><figcaption>Data sync.<\/figcaption><\/figure>\n<p>To enable to flow of data from Userpilot to Hubspot, toggle ON all the kinds of data that your want to sync (Checklists, Flows, <a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS<\/a>, Forms, Feature tags, Button Tracked events).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-data-toggles_c598ef8b945c9491488fb13f8df3c8d4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-data-toggles_c598ef8b945c9491488fb13f8df3c8d4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-hubspot-integration-data-toggles_c598ef8b945c9491488fb13f8df3c8d4_800.png\" alt=\"Choose the Userpilot data to sync with Hubspot\" \/><\/picture><figcaption>Choose the Userpilot data to sync with Hubspot.<\/figcaption><\/figure>\n<h2 id=\"di30e\">Conclusion<\/h2>\n<p>The 2-way Userpilot-Hubspot integration enables the seamless transfer of data from one app to the other. As a result, teams can better realize the benefits of the two powerful products offering complementary functionality.<\/p>\n<p>If you want to see how the integration works in practice,<a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"> book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you used the Userpilot-Hubspot integration yet? If not, our article will show you 8 ways you can leverage the synergy of the two tools to build in-app experiences that drive your product growth.<\/p>\n","protected":false},"author":24,"featured_media":114969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[925,941,1039,1680,1784,52,292,232,1625],"class_list":["post-114968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-analytics-tool","tag-collect-feedback","tag-drive-growth","tag-in-app-experiences","tag-personalized-experiences","tag-product-experience","tag-product-growth","tag-product-managers","tag-user-segments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Userpilot HubSpot Integration: How to Create Powerful In-App Experiences?<\/title>\n<meta name=\"description\" content=\"Used the Userpilot-Hubspot integration yet? If not, read on to learn how to leverage the synergy of the two tools to drive product growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Userpilot HubSpot Integration: How to Create Powerful In-App Experiences?\" \/>\n<meta property=\"og:description\" content=\"Used the Userpilot-Hubspot integration yet? If not, read on to learn how to leverage the synergy of the two tools to drive product growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-30T23:12:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T15:55:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/06\/userpilot-hubspot-integration-how-to-create-powerful-in-app-experiences_06ecc684212acec2ad98331044d15aff_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"Userpilot HubSpot Integration: How to Create Powerful In-App Experiences?\",\"datePublished\":\"2023-06-30T23:12:26+00:00\",\"dateModified\":\"2026-02-27T15:55:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\"},\"wordCount\":1614,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/06\/userpilot-hubspot-integration-how-to-create-powerful-in-app-experiences_06ecc684212acec2ad98331044d15aff_2000.png\",\"keywords\":[\"analytics tool\",\"collect feedback\",\"drive growth\",\"in app experiences\",\"personalized experiences\",\"product experience\",\"product growth\",\"product managers\",\"user segments\"],\"articleSection\":[\"Product\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\",\"url\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/\",\"name\":\"Userpilot HubSpot Integration: How to Create Powerful In-App Experiences?\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-hubspot-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/06\/userpilot-hubspot-integration-how-to-create-powerful-in-app-experiences_06ecc684212acec2ad98331044d15aff_2000.png\",\"datePublished\":\"2023-06-30T23:12:26+00:00\",\"dateModified\":\"2026-02-27T15:55:47+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"description\":\"Used the Userpilot-Hubspot integration yet? 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