{"id":134307,"date":"2024-10-30T15:00:00","date_gmt":"2024-10-30T15:00:00","guid":{"rendered":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/"},"modified":"2026-04-07T11:13:36","modified_gmt":"2026-04-07T11:13:36","slug":"cost-plus-pricing","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/","title":{"rendered":"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Working out pricing for your company can be difficult, which is why you should consider perhaps the easiest-to-follow pricing strategy: cost-plus pricing. It\u2019s a straightforward method that can be quick to implement to improve <a href=\"https:\/\/userpilot.com\/role\/product-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product growth<\/a>, but it does come with certain disadvantages.<\/p>\n<h2>What is the cost-plus pricing?<\/h2>\n<p>Cost-plus pricing, or markup pricing, is a strategy where you add a fixed percentage to the unit cost of <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\" rel=\"noopener noreferrer\">developing a product<\/a> to determine its selling price.<\/p>\n<p>While this method focuses strictly on the unit cost, it overlooks competitive prices, potentially making it less suitable for businesses in competitive markets.<\/p>\n<h2>The cost-plus pricing strategy explained<\/h2>\n<p>The cost-plus-based pricing method is inherently inward-looking, focusing more on internal factors, like production and direct labor costs, than external factors, like market demand or what competitors might be charging.<\/p>\n<p>This approach might not be the most suitable for industries like SaaS. In such sectors, your products\u2019 inherent <a href=\"https:\/\/userpilot.com\/blog\/customer-value-saas\/\" rel=\"noopener noreferrer\">value to users<\/a> can greatly overshadow the fixed costs of producing the software. Therefore, simply marking up costs might undervalue your product\u2019s worth.<\/p>\n<p>However, there\u2019s a silver lining to cost-plus pricing. Integrating it into your value proposition can foster trust and transparency.<\/p>\n<p>A declaration like, \u201cWe\u2019ll never charge more than X% above our costs,\u201d can reassure potential customers they\u2019re getting a fair deal, enhancing their loyalty and <a href=\"https:\/\/userpilot.com\/blog\/user-trust\/\" rel=\"noopener noreferrer\">trust in your brand<\/a>.<\/p>\n<h2>Cost-plus pricing calculation for your product<\/h2>\n<p>Cost-based pricing is where a desired profit margin percentage is added to a product\u2019s unit cost to determine the final sales price.<\/p>\n<p>At first glance, it might seem like a straightforward strategy for retail companies but for <a href=\"https:\/\/userpilot.com\/blog\/saas-products\/\" rel=\"noopener noreferrer\">SaaS products<\/a>, specific nuances exist.<\/p>\n<p>The formula for the cost-plus pricing model in SaaS is:<\/p>\n<p><strong>Selling Price = CAC (Customer Acquisition Cost) + CoGS (Cost of Goods Sold) + Desired Margin<\/strong><\/p>\n<ul>\n<li><strong>CAC (<\/strong><a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Customer Acquisition Cost<\/strong><\/a><strong>)<\/strong>: This is a distinctive factor for SaaS businesses. Unlike traditional businesses, where production costs are major, SaaS businesses often invest heavily in acquiring customers.<\/li>\n<li><strong>COGS (Cost of Goods Sold)<\/strong>: For SaaS companies, this generally refers to the direct costs of delivering the service to a customer. This might include server costs, <a href=\"https:\/\/userpilot.com\/blog\/in-app-customer-support\/\" rel=\"noopener noreferrer\">support services<\/a>, and other related expenses.<\/li>\n<li><strong>Desired Margin<\/strong>: This is the amount of profit you want to make. It\u2019s added to your total costs to ensure you\u2019re not just breaking even but earning a profit.<\/li>\n<\/ul>\n<figure style=\"width: 1824px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/0d4b97be-a897-4f97-a606-7ed6ed112c20.png\" alt=\"The cost-plus pricing formula.\" width=\"1824\" height=\"1027\" \/><figcaption class=\"wp-caption-text\">The cost-plus pricing formula.<\/figcaption><\/figure>\n<h2>What is an example of the cost-based pricing strategy?<\/h2>\n<p>Imagine you run a <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" rel=\"noopener noreferrer\">SaaS email marketing<\/a> tool. The cost to acquire a new customer (CAC) is $100. Your CoGS amounts to $50 for each customer. You decide you want a profit margin (desired margin) of $75 per customer.<\/p>\n<p>The appropriate selling price using this method is $225.<\/p>\n<p><strong>Selling price<\/strong> = $100 (CAC) + $50 (CoGS) + $75 (Desired Margin) = $225<\/p>\n<h2>Benefits the of cost-plus pricing strategy<\/h2>\n<p>Diving into the world of pricing strategies can seem daunting, but the cost-plus method stands out for its simplicity and predictability. Below, we explore these benefits in detail.<\/p>\n<h3>Simple to implement<\/h3>\n<p>At its core, the cost-plus method revolves around a basic formula, focusing on your production\u2019s total cost and <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-cost-vs-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer acquisition cost<\/a> (CAC), then adding a markup percentage.<\/p>\n<p>Unlike other pricing methods that require intensive <a href=\"https:\/\/userpilot.com\/blog\/customer-research-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">market research<\/a> or deep dives into competitor pricing, cost-plus pricing means you won\u2019t be engaged in price wars or constantly trying to undercut competitors.<\/p>\n<h3>Easy to communicate price changes<\/h3>\n<p>One of the standout advantages of cost-plus pricing is the ease with which businesses can explain and justify their price levels and fluctuations.<\/p>\n<p>If there\u2019s a need to adjust prices \u2013 say, due to an uptick in production costs \u2013 the rationale behind such price changes is straightforward for consumers to grasp.<\/p>\n<h3>Provides a consistent rate of return<\/h3>\n<p>One of the primary appeals of the cost-plus pricing method is its consistent rate of return. Once you sum up the production and operational overhead costs accurately, you add a markup that guarantees a positive rate of return.<\/p>\n<p>However, unexpected direct labor costs can fluctuate, and you might not easily predict them, which can eat into the set margins.<\/p>\n<p>You can increase the arbitrary margin to counteract potential underestimations in variable costs to create a buffer against unforeseen expenses.<\/p>\n<h2>Drawbacks of the cost-plus pricing strategy<\/h2>\n<p>While the cost-plus pricing strategy has strong advantages, understanding its limitations is crucial for businesses. Let\u2019s delve into some of the key disadvantages.<\/p>\n<h3>Can\u2019t gain a competitive advantage<\/h3>\n<p>Cost-plus pricing can sideline the crucial aspect of market research. This pricing method overlooks external market dynamics by focusing primarily on internal costs. Market research is pivotal in crafting a holistic pricing strategy.<\/p>\n<p>Without substantial market research, you\u2019re navigating the market blindfolded when it comes to understanding consumer demand and the <a href=\"https:\/\/userpilot.com\/blog\/customer-perceived-value\/\" rel=\"noopener noreferrer\">perceived value of your product<\/a>.<\/p>\n<h3>Doesn\u2019t take customers into account<\/h3>\n<p>The foundational idea of cost-plus pricing is to calculate costs and then add a margin. However, this strategy can often overlook the asking price the customer is genuinely <a href=\"https:\/\/userpilot.com\/blog\/willingness-to-pay\/\" rel=\"noopener noreferrer\">willing to pay<\/a>.<\/p>\n<p>Cost-plus might not be the most effective strategy in the SaaS industry, where customers\u2019 perceived value can vary widely.<\/p>\n<p>Instead, SaaS companies might benefit from pricing models that factor in their unique value propositions and their target audiences\u2019 specific needs and pain points.<\/p>\n<h2>Best practices when implementing the cost-plus pricing model<\/h2>\n<p>Here are some best practices to consider when implementing the cost-plus pricing model:<\/p>\n<ul>\n<li>Ensure all actual costs (direct and indirect) are carefully accounted for. Underestimating costs can lead to pricing that&#8217;s too low, which impacts profitability.<\/li>\n<li>Collect <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" rel=\"noopener noreferrer\">customer feedback<\/a> to understand the sentiment behind your price plans. If users report the value for money is unsatisfactory, consider reducing the profit markup percentage.<\/li>\n<\/ul>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/0f5dfaf7-004d-46eb-83cd-3a4de79464fc.png\" alt=\"Collect customer feedback with Userpilot.\" width=\"2880\" height=\"1620\" \/><figcaption class=\"wp-caption-text\">Collect customer feedback with <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li>While cost-plus pricing is cost-focused, it\u2019s still essential to understand competitor pricing and <a href=\"https:\/\/userpilot.com\/blog\/customer-delight\/\" rel=\"noopener noreferrer\">customer expectations<\/a>. Adjust profit margins when necessary to stay competitive.<\/li>\n<\/ul>\n<h2>Other pricing strategies for SaaS to consider<\/h2>\n<p>While the cost-plus pricing method has merits, it\u2019s not the only strategy SaaS companies can leverage. Let\u2019s delve into some alternative <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing strategies<\/a>:<\/p>\n<ul>\n<li><strong>Value-based pricing strategy<\/strong>: The value-based pricing approach involves understanding what customers are willing to pay for the <a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" rel=\"noopener noreferrer\">product\u2019s benefits<\/a> and solutions.<\/li>\n<li><strong>Penetration pricing strategy<\/strong>: With this strategy, companies initially set a low price to gain a significant market share quickly.<\/li>\n<li><strong>Competitive-based pricing strategy<\/strong>: This strategy revolves around competitor prices. SaaS companies using this approach will price their product in line with, slightly above, or below their competitors, depending on their <a href=\"https:\/\/userpilot.com\/blog\/customer-perceived-value\/\" rel=\"noopener noreferrer\">product\u2019s perceived value<\/a> and market positioning.<\/li>\n<li><strong>Captive pricing strategy<\/strong>: This strategy involves pricing a basic product in the lower range while keeping the essential complementary products or services priced higher.<\/li>\n<li><strong>Skimming pricing strategy<\/strong>: Skimming involves setting high prices for a new product to \u201cskim\u201d maximum revenues layer by layer from those willing to pay more.<\/li>\n<li><strong>Prestige pricing strategy<\/strong>: This strategy banks on the \u201cpremium\u201d factor. Products are priced higher to give an impression of exclusivity or superior quality.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>No matter the pricing strategy chosen, how you communicate product value is essential to justify the value for money of your product. <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> can help here. Use it to create code-free product experiences that reduce the time to value. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" rel=\"noopener noreferrer\">Book a demo<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.<\/p>\n","protected":false},"author":51,"featured_media":248174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82,290],"tags":[884,5100,4949,292],"class_list":["post-134307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-updated","tag-customer-acquisition","tag-customer-acquisition-cost","tag-pricing-strategy","tag-product-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?<\/title>\n<meta name=\"description\" content=\"SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?\" \/>\n<meta property=\"og:description\" content=\"SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-30T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T11:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?\",\"datePublished\":\"2024-10-30T15:00:00+00:00\",\"dateModified\":\"2026-04-07T11:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\"},\"wordCount\":1214,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png\",\"keywords\":[\"customer acquisition\",\"customer acquisition cost\",\"pricing strategy\",\"product growth\"],\"articleSection\":[\"Growth\",\"Updated\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\",\"url\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\",\"name\":\"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png\",\"datePublished\":\"2024-10-30T15:00:00+00:00\",\"dateModified\":\"2026-04-07T11:13:36+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png\",\"width\":1876,\"height\":1228},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\",\"name\":\"Sophie Grigoryan\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/sofi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?","description":"SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/","og_locale":"en_US","og_type":"article","og_title":"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?","og_description":"SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.","og_url":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-10-30T15:00:00+00:00","article_modified_time":"2026-04-07T11:13:36+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png","type":"image\/png"}],"author":"Sophie Grigoryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Grigoryan","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/"},"author":{"name":"Sophie Grigoryan","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"headline":"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?","datePublished":"2024-10-30T15:00:00+00:00","dateModified":"2026-04-07T11:13:36+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/"},"wordCount":1214,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png","keywords":["customer acquisition","customer acquisition cost","pricing strategy","product growth"],"articleSection":["Growth","Updated"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/","url":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/","name":"Cost-Plus Pricing Explained: Is This Pricing Strategy Worth Following?","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png","datePublished":"2024-10-30T15:00:00+00:00","dateModified":"2026-04-07T11:13:36+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf"},"description":"SaaS companies have a plethora of pricing models to explore. Find out about cost-plus pricing, its pros, and cons, and how to calculate it.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/cost-plus-pricing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/cost-plus-pricing\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Cost-Plus-Pricing-Explained_-Is-This-Pricing-Strategy-Worth-Following_.png","width":1876,"height":1228},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf","name":"Sophie Grigoryan","url":"https:\/\/userpilot.com\/blog\/author\/sofi\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/134307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=134307"}],"version-history":[{"count":5,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/134307\/revisions"}],"predecessor-version":[{"id":634975,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/134307\/revisions\/634975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/248174"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=134307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=134307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=134307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}