{"id":116470,"date":"2024-09-16T20:07:05","date_gmt":"2024-09-16T20:07:05","guid":{"rendered":"https:\/\/userpilot.com\/blog\/types-of-minimum-viable-product\/"},"modified":"2026-03-19T16:04:56","modified_gmt":"2026-03-19T16:04:56","slug":"types-of-minimum-viable-product","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/types-of-minimum-viable-product\/","title":{"rendered":"12 Types of Minimum Viable Product With Their Pros and Cons"},"content":{"rendered":"<p>One of the biggest traps in product management is the &#8216;build it and they will come&#8217; fallacy. Teams often spend months developing features only to find that users didn&#8217;t need them in the first place. A well-chosen MVP prevents this by focusing on the thinnest possible slice of value. But which slice should you cut?<\/p>\n<p>To help you navigate the landscape, we\u2019ve categorized the 12 most effective types of MVPs, ranging from low-fidelity experiments to advanced high-fidelity prototypes, so you can find the perfect balance between effort and insight.<\/p>\n<h2 id=\"6skrb\">What is a minimum viable product?<\/h2>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/minimum-viable-product-vs-minimum-marketable-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">minimum viable product<\/a> (often referred to as an MVP) is a version of a product with just enough features to be usable.<\/p>\n<p>First popularised by Eris Reis in the seminal book &#8216;The Lean Startup&#8217;, the idea is to quickly validate a product idea by providing <em>something <\/em>that can be used by early adopters &#8211; who can then provide valuable feedback for future product development.<\/p>\n<p>There are many things an MVP can help you with:<\/p>\n<ul>\n<li>Provide immediate value to your users<\/li>\n<li>Minimize development costs<\/li>\n<li>Offer a chance for validated learning of a product idea<\/li>\n<li>A better understanding of what your users really need<\/li>\n<li>Set you on a path of continuous improvement<\/li>\n<\/ul>\n<h2 id=\"ccsu0\">Low fidelity MVP vs high fidelity MVP<\/h2>\n<p>Let&#8217;s make a distinction between two very different types of minimum viable products:<\/p>\n<ul>\n<li><strong>Low-fidelity. <\/strong>Quickly <a href=\"https:\/\/userpilot.com\/blog\/product-idea-validation\/\" target=\"_blank\" rel=\"noopener noreferrer\">validate a business idea<\/a> or new product features with minimal effort. You can use a low-fidelity MVP to gauge the interest and <a href=\"https:\/\/userpilot.com\/blog\/customer-wants-and-needs-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs of customers<\/a> in your target market &#8211; and define the core features your product should contain.<\/li>\n<li><strong>High-fidelity. <\/strong>Typically representing the next stage of development after a low-fidelity mockup, this is a <a href=\"https:\/\/userpilot.com\/blog\/product-design-testing-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">much more detailed representation<\/a> of your product. You could think of this as a path to defining a &#8216;minimum marketable product&#8217; &#8211; one you can launch to an initial customer base once you&#8217;ve validated your app idea.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/types-of-minimum-viable-product_484b83ddf1defc817d8ecb2e880447e9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/types-of-minimum-viable-product_484b83ddf1defc817d8ecb2e880447e9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/types-of-minimum-viable-product_484b83ddf1defc817d8ecb2e880447e9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/types-of-minimum-viable-product_484b83ddf1defc817d8ecb2e880447e9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/types-of-minimum-viable-product_484b83ddf1defc817d8ecb2e880447e9_800.png\" alt=\"types-of-minimum-viable-product\" \/><\/picture><figcaption>Differences between high fidelity and low fidelity MVPs.<\/figcaption><\/figure>\n<h2 id=\"eu48n\">What are the types of low-fidelity MVPs?<\/h2>\n<p>Let&#8217;s explore how low-fidelity MVPs can help you quickly validate product ideas and gather feedback from interested users.<\/p>\n<h3 id=\"fknd8\"><strong>#1 &#8211; Landing page MVP for testing your product&#8217;s unique value proposition<\/strong><\/h3>\n<p><strong>What is it? <\/strong>A page that succinctly describes <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">the product value<\/a> (or feature) you&#8217;re launching before you&#8217;ve built it to gauge interest from potential customers.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>A <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-page-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> MVP is not time-consuming &#8211; you can validate an idea in an afternoon!<\/li>\n<li>Extremely cost-effective way to understand demand<\/li>\n<li>Insight based on real user behavior (i.e. if they sign up, they&#8217;re demonstrating interest)<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>No test of functionality or how a feature will actually land with consumers<\/li>\n<li>Easy to oversell: your product must live up to expectations<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/landing-page-types-of-minimum-viable-product_fac32523b22882a5344a616cae0da069_800.png 1x, https:\/\/images.storychief.com\/account_6827\/landing-page-types-of-minimum-viable-product_fac32523b22882a5344a616cae0da069_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/landing-page-types-of-minimum-viable-product_fac32523b22882a5344a616cae0da069_800.png 1x, https:\/\/images.storychief.com\/account_6827\/landing-page-types-of-minimum-viable-product_fac32523b22882a5344a616cae0da069_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/landing-page-types-of-minimum-viable-product_fac32523b22882a5344a616cae0da069_800.png\" alt=\"landing-page-types-of-minimum-viable-product\" \/><\/picture><figcaption>Types of minimum viable product -landing page to capture interest.<\/figcaption><\/figure>\n<h3 id=\"acl5n\">#2 &#8211; Email MVP test<\/h3>\n<p><strong>What is it? <\/strong>A similar concept to the landing page test, with all the advantages. The key difference is that instead of a static web page, this MVP type involves sending info directly to <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">real users via email.<\/a><\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>More insightful,<a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> segmented customer feedback<\/a><\/li>\n<li>An efficient solution for validating an idea quickly<\/li>\n<li>Requires no software development process<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>No insights on real <a href=\"https:\/\/userpilot.com\/blog\/customer-behavior-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer behavior<\/a><\/li>\n<li>Users can easily ignore or miss an email<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/email-mvp_6ce5fc267c9d23ca05e7bfdbf3b5fea7_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/email-mvp_6ce5fc267c9d23ca05e7bfdbf3b5fea7_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/email-mvp_6ce5fc267c9d23ca05e7bfdbf3b5fea7_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/email-mvp_6ce5fc267c9d23ca05e7bfdbf3b5fea7_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/email-mvp_6ce5fc267c9d23ca05e7bfdbf3b5fea7_800.jpg\" alt=\"Screenshot of Product Hunt email types of minimum viable product\" \/><\/picture><figcaption>An email MVP can be used to <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">launch a new feature <\/a>&#8211; scheduling social media posts is a similar idea.<\/figcaption><\/figure>\n<h3 id=\"9e2vp\">#3 &#8211; \u201cThe Fake Door\u201d minimum viable product test<\/h3>\n<p><strong>What is it? <\/strong>Build a &#8216;<a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">fake door<\/a>&#8216; &#8211; whether that&#8217;s a menu item, a button, or a tooltip &#8211; on top of your existing product UI. You&#8217;re gauging a deeper level of interest &#8211; they actually want to use a specific feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/fake-door-testing-userpilot-1_821adaa076aa939ff875dcf595bbe5c1_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/fake-door-testing-userpilot-1_821adaa076aa939ff875dcf595bbe5c1_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/fake-door-testing-userpilot-1_821adaa076aa939ff875dcf595bbe5c1_800.jpg\" alt=\"Screenshot of Userpilot fake door types of minimum viable product\" \/><\/picture><figcaption>Build a custom fake door with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>A good example of how to inform the right MVP direction<\/li>\n<li>Identify potential customers using your existing solution as a launch pad<\/li>\n<li>More in-depth and realistic than via email or landing page<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Could frustrate users who are expecting further development of a specific feature<\/li>\n<li>No behavioral insights to inform the product design process<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/fake-door-testing-userpilot-2_6ac37c3fe7c69d97952ea5ecfac6ae1c_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/fake-door-testing-userpilot-2_6ac37c3fe7c69d97952ea5ecfac6ae1c_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/fake-door-testing-userpilot-2_6ac37c3fe7c69d97952ea5ecfac6ae1c_800.jpg\" alt=\"Screenshot of Userpilot fake door\" \/><\/picture><figcaption>Give users clear information about what to expect next &#8211; in this instance, signing up to be involved in testing.<\/figcaption><\/figure>\n<h3 id=\"dsh62\"><strong>#4 &#8211; Low-fidelity MVP design prototype<\/strong><\/h3>\n<p><strong>What is it? <\/strong>This sort of minimum viable product MVP can take many forms &#8211; a sketch, a wireframe demonstrating broader UX, or a more robust mockup that closely mirrors the functionality you expect to deliver.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Much better at collecting feedback from the first customers you&#8217;d look to target<\/li>\n<li>Requires minimal development work compared to a fully developed feature or product<\/li>\n<li>Works as an MVP model you can <a href=\"https:\/\/userpilot.com\/blog\/product-design-testing-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">iterate toward your final product<\/a> (i.e. more features included)<\/li>\n<li>Particularly useful for software or other tech tools<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Requires more effort than other MVP types<\/li>\n<li>Gives you an idea of a viable solution but requires more in-depth testing<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/low-fidelity-prototype-types-of-minimum-viable-product_b77271a5fe7a91b0cc71f00964b51b5e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/low-fidelity-prototype-types-of-minimum-viable-product_b77271a5fe7a91b0cc71f00964b51b5e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/low-fidelity-prototype-types-of-minimum-viable-product_b77271a5fe7a91b0cc71f00964b51b5e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/low-fidelity-prototype-types-of-minimum-viable-product_b77271a5fe7a91b0cc71f00964b51b5e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/low-fidelity-prototype-types-of-minimum-viable-product_b77271a5fe7a91b0cc71f00964b51b5e_800.png\" alt=\"low-fidelity-prototype-types-of-minimum-viable-product\" \/><\/picture><figcaption>Prototypes can come in many shapes and sizes.<\/figcaption><\/figure>\n<h3 id=\"9vrh5\"><strong>#5 &#8211; Demo video MVP concept<\/strong><\/h3>\n<p><strong>What is it? <\/strong>A short, simple, explainer-style video that sets out the main features your product offers, the value proposition, and why users should buy it.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>An explainer video mvp is an engaging way of showing off your product<\/li>\n<li>Once you invest the time in making one video, it can be shared many times<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Some users prefer hands-on experience to demo videos<\/li>\n<\/ul>\n<figure class=\"video strchf-type-video regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; height: 400px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" title=\"Introducing the new SurveyMonkey\" src=\"https:\/\/www.youtube.com\/embed\/PnET-g7NTao?feature=oembed&amp;ab_channel=SurveyMonkey\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>Survey monkey&#8217;s demo video.<\/figcaption><\/figure>\n<h3 id=\"24m04\">#6 &#8211; Low-fidelity MVP designed for crowdfunding projects<\/h3>\n<p><strong>What is it? <\/strong>A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Presells an idea and ensures product-market fit prior to launching<\/li>\n<li>The crowdfunding MVP has a proven model &#8211; there are many crowdfunding platforms (and other types of product investment platforms) to choose from<\/li>\n<li>No dev effort upfront<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Living up to expectations: several crowdfunded MVPs fail to materialize<\/li>\n<li>Some consumers view this as just one of many marketing strategies<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/crowdfunding-mvp_5ab21acf91e0f93b15d4003cc7524a00_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/crowdfunding-mvp_5ab21acf91e0f93b15d4003cc7524a00_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/crowdfunding-mvp_5ab21acf91e0f93b15d4003cc7524a00_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/crowdfunding-mvp_5ab21acf91e0f93b15d4003cc7524a00_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/crowdfunding-mvp_5ab21acf91e0f93b15d4003cc7524a00_800.jpg\" alt=\"Screenshot of Kickstarter campaign\" \/><\/picture><figcaption>Launch your MVP on a crowdfunding platform to generate interest before you start building.<\/figcaption><\/figure>\n<h2 id=\"9fe53\"><strong>High-fidelity MVP types<\/strong><\/h2>\n<p>Next up, we&#8217;re going to look at high-fidelity MVPs. While they typically require further product development and much greater effort, they bring their own benefits.<\/p>\n<h3 id=\"4c87c\"><strong>#7 &#8211; Single Feature MVP with the product\u2019s core functionality<\/strong><\/h3>\n<p><strong>What is it? <\/strong>The key idea behind this sort of MVP is that you want your users to focus on <a href=\"https:\/\/userpilot.com\/blog\/minimum-viable-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">one core feature<\/a> (or singular area of functionality). Many startups have used this model to get off the ground.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Depth of understanding: users can evaluate a focused offering much more effectively<\/li>\n<li>Understanding user behavior with just one feature can be extrapolated to broader product choices<\/li>\n<li>Reduce the risk of building undesirable features<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Can be tricky to focus your development team without getting sidetracked<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/uber-single-feature-mvp-types-of-minimum-viable-products_ae3100e556ed0e5f32fb6341d0160f4a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/uber-single-feature-mvp-types-of-minimum-viable-products_ae3100e556ed0e5f32fb6341d0160f4a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/uber-single-feature-mvp-types-of-minimum-viable-products_ae3100e556ed0e5f32fb6341d0160f4a_800.png\" alt=\"uber-single-feature-mvp-types-of-minimum-viable-products\" \/><\/picture><figcaption>Uber MVP.<\/figcaption><\/figure>\n<h3 id=\"d33hp\">#8 &#8211; Minimum lovable product<\/h3>\n<p><strong>What is it? <\/strong>This is a similar concept to the single feature MVP, with one key difference. Rather than drawing the line at minimum functionality, you&#8217;re looking at how much <a href=\"https:\/\/userpilot.com\/blog\/build-minimum-lovable-mlp-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">customers <em>love<\/em> your product.<\/a><\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Identify the other features you need to solidify your competitive advantage<\/li>\n<li>Nail a business concept quickly that will lock in loyal users from the get-go<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Many startups fail through overextending too quickly: be careful not to include too many features (remember they can always go in the next version)<\/li>\n<\/ul>\n<h3 id=\"7tcd9\">#9 &#8211; High-fidelity digital prototype MPV to give potential users a better feel of the product<\/h3>\n<p><strong>What is it? <\/strong>This isn&#8217;t a functional product: instead, it&#8217;s a super high-fidelity mockup or <a href=\"https:\/\/userpilot.com\/blog\/prototype-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">prototype of a product.<\/a><\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Get user engagement without significant investments of time and effort<\/li>\n<li>Drum up interest from users likely to pre-order MVP<\/li>\n<li>Quickly build a sense of how your initial product will land<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>While you can understand usability, clickable high-fidelity prototypes typically don&#8217;t have data so aren&#8217;t a 100% accurate way <a href=\"https:\/\/userpilot.com\/blog\/user-feedback-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">to gather user feedback<\/a><\/li>\n<li>Functionality may be hard to replicate when you build your actual product<\/li>\n<\/ul>\n<h3 id=\"779fa\"><strong>#10 &#8211; High-fidelity prototype in the form of a concierge MVP<\/strong><\/h3>\n<p><strong>What is it? <\/strong>While to your users it may seem they&#8217;re interacting with a fully functioning piece of software, in reality, you&#8217;re with them every step of the way.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Validate how effective your solution is with your target audience before starting development<\/li>\n<li>Particularly useful for service-based startups<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Users won&#8217;t always have the &#8216;concierge&#8217; experience: other prototypes may be required<\/li>\n<\/ul>\n<h3 id=\"d0bea\"><strong>#11 &#8211; Wizard of Oz MVP<\/strong><\/h3>\n<p><strong>What is it?<\/strong> An &#8216;oz mvp&#8217; takes its name from the famous Wizard of Oz, hiding behind a curtain. At the surface level, you&#8217;ve got a functional product. But behind the scenes, activities are completed manually. Unlike the concierge MVP, the idea is to hide the manual elements.<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Test concepts that would require large amounts of dev effort<\/li>\n<li>Gain deeper insights into user behavior<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>An oz MVP still requires extensive setup<\/li>\n<li>May not be suitable for simpler technologies (i.e. not something like machine learning)<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/wizard-of-oz-mvp_d04f80e4269088f342aee5973c03ea25_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/wizard-of-oz-mvp_d04f80e4269088f342aee5973c03ea25_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/wizard-of-oz-mvp_d04f80e4269088f342aee5973c03ea25_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/wizard-of-oz-mvp_d04f80e4269088f342aee5973c03ea25_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/wizard-of-oz-mvp_d04f80e4269088f342aee5973c03ea25_800.jpg\" alt=\"Screenshot of Wizard of Oz MVP\" \/><\/picture><figcaption>Behind the scenes, there\u2019s lots of manual processing.<\/figcaption><\/figure>\n<h3 id=\"53er3\"><strong>#12 &#8211; Piecemeal MVP created using existing tools and solutions<\/strong><\/h3>\n<p><strong>What is it? <\/strong>A pragmatic solution: the main idea is to use your existing tools and features rather than developing unique software. Groupon is a famous example, connecting customers with local businesses using WordPress, Apple Mail, and a tool to generate PDF coupons.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/piecemeal-mvp_2258d1ee0f0aed92506bbea1b099b6b9_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/piecemeal-mvp_2258d1ee0f0aed92506bbea1b099b6b9_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/piecemeal-mvp_2258d1ee0f0aed92506bbea1b099b6b9_800.jpg\" alt=\"Screenshot of Groupon MVP\" \/><\/picture><figcaption>You can put together a brand-new offering using existing tooling.<\/figcaption><\/figure>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Move quickly: leveraging your existing resources is a hallmark of any successful business<\/li>\n<li>Save time and effort validating an idea without building something new<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Can be complex to pull together<\/li>\n<li>Risk of friction for your users<\/li>\n<\/ul>\n<h2 id=\"a72a9\"><strong>Which type of MVP is best for your SaaS business?<\/strong><\/h2>\n<p>In a nutshell, it depends on a whole host of factors:<\/p>\n<ol type=\"1\">\n<li>To gauge interest from potential customers, use a <strong>landing page MVP.<\/strong><\/li>\n<li>In order to gauge interest from a targeted group, use an <strong>email MVP.<\/strong><\/li>\n<li>To build an idea of who wants to use a new feature, use a <strong>fake door MVP.<\/strong><\/li>\n<li>In order to start collecting more specific feedback without writing code, use a <strong>low-fidelity prototype MVP.<\/strong><\/li>\n<li>To communicate a value proposition and utilize storytelling, use a <strong>demo video MVP.<\/strong><\/li>\n<li>If you want to generate a buzz and market your idea, use a <strong>crowdfunding-style MVP.<\/strong><\/li>\n<li>To validate just the core components, use a <strong>single-feature MVP.<\/strong><\/li>\n<li>Identify product market fit and understand what will build loyalty, use a <strong>minimum lovable product.<\/strong><\/li>\n<li>To give users a sense of the look and feel of a product, use a <strong>high-fidelity digital prototype.<\/strong><\/li>\n<li>Use a <strong>concierge MVP t<\/strong>o take your users step by step through a product.<\/li>\n<li>Create a sense of a polished final product using a <strong>Wizard of Oz MVP.<\/strong><\/li>\n<li>To get a viable solution out quickly without investing lots of time and effort in building something new, use a <strong>piecemeal MVP.<\/strong><\/li>\n<\/ol>\n<h2 id=\"8g05o\">Minimum viable products examples from popular brands<\/h2>\n<p>Next up, we&#8217;re going to take a look at some MVP examples from the real world.<\/p>\n<h3 id=\"842cn\">Slack<\/h3>\n<p><a href=\"https:\/\/slack.com\/intl\/en-gb\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a> is a ubiquitous communication platform in the SaaS world. But it began as a piecemeal MVP: the founders created a simple chat tool to use within their team, and slowly iterated and learned (i.e. through split tests).<\/p>\n<p>This grew the product over time based on huge volumes of user feedback.<\/p>\n<h3 id=\"5kqjf\">Dropbox<\/h3>\n<p>Dropbox began life back in 2008 as a simple four-minute demo video MVP. The founder, Drew Houston, takes users through the application&#8217;s main features and clearly sets out a value proposition.<\/p>\n<p>This helped drum up interest, building a waiting list for a beta version of the app from just 5k to over 75k users.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/dropbox-mvp_ad07b6b23cfb4d4774d5c5f343ffb4ac_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/dropbox-mvp_ad07b6b23cfb4d4774d5c5f343ffb4ac_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/dropbox-mvp_ad07b6b23cfb4d4774d5c5f343ffb4ac_800.jpg\" alt=\"Screenshot of Dropbox\" \/><\/picture><figcaption>Videos can help inform the direction of your product &#8211; as if you\u2019ve asked users for feedback directly.<\/figcaption><\/figure>\n<h3 id=\"f7p5n\">Airbnb<\/h3>\n<p>Airbnb founders Brian Chesky and Joe Gebbia went for an extremely simple MVP: a basic website with limited functionality (no more than a collection of landing pages really) with a few photos of their apartment.<\/p>\n<p>They saw a spike in interest from attendees of a local conference and iterated the product as demand grew to build a marketplace based on user needs.<\/p>\n<p>Importantly, this demonstrates that your business model can evolve alongside your MVP.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/airbnb-mvp_304a45debb2f7feb564f1be79d1f40e0_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/airbnb-mvp_304a45debb2f7feb564f1be79d1f40e0_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/airbnb-mvp_304a45debb2f7feb564f1be79d1f40e0_800.jpg\" alt=\"Screenshot of AirBnB MVP\" \/><\/picture><figcaption>Don\u2019t be afraid to start with what you have: a piecemeal MVP can grow into a huge organization.<\/figcaption><\/figure>\n<h2 id=\"edl7k\">Conclusion<\/h2>\n<p>That wraps up our deep dive into the interesting world of MVPs.<\/p>\n<p>Hopefully, you now have a solid understanding of what a minimum viable product is, the types of minimum viable products out there, and the context in which they can help.<\/p>\n<p>Want to build product experiences code-free? Book a demo call with our team and get started! Check out the banner below for more information and to get started on your MVP today.<\/p>\n<div class=\"poptin-embedded\" data-id=\"eeac831106613\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A minimum viable product (often referred to as an MVP) is a version of a product with just enough features to be usable. In this article, we&#8217;re going to explain what minimum viable products are, break down the different options you can choose from, and help product managers make up their minds.<\/p>\n","protected":false},"author":24,"featured_media":116471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[5112,5113,216,215,232],"class_list":["post-116470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-minimal-viable-product","tag-mvp","tag-product-management","tag-product-manager","tag-product-managers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 Types of Minimum Viable Product With Their Pros and Cons<\/title>\n<meta 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