{"id":13665,"date":"2022-08-10T14:44:43","date_gmt":"2022-08-10T14:44:43","guid":{"rendered":"https:\/\/userpilot.com\/blog\/minimum-viable-product-vs-minimum-marketable-product\/"},"modified":"2026-01-28T10:30:25","modified_gmt":"2026-01-28T10:30:25","slug":"minimum-viable-product-vs-minimum-marketable-product","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/minimum-viable-product-vs-minimum-marketable-product\/","title":{"rendered":"Minimum Viable Product vs Minimum Marketable Product: What\u2019s The Difference?"},"content":{"rendered":"<h2 id=\"c7lv4\">Minimum viable product vs minimum marketable product &#8211; quick summary<\/h2>\n<ul>\n<li>A Minimum Viable Product (MVP) is a version of the product with minimal features, built to validate product ideas.<\/li>\n<li>The Minimum Viable Product allows you to collect <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">user feedback<\/a> at the early stages of development and facilitates validated learning.<\/li>\n<li>MVP reduces the time to market and allows a quicker release of the product.<\/li>\n<li>MVP is a great risk reduction tool: it allows products or features to fail fast without investing in their development.<\/li>\n<li>A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers.<\/li>\n<li>A <a href=\"https:\/\/userpilot.com\/blog\/build-minimum-lovable-mlp-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Minimum Lovable Product (MLP)<\/a> delivers value to the customers just like the MMP and helps establish long-term relationships with the customers.<\/li>\n<li>The MMP is a fully-working product offering a solid <a href=\"https:\/\/userpilot.com\/blog\/usability-vs-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a> while the MVP has limited functionality.<\/li>\n<li>The MMP delivers value to paying customers whereas the MVP helps the product team test their ideas and targets mostly early adopters.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fake door testing<\/a> helps teams validate the demand for a feature before building it to <a href=\"https:\/\/userpilot.com\/blog\/feature-bloat\/\" target=\"_blank\" rel=\"noopener noreferrer\">avoid feature bloat.<\/a><\/li>\n<li>You can avoid falling into the <a href=\"https:\/\/userpilot.com\/blog\/feature-parity-trap\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature parity trap<\/a> by giving users the chance to raise <a href=\"https:\/\/userpilot.com\/blog\/feature-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature requests<\/a> instead of trying to match what your competitors offer.<\/li>\n<li>You should focus on one Minimum Marketable Feature (MMF) at a time &#8211; and not the whole product.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">PMF surveys<\/a> help you determine if your MVP meets the demands of the market.<\/li>\n<li>Applying <a href=\"https:\/\/userpilot.com\/blog\/emotional-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">emotional design<\/a> can help you turn your MVP into your MMP.<\/li>\n<li>Track your engagement along the whole <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a> to identify friction and improve the user experience of your MMP.<\/li>\n<li>Ongoing<a href=\"https:\/\/userpilot.com\/blog\/usability-testing-methods-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> usability testing<\/a> will allow you to fix issues that could hinder the success of your MMP.<\/li>\n<\/ul>\n<p><!-- Minimum Viable Product vs Minimum Marketable Product Lead Gen --><\/p>\n<div id=\"up-quiz-container\">\n<div id=\"up-progress-bar-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<div id=\"up-quiz-content\"><!-- Question 1 --><\/p>\n<div class=\"up-question-block active\" data-question=\"1\">\n<h3>You&#8217;ve got a groundbreaking product idea. What&#8217;s your immediate next step to validate it with the least amount of effort?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Build a fully-featured version to wow the market.<\/button><br \/>\n<button class=\"up-answer-btn\">Create a basic, core-functionality version for a small group of early adopters.<\/button><br \/>\n<button class=\"up-answer-btn\">Design a detailed marketing site explaining all the future features.<\/button><\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"up-question-block\" data-question=\"2\">\n<h3>Your initial version is getting some traction with early adopters. What&#8217;s the primary goal now?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Add every feature competitors have to achieve parity.<\/button><br \/>\n<button class=\"up-answer-btn\">Refine the existing features into a polished, reliable experience that solves a key problem.<\/button><br \/>\n<button class=\"up-answer-btn\">Focus solely on marketing to a broader audience.<\/button><\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"up-question-block\" data-question=\"3\">\n<h3>You&#8217;re deciding between launching a Minimum Viable Product vs Minimum Marketable Product. Which statement best describes your priority?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">&#8220;Let&#8217;s learn what users *really* want.&#8221; (Focus on validated learning)<\/button><br \/>\n<button class=\"up-answer-btn\">&#8220;Let&#8217;s generate revenue and deliver a complete, valuable experience.&#8221; (Focus on market readiness)<\/button><br \/>\n<button class=\"up-answer-btn\">&#8220;Let&#8217;s just get something out the door as fast as humanly possible.&#8221; (Focus on speed alone)<\/button><\/div>\n<\/div>\n<p><!-- Final CTA --><\/p>\n<div class=\"up-question-block\" data-question=\"4\">\n<h3>It looks like you&#8217;re ready to move beyond theory and build products users love.<\/h3>\n<p>Userpilot can help you gather feedback on your MVP and seamlessly guide users through your MMP. See how you can accelerate your product&#8217;s success.<\/p>\n<p><button id=\"up-final-cta\">Get a Demo<\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Link to your JavaScript file --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2022\/08\/minimum-viable-product-vs-minimum-marketable-product.js\"><\/script><\/p>\n<h2 id=\"16u5\">What\u2019s a minimum viable product (MVP)?<\/h2>\n<p>A Minimum Viable Product (MVP) is an early version of a product that has enough features and functionality to attract early adopters.<\/p>\n<p>An MVP is an essential part of the Agile product development process. It allows you to test and validate your ideas without committing precious time and resources.<\/p>\n<h2 id=\"2mto2\"><strong>Why should you build an MVP?<\/strong><\/h2>\n<p>So what&#8217;s the purpose of building a Minimum Viable Product?<\/p>\n<p>To start, it allows you to reduce time to market and helps you launch your product faster. Launching a product with a minimum subset of features is simply way quicker than delivering a fully-fledged product. However, that\u2019s only part of the reason.<\/p>\n<p>An MVP is a very reliable way to validate your product ideas. The sooner the product is out, the sooner you can start <a href=\"https:\/\/userpilot.com\/blog\/in-app-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collecting feedback<\/a> from potential customers. The sooner you have that data, the sooner you can start building what your customer really needs.<\/p>\n<p>Furthermore, MVPs make product development cheaper. Initially, you aim to spend the absolute minimum to deliver the core functionality. This is particularly relevant in the start-up area where resources are scarce.<\/p>\n<p>What\u2019s more, thanks to the user data that you collect early on, you can focus on developing only these features that deliver value to your customers. In this way, you don&#8217;t waste time and effort on irrelevant functionality that nobody will use.<\/p>\n<p>Finally, your MVP is a great way to get the attention of the investors. It goes without saying that getting the right people on board will have an immense impact on the future of your product.<\/p>\n<h2 id=\"asnu0\">What\u2019s a minimum marketable product (MMP)?<\/h2>\n<p>The Minimum Marketable Product (MMP) comes after the MVP in the product development process.<\/p>\n<p>The MMP functionality is based on the feedback to the MVP. The features may still be limited but the important part is that they work and can deliver value to the customer.<\/p>\n<p>In addition, the features often give you the edge over your competitors. There may not be many of them, but they distinguish your product from others in the market.<\/p>\n<h2 id=\"fivr8\">What\u2019s a minimum lovable product?<\/h2>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/build-minimum-lovable-mlp-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Minimum Lovable Product (MLP)<\/a> is similar to MMP in that it delivers value and user experience and not just the bare minimum of functionality.<\/p>\n<p>Many <a href=\"https:\/\/userpilot.com\/blog\/product-owner-vs-product-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers or product owners<\/a> have taken the idea of MVP too far and focused too much on the &#8216;minimum&#8217; and too little on the &#8216;viable.\u2019 The result was half-baked products that have nothing to offer even to the early adopters.<\/p>\n<p>The MLP is the solution to that. It still allows you to test your ideas but also helps you establish relationships with your target users. This means delivering not only the must-have functionality but also satisfiers and delighters in the early product increment.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-lovable-product-mlp_3bb83c5146b4d535593f885186463897_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-lovable-product-mlp_3bb83c5146b4d535593f885186463897_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-lovable-product-mlp_3bb83c5146b4d535593f885186463897_800.png\" alt=\"minimum lovable product\" \/><\/picture><\/figure>\n<h2 id=\"964el\">Minimum viable product vs minimum marketable product: What\u2019s the difference?<\/h2>\n<p>First, the minimum marketable product is ready to sell to the target users. The product has the necessary functionality and the user experience is refined enough to meet the needs of your customers.<\/p>\n<p>The minimum viable product, on the other hand, is not a fully functional product, and it would be really cheeky to try to sell it to paying customers. Very often it is just a <a href=\"https:\/\/userpilot.com\/blog\/prototype-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">prototype<\/a> or a mockup that offers a promise but not much more.<\/p>\n<p>Value is the main difference between the MVP and the MMP. As we mentioned before, the purpose of the MVP is to test ideas and inform future development but it doesn&#8217;t deliver any actual value, while the MMP does deliver value to the customer.<\/p>\n<p>Consequently, the target audience for each of the two differs as well. The MVP is for the early adopters. They are ready to accept glitches, imperfect user experience, and limited functionality for a chance to use a new unique product.<\/p>\n<p>The MMP targets the actual customers. This also means a greater focus on <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a>. It is not just about the product itself but about all the <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer interactions <\/a>with your business. This includes things like the sales process or <a href=\"https:\/\/userpilot.com\/blog\/proactive-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support.<\/a><\/p>\n<h2 id=\"2jpvv\">The product development process of an MVP<\/h2>\n<p>How do you build your MVP? Let&#8217;s have a look at the main steps:<\/p>\n<ol type=\"1\">\n<li>Conduct market research<\/li>\n<li>Idea management<\/li>\n<li>Technical specifications<\/li>\n<li>Roadmapping<\/li>\n<li>Prioritization<\/li>\n<li>Product creation<\/li>\n<li>Launch MVP<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/product-management-minimum-viable-product_98f6082ed1f056ab0538ce76d01a9d67_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/product-management-minimum-viable-product_98f6082ed1f056ab0538ce76d01a9d67_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/product-management-minimum-viable-product_98f6082ed1f056ab0538ce76d01a9d67_800.png\" alt=\"product development process of an MVP\" \/><\/picture><\/figure>\n<h3 id=\"f1pil\">Conduct market research<\/h3>\n<p>Market research is necessary to assess the current situation in your industry. That\u2019s how you identify the main competitors and the products that are already out there.<\/p>\n<p>More importantly, it helps you find gaps in the current offerings which your product could fill.<\/p>\n<p>You can&#8217;t separate market research from customer research. If you are to build a successful product, you need to solve customer problems better than other products do.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/market-research-diagram-mvp-vs-mmp_28c5670ab255cccb74eeb4f741883af4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/market-research-diagram-mvp-vs-mmp_28c5670ab255cccb74eeb4f741883af4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/market-research-diagram-mvp-vs-mmp_28c5670ab255cccb74eeb4f741883af4_800.png\" alt=\"market research process in product development minimum viable product development\" \/><\/picture><figcaption>Market Research. Source: Product Coalition.<\/figcaption><\/figure>\n<h3 id=\"285aq\">Idea management<\/h3>\n<p>Having identified the pain points of your customers, it is time to work out the solutions.<\/p>\n<p>Tools like <a href=\"https:\/\/userpilot.com\/blog\/opportunity-solution-tree\/\" target=\"_blank\" rel=\"noopener noreferrer\">Opportunity Solution Trees<\/a> help you generate ideas in a structured way and ensure that they support your business objectives too.<\/p>\n<p>As the needs of your user constantly evolve, <a href=\"https:\/\/userpilot.com\/blog\/continuous-discovery-framework-teresa-torres\/\" target=\"_blank\" rel=\"noopener noreferrer\">product discovery<\/a> is an iterative process where feedback is used to constantly modify the initial ideas.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/continious-discovery-minimum-viable-product-vs-miminum-marketable-product_40e53da5904226b0d378068a3c77f95f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/continious-discovery-minimum-viable-product-vs-miminum-marketable-product_40e53da5904226b0d378068a3c77f95f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/continious-discovery-minimum-viable-product-vs-miminum-marketable-product_40e53da5904226b0d378068a3c77f95f_800.png\" alt=\"idea management with continuos discovery framework\" \/><\/picture><\/figure>\n<h3 id=\"7rm1p\">Technical specifications<\/h3>\n<p>The outputs of the market research and product discovery are next converted into technical requirements.<\/p>\n<p>In Agile, these are often in the form of <a href=\"https:\/\/userpilot.com\/blog\/what-is-story-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer\">user stories<\/a>. They describe what the feature does and its rationale and are kept in a backlog.<\/p>\n<p>Who develops technical specs? It depends really on your organizational structure. It could be the product manager, in Scrum it is the product owner and Scrum master, and traditionally it used to be the job of project managers.<\/p>\n<h3 id=\"4i3nu\">Roadmapping<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/free-and-best-product-roadmap-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Roadmapping <\/a>helps you outline the overall product vision and business strategy.<\/p>\n<p>The mistake that teams often make is including too many details in the roadmap. While working on your MVP, you should make your roadmap general and focus on the key direction you would like to pursue.<\/p>\n<p>This is because a very detailed roadmap can be a constraint and leave you little scope to experiment with new ideas.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/roadmapping-minimum-viable-product-vs-miminum-marketable-product_870fa38f020916ef260c86c771f1ba05_800.png 1x, https:\/\/images.storychief.com\/account_6827\/roadmapping-minimum-viable-product-vs-miminum-marketable-product_870fa38f020916ef260c86c771f1ba05_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/roadmapping-minimum-viable-product-vs-miminum-marketable-product_870fa38f020916ef260c86c771f1ba05_800.png 1x, https:\/\/images.storychief.com\/account_6827\/roadmapping-minimum-viable-product-vs-miminum-marketable-product_870fa38f020916ef260c86c771f1ba05_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/roadmapping-minimum-viable-product-vs-miminum-marketable-product_870fa38f020916ef260c86c771f1ba05_800.png\" alt=\"roadmapping-minimum-viable-product-vs-miminum-marketable-product\" \/><\/picture><\/figure>\n<h3 id=\"1sblm\">Prioritization<\/h3>\n<p>Once you have developed your tech specs and outlined the overall product vision, it&#8217;s time to prioritize the <a href=\"https:\/\/userpilot.com\/blog\/backlog-grooming\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlog<\/a> items. The objective is to choose the features that will take you most directly to the objectives.<\/p>\n<p>To enhance the process, reach out to the key stakeholders. Listening to their input will help you prioritize the features that address the needs of customers and are aligned with business strategy.<\/p>\n<p>There is a range of <a href=\"https:\/\/userpilot.com\/blog\/key-product-prioritization-frameworks\/\" target=\"_blank\" rel=\"noopener noreferrer\">tools and frameworks<\/a> that you can use here. Agile techniques, like Opportunity Scoring or Priority Poker, have the benefit of transparency and can help reconcile conflicting stakeholder positions.<\/p>\n<h3 id=\"9jeh\">Product creation<\/h3>\n<p>At this stage, the developers use all the input from the previous stages and write the code to create the working product.<\/p>\n<p>In Agile, the development and testing happen in parallel, which reduces the release time.<\/p>\n<p>That&#8217;s how your MVP is born.<\/p>\n<h3 id=\"c2nq2\">Launch MVP<\/h3>\n<p>When the MVP is ready, it is time to show it to the world.<\/p>\n<p>Platforms like <a href=\"https:\/\/userpilot.com\/blog\/how-to-launch-a-product-on-product-hunt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Hunt<\/a> are a great place to start. They allow you to get the word out and engage early adopters who will provide you with invaluable feedback.<\/p>\n<p>Make sure you prepare the launch carefully. Engage your copywriters to craft the release communications, like <a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">emails<\/a>, and make sure the <a href=\"https:\/\/userpilot.com\/blog\/software-release-notes-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">release notes<\/a> are ready.<\/p>\n<p>Overall, you only have one chance to release a new product and it&#8217;s easy to blow it, so take your time.<\/p>\n<h2 id=\"dbqtj\">How to avoid over-engineered products with a minimal marketable product<\/h2>\n<p>There are a few tricks that you can use to avoid building over-engineered products.<\/p>\n<h3 id=\"fpbcf\">Avoid feature bloat with fake door testing<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/feature-bloat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feature bloat<\/a> describes the way products become overloaded with unnecessary features or functions.<\/p>\n<p>We\u2019ve all seen this, haven\u2019t we? You add that one cool feature, then another one&#8230; Each doesn&#8217;t seem to be a big deal on its own but they cost time and money and increase the maintenance cost in the long run.<\/p>\n<p>Worse yet, they don\u2019t make your product any more successful because nobody uses them.<\/p>\n<p>How can you avoid feature bloat? How about using <a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">fake door testing <\/a>to determine feature relevance and demand?<\/p>\n<p>The process is very simple. First, you announce a feature that you are considering. You can use a <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal <\/a>or a <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">native tooltip<\/a> to let your users know about it, like in the hypothetical example below.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-fake-door-testing-01_c8315503e78c1937fc74858178877b70_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-fake-door-testing-01_c8315503e78c1937fc74858178877b70_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-fake-door-testing-01_c8315503e78c1937fc74858178877b70_800.png\" alt=\"Fake door testing helps shape the minimum viable product\" \/><\/picture><figcaption>Fictional <a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\">fake door testing<\/a> created with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>When the users try to engage with the feature, another modal informs them that the feature isn\u2019t ready yet and invites them to sign up for beta tests.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-fake-door-testing-02_f5eda0ad24c21581bf38459efae4fde6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-fake-door-testing-02_f5eda0ad24c21581bf38459efae4fde6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-fake-door-testing-02_f5eda0ad24c21581bf38459efae4fde6_800.png\" alt=\"Fake door testing helps shape the minimum viable product\" \/><\/picture><\/figure>\n<p>In the meantime, you track the engagement and use the data to determine if the feature is worth building.<\/p>\n<h3 id=\"3lbld\">Ask users what they need instead of adding just another cool feature<\/h3>\n<p>Feature bloat is often the result of falling into the <a href=\"https:\/\/userpilot.com\/blog\/feature-parity-trap\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature parity trap<\/a>.<\/p>\n<p>How does it happen?<\/p>\n<p>Basically, you add features just because your competitors have one or want to offer the same features across all your platforms without checking if the users need them at all.<\/p>\n<p>What&#8217;s the antidote? <a href=\"https:\/\/userpilot.com\/blog\/feature-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feature requests<\/a> could be one.<\/p>\n<p>You can leverage <a href=\"https:\/\/userpilot.com\/blog\/microsurvey-templates-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app microsurveys<\/a>, like the one built in the Userpilot, to do just that.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-feature-request_a7c820d47b6001a2855ff1b464cf362b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-feature-request_a7c820d47b6001a2855ff1b464cf362b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-feature-request_a7c820d47b6001a2855ff1b464cf362b_800.png\" alt=\"Feature requests created in Userpilot\" \/><\/picture><figcaption>Feature request collection in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/userpilot.com\/blog\/public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">Public product roadmaps<\/a> are another way of soliciting feature requests. The one below, created by Buffer in Trello, lets users add feature requests and vote for their favorite ones.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-public-roadmapping_b4d93b495f2f543c20fa9d7d876ad3b1_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-public-roadmapping_b4d93b495f2f543c20fa9d7d876ad3b1_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-public-roadmapping_b4d93b495f2f543c20fa9d7d876ad3b1_800.png\" alt=\"Public roadmaps a great for collecting feature requests\" \/><\/picture><figcaption>Public roadmaps a great for collecting feature requests.<\/figcaption><\/figure>\n<h3 id=\"9omkp\">Focus on the minimum marketable feature<\/h3>\n<p>Instead of focusing on the whole product, focus on one thing at a time and adopt the <a href=\"https:\/\/userpilot.com\/blog\/feature-driven-development\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature-driven development<\/a> framework.<\/p>\n<p>Minimum Marketable Features (MMFs) are small and self-contained. This means you can develop them quickly to deliver significant value to the user without having to worry about managing complex interdependencies with other parts of your product.<\/p>\n<h2 id=\"dk56\">How to test if you&#8217;ve reached product-market fit with your MVP<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-expert-advice-joanna-drabent\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product-Market Fit<\/a> is the measure of how well your product satisfies market demand. In other words, if there are enough users who are ready to pay for your product, it means you have a good product-market fit.<\/p>\n<p>How can you check if you&#8217;ve reached this stage?<\/p>\n<p>You can use code-free tools like Userpilot to design a <a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">PMF survey<\/a>, like the one below.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-PMF-survey_88043f9d027150d3684b6ba6856346c4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-PMF-survey_88043f9d027150d3684b6ba6856346c4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-PMF-survey_88043f9d027150d3684b6ba6856346c4_800.png\" alt=\"minimum-viable-product-minimum-marketable-product-PMF-survey\" \/><\/picture><figcaption>PMF Survey built with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p><span class=\"ng-star-inserted\">Customers can now trigger their existing &amp; new <a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">NPS on mobile<\/a>! Effortlessly gather valuable user insights and boost satisfaction on-the-go.<\/span><\/p>\n<p>If at least 40% of users would be &#8216;very disappointed, you&#8217;ve nailed it.<\/p>\n<p>Triggering the PMF surveys in-app increases engagement because the experience is still fresh in their mind.<\/p>\n<p>To increase the effectiveness and relevance, make sure you customize your surveys and target only the relevant <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments<\/a>.<\/p>\n<h2 id=\"fdbi9\">How to advance from minimum viable product to minimum marketable product<\/h2>\n<p>Why don&#8217;t we look at a few things you can do to develop your MVP into MMP?<\/p>\n<h3 id=\"en81b\">Apply emotional design to your minimum viable product<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/emotional-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emotional design<\/a> is about creating emotional connections between the customers and the product. By designing products to evoke an emotional response such as happiness or thrill, you drive users to take action.<\/p>\n<p>If you would like to see a good example of emotional design, check out the funny Asana error code \u201c5 evil cobras jog sadly.\u201d<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-emotional-design_969ad6cdc07b67333eed2c4640257b99_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-emotional-design_969ad6cdc07b67333eed2c4640257b99_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/minimum-viable-product-minimum-marketable-product-emotional-design_969ad6cdc07b67333eed2c4640257b99_800.png\" alt=\"Example of emotional design by Asana\" \/><\/picture><figcaption>Example of emotional design by Asana.<\/figcaption><\/figure>\n<h3 id=\"f2sa4\">Enhance user experience across the customer journey<\/h3>\n<p>Tools like Userpilot allow you to set goals and track their completion at different stages of the <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>. By doing so, you can identify the friction points and use the information to optimize the user experience.<\/p>\n<p>By removing friction at critical touchpoints you increase the chances of users experiencing value and having a satisfying user experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/goal-tracking-mvp-vs-mmp_f57623df05a8c511b3de681220959229_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/goal-tracking-mvp-vs-mmp_f57623df05a8c511b3de681220959229_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/goal-tracking-mvp-vs-mmp_f57623df05a8c511b3de681220959229_800.png\" alt=\"track goals and improve your miminum viable product\" \/><\/picture><figcaption>Track goals and improve your minimum viable product with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"1ljdf\">Conduct user research and improve product usability<\/h3>\n<p>The MMP is an improved version of MVP and that also means better usability.<\/p>\n<p>Your product usability needs to be good enough to impress the users you are trying to attract and convert into clients.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/usability-testing-methods-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Usability testing<\/a> helps you identify and fix any issues which could make the lives of your users difficult and stop them from fully experiencing the value of your product.<\/p>\n<h2 id=\"4acsb\">Conclusion<\/h2>\n<p>Minimum Viable Product (MVP) helps product teams validate their ideas so it is very basic in terms of functionality and UX. The Minimum Marketable Product (MMP) is ready to be sold, so it is better developed and offers a better overall user experience.<\/p>\n<p>If you would like to find out how Userpilot can help you build your MVP and develop it into MMP with in-app communications and surveys, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the difference between a Minimum Viable Product and a minimum Marketable Product? MVP helps product teams validate their ideas so it is very basic in terms of functionality and UX. MMP is ready to be sold, so it is better-developed and offers a better overall user experience.<\/p>\n","protected":false},"author":19,"featured_media":13669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[293],"tags":[656,900,216,186,932,639,933,936,725,352],"class_list":["post-13665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-feature-surveys","tag-personalized-user-experience","tag-product-management","tag-product-management-software","tag-saas-product-management","tag-saas-surveys","tag-saas-user-experience","tag-usability-testing","tag-user-feedback-saas","tag-user-feedback-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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