{"id":115725,"date":"2023-07-19T02:17:36","date_gmt":"2023-07-19T02:17:36","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-churn-rate\/"},"modified":"2026-02-16T14:25:47","modified_gmt":"2026-02-16T14:25:47","slug":"customer-churn-rate","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-churn-rate\/","title":{"rendered":"Customer Churn Rate: How to Calculate and Improve Churn"},"content":{"rendered":"

Tracking your customer churn rate will help you keep tabs on business growth.<\/p>\n

You will have data sets for analyzing your churn\/retention history, which will better position you to make intelligent business decisions.<\/p>\n

This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers<\/a>.<\/p>\n

What is customer churn?<\/strong><\/h2>\n

Customer churn is the rate at which customers discontinue their subscription or stop using a particular product or service.<\/p>\n

Churn could happen for various reasons, from customer dissatisfaction<\/a> with your brand to changing business needs that make them switch to competitors (more on that later).<\/p>\n

Types of churn rates you should calculate<\/strong><\/h2>\n

Churn is quite broad. Differentiating the different types will help you track and reduce attrition with ease.<\/p>\n

Let’s go over the most common types of churn:<\/p>\n