{"id":11551,"date":"2024-09-15T23:25:23","date_gmt":"2024-09-15T23:25:23","guid":{"rendered":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/"},"modified":"2026-03-08T22:00:28","modified_gmt":"2026-03-08T22:00:28","slug":"best-in-app-messaging-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/","title":{"rendered":"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS"},"content":{"rendered":"<p>In-app messaging is essential to <a href=\"https:\/\/userpilot.com\/solutions\/in-product-communication-software\" target=\"_blank\" rel=\"noopener noreferrer\">product communication<\/a> as it can have a big impact on user behavior or promote a specific feature that has just been released.<\/p>\n<p>The in-app messaging examples we\u2019re going to go over will show you how to make the most of personalized messages and help users feel like you truly care about their jobs to be done or JTBDs.<\/p>\n<p><!-- Main container for the interactive lead gen piece --><\/p>\n<div id=\"userpilot-interactive-quiz-container\" style=\"font-family: 'Inter', sans-serif; text-align: center; padding: 20px 10px; max-width: 600px; margin: 40px auto; border: 1px solid #e2e8f0; border-radius: 16px; box-shadow: 0 4px 12px rgba(0,0,0,0.08); overflow: hidden;\">\n<p><!-- Progress Bar --><\/p>\n<div style=\"width: 90%; margin: 0 auto 25px auto; background-color: #e2e8f0; border-radius: 20px; height: 12px; overflow: hidden;\">\n<div id=\"quiz-progress-bar\" style=\"width: 20%; height: 100%; background-color: #6765e8; border-radius: 20px; transition: width 0.4s ease-in-out;\"><\/div>\n<\/div>\n<p><!-- Question 1: Main Pain Point --><\/p>\n<div id=\"question1\" class=\"quiz-question active-question\">\n<h3>What&#8217;s your biggest challenge with in-app messaging?<\/h3>\n<p style=\"color: #4a5568; margin-bottom: 25px;\">Understanding your primary goal helps us suggest the best in-app messaging examples for your use case.<\/p>\n<div class=\"quiz-answers\"><button class=\"quiz-answer-btn\">Onboarding new users effectively<\/button><br \/>\n<button class=\"quiz-answer-btn\">Announcing new features<\/button><br \/>\n<button class=\"quiz-answer-btn\">Increasing feature adoption<\/button><br \/>\n<button class=\"quiz-answer-btn\">Driving upgrades &amp; expansion<\/button><\/div>\n<\/div>\n<p><!-- Question 2: Company Stage --><\/p>\n<div id=\"question2\" class=\"quiz-question\" style=\"display: none;\">\n<h3>What stage is your company at?<\/h3>\n<p style=\"color: #4a5568; margin-bottom: 25px;\">This helps us understand the scale of your needs and provide more relevant examples.<\/p>\n<div class=\"quiz-answers\"><button class=\"quiz-answer-btn\">Startup (Pre-Product-Market Fit)<\/button><br \/>\n<button class=\"quiz-answer-btn\">Growth Stage (Scaling)<\/button><br \/>\n<button class=\"quiz-answer-btn\">Enterprise (Established)<\/button><\/div>\n<\/div>\n<p><!-- Question 3: Role --><\/p>\n<div id=\"question3\" class=\"quiz-question\" style=\"display: none;\">\n<h3>What is your role?<\/h3>\n<p style=\"color: #4a5568; margin-bottom: 25px;\">Knowing your role helps us tailor the final message to your perspective.<\/p>\n<div class=\"quiz-answers\"><button class=\"quiz-answer-btn\">Product Manager<\/button><br \/>\n<button class=\"quiz-answer-btn\">Marketing<\/button><br \/>\n<button class=\"quiz-answer-btn\">Founder \/ C-Suite<\/button><br \/>\n<button class=\"quiz-answer-btn\">UX\/Design<\/button><\/div>\n<\/div>\n<p><!-- Final Step: CTA --><\/p>\n<div id=\"final-step\" class=\"quiz-question\" style=\"display: none;\">\n<h3>Ready to see the best in-app messaging examples in action?<\/h3>\n<p style=\"color: #4a5568; margin-bottom: 25px;\">You&#8217;re one step away. See how Userpilot can help you implement contextual in-app messages to drive user engagement and growth. Get a personalized demo today.<\/p>\n<p><button id=\"final-cta-btn\">Get a Demo<\/button><\/p>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file you will upload to your media library --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/best-in-app-messaging-examples-1.js\"><\/script><\/p>\n<h2 id=\"4csgm\"><strong>What is in-app messaging?<\/strong><\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app messages<\/a> are targeted messages that can be used to onboard users, engage them throughout their customer journey, and drive engagement by highlighting new features.<\/p>\n<p>They can also be used for <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcements\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature announcements<\/a>, promoting limited-time offers, or guiding users with new functionality that they aren\u2019t familiar with.<\/p>\n<h2 id=\"ff1sl\"><strong>What is the difference between in-app messages and push notifications?<\/strong><\/h2>\n<p>People often use <a href=\"https:\/\/userpilot.com\/blog\/push-notifications-vs-in-app-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages and push notifications<\/a> interchangeably since they both involve sending messages to users. However, they differ when it comes to intent and location. Push notifications pop up while users are outside the app while in-app messages appear, well, in the apps themselves.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotin-appmessaging_19e64b97bca63f910b873e9a52700db7_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotin-appmessaging_19e64b97bca63f910b873e9a52700db7_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotin-appmessaging_19e64b97bca63f910b873e9a52700db7_800.webp\" alt=\"Userpilot in-app messaging\" \/><\/picture><\/figure>\n<p>In-app vs push notifications<\/p>\n<p>They also serve different purposes since push notifications are generally sent to engage users who aren\u2019t actively using the app while in-app messaging helps guide users whenever they run into complex features during the onboarding process (or even in other stages of their <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>).<\/p>\n<p>In short, the in-app <a href=\"https:\/\/userpilot.com\/blog\/messaging-strategies\/\">messaging strategy<\/a> helps users learn while push notifications are used to encourage users to get back in the app by telling them about their account activity.<\/p>\n<h2 id=\"eaane\"><strong>Why is in-app messaging important?<\/strong><\/h2>\n<p>In-app messages <a href=\"https:\/\/userpilot.com\/blog\/increase-measure-product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase engagement<\/a> and help users move through the onboarding flow a lot smoother, but that\u2019s not all these messages are good for. Here are a few benefits that in-app messages can bring whenever they notify users:<\/p>\n<ul>\n<li>Improve <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer lifetime value<\/a> and bring a healthier <a href=\"https:\/\/userpilot.com\/blog\/ltv-cac-ratio-saas\/\">LTV:CAC ratio<\/a><\/li>\n<li>Increase <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">app usage<\/a><\/li>\n<li>Boost app <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rates<\/a><\/li>\n<\/ul>\n<p>It\u2019s also worth noting that an in-app message can be triggered based on any trigger, behavior, or segmentation rules which makes them ideal for <a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual onboarding<\/a>. This makes in-app messages a powerful tool when targeting a specific user segment or promoting a premium feature.<\/p>\n<p>As demonstrated by Kommunicate.io&#8217;s success, in-app messaging is a powerful tool that can significantly impact product adoption, user engagement, and overall customer satisfaction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/untitled-1_89d552eb8fec12be6e180baf5be75bfb_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/untitled-1_89d552eb8fec12be6e180baf5be75bfb_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/untitled-1_89d552eb8fec12be6e180baf5be75bfb_800.png\" \/><\/picture><figcaption>Read <a href=\"https:\/\/userpilot.com\/blog\/kommunicate-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kommunicate&#8217;s case study<\/a> to learn how they find product adoption success with Userpilot!<\/figcaption><\/figure>\n<h2 id=\"d1d7k\"><strong>17 Best in-app messaging examples to improve customer engagement<\/strong><\/h2>\n<p>Looking at how other companies use their in-app messages to <a href=\"https:\/\/userpilot.com\/blog\/customer-delight\/\" target=\"_blank\" rel=\"noopener noreferrer\">delight users<\/a> and make the in-app experience more visually appealing can offer a good example of how to utilize these strategies for your own app.<\/p>\n<p>Let\u2019s take a look at the types of in-app messages you can use at different stages in the user journey. All the in-app messaging campaigns discussed will fall under each type.<\/p>\n<ul>\n<li><strong>Onboarding:<\/strong> where your customers learn about your product and you learn about your customers.<\/li>\n<li><strong>Adoption: <\/strong>encouraging users to try your <a href=\"https:\/\/userpilot.com\/blog\/increase-product-stickiness-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">stickiest features<\/a>.<\/li>\n<li><strong>Retention:<\/strong> ensuring that users continue to engage with your product long-term.<\/li>\n<li><strong>Account expansion:<\/strong> <a href=\"https:\/\/userpilot.com\/blog\/adding-value-to-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">increasing the value<\/a> you deliver to customers so they generate more revenue as a result.<\/li>\n<\/ul>\n<h2 id=\"758r0\"><strong>In-app messaging examples \u2013 user onboarding stage<\/strong><\/h2>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding<\/a> stage of the <a href=\"https:\/\/userpilot.com\/blog\/free-user-journey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a> is all about learning more about your user and helping the user learn more about your product.<\/p>\n<p>You should make this stage as <a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual<\/a> as possible and drive them toward key <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation points<\/a> from the get-go. This will boost user engagement in the onboarding stage which is vital to keep them retained.<\/p>\n<h3 id=\"b9b6s\"><strong>#1 Postfity uses welcome screens to personalize the onboarding process<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Welcome screens<\/a> are an effective form of in-app messaging since they can <a href=\"https:\/\/userpilot.com\/blog\/personalize-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalize the user onboarding process<\/a>. In fact, Postfity has seen great results when using Userpilot (a powerful messaging platform) to create welcome screens for their <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding flows<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Postfitywelcomescreen_6f5cdaa33df8cfedb4ec89916a7c7ec1_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Postfitywelcomescreen_6f5cdaa33df8cfedb4ec89916a7c7ec1_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Postfitywelcomescreen_6f5cdaa33df8cfedb4ec89916a7c7ec1_800.webp\" alt=\"Postfity welcome screen\" \/><\/picture><figcaption>Postfity welcome screen<\/figcaption><\/figure>\n<p>In one fell swoop, they\u2019re able to identify who the technically savvy user might be.<\/p>\n<h3 id=\"1n14p\"><strong>#2 Kontentino sets the right expectations for users with welcome screens<\/strong><\/h3>\n<p>On the other hand, Kontentino uses its welcome screen pop-up to help app users get set up while encouraging questions and feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kontentinowelcomescreen_44648e51fa0e0ee9bb0e445123a13615_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kontentinowelcomescreen_44648e51fa0e0ee9bb0e445123a13615_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kontentinowelcomescreen_44648e51fa0e0ee9bb0e445123a13615_800.png\" alt=\"Kontentino welcome screen\" \/><\/picture><figcaption>Kontentino welcome screen<\/figcaption><\/figure>\n<h3 id=\"4qunc\"><strong>#3 Canva uses a welcome message to segment its users<\/strong><\/h3>\n<p>We then have Canva which uses in-app <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome surveys<\/a> to start the customer segmentation process early in just a few clicks and ensure that all their onboarding messages are relevant to the specific customer.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Canvawelcomescreen_4c9313c972041b964c0f7030a159ecec_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Canvawelcomescreen_4c9313c972041b964c0f7030a159ecec_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Canvawelcomescreen_4c9313c972041b964c0f7030a159ecec_800.png\" alt=\"Canva welcome screen\" \/><\/picture><figcaption>Canva onboarding microsurvey<\/figcaption><\/figure>\n<p>Regardless of what you\u2019re using them for, welcome screens can make subscription-based apps (both web and mobile) a lot less intimidating for new users.<\/p>\n<h2 id=\"866fc\"><strong>In-app messaging examples \u2013 user adoption stage<\/strong><\/h2>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-user-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">user adoption<\/a> rate is one of the most important metrics for SaaS companies since the entire business model is centered around generating recurring revenue over the long term. In-app messaging can highlight the stickiest features of your product to ensure you get an ROI on all your acquisition efforts.<\/p>\n<h3 id=\"4litj\"><strong>#4 Userpilot uses multiple in-app message types to drive new feature adoption<\/strong><\/h3>\n<p>When trying to drive user engagement and <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>, you should create in-app messages that educate users about the features they\u2019re missing out on and give them a reason to opt-in to using them. Userpilot uses a full-screen modal to promote its <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app resource center<\/a> that shows users how to use all the features the app has to offer.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotresourcecenter_5c871ea119d4a6558680076ba5aeb711_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotresourcecenter_5c871ea119d4a6558680076ba5aeb711_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotresourcecenter_5c871ea119d4a6558680076ba5aeb711_800.png\" alt=\"Userpilot resource center\" \/><\/picture><figcaption>Userpilot\u2019s help center<\/figcaption><\/figure>\n<p>To go the extra mile for Userpilot users, a slideout also promotes our webinar that teaches users how to best use the resource center. In-app notifications like slideouts work so well because they use motion to catch the eye of users.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotwebinarslideout_493d5afe9a242e07126211d5ca22a4af_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Userpilotwebinarslideout_493d5afe9a242e07126211d5ca22a4af_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotwebinarslideout_493d5afe9a242e07126211d5ca22a4af_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Userpilotwebinarslideout_493d5afe9a242e07126211d5ca22a4af_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Userpilotwebinarslideout_493d5afe9a242e07126211d5ca22a4af_800.png\" alt=\"Userpilot webinar slideout\" \/><\/picture><figcaption>Source: Userpilot<\/figcaption><\/figure>\n<h3 id=\"d6efh\"><strong>#5 Loom uses checklists to drive users to the AHA moment<\/strong><\/h3>\n<p>In-app onboarding messages can make a huge difference when it comes to <a href=\"https:\/\/userpilot.com\/blog\/product-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product adoption<\/a>. Perhaps the most prominent example of in-app messaging in the context of product adoption would be <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklists<\/a>.<\/p>\n<p>That said, you should only include steps that push users towards that <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">AHA moment<\/a> and fast-track <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user activation<\/a>. Loom\u2019s onboarding checklist focuses solely on the core offering of its product which is creating and sharing videos.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Loomonboardingchecklist_792a74fe6861d483a0513c19b5f819f3_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Loomonboardingchecklist_792a74fe6861d483a0513c19b5f819f3_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Loomonboardingchecklist_792a74fe6861d483a0513c19b5f819f3_800.webp\" alt=\"Loom onboarding checklist\" \/><\/picture><figcaption>Loom<\/figcaption><\/figure>\n<h3 id=\"crvj\"><strong>#6 Respond.io uses checklists and interactive walkthroughs to shorten the time to value<\/strong><\/h3>\n<p>Obviously, your checklist should shift depending on the type of solution you\u2019re providing. Rocketbots, the business messaging platform now known as Respond.io, knows that their product is stickiest when multiple people use it together so their checklist reflects that.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Rocketbotsonboardingchecklist_096d80ec38499a4ee7fc9dd40fe13286_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Rocketbotsonboardingchecklist_096d80ec38499a4ee7fc9dd40fe13286_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Rocketbotsonboardingchecklist_096d80ec38499a4ee7fc9dd40fe13286_800.png\" alt=\"Rocketbots onboarding checklist\" \/><\/picture><figcaption>Respond.io (previously Rocketbots) onboarding checklist<\/figcaption><\/figure>\n<h3 id=\"f0qan\"><strong>#7 Get a Newsletter uses an interactive walkthrough to help users understand its product<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interactive walkthroughs<\/a> are a powerful way to show off both the core product as well as secondary features. After all, customers who try out features earlier on in their journey are more likely to adopt them \u2014 therefore increasing engagement and retention rates.<\/p>\n<p>Get a Newsletter\u2019s two-step walkthrough also proves that your flows don\u2019t have to be very long to help users out.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_6e07a24a439af8a20691f262a75b7ba3_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_6e07a24a439af8a20691f262a75b7ba3_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_6e07a24a439af8a20691f262a75b7ba3_800.png\" alt=\"Get a Newsletter interactive walkthrough \" \/><\/picture><figcaption>Get a Newsletter interactive walkthrough<\/figcaption><\/figure>\n<p>By driving feature adoption through in-app messaging, checklists, and walkthroughs can also reduce the number of laggards you have in your <a href=\"https:\/\/userpilot.com\/blog\/product-adoption-curve-saas\/\">product adoption curve<\/a> \u2014 which is essential for SaaS companies that offer innovative and\/or disruptive software.<\/p>\n<h2 id=\"f8brp\"><strong>In-app messaging examples \u2013 user retention stage<\/strong><\/h2>\n<p>Now that you\u2019ve gotten users to adopt your product, the next step is to ensure they continue using it long-term. While <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a> may center around push notifications for mobile apps, a web or desktop app should rely on in-app messaging elements to create a strong customer engagement strategy.<\/p>\n<h3 id=\"bm4eh\"><strong>#8 BacklinkManager uses secondary onboarding checklists for advanced feature discovery<\/strong><\/h3>\n<p>In-app checklists can be very effective for <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">secondary onboarding<\/a> flows. You could use them to promote obscure features or teach customers how to use the product better. For instance, Backlink Manager uses its checklist to help users automate their link-building workflow.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/backlinkmanager-secondary-onboarding-checklist-userpilot-productmarketing-vs-marketing_1f6a275aa6cea06bded21721eae5f680_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/backlinkmanager-secondary-onboarding-checklist-userpilot-productmarketing-vs-marketing_1f6a275aa6cea06bded21721eae5f680_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/backlinkmanager-secondary-onboarding-checklist-userpilot-productmarketing-vs-marketing_1f6a275aa6cea06bded21721eae5f680_800.png\" \/><\/picture><figcaption>Backlink.io checklist<\/figcaption><\/figure>\n<h3 id=\"520ae\"><strong>#9 Moz uses modals to announce new features<\/strong><\/h3>\n<p>A good in-app message is one with a specific purpose and relevance to the user. That\u2019s why using in-app messages to announce a new feature is the ideal use case. New <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcements\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature announcements<\/a> are something that both you and every customer cares about.<\/p>\n<p>One <a href=\"https:\/\/userpilot.com\/blog\/feature-release-example\/\" target=\"_blank\" rel=\"noopener noreferrer\">example<\/a> of how to announce a new feature using in-app messaging is how Moz announces every new feature with a <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a>. This gives users a clear idea of what the new feature will look like in the app itself and gets them excited to try it out.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Moznewfeatureannouncementmodal_a4876b6619b188ad31478e81f778873a_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Moznewfeatureannouncementmodal_a4876b6619b188ad31478e81f778873a_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Moznewfeatureannouncementmodal_a4876b6619b188ad31478e81f778873a_800.webp\" alt=\"Moz new feature announcement modal\" \/><\/picture><figcaption>Moz&#8217;s new feature announcement<\/figcaption><\/figure>\n<h3 id=\"14fsj\"><strong>#10 Kommunicate uses tooltips to launch new features in-app<\/strong><\/h3>\n<p>If you don\u2019t want to use modals for <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">new feature announcements<\/a> then you could follow in the footsteps of Kommunicate. They <a href=\"https:\/\/userpilot.com\/blog\/what-are-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">built a tooltip<\/a> with Userpilot to highlight their WhatsApp integration when it first launched.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kommunicatetooltip_dd28101ebdc641579ade6ef3da07293b_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kommunicatetooltip_dd28101ebdc641579ade6ef3da07293b_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Kommunicatetooltip_dd28101ebdc641579ade6ef3da07293b_800.webp\" alt=\"Kommunicate tooltip\" \/><\/picture><figcaption>Kommunicate in-app new feature announcement<\/figcaption><\/figure>\n<h3 id=\"3evml\"><strong>#11 Miro\u2019s \u2018what\u2019s new\u2019 oversized modal keeps users up to date every time they log in<\/strong><\/h3>\n<p>Miro is another testament to how effective in-app messaging can be when it comes to promoting opt-in courses and new features in apps.<\/p>\n<p>Their \u201cwhat\u2019s new\u201d modal is the perfect spot to advertise feature updates since the user will see it as a full-screen popup.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Mirowhatsnewmodal_7b8c2d3b03a050e2ce9c4a173c44d294_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Mirowhatsnewmodal_7b8c2d3b03a050e2ce9c4a173c44d294_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Mirowhatsnewmodal_7b8c2d3b03a050e2ce9c4a173c44d294_800.webp\" alt=\"Miro whats new modal\" \/><\/picture><figcaption>Source: Miro<\/figcaption><\/figure>\n<h3 id=\"be7po\"><strong>#12 Jira collects in-app feedback on new features<\/strong><\/h3>\n<p>In the same way that in-app messages transmit information, you can also use in-app surveys to collect information from your users.<\/p>\n<p>Having <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsurveys in your SaaS product<\/a> is a key part of the customer experience optimization (CXO) process so you can identify the root of any issues.<\/p>\n<p>Jira adds <a href=\"https:\/\/userpilot.com\/blog\/user-feedback-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user feedback surveys<\/a> in apps they provide to try to get as much information as possible from their customers, especially when it comes to newly released changes.<\/p>\n<p>They took the same approach when they released the new issue view to get immediate <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">user feedback<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Jirain-appfeedbacksurvey_213b84ac0e5c7a93a1a9d6ddec35b2ec_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Jirain-appfeedbacksurvey_213b84ac0e5c7a93a1a9d6ddec35b2ec_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Jirain-appfeedbacksurvey_213b84ac0e5c7a93a1a9d6ddec35b2ec_800.png\" alt=\"Jira in-app feedback survey\" \/><\/picture><figcaption>Jira\u2019s in-app feedback<\/figcaption><\/figure>\n<h3 id=\"ak9u4\"><strong>#13 Dribble collects customer satisfaction surveys after the user\u2019s interaction with customer support<\/strong><\/h3>\n<p>You should also try to personalize your in-app survey designs based on your <a href=\"https:\/\/userpilot.com\/blog\/customer-research-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">ideal customer profile<\/a>. Dribble, the social network for digital designers, runs feedback microsurveys with a stylistic twist that\u2019s relevant to their user base.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Dribblehappinesssurvey_db0e91a79f823131cfadedc0c622cd00.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Dribblehappinesssurvey_db0e91a79f823131cfadedc0c622cd00.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Dribblehappinesssurvey_db0e91a79f823131cfadedc0c622cd00.gif\" alt=\"Dribble happiness survey\" \/><\/picture><figcaption>Dribble\u2019s <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\">customer satisfaction survey<\/a><\/figcaption><\/figure>\n<h3 id=\"bb9qk\"><strong>#14 Asana uses exit surveys to offer users alternatives and reduce churn<\/strong><\/h3>\n<p>In-app <a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn surveys<\/a> can provide insights into the reason why your users are leaving or even give them a chance to reconsider their decision. You could also offer to pause their subscription instead of canceling it which increases the odds they\u2019ll return, just like what Asana has done in the below example.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_f8f885896adfd056bf0ed657d68c4163_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_f8f885896adfd056bf0ed657d68c4163_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_f8f885896adfd056bf0ed657d68c4163_800.png\" alt=\"Asana in-app churn survey\" \/><\/picture><figcaption>Asana in-app churn survey<\/figcaption><\/figure>\n<h2 id=\"cggf6\"><strong>In-app messaging examples \u2013 account expansion stage<\/strong><\/h2>\n<p>Account expansion is all about providing more value for users so they generate more revenue for your company. Upselling is the primary source of expansion revenue but other methods like cross-selling other products or offering add-ons can also be highly effective.<\/p>\n<h3 id=\"7mipf\"><strong>#15 Intercom prompts users to upgrade with contextual tooltips<\/strong><\/h3>\n<p>You\u2019d be surprised how much <a href=\"https:\/\/userpilot.com\/blog\/expansion-mrr\/\" target=\"_blank\" rel=\"noopener noreferrer\">expansion revenue<\/a> an in-app message can generate with a simple upsell.<\/p>\n<p>It makes sense though since it\u2019s more likely that a user clicks on an in-app upsell versus opening an <a href=\"https:\/\/userpilot.com\/blog\/contextual-email-automation-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">email with promotional messages<\/a> (that may or may not end up in the spam folder).<\/p>\n<p>When it comes to customer expansion strategies, you need to be smart about what you promote and where you promote it.<\/p>\n<p>Intercom uses an upgrade tooltip to advertise their <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-tour\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tours<\/a> add-on \u2014 something that could more than double their ACV for that user in some cases.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Intercomupgradetooltip_2acca5c5f223c4c2ff2ebfc1d739f5e7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Intercomupgradetooltip_2acca5c5f223c4c2ff2ebfc1d739f5e7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Intercomupgradetooltip_2acca5c5f223c4c2ff2ebfc1d739f5e7_800.png\" alt=\"Intercom upgrade tooltip\" \/><\/picture><figcaption>Intercom\u2019s upsell example<\/figcaption><\/figure>\n<h3 id=\"47fn1\"><strong>#16 Zapier triggers an \u2018upgrade now\u2019 modal when users reach their account limits<\/strong><\/h3>\n<p>Rather than offering additional features, Zapier takes the <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a> approach of limiting the number of tasks users can have without upgrading their subscription. They then use an in-app message to remind the user that they can lift the restriction by upgrading or upselling at the right moment.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Zapierupgradeprompt_1511fbd795ac5c9f5897bf7622c16536_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Zapierupgradeprompt_1511fbd795ac5c9f5897bf7622c16536_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Zapierupgradeprompt_1511fbd795ac5c9f5897bf7622c16536_800.png\" alt=\"Zapier upgrade prompt\" \/><\/picture><figcaption>Source: Zapier<\/figcaption><\/figure>\n<h3 id=\"cunr0\"><strong>#17 FigJam uses different banner types and placements to drive users to upgrade<\/strong><\/h3>\n<p>While modals and tooltips may be more popular, in-app <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banners<\/a> can be just as effective when it comes to generating upgrades from your users. FigJam uses a banner to prompt an upgrade from their beta users which increases their <a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">trial to paid conversion rate<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/FigJamupsellbanner_60a0f9fed815255cf285b0cc4c75b67d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/FigJamupsellbanner_60a0f9fed815255cf285b0cc4c75b67d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/FigJamupsellbanner_60a0f9fed815255cf285b0cc4c75b67d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/FigJamupsellbanner_60a0f9fed815255cf285b0cc4c75b67d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/FigJamupsellbanner_60a0f9fed815255cf285b0cc4c75b67d_800.png\" alt=\"FigJam upsell banner\" \/><\/picture><figcaption>FigJam\u2019s in-app banner<\/figcaption><\/figure>\n<h2 id=\"2qinu\"><strong>Conclusion<\/strong><\/h2>\n<p>Whether you\u2019re trying to onboard new users, increase feature adoption, or make your voice heard with a feature announcement, it\u2019s clear that an in-app message can be extremely effective.<\/p>\n<p>After all, in-app messages are a great example of how you can improve the customer experience when you take a conversational approach and dive deeper into offering the right help at the right time.<\/p>\n<p>If you want to start reaping the benefits of in-app messages, collect user feedback, and upsell them to generate expansion revenue then it\u2019s time to get a <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re not utilizing in-app messaging then you&#8217;re missing out on onboarding, adoption, retention, and expansion opportunities! Learn more with our guide!<\/p>\n","protected":false},"author":19,"featured_media":228755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[307,761,609,145,468],"class_list":["post-11551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-in-app-communication","tag-in-app-surveys","tag-in-app-feedback","tag-in-app-marketing","tag-in-app-messaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS<\/title>\n<meta name=\"description\" content=\"Using in-app messages can be crucial to your SaaS product success. Find out the best 15 in-app messaging examples in our short guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS\" \/>\n<meta property=\"og:description\" content=\"Using in-app messages can be crucial to your SaaS product success. Find out the best 15 in-app messaging examples in our short guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-15T23:25:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-08T22:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Userpilot Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Userpilot Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\"},\"author\":{\"name\":\"Userpilot Team\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00\"},\"headline\":\"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS\",\"datePublished\":\"2024-09-15T23:25:23+00:00\",\"dateModified\":\"2026-03-08T22:00:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\"},\"wordCount\":2263,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png\",\"keywords\":[\"in app communication\",\"in app surveys\",\"in-app feedback\",\"in-app marketing\",\"in-app messaging\"],\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\",\"url\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\",\"name\":\"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png\",\"datePublished\":\"2024-09-15T23:25:23+00:00\",\"dateModified\":\"2026-03-08T22:00:28+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00\"},\"description\":\"Using in-app messages can be crucial to your SaaS product success. Find out the best 15 in-app messaging examples in our short guide.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00\",\"name\":\"Userpilot Team\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/_up_marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS","description":"Using in-app messages can be crucial to your SaaS product success. Find out the best 15 in-app messaging examples in our short guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/","og_locale":"en_US","og_type":"article","og_title":"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS","og_description":"Using in-app messages can be crucial to your SaaS product success. Find out the best 15 in-app messaging examples in our short guide.","og_url":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-09-15T23:25:23+00:00","article_modified_time":"2026-03-08T22:00:28+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png","type":"image\/png"}],"author":"Userpilot Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Userpilot Team","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/"},"author":{"name":"Userpilot Team","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00"},"headline":"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS","datePublished":"2024-09-15T23:25:23+00:00","dateModified":"2026-03-08T22:00:28+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/"},"wordCount":2263,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png","keywords":["in app communication","in app surveys","in-app feedback","in-app marketing","in-app messaging"],"articleSection":["User Engagement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/","url":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/","name":"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png","datePublished":"2024-09-15T23:25:23+00:00","dateModified":"2026-03-08T22:00:28+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00"},"description":"Using in-app messages can be crucial to your SaaS product success. Find out the best 15 in-app messaging examples in our short guide.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/best-in-app-messaging-examples\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/04\/17-best-in-app-messaging-examples-to-improve-customer-engagement-in-saas_ab7299359e2fb559ad80e712b9a3f6b8_2000.png","width":1876,"height":1228,"caption":"17 Best In-App Messaging Examples To Improve Customer Engagement In SaaS cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00","name":"Userpilot Team","url":"https:\/\/userpilot.com\/blog\/author\/_up_marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/11551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=11551"}],"version-history":[{"count":10,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/11551\/revisions"}],"predecessor-version":[{"id":622372,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/11551\/revisions\/622372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/228755"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=11551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=11551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=11551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}