{"id":123809,"date":"2023-09-14T09:35:25","date_gmt":"2023-09-14T09:35:25","guid":{"rendered":"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/"},"modified":"2026-02-26T12:22:18","modified_gmt":"2026-02-26T12:22:18","slug":"types-of-user-segmentation","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/","title":{"rendered":"7 Types of User Segmentation Explained (+Examples, Strategy, and More)"},"content":{"rendered":"<p>If there\u2019s one underappreciated \u2013 yet vital \u2013 task that product managers must get right, it\u2019s user segmentation. Understanding that you cater to many different types of customers with different pain points, wants, and needs is critical for giving them the best possible experience.<\/p>\n<p>While a broad user segmentation strategy defines your goals, identifying the specific types of user segmentation available is the first step toward personalization. In this article, we will explore seven primary categories of segmentation, explain when you might use them, and how you can <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">leverage them within your own SaaS.<\/a><\/p>\n<h2 id=\"cv2jr\">Types of user segmentation summary<\/h2>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer segmentation<\/a> is the process of splitting users into groups based on shared characteristics. There are many different ways to segment and define user segments.<\/li>\n<li>It&#8217;s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve retention<\/a>, and drive product success.<\/li>\n<li>There are many types of user segmentation models to choose from.<\/li>\n<li>Demographic segmentation means segmenting users based on demographic information or their individual characteristics, i.e., age, gender, location, and more.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/behavioral-segmentation-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behavioral segmentation<\/a> is all about creating a target segment based on product usage. Basically, how does a customer interact with your product or service?<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/psychographic-segmentation\/\">Psychographic segmentation<\/a> is a user segmentation model based on shared psychological traits, like values and beliefs.<\/li>\n<li>Customer data segmentation is based on grouping users according to their usage history.<\/li>\n<li>Firmographic segmentation focuses less on individual attributes and more on information about the companies your users work for (i.e., size, industry).<\/li>\n<li>Technographic segmentation lets you target groups based on their usage of technology &#8211; the device they use, browser, device preferences, and more.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/needs-based-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Needs-based segmentation<\/a> is based on grouping customers according to their underlying user needs.<\/li>\n<li>With so many different customer segmentation models to choose from, implementing them in your own SaaS might feel overwhelming. But there are some clear steps to follow regardless of the context.<\/li>\n<li>Start with <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">defining what goal<\/a> you&#8217;d like to achieve. You can use your objectives to define the customer segmentation type you&#8217;ll choose later on.<\/li>\n<li>The next step is about gathering the data you need to build a clear understanding of customer segments. You can gather data via product usage (i.e., feature and event tagging) or <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys<\/a>.<\/li>\n<li>Once you&#8217;ve gathered your data, you&#8217;ll start to see the different customer segmentation types emerge.<\/li>\n<li>Next, you can dive into the <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">analysis<\/a> and comparison stage. Tracking how different groups of customers are behaving can help you identify power users and inactive ones.<\/li>\n<li>Finally, you can launch<a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"> targeted experiments<\/a> to figure out the impact of in-app messaging on different user segments.<\/li>\n<li>But the most important aspect of <em>all <\/em>of this? Putting what you learn into practice to optimize the customer experience.<\/li>\n<li>Segmentation can help you launch <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding experiences<\/a>. By crafting bespoke journeys with relevant content, you give your users a faster route to value and get them off to a fast start.<\/li>\n<li>You can also use other forms of personalized messaging to boost engagement. Create content (i.e., relevant offers, helpful tooltips, and prompts) that will appeal to different segments at the right points in the journey.<\/li>\n<li>You can also use segmentation to help you identify and target at-risk users accordingly to reduce the churn rate.<\/li>\n<li>Finally, use segmentation to figure out who your &#8216;power users&#8217; are and leverage their expertise for <a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">beta testing<\/a>.<\/li>\n<li>If you want to build advanced user segments easily, give Userpilot a go. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> to see its full functionality.<\/li>\n<\/ul>\n<h2 id=\"dfq9c\">What is customer segmentation?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">User segmentation<\/a> is the process of dividing users into groups based on shared characteristics. These characteristics can be demographic, behavioral, or even psychographic.<\/p>\n<p>For example, you might want to segment customers based on their age, location, interests, or spending habits. Segmenting customers can help your organization better tailor its products and run effective <a href=\"https:\/\/userpilot.com\/blog\/in-app-onboarding\/\">in-app onboarding to<\/a> meet the needs of each group.<\/p>\n<p><!-- Interactive Quiz Container --><\/p>\n<div id=\"up-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<p><!-- Quiz Screens --><\/p>\n<div id=\"up-quiz\"><!-- Question 1 --><\/p>\n<div class=\"up-question-screen active\">\n<h3>What&#8217;s your main goal with understanding the different types of user segmentation?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Personalize user onboarding<\/button><br \/>\n<button class=\"up-answer-btn\">Increase feature adoption<\/button><br \/>\n<button class=\"up-answer-btn\"><a href=\"https:\/\/userpilot.com\/blog\/reduce-customer-churn\/\">Reduce customer churn<\/a><\/button><br \/>\n<button class=\"up-answer-btn\">I&#8217;m just exploring options<\/button><\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"up-question-screen\">\n<h3>Which type of user segmentation data is most critical for you right now?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Behavioral (in-app actions, feature usage)<\/button><br \/>\n<button class=\"up-answer-btn\">Demographic (age, location, role)<\/button><br \/>\n<button class=\"up-answer-btn\">Firmographic (company size, industry)<\/button><br \/>\n<button class=\"up-answer-btn\">Needs-based (user goals, feedback)<\/button><\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"up-question-screen\">\n<h3>What&#8217;s your biggest challenge when implementing different types of user segmentation?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Collecting the right data effectively<\/button><br \/>\n<button class=\"up-answer-btn\">Acting on data with targeted messages<\/button><br \/>\n<button class=\"up-answer-btn\">Analyzing segments without developer help<\/button><br \/>\n<button class=\"up-answer-btn\">All of the above<\/button><\/div>\n<\/div>\n<p><!-- Final\/CTA Screen --><\/p>\n<div class=\"up-question-screen\">\n<h3>You&#8217;re ready to master user segmentation.<\/h3>\n<p class=\"up-final-text\">Userpilot can help you analyze different types of user segmentation and act on the insights without writing a single line of code. See how you can create personalized experiences that drive growth.<\/p>\n<div class=\"up-answers\"><button id=\"up-final-cta\">Book a Demo<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file you will upload to your media library --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/types-of-user-segmentation.js\"><\/script><\/p>\n<h2 id=\"14k6e\">Why is it important to segment users?<\/h2>\n<p>User segmentation can be an incredibly powerful tool for improving customer satisfaction, boosting customer engagement, and driving growth. Here are some of the benefits of user segmentation:<\/p>\n<ul>\n<li>Customer segmentation forms the foundation for launching <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized experiences<\/a>. Put simply, if you don&#8217;t understand your target audience down to a more granular level, it&#8217;s impossible to tailor the experience to their needs.<\/li>\n<li>When you segment customers and offer them personalized experiences, you massively increase the chances of retaining them &#8211; and eventually <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">turning them into loyal customers.<\/a><\/li>\n<li>Segmentation has been proven to improve a vast range of <a href=\"https:\/\/userpilot.com\/blog\/product-success-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product success metrics<\/a> (not just sales efforts). For example, if you want to<a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\"> increase feature adoption<\/a>, you could specifically target users who aren&#8217;t engaging with that particular feature using bespoke in-app messages.<\/li>\n<\/ul>\n<h2>7 Primary categories and types of user segmentation<\/h2>\n<p>There are several types of user segmentation to choose from, often categorized by the source and nature of the data collected. We\u2019re going to dive into seven of the most common categories and explain how each is put into practice. Identifying the right mix of these types allows you to build a comprehensive profile of your user base.<\/p>\n<h3 id=\"9k227\">1. Demographic segmentation<\/h3>\n<p>This type of <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation model <\/a>is where you segment customers based on demographic factors, aka the characteristics of a person or population. It&#8217;s helpful for understanding the demographic makeup of your target audience.<\/p>\n<p><strong>Examples of demographic segmentation include:<\/strong><\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Family makeup<\/li>\n<li>Education levels<\/li>\n<li>Where they live (geographic segmentation)<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/demographic-segmentation_8a48bf84a4abf2730f31afdf78a945c1_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/demographic-segmentation_8a48bf84a4abf2730f31afdf78a945c1_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/demographic-segmentation_8a48bf84a4abf2730f31afdf78a945c1_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/demographic-segmentation_8a48bf84a4abf2730f31afdf78a945c1_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/demographic-segmentation_8a48bf84a4abf2730f31afdf78a945c1_800.jpg\" alt=\"Screenshot of Userpilot segmentation - geographic\" \/><\/picture><figcaption>An example of geographic segmentation.<\/figcaption><\/figure>\n<h3 id=\"djvck\">2. Behavioral segmentation<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/behavioral-segmentation-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behavioral segmentation<\/a> is all about creating a target segment based on product usage. Basically, how does a customer interact with your product or service?<\/p>\n<p><strong>Examples of <a href=\"https:\/\/userpilot.com\/blog\/what-is-behavioral-segmentation\/\">behavioral segmentation<\/a> include:<\/strong><\/p>\n<ul>\n<li>Product usage patterns (i.e., do they use a particular feature or not, volume, times of day, etc.)<\/li>\n<li>Common behaviors (i.e., always opening one feature first)<\/li>\n<li>Timing (how long does a particular user spend on distinct tasks)<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/behavioral-segmentaiton_3da5e1e49d83195937aeb50eaf4122f7_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/behavioral-segmentaiton_3da5e1e49d83195937aeb50eaf4122f7_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/behavioral-segmentaiton_3da5e1e49d83195937aeb50eaf4122f7_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/behavioral-segmentaiton_3da5e1e49d83195937aeb50eaf4122f7_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/behavioral-segmentaiton_3da5e1e49d83195937aeb50eaf4122f7_800.jpg\" alt=\"Screenshot of Userpilot segmentation - behavioral\" \/><\/picture><figcaption>An example of behavioral segmentation within <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"5ke27\">3. Psychographic segmentation<\/h3>\n<p>Psychographic segmentation is based on shared psychological traits (i.e., rather than an attribute like gender or a behavioral pattern, this is about what people <em>believe<\/em>).<\/p>\n<p><strong>Examples of psychographic segmentation include:<\/strong><\/p>\n<ul>\n<li>Values<\/li>\n<li>Interests<\/li>\n<li>Attitudes and opinions<\/li>\n<li>Lifestyle decisions<\/li>\n<\/ul>\n<h3 id=\"7ja0r\">4. Customer data segmentation<\/h3>\n<p>This user segmentation type is focused on categorizing users <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">based on real data<\/a>: their usage history with your product. This type of analysis is very helpful for product teams to quickly improve performance metrics.<\/p>\n<p><strong>Examples of customer data segmentation include:<\/strong><\/p>\n<ul>\n<li>Preferences<\/li>\n<li>Spending history and propensity to upgrade<\/li>\n<li>Seasonal trends in usage (i.e., a fitness app will spike in new users in January)<\/li>\n<\/ul>\n<h3 id=\"91cj1\">5. Firmographic segmentation<\/h3>\n<p>Firmographic segmentation focuses less on individual attributes and more on information about the companies your users work for. It shows that the segmentation process can also be &#8216;groups based&#8217; (i.e., organization) rather than personal (i.e., of individual users).<\/p>\n<p><strong>Examples of firmographic segmentation include:<\/strong><\/p>\n<ul>\n<li>Industry<\/li>\n<li>A company\u2019s size (number of employees or customers)<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-growth-of-a-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growth stage<\/a><\/li>\n<li>Geographic location<\/li>\n<li>Financial information (i.e., gross revenue)<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/firmographic-segmentation_8b8d7969e6543488a1bb0b387bfef5fb_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/firmographic-segmentation_8b8d7969e6543488a1bb0b387bfef5fb_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/firmographic-segmentation_8b8d7969e6543488a1bb0b387bfef5fb_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/firmographic-segmentation_8b8d7969e6543488a1bb0b387bfef5fb_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/firmographic-segmentation_8b8d7969e6543488a1bb0b387bfef5fb_800.jpg\" alt=\"Screenshot of Userpilot segmentation - firmographic\" \/><\/picture><figcaption>Firmographic segmentation in Userpilot based on company size.<\/figcaption><\/figure>\n<h3 id=\"frhg2\">6. Technographic segmentation<\/h3>\n<p>Technographic segmentation lets you target groups based on their usage of technology. It can help you work out early adopters (i.e., those willing to try new technologies), and perhaps more &#8216;legacy&#8217; users (who still use an outdated operation system, for example).<\/p>\n<p><strong>Examples of technographic segmentation include:<\/strong><\/p>\n<ul>\n<li>Devices used<\/li>\n<li>Browser (i.e., Chrome vs. Firefox)<\/li>\n<li>Preferences (i.e., mobile or desktop)<\/li>\n<li>Operating system<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/technographic-segmentation_66636bc031ca0584e6ef1e64b8c80727_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/technographic-segmentation_66636bc031ca0584e6ef1e64b8c80727_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/technographic-segmentation_66636bc031ca0584e6ef1e64b8c80727_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/technographic-segmentation_66636bc031ca0584e6ef1e64b8c80727_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/technographic-segmentation_66636bc031ca0584e6ef1e64b8c80727_800.jpg\" alt=\"Screenshot of Userpilot segmentation - technographic\" \/><\/picture><figcaption>Technographic segmentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"fd2bc\">7. Needs-based segmentation<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/needs-based-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Needs-based segmentation<\/a> is focused on splitting users into groups based on the problems they need to be solved.<\/p>\n<p><strong>Examples of needs-based segmentation include:<\/strong><\/p>\n<ul>\n<li>Price-focused (primarily concerned with costs)<\/li>\n<li>Quality (need the best experience and are willing to pay top dollar for it)<\/li>\n<li>Service-based (prioritize customer service)<\/li>\n<li>Partnership-focused (highest importance on trust and reliability on your team)<\/li>\n<\/ul>\n<h2>How to create a customer segmentation strategy<\/h2>\n<p>With so many different customer segmentation types to choose from, implementing them in your own SaaS might feel overwhelming.<\/p>\n<p>However, once you have identified your categories, you\u2019ll typically follow a set of common steps to define a <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-strategy\/\">customer segmentation strategy<\/a> that\u2019ll work for early adopters and returning customers, businesses large and small, power users, or casual ones.<\/p>\n<p>While the guide below covers the basic implementation, you can explore our dedicated strategy article for a deeper look at aligning these segments with business ROI.<\/p>\n<h3 id=\"4qt3i\">Determine your business objectives and priorities<\/h3>\n<p>Start with why &#8211; what are you trying to achieve with segmentation? Once you&#8217;ve <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">clearly defined your objectives<\/a>, it makes prioritizing your efforts simpler as you&#8217;ll know where to focus your efforts.<\/p>\n<p>You can use your objectives to define the customer segmentation model you&#8217;ll build later on.<\/p>\n<p>For example, if your goal is to improve the onboarding experience, you may want to focus on technographic segmentation (i.e., to help you <a href=\"https:\/\/userpilot.com\/blog\/how-to-deliver-a-better-product-in-terms-of-usability-and-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimize usability<\/a> on different device types).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/golden-circle-framework-800_f1fced115edbc630d2bb7114c186e6f3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/golden-circle-framework-800_f1fced115edbc630d2bb7114c186e6f3_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/golden-circle-framework-800_f1fced115edbc630d2bb7114c186e6f3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/golden-circle-framework-800_f1fced115edbc630d2bb7114c186e6f3_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/golden-circle-framework-800_f1fced115edbc630d2bb7114c186e6f3_800.jpg\" alt=\"Visual of goal setting framework\" \/><\/picture><figcaption>Goal setting framework.<\/figcaption><\/figure>\n<h3 id=\"37mrf\">Collect customer data to create user segments<\/h3>\n<p>Without customer data, you&#8217;ll just be relying on guesswork. This step is about gathering the information you need to build a clear understanding of customer segments within your product.<\/p>\n<p>The choice of data you&#8217;ll gather depends on the priorities you set in the first step. You can collect data in a number of ways:<\/p>\n<ul>\n<li>Product usage data (through feature and <a href=\"https:\/\/userpilot.com\/blog\/event-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">event tagging<\/a>)<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">Surveys<\/a> (i.e., welcome surveys to gather demographic info, or NPS surveys to collect customer satisfaction data)<\/li>\n<li>Customer interviews<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-tagging-event-analytics_fc50df2db7f072c947e70ed150c855e6.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-tagging-event-analytics_fc50df2db7f072c947e70ed150c855e6.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-tagging-event-analytics_fc50df2db7f072c947e70ed150c855e6.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-tagging-event-analytics_fc50df2db7f072c947e70ed150c855e6.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/feature-tagging-event-analytics_fc50df2db7f072c947e70ed150c855e6.gif\" alt=\"Animation of product usage\" \/><\/picture><figcaption>Feature tagging to collect customer data.<\/figcaption><\/figure>\n<h3 id=\"a44lj\">Segment users based on priorities and data collected<\/h3>\n<p>Now that you&#8217;ve set your goals and gathered the data you need, you can start to create and define your customer segments.<\/p>\n<p>You&#8217;ll need a powerful <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics tool <\/a>to help you out with this. One such tool is Userpilot which can be used to create detailed segments with multiple conditions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-segmentation_56510aaf0ccb19ea3b1f4eeef59e580e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-segmentation_56510aaf0ccb19ea3b1f4eeef59e580e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-segmentation_56510aaf0ccb19ea3b1f4eeef59e580e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-segmentation_56510aaf0ccb19ea3b1f4eeef59e580e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/userpilot-segmentation_56510aaf0ccb19ea3b1f4eeef59e580e_800.png\" alt=\"Advanced segmentation in Userpilot.\" \/><\/picture><figcaption>Advanced segmentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"dvn2k\">Analyze customer segments and compare them with one another<\/h3>\n<p>Once you&#8217;ve got your <a href=\"https:\/\/userpilot.com\/blog\/segment-vs-persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">segments<\/a>, you can dive into the next stage: analysis and comparison.<\/p>\n<p>Tracking how different groups of customers are behaving can help you <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">identify power users<\/a>, segments that are at risk of churning, and users that are inactive.<\/p>\n<p>Identifying differences and similarities from one specific group to another is a great way to allocate your resources effectively (i.e., you can target improvements where they&#8217;re needed &#8211; perhaps in one geographic location or for new customers).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/segment-analysis-in-userpilot_5c7839fc6476e9c8b390ddca49c731bd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segment-analysis-in-userpilot_5c7839fc6476e9c8b390ddca49c731bd_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/segment-analysis-in-userpilot_5c7839fc6476e9c8b390ddca49c731bd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segment-analysis-in-userpilot_5c7839fc6476e9c8b390ddca49c731bd_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/segment-analysis-in-userpilot_5c7839fc6476e9c8b390ddca49c731bd_800.png\" alt=\"Segment analysis in Userpilot.\" \/><\/picture><figcaption>Segment analysis in Userpilot.<\/figcaption><\/figure>\n<h3 id=\"adv5a\">Conduct experiments and measure the impact on segments<\/h3>\n<p>A culture and mindset of experimentation will leave you in the best possible position to deliver value to your customers on a consistent basis.<\/p>\n<p>There&#8217;s no limit to what you can <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">test<\/a>: different versions of product experiences, marketing campaigns, in-app notifications, and more.<\/p>\n<p>You want to understand how certain segments will respond, figure out what&#8217;s working and what isn&#8217;t, and apply what you&#8217;ve learned from one specific target segment to the next.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ab-testing-in-userpilot_4a8e5f17a8a82b2ac6d3533f7507f7af_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ab-testing-in-userpilot_4a8e5f17a8a82b2ac6d3533f7507f7af_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ab-testing-in-userpilot_4a8e5f17a8a82b2ac6d3533f7507f7af_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ab-testing-in-userpilot_4a8e5f17a8a82b2ac6d3533f7507f7af_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ab-testing-in-userpilot_4a8e5f17a8a82b2ac6d3533f7507f7af_800.png\" alt=\"A\/B testing in Userpilot\" \/><\/picture><figcaption>A\/B testing in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"how-to-use-segmentation-to-optimize-customer-experiences\">How to use segmentation to optimize customer experiences?<\/h2>\n<p>We\u2019ve explained what segmentation is, the various types of segmentation you might want to use, and how to conduct segmentation within your product.<\/p>\n<p>But the most important aspect? Putting what you learn into practice.<\/p>\n<p>Let\u2019s unpack how you can use segmentation to improve the customer experience.<\/p>\n<h3 id=\"62kje\">Create a personalized onboarding process for different segments<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboarding<\/a> is critical for helping users unlock value from your app quickly.<\/p>\n<p>You can personalize the experience using data you&#8217;ve gathered from <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome surveys. <\/a>You can then tweak what distinct segments see or do based on their needs.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/postify-welcome-survey-behavioral-segmentation-examples-800_b196543dc4b1e30b0fd015d9e42c29e6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/postify-welcome-survey-behavioral-segmentation-examples-800_b196543dc4b1e30b0fd015d9e42c29e6_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/postify-welcome-survey-behavioral-segmentation-examples-800_b196543dc4b1e30b0fd015d9e42c29e6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/postify-welcome-survey-behavioral-segmentation-examples-800_b196543dc4b1e30b0fd015d9e42c29e6_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/postify-welcome-survey-behavioral-segmentation-examples-800_b196543dc4b1e30b0fd015d9e42c29e6_800.jpg\" alt=\"Screenshot of welcome survey\" \/><\/picture><figcaption>A welcome survey is a handy way to collect data.<\/figcaption><\/figure>\n<p>A great example of that is Canva&#8217;s onboarding: it&#8217;ll ask what you&#8217;re using Canva for (teacher, student, personal) and recommend appropriate, relevant templates to help users off to a fast start.<\/p>\n<h3 id=\"crmo5\">Trigger personalized messaging to improve user engagement<\/h3>\n<p>Segmentation gives you enough knowledge of different user groups to trigger personalized messaging at key points in their respective journeys. You can <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">create content <\/a>(i.e., relevant offers, helpful tooltips, and prompts) that will appeal to different chunks of your customer base at the right points in the journey.<\/p>\n<p>For example, a group of users might have expressed an interest in a new feature. You can trigger an engaging message to let them know once it&#8217;s launched.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/new-feature-announcement_d6fb71446877a13cde0f1ed2afd269db_800.png 1x, https:\/\/images.storychief.com\/account_6827\/new-feature-announcement_d6fb71446877a13cde0f1ed2afd269db_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/new-feature-announcement_d6fb71446877a13cde0f1ed2afd269db_800.png 1x, https:\/\/images.storychief.com\/account_6827\/new-feature-announcement_d6fb71446877a13cde0f1ed2afd269db_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/new-feature-announcement_d6fb71446877a13cde0f1ed2afd269db_800.png\" alt=\"In-app modal created in Userpilot.\" \/><\/picture><figcaption>In-app modal created in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"e5p9f\">Target customers likely to churn to retain them<\/h3>\n<p>If you can&#8217;t <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep hold of your customers<\/a>, your whole business model is at risk.<\/p>\n<p>To boost customer retention, first, you need to identify inactive users (segmentation helps with that). You can then reach out to your users via <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> or messages to help diagnose their issues, generate ideas for solutions, and ultimately increase your chances of retaining them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/slideout-in-userpilot_40fc519aed3ac004d14b01d7bfe74bf1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/slideout-in-userpilot_40fc519aed3ac004d14b01d7bfe74bf1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/slideout-in-userpilot_40fc519aed3ac004d14b01d7bfe74bf1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/slideout-in-userpilot_40fc519aed3ac004d14b01d7bfe74bf1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/slideout-in-userpilot_40fc519aed3ac004d14b01d7bfe74bf1_800.png\" alt=\"Personalized churn prevention message.\" \/><\/picture><figcaption>Personalized <a href=\"https:\/\/userpilot.com\/blog\/churn-prevention-saas\/\">churn prevention message<\/a>.<\/figcaption><\/figure>\n<h3 id=\"fq7i6\">Identify power users for beta testing<\/h3>\n<p>Segmentation can also help you build better products by figuring out who your <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a> are and then leveraging their expertise.<\/p>\n<p>Simply create a segment of your most active users, and offer incentives to <a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">recruit them for beta testing<\/a>. Because they use your product so much, they&#8217;ll be in the best possible position to provide pragmatic, actionable feedback that can help improve the product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/in-app-message-for-recruiting-beta-testers_8828e9caf480d873437519976f0f7d13_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-message-for-recruiting-beta-testers_8828e9caf480d873437519976f0f7d13_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/in-app-message-for-recruiting-beta-testers_8828e9caf480d873437519976f0f7d13_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-message-for-recruiting-beta-testers_8828e9caf480d873437519976f0f7d13_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/in-app-message-for-recruiting-beta-testers_8828e9caf480d873437519976f0f7d13_800.png\" alt=\"In-app message for recruiting beta testers.\" \/><\/picture><figcaption>In-app message for recruiting beta testers.<\/figcaption><\/figure>\n<h2 id=\"9ked\">Conclusion<\/h2>\n<p>Hopefully, you now have a solid understanding of the different types of user segmentation to choose from, how to deploy them in your own SaaS, and most importantly, how to use the insights to optimize the user experience.<\/p>\n<p>Want to build product experiences code-free? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo call<\/a> with our team and get started! Check out the banner below for more information.<\/p>\n<div class=\"poptin-embedded\" data-id=\"616a658c4a50a\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>User segmentation is the process of dividing users into groups based on shared characteristics. These characteristics can be demographic, behavioral, or even psychographic. Understanding user segmentation can help your organization better tailor its products and services and run effective marketing campaigns to meet the needs of each group.<\/p>\n","protected":false},"author":56,"featured_media":123811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[1782,446,336,5488,614,747,1618,514],"class_list":["post-123809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-behavioral-segmentation","tag-customer-experience","tag-customer-segmentation","tag-drive-success","tag-improve-retention","tag-product-success","tag-segmentation","tag-user-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Types of User Segmentation Explained (+Examples)<\/title>\n<meta name=\"description\" content=\"If there&#039;s one underappreciated area for savvy product owners to get right, it&#039;s user segmentation. We explore how to use it in your SaaS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Types of User Segmentation Explained (+Examples)\" \/>\n<meta property=\"og:description\" content=\"If there&#039;s one underappreciated area for savvy product owners to get right, it&#039;s user segmentation. We explore how to use it in your SaaS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T09:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T12:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/7-types-of-user-segmentation-explained_9726d54cd69a44e8e4ac1899e7987156_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Saffa Faisal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saffa Faisal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\"},\"author\":{\"name\":\"Saffa Faisal\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\"},\"headline\":\"7 Types of User Segmentation Explained (+Examples, Strategy, and More)\",\"datePublished\":\"2023-09-14T09:35:25+00:00\",\"dateModified\":\"2026-02-26T12:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\"},\"wordCount\":2418,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/7-types-of-user-segmentation-explained_9726d54cd69a44e8e4ac1899e7987156_2000.jpg\",\"keywords\":[\"behavioral segmentation\",\"customer experience\",\"customer segmentation\",\"drive success\",\"improve retention\",\"product success\",\"segmentation\",\"user segmentation\"],\"articleSection\":[\"Product\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\",\"url\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\",\"name\":\"7 Types of User Segmentation Explained (+Examples)\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/7-types-of-user-segmentation-explained_9726d54cd69a44e8e4ac1899e7987156_2000.jpg\",\"datePublished\":\"2023-09-14T09:35:25+00:00\",\"dateModified\":\"2026-02-26T12:22:18+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\"},\"description\":\"If there's one underappreciated area for savvy product owners to get right, it's user segmentation. 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