{"id":118118,"date":"2024-09-16T16:12:34","date_gmt":"2024-09-16T16:12:34","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-satisfaction-survey\/"},"modified":"2026-03-30T13:52:30","modified_gmt":"2026-03-30T13:52:30","slug":"product-satisfaction-survey","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-satisfaction-survey\/","title":{"rendered":"Product Satisfaction Survey: 35+ Question Examples [+ Survey Templates]"},"content":{"rendered":"

What is a product satisfaction survey?<\/strong><\/h2>\n

A product satisfaction survey, as the name suggests, is a type of survey that measures your customer\u2019s overall satisfaction with a product or service.<\/p>\n

It\u2019s an essential part of any customer feedback program, as it allows your product team to engage in active communication with your user base, make the right improvements to your app, and finally close the feedback loop.<\/a><\/p>\n

Types of product satisfaction surveys<\/strong><\/h2>\n

Now, the best type of survey will always depend on your goals and the type of data you\u2019re looking for.<\/p>\n

So let\u2019s go over five different satisfaction survey types.<\/p>\n

Net Promoter Score surveys<\/strong><\/h3>\n

NPS surveys<\/a> ask users to rate their likelihood of recommending your product to a friend on a scale of 0-10. Where users who scored 9-10 are considered \u201cpromoters,\u201d and users who selected 0-6 are considered \u201cdetractors.<\/a>\u201d<\/p>\n

By measuring your Net Promoter Score<\/a> (NPS), you can find out how a specific interaction affects customer loyalty<\/a> or keep track of loyalty levels over time.<\/p>\n

\"nps<\/picture>
Building an NPS survey.<\/figcaption><\/figure>\n

Customer satisfaction surveys<\/strong><\/h3>\n

The Customer Satisfaction score (CSAT) measures the customer\u2019s experience with a specific product, feature, or team interaction.<\/p>\n

Conversely, CSAT surveys<\/a> tend to trigger after a specific touchpoint or milestone, such as finishing the primary onboarding or contacting a customer service representative<\/a>. This way, you watch over the satisfaction levels across the customer journey and spot stages where users are experiencing friction.<\/p>\n

\"csat<\/picture>
Example of a CSAT survey.<\/figcaption><\/figure>\n

Customer effort score surveys<\/strong><\/h3>\n

Customer Effort Score (CES) measures the perceived effort of an interaction.<\/p>\n

As such, CES surveys<\/a> ask users to rate from 1 to 5 how easy it is to use your product. And they allow you to identify friction points<\/a> inside your product that you wouldn\u2019t be able to notice otherwise.<\/p>\n

For example, triggering a CES survey after account renewals can help you spot friction in your payment process and avoid involuntary churn<\/a>.<\/p>\n

\"ces<\/picture>
CES survey example.<\/figcaption><\/figure>\n

Product evaluation surveys<\/strong><\/h3>\n

Product evaluation surveys<\/a> are oriented to gauge how users feel about product performance at multiple touchpoints<\/a>. It allows you to measure what aspects of your app are most valued so you can understand what you\u2019re doing right and what you should improve.<\/p>\n

For example, if you notice that most users value ease of use over your features, perhaps you should focus on adding new functionalities that are intuitive and serve to streamline your user’s workflow.<\/p>\n

\"product<\/picture>
Product evaluation survey example.<\/figcaption><\/figure>\n

Product-market fit surveys<\/strong><\/h3>\n

PMF surveys ask customers how disappointed they would be if they could no longer use your product. And if at least 40% of your respondents say they will be very disappointed, then you have achieved product-market fit.<\/p>\n

You can also use PMF surveys for specific features and, for example, see if you need to sunset a feature.<\/p>\n

\"pmf<\/picture>
Building PMF survey.<\/figcaption><\/figure>\n

Examples of product satisfaction survey questions<\/strong><\/h2>\n

Choosing a type of survey<\/a> isn\u2019t all, you also need to write a question that:<\/p>\n

    \n
  1. Is clear and easy to answer.<\/li>\n
  2. Provides customer satisfaction data in a format that can be successfully analyzed.<\/li>\n<\/ol>\n

    So let\u2019s go over eight types of survey questions<\/a> and get some examples:<\/p>\n

    Rating-scale question to measure customer loyalty<\/strong><\/h3>\n

    The rating-scale survey questions are mapped in a numeric scale that ranges from 1 to 5 or from 1 to 10. In this type of survey, respondents need to rate their level of agreement or satisfaction with a statement with a number, making it good for more quantitative analysis (especially NPS surveys or alternatives<\/a>).<\/p>\n

    Here are three examples of rating-scale questions:<\/p>\n