{"id":13002,"date":"2024-09-16T04:41:08","date_gmt":"2024-09-16T04:41:08","guid":{"rendered":"https:\/\/userpilot.com\/blog\/human-centered-design-vs-design-thinking\/"},"modified":"2026-04-14T06:12:51","modified_gmt":"2026-04-14T06:12:51","slug":"human-centered-design-vs-design-thinking","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/human-centered-design-vs-design-thinking\/","title":{"rendered":"Human-Centered Design vs Design Thinking Process: Is There a Difference?"},"content":{"rendered":"

What’s the difference between human-centered design vs. design thinking? Are there any similarities? Which design approach should UX designers<\/a> use during product development?<\/p>\n

In this article, we\u2019ll discuss the difference between the two, their similarities, and the steps of each approach.<\/p>\n

Let\u2019s dive right in.<\/p>\n

What is human-centered design?<\/strong><\/h2>\n

Human-centered design (HCD) is a design approach that prioritizes user needs and experience above everything else. It incorporates user feedback<\/a>, deep empathy for users, user sentiment, and user behavior<\/a> into product development to design responsive products.<\/p>\n

With this approach, UX designers and product teams<\/a> are guided toward creating products that meet people’s needs and expectations.<\/p>\n

Is human-centered design the same as user-centered design?<\/strong><\/h2>\n

Nuances shouldn’t matter. The goal is most important.<\/p>\n

\u201cThe challenge is to use the principles of human-centered design to produce positive results, products that enhance lives and add to our pleasure and enjoyment. The goal is to produce a great product, one that is successful, and that customers love. It can be done.” \u2014 Don Norman, \u201cGrand Old Man of User Experience\u201d<\/em><\/p><\/blockquote>\n

Usually, we define \u201chuman\u201d and “user” as one word because they refer to the end-users. In UX design<\/a>, however, there is a slight difference.<\/p>\n

For instance, human-centered designs are based on human perspective, characteristics, and psychology. In this case, designers classify \u201chumans\u201d as one user.<\/p>\n

In comparison, the user-centered design divides users into smaller segments to create user-friendly solutions.<\/p>\n

For example, when designing a social media app, the human-centered design would focus on functionality and visuals. Meanwhile, the user-centered design would focus on customizing product features<\/a> to cater to creators and other segments.<\/p>\n

What is design thinking?<\/strong><\/h2>\n

Design thinking is a problem-solving approach that involves understanding the full context of a problem, applying design solutions, and iterating until you get it right.<\/p>\n

It\u2019s about building products that are not only visually appealing, but also useful, intuitive, and compelling.<\/p>\n

Human-centered design vs. design thinking<\/strong><\/h2>\n

Although both human-centered design and design thinking focus on the end-user, they do this in slightly different ways.<\/p>\n

The differences between human-centered design and design thinking can be found in the approaches taken to create solutions, the tools used, and the outcomes.<\/p>\n

But ultimately both have empathy, problem-solving, iteration and collaboration at their core.<\/p>\n

\"Human-Centered-Design-vs-Design-Thinking\"<\/picture>
The difference between human-centered and design thinking.<\/figcaption><\/figure>\n

Differences between design thinking and human-centered design<\/strong><\/h3>\n

Here are some differences between the two:<\/p>\n

    \n
  1. Time of use:<\/strong> design thinking begins at the early stage of product development. The human-centered design comes during and after product development, with the aim of fine-tuning the products into a solution that users love.<\/li>\n
  2. Key Focus:<\/strong> Human-centered design monitors the emotional engagement of users, while design thinking combines this with the technicality and feasibility of the product.<\/li>\n
  3. Level of clarity:<\/strong> design thinking is made up of assumptions, whereas human-centered design is based on real data from users.<\/li>\n
  4. Aim:<\/strong> Where design thinking encourages innovative solutions, the human-centered design prioritizes good usability<\/a> and a great user experience<\/a>.<\/li>\n
  5. Process: <\/strong>While the design thinking process is experimental, human-centered design makes decisions based on user feedback<\/a>.<\/li>\n<\/ol>\n

    Similarities between design thinking and human-centered design<\/strong><\/h3>\n

    Here are the similarities between the two design processes:<\/p>\n

      \n
    1. They’re both user-focused:<\/strong> both approaches have the user’s best interest at heart.<\/li>\n
    2. Empathy:<\/strong> they’re driven by empathy for the user.<\/li>\n
    3. Aim:<\/strong> the end goal is to create solutions that are usable, efficient, and engaging for the user.<\/li>\n
    4. They\u2019re both iterative:<\/strong> both methods use continuous A\/B testing<\/a> and usability testing<\/a> to improve the product.<\/li>\n
    5. Method:<\/strong> They use research, user testing, and feedback<\/a> to guide designers when solving problems.<\/li>\n
    6. Teams involved:<\/strong> Both methods involve collaboration between designers and users to ensure great output.<\/li>\n<\/ol>\n

      Is design thinking a human-centered approach?<\/strong><\/h2>\n

      Short answer, yes. Both design solutions follow the principles discussed below. Also, you can\u2019t use either without listening to users’ feedback.<\/p>\n

        \n
      1. User-centric approach:<\/strong> puts the end-user at the heart of the design with a real context of use in mind.<\/li>\n
      2. Problem-solving:<\/strong> digs deep to uncover the user’s problems and recommends an appropriate solution.<\/li>\n
      3. Systemized: <\/strong>works in an interconnected series.<\/li>\n
      4. Iterative process:<\/strong> undergoes a continuous process of building, refining, and improving to satisfy user needs.<\/li>\n<\/ol>\n

        What are the 4 phases of the human-centered design process<\/strong><\/h2>\n

        There are four phases to carrying out human-centered design:<\/p>\n

          \n
        1. Inspiration:<\/strong> At this stage, designers determine their ideal audience, observe their behavior, and identify a problem they need to solve.<\/li>\n
        2. Ideation:<\/strong> Next, brainstorm ideas to solve the identified problems using various techniques like storyboarding, mind mapping, etc.<\/li>\n
        3. Implementation:<\/strong> Next, translate ideas into actual designs. Create prototypes<\/a> to test ideas before moving into production.<\/li>\n
        4. Validation and testing:<\/strong> Conduct user testing at intervals to improve the product based on feedback<\/a> from users.<\/li>\n<\/ol>\n
          \"human-centered-design-process\"<\/picture>
          The Human-Centered Design Process<\/a>.<\/figcaption><\/figure>\n

          What are the 6 steps of the design thinking process?<\/strong><\/h2>\n

          There are six steps in the design thinking process:<\/p>\n

            \n
          1. Empathize: <\/strong>Understand the users\u2019 needs, goals, and expectations.<\/li>\n
          2. Define: <\/strong>Identify the problem you want to solve by uncovering the user’s pain points and challenges.<\/li>\n
          3. Ideate:<\/strong> Brainstorm multiple ideas for solving the identified problem.<\/li>\n
          4. Prototype:<\/strong> Create prototypes of the proposed solution to test the product on users before production.<\/li>\n
          5. Test:<\/strong> Test prototypes on real people and collect real data using usability testing<\/a>. Adjust designs based on feedback from testing sessions.<\/li>\n
          6. Implement:<\/strong> Bring the ideas to life through development.<\/li>\n<\/ol>\n
            \"design-thinking-steps\"<\/picture>
            Source: nngroup<\/figcaption><\/figure>\n

            How to build better products with a human-centered design approach<\/strong><\/h2>\n

            Use human-centered design to improve an existing product, enhance user experience<\/a>, or gain a competitive edge. The goal is to understand users’ frustrations, identify friction points, and gauge their emotions<\/a> when using your product.<\/p>\n

            In summary, human-centered design reveals happy paths<\/a>, unhappy paths<\/a>, good ux design<\/a>, and bad ux design<\/a>.<\/p>\n

            Here’s how to identify these design opportunities.<\/p>\n

            Segment users to gather feedback from specific cohorts<\/strong><\/h3>\n

            Dividing customers into user segments<\/a> helps you understand how different people get value from your product. This granular feedback collection will help with more contextual insights.<\/p>\n

            <\/picture><\/figure>\n

            For example, you can gather in-app feedback<\/a> to know why one customer segment interacts with a feature and why others aren’t.<\/p>\n

            Collect user feedback on-demand from real users<\/strong><\/h3>\n

            Make it easy for users to give feedback when they want to. Don\u2019t stress them. A simple feedback UI<\/a> gives you access to relevant insights and helps you dig deep into what prompts users to leave feedback: frustration or delight.<\/p>\n

            Whichever it is, adding an always-on feedback widget<\/a> lets you capture the best feedback. It also helps you create better solutions for users’ problems as well as understand what brings value to them.<\/p>\n

            The feedback widget<\/a> on Miro is a perfect example. Miro embeds these widgets in multiple places to get contextual feedback<\/a>.<\/p>\n

            Also, don\u2019t go overboard when collecting feedback. Instead, collect granular feedback at different touchpoints. In this example below, the feedback feature appears when adding details to a card on your board.<\/p>\n

            \"miro-human-centered-design\"<\/picture>
            Source: Miro<\/figcaption><\/figure>\n

            When you click on the emoji icon, a small survey appears.<\/p>\n

            \"Example<\/picture>
            Example of a feedback widget survey<\/a>.<\/figcaption><\/figure>\n

            Validate ideas with fake door tests<\/strong><\/h3>\n

            Fake door testing<\/a> is a technique for testing a product idea before it exists. This can be useful before you build a prototype, a new feature, or a product enhancement<\/a>.<\/p>\n

            If in doubt, try a fake door test<\/a> to confirm if users would want the product. Think of it as idea validation or a product experiment<\/a>.<\/p>\n

            The best time to do this is before you build a prototype, so you don\u2019t spend time building products that no one wants. Let\u2019s say you\u2019re considering a potential feature and you need to validate it.<\/p>\n

            How do you do that? It\u2019s simple.<\/p>\n

            Launch an in-app prompt<\/a>\u2014a modal<\/a> works great\u2014to invite users and test new features. Based on how many people are interested, you can validate if the idea will bring value to the users or not.<\/p>\n

            Of course, you have to tell users this was a test. But you tested the desire and can use the opportunity to invite people to join a beta test participant waiting list.<\/p>\n

            This way, you build interest even before you build the product.<\/p>\n

            Note: Avoid doing these tests too often on the same user segment to avoid frustration.<\/strong><\/p>\n

            Let\u2019s take a look at an example to illustrate how it would look if Asana decided to perform a fake door test for their goal feature. Note that this example is purely fictional, and the images are for illustration purposes.<\/p>\n

            The first step would be to add the feature to the UI and attach a tooltip<\/a> prompting action.<\/p>\n

            \"fake-door-test-tooltip-asana-human-centered-design\"<\/picture>
            Create tooltips.<\/figcaption><\/figure>\n

            When users click on the button, tell them it’s a test and invite them to join a testing group. This way, you have customers ready to test and give feedback<\/a> once you launch.<\/p>\n

            \"An<\/picture>
            An example of a fake door test.<\/figcaption><\/figure>\n

            Use A\/B testing to always improve the user experience<\/strong><\/h3>\n

            Use A\/B testing<\/a> to test small changes and their direct impact on the end user’s experience. Test new features<\/a>, welcome page design<\/a>, happy paths<\/a>, onboarding flows<\/a>, and different feedback UI.<\/p>\n

            But don\u2019t leave out smaller elements like the choice of button colors or in-app messaging<\/a>. Also test for bad UX design<\/a> to recognize friction points and remove unnecessary steps in a process, e.g., shortening the signup<\/a> form.<\/p>\n

            For example, you could test if adding small tooltips could help users find their way around your product\u2019s UI and enhance their first-time user experience<\/a>.<\/p>\n

            The best thing is that it\u2019s easy to set up A\/B tests for in-app product experiences<\/a>.<\/p>\n

            \"User<\/picture>
            User segmentation.<\/figcaption><\/figure>\n

            From our little experiment, you can see how one small change impacted the user experience. With this result, it’s easier to make an informed decision about what users like.<\/p>\n

            \"Userpilot<\/picture>
            Cconduct A\/B testing for different user segments.<\/figcaption><\/figure>\n

            Conclusion<\/strong><\/h2>\n

            Though human-centered design and design thinking have a similar focus, they do so in different ways.<\/p>\n

            At the initial stages of product development, design thinking works okay. However, if you want to build an exceptional product, then embracing human-centered design is the way to go.<\/p>\n

            Want to build better human-centered products? Book a demo with Userpilot<\/a> today and see how we can help you collect relevant feedback and test ideas!<\/p>\n

            <\/div>\n","protected":false},"excerpt":{"rendered":"

            Interested in learning the difference between human-centered design vs. design thinking, their similarities, and which approach is better to create user-friendly products?<\/p>\n","protected":false},"author":51,"featured_media":13004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[993,994,819,536,864],"class_list":["post-13002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-ux-inspiration","tag-design-thinking","tag-human-centered-design","tag-product-development","tag-ux-design","tag-ux-designer"],"acf":[],"yoast_head":"\nHuman-Centered Design vs Design Thinking: Is There a Difference?<\/title>\n<meta name=\"description\" content=\"Learn the difference between human-centered design vs. design thinking, similarities, and the best way to create user-friendly 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