{"id":12034,"date":"2025-02-28T11:27:25","date_gmt":"2025-02-28T11:27:25","guid":{"rendered":"https:\/\/userpilot.com\/blog\/click-tracking-saas\/"},"modified":"2026-03-31T12:44:36","modified_gmt":"2026-03-31T12:44:36","slug":"click-tracking-saas","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/click-tracking-saas\/","title":{"rendered":"SaaS Tracking 101: Top Metrics, Tools &#038; How to Track"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">SaaS tracking is an essential method for uncovering weak spots in the product experience by <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener\">analyzing how users engage with your UI<\/a>. By understanding click tracking and using the right tools, you can gain valuable insights into user behavior and optimize engagement.<\/p>\n<p>This article will equip you with all the necessary knowledge about:<\/p>\n<ul>\n<li>Types of data that can be tracked.<\/li>\n<li>What to do with the data you collect.<\/li>\n<li>Tools to use to capture user clicks.<\/li>\n<\/ul>\n<h2>What is SaaS tracking?<\/h2>\n<p>SaaS click tracking refers to the number of button, link, or text clicks on the web interface users perform during a session.<\/p>\n<p>You can track email clicks as well, which I&#8217;ll cover in detail below<\/p>\n<p>To gather user click data in SaaS, you have to work with click-tracking tools that record all the mouse moves, taps (on mobile devices), and clicks made by users while engaging with your product.<\/p>\n<p>The collected data can then be visualized in charts, heat maps, or <a href=\"https:\/\/userpilot.com\/blog\/session-recordings\/\" target=\"_blank\" rel=\"noopener noreferrer\">screen recordings<\/a>.<\/p>\n<h2>Why is SaaS click tracking important?<\/h2>\n<p>Here are three main points why product, UI\/UX designers, sales, and marketing teams should implement click tracking.<\/p>\n<ul>\n<li><strong>Product managers<\/strong> to understand <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener\">product usage<\/a> and in-app engagement and make informed decisions on the product development process.<\/li>\n<li><strong>Product marketers <\/strong>to track marketing efforts and understand which marketing channels and campaigns work by tracking the number of clicks on links and CTA.<\/li>\n<li><strong>UX designers<\/strong> to grasp how users engage with the web app and identify <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener\">friction points<\/a> in the <a href=\"https:\/\/userpilot.com\/blog\/user-flow\/\">user flow<\/a> to improve the conversion rate through better in-product design.<\/li>\n<\/ul>\n<h2>Most important SaaS metrics to track<\/h2>\n<p>When it comes to running a successful SaaS business, tracking the right metrics is essential. By monitoring key performance indicators, businesses can gain actionable insights into their business model, revenue, user engagement, average revenue, and more.<\/p>\n<p>Some of the key SaaS metrics to track include:<\/p>\n<ul>\n<li><strong>Monthly Recurring Revenue (MRR) or Annual Recurring Revenue<\/strong> \u2013 calculated by multiplying the total number of paying users by the monthly (annual) subscription price. MRR is important for a SaaS company because it provides a clear picture of a business\u2019s recurring revenue stream and helps to identify trends in revenue growth.<\/li>\n<li><strong>Customer Acquisition Cost (CAC)<\/strong> \u2013 calculated by dividing the total cost of sales and marketing by the number of new customers acquired in a given period. CAC is important because it helps businesses understand the true cost of acquiring new paying customers and make data-driven decisions about <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing strategy<\/a>.<\/li>\n<li><strong>Customer Lifetime Value (CLV) <\/strong>\u2013 calculated by multiplying the average annual revenue per user by the average customer lifespan. CLV is important because it helps businesses understand the long-term value of their customers and make informed decisions about customer acquisition and retention.<\/li>\n<li><strong>Monthly Active Users (MAU)<\/strong> \u2013 calculated by counting the number of unique users who engage with a SaaS app within a given month. MAU is important because it provides insights into user engagement and retention rates, and can help businesses to identify <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">opportunities for improving their product or service<\/a>.<\/li>\n<\/ul>\n<p>However, in today\u2019s article, I will be focusing on click-tracking SaaS applications and how tracking clicks can help businesses optimize their website or app design, improve the user experience for customer success, and increase conversion rates.<\/p>\n<p>While these other metrics are important for overall business success, click tracking is an important metric specifically focused on analyzing user behavior on a website or app and can provide valuable insights into the effectiveness of design and content choices.<\/p>\n<h2>How can click tracking help you understand user behavior in SaaS<\/h2>\n<p>UX click-tracking analysis is the most actionable and insightful method to spot product friction in SaaS, as you can track how many customers and users engage with each feature separately and in real-time.<\/p>\n<p>Now, let\u2019s focus on how click tracking helps you understand <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener\">user behavior<\/a> and how to act on these insights.<\/p>\n<h3>Understand what features different user segments engage with the most<\/h3>\n<p>In other words, these features are crucial to the number of active users and help them get the job done. To illustrate, let\u2019s say you are tracking engagement with your key 2-3 features.<\/p>\n<p>Understanding how many clicks each feature gets provides you insights into whether or not your users are interacting with your core product features.<\/p>\n<figure id=\"attachment_262576\" aria-describedby=\"caption-attachment-262576\" style=\"width: 2844px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-262576\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot.png\" alt=\"Tracking feature usage in Userpilot\" width=\"2844\" height=\"1620\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot.png 2844w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot-450x256.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot-1024x583.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot-768x437.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot-1536x875.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Tracking-feature-usage-in-Userpilot-2048x1167.png 2048w\" sizes=\"(max-width: 2844px) 100vw, 2844px\" \/><figcaption id=\"caption-attachment-262576\" class=\"wp-caption-text\">Tracking feature usage in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<h3>Identify friction and bugs to achieve sustainable growth<\/h3>\n<p>Using heat maps, you can identify friction points at each step in the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a>.<\/p>\n<p>Pair them with screen recordings, and you\u2019ll have a better understanding of what causes friction in the average userflow.<\/p>\n<p>Use takeaways and recordings to create detailed bug reports that help developers reproduce issues and fix them faster.<\/p>\n<h3>Improve user engagement and product adoption<\/h3>\n<p>Once you\u2019ve discovered where users get stuck, you need to identify where your <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a> is most needed to facilitate onboarding and get customers faster to activation.<\/p>\n<p>Unfortunately, it\u2019s pretty common when customers use only part of the product functionality, and valuable, relevant features to their tasks stay off the radar.<\/p>\n<p>To fix this, use interactive walkthroughs and an onboarding checklist to guide new users through the onboarding process and help them become power users of your product.<\/p>\n<figure id=\"attachment_262593\" aria-describedby=\"caption-attachment-262593\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-262593\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/attention-insights-flow-example.gif\" alt=\"Attention Insight walkthrough created using Userpilot\" width=\"1920\" height=\"1050\" \/><figcaption id=\"caption-attachment-262593\" class=\"wp-caption-text\">Attention Insight walkthrough created using <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<h2>Types of user click data you can collect for SaaS companies<\/h2>\n<p>Click tracking is an umbrella term for:<\/p>\n<ul>\n<li>Email click tracking (gathering data from email campaigns)<\/li>\n<li>Link clicks tracking (monitoring clicks on specific URLs)<\/li>\n<li>UX clicks tracking (collecting data directly from the website)<\/li>\n<\/ul>\n<p>Let\u2019s get more granular with each method and discover what value each brings.<\/p>\n<h3>Email click tracking<\/h3>\n<p>When running <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing campaigns<\/a>, we often track metrics like open rate (how many recipients opened the email), CTR (click-through rate), unsubscribed rate, etc., to evaluate business performance and how successful the campaigns were.<\/p>\n<figure id=\"attachment_262610\" aria-describedby=\"caption-attachment-262610\" style=\"width: 1414px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-262610\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-clicks-with-email-analytics-software.png\" alt=\"Track clicks with email analytics software\" width=\"1414\" height=\"762\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-clicks-with-email-analytics-software.png 1414w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-clicks-with-email-analytics-software-450x243.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-clicks-with-email-analytics-software-1024x552.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-clicks-with-email-analytics-software-768x414.png 768w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><figcaption id=\"caption-attachment-262610\" class=\"wp-caption-text\">Track clicks with email analytics software<\/figcaption><\/figure>\n<p>Usually, these metrics are provided by default by email marketing tools. But how do they get that data?<\/p>\n<p>In most cases, email senders incorporate a pixel into each email before sending so that they can track when an email is open.<\/p>\n<p>In-email link tracking works similarly. When you insert a link into an email, the email service applies a tracking mask. This means users are first directed to a tracking page before being redirected to the final destination.<\/p>\n<p>It happens within milliseconds, so recipients can\u2019t notice this.<\/p>\n<p>\ud83d\udc49\ud83c\udffb For example, you inserted the link <a href=\"https:\/\/userpilot.com\/blog\/ux-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>https:\/\/userpilot.com\/blog\/ux-analytics-saas\/<\/em><\/a> in the email body. To catch clicks on this link, an email service provider will address people to <a href=\"https:\/\/b2bfamily.com\/?=exemple3212\" target=\"_blank\" rel=\"noopener noreferrer\"><em>https:\/\/b2bfamily.com\/?=exemple3212<\/em><\/a> instead and record this session<em>.<\/em><\/p>\n<p>Next, the email provider will match the attribute <em>example3212 <\/em>with your initial link and show a user the correct link.<\/p>\n<p>Another way for link tracking in emails is to add a URL string.<\/p>\n<h3>Link tracking<\/h3>\n<p>Link tracking is used for identifying the source of traffic (which link the user clicked on to get there) in Google Analytics (GA) from different marketing campaigns.<\/p>\n<p>For instance, we run Google Ads, and we want to know exactly which campaign performs better to double down on what\u2019s working.<\/p>\n<p>To differentiate ads from each other and collect unique metrics, marketers add UTM codes to the destination page. Thus, GA can generate a super detailed report on performance for each campaign.<\/p>\n<figure id=\"attachment_262627\" aria-describedby=\"caption-attachment-262627\" style=\"width: 1276px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-262627\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-links-with-Google-Analytics.png\" alt=\"Track links with Google Analytics\" width=\"1276\" height=\"1160\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-links-with-Google-Analytics.png 1276w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-links-with-Google-Analytics-450x409.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-links-with-Google-Analytics-1024x931.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/Track-links-with-Google-Analytics-768x698.png 768w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><figcaption id=\"caption-attachment-262627\" class=\"wp-caption-text\">Track links with Google Analytics<\/figcaption><\/figure>\n<h3>UX click tracking using heat maps<\/h3>\n<p>UX click tracking helps you understand how users engage with your web app \u2014 what UX elements they find enticing, what part of a feature seems challenging to interact with, etc.<\/p>\n<p>In a nutshell,<a href=\"https:\/\/userpilot.com\/blog\/ux-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> UX analytics <\/a>gives you data on user experience to recognize obstacles in the user flow and fix them.<\/p>\n<p>SaaS analytics tools that offer heat maps highlight what UI elements visitors click on often and what is scrolled through.<\/p>\n<p>The tools record any interactions with your app, from mouse movements to white space clicking, and create a snapshot, marking hot and cold areas for you to see the complete picture.<\/p>\n<p>Red spots mean users constantly engage with these elements while cold areas are the ones they avoid. This helps you understand how users interact with key features of your app.<\/p>\n<h3>UX click tracking using session recordings<\/h3>\n<p>Session recording tools capture real-time user interactions, including clicks, scrolls, mouse movements, and even <a href=\"https:\/\/userpilot.com\/blog\/rage-clicks\/\" target=\"_blank\" rel=\"noopener noreferrer\">rage clicks<\/a> (repeated clicks on unresponsive elements).<\/p>\n<p>These recordings allow you to see exactly how users navigate your product, where they face friction, and what elements they engage with the most.<\/p>\n<h3>Other methods of analyzing user behavior in SaaS apps<\/h3>\n<p>Other methods of user behavior analysis will give you a complete picture of the health of the user experience and help you minimize customer churn. Here are some to consider:<\/p>\n<ul>\n<li>User feedback widget tools<\/li>\n<li>User journey and funnel analytics tools<\/li>\n<\/ul>\n<figure id=\"attachment_242871\" aria-describedby=\"caption-attachment-242871\" style=\"width: 2940px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-242871\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot.png\" alt=\"Funnel analysis in Userpilot\" width=\"2940\" height=\"1699\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot.png 2940w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot-450x260.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot-1024x592.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot-768x444.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot-1536x888.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/02\/funnel-analysis-Userpilot-2048x1184.png 2048w\" sizes=\"(max-width: 2940px) 100vw, 2940px\" \/><figcaption id=\"caption-attachment-242871\" class=\"wp-caption-text\">Funnel analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<ul>\n<li>Usability testing tools<\/li>\n<\/ul>\n<p>Use them to understand the nature of user behavior and usage data to refine your product and improve the customer satisfaction score.<\/p>\n<h2>Ready to get started with SaaS tracking?<\/h2>\n<p>With UX analytics and click tracking, you can pinpoint obstacles in real-time, uncover usability issues, and refine your product experience. You just have to draw conclusions based on collected insights and make data-driven product updates.<\/p>\n<p>Ready to work on user satisfaction and seamless user experience? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot demo <\/a>and start collecting actionable insights from existing customers right away.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interested to learn about SaaS app click tracking? This article will equip you with knowledge about: the type of data that can be tracked, what to do with the data you collect, and tools to use to capture user clicks. Let&#8217;s dive in!<\/p>\n","protected":false},"author":51,"featured_media":273922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[785,330,85,1473,428,555],"class_list":["post-12034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-click-tracking","tag-customer-analytics","tag-saas","tag-updated","tag-user-analytics","tag-user-analytics-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SaaS Tracking 101: Top Metrics, Tools &amp; How to Track<\/title>\n<meta name=\"description\" content=\"Find out the main types of SaaS tracking data you should collect, what tools you will need, and how to use those insights in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS Tracking 101: Top Metrics, Tools &amp; 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