{"id":12040,"date":"2025-05-12T07:39:12","date_gmt":"2025-05-12T07:39:12","guid":{"rendered":"https:\/\/userpilot.com\/blog\/pendo-guides\/"},"modified":"2026-03-06T02:54:08","modified_gmt":"2026-03-06T02:54:08","slug":"pendo-guides","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/pendo-guides\/","title":{"rendered":"Pendo Guides: How to Create Guides in Pendo and at What Cost [Alternatives Included]"},"content":{"rendered":"<p>Pendo Guides are excellent for <u><a href=\"https:\/\/userpilot.com\/solutions\/user-onboarding-software\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding new users<\/a><\/u> and creating other in-app experiences for your SaaS. But how much do they cost, and are there better alternatives on the market?<\/p>\n<p>Join us as we explore this topic and provide the answers you might need before deciding if Pendo is worth the investment.<\/p>\n<h2 id=\"f84i3\"><strong>Summary of Pendo guides<\/strong><\/h2>\n<ul>\n<li>Pendo Guides are used to provide in-app guidance to web and mobile app users and help improve user onboarding, adoption, and retention.<\/li>\n<li>You can build them using templates, and there&#8217;s also a WYSIWYG (what-you-see-is-what-you-get) visual design studio editor for creating new designs from scratch.<\/li>\n<li>Pendo&#8217;s Visual Design Studio helps users design Guides without learning to code. This was an update they made in 2019; otherwise, you needed some coding knowledge to create <u><a href=\"https:\/\/userpilot.com\/blog\/product-tours-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tours<\/a><\/u> using the platform.<\/li>\n<li>You can use Pendo&#8217;s free version to create user onboarding Guides, but you&#8217;ll only get access to limited features and basic analytics.<\/li>\n<li>Types of Guides you can create using Pendo include Lightbox, Banner, Tooltips, Polls, and Walkthroughs.<\/li>\n<li>Pendo product guidance for mobile works across Android and iOS mobile apps, so if you&#8217;re looking to support your mobile customers through their onboarding, Pendo might be for you.<\/li>\n<li>While Pendo\u2019s analytics suite is highly regarded, basic product analytics are included in the free plan (up to 500 MAUs). Advanced analytics (e.g., behavioral cohorts, journey analysis) require paid tiers, but foundational insights don\u2019t. Compared to the value you&#8217;re getting, the pricing is relatively high.<\/li>\n<li>You also have access to more in-depth analytics and Pendo product feedback on the paid plans.<\/li>\n<li><u><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/u> is one of Pendo&#8217;s alternatives that offer better value for money. You get more functionality and customization available on all plans, starting at $299 per month (billed manually).<\/li>\n<\/ul>\n<p><!-- Pendo Guides Lead Gen Quiz Container --><\/p>\n<div id=\"pendo-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div class=\"progress-container\">\n<div id=\"progress-bar\" class=\"progress\"><\/div>\n<\/div>\n<p><!-- Step 1: Initial Question --><\/p>\n<div id=\"step1\" class=\"quiz-step active\">\n<h3>What&#8217;s your biggest challenge with Pendo Guides?<\/h3>\n<div class=\"answer-option\" data-next=\"2\">Creating engaging, truly interactive tours.<\/div>\n<div class=\"answer-option\" data-next=\"2\">The high cost for the features we need.<\/div>\n<div class=\"answer-option\" data-next=\"2\">Lack of deep analytics on guide performance.<\/div>\n<div class=\"answer-option\" data-next=\"2\">Just exploring alternatives to Pendo.<\/div>\n<\/div>\n<p><!-- Step 2: Role Question --><\/p>\n<div id=\"step2\" class=\"quiz-step\">\n<h3>What is your role?<\/h3>\n<div class=\"answer-option\" data-next=\"3\">Product Manager<\/div>\n<div class=\"answer-option\" data-next=\"3\">Product Marketing<\/div>\n<div class=\"answer-option\" data-next=\"3\">UX Designer<\/div>\n<div class=\"answer-option\" data-next=\"3\">Founder \/ C-level<\/div>\n<\/div>\n<p><!-- Step 3: Company Size Question --><\/p>\n<div id=\"step3\" class=\"quiz-step\">\n<h3>What is the size of your company?<\/h3>\n<div class=\"answer-option\" data-next=\"4\">1-50 employees<\/div>\n<div class=\"answer-option\" data-next=\"4\">51-200 employees<\/div>\n<div class=\"answer-option\" data-next=\"4\">201-1000 employees<\/div>\n<div class=\"answer-option\" data-next=\"4\">1000+ employees<\/div>\n<\/div>\n<p><!-- Step 4: Final CTA --><\/p>\n<div id=\"step4\" class=\"quiz-step\">\n<h3>See how Userpilot solves your Pendo challenges.<\/h3>\n<p>You&#8217;re looking for a powerful, flexible, and cost-effective solution for in-app guidance. Userpilot offers robust features to create interactive tours, deep analytics, and better value. See a live demo tailored to your needs.<\/p>\n<p><a class=\"cta-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_self\">Get a Demo<\/a><\/p>\n<p class=\"fine-print\">This interactive content about Pendo guides is designed to demonstrate how alternatives can provide a better user experience.<\/p>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file you will upload to your WordPress media library --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/05\/pendo-guides.js\"><\/script><\/p>\n<h2 id=\"cpjbr\"><strong>What is a Pendo Guide?<\/strong><\/h2>\n<p>Pendo Guides are used to provide in-app guidance and support. They&#8217;re especially effective for <u><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a><\/u> but are also used to provide personalized support to existing users.<\/p>\n<p>Pendo provides flexible options for customizing the Guides to your SaaS. You could either use pre-made templates or their WYSIWYG visual design studio editor.<\/p>\n<p>You could alternatively design through HTML\/CSS.<\/p>\n<p>To design something custom, you will need to do some coding.<\/p>\n<h2 id=\"b8n54\"><strong>Do you need Pendo guides?<\/strong><\/h2>\n<p>Before we answer that, you should know that guides or product tours are essential tools for user onboarding, and it will be difficult for new users to find their way around your app without them. The absence of these UX patterns will lead to <u><a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a><\/u>, naturally resulting in increased <a href=\"https:\/\/userpilot.com\/blog\/good-churn-rate-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn<\/a>.<\/p>\n<p>But do you need Pendo for this?<\/p>\n<p>The answer is you don&#8217;t have to use Pendo in particular. There are other product adoption tools that give you more value for your money, so it&#8217;s always good to check the <u><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">available options<\/a><\/u> before settling for one.<\/p>\n<h2 id=\"8fo2d\"><strong>Is Pendo expensive?<\/strong><\/h2>\n<p>Pendo is one of the most expensive product adoption tools on the market. As stated in the previous section, there&#8217;s a free plan, but you won&#8217;t enjoy it much because of its many limitations.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_9735e81f48aa11b4355bc3328188ca7b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_9735e81f48aa11b4355bc3328188ca7b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_9735e81f48aa11b4355bc3328188ca7b_800.png\" \/><\/picture><\/figure>\n<p>You&#8217;ll need to upgrade to the paid plans to enjoy better features. These subscriptions are billed annually, but the price isn\u2019t available on their website.<\/p>\n<p><a href=\"https:\/\/www.vendr.com\/marketplace\/pendo\" target=\"_blank\" rel=\"noopener noreferrer\">Online reviews<\/a> suggest annual contracts may vary from $15,900 to $140,091, which can be quite expensive.<\/p>\n<h2 id=\"gscb\"><strong>What are the free Pendo plan limitations on building product guides?<\/strong><\/h2>\n<p>Pendo product guidance provides several UX patterns for creating product tours. Users have access to tooltips, lightboxes, polls, and banners that they can customize as needed.<\/p>\n<p>But the problem with the free plan is that you don&#8217;t have access to some features like experiments, guide logic, or AI. The <u><a href=\"https:\/\/userpilot.com\/blog\/knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app resource center<\/a> <\/u>isn\u2019t included either.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_6fabe12dd6dfd1974ea8fbd75f5f861f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_6fabe12dd6dfd1974ea8fbd75f5f861f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_6fabe12dd6dfd1974ea8fbd75f5f861f_800.png\" \/><\/picture><\/figure>\n<h2 id=\"dnfs6\"><strong>Is there a better option to create in-app guides?<\/strong><\/h2>\n<p>Many tools in the market offer better value for money than Pendo, at least when it comes to Guides.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is a good example.<\/p>\n<p>Starting at just $299 per month (billed annually), you get more UI patterns (<u><a href=\"https:\/\/userpilot.com\/blog\/modal-ux-design-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">modals<\/a><\/u>, hotspots, tooltips, slideouts, banners, driven action, <u><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklists<\/a><\/u>, etc.) and the ability to build <u><a href=\"https:\/\/userpilot.com\/blog\/interactive-user-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a><\/u>, not just linear <u><a href=\"https:\/\/userpilot.com\/blog\/create-better-product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tours<\/a><\/u>.<\/p>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Userpilot pricing plans breakdown<\/a>.<\/figcaption><\/figure>\n<h2 id=\"6mbs3\"><strong>How to create a new guide in Pendo?<\/strong><\/h2>\n<p>The interface on Pendo is quite intuitive, so we&#8217;re not going to get into the step-by-step process of building guides for your app onboarding using the Visual Design Studio.<\/p>\n<p>But here are some essential things you should know about <a href=\"https:\/\/userpilot.com\/blog\/pendo-product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo Guides and Product tours<\/a>.<\/p>\n<h3 id=\"6jin3\"><strong>How is the Pendo Visual Design Studio different?<\/strong><\/h3>\n<p>Pendo introduced the Visual Design Studio in 2019, a switch from their Classic Designer, which required some coding knowledge.<\/p>\n<p>Unlike the previous tool, this new design studio is a no-code drag-and-drop tool that anyone can use.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-design-studio_b765f2107911c842dcdac7997e27e2af_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-design-studio_b765f2107911c842dcdac7997e27e2af_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-design-studio_b765f2107911c842dcdac7997e27e2af_800.webp\" alt=\"pendo design studio\" \/><\/picture><figcaption>Pendo Virtual Design Studio.<\/figcaption><\/figure>\n<p>In addition, the new design interface is quite intuitive, making it extra easy to use.<\/p>\n<h3 id=\"7jj92\"><strong>Available UI patterns to include in your guides<\/strong><\/h3>\n<p>You generally have five options for creating Guides in Pendo for your users:<\/p>\n<ul>\n<li><strong>Lightbox:<\/strong> Similar to Userpilot&#8217;s <u><a href=\"https:\/\/userpilot.com\/blog\/modal-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a><\/u>, a lightbox is a customizable box you can place on your web app. It can contain any content type, ranging from text to video.<\/li>\n<li><strong>Banner:<\/strong> This is like the lightbox, but appears across the top of the page, often used for critical or time-sensitive messages.<\/li>\n<li><strong>Tooltip:<\/strong> Small rectangular patterns are used to provide short contextual <u><a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a><\/u>.<\/li>\n<li><strong>Polls:<\/strong> Known as <u><a href=\"https:\/\/userpilot.com\/blog\/microsurvey-templates-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys<\/a><\/u> on Userpilot, polls are part of Guides.<\/li>\n<li><strong>Walkthroughs<\/strong>: These are a series of tooltips that guide the user through the product and are quite limited.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_73425d59458dacba324dc93c0bfbf996_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_73425d59458dacba324dc93c0bfbf996_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_73425d59458dacba324dc93c0bfbf996_800.png\" \/><\/picture><\/figure>\n<p>The above are pretty standard on most digital adoption tools, but how you can use these combined is what makes a good onboarding experience.<\/p>\n<p>It&#8217;s quite hard to use these to create anything remotely interactive.<\/p>\n<p>A tool like <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> allows you to combine driven actions and multiple UI patterns to build tours that users can interact with more than just clicking \u201cnext.\u201d<\/p>\n<p>For example, they won\u2019t be shown step 3 of a tour until they perform step 2, making them more engaged.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_618adde069ae53961b52e818c1df8078_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_618adde069ae53961b52e818c1df8078_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_618adde069ae53961b52e818c1df8078_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_618adde069ae53961b52e818c1df8078_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_618adde069ae53961b52e818c1df8078_800.png\" \/><\/picture><\/figure>\n<p>You can create tours like the one below using <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s<\/a> tooltips and driven actions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/INTERACTIVE-WALKTHROUGH_815a43d6c634d291efcfebd95e2655f6.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/INTERACTIVE-WALKTHROUGH_815a43d6c634d291efcfebd95e2655f6.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/INTERACTIVE-WALKTHROUGH_815a43d6c634d291efcfebd95e2655f6.gif\" alt=\"Userpilot-interactive-walkthrough-guide\" \/><\/picture><figcaption>Interactive walkthrough guide. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot demo and see how you can build one<\/a>.<\/figcaption><\/figure>\n<p>But that\u2019s not all.<\/p>\n<p>Userpilot also lets you add welcome modals and celebration modals as part of the tour, and you can even link and trigger these from a checklist.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d95f2f446b04ef7c078eb3ebb48ef294_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d95f2f446b04ef7c078eb3ebb48ef294_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d95f2f446b04ef7c078eb3ebb48ef294_800.png\" \/><\/picture><\/figure>\n<p>All these make the <a href=\"https:\/\/userpilot.com\/blog\/best-user-onboarding-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding experience<\/a> you can build with Userpilot far more interactive and personalized for the user.<\/p>\n<h3 id=\"5oj4b\"><strong>What is a Pendo banner?<\/strong><\/h3>\n<p>The banner is, in many ways, like the lightbox. The difference here is that banners span across the entire page and are only placed at the very top or bottom of a page.<\/p>\n<p>The Visual Design Studio provides a generic <strong>Banner<\/strong> layout you can style yourself.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-banner_ebf157105dd44e7266cc2e170313bf54_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-banner_ebf157105dd44e7266cc2e170313bf54_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-banner_ebf157105dd44e7266cc2e170313bf54_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-banner_ebf157105dd44e7266cc2e170313bf54_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-banner_ebf157105dd44e7266cc2e170313bf54_800.png\" alt=\"Pendo-banner\" \/><\/picture><figcaption>Source: Pendo.<\/figcaption><\/figure>\n<h2 id=\"48jtg\"><strong>Pendo product insights and analytics for guides<\/strong><\/h2>\n<p>The premium versions of <a href=\"https:\/\/userpilot.com\/blog\/pendo-analytics-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo provide extensive user analytics<\/a>.<\/p>\n<p>You can find your Pendo Guide performance metrics in the Guide Metrics tab.<\/p>\n<p>The dashboard provides a scoreboard with Top Stats, including:<\/p>\n<ul>\n<li>First Time Views<\/li>\n<li>Total Views<\/li>\n<li>Visitors<\/li>\n<li>Avg Time on Guide<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_91972657146ffc53708fd4b153a99e30_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_91972657146ffc53708fd4b153a99e30_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_91972657146ffc53708fd4b153a99e30_800.png\" \/><\/picture><\/figure>\n<p>Below, a series of charts and graphs gives detailed insights into each metric. For example, you get a bar chart illustrating the guide views over time with feature usage data overlay to understand their impact<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_6f2dc351ff214e5b6182ffc49ebf874d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_6f2dc351ff214e5b6182ffc49ebf874d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_6f2dc351ff214e5b6182ffc49ebf874d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_6f2dc351ff214e5b6182ffc49ebf874d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_6f2dc351ff214e5b6182ffc49ebf874d_800.png\" \/><\/picture><\/figure>\n<p>You also get data on visitors at every step of the guide, so you can assess the performance of individual steps and find out where users drop off:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_544d90e7f6ef15d70e799309325415ea_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_544d90e7f6ef15d70e799309325415ea_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_544d90e7f6ef15d70e799309325415ea_800.png\" \/><\/picture><\/figure>\n<p>Pendo allows you to conduct <a href=\"https:\/\/userpilot.com\/blog\/product-experiment-how-to\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B tests<\/a> to pick the best-performing Guides. However, these are available only in the Ultimate plan, while users on other paid plans can purchase the feature as an add-on.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d978757d10c56a14a5c528bc32ade548_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_d978757d10c56a14a5c528bc32ade548_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d978757d10c56a14a5c528bc32ade548_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_d978757d10c56a14a5c528bc32ade548_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d978757d10c56a14a5c528bc32ade548_800.png\" \/><\/picture><\/figure>\n<p>In addition, Pendo offers state-of-the-art event analytics for in-depth analysis of user behavior inside your product. These include Funnels, Flows, and Retention reports and session replays, which can help you understand how users interact with guides and their impact on product performance metrics.<\/p>\n<h2 id=\"1js86\"><strong>Explore a more cost-effective and easy-to-use alternative to Pendo<\/strong><\/h2>\n<p>We&#8217;ve already covered some of the reasons why Userpilot offers more value for money, so here is a short recap:<\/p>\n<p>Userpilot provides more UI patterns, driven actions, and design flexibility to build <u><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive<\/a><\/u> product guides and walkthroughs.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/file-p7l7leskpj_10d8d02195e2d4149406efdf4e175e41.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/file-p7l7leskpj_10d8d02195e2d4149406efdf4e175e41.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/file-p7l7leskpj_10d8d02195e2d4149406efdf4e175e41.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/file-p7l7leskpj_10d8d02195e2d4149406efdf4e175e41.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/file-p7l7leskpj_10d8d02195e2d4149406efdf4e175e41.gif\" alt=\"Get a Userpilot demo and start building interactive guides for your users.\" \/><\/picture><figcaption>Get a Userpilot demo and start building interactive guides for your users.<\/figcaption><\/figure>\n<p>You can add checklists and <a href=\"https:\/\/userpilot.com\/blog\/knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource centers<\/a>, which <a href=\"https:\/\/userpilot.com\/blog\/pendo-features-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo doesn\u2019t provide as a feature<\/a> on their free plan.<\/p>\n<p>As we already mentioned, checklists are not available as a standalone tool. Users can only launch this form inside the resource center (if they know it exists) or as a task list if they are on the Guides Pro subscription.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-tasklist_6465c1add293ecf9acf2f1ccd24c9dde_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-tasklist_6465c1add293ecf9acf2f1ccd24c9dde_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-tasklist_6465c1add293ecf9acf2f1ccd24c9dde_800.png\" \/><\/picture><\/figure>\n<p>In comparison, Userpilot doesn&#8217;t limit the number of checklists you can build, even on the lowest plan that starts at $299\/mo, billed annually.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-vs-pendo-guides-resource-center_f1430253ffae5493b145caefd762d0d7_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-vs-pendo-guides-resource-center_f1430253ffae5493b145caefd762d0d7_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-vs-pendo-guides-resource-center_f1430253ffae5493b145caefd762d0d7_800.webp\" alt=\"resource center built with userpilot\" \/><\/picture><figcaption>Resource center built with <a href=\"http:\/\/ https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>Userpilot also provides you with the needed analytics so you can see how users interact with your in-app support center.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_c683b1384fc4ef3a2eeaf3247efc0600_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_c683b1384fc4ef3a2eeaf3247efc0600_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_c683b1384fc4ef3a2eeaf3247efc0600_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_c683b1384fc4ef3a2eeaf3247efc0600_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_c683b1384fc4ef3a2eeaf3247efc0600_800.png\" \/><\/picture><figcaption>Resource center analytics view in Userpilot.<\/figcaption><\/figure>\n<p>You can also run A\/B testing campaigns with Userpilot to determine the approach(es) that work best for your audience. This is available in the Growth plan, which is more affordable than Pendo\u2019s Ultimate plan.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_5c629b7d52cbdc6db4a634cf18f1bb5a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_5c629b7d52cbdc6db4a634cf18f1bb5a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_5c629b7d52cbdc6db4a634cf18f1bb5a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_5c629b7d52cbdc6db4a634cf18f1bb5a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_5c629b7d52cbdc6db4a634cf18f1bb5a_800.png\" \/><\/picture><figcaption>Userpilot A\/B testing.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot demo and start running A\/B testing to understand which in-app guide or experience brings more results.<\/a><\/p>\n<h2 id=\"4s1cl\">So, Pendo or a better alternative?<\/h2>\n<p>Pendo is an excellent tool for creating in-app experiences.<\/p>\n<p>You can use Pendo guides to build user onboarding flows and educate existing customers on using new features.<\/p>\n<p>Having a Visual Design Studio and an extensive list of Pendo product integrations makes life easy for its users (Pendo product integrations are add-ons; you only get 1 for free in the paid Pro plan and 2 on the Enterprise plan).<\/p>\n<p>But the tool has its downsides.<\/p>\n<p>One of them is pricing. The free plan is not enough for creating workflows your users will love, and upgrading to high tiers is expensive for most small to mid-sized businesses.<\/p>\n<p>Try Userpilot if you want better value for your money. Userpilot offers everything Pendo Guides offer and more, starting at just $299\/mo, billed annually. You&#8217;ll get access to all you need to create personalized onboarding flows. <u><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo now<\/a><\/u>.<\/p>\n<hr \/>\n<p><em>Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot\u2019s knowledge as of its publication\/most recent update on May 9, 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendo guides are great for creating onboarding flows and other in-app experiences, but the main downside is that you won&#8217;t get much from the free plan, and the paid plans are expensive compared to similar solutions.<\/p>\n","protected":false},"author":51,"featured_media":272531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[92,138,137,1839,385,387,64,100],"class_list":["post-12040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-onboarding-category","tag-onboarding-ux","tag-pendo-alternatives","tag-pendo-competitors","tag-pendo-guides","tag-pendo-pricing","tag-pendo-vs-userpilot","tag-product-adoption","tag-user-onboarding-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pendo Guides: How to create them [+Available Alternatives]<\/title>\n<meta name=\"description\" content=\"Pendo Guides are great for onboarding new users and creating other in-app experiences. 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Let&#039;s find out how much they cost and if there are better options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/pendo-guides\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T07:39:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T02:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/04\/Pendo-Guides-How-to-Create-Guides-in-Pendo-and-at-What-Cost-Alternatives-Included.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"Pendo Guides: How to Create Guides in Pendo and at What Cost [Alternatives Included]\",\"datePublished\":\"2025-05-12T07:39:12+00:00\",\"dateModified\":\"2026-03-06T02:54:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/\"},\"wordCount\":1909,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/04\/Pendo-Guides-How-to-Create-Guides-in-Pendo-and-at-What-Cost-Alternatives-Included.png\",\"keywords\":[\"Onboarding UX\",\"pendo alternatives\",\"pendo competitors\",\"pendo guides\",\"pendo pricing\",\"pendo vs userpilot\",\"product adoption\",\"user onboarding tools\"],\"articleSection\":[\"User Onboarding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/pendo-guides\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/\",\"url\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/\",\"name\":\"Pendo Guides: How to create them [+Available Alternatives]\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/pendo-guides\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/04\/Pendo-Guides-How-to-Create-Guides-in-Pendo-and-at-What-Cost-Alternatives-Included.png\",\"datePublished\":\"2025-05-12T07:39:12+00:00\",\"dateModified\":\"2026-03-06T02:54:08+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Pendo Guides are great for onboarding new users and creating other in-app experiences. 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