{"id":12479,"date":"2025-01-15T03:19:43","date_gmt":"2025-01-15T03:19:43","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/"},"modified":"2026-03-13T13:34:05","modified_gmt":"2026-03-13T13:34:05","slug":"product-led-onboarding","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/","title":{"rendered":"Product-Led Onboarding: A New Framework For Driving Customer Success"},"content":{"rendered":"<p>Let&#8217;s face it: The traditional <a href=\"https:\/\/userpilot.com\/solutions\/user-onboarding-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a> playbook is dead.<\/p>\n<p>Lengthy welcome emails and scheduled training sessions aren&#8217;t enough to hook and drive meaningful adoption among modern users, whose attention spans are shrinking daily.<\/p>\n<p>Nowadays, users want instant gratification. So if your product doesn&#8217;t prove its value after a few direct interactions but rather averts them to external learning resources, you&#8217;ll most likely never see them in your product again.<\/p>\n<p>Fortunately, there&#8217;s a better way: product-led onboarding, an approach that&#8217;s helping companies like Slack and Dropbox achieve 40%+ higher activation rates while scaling effortlessly.<\/p>\n<h2 id=\"3vnpn\"><strong>What is product-led onboarding?<\/strong><\/h2>\n<p>Product-led onboarding is an approach where the product itself does the teaching. Instead of relying heavily on customer support or detailed manuals, the product is designed to be intuitive enough for users to pick it up as they go.<\/p>\n<p>As users explore the product, they encounter strategically placed interactive elements and <a href=\"https:\/\/userpilot.com\/blog\/contextual-help\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual nudges<\/a> that enhance learning without disrupting the user&#8217;s natural workflow.<\/p>\n<p>This &#8220;learn by doing&#8221; approach delivers powerful benefits on both sides. By meeting users where they are, product-led onboarding reduces friction and <a href=\"https:\/\/userpilot.com\/blog\/time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">time to value<\/a> for the user.<\/p>\n<p>And organizations can scale their onboarding process to thousands of users without hiring an army of <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success managers<\/a>.<\/p>\n<p>Now a little background: While the term was popularized by Ramli John and Wes Bush in their book &#8220;Product-Led Onboarding: How to Turn New Users Into Lifelong Customers&#8221;, the practice has been around for much longer, with innovative organizations such as Slack and Dropbox offering free trials as early as 2012.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-onboarding-wes-bush-ramli-john_bf3e7dc5c7abc90f8e3405e45399e360_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-onboarding-wes-bush-ramli-john_bf3e7dc5c7abc90f8e3405e45399e360_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-onboarding-wes-bush-ramli-john_bf3e7dc5c7abc90f8e3405e45399e360_800.png\" alt=\"Product-led onboarding book by Wes Bush and Ramli John\" \/><\/picture><figcaption>&#8220;Product-Led Onboarding&#8221; teaches you how to improve user onboarding by creating intuitive, value-driven experiences.<\/figcaption><\/figure>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(58.93617021276596% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Experience Userpilot for User Onboarding\" src=\"https:\/\/sw11.userpilot.com\/DTTewl3dbjXoCMMg8gGY?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h2 id=\"9ukf7\">Is product-led onboarding always the right answer?<\/h2>\n<p>Just because product-led onboarding has become an industry buzzword and trend doesn&#8217;t mean you have to jump on it too.<\/p>\n<p>From a user&#8217;s perspective, it doesn&#8217;t matter if your company is <a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales-led or product-led<\/a>. All that counts is whether users can see that your product brings them exponentially more value than the status quo.<\/p>\n<p>To achieve that, you need to pick the right customer onboarding strategy based on your <a href=\"https:\/\/userpilot.com\/blog\/plg-for-complex-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">product complexity<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/persona-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">ideal user persona<\/a>.<\/p>\n<p>Let\u2019s illustrate this with an example.<\/p>\n<p>Simple collaboration tools like Slack and Zoom make their value obvious right away. Users can jump into a free trial and immediately grasp how these tools help them &#8211; no business process discovery or lengthy demos are required.<\/p>\n<p>On the flip side, technical tools like Optimizely require more handholding. Simply giving users access to the software isn&#8217;t enough &#8211; they need comprehensive training on testing methodology and technical configurations before they can effectively utilize the tool&#8217;s capabilities.<\/p>\n<p>See the difference? While most people intuitively understand how to chat or video call, website optimization requires specific expertise that goes beyond just learning button locations.<\/p>\n<p>That being said, I believe that most companies can benefit from product-led elements even if they don\u2019t go in that direction fully. In our experience, the best onboarding experiences embrace a hybrid approach that balances human intervention with in-app automation.<\/p>\n<h2 id=\"4n8jq\">How to design a product-led onboarding process using the EUREKA framework<\/h2>\n<p>If you\u2019ve decided product-led onboarding is for you, but not sure where to start, then trust the veterans in the field! This simple 4-step framework created by Wes Bush is here to guide you.<\/p>\n<h3 id=\"2jnf3\"><strong>1. Establish your onboarding team<\/strong><\/h3>\n<p>Creating product-led user onboarding needs to be a collaborative effort.<\/p>\n<p>So you can&#8217;t have teams working in isolation on their individual contributions and then stitching together the various parts at the end. Such silos limit the flow of innovative ideas and also lead to a fragmented initial onboarding experience.<\/p>\n<p>To avoid all that, you need to form a cross-functional onboarding team that works in synch, with across-departmental knowledge sharing.<\/p>\n<p>So let&#8217;s go over the must-have roles for your onboarding team, along with their responsibilities.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/product-manager-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product managers<\/a>:<\/strong> Oversee the <a href=\"https:\/\/userpilot.com\/blog\/app-onboarding-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app onboarding experience<\/a> from signup to first use, working closely with designers and engineers. Their main focus is on minimizing the time taken for users to experience product value.<\/li>\n<li><strong>Designers:<\/strong> Collaborate with product managers to create intuitive <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance elements<\/a>, like <a href=\"https:\/\/userpilot.com\/blog\/product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tours<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/progress-bar-ui-ux-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">progress bars<\/a>, and checklists. Mainly responsible for minimizing friction in the UI\/UX design.<\/li>\n<li><strong>Customer success:<\/strong> Help users quickly find value in your product by offering support during onboarding and <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">addressing pain points<\/a>. Mainly responsible for <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">driving product adoption<\/a> and collecting feedback for product and design teams to learn from.<\/li>\n<li><strong>Sales:<\/strong> Focus on high-value users by offering personalized and targeted demos using product usage data taken from product teams. Their main responsibility is to encourage deeper engagement through <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion strategies<\/a>.<\/li>\n<\/ul>\n<h3 id=\"6n353\">2. Understand your users\u2019 primary objectives<\/h3>\n<p>To craft a relevant and personalized experience, you first need to understand your user&#8217;s goals, motivations, and problems.<\/p>\n<p>This process involves surveying <a href=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">different user segments<\/a> to collect comprehensive insights. Consider groups like:<\/p>\n<ul>\n<li><strong>New signups:<\/strong> These users are exploring your product for the first time. Understand why they signed up and what their expectations are.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">Power users<\/a>:<\/strong> Highly engaged, active users who can offer valuable insights into what makes your product successful for them.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-churn-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Churned customers<\/a>:<\/strong> Understanding why users stopped using your product is just as important as knowing why they signed up in the first place. These insights can reveal gaps in your onboarding process and unmet needs.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-feedback-survey_3e274af05d6a0d4714b942dd39ff3435_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-feedback-survey_3e274af05d6a0d4714b942dd39ff3435_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-feedback-survey_3e274af05d6a0d4714b942dd39ff3435_800.png\" alt=\"Userpilot's in-app survey feedback\" \/><\/picture><figcaption>In-app open-ended surveys are great for collecting direct user feedback on pain points and obstacles.<\/figcaption><\/figure>\n<h3 id=\"85a44\">3. Develop an effective onboarding path<\/h3>\n<p>In product-led growth, users are easy-come-easy-go. This means while customer acquisition is easy, losing them is easier since users have less tolerance for friction.<\/p>\n<p>This is why minimizing the TTV is crucial. The quicker users unlock a <a href=\"https:\/\/userpilot.com\/blog\/software-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">return on their investment<\/a>, the harder it is for them to switch and start the process again. To achieve this, you need to <strong>create the shortest path to value realization<\/strong>.<\/p>\n<p>But the question is, how do you create such an onboarding path?<\/p>\n<p><strong><a href=\"https:\/\/userpilot.com\/blog\/who-is-wes-bush\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wes Bush\u2019s<\/a> Bowling Alley framework<\/strong> provides the perfect answer.<\/p>\n<p>The metaphor likens the user onboarding process to a game of bowling. The goal is to guide users (the bowling ball) towards achieving their desired outcome (knocking down the pins to get their <strong>&#8220;First Strike&#8221;<\/strong>).<\/p>\n<p>However, hitting the pins in bowling can be difficult due to challenges like gutters and a narrow lane. Similar to how <a href=\"https:\/\/userpilot.com\/blog\/solving-customer-problems\/\" target=\"_blank\" rel=\"noopener noreferrer\">users also face obstacles<\/a> that hinder their progress.<\/p>\n<p>That&#8217;s where <strong>gutter bumpers <\/strong>help as support systems that prevent balls from falling in the gutter, improving your chances of hitting some pins. In user onboarding, these bumpers can be conversational triggers (e.g. <a href=\"https:\/\/userpilot.com\/blog\/email-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding emails<\/a>) or product triggers (e.g. welcome messages).<\/p>\n<p>Using this framework, you can build the <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimal onboarding flow<\/a> that helps users get their First Strike. There are just three simple steps to it, starting with mapping out a straight line for onboarding.<\/p>\n<h4 id=\"4u2p1\">Straight line<\/h4>\n<p>A straight line is the shortest distance between two points. In the context of user onboarding, it represents the quickest, frictionless path users must take to experience value.<\/p>\n<p>Here&#8217;s how you develop your straight line:<\/p>\n<ol type=\"1\">\n<li><strong>Map out your onboarding path:<\/strong><br \/>\nGo through your product&#8217;s onboarding process and document each step with screenshots, even minor actions.<\/li>\n<li><strong>Evaluate each step for necessity, ease, and simplicity:<\/strong><br \/>\nReview and label each step to assess its importance. Mark essential steps required to experience your <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product\u2019s value<\/a> as <strong>green<\/strong>. Label useful advanced features as <strong>yellow<\/strong>, and any unnecessary or redundant steps as <strong>red<\/strong>.<\/li>\n<li><strong>Finalize your straight-line onboarding:<\/strong><br \/>\nLastly, prioritize the green steps, delay the yellow ones, and remove the red ones. This creates a straight line for users to quickly reach your product&#8217;s core value. Similar to optimizing traffic flow with green lights to <a href=\"https:\/\/userpilot.com\/blog\/create-user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a more efficient customer journey<\/a>.<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/wes-bush-bowling-alley-framework_a697ab36d2fc851b240681cc2108cb18_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/wes-bush-bowling-alley-framework_a697ab36d2fc851b240681cc2108cb18_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/wes-bush-bowling-alley-framework_a697ab36d2fc851b240681cc2108cb18_800.png\" alt=\"Bowling Alley framework by Wes Bush\" \/><\/picture><figcaption>The Bowling Alley framework is an onboarding strategy that uses &#8220;bumpers&#8221; to guide users toward their desired outcome.<\/figcaption><\/figure>\n<h4 id=\"cmq79\">Product bumper<\/h4>\n<p>Product bumpers ensure a smoother onboarding experience by introducing users to meaningful features and functionalities within your app.<\/p>\n<p>Here are some of the most commonly used product bumpers to know of:<\/p>\n<ul>\n<li>Welcome messages<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/create-better-product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product tours<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/progress-bar-psychology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Progress bars<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboarding checklists<\/a><\/li>\n<li>Onboarding tooltips<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/onboarding-checklist_76476040c5a6f86fc660f3f772d9b438_800.png 1x, https:\/\/images.storychief.com\/account_6827\/onboarding-checklist_76476040c5a6f86fc660f3f772d9b438_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/onboarding-checklist_76476040c5a6f86fc660f3f772d9b438_800.png 1x, https:\/\/images.storychief.com\/account_6827\/onboarding-checklist_76476040c5a6f86fc660f3f772d9b438_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/onboarding-checklist_76476040c5a6f86fc660f3f772d9b438_800.png\" alt=\"Product bumper e.g. onboarding checklist\" \/><\/picture><figcaption>With <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>, you can customize onboarding checklists with interactive UI, progress bars, segmentation options, and personalized content.<\/figcaption><\/figure>\n<h4 id=\"8s2ds\">Conversational bumper<\/h4>\n<p>Conversational bumpers engage users through various communication channels for two purposes. First, to educate them, and second, to encourage users to return to your product.<\/p>\n<p>Common types of conversational bumpers include:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboarding emails<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/push-notifications-vs-in-app-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Push notifications<\/a><\/li>\n<li>Explainer videos<\/li>\n<li>SMS messages<\/li>\n<\/ul>\n<p>These bumpers help set expectations, encourage continued engagement, and notify users about new features or upgrades.<\/p>\n<h3 id=\"cdfal\"><strong>4. Identify and remove friction<\/strong><\/h3>\n<p>Let&#8217;s be real: creating the perfect onboarding experience on your first attempt is nearly impossible, no matter how meticulously you follow industry best practices. Even Slack&#8217;s widely admired onboarding flow is the result of countless iterations and refinements.<\/p>\n<p>Once you&#8217;ve launched your initial flow, the real work begins: identifying and eliminating friction points<\/p>\n<p>When it comes to understanding friction points, we typically use a combination of funnel analysis and session replays. Here\u2019s our process:<\/p>\n<ol type=\"1\">\n<li>Use funnel analysis to track how users progress through your onboarding milestones and pinpoint where they drop off.<\/li>\n<li>Leverage session replays to dive deeper into user behavior and understand exactly why they struggle at those points.<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/activation-conversion-funnel-analysis_fdccae21eb5169bde7be73b528bdf813_800.png 1x, https:\/\/images.storychief.com\/account_6827\/activation-conversion-funnel-analysis_fdccae21eb5169bde7be73b528bdf813_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/activation-conversion-funnel-analysis_fdccae21eb5169bde7be73b528bdf813_800.png 1x, https:\/\/images.storychief.com\/account_6827\/activation-conversion-funnel-analysis_fdccae21eb5169bde7be73b528bdf813_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/activation-conversion-funnel-analysis_fdccae21eb5169bde7be73b528bdf813_800.png\" alt=\"Funnel analysis for product-led onboarding\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s<\/a> funnel analysis visualizes the conversion funnel step-by-step from signup to value realization.<\/figcaption><\/figure>\n<p>With these insights in hand, implement targeted improvements through small, measured changes. A\/B testing helps validate whether these changes actually solve the problems you&#8217;ve identified.<\/p>\n<h2 id=\"emrer\">Product-led onboarding examples to inspire you<\/h2>\n<p>To help you design your own suitable product-led onboarding experience, here are some examples of successful product-led onboarding flows to guide you.<\/p>\n<h3 id=\"as96r\"><strong>Attention Insights \u2013 built using Userpilot<\/strong><\/h3>\n<p>Attention Insights is an AI-powered tool offering attention heat map analysis of websites, ads, and other designs before launch. After adopting Userpilot to build a frictionless user onboarding process, it managed to <a href=\"https:\/\/userpilot.com\/blog\/attention-insight-userpilot-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">successfully improve user activation by 47%<\/a>.<\/p>\n<p>Let&#8217;s go over all the changes Attention Insight made to its onboarding content to accomplish this.<\/p>\n<p>It introduced an <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a> to show new users who signed up for the trial key steps for building their first project.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-interactive-walkthrough_9c691a9e94a44104cd9ba42651e7a270_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-interactive-walkthrough_9c691a9e94a44104cd9ba42651e7a270_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-interactive-walkthrough_9c691a9e94a44104cd9ba42651e7a270_800.jpg\" alt=\"Attention Insights\u2019 interactive walkthrough\" \/><\/picture><figcaption>Interactive walkthroughs introduce users to key tasks and accelerate product adoption by encouraging active learning.<\/figcaption><\/figure>\n<p>It also offered an <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklist<\/a> to guide users through essential tasks and actions they need to complete.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-onboarding-checklist_ad65f40d902394f4b62f59e0faabe070_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-onboarding-checklist_ad65f40d902394f4b62f59e0faabe070_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-onboarding-checklist_ad65f40d902394f4b62f59e0faabe070_800.png\" alt=\"Attention Insights\u2019 onboarding checklist\" \/><\/picture><figcaption>Onboarding checklists guide users step-by-step, minimize confusion, and ensure important actions get completed.<\/figcaption><\/figure>\n<p>When users click on each task, it opens up an interactive walkthrough that provides hands-on instructions for that specific task. This makes it easier for new users to learn how to use the tool without needing to figure out everything on their own.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-onboarding-flows_e495060d2c285e4dbb24447d7c6904a5.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-onboarding-flows_e495060d2c285e4dbb24447d7c6904a5.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/attention-insights-onboarding-flows_e495060d2c285e4dbb24447d7c6904a5.gif\" alt=\"Attention Insights\u2019 onboarding flows\" \/><\/picture><figcaption>Attention Insights combines its onboarding checklist with walkthroughs, with each task accompanied by its own guide.<\/figcaption><\/figure>\n<h3 id=\"5mrb\"><strong>Slack<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a>, the team communication platform, provides a <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">quick video tour<\/a> to familiarize users with key elements, features, and terms.<\/p>\n<p>The video is kept short, under a minute, to retain attention and keep the content easily digestible for new users. Plus, product videos also encourage flexible learning. Since videos can be paused or replayed as needed, catering to individual learning speeds.<\/p>\n<p>Such an approach works for Slack because it&#8217;s a relatively easy-to-understand tool. So a hyper-personalized in-app walkthrough isn&#8217;t really necessary.<\/p>\n<figure class=\"video strchf-type-video regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; padding-top: 56.5%;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" title=\"How to use Slack: Your quick start guide\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FTuOS8E1LZk?feature=oembed&amp;ab_channel=Slack\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>Video tours are great for providing quick, engaging information in bite-sized chunks, and supporting self-paced learning.<\/figcaption><\/figure>\n<h3 id=\"4gu0s\"><strong>Airtable<\/strong><\/h3>\n<p>Airtable understands how important personalization is since no two users are the same. To tap into these differences, it uses a short form during signup, instantly turning a boring process into an opportunity to learn more about its customers.<\/p>\n<p>By collecting information, such as the user\u2019s role, industry, and organization size, Airtable can then tailor the onboarding experience according to <a href=\"https:\/\/userpilot.com\/blog\/user-needs-analysis-example\/\" target=\"_blank\" rel=\"noopener noreferrer\">specific user needs<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-signup-form_eaef643b07eb21fae0db0603bb7484b9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-signup-form_eaef643b07eb21fae0db0603bb7484b9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-signup-form_eaef643b07eb21fae0db0603bb7484b9_800.png\" alt=\"Airtable signup flow form\" \/><\/picture><figcaption>Collecting user data during signup helps improve onboarding personalization and customer targeting.<\/figcaption><\/figure>\n<p>In the onboarding flow itself, Airtable engages users through <a href=\"https:\/\/userpilot.com\/blog\/user-interface-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive UI patterns<\/a> like hotspots, tooltips, and slideouts. These elements direct the user&#8217;s attention to relevant areas of the page and ensure they\u2019re shown appropriate, contextual guidance.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-tooltips_84489c4d90c911104ca572cacbc975ee_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-tooltips_84489c4d90c911104ca572cacbc975ee_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-tooltips_84489c4d90c911104ca572cacbc975ee_800.png\" alt=\"Airtable tooltips for product-led onboarding guidance\" \/><\/picture><figcaption>Onboarding tooltips are great for providing contextual guidance, driving feature discovery, and engaging users interactively.<\/figcaption><\/figure>\n<p>Similar to Userpilot, Airtable also offers <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service support<\/a> using an <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app resource center<\/a>. This is an invaluable part of product-led onboarding since users get to access guides, tutorials, and support\u2014all within the app.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-resource-center_b6efb313e8bb7ff908e1bb597a2e8c45_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-resource-center_b6efb313e8bb7ff908e1bb597a2e8c45_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-resource-center_b6efb313e8bb7ff908e1bb597a2e8c45_800.png\" alt=\"Airtable's in-app resource center\" \/><\/picture><figcaption>In-app resource centers help users troubleshoot independently without waiting for support or disrupting their workflows.<\/figcaption><\/figure>\n<h2 id=\"fuo3a\">Conclusion<\/h2>\n<p>One final bit of advice that warrants special emphasis: <strong>Product-led onboarding doesn\u2019t mean you have to entirely remove any human involvement<\/strong>.<\/p>\n<p>While the product is the main driver during product-led onboarding, users might still need additional help and guidance, which requires human support. So, you may benefit from creating a hybrid approach that blends automated product-led onboarding with personalized customer success assistance.<\/p>\n<p>Want to design engaging product-led onboarding experiences? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot Demo <\/a>and see how you can implement onboarding walkthroughs, checklists, and tooltips to better contextually guide users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value &#038; enhances user experience.<\/p>\n","protected":false},"author":61,"featured_media":255090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[49,124,6902,381,50,51],"class_list":["post-12479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-onboarding-category","tag-onboarding-experience","tag-product-led-growth","tag-product-led-strategy","tag-product-onboarding","tag-user-onboarding","tag-user-onboarding-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product-Led Onboarding: A New Framework For Driving Customer Success<\/title>\n<meta name=\"description\" content=\"Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value &amp; enhances user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product-Led Onboarding: A New Framework For Driving Customer Success\" \/>\n<meta property=\"og:description\" content=\"Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value &amp; enhances user experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T03:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T13:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armine Matevosyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armine Matevosyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\"},\"author\":{\"name\":\"Armine Matevosyan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/7eeb8087e2e660a45ed7e4de403e88d6\"},\"headline\":\"Product-Led Onboarding: A New Framework For Driving Customer Success\",\"datePublished\":\"2025-01-15T03:19:43+00:00\",\"dateModified\":\"2026-03-13T13:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\"},\"wordCount\":2180,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png\",\"keywords\":[\"Onboarding Experience\",\"product led growth\",\"product led strategy\",\"product onboarding\",\"User Onboarding\",\"User Onboarding Experience\"],\"articleSection\":[\"User Onboarding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\",\"url\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\",\"name\":\"Product-Led Onboarding: A New Framework For Driving Customer Success\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png\",\"datePublished\":\"2025-01-15T03:19:43+00:00\",\"dateModified\":\"2026-03-13T13:34:05+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/7eeb8087e2e660a45ed7e4de403e88d6\"},\"description\":\"Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value & enhances user experience.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"Product-Led Onboarding: A New Framework For Driving Customer Success cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/7eeb8087e2e660a45ed7e4de403e88d6\",\"name\":\"Armine Matevosyan\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/armine\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Product-Led Onboarding: A New Framework For Driving Customer Success","description":"Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value & enhances user experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/","og_locale":"en_US","og_type":"article","og_title":"Product-Led Onboarding: A New Framework For Driving Customer Success","og_description":"Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value & enhances user experience.","og_url":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2025-01-15T03:19:43+00:00","article_modified_time":"2026-03-13T13:34:05+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png","type":"image\/png"}],"author":"Armine Matevosyan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Armine Matevosyan","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/"},"author":{"name":"Armine Matevosyan","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/7eeb8087e2e660a45ed7e4de403e88d6"},"headline":"Product-Led Onboarding: A New Framework For Driving Customer Success","datePublished":"2025-01-15T03:19:43+00:00","dateModified":"2026-03-13T13:34:05+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/"},"wordCount":2180,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png","keywords":["Onboarding Experience","product led growth","product led strategy","product onboarding","User Onboarding","User Onboarding Experience"],"articleSection":["User Onboarding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/product-led-onboarding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/","url":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/","name":"Product-Led Onboarding: A New Framework For Driving Customer Success","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png","datePublished":"2025-01-15T03:19:43+00:00","dateModified":"2026-03-13T13:34:05+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/7eeb8087e2e660a45ed7e4de403e88d6"},"description":"Product-led onboarding is a scalable approach where the product itself guides users. Learn how this method reduces time to value & enhances user experience.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/product-led-onboarding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/product-led-onboarding\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/product-led-onboarding-a-new-framework-for-driving-customer-success_2fba134e99c688760ce681b95bc4b82c_2000.png","width":1876,"height":1228,"caption":"Product-Led Onboarding: A New Framework For Driving Customer Success cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/7eeb8087e2e660a45ed7e4de403e88d6","name":"Armine Matevosyan","url":"https:\/\/userpilot.com\/blog\/author\/armine\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/12479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=12479"}],"version-history":[{"count":6,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/12479\/revisions"}],"predecessor-version":[{"id":630610,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/12479\/revisions\/630610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/255090"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=12479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=12479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=12479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}