{"id":13147,"date":"2022-07-07T19:12:01","date_gmt":"2022-07-07T19:12:01","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-stickiness\/"},"modified":"2026-04-06T08:36:28","modified_gmt":"2026-04-06T08:36:28","slug":"customer-stickiness","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-stickiness\/","title":{"rendered":"Customer Stickiness 101 &#8211; The Complete Guide For SaaS"},"content":{"rendered":"<p>You might have a great product, but are your <a href=\"https:\/\/userpilot.com\/product\/engagement-layer\" target=\"_blank\" rel=\"noopener noreferrer\">users engaging <\/a>with it? Without customer stickiness:<\/p>\n<ul>\n<li>You\u2019ll find it impossible to generate brand advocates.<\/li>\n<li>Customer retention will be harder to improve.<\/li>\n<li>You\u2019ll have weaker word-of-mouth.<\/li>\n<li>You won\u2019t be able to engage customers with your product.<\/li>\n<\/ul>\n<p>For all these reasons, we\u2019ve built this guide on how to drive stickiness and use it to improve customer loyalty.<\/p>\n<p>Let\u2019s go over the basics first.<\/p>\n<h2 id=\"elesp\"><strong>What is customer stickiness?<\/strong><\/h2>\n<p>Customer stickiness is when your users keep experiencing repeated value and decide to stick around through renewing their subscriptions (for SaaS businesses) or purchasing multiple times from your store (when we talk about eCommerce).<\/p>\n<p>Typically customer stickiness is achieved because of transactional values such as price, quality, service delivery, and more.<\/p>\n<h2 id=\"c227u\"><strong>What is brand stickiness?<\/strong><\/h2>\n<p>Brand stickiness means that your customer is incentivized to \u201cstick\u201d with your brand because of an emotional or convenient incentive.<\/p>\n<p>This goes back to your brand reputation and how the user perceives it. Sometimes brand stickiness happens because the user wants to be associated with the same values your brand is recognized for (think Apple products) or because you give them a reason to stick to your brand ( think Amazon customer service and variety of products available- how convenient, right?).<\/p>\n<p>For example, the customer sticks with your product because changing it would mean having to spend time migrating data, going through a demo, and setting up configurations again.<\/p>\n<h2 id=\"4cnt6\"><strong>Customer stickiness vs. customer loyalty<\/strong><\/h2>\n<p>Compared to customer stickiness which focuses on repeated value and purchases, customer loyalty is about building a relationship that involves trust, affinity, and moral values.<\/p>\n<p>And you do this by strengthening your relationship with existing customers.<\/p>\n<p>It&#8217;s easy to confuse the two, but think of it like this: customer stickiness is all about building new relations (it&#8217;s always about the next purchase or the next subscription renewal) while loyalty is a long nurturing game.<\/p>\n<p><strong>Pro tip: <\/strong>The best way to measure customer loyalty with quantitative data is with <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">NPS surveys<\/a> and aiming for a minimum score of 41 (as Satmetrix\u2019s benchmark suggests for SaaS businesses).<\/p>\n<p>Each industry is different, so even if benchmarks can give you an idea of a good score, you should reply on comparisons with your own benchmark data.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/NPS-score-customer-stickiness_082b1aa369d178c1941d784775235bae_800.png 1x, https:\/\/images.storychief.com\/account_6827\/NPS-score-customer-stickiness_082b1aa369d178c1941d784775235bae_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/NPS-score-customer-stickiness_082b1aa369d178c1941d784775235bae_800.png 1x, https:\/\/images.storychief.com\/account_6827\/NPS-score-customer-stickiness_082b1aa369d178c1941d784775235bae_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/NPS-score-customer-stickiness_082b1aa369d178c1941d784775235bae_800.png\" alt=\"NPS score customer stickiness\" \/><\/picture><figcaption>NPS Survey.<\/figcaption><\/figure>\n<h2 id=\"8sgjv\"><strong>Product stickiness vs. customer stickiness<\/strong><\/h2>\n<p>You achieve <a href=\"https:\/\/userpilot.com\/blog\/increase-product-stickiness-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product stickiness<\/a> when a customer understands the product\u2019s value and actively <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\" target=\"_blank\" rel=\"noopener noreferrer\">engages with essential features<\/a> that drive customer success.<\/p>\n<p>Here, the goal is to design a product that\u2019s irreplaceable, engages users, and gets the job done, using strategies like <a href=\"https:\/\/userpilot.com\/blog\/hook-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Hook Model<\/a> for example.<\/p>\n<p>And although a sticky product leads to more customer stickiness, they\u2019re not the same.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/increase-product-stickiness-saas\/\">Product stickiness<\/a> is about the product&#8217;s potential of retaining users. It&#8217;s achieved through building an engaging product, while customer stickiness is when users discover and experience the value and decide to stick around.<\/p>\n<p>In short, customer stickiness is the end result of a sticky product.<\/p>\n<h2 id=\"226df\"><strong>Customer stickiness vs. customer retention<\/strong><\/h2>\n<p>Customer retention measures the percentage of customers who keep using your product after a specific period of time. Plus, it relates to many other financial or business metrics such as <a href=\"https:\/\/userpilot.com\/blog\/gross-retention-vs-net-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">net\/gross retention<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/improve-net-dollar-retention-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">net dollar retention<\/a>.<\/p>\n<p>In contrast, customer stickiness has to do with the users&#8217; decision and motivation to stick around and buy more from you due to the transactional value behind it.<\/p>\n<p>Customer stickiness is about why and how to make users repeat purchases and retention is kind of like a measure of how well you are doing and the impact it has on your business.<\/p>\n<h2 id=\"587nj\"><strong>How do you measure customer stickiness?<\/strong><\/h2>\n<p>The customer stickiness formula is pretty simple:<\/p>\n<blockquote><p><strong>Customer stickiness = (repeat customers \/ all customers) x 100<\/strong><\/p><\/blockquote>\n<p>For example, if 1000 new customers sign up every month and 230 of them purchase a paid plan more than once, your average customer stickiness level would be 23% percent.<\/p>\n<h2 id=\"elgi\"><strong>Why should you care about customer stickiness?<\/strong><\/h2>\n<p>You might think measuring customer stickiness isn\u2019t necessary. But, more customer stickiness means:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Less churn<\/a><\/li>\n<li>Easier upsells and <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansions<\/a><\/li>\n<li>More <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand advocates<\/a> who\u2019ll spread positive word-of-mouth<\/li>\n<\/ul>\n<p>Let\u2019s go over these benefits.<\/p>\n<h3 id=\"57j3d\"><strong>Customer stickiness drives churn reduction<\/strong><\/h3>\n<p>Customers will churn when they don\u2019t experience the value of a product they paid for.<\/p>\n<p>With more stickiness, users make repeated purchases because they see your offer as a good transaction (due to price, number of features, utility, and so on)\u2014and providing repeated value equals more reasons to stick around (and less churn, of course).<\/p>\n<h3 id=\"9f5va\"><strong>It&#8217;s easier to upsell to loyal customers and increase expansion MRR<\/strong><\/h3>\n<p>More stickiness won\u2019t only <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce your churn rates<\/a>.<\/p>\n<p>When a customer keeps experiencing high value by using your product, and keeps renewing their subscription it\u2019s easier to generate <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a> through upsells \u2014resulting in higher <a href=\"https:\/\/userpilot.com\/blog\/expansion-mrr\/\" target=\"_blank\" rel=\"noopener noreferrer\">expansion MRR<\/a>.<\/p>\n<h3 id=\"4u8ef\"><strong>Customer stickiness drives positive word-of-mouth<\/strong><\/h3>\n<p>Sticky customers are more likely to become <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand advocates<\/a> and talk proudly about your brand.<\/p>\n<p>And, you can easily convince brand advocates to leave testimonials, refer your brand to their network, and write reviews on platforms like G2, ProductHunt, and Capterra\u2014which is social proof you can capitalize on your marketing.<\/p>\n<p>Here&#8217;s how you can <a href=\"https:\/\/www.youtube.com\/watch?v=1q7QOEIrj08\" target=\"_blank\" rel=\"nofollow noopener\">drive WOM with in-app engagement<\/a>.<\/p>\n<figure class=\"video strchf-type-video regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; height: 400px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" title=\"Driving WOM &amp; Account Expansion with Interactive Secondary Onboarding with Adina Timar\" src=\"https:\/\/www.youtube.com\/embed\/1q7QOEIrj08?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<h2 id=\"29iu0\"><strong>How to increase customer stickiness<\/strong><\/h2>\n<p>Customer stickiness starts with a transactional relationship. But you don\u2019t need to decrease your prices and kill your margins.<\/p>\n<p>It&#8217;s more about an exchange of value, even though it involves money in the end.<\/p>\n<p>Since we buy based on perceived value rather than rational thoughts, you only need to provide repeated value to incentivize repeated sales.<\/p>\n<p>Here are a few customer stickiness tactics to offer repeated value within your product.<\/p>\n<h3 id=\"6enjv\"><strong>Personalize the product experience from the first touch<\/strong><\/h3>\n<p>To have a positive first impression, <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalize the onboarding process<\/a> to offer a product experience that\u2019s highly relevant for them.<\/p>\n<p>There are two ways of doing this:<\/p>\n<ol type=\"1\">\n<li>Collect data during signup and optimize the product experience based on what the user needs are. If the user is a team of one, then you don\u2019t prompt them to invite team members.<\/li>\n<li>Let the user choose their onboarding path. Just like Notion\u2019s signup process. This method works because a personalized product experience helps the customer understand your product faster (and stick around longer).<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/notion-branched-onboarding-customer-stickiness_925cea3a6c4a097654c45c8b18dda7a9_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/notion-branched-onboarding-customer-stickiness_925cea3a6c4a097654c45c8b18dda7a9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/notion-branched-onboarding-customer-stickiness_925cea3a6c4a097654c45c8b18dda7a9_800.webp 1x, https:\/\/images.storychief.com\/account_6827\/notion-branched-onboarding-customer-stickiness_925cea3a6c4a097654c45c8b18dda7a9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/notion-branched-onboarding-customer-stickiness_925cea3a6c4a097654c45c8b18dda7a9_800.webp\" alt=\"notion onboarding customer stickiness example\" \/><\/picture><figcaption>Notion\u2019s branched customer onboarding.<\/figcaption><\/figure>\n<h3 id=\"1dkqg\"><strong>Make sure users get to experience the promised value\u2014fast<\/strong><\/h3>\n<p>In SaaS, the customer will only experience the promised value when they reach the <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation point<\/a> (the stage where the user engages with the key features that drive customer success).<\/p>\n<p><strong>Note: <\/strong>Don\u2019t confuse activation with the \u201c<a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">AHA moment<\/a>,\u201d which is the emotional realization that the <a href=\"https:\/\/userpilot.com\/blog\/customer-fit\/\" target=\"_blank\" rel=\"noopener noreferrer\">product is a fit<\/a> for the user and makes them try it.<\/p>\n<p>To increase customer stickiness, lead the user to reach the activation point as soon as possible.<\/p>\n<p>Break down the steps needed in small steps and use an <a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklist<\/a> to prompt users to take action.<\/p>\n<p><strong>Pro tip: <\/strong>Add a progress bar and dummy tasks (steps already crossed out) to make the user feel like they\u2019ve made progress. This works because\u2014according to the Zeigarnik effect\u2014our brain remembers unfinished tasks, giving us a higher motivation to finish something we already started.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/checklist-customer-stickiness_a1100c48c66109b34bada0b6242362b3_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/checklist-customer-stickiness_a1100c48c66109b34bada0b6242362b3_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/checklist-customer-stickiness_a1100c48c66109b34bada0b6242362b3_800.png\" alt=\"customer stickiness checklist example\" \/><\/picture><figcaption>Userpilot\u2019s checklist example.<\/figcaption><\/figure>\n<h3 id=\"449t4\"><strong>Announce new features and drive repeated value<\/strong><\/h3>\n<p>To offer repeated value after the user has reached the <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation point<\/a>, announce relevant features and updates regularly with segmented modals, tooltips, and banners.<\/p>\n<p>You want to use a <a href=\"https:\/\/userpilot.com\/blog\/modal-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a> for impactful announcements such as a big update, a highly anticipated feature etc.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-modal-customer-stickiness-new-feature_1b74b9389c3a71101653086c349ccee5_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-modal-customer-stickiness-new-feature_1b74b9389c3a71101653086c349ccee5_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-modal-customer-stickiness-new-feature_1b74b9389c3a71101653086c349ccee5_800.webp\" alt=\"customer stickiness announcement example\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s<\/a> resource center announcement modal.<\/figcaption><\/figure>\n<p>But modals are annoying when they pop up every day. So for simpler stuff, like feature enhancements, use <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a> to introduce features and drive engagement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Slack-customer-engagement-model-tooltips_866f3421d3e76546f839ffbd6c3b8f12.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Slack-customer-engagement-model-tooltips_866f3421d3e76546f839ffbd6c3b8f12.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Slack-customer-engagement-model-tooltips_866f3421d3e76546f839ffbd6c3b8f12.gif\" alt=\"customer stickiness tooltip example\" \/><\/picture><figcaption>Slack\u2019s tooltip example.<\/figcaption><\/figure>\n<p>This tactic works because new features provide a sense of novelty and make the user feel like they\u2019re constantly progressing with your product\u2014increasing customer stickiness.<\/p>\n<h3 id=\"8n9n4\"><strong>Provide help when users need it with self-service support<\/strong><\/h3>\n<p>No one likes to wait in line to get their problem solved.<\/p>\n<p>That\u2019s why a product-led SaaS should include an <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app support hub<\/a> so users can get answers fast and solve problems themselves.<\/p>\n<p>With in-app support, users can browse through product guides, your product&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge base<\/a>, and webinars, and have access to video tutorials and support agents without leaving the product:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/postfity-resource-center-customer-stickiness-userpilot_ee9bd84b5b800c0b564b620e78c0e7b7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/postfity-resource-center-customer-stickiness-userpilot_ee9bd84b5b800c0b564b620e78c0e7b7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/postfity-resource-center-customer-stickiness-userpilot_ee9bd84b5b800c0b564b620e78c0e7b7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/postfity-resource-center-customer-stickiness-userpilot_ee9bd84b5b800c0b564b620e78c0e7b7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/postfity-resource-center-customer-stickiness-userpilot_ee9bd84b5b800c0b564b620e78c0e7b7_800.png\" alt=\"customer stickiness self serve support example\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s<\/a> self-serve support hub.<\/figcaption><\/figure>\n<p>Self-service support reduces <a href=\"https:\/\/userpilot.com\/blog\/friction-log\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a> for stickiness, as getting access to quick solutions mitigates the frustration and keeps the product experience engaging.<\/p>\n<h3 id=\"c5ogj\"><strong>Understand what&#8217;s driving customer loyalty and replicate<\/strong><\/h3>\n<p>Ok, you want to offer a personalized product experience to your customers. But how do you know what\u2019s valuable for them?<\/p>\n<p>To find out, identify your <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyal customers<\/a> using NPS surveys so you can understand what makes them loyal. Cross-reference promoter&#8217;s data to find out:<\/p>\n<ul>\n<li>What are the essential features they can\u2019t live without?<\/li>\n<li>What made them realize that the product was right for them?<\/li>\n<li>Did they find success early? How?<\/li>\n<\/ul>\n<p>Then you can hand-hold new users with the same needs through the same path your loyal customers went \u2014and even improve it.<\/p>\n<p>You can, for instance, show hotspots to highlight specific sections of the UI and help the new user discover the same features that your loyal customers found valuable.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/hotspot-customer-stickiness_fa443d35f05b7b1bd7beecbd5393bb17.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/hotspot-customer-stickiness_fa443d35f05b7b1bd7beecbd5393bb17.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/hotspot-customer-stickiness_fa443d35f05b7b1bd7beecbd5393bb17.gif\" alt=\"customer stickiness hotspot example\" \/><\/picture><figcaption>Campfire\u2019s hotspot example.<\/figcaption><\/figure>\n<p>Customers love when you introduce them to essential features they\u2019re not using, which sets the stage for creating loyal customers.<\/p>\n<h2 id=\"79mqq\"><strong>Conclusion<\/strong><\/h2>\n<p>Customer stickiness is essential to generating loyal customers.<\/p>\n<p>Think of it as a stepping stone between being a new user and becoming a brand advocate.<\/p>\n<p>That\u2019s why improving your product\u2019s experience is crucial, so your customers are more likely to stick with your business instead of the competition.<\/p>\n<p>So, if you want to implement in-app experiences without code, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">get a Userpilot demo<\/a> and see how you can improve customer stickiness!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer stickiness is the missing step between acquiring a new customer and making them loyal to your brand. Here&#8217;s how to improve it and drive loyalty!<\/p>\n","protected":false},"author":51,"featured_media":13149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[207,1024,52,914,986,316,694],"class_list":["post-13147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-customer-retention-strategies","tag-customer-stickiness","tag-product-experience","tag-saas-customer-retention","tag-saas-user-engagement","tag-user-engagement","tag-user-engagement-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Stickiness 101- The Complete Guide For SaaS<\/title>\n<meta name=\"description\" content=\"Customer stickiness is the step between acquiring a new user and making them loyal to your brand. Here&#039;s how to improve it and drive loyalty!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/customer-stickiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Stickiness 101- The Complete Guide For SaaS\" \/>\n<meta property=\"og:description\" content=\"Customer stickiness is the step between acquiring a new user and making them loyal to your brand. 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