{"id":12582,"date":"2022-05-25T23:07:05","date_gmt":"2022-05-25T23:07:05","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-journey-vs-user-flow\/"},"modified":"2025-09-24T15:58:25","modified_gmt":"2025-09-24T15:58:25","slug":"user-journey-vs-user-flow","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/user-journey-vs-user-flow\/","title":{"rendered":"User Journey vs User Flow: What&#8217;s the Difference and Why You Need Both?"},"content":{"rendered":"<p>What&#8217;s the difference between user journey vs <a href=\"https:\/\/userpilot.com\/blog\/tag\/user-flow-maps\/\">user flow<\/a>? In <a href=\"https:\/\/userpilot.com\/role\/ux-design\" target=\"_blank\" rel=\"noopener noreferrer\">UX design<\/a>, there&#8217;s a lot of confusion about what these terms mean\u2014even amongst experienced designers.<\/p>\n<p>After all, they both describe a similar idea: a visual representation of a user&#8217;s actions when interacting with a product.<\/p>\n<p>But despite their close relationship, they differ in several ways.<\/p>\n<p>In this article, we\u2019ll take a look at why you need both, the difference between them, and when to use each to improve your entire user experience.<\/p>\n<p>Let&#8217;s get started.<\/p>\n<p><!-- Interactive Lead Gen: User Journey vs User Flow --><\/p>\n<div id=\"up-quiz-container\">\n<div id=\"up-progress-bar-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/p><\/div>\n<div id=\"up-quiz-content\">\n        <!-- Question 1 --><\/p>\n<div class=\"up-quiz-step active\" id=\"step1\">\n<h3>Which concept gives you a &#8220;macro view&#8221; of a customer&#8217;s entire experience, including emotions and pain points over time?<\/h3>\n<div class=\"up-answer-options\">\n                <button class=\"up-answer-btn\">User Journey<\/button><br \/>\n                <button class=\"up-answer-btn\">User Flow<\/button>\n            <\/div>\n<p class=\"up-subtle-text\">Hint: Think about the big picture, from first awareness to long-term use.<\/p>\n<\/p><\/div>\n<p>        <!-- Question 2 --><\/p>\n<div class=\"up-quiz-step\" id=\"step2\">\n<h3>If you need to map out the specific, step-by-step actions a user takes to complete a single task (like signing up), which would you create?<\/h3>\n<div class=\"up-answer-options\">\n                <button class=\"up-answer-btn\">User Journey<\/button><br \/>\n                <button class=\"up-answer-btn\">User Flow<\/button>\n            <\/div>\n<p class=\"up-subtle-text\">Hint: This is about the detailed path and removing friction from one specific process.<\/p>\n<\/p><\/div>\n<p>        <!-- Question 3 --><\/p>\n<div class=\"up-quiz-step\" id=\"step3\">\n<h3>You&#8217;ve noticed a high drop-off rate during your trial activation. Which tool would be best to identify and fix the specific UI interactions causing friction?<\/h3>\n<div class=\"up-answer-options\">\n                <button class=\"up-answer-btn\">A <a href=\"https:\/\/userpilot.com\/blog\/create-user-journey-map\/\">User Journey Map<\/a> to understand their emotional state.<\/button><br \/>\n                <button class=\"up-answer-btn\">A User Flow Diagram to analyze the step-by-step process.<\/button>\n            <\/div>\n<p class=\"up-subtle-text\">Hint: To fix a leaky bucket, you first need to find the specific hole.<\/p>\n<\/p><\/div>\n<p>        <!-- Final Step \/ Lead Gen --><\/p>\n<div class=\"up-quiz-step\" id=\"step4\">\n<h3>You&#8217;re ready to master both.<\/h3>\n<p>Understanding the user journey vs user flow is key to building better product experiences. Userpilot helps you analyze user behavior, identify friction points in your flows, and guide users through their entire journey\u2014no code required.<\/p>\n<p>            <button id=\"up-cta-btn\">See How Userpilot Can Help<\/button>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- Link to your JavaScript file --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2022\/05\/user-journey-vs-user-flow.js\"><\/script><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6Ztt6gGvmek\" width=\"100%\" height=\"400px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"3ucah\">User journey vs user flow &#8211; quick summary<\/h2>\n<ul>\n<li>User flow is a detailed representation of the path that shows the specific steps users take to complete a particular task.<\/li>\n<li>User flows focus on identifying friction points in the journey and removing them from the UI design, keeping users on a happy path.<\/li>\n<li>A <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy path<\/a> is the shortest path users can take to achieve their desired result without encountering any errors.<\/li>\n<li>User flows are used by designers to map out feature functionality and technical requirements when building products.<\/li>\n<li>The user journey is the representation of the overall experience a customer has while engaging with your product across their journey.<\/li>\n<li>With a journey map, product teams can carry out user research, <a href=\"https:\/\/userpilot.com\/blog\/happy-path-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve user flow<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/product-experience-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">design a personalized product experience.<\/a><\/li>\n<li>Create a <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\">user journey map at the initial research phase of a project to understand user behavior and communicate the entire experience to stakeholders<\/a>.<\/li>\n<li>The key difference between a user flow and a user journey is that a user journey gives a macro view of a customer experience, while a user flow gives a more zoomed-in view of the actions of a user.<\/li>\n<li>The key similarity between these two tools is that they&#8217;re user-centered.<\/li>\n<li>Want to build a better user experience without the stress of coding from scratch? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo call with the Userpilot team<\/a> and get started!<\/li>\n<\/ul>\n<h2 id=\"c7b12\"><strong>What is a user flow?<\/strong><\/h2>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/onboarding-user-flow-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">user flow<\/a> is a detailed illustration that shows the specific steps a user takes to complete a task using your product.<\/p>\n<p>Think of it as a visual map of all the UI interactions the user has.<\/p>\n<p>A user flow is visualized with flow charts, made up of boxes and arrows. Each box represents a step in a user&#8217;s action, like entering information or clicking a button.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><a href=\"http:\/\/www.nngroup.com\" rel=\"nofollow\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-flow-vs-user-journey-nngroup_e274a0fa85199b8b90b6b45ef209cbdb_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-flow-vs-user-journey-nngroup_e274a0fa85199b8b90b6b45ef209cbdb_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-flow-vs-user-journey-nngroup_e274a0fa85199b8b90b6b45ef209cbdb_800.png\" alt=\"Source:nngroup.com\" \/><\/picture><\/a><figcaption>Source: nngroup.com<\/figcaption><\/figure>\n<h3 id=\"bm3bd\"><strong>Example of a user flow<\/strong><\/h3>\n<p>Let&#8217;s say we want to get users to create an account and complete their profiles. Here&#8217;s an example of what a <a href=\"https:\/\/userpilot.com\/blog\/saas-signup-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\">signup flow<\/a> might look like for a social media app:<\/p>\n<ul>\n<li>The user launches the app and lands on the signup screen<\/li>\n<li>The user clicks on signup to create a new account.<\/li>\n<li>At the point of registration, they provide information like email and password<\/li>\n<li>After the user creates an account, they&#8217;re asked to verify their email address<\/li>\n<li>When they&#8217;ve successfully verified their email, they&#8217;re redirected to the profile page to set up their account<\/li>\n<li>When this is completed, they save the changes and go to the home screen<\/li>\n<\/ul>\n<p>The example stated above is known as a <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy path<\/a>. This simply means the path users take to achieve their desired result without encountering friction. In real life, however, things could go differently.<\/p>\n<p>For instance, a user might take other alternative paths, like providing invalid credentials. These <a href=\"https:\/\/userpilot.com\/blog\/happy-path-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">unhappy paths<\/a> can be a gold mine when you&#8217;re looking into improving the user experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-flow-vs-user-journey_c97863a4aeaa5cd3bbec033ddd6f3eba_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-flow-vs-user-journey_c97863a4aeaa5cd3bbec033ddd6f3eba_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-flow-vs-user-journey_c97863a4aeaa5cd3bbec033ddd6f3eba_800.webp\" alt=\"Happy path in UX\" \/><\/picture><figcaption>Happy path in UX.<\/figcaption><\/figure>\n<h2 id=\"3ch6d\"><strong>What&#8217;s the purpose of a user flow?<\/strong><\/h2>\n<p>A user flow describes what a user sees on the screen and how they interact with the screen to move forward. This is critical for designing good product experiences, without getting lost in the details.<\/p>\n<p>In summary, user flow should answer questions like:<\/p>\n<ul>\n<li>What should the user see first?<\/li>\n<li>How will they navigate between screens?<\/li>\n<li>What do users want to accomplish when they use this feature?<\/li>\n<li>What actions will users take at each stage of their journey?<\/li>\n<\/ul>\n<p>It is also important to note that user flow is crucial for the development phase. Developers use this tool to translate designs into physical features.<\/p>\n<p>Also, during a project, it&#8217;s possible to have several user flows.<\/p>\n<p>So, every user flow diagram should have a name and a well-detailed description to communicate what each of the steps is and what it is accomplishing.<\/p>\n<h2 id=\"5sq02\"><strong>When should you use a user flow?<\/strong><\/h2>\n<p>A user flow is used by designers to map out features and technical requirements. It can be used at any stage\u2014before or during development\u2014but it&#8217;s most effective when introduced in the early stages of the design process.<\/p>\n<p>By understanding a user flow, you can analyze where a user drops off and debug the reasons before they become costly issues.<\/p>\n<p>Did they encounter a bug? How can the flow be improved to reduce drop-off? Do we reduce the steps or the number of screens?<\/p>\n<p>These are questions that can be answered by mapping the user flows.<\/p>\n<h2 id=\"3pnnf\"><strong>What is a user journey in UX?<\/strong><\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">A user journey<\/a>, also known as a customer journey, is the experience your customers have when interacting with your product at each touchpoint.<\/p>\n<p>Think of it as the &#8220;story&#8221; of all the interactions and experiences between a user and your product, starting from the awareness stage to the <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation point<\/a>.<\/p>\n<p>A user journey is a comprehensive tool.<\/p>\n<p>Unlike user flows, it takes into consideration the overall customer experience, including the customer&#8217;s emotions, pain points, and expectations across various channels.<\/p>\n<p>With a user journey, you can identify gaps in the customer&#8217;s experience and how you can improve.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-journey-map_8a833a7a50446237008c8f5956cb7cdc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-journey-map_8a833a7a50446237008c8f5956cb7cdc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-journey-map_8a833a7a50446237008c8f5956cb7cdc_800.png\" alt=\"user-journey-map-template\" \/><\/picture><figcaption>A User Journey map template.<\/figcaption><\/figure>\n<h3 id=\"9chnd\"><strong>Example of a user journey<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">User journey maps<\/a> can be built in different stages and for multiple user personas. For example, you can map:<\/p>\n<ul>\n<li>A day in the life journey to discover the activities of your users on a regular day- this helps you better understand them and how they interact with multiple products, not just yours. It also makes you more mindful when making decisions.<\/li>\n<li>The current state of your user and how the product and experience are so you can uncover friction points in their journey.<\/li>\n<li>The future state user journey map to predict what their experience will look like. This often involves assumptions.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/future-state-user-journey-example_df5c793e148143f3572e4f108e4cb157_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/future-state-user-journey-example_df5c793e148143f3572e4f108e4cb157_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/future-state-user-journey-example_df5c793e148143f3572e4f108e4cb157_800.webp\" alt=\"future-state-user-journey-example\" \/><\/picture><figcaption>Source: Brightvessel<\/figcaption><\/figure>\n<h2 id=\"9a68j\"><strong>What&#8217;s the purpose of a user journey?<\/strong><\/h2>\n<p>A user journey <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">tracks users&#8217; behavior<\/a> when they&#8217;re interacting with your product.<\/p>\n<p>A well-designed <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey map<\/a> will give you insights into your personas&#8217; minds to see what they&#8217;re thinking, feeling, and seeing at every point of interaction.<\/p>\n<p>It also identifies possible friction points and potential areas for improvement.<\/p>\n<p>With a journey map, product teams can carry out user research, <a href=\"https:\/\/userpilot.com\/blog\/happy-path-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve user flow<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/product-experience-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">design a personalized product experience<\/a> as well as a <a href=\"https:\/\/userpilot.com\/blog\/userpilot-for-mobile-onboarding\/\" target=\"_blank\" rel=\"noopener\">mobile experience<\/a>.<\/p>\n<p>The bottom line is, that without &#8220;seeing&#8221; the user&#8217;s journey, it\u2019s hard to work on improving the overall product experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-experience-user-flow-vs-user-journey_ab03e40cb1bd50757ca3a80f2aacf348_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-experience-user-flow-vs-user-journey_ab03e40cb1bd50757ca3a80f2aacf348_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-experience-user-flow-vs-user-journey_ab03e40cb1bd50757ca3a80f2aacf348_800.webp\" alt=\"Product experience in UX\" \/><\/picture><figcaption>Product experience in UX<\/figcaption><\/figure>\n<h3 id=\"5d9vh\"><strong>When should you use a user journey?<\/strong><\/h3>\n<p>Customer journey maps should be created during the research phase of a project. Using this tool, project teams can capture a complete picture of the customer&#8217;s journey and see the product from the user&#8217;s point of view.<\/p>\n<p>A journey map is also a great tool to walk stakeholders through the entire user journey, irrespective of their technical background.<\/p>\n<p>In addition to this, customer journey maps also serve as a way to track user interactions and obtain feedback at every touchpoint that is valuable for <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product improvements.<\/a><\/p>\n<p>With the collected feedback, it\u2019s easy to <a href=\"https:\/\/userpilot.com\/blog\/key-product-prioritization-frameworks\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritize the features<\/a> important to the users.<\/p>\n<h2 id=\"5saqe\"><strong>What is the difference between user journey and user flow?<\/strong><\/h2>\n<p>User journeys and user flows are two different types of user experience mapping. Although they both map out the path of a user, they do so in different ways.<\/p>\n<p>The key difference between a user journey and a user flow is that a user journey focuses on the overall experience of an individual user, while a user flow focuses on each step in the design process. Here are other things that make them different:<\/p>\n<ul>\n<li><strong>The number of users considered<\/strong><\/li>\n<\/ul>\n<p>A user flow concentrates on individual micro-interactions, while user journeys examine the macro-interactions of multiple user personas at once. Because of this, it\u2019s often easier to create and maintain a user flow than a full-blown user journey map.<\/p>\n<ul>\n<li><strong>The purpose<\/strong><\/li>\n<\/ul>\n<p>User journey helps you understand the overall experience of your customers at different touchpoints. User flow, on the other hand, outlines the process that each user takes to achieve their goal.<\/p>\n<ul>\n<li><strong>The specificity of actions<\/strong><\/li>\n<\/ul>\n<p>User journeys are more generic. It gives you a bird&#8217;s-eye view of customer behavior across different platforms (mobile apps, web apps, etc.). In contrast, user flows are a lot more detailed and centered around one interface, e.g. web apps, capturing one step at a time.<\/p>\n<ul>\n<li><strong>The key focus<\/strong><\/li>\n<\/ul>\n<p>A user journey is experience-focused; it deals with the users\u2019 experience at each stage of interaction. User flow is action-focused; it concentrates on the details of the actions a user takes.<\/p>\n<ul>\n<li><strong>Time range measured<\/strong><\/li>\n<\/ul>\n<p>User flow details the steps taken at a specific time, whereas a user journey map concentrates on the steps taken over time\u2014from the awareness stage to when they actually buy from you.<\/p>\n<h2 id=\"2lm4f\"><strong>What are the similarities between user flows vs user journeys?<\/strong><\/h2>\n<p>Now that we&#8217;ve covered the differences between user flow vs user journey, it&#8217;s time to focus on what they have in common. Here are some similarities:<\/p>\n<ul>\n<li>They both have a common end goal\u2014the user<\/li>\n<li>Both focus on creating the best user experience<\/li>\n<li>Both monitor how a user interacts with a product during its lifecycle<\/li>\n<li>Both tools are used for identifying users&#8217; goals and pain points<\/li>\n<li>They can also be used as a communication tool for stakeholders and developers<\/li>\n<li>They give us insight into users&#8217; needs and which features to prioritize<\/li>\n<\/ul>\n<h2 id=\"eh9fg\"><strong>What comes first, user flow or user journey? Do you need both?<\/strong><\/h2>\n<p>The short answer is neither.<\/p>\n<p>Just like it&#8217;s hard to know if UI or UX comes first, it&#8217;s hard to tell if the user flow should come before the user journey. But here\u2019s a better way to look at it.<\/p>\n<p>The user interface (UI) is mapped using user flows. This means that the user flow determines what appears on the user&#8217;s screen at different times.<\/p>\n<p>Meanwhile, the user experience is mapped using user journeys. They go hand-in-hand with each other.<\/p>\n<p>Start by mapping the main stages of the user journey, then add experience details with user flow maps. Also, it&#8217;s important to note that user journeys are used to map the entire journey of a user or specific interactions for a more granular view.<\/p>\n<p>For example, you can map a user&#8217;s journey from trial signup to the activation point.<\/p>\n<p>This will help you to understand the main steps the users go through to convert. It will also reveal points of drop-off and why. That is why it\u2019s best practice to create multiple flows that look at the UI steps the user takes.<\/p>\n<h2 id=\"4p31j\"><strong>Conclusion<\/strong><\/h2>\n<p>Both user flow and user journey are great tools for creating an enhanced user experience. While user flows describe the specific steps a user takes to complete an action, the user journey considers the emotional response to each step.<\/p>\n<p>Combining both tools creates a good user experience that increases customer satisfaction.<\/p>\n<p>Want to build a better user experience without the stress of coding from scratch? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo call with the Userpilot team<\/a> and get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the difference between user journey vs user flow? In UX design, there&#8217;s a lot of confusion about what these terms mean\u2014even amongst experienced designers. But despite their close relationship, they differ in several ways. In this article, we\u2019ll take a look at why you need both, the difference between them, and when to use each to improve your entire user experience.<\/p>\n","protected":false},"author":51,"featured_media":12584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[25,289,488],"tags":[52,420,201,161,551,536],"class_list":["post-12582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success","category-saas","category-user-engagement","tag-product-experience","tag-saas-user-journey","tag-user-experience","tag-user-flow","tag-user-journey-vs-user-flow","tag-ux-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User Journey vs User Flow: What&#039;s the Difference and Why Use Both?<\/title>\n<meta name=\"description\" content=\"User journey vs user flow? Here&#039;s an overview of the main differences and examples of when you should use each one. Hint: you do need both!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/user-journey-vs-user-flow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Journey vs User Flow: What&#039;s the Difference and Why Use Both?\" \/>\n<meta property=\"og:description\" content=\"User journey vs user flow? Here&#039;s an overview of the main differences and examples of when you should use each one. 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