{"id":116049,"date":"2026-05-01T03:32:46","date_gmt":"2026-05-01T03:32:46","guid":{"rendered":"https:\/\/userpilot.com\/blog\/jobs-to-be-done-template\/"},"modified":"2026-05-01T12:55:18","modified_gmt":"2026-05-01T12:55:18","slug":"jobs-to-be-done-template","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/jobs-to-be-done-template\/","title":{"rendered":"Best Jobs-to-Be-Done (JTBD) Templates and Examples"},"content":{"rendered":"

A jobs-to-be-done template is the essential tool for transforming your user interviews into actionable insights and developing an engaging product with a high chance of success.<\/span><\/p>\n

But how do you organize those user insights to map the framework effectively?<\/span><\/p>\n

We\u2019ve curated eight jobs-to-be-done templates that can perfectly lay out your customer’s JTBDs in an actionable way.<\/span><\/p>\n

What is the jobs-to-be-done framework?<\/h2>\n

The JTBD framework is a product development method based on the premise that customers purchase products and services to get a specific \u201cjob\u201d done.<\/span><\/p>\n

Tony Ulwic<\/span><\/a>, the originator of the term, describes the JBTD framework as a <\/span>perspective.<\/span><\/em> According to him:<\/span><\/p>\n

It is the lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.<\/span><\/p><\/blockquote>\n

In essence, the JBTD framework captures, defines, and categorizes customer needs based on their desired outcomes rather than their demographics. This allows you to understand <\/span>why<\/span><\/em> a customer \u201chires\u201d a product, and then build the perfect solution for that job.<\/span><\/p>\n

Your JBTD framework should include:<\/p>\n