{"id":132380,"date":"2023-09-19T07:32:49","date_gmt":"2023-09-19T07:32:49","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=132380"},"modified":"2026-03-07T17:22:31","modified_gmt":"2026-03-07T17:22:31","slug":"glossary-what-is-event-tracking","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/glossary-what-is-event-tracking\/","title":{"rendered":"What is Event Tracking?"},"content":{"rendered":"<p>Event tracking is the monitoring of every interaction made by a user. Basically, every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener\">clicking<\/a> on a button, completing a form, viewing a page, closing a pop-up window, etc.<\/p>\n<p><!-- Main container for the interactive lead gen piece --><\/p>\n<div id=\"userpilot-lead-gen-container\"><!-- Progress Bar --><\/p>\n<div id=\"up-progress-bar-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<p><!-- Stage 1: First Question --><\/p>\n<div id=\"up-stage-1\" class=\"up-stage\">\n<h3>Curious about what event tracking is used for? Let&#8217;s find out.<\/h3>\n<p>What is your primary goal with event tracking?<\/p>\n<div class=\"up-options\"><button class=\"up-option\">Improving user onboarding<\/button><br \/>\n<button class=\"up-option\">Increasing feature adoption<\/button><br \/>\n<button class=\"up-option\">Understanding user behavior<\/button><\/div>\n<\/div>\n<p><!-- Stage 2: Second Question --><\/p>\n<div id=\"up-stage-2\" class=\"up-stage\" style=\"display: none;\">\n<h3>Which event tracking feature is a must-have for you?<\/h3>\n<p>Different tools offer different capabilities. What&#8217;s most important?<\/p>\n<div class=\"up-options\"><button class=\"up-option\">No-code event tagging<\/button><br \/>\n<button class=\"up-option\">Custom event creation<\/button><br \/>\n<button class=\"up-option\">Integration with other tools<\/button><\/div>\n<\/div>\n<p><!-- Stage 3: Third Question --><\/p>\n<div id=\"up-stage-3\" class=\"up-stage\" style=\"display: none;\">\n<h3>What&#8217;s your biggest challenge with product analytics right now?<\/h3>\n<p>Pinpointing the main hurdle helps in finding the right solution.<\/p>\n<div class=\"up-options\"><button class=\"up-option\">Data is hard to understand<\/button><br \/>\n<button class=\"up-option\">Tools are too complex<\/button><br \/>\n<button class=\"up-option\">Not enough engineering resources<\/button><\/div>\n<\/div>\n<p><!-- Stage 4: Final CTA --><\/p>\n<div id=\"up-stage-4\" class=\"up-stage\" style=\"display: none;\">\n<h3>Unlock powerful, code-free event tracking with Userpilot.<\/h3>\n<p>You&#8217;re ready to move beyond assumptions. Userpilot makes event tracking and analysis simple, allowing you to understand user behavior, improve key metrics, and build better products without writing a single line of code. See how it works.<\/p>\n<p><a id=\"up-final-cta\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Get a Demo<\/a><\/p>\n<\/div>\n<\/div>\n<p><!-- Link to your JavaScript file uploaded to the WordPress Media Library --><br \/>\n<!-- Make sure to replace \"path\/to\/your\/lead-gen-script.js\" with the actual URL --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/what-is-event-tracking.js\"><\/script><\/p>\n<h2>Why is Event Tracking important?<\/h2>\n<p>Event Tracking is vital for a nuanced understanding of how users interact with your digital products. From button clicks to form submissions, tracking these events provides data that can inform UI improvements and feature development. Such granularity enables companies to refine their products based on actual user behavior, not assumptions.<\/p>\n<h2>Do you need tools for Event Tracking?<\/h2>\n<p>Event tracking tools are important as it provides you with insights into <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener\">user behavior<\/a> so you can improve your product, its UI, and key metrics such as conversion rates.<\/p>\n<ul>\n<li>You can identify <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener\">friction<\/a> areas at different touchpoints in the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener\">user journey<\/a> to know where to fix things to improve the flow of your product.<\/li>\n<li>Using collected data, you can use these tools to trigger flows based on user behavior.<\/li>\n<li>Event tracking tools can help you identify where your users are spending their time on your product \u2014 which can provide you with an intuitive view of your feature usage to drive feature adoption and\u00a0<a href=\"https:\/\/medium.com\/@userpilot\/4-ways-to-personalize-your-user-onboarding-experience-2a75f4ee315\" target=\"_blank\" rel=\"noopener\">personalize the user experience<\/a>.<\/li>\n<li>With the ability to track your user\u2019s in-app behavior, you can set goals using a feature tag to monitor how users make progress for different metrics, such as feature adoption.<\/li>\n<\/ul>\n<h2>What are the best tools for Event Tracking?<\/h2>\n<p>Okay, so now you\u2019re convinced that investing in event tracking tools is important, the remaining question is: which one? So, we\u2019ve got your back! Here are the best tools for event tracking:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\"><strong>Userpilot<\/strong><\/a>: Best analytics tool for web application event tracking to collect feedback, track user in-app behavior, and design personalized onboarding experiences.<\/li>\n<li><strong>Mixpanel<\/strong>: A great dedicated analytics solution for event tracking to track user behaviors.<\/li>\n<li><strong>Heap<\/strong>: Provides a standard set of event tracking features.<\/li>\n<li><strong>Google Analytics<\/strong>: Best-known website analytics tool.<\/li>\n<li><strong>Amplitude<\/strong>: A great product analytics platform with\u00a0<a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\/\" target=\"_blank\" rel=\"noopener\">second-to-none<\/a>\u00a0analytics functionality.<\/li>\n<\/ul>\n<h2>What are the must have features of Event Tracking tools?<\/h2>\n<p>Here&#8217;s what to look for when opting for event-tracking tools:<\/p>\n<ul>\n<li><strong>No-code tracking<\/strong> &#8211; such as tracking user clicks, hovers, and form infills to understand the impact of your in-app flows on your growth goals and feature adoption.<\/li>\n<li><strong>Custom events<\/strong> &#8211; including actions such as compelling account setup, setting up payment methods, and creating workflows to track feature usage and overall adoption progress.<\/li>\n<li><strong>Goal tracking<\/strong> &#8211; tracking the optimal result or specific action, tracking users that achieved an event to measure how your flows are influencing user behaviors, including activation moments, feature adoption, upgrades, etc.<\/li>\n<li><strong>User segmentation<\/strong> &#8211; such as new customers, free trial users, lifetime free users, power users, <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener\">inactive customers<\/a>, users with low MRR, users with low NPS, and churned users to understand them on a deeper level and create personalized in-app experiences.<\/li>\n<li><strong>Integrations<\/strong> &#8211; to collect data across your tools and get more in-depth analytics.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn what is Event Tracking in this comprehensive glossary from Userpilot. With plain, jargon-free definitions, this easy-to-use Event Tracking resource is a must-read for anyone looking to expand their Event Tracking knowledge.<\/p>\n","protected":false},"author":57,"featured_media":132663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[5491],"tags":[5507],"class_list":["post-132380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-event-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Event Tracking?<\/title>\n<meta name=\"description\" content=\"Learn what is Event Tracking in this comprehensive glossary from Userpilot. 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