{"id":12430,"date":"2022-05-10T14:41:17","date_gmt":"2022-05-10T14:41:17","guid":{"rendered":"https:\/\/userpilot.com\/blog\/pmf-survey\/"},"modified":"2025-04-25T15:21:12","modified_gmt":"2025-04-25T15:21:12","slug":"pmf-survey","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/pmf-survey\/","title":{"rendered":"PMF Survey: How to Measure Product Market Fit Using Microsurveys"},"content":{"rendered":"<h2 id=\"a8lq3\"><strong>What is product-market fit?<\/strong><\/h2>\n<p>Product-market fit is the degree to which a product satisfies market demand. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Andreessen\" target=\"_blank\" rel=\"nofollow noopener\">Marc Andreessen<\/a> of Andreessen Horowitz venture capital firm defined it as &#8221;being in a good market with a product that can satisfy the market&#8221;.<\/p>\n<p>Achieving product-market fit proves that your product is the best solution for your target audience.<\/p>\n<p>You have attained PMF if:<\/p>\n<ul>\n<li>your product meets the needs of your target market<\/li>\n<li>that market can sustain your business with continuous demand<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/sean-ellis-test-pmf-survey_8f84d5a343a9da718b798df123cd8831_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/sean-ellis-test-pmf-survey_8f84d5a343a9da718b798df123cd8831_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/sean-ellis-test-pmf-survey_8f84d5a343a9da718b798df123cd8831_800.png\" alt=\"Sean Ellis startup growth pyramid\" \/><\/picture><figcaption><a href=\"https:\/\/www.slideshare.net\/seanellis\/unlocking-growth-building-a-sustainable-growth-engine-with-the-new-rules-of-marketing\/3-Startup_Growth_PyramidGrowthStacking_the_OddsProductMarket\" target=\"_blank\" rel=\"nofollow noopener\">Source<\/a>: Slideshare<\/figcaption><\/figure>\n<h2 id=\"54b3n\"><strong>Why is product-market fit important?<\/strong><\/h2>\n<p>At first, it can feel like everything you\u2019re building is a success because of the buzz around new products.<\/p>\n<p>However, PMF helps you stay focused on your business goals, i.e., profit and sustainability.<\/p>\n<p>Here\u2019s why product-market fit is so essential to companies.<\/p>\n<h3 id=\"5pga1\"><strong>Know when to scale your product<\/strong><\/h3>\n<p>No matter how good your <a href=\"https:\/\/userpilot.com\/blog\/product-led-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales strategy<\/a> is or how intense your marketing efforts are, your SaaS company will not succeed in the wrong market.<\/p>\n<p>Without proven product-market fit, all efforts to scale your business will go down the drain. Once the buzz around your new product dies down, you\u2019re left with an insignificant market share that is unable to sustain a business.<\/p>\n<p>Achieving product-market fit is a leading indicator of ongoing demand for your product\u2014 which is all the assurance you need to scale without fear.<\/p>\n<h3 id=\"feuh\"><strong>Achieving PMF will impact your business priorities<\/strong><\/h3>\n<p>The stages before and after measuring PMF do not support the same priorities.<\/p>\n<p>In the early days, your focus should be on <a href=\"https:\/\/userpilot.com\/blog\/product-management-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">product development.<\/a><\/p>\n<p>Keep studying your <a href=\"https:\/\/userpilot.com\/blog\/free-and-best-product-roadmap-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">product roadmap<\/a> and experimenting with different marketing strategies until you figure out how to reel in future customers.<\/p>\n<p>Meanwhile, after PMF, your priority should be to fine-tune your product and business.<\/p>\n<p>This stage involves:<\/p>\n<ul>\n<li>Securing capital from investors<\/li>\n<li>Filling out C-suite positions<\/li>\n<li>Streamlining the onboarding process<\/li>\n<li>Building a sales team<\/li>\n<li>Scaling your marketing.<\/li>\n<\/ul>\n<h3 id=\"cn0tp\"><strong>Helps you stay relevant as you grow<\/strong><\/h3>\n<p>As technology is constantly evolving, so is your market. That is to say, the needs of your customer base can change over time.<\/p>\n<p>However, you don\u2019t need to worry about going bankrupt if you measure product-market fit regularly.<\/p>\n<p>Periodic measurement of product-market fit ascertains that:<\/p>\n<ul>\n<li>the problem your product solves still exists<\/li>\n<li>and that you\u2019re still in a good market.<\/li>\n<\/ul>\n<p>This doesn\u2019t mean your PMF should be measured every few months. You could re-evaluate PMF once you notice a decline in revenue or increase in <a href=\"https:\/\/userpilot.com\/blog\/good-churn-rate-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn rates<\/a>.<\/p>\n<h2 id=\"bn4eo\"><strong>What is a product-market fit (PMF) survey?<\/strong><\/h2>\n<p>A product-market fit survey measures your PMF by asking your customers for their feedback on your product.<\/p>\n<p>This survey is carried out by asking customers how they would feel if they could no longer use your product.<\/p>\n<p>PMF surveys prioritize the customer, and the responses from your survey will determine your PMF score.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><a href=\"http:\/\/Slack PMF Survey\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/slack-PMF_survey_1d986a3de05123064ec3ccf299fd4aa3_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/slack-PMF_survey_1d986a3de05123064ec3ccf299fd4aa3_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/slack-PMF_survey_1d986a3de05123064ec3ccf299fd4aa3_800.png\" alt=\"Slack PMF survey\" \/><\/picture><\/a><figcaption>Source: Slack<\/figcaption><\/figure>\n<h2 id=\"ae0c6\"><strong>What is the Sean Ellis test?<\/strong><\/h2>\n<p>The Sean Ellis test is a metric widely accepted as the leading indicator of product-market fit based on the PMF survey responses.<\/p>\n<p>It was developed by entrepreneur and startup advisor, Sean Ellis after benchmarking nearly a hundred startups. In short, if 40% of your respondent say they will be very disappointed, you have achieved product-market fit.<\/p>\n<p>This quantitative test works because it\u2019s based on a simple <a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-questions-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey question<\/a>:<\/p>\n<blockquote><p>\u201cHow would you feel if you could no longer use this product?\u201d<\/p><\/blockquote>\n<p>Sean Ellis split the survey responses into three tiers:<\/p>\n<ul>\n<li>Very disappointed<\/li>\n<li>Somewhat disappointed<\/li>\n<li>Not disappointed<\/li>\n<\/ul>\n<h2 id=\"uu8m\"><strong>What is a good PMF score?<\/strong><\/h2>\n<p>In Sean Ellis\u2019 opinion, the one response that matters most is the \u201cvery disappointed\u201d tier. That&#8217;s because it shows that your customers derive immense value from your product and are willing to keep paying for it.<\/p>\n<p>Ellis discovered that companies that had less than 40% of users answer \u201cvery disappointed\u201d often struggled to find growth.<\/p>\n<p>Thus, he chose 40% as his magic number for measuring PMF.<\/p>\n<h2 id=\"3juh\"><strong>How do I ask about the product-market fit?<\/strong><\/h2>\n<p>In your attempt to measure PMF, you must prioritize your customers.<\/p>\n<p>So the survey question &#8220;how would you feel if you could no longer use [the product]?\u201d will trigger the correct responses that will enable you to understand where your product stands in the market only when you ask it contextually.<\/p>\n<p>Here\u2019s how to seek <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> for the purpose of measuring product-market fit.<\/p>\n<h3 id=\"a9hbc\"><strong>Use in-app PMF surveys<\/strong><\/h3>\n<p>No matter the segment of users you\u2019re targeting, surveys should always be contextual to drive high response rates.<\/p>\n<p>Survey requests sent via email, hours or days after their interaction with your app, may get lost and may cause survey fatigue.<\/p>\n<p>We generally recommend using an <a href=\"https:\/\/userpilot.com\/blog\/app-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app<\/a> PMF survey because users will answer based on their recent experience with the product\/feature.<\/p>\n<h2 id=\"euco4\"><strong>How to build a PMF survey<\/strong><\/h2>\n<p>If you&#8217;re old-fashioned and like to do things the hard way, you can custom-code your PMF survey.<\/p>\n<p>However, if your company is more about streamlining processes and working smarter, a <a href=\"https:\/\/userpilot.com\/blog\/best-customer-feedback-tools-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey tool<\/a> is the solution.<\/p>\n<p>But you must be selective when choosing your <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey builder<\/a> &#8211; whether it\u2019s a free tool or not.<\/p>\n<p>Most tools will just allow you to build a survey, and that\u2019s it\u2013 no <a href=\"https:\/\/docs.userpilot.com\/article\/151-segmentation\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation<\/a>, no personalization.<\/p>\n<p>However, a great PMF survey tool will allow you to segment the users you are targeting and <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">customize<\/a> the survey to fit each segment.<\/p>\n<p>With Userpilot, you can access all these and more. <a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">Mobile surveys<\/a> are a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<p>Here\u2019s how to build a simple in-app survey that looks like the one below.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-with-userpilot_5b55fe3fd42f05c8ea96406129e4ca0e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-with-userpilot_5b55fe3fd42f05c8ea96406129e4ca0e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-with-userpilot_5b55fe3fd42f05c8ea96406129e4ca0e_800.png\" alt=\"Building a PMF Survey with Userpilot\" \/><\/picture><figcaption>PMF Survey created with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h3 id=\"78f4\"><strong>Launch the Userpilot builder<\/strong><\/h3>\n<p>Once you have installed the <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> chrome extension, go to the page where you want to create the survey and click on the extension icon.<\/p>\n<p>This will automatically launch the survey builder, and all you have to do is click \u201cCreate new content.\u201d<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/measure-pmf-survey-userpilot_cd85cc4f8c348dfa2f71a90c37c6a589_800.png 1x, https:\/\/images.storychief.com\/account_6827\/measure-pmf-survey-userpilot_cd85cc4f8c348dfa2f71a90c37c6a589_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/measure-pmf-survey-userpilot_cd85cc4f8c348dfa2f71a90c37c6a589_800.png 1x, https:\/\/images.storychief.com\/account_6827\/measure-pmf-survey-userpilot_cd85cc4f8c348dfa2f71a90c37c6a589_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/measure-pmf-survey-userpilot_cd85cc4f8c348dfa2f71a90c37c6a589_800.png\" alt=\"process of creating a PMF survey in Userpilot\" \/><\/picture><figcaption>Process of building a PMF survey in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h3 id=\"4h3ep\"><strong>Build a slideout or a modal<\/strong><\/h3>\n<p>Userpilot lets you build either Flows or spotlights.<\/p>\n<p>Flows are interactive in-app experiences that use one or more elements, while spotlights are static experiences [just like hotspots].<\/p>\n<p>Eventually, the one you build depends on the feedback form you\u2019re trying to create.<\/p>\n<p>To start building your PMF survey, select Flow as this will give you options to add your survey on a modal or slideout, depending on your preference.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/flow-vs-spotlight-userpilot-pmf-survey_610e769a0e75137f6ea9f46909c2f75c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/flow-vs-spotlight-userpilot-pmf-survey_610e769a0e75137f6ea9f46909c2f75c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/flow-vs-spotlight-userpilot-pmf-survey_610e769a0e75137f6ea9f46909c2f75c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/flow-vs-spotlight-userpilot-pmf-survey_610e769a0e75137f6ea9f46909c2f75c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/flow-vs-spotlight-userpilot-pmf-survey_610e769a0e75137f6ea9f46909c2f75c_800.png\" alt=\"flow vs spotlight in userpilot pmf survey\" \/><\/picture><figcaption>Source; <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> survey builder<\/figcaption><\/figure>\n<p>The next step is choosing the <a href=\"https:\/\/userpilot.com\/blog\/ui-design-ideas-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI patterns<\/a>. This will determine where and how your survey will be displayed to the users.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/userpilot.com\/blog\/mobile-slideouts\/\" target=\"_blank\" rel=\"noopener\">Mobile slideouts<\/a> are a powerful way to engage customers with contextual information without disrupting their experience.<\/p>\n<p>If you want to go the disruptive route, choose a <a href=\"https:\/\/userpilot.com\/blog\/modal-ux-design-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">Modal<\/a>, and it will appear right in the middle of the screen.<\/p>\n<p>But you can go with a Slideout if you want to be less intrusive, as this will <em>slide<\/em> from the side of the screen.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-slideout-userpilot_1208c250d8d93333f242f3be33c07aa8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-slideout-userpilot_1208c250d8d93333f242f3be33c07aa8_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-slideout-userpilot_1208c250d8d93333f242f3be33c07aa8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-slideout-userpilot_1208c250d8d93333f242f3be33c07aa8_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-slideout-userpilot_1208c250d8d93333f242f3be33c07aa8_800.png\" alt=\"Slideout PMF survey in Userpilot\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> slideout survey<\/figcaption><\/figure>\n<h3 id=\"b831b\"><strong>Choose your survey<\/strong><\/h3>\n<p>Now, before moving further with building a PMF survey from scratch, here&#8217;s a little bonus.<\/p>\n<p>In Userpilot you can either build surveys from scratch or embed an already-made one from Typeform. You can also create <a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">mobile surveys<\/a> as a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<p>If you decide to embed the already-made one, all the data you collect will be visible in Typeform and you will also be directing users outside the app.<\/p>\n<p>I recommend using this option for longer surveys when you are looking for more in-depth feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/embed-typeform-pmf-survey-userpilot_e2c8b61cb3151143fe47fbc5482a9b47_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/embed-typeform-pmf-survey-userpilot_e2c8b61cb3151143fe47fbc5482a9b47_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/embed-typeform-pmf-survey-userpilot_e2c8b61cb3151143fe47fbc5482a9b47_800.png\" alt=\"embed typeform survey template\" \/><\/picture><figcaption>Embed Typeform surveys in a modal in-app using <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<p>Now back to building your survey from scratch.<\/p>\n<p>Select \u2018create from scratch\u2019 and choose the \u201cRadio\u201d instead of the &#8217;embeds&#8217; option to build yours.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-userpilot_05938d74a13696708a9f4cc2e2dcb1f7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-userpilot_05938d74a13696708a9f4cc2e2dcb1f7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-userpilot_05938d74a13696708a9f4cc2e2dcb1f7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-userpilot_05938d74a13696708a9f4cc2e2dcb1f7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-userpilot_05938d74a13696708a9f4cc2e2dcb1f7_800.png\" alt=\"creating survey from scratch in userpilot\" \/><\/picture><figcaption>Building micro surveys using <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h3 id=\"c0mmg\"><strong>Customize your PMF survey<\/strong><\/h3>\n<p>At this point, you want to tailor the survey\u2019s outlook to represent your brand.<\/p>\n<p>So, adjust the position and add a background, images, buttons, logos, additional text\u2014 anything unique to your company.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-customization-userpilot_2dce8ad638e98d9a412865c6fb13a821_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-customization-userpilot_2dce8ad638e98d9a412865c6fb13a821_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-customization-userpilot_2dce8ad638e98d9a412865c6fb13a821_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-customization-userpilot_2dce8ad638e98d9a412865c6fb13a821_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-customization-userpilot_2dce8ad638e98d9a412865c6fb13a821_800.png\" alt=\"pmf survey customization in userpilot\" \/><\/picture><figcaption>Survey customization in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h3 id=\"1atd1\"><strong>Adjust triggering settings<\/strong><\/h3>\n<p>Once you\u2019re satisfied with the look and feel of your newly-created PMF survey, click \u2018Publish\u2019, then adjust the settings.<\/p>\n<p>Choose a user segment you want to target or add other specifications based on the custom events and <a href=\"https:\/\/userpilot.com\/product\/engagement-layer\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a>.<\/p>\n<p>Also, adjust the frequency, i.e., how often you want the survey triggered for each user.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-trigger-userpilot_cdac06c35c72bb04d390bb583d4f022b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-trigger-userpilot_cdac06c35c72bb04d390bb583d4f022b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-trigger-userpilot_cdac06c35c72bb04d390bb583d4f022b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-trigger-userpilot_cdac06c35c72bb04d390bb583d4f022b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-trigger-userpilot_cdac06c35c72bb04d390bb583d4f022b_800.png\" alt=\"pmf survey triggers in userpilot\" \/><\/picture><figcaption>Adjust trigger setting using <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h2 id=\"dq5gf\"><strong>How to use the PMF survey with features instead of the whole product<\/strong><\/h2>\n<p>Even if your product has already achieved product-market fit, you can still trigger PMF surveys for specific features.<\/p>\n<p>Here are some instances in which you can adapt the PMF survey for features:<\/p>\n<ul>\n<li>if you\u2019re thinking of sunsetting a feature, the survey can help you determine whether your customers will miss it or not<\/li>\n<li>if you\u2019re uncertain about a new feature, insights from the survey can help you optimize the feature for your users<\/li>\n<\/ul>\n<h2 id=\"62bq9\"><strong>Product-market fit survey best practices<\/strong><\/h2>\n<p>If you&#8217;re just getting started with product-market fit surveys, here are a few best practices to keep in mind.<\/p>\n<h3 id=\"fspu9\"><strong>Use segmentation for your product-market fit survey<\/strong><\/h3>\n<p>You cannot allow just any customer to participate in your product-market fit survey, or you\u2019ll get inaccurate results.<\/p>\n<p>Sean Ellis outlined the criteria customers must meet before taking a PMF survey.<\/p>\n<p>In his opinion, the only people qualified to give accurate responses to your product-market fit survey are:<\/p>\n<ul>\n<li>customers who understand the core of your product offering<\/li>\n<li>customers who have used the product at least twice<\/li>\n<li>customers who have interacted with your product in the last two weeks<\/li>\n<\/ul>\n<p>Although the basic stipulations are pretty effective, you can go further to narrow down your respondents based on their objectives.<\/p>\n<p>Understanding what your users intend to achieve with your product will give you more insights into the use case your product solves best.<\/p>\n<p>After <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmenting your user base<\/a>, add the various segments to your in-app flow modal or slideout and make sure only the relevant user segments see your survey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_c485ba77c1db146d3f6f8121b9f9a166_800.png 1x, https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_c485ba77c1db146d3f6f8121b9f9a166_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_c485ba77c1db146d3f6f8121b9f9a166_800.png 1x, https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_c485ba77c1db146d3f6f8121b9f9a166_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/advanced-segmentation-userpilot_c485ba77c1db146d3f6f8121b9f9a166_800.png\" alt=\"segmentation of survey respondents in userpilot\" \/><\/picture><figcaption>Advanced segmentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h3 id=\"f53da\"><strong>Run product-market fit surveys continuously<\/strong><\/h3>\n<p>Having established earlier that customers\u2019 needs may change over time, it\u2019s essential to keep testing for product-market fit to adjust your business strategy accordingly.<\/p>\n<p>At every stage of your company&#8217;s growth, you need to solicit <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback<\/a> from your target audience to prevent a decline in <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a> and revenue.<\/p>\n<p>Product-market fit surveys need to be run continuosly.<\/p>\n<h3 id=\"5rr10\"><strong>Don\u2019t rely on the product-market fit survey responses alone<\/strong><\/h3>\n<p>Although the PMF survey is a leading indicator of product-market fit, it\u2019s important not to lose track of other KPIs when testing for PMF.<\/p>\n<p>Sean Ellis\u2019 analysis, although credible, can only give you a PMF score.<\/p>\n<p>But you need to factor in other metrics such as your <a href=\"https:\/\/userpilot.com\/blog\/good-retention-rates-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">c<\/a><a href=\"https:\/\/userpilot.com\/blog\/good-retention-rates-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">ustomer retention rate<\/a>, churn rate, and <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">freemium to premium<\/a> conversion rate for a holistic view of your product-market fit.<\/p>\n<p>Because if users won\u2019t get to the <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a> point or even upgrade from a free to a paid plan, then your product isn\u2019t exactly giving them the value they need.<\/p>\n<h2 id=\"c20tm\">Don\u2019t stop at PMF surveys, run a continuous feedback loop<\/h2>\n<p>Want to keep your company on the path of growth? Then you must always be collecting feedback.<\/p>\n<p>PMF surveys are not enough. They don\u2019t provide you with detailed insights into what your product lacks and how you can fix it.<\/p>\n<p>Other surveys you can launch to keep the feedback loop running are:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">CSAT<\/a>: this survey targets <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">user satisfaction<\/a> and helps you uncover friction points in your app.<\/li>\n<li>CES: <a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer effort score<\/a> helps you identify opportunities to improve the entire customer experience.<\/li>\n<li>NPS: the <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">net promoter score<\/a> measures user loyalty in the long run.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/custom-nps-userpilot_7218a9ce9a6968991d2dc7a04a920626_800.png 1x, https:\/\/images.storychief.com\/account_6827\/custom-nps-userpilot_7218a9ce9a6968991d2dc7a04a920626_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/custom-nps-userpilot_7218a9ce9a6968991d2dc7a04a920626_800.png 1x, https:\/\/images.storychief.com\/account_6827\/custom-nps-userpilot_7218a9ce9a6968991d2dc7a04a920626_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/custom-nps-userpilot_7218a9ce9a6968991d2dc7a04a920626_800.png\" alt=\"custom nps survey in userpilot\" \/><\/picture><figcaption>Custom NPS survey in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<ul>\n<li>Feedback <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro surveys<\/a>: These surveys collect qualitative and quantitative feedback on individual features and, sometimes, the whole product.<\/li>\n<\/ul>\n<h2 id=\"5meum\"><strong>Conclusion<\/strong><\/h2>\n<p>The results of your PMF survey may not always be in your favor. But that doesn\u2019t have to be the end of the road. What matters more than actually conducting the survey is the action you take next.<\/p>\n<p>It is recommended that you continously analyze feedback, identify the friction points in your product, and work on improving them. Your goal should be to streamline the user journey for customer satisfaction.<\/p>\n<p>Want to launch your first PMF survey? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot demo<\/a> and see how to start creating PMF surveys without writing a single code.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collecting and analyzing customers&#8217; feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. PMF surveys work best when triggered in-app- they are simply more contextual. Your goal should be to streamline the user journey for customer satisfaction. Learn how to build them and see if you&#8217;ve achieved product-market fit.<\/p>\n","protected":false},"author":51,"featured_media":12432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82,20,214,289],"tags":[762,609,225,262,773,771,236],"class_list":["post-12430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-product","category-product-management","category-saas","tag-in-app-microsurveys","tag-in-app-feedback","tag-in-app-survey","tag-microsurvey","tag-pmf","tag-product-market-fit","tag-user-feedback"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Measure Product Market Fit Using Microsurveys<\/title>\n<meta name=\"description\" content=\"PMF surveys work best when triggered in-app- they are simply more contextual. 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