{"id":116049,"date":"2024-09-26T03:32:46","date_gmt":"2024-09-26T03:32:46","guid":{"rendered":"https:\/\/userpilot.com\/blog\/jobs-to-be-done-template\/"},"modified":"2026-02-18T08:11:59","modified_gmt":"2026-02-18T08:11:59","slug":"jobs-to-be-done-template","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/jobs-to-be-done-template\/","title":{"rendered":"7 Best Jobs-to-Be-Done (JTBD) Templates &#038; Examples"},"content":{"rendered":"<p data-path-to-node=\"2\">A jobs-to-be-done template is the essential tool for transforming your customer interviews into actionable insights and developing an engaging product with a high chance of success.<\/p>\n<p data-path-to-node=\"3\">But how do you organize those insights to map the framework effectively?<\/p>\n<p data-path-to-node=\"4\">We\u2019ve curated 7 jobs-to-be-done templates that can perfectly lay out your customer JTBDs in an actionable way.<\/p>\n<p><!-- Interactive Jobs-to-Be-Done Template Finder --><\/p>\n<div id=\"jtbd-interactive-container\">\n<h3>Find the Perfect Jobs-to-Be-Done Template for Your Needs<\/h3>\n<p>Answer a few quick questions to get a personalized recommendation and see how to best apply the JTBD framework.<\/p>\n<p><!-- Progress Bar --><\/p>\n<div id=\"jtbd-progress-container\">\n<div id=\"jtbd-progress-bar\"><\/div>\n<\/div>\n<p><!-- Step 1: Main Goal --><\/p>\n<div id=\"jtbd-step-1\" class=\"jtbd-step active\">\n<p class=\"jtbd-question\">What&#8217;s your primary goal with a jobs-to-be-done template?<\/p>\n<p><button class=\"jtbd-answer\">To understand our customers&#8217; motivations better.<\/button><br \/>\n<button class=\"jtbd-answer\">To prioritize our product roadmap effectively.<\/button><br \/>\n<button class=\"jtbd-answer\">To improve our product messaging and marketing.<\/button><br \/>\n<button class=\"jtbd-answer\">I&#8217;m just starting to learn about the JTBD framework.<\/button><\/p>\n<\/div>\n<p><!-- Step 2: Current Process --><\/p>\n<div id=\"jtbd-step-2\" class=\"jtbd-step\">\n<p class=\"jtbd-question\">How are you currently gathering customer insights?<\/p>\n<p><button class=\"jtbd-answer\">Conducting customer interviews and surveys.<\/button><br \/>\n<button class=\"jtbd-answer\">Analyzing support tickets and feedback forums.<\/button><br \/>\n<button class=\"jtbd-answer\">Using analytics tools to track user behavior.<\/button><br \/>\n<button class=\"jtbd-answer\">We don&#8217;t have a formal process yet.<\/button><\/p>\n<\/div>\n<p><!-- Step 3: Biggest Challenge --><\/p>\n<div id=\"jtbd-step-3\" class=\"jtbd-step\">\n<p class=\"jtbd-question\">What&#8217;s your biggest challenge in applying those insights?<\/p>\n<p><button class=\"jtbd-answer\">Connecting insights to actionable product decisions.<\/button><br \/>\n<button class=\"jtbd-answer\">Sharing findings across teams in a clear way.<\/button><br \/>\n<button class=\"jtbd-answer\">It takes too long to go from data to action.<\/button><br \/>\n<button class=\"jtbd-answer\">Getting buy-in from stakeholders.<\/button><\/p>\n<\/div>\n<p><!-- Step 4: Final CTA --><\/p>\n<div id=\"jtbd-step-4\" class=\"jtbd-step\">\n<h3>You&#8217;re Ready to Move Beyond a Static Jobs-to-Be-Done Template<\/h3>\n<p>A template is a great start, but to truly operationalize JTBD, you need to connect customer needs directly to in-app experiences. See how Userpilot makes it easy to collect targeted feedback, guide users, and measure the impact on the jobs they&#8217;re trying to get done.<\/p>\n<p><button id=\"jtbd-final-cta\">See a Live Demo<\/button><\/p>\n<\/div>\n<\/div>\n<p><!-- End of Interactive Jobs-to-Be-Done Template Finder --><\/p>\n<p><!-- Link to your JavaScript file. Upload the .js file to your WordPress Media Library and paste the URL here. --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/jobs-to-be-done-template.js\"><\/script><\/p>\n<h2><strong>What is the jobs-to-be-done framework?<\/strong><\/h2>\n<p data-path-to-node=\"5\">The <b data-path-to-node=\"5\" data-index-in-node=\"4\">JTBD framework<\/b> is a product development method based on the premise that customers purchase products and services to get a specific \u201cjob\u201d done.<\/p>\n<p data-path-to-node=\"6\">It helps you capture, define, and categorize customer needs based on their desired outcomes rather than their demographics. This allows you to understand <i data-path-to-node=\"6\" data-index-in-node=\"154\">why<\/i> a customer &#8220;hires&#8221; a product\u2014and then build the perfect solution for that job.<\/p>\n<p data-path-to-node=\"8\">Here\u2019s how <a href=\"https:\/\/jobs-to-be-done.com\/what-is-jobs-to-be-done-fea59c8e39eb\" target=\"_blank\" rel=\"nofollow noopener\">Tony Ulwic, <\/a>originator of the term, describes the framework:<\/p>\n<p data-path-to-node=\"9\">\u201cJOBS-TO-BE-DONE is best defined as a perspective \u2014 a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.\u201d<\/p>\n<p data-path-to-node=\"10\">From a <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">product management<\/a> perspective, applying this &#8220;lens&#8221; requires structured organization. You need to document these needs clearly to determine the right solution, which is exactly where a <b data-path-to-node=\"10\" data-index-in-node=\"192\">JTBD template<\/b> becomes essential.<\/p>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"7,0\" data-index-in-node=\"0\">Note:<\/b> This guide focuses on the <i data-path-to-node=\"7,0\" data-index-in-node=\"32\">tools<\/i> to map these jobs. For a deep dive on the theory and core principles, read our complete guide to the <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\">JTBD framework in product management<\/a>.<\/p>\n<h2><strong>Why should you use a jobs-to-be-done template?<\/strong><\/h2>\n<p>Although Ulwick\u2019s book brings a very solid framework to find JTBDs, it isn\u2019t very specific to your business\u2014especially SaaS businesses.<\/p>\n<p>With a jobs-to-be-done template, you can:<\/p>\n<ul>\n<li>Put JTBD theory into practice with a predetermined process.<\/li>\n<li>Get a birds-eye view of why and how customers decide to <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" rel=\"noopener noreferrer\">adopt new products<\/a>.<\/li>\n<li>Avoid the risk of developing products or features that no one would use.<\/li>\n<li>Create marketing material that speaks to your audience\u2019s needs and attracts <a href=\"http:\/\/userpilot.com\/blog\/customer-fit\" target=\"_blank\" rel=\"noopener noreferrer\">good-fit customers<\/a>.<\/li>\n<li>Have all your customer information and insights in one single document.<\/li>\n<\/ul>\n<p>So if you\u2019ve decided that the JTBD framework is for you, we highly recommend checking the templates we\u2019re going to cover next.<\/p>\n<h2><strong>7 examples of customer JTBD framework template<\/strong><\/h2>\n<p>Now, which of the following workable templates should you use?<\/p>\n<p>Let\u2019s take a look:<\/p>\n<h3><strong>1. Miro\u2019s JTBD template to understand customer goals<\/strong><\/h3>\n<p>Miro\u2019s template, although far from simple, is very well-organized and straightforward. Allowing you to get a complete picture of your target audience.<\/p>\n<p>To use it effectively, start conducting interviews with newer users. Pay special attention to those who have been using your existing solution for 2 or 3 months or were behind the purchase decision, and then fill in the following sections:<\/p>\n<ul>\n<li><strong>Demand creation.<\/strong> List the business objectives that your users want to achieve and their corresponding obstacles. Then try to articulate the customer motivations and emotions that are involved when they decide to find a <a href=\"https:\/\/userpilot.com\/blog\/problem-solving-framework\/\" rel=\"noopener noreferrer\">solution to their problems<\/a>.<\/li>\n<li><strong>Desired progress.<\/strong> Create multiple job stories about how your ideal customer decided to make a change. Compare the details. Then write the jobs-to-be-done statements (\u201chelp me to\u2026\u201d and \u201cso I can\u2026\u201d) that are involved in the story. And finally, determine the signals that make your customers feel like they\u2019re making progress.<\/li>\n<li><strong>Hiring.<\/strong> List all the possible solutions they hired, fired, and considered for their JTBD. Discuss each aspect of the hiring process. Then use the stickers to determine what parts of these solutions increased or decreased <a href=\"https:\/\/userpilot.com\/blog\/user-trust\/\" rel=\"noopener noreferrer\">customer trust<\/a>, their usability, their value for money, and their novelty\/familiarity.<\/li>\n<\/ul>\n<p>You can get access to this template <a href=\"https:\/\/miro.com\/templates\/jobs-to-be-done\/\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>, but note that you need to sign up for Miro to use it.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/miro-jobs-to-be-done-template_10ea5adf993bfc32ed00988f8b420422_800.png\" alt=\"Miro jobs to be done template\" width=\"800\" height=\"438\" \/><figcaption class=\"wp-caption-text\">Miro\u2019s JTBD template.<\/figcaption><\/figure>\n<h3><strong>2. Conceptboard\u2019s JTBD template to evaluate from a customer\u2019s perspective<\/strong><\/h3>\n<p>This template by Conceptboard is simple, yet it helps you organize the fundamental parts of a proper JTBD framework.<\/p>\n<p>To make the most out of it, take all your <a href=\"https:\/\/userpilot.com\/blog\/what-is-marketing-research\/\" rel=\"noopener noreferrer\">customer research data<\/a> and organize it into these different groups:<\/p>\n<ul>\n<li><strong>Jobs to be done statements. <\/strong>These statements are framed as an action the customer is trying to perform along with the obstacles they\u2019re facing right now. E.g. \u201cI need to vet job candidates without going over each application manually.\u201d<\/li>\n<li><strong>Tools hired. <\/strong>List the tools that your market would hire to get the job done. E.g. \u201cGoogle Docs for documentation.\u201d<\/li>\n<li><strong>Reasons for hire. <\/strong>Write a list of reasons your customers would hire those tools. E.g. \u201cIntegrates with our current tech stack.\u201d<\/li>\n<li><strong>Barriers to hiring. <\/strong>Brainstorm the reasons why your customers would NOT hire those tools. E.g. \u201cIt can\u2019t organize our documents as we\u2019d like.\u201d<\/li>\n<\/ul>\n<p>The good news is this template doesn\u2019t require you to sign up and you can access it <a href=\"https:\/\/conceptboard.com\/blog\/jobs-to-be-done-free-template\/\" target=\"_blank\" rel=\"nofollow noopener\">right here<\/a>.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/conceptboard-jobs-to-be-done-template_e211a589dc0ed8cb24e6fe199970dc3a_800.png\" alt=\"conceptboard job to be done template\" width=\"800\" height=\"437\" \/><figcaption class=\"wp-caption-text\">Conceptboard\u2019s JTBD template.<\/figcaption><\/figure>\n<h3><strong>3. Figma\u2019s JTBD template to identify customer needs<\/strong><\/h3>\n<p>Figma has a fairly simple template that can work pretty well if you don\u2019t have too much data and you need a quick way to upgrade your messaging as part of your marketing strategies.<\/p>\n<p>Here\u2019s how you use this template:<\/p>\n<ul>\n<li>Identify a JTBD statement from <a href=\"https:\/\/userpilot.com\/blog\/voice-of-customer-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">VoC data<\/a> using the three-sentence template.<\/li>\n<li>Determine your customer\u2019s goals and their internal motivations to reach those goals.<\/li>\n<li>Write the challenges preventing customers from achieving those goals.<\/li>\n<li>List JTBDs based on the previous data.<\/li>\n<\/ul>\n<p>You can see the template without signing up on <a href=\"https:\/\/www.figma.com\/templates\/jobs-to-be-done-examples\/\" target=\"_blank\" rel=\"nofollow noopener\">this page<\/a>, but you\u2019d need to create a Figma account if you want to download or edit it.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/figma-jobs-to-be-done-template_9617454e29aa7388f59fc248fbdcd4e3_800.png\" alt=\"figma jobs to be done template\" width=\"800\" height=\"437\" \/><figcaption class=\"wp-caption-text\">Figma\u2019s JTBD template.<\/figcaption><\/figure>\n<h3 data-pm-slice=\"1 1 []\"><strong>4. Creately&#8217;s JTBD template to capture and organize customer needs<\/strong><\/h3>\n<p data-pm-slice=\"1 1 []\">If you&#8217;re looking for a straightforward and simple JTBD template, this one from Creately is one to use.<\/p>\n<p>Here&#8217;s how you can utilize this template:<\/p>\n<ul>\n<li><strong>Jobs-to-be-done statement<\/strong>: Describe the core task or goal that the customer is trying to achieve, regardless of the solution used.<\/li>\n<li><strong>Tools hired<\/strong>: Lists the current products or solutions that the customer uses to get the job done.<\/li>\n<li><strong>Reasons for hire<\/strong>: Explain the specific motivations or <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" rel=\"noopener noreferrer\">pain points<\/a> driving the customer to hire (use) these tools.<\/li>\n<li><strong>Barriers for hire<\/strong>: Highlight the challenges or objections preventing the customer from fully utilizing or adopting the tools.<\/li>\n<\/ul>\n<p>You can play with this template right away, but to export it, you would need to sign up. Get this template <a href=\"https:\/\/creately.com\/usage\/jobs-to-be-done-template\/\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<figure id=\"attachment_243558\" aria-describedby=\"caption-attachment-243558\" style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-243558\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template.png\" alt=\"\" width=\"2880\" height=\"1544\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template.png 2880w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template-450x241.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template-1024x549.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template-768x412.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template-1536x823.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/07\/Creately-JTBD-template-2048x1098.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><figcaption id=\"caption-attachment-243558\" class=\"wp-caption-text\">Creately JTBD template.<\/figcaption><\/figure>\n<h3><strong>5. Mural\u2019s JTBD template for brainstorming with your team<\/strong><\/h3>\n<p>Mural\u2019s template is great for collaborating and brainstorming with your team. It includes external customer information and context around the user\u2019s position and priorities.<\/p>\n<p>To use it, collect all the <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" rel=\"noopener noreferrer\">customer data<\/a> you have and host a meeting with your team to brainstorm on the following sections:<\/p>\n<ul>\n<li><strong>Core functional job.<\/strong> Brainstorm possible tasks with your team and vote on what JTBDs are more accurate. Make sure the JTBDs are solution-agnostic and stable over time.<\/li>\n<li><strong>Job executor.<\/strong> Map stakeholders involving the job and create a <a href=\"https:\/\/userpilot.com\/blog\/persona-examples\/\" rel=\"noopener noreferrer\">proto-persona of the person<\/a> performing the tasks.<\/li>\n<li><strong>Job map.<\/strong> Define the steps and stages of each JTBD based on research.<\/li>\n<li><strong>Prioritization.<\/strong> Determine what are the customer\u2019s priorities for each JTBD.<\/li>\n<\/ul>\n<p>You need to sign up to Mural to get access to <a href=\"https:\/\/www.mural.co\/templates\/jobs-to-be-done\" target=\"_blank\" rel=\"nofollow noopener\">this template<\/a>.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/mural-jobs-to-be-done-template_d6c76718ca8d81021b35d31017a18645_800.png\" alt=\"mural jobs to be done template\" width=\"800\" height=\"439\" \/><figcaption class=\"wp-caption-text\">Mural\u2019s JTBD template.<\/figcaption><\/figure>\n<h3><strong>6. Genially\u2019s JTBD template to align your products and services<\/strong><\/h3>\n<p>Genially has an interactive template that goes deeper into the customer\u2019s internal triggers and motivators to understand what makes them act and achieve customer satisfaction.<\/p>\n<p>It can look confusing and unclear at first, but this is how you use it:<\/p>\n<ul>\n<li><strong>The job.<\/strong> The context that triggers the JTBD, the role that performs the task, and the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" rel=\"noopener noreferrer\">stage of the journey<\/a> the task is part of.<\/li>\n<li><strong>Related.<\/strong> State all the customer&#8217;s jobs that come before and after it, the bigger job of which the JTBD is part, and the smaller tasks that integrate it.<\/li>\n<li><strong>Intrinsic, extrinsic, and alternatives.<\/strong> List the activities that the customer is already doing, the outcome they want to achieve, and the current solutions they\u2019re adopting to achieve it.<\/li>\n<li><strong>Motivation, opposition, and impression. <\/strong>List the needs and desires that push the customer forward, the friction and fears they\u2019re facing, and the \u201c<a href=\"https:\/\/userpilot.com\/blog\/aha-moment-examples\/\" rel=\"noopener noreferrer\">Aha moments<\/a>\u201d they could experience.<\/li>\n<\/ul>\n<p>You can see and interact with the template <a href=\"https:\/\/genial.ly\/template\/jobs-be-done\/\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>, but you\u2019d need to sign up to fill in the blanks.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/genially-jobs-to-be-done-template_53f16b65d97265e274d996d3211f1d0d_800.png\" alt=\"genially jobs to be done template\" width=\"800\" height=\"444\" \/><figcaption class=\"wp-caption-text\">Genially\u2019s JTBD template.<\/figcaption><\/figure>\n<h3><strong>7. Freehand\u2019s JTBD template to capture what customers seek<\/strong><\/h3>\n<p>Freehand has a very simple template if you need a more straightforward process for, let\u2019s say, a copywriting project. It can help you organize the basic JTBD information so you can focus on the essentials.<\/p>\n<p>Here\u2019s all you need to do to use it:<\/p>\n<ul>\n<li>Brainstorm your customer\u2019s goals and challenges based on your research.<\/li>\n<li>Determine the JTBDs according to customers\u2019 problems that need to be solved and their related outcomes.<\/li>\n<\/ul>\n<p>To access this template, however, you need to sign up to InVision from <a href=\"https:\/\/freehandapp.com\/templates\/jobs-to-be-done-template\/\" target=\"_blank\" rel=\"nofollow noopener\">this page<\/a>.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/freehand-jobs-to-be-done-template_af7691101389e1df6dbd915229d1bece_800.png\" alt=\"freehand jobs to be done template\" width=\"800\" height=\"402\" \/><figcaption class=\"wp-caption-text\">Freehand\u2019s JTBD template.<\/figcaption><\/figure>\n<h2><strong>How to collect jobs-to-be-done data?<\/strong><\/h2>\n<p data-path-to-node=\"24,2,1,0\">A template is only as good as the data you feed it. If you fill these canvases with guesses, you will build the wrong features.<\/p>\n<p data-path-to-node=\"24,2,1,1\">To get accurate &#8216;Job&#8217; statements, you need to ask users what they are trying to achieve <i data-path-to-node=\"24,2,1,1\" data-index-in-node=\"88\">while<\/i> they are using your product.<\/p>\n<p data-path-to-node=\"24,2,1,2\">Instead of guessing, you can ask a user: <i data-path-to-node=\"24,2,1,2\" data-index-in-node=\"109\">&#8216;What specific task are you trying to accomplish right now?&#8217;<\/i> This gives you the raw, validated data you need to populate your JTBD template effectively.<\/p>\n<p>Here are four ways to collect customer data that you can use to follow the JTBD framework:<\/p>\n<h3><strong>Use onboarding microsurveys to discover customer needs<\/strong><\/h3>\n<p>With <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome surveys<\/a>, you can ask new users about their current jobs and what they plan to do with your particular product.<\/p>\n<p>This will help you easily outline the relevant features to their needs, as well as design an <a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-phases\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a> that leads users to success. But most importantly, you\u2019ll get direct JTDB statements you can add to the templates from earlier\u2014passively.<\/p>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/98da9360-a1b9-4c30-b534-031f356a8c84-scaled.png\" alt=\"Welcome survey created in Userpilot\" width=\"2880\" height=\"1617\" \/><figcaption class=\"wp-caption-text\">Welcome survey example<\/figcaption><\/figure>\n<h3><strong>Conduct customer interviews to capture customer expectations<\/strong><\/h3>\n<p>The most essential method you can\u2019t skip is doing a JTBD interview. As here\u2019s where most of the gold is usually found.<\/p>\n<p>Here\u2019s how you can make sure you\u2019ll get useful insights from customer interviews:<\/p>\n<ol>\n<li>Identify and interview target customers who need to perform the job.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/good-survey-questions\/\" rel=\"noopener noreferrer\">Write your questions<\/a> so they can tell you valuable details about the job. E.G. \u201cWhat are you trying to find when watching analytics?\u201d<\/li>\n<li>Ask about every step they need to take to get the job done. You can use the Universal Job Map below (made by Digital Leadership) as a reference.<\/li>\n<li>Collect valuable quotes that you can use to guide your <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\" rel=\"noopener noreferrer\">product development<\/a> and prioritize features.<\/li>\n<\/ol>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jobs-to-be-done-template-map-800_db076c7e82865736b4b0cb1fb793eb37_800.png\" alt=\"jobs to be done universal map\" width=\"800\" height=\"565\" \/><figcaption class=\"wp-caption-text\">Jobs-to-be-done universal map.<\/figcaption><\/figure>\n<h3><strong>Send product feedback surveys to improve your product<\/strong><\/h3>\n<p>Before adopting the <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">JTBD framework<\/a> to improve your product, it\u2019s important to know what is already working well and what isn\u2019t.<\/p>\n<p>With <a href=\"https:\/\/userpilot.com\/blog\/product-feedback-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">product feedback surveys<\/a>, you can see if users are successfully using your product to satisfy their needs. And then, you can decide what features you need to keep, improve, or sunset.<\/p>\n<p>The beautiful part of this is that you can trigger these <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys in-app<\/a> and collect feedback passively\u2014so you don\u2019t need to distribute it around manually.<\/p>\n<figure style=\"width: 2940px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/1da26157-64f9-495f-ae8e-4bdf29de67e3-scaled.png\" alt=\"In-app survey created in Userpilot.\" width=\"2940\" height=\"1594\" \/><figcaption class=\"wp-caption-text\">In-app survey cexample<\/figcaption><\/figure>\n<h3><strong>Measure product satisfaction to enhance customer experience<\/strong><\/h3>\n<p>Besides understanding how your product fits a specific job, you also need to understand the emotional aspect behind its usage.<\/p>\n<p>Do your users feel like they\u2019re making progress? Do they feel less friction during work?<\/p>\n<p>If you trigger a <a href=\"https:\/\/userpilot.com\/blog\/csat-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">CSAT survey<\/a> inside your app, you can collect this information. This way, you can tell what features or what journey stages are providing the most positive or negative feelings in your users (and build a complete JTBD profile).<\/p>\n<figure style=\"width: 1717px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/01085484-7665-4fb4-945d-642d09c8af50.png\" alt=\"CSAT survey example.\" width=\"1717\" height=\"398\" \/><figcaption class=\"wp-caption-text\">CSAT survey example.<\/figcaption><\/figure>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>As said before, using a JTBD template can help you put the jobs-to-be-done theory into practice.<\/p>\n<p>Once you\u2019ve collected enough customer data, you can pick one or two templates and start following the JTBD framework to improve product growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The jobs-to-be-done framework is a method for developing products. It operates under the premise that customers purchase products and services to get a \u201cjob\u201d done. But how can you use it to implement JTBD theory successfully? We\u2019ve brought 7 jobs-to-be-done templates that can perfectly lay out your customer JTBDs in an actionable way.<\/p>\n","protected":false},"author":71,"featured_media":243535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214,290],"tags":[1470,1778,235,761,996,1617,5102,5103,237,948,236,1472],"class_list":["post-116049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","category-updated","tag-actionable-insights","tag-csat","tag-customer-feedback","tag-in-app-surveys","tag-jobs-to-be-done","tag-jtbd","tag-jtbd-template","tag-micro-surveys","tag-microsurveys","tag-product-feedback","tag-user-feedback","tag-welcome-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Best Jobs-to-Be-Done (JTBD) Templates &amp; Examples<\/title>\n<meta name=\"description\" content=\"With a jobs-to-be-done template, you can transform your user interviews into actionable insights. These templates are built for just that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/jobs-to-be-done-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Best Jobs-to-Be-Done (JTBD) Templates &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"With a jobs-to-be-done template, you can transform your user interviews into actionable insights. 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