{"id":116838,"date":"2025-06-24T20:15:48","date_gmt":"2025-06-24T20:15:48","guid":{"rendered":"https:\/\/userpilot.com\/blog\/what-is-walkme\/"},"modified":"2026-03-24T13:52:24","modified_gmt":"2026-03-24T13:52:24","slug":"what-is-walkme","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/what-is-walkme\/","title":{"rendered":"What is WalkMe? Features, Pricing, and Alternatives"},"content":{"rendered":"<p>WalkMe is a leading <a href=\"https:\/\/userpilot.com\/blog\/digital-adoption-platform-dap\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital adoption platform<\/a> (DAP) designed to help users navigate software applications with ease. By providing step-by-step guidance and <a href=\"https:\/\/userpilot.com\/blog\/contextual-help\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual<\/a> help layered on top of web or desktop apps, the WalkMe <a href=\"https:\/\/userpilot.com\/blog\/digital-adoption\/\">digital adoption<\/a> platform enables companies to drive better software usage and improve user satisfaction across their <a href=\"https:\/\/userpilot.com\/blog\/tech-stack\/\" target=\"_blank\" rel=\"noopener noreferrer\">tech stack<\/a>.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/7970f266-4544-43ef-b353-2c3e62ba67c8-scaled.png\" \/><\/p><p>Launched in 2011, WalkMe uses its proprietary DeepUI\u2122 technology to recognize and respond to <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a> across interfaces, making it possible to deliver real-time guidance without breaking when UI elements change. Whether you&#8217;re rolling out new software applications or managing complex <a href=\"https:\/\/userpilot.com\/blog\/digital-product-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital experiences<\/a>, WalkMe helps businesses boost <a href=\"https:\/\/userpilot.com\/blog\/software-adoption\/\">software adoption<\/a>, automate routine tasks through task automation, and reduce reliance on training and support.<\/p><p>The platform is used by enterprises across industries to accelerate employee onboarding, boost productivity, reduce support requests, and maximize the <a href=\"https:\/\/userpilot.com\/blog\/software-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">ROI of software<\/a> investments.<\/p><h2>What is WalkMe best suitable for?<\/h2><p>WalkMe is best suited for enterprises undergoing digital transformation or deploying complex, business-critical web applications across departments. It\u2019s designed to help:<\/p><ul><li>HR teams streamline employee onboarding with WalkMe guidance.<\/li><li>IT teams improve the adoption of internal tools through app guidance.<\/li><li>Support and operations teams reduce manual effort and automate repetitive tasks.<\/li><li>Sales teams roll out <a href=\"https:\/\/userpilot.com\/blog\/customer-relationship-management-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM<\/a> tools while ensuring reps follow standardized processes.<\/li><\/ul><p>In these environments, WalkMe helps streamline workflows, enhance <a href=\"https:\/\/userpilot.com\/blog\/user-adoption-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">user adoption<\/a>, and reduce friction by providing in-app guidance exactly when users need it.<\/p><p>Because of its enterprise-grade capabilities, WalkMe is typically used by organizations with complex processes, larger user bases, and a variety of software tools in their tech stack. However, it also comes with a steep learning curve, and many advanced features may require developer support or onboarding from WalkMe\u2019s professional services.<\/p><h2>WalkMe for employee experience: feature overview<\/h2><p>For internal teams and employees, WalkMe serves as a digital layer on top of software, enabling organizations to <a href=\"https:\/\/userpilot.com\/blog\/what-is-userguiding-overview-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide users<\/a> through workflows, automate actions, and track engagement.<\/p><h3>WalkMe Workstation and employee hub<\/h3><p>WalkMe\u2019s Workstation acts as a centralized employee hub that combines notifications, guidance, and knowledge base resources across different tools. This allows users to receive personalized support and access tools without switching tabs.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ws-widget-mgmt-small.png\" alt=\"About WalkMe Workstation - WalkMe Help Center\" \/><\/p><h3>Automate processes and reduce manual effort<\/h3><p>Using workflow automation and process automation, teams can reduce repetitive tasks like form submissions, approvals, or navigation.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/actionbot-1.png\" alt=\"What Is the WalkMe ActionBot? - WalkMe Help Center\" \/><\/p><p>WalkMe\u2019s ActionBot, an AI-powered assistant, can help complete tasks by guiding users through decision trees or automating fields behind the scenes.<\/p><h3>Analyze data and optimize workflows<\/h3><p>With WalkMe Insights, admins can track user actions, form analytics, and <a href=\"https:\/\/userpilot.com\/blog\/feature-drop-offs\/\" target=\"_blank\" rel=\"noopener noreferrer\">drop-offs<\/a>. This enables IT and ops teams to measure actual usage, identify inefficiencies, and optimize software applications based on real behavior.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/systemsOverview-scaled.png\" alt=\"Systems Overview Page Insights Classic - WalkMe Help Center\" \/><\/p><h2>WalkMe for customer experience: feature overview<\/h2><p>The WalkMe digital adoption platform isn\u2019t just for internal teams: it\u2019s also used by customer-facing apps to streamline <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/boost-customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve customer engagement<\/a>, and reduce <a href=\"https:\/\/userpilot.com\/blog\/what-is-churn\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn<\/a>.<\/p><h3>Create an interactive user onboarding for different segments<\/h3><p>WalkMe allows you to <a href=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment users<\/a> based on behaviors, roles, or lifecycle stage and offer <a href=\"https:\/\/userpilot.com\/blog\/personalize-user-onboarding-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding<\/a> processes. This improves user interactions during critical moments, helping to boost user confidence and enhance first-time experiences.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/behaviorBased-1-scaled.png\" alt=\"Behavior Based Segmentation - WalkMe Help Center\" \/><\/p><h3>Trigger in-app messages to engage customers<\/h3><p>You can deploy contextual guidance like tooltips, modals, banners, and walkthroughs using the WalkMe browser extension or natively embedded elements. These messages can respond to user behavior in real time, offering nudges, education, or announcements that drive <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/image2023-1-25_11-49-3.png\" alt=\"How to Create and Send a Notification - WalkMe Help Center\" \/><\/p><h3>Collect customer feedback via surveys to understand sentiments<\/h3><p>WalkMe includes basic <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey<\/a> tools to measure user satisfaction, gather input on digital experiences, and help teams prioritize business priorities based on <a href=\"https:\/\/userpilot.com\/blog\/customer-wants-and-needs-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer needs<\/a>. This helps reduce dependency on support by spotting issues early.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/create-survey.png\" alt=\"WalkMe Surveys in the Console - WalkMe Help Center\" \/><\/p><h3>Provide self-service support to users<\/h3><p>WalkMe enables self-service support by embedding knowledge base articles, FAQs, and help widgets inside the application UI.<\/p><p>Combined with WalkMe content, users can find answers without needing to contact support, freeing up time for your support teams.<\/p><h2>WalkMe pricing<\/h2><p>WalkMe offers custom pricing based on the size of your organization, number of applications, and scope of implementation. While prices aren\u2019t public, estimates from vendors like <a href=\"https:\/\/www.vendr.com\/buyer-guides\/walkme\" target=\"_blank\" rel=\"noopener noreferrer\">Vendr<\/a> show that the average WalkMe contract value is <strong>$78,817.<\/strong><\/p><p>Because of this, WalkMe is often considered a premium solution best suited for large enterprises that can afford a longer <a href=\"https:\/\/userpilot.com\/blog\/time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">time-to-value<\/a> and are investing in software ROI at scale.<\/p><h2>Strengths and limitations of WalkMe digital adoption platform<\/h2><h3>\u2705 Strengths<\/h3><ul><li>Enterprise-grade platform with robust security and compliance.<\/li><li>Offers contextual guidance and support across multiple tools and processes.<\/li><li>AI-powered features like ActionBot and predictive guidance.<\/li><li>Deep integrations across SAP, Salesforce, Workday, and more.<\/li><li>Built-in analytics and support for form analytics, custom events, and surveys.<\/li><li>Offers a centralized WalkMe menu and WalkMe workstation for unified support.<\/li><\/ul><h3>\ud83d\udeab Limitations<\/h3><ul><li>Steep learning curve for setup and customization.<\/li><li>Requires developer involvement for complex implementations.<\/li><li>Lacks flexibility for smaller teams or startups.<\/li><li>Advanced features come with higher costs.<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/user-feedback-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feedback and survey<\/a> capabilities aren\u2019t as advanced as dedicated tools.<\/li><li>WalkMe extension and browser overlay may have compatibility issues with some apps.<\/li><\/ul><h2>Userpilot: A better alternative than WalkMe for creating powerful user experiences<\/h2><p>While WalkMe is excellent for enterprise-wide <a href=\"https:\/\/userpilot.com\/blog\/software-rollout\/\" target=\"_blank\" rel=\"noopener noreferrer\">software rollouts<\/a> and complex internal tools, <a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is a more agile, cost-effective alternative for SaaS companies looking to drive user adoption and <a href=\"https:\/\/userpilot.com\/blog\/how-to-improve-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve customer experience<\/a>.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/Untitled-1.png\" \/><\/p><h3>Provide dynamic user education with in-app guidance<\/h3><p><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> allows product teams to create <a href=\"https:\/\/userpilot.com\/blog\/in-app-tutorials-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding flows<\/a>, checklists, and modals\u2014all without code. This makes providing in-app guidance faster and more flexible, especially for teams focused on PLG (<a href=\"https:\/\/userpilot.com\/blog\/product-led-growth\/\">product-led growth<\/a>).<\/p><p><img decoding=\"async\" src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/958a2b55-2174-4ff8-bd0c-4524ee807e49.png\" \/><\/p><h3>Collect contextual customer feedback from existing customers<\/h3><p>Userpilot supports NPS, CSAT, and in-app microsurveys that can be triggered by user segments or specific events. You can easily <a href=\"https:\/\/userpilot.com\/blog\/feedback-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect data on user satisfaction<\/a> and optimize onboarding experiences based on real feedback.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/1c772866-53a6-4f27-ad3a-cbea5d8e2b1d-scaled.png\" \/><\/p><h3>Monitor trends in user behavior in-app<\/h3><p>With built-in analytics and AI-powered features, Userpilot helps you track <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a>, funnels, and user paths without needing additional analytics tools. This gives you visibility into user interactions, drop-offs, and feature usage.<\/p><p><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/1bcf7440-9be2-4c83-9cc7-8ce2e6302416-scaled.png\" \/><\/p><p>You can also tag events and analyze user behavior in-depth with session replays.<\/p><h3>How much is Userpilot pricing?<\/h3><p>Userpilot offers transparent<a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> pricing<\/a> starting at:<\/p><ul><li><strong>Starter<\/strong>: $299\/month (2,000 MAUs): In-app flows, NPS, basic analytics<\/li><li><strong>Growth<\/strong>: Custom: Adds funnels, surveys, A\/B testing, Resource Center, mobile add-ons<\/li><li><strong>Enterprise<\/strong>: Custom: Includes SSO, data sync, security, premium integrations<\/li><\/ul><p>Compared to WalkMe, Userpilot delivers more value to SaaS teams looking to improve <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/dashboard-reporting-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">measure actual usage<\/a>, and reduce manual effort\u2014all at a fraction of the cost.<\/p><hr \/><h2>When to choose what<\/h2><table><colgroup><col \/><col \/><col \/><\/colgroup><tbody><tr><th colspan=\"1\" rowspan=\"1\">Use Case<\/th><th colspan=\"1\" rowspan=\"1\">Choose WalkMe if&#8230;<\/th><th colspan=\"1\" rowspan=\"1\">Choose Userpilot if&#8230;<\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\">Enterprise onboarding &amp; training<\/td><td colspan=\"1\" rowspan=\"1\">You need deep process automation and support across tools like SAP and Salesforce.<\/td><td colspan=\"1\" rowspan=\"1\">You want to onboard new users quickly without changing your tech stack.<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">Internal tools &amp; complex workflows<\/td><td colspan=\"1\" rowspan=\"1\">You want to guide users through multiple systems and provide centralized support.<\/td><td colspan=\"1\" rowspan=\"1\">Your focus is on a single SaaS app with <a href=\"https:\/\/userpilot.com\/blog\/best-user-onboarding-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">clear onboarding goals<\/a>.<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">Digital transformation initiatives<\/td><td colspan=\"1\" rowspan=\"1\">You need to drive platform-wide behavior change across thousands of employees.<\/td><td colspan=\"1\" rowspan=\"1\">You want faster time-to-value with intuitive in-app guidance and feedback tools.<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">License optimization &amp; cost control<\/td><td colspan=\"1\" rowspan=\"1\">You\u2019re focused on measuring and maximizing large software investments.<\/td><td colspan=\"1\" rowspan=\"1\">You want to <a href=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\">increase user engagement<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a> efficiently.<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">Support team overload<\/td><td colspan=\"1\" rowspan=\"1\">You need to reduce support tickets with centralized resource centers.<\/td><td colspan=\"1\" rowspan=\"1\">You prefer contextual support tied to user actions and real-time guidance.<\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\">Budget flexibility<\/td><td colspan=\"1\" rowspan=\"1\">You have a dedicated budget for onboarding and digital adoption.<\/td><td colspan=\"1\" rowspan=\"1\">You want to start small and grow without committing to enterprise-level spend.<\/td><\/tr><\/tbody><\/table><h2>Final thoughts<\/h2><p>WalkMe is an extremely robust digital adoption platform (DAP) for customer and employee onboarding and training. You can use it to drive feature and product adoption with in-app experiences and provide on-demand support to improve customer satisfaction.<\/p><p>However, the product comes with a steep learning curve, requires a complex setup, and is not the cheapest digital adoption platform available on the market.<\/p><p>Userpilot offers better value for money and is easier to implement. If you want to see how it can help your organization to improve the <a href=\"https:\/\/userpilot.com\/blog\/customer-onboarding-process\/\">customer onboarding process<\/a> and enhance user adoption, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>book the demo!<\/u><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Product and customer success teams can use WalkMe to boost product adoption and take advantage of account expansion opportunities. Read this article to know the functionality WalkMe offers along with its pricing, pros and cons, and alternatives.<\/p>\n","protected":false},"author":24,"featured_media":277617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[210,366,761,468,113,114],"class_list":["post-116838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-customer-education","tag-customer-support","tag-in-app-surveys","tag-in-app-messaging","tag-walkme","tag-walkme-alternatives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is WalkMe? Features, Pricing, and Alternatives<\/title>\n<meta name=\"description\" content=\"What is WalkMe? 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