{"id":14092,"date":"2024-10-02T09:00:53","date_gmt":"2024-10-02T09:00:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-experience-survey-questions\/"},"modified":"2026-03-09T11:19:02","modified_gmt":"2026-03-09T11:19:02","slug":"user-experience-survey-questions","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/user-experience-survey-questions\/","title":{"rendered":"24 Best User Experience Survey Questions for More Valuable Insights"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\"><strong>User experience survey questions based on UX survey types <\/strong><\/h2>\n<p>When formulating questions for your <a href=\"https:\/\/userpilot.com\/blog\/ux-survey\/\" rel=\"noopener noreferrer\">user experience survey<\/a>, you must know the data type you want to gather. In this case, below are survey types you can choose from:<\/p>\n<ul>\n<li>User persona surveys<\/li>\n<li>General UX <a href=\"https:\/\/userpilot.com\/blog\/in-app-feedback\/\" target=\"_blank\" rel=\"noopener\">in-app feedback<\/a> survey<\/li>\n<li>UX research survey data<\/li>\n<li>User satisfaction UX surveys<\/li>\n<li>Customer service UX surveys<\/li>\n<\/ul>\n<p>Let&#8217;s explore user experience survey questions for each of these types.<\/p>\n<h2 id=\"h_92370677921728035973240\"><strong>User persona survey questions<\/strong><\/h2>\n<p>This survey type aims to help you better understand your customers.<\/p>\n<p>Based on their answers, you can build your\u00a0<a href=\"https:\/\/userpilot.com\/blog\/user-persona-template-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user persona<\/a>\u00a0to target with your sales and marketing campaigns or update your existing\u00a0persona\u00a0with the information they provided.<\/p>\n<p>Below are\u00a0<a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-questions-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey questions<\/a>\u00a0to ask your customers:<\/p>\n<h3><strong>1. How did you first learn about [Product]?<\/strong><\/h3>\n<p>Your users&#8217; answers to this question will give you insight into which channels were the most effective in converting your target audience into customers so you know where to focus your <a href=\"https:\/\/userpilot.com\/blog\/saas-marketing-tactics\/\" rel=\"noopener noreferrer\">marketing efforts<\/a>.<\/p>\n<figure id=\"attachment_245486\" aria-describedby=\"caption-attachment-245486\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245486\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux1.png\" alt=\"User experience survey questions: Acquisition \" width=\"708\" height=\"854\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux1.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux1-373x450.png 373w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245486\" class=\"wp-caption-text\">User persona survey question<\/figcaption><\/figure>\n<h3><strong>2. What will you be using [Product] for?<\/strong><\/h3>\n<p>Knowing how customers use your product lets you see which features or options they liked the most or least. You can then focus on <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" rel=\"noopener noreferrer\">improving your product<\/a> for the most popular use cases identified by your customers.<\/p>\n<p>Miro uses the <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" rel=\"noopener noreferrer\">jobs-to-be-done framework<\/a> in its survey providing answers that customers can just choose from for a more personalized onboarding.<\/p>\n<p>After selecting how they plan to use the app, the survey asks more questions to profile the users, depending on their chosen answers.<\/p>\n<figure id=\"attachment_245503\" aria-describedby=\"caption-attachment-245503\" style=\"width: 782px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245503\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/miro-survey.png\" alt=\"Miro user persona survey\" width=\"782\" height=\"546\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/miro-survey.png 782w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/miro-survey-450x314.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/miro-survey-768x536.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/miro-survey-330x230.png 330w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><figcaption id=\"caption-attachment-245503\" class=\"wp-caption-text\">Miro user persona survey<\/figcaption><\/figure>\n<p>Linkgraph enables users to answer the same questions as goals. They also can choose more than one answer, giving their app a better idea of its combined use cases.<\/p>\n<figure id=\"attachment_245520\" aria-describedby=\"caption-attachment-245520\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245520\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/linkgraph-survey.png\" alt=\"Linkgraph goals survey\" width=\"730\" height=\"633\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/linkgraph-survey.png 730w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/linkgraph-survey-450x390.png 450w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><figcaption id=\"caption-attachment-245520\" class=\"wp-caption-text\">Linkgraph goals survey<\/figcaption><\/figure>\n<p>Mark asks users about their main goal by letting them choose from the well-defined <a href=\"https:\/\/userpilot.com\/blog\/user-profile\/\" rel=\"noopener noreferrer\">user profiles<\/a>. Users will gravitate toward the profile description they best identify with and one that describes their profession.<\/p>\n<figure id=\"attachment_245537\" aria-describedby=\"caption-attachment-245537\" style=\"width: 795px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245537\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/mark-survey.png\" alt=\"Mark goals survey\" width=\"795\" height=\"598\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/mark-survey.png 795w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/mark-survey-450x338.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/mark-survey-768x578.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><figcaption id=\"caption-attachment-245537\" class=\"wp-caption-text\">Mark goals survey<\/figcaption><\/figure>\n<h3><strong>3. Which of our competitors did you consider before choosing us?<\/strong><\/h3>\n<p>This question helps you learn which competitors are on your customers&#8217; radar, which can be helpful for your\u00a0<a href=\"https:\/\/userpilot.com\/blog\/how-to-do-a-competitive-analysis\/\" rel=\"noopener noreferrer\">competitive research<\/a>.<\/p>\n<figure id=\"attachment_245554\" aria-describedby=\"caption-attachment-245554\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245554\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux2.png\" alt=\"Competitors survey question\" width=\"708\" height=\"854\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux2.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux2-373x450.png 373w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245554\" class=\"wp-caption-text\">Competitors survey example<\/figcaption><\/figure>\n<h3><strong>4. What made you choose us over our competitors?<\/strong><\/h3>\n<p>Find out why customers eventually chose your app over others, whether it&#8217;s a\u00a0feature,\u00a0your price, or something else.<\/p>\n<p>Whatever it may be, use the responses to refine your marketing and positioning and work on <a href=\"https:\/\/userpilot.com\/blog\/increasing-feature-engagement-saas\/\" rel=\"noopener noreferrer\">improving the features<\/a> that attract customers the most.<\/p>\n<figure id=\"attachment_245571\" aria-describedby=\"caption-attachment-245571\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245571\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux3.png\" alt=\"Competitors survey question 2 \" width=\"708\" height=\"686\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux3.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux3-450x436.png 450w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245571\" class=\"wp-caption-text\">Competitors survey example<\/figcaption><\/figure>\n<h3><strong>5. How would you describe [Product] in one word or sentence?<\/strong><\/h3>\n<p>Allow users to answer this question in their own words.<\/p>\n<p>An <a href=\"https:\/\/userpilot.com\/blog\/open-ended-questions\/\" rel=\"noopener noreferrer\">open-ended question<\/a> lets you see which words or feelings your user associates with your brand. You can then compare their answers with your positioning statement to see if there are similarities or discrepancies.<\/p>\n<h2><strong>General UX feedback survey questions<\/strong><\/h2>\n<p>Ask general questions for your UX feedback surveys if you want to learn your customer&#8217;s thoughts and feelings about the app. Their answers give you an overview of your app for basic user research and\u00a0<a href=\"https:\/\/userpilot.com\/blog\/ux-analytics-saas\" target=\"_blank\" rel=\"noopener noreferrer\">UX analytics<\/a>.<\/p>\n<p>Below are questions you can ask:<\/p>\n<h3><strong>6. How upset would you be if [Product\/Feature] was no longer around?<\/strong><\/h3>\n<p>Using a\u00a0<a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\" target=\"_blank\" rel=\"noopener noreferrer\">product-market fit (PMF) survey\u00a0<\/a>helps you understand the product value from the user&#8217;s perspective.<\/p>\n<p>If the general sentiment is that of disappointment, it indicates your app has filled a <a href=\"https:\/\/userpilot.com\/blog\/market-gaps\/\" rel=\"noopener noreferrer\">gap in the market<\/a> and it&#8217;s critical to users&#8217; workflow or life.<\/p>\n<p>On the other hand, lukewarm responses suggest a potential risk of <a href=\"https:\/\/userpilot.com\/blog\/customer-churn-rate\/\" rel=\"noopener noreferrer\">customer churn<\/a> and an opportunity to improve the product by solving users&#8217; key problems better.<\/p>\n<figure id=\"attachment_245588\" aria-describedby=\"caption-attachment-245588\" style=\"width: 793px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245588\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/pmf-survey.png\" alt=\"PMF survey\" width=\"793\" height=\"520\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/pmf-survey.png 793w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/pmf-survey-450x295.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/pmf-survey-768x504.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><figcaption id=\"caption-attachment-245588\" class=\"wp-caption-text\">PMF survey example<\/figcaption><\/figure>\n<h3><strong>7. How are you feeling about [Brand]?<\/strong><\/h3>\n<p>Giving customers a way to share their feelings about your app via\u00a0<a href=\"https:\/\/userpilot.com\/blog\/good-survey-questions\/\" rel=\"noopener noreferrer\">multiple-choice questions<\/a>\u00a0is an excellent way to get authentic user experience feedback.<\/p>\n<p>Aside from allowing customers to choose from a wide range of feelings and emotions, give them the option to type in anything else they wish to share freely.<\/p>\n<p>They can elaborate on their answers more or provide\u00a0<a href=\"https:\/\/userpilot.com\/blog\/customer-insights-examples\/\" rel=\"noopener noreferrer\">more insights<\/a>\u00a0into other thoughts they have about your app.<\/p>\n<h3><strong>8. What score out of 10 would you give [product]?<\/strong><\/h3>\n<p>Ask users to rate how satisfied they are with your app on a scale of one to ten (ten being the highest).<\/p>\n<p>This works similarly to a net promoter score by helping you gauge <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\" target=\"_blank\" rel=\"noopener noreferrer\">customer loyalty\u00a0<\/a>and satisfaction and improve your app using the data from subsequent open-ended questions.<\/p>\n<figure id=\"attachment_245605\" aria-describedby=\"caption-attachment-245605\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245605\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux4.png\" alt=\"User experience survey questions: Rating scale\" width=\"708\" height=\"448\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux4.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux4-450x285.png 450w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245605\" class=\"wp-caption-text\">UX survey<\/figcaption><\/figure>\n<h3><strong>9. Rate your experience with [Feature].<\/strong><\/h3>\n<p>Using\u00a0<a href=\"https:\/\/userpilot.com\/blog\/feature-feedback-survey-template\/\" rel=\"noopener noreferrer\">feature surveys<\/a>\u00a0allows you to ask for their rating right after using a specific feature in your app, which helps you get more accurate feedback.<\/p>\n<figure id=\"attachment_245622\" aria-describedby=\"caption-attachment-245622\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245622\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux5.png\" alt=\"Feature survey \" width=\"708\" height=\"448\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux5.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux5-450x285.png 450w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245622\" class=\"wp-caption-text\">Feature survey<\/figcaption><\/figure>\n<h2><strong>User research survey questions<\/strong><\/h2>\n<p>This survey type allows you to get more granular insights from existing users who have used your app extensively. Use their feedback to refine your app and its features for better\u00a0<a href=\"https:\/\/userpilot.com\/blog\/product-usability\/\" rel=\"noopener noreferrer\">usability<\/a>.<\/p>\n<h3><strong>10. How easy is it to use [tool]?<\/strong><\/h3>\n<p>You want to make your app as easy to use as possible. To know what your customers think, launch a usability survey asking them to answer on a scale from \u201cvery easy\u201d to \u201cvery difficult\u201d using numbers,\u00a0<a href=\"https:\/\/userpilot.com\/blog\/smiley-face-surveys\/\" rel=\"noopener noreferrer\">smiley faces<\/a>, or stars.<\/p>\n<p>Use\u00a0<a href=\"https:\/\/userpilot.com\/blog\/follow-up-questions\/\" rel=\"noopener noreferrer\">follow-up questions<\/a>\u00a0asking them to explain their answers to collect more\u00a0actionable insights.<\/p>\n<figure id=\"attachment_245639\" aria-describedby=\"caption-attachment-245639\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245639\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux6.png\" alt=\"User experience survey questions: Ease of use\" width=\"708\" height=\"448\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux6.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux6-450x285.png 450w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245639\" class=\"wp-caption-text\">Ease of use survey example<\/figcaption><\/figure>\n<h3><strong>11. What is the one thing you wish the [Product] could do that it doesn&#8217;t already?<\/strong><\/h3>\n<p>If you plan on <a href=\"https:\/\/userpilot.com\/blog\/feature-ideation\/\" rel=\"noopener noreferrer\">adding app features<\/a>, run a survey asking them which ones they want to see.<\/p>\n<p>Based on their answers, prioritize features that received the most votes in your\u00a0<a href=\"https:\/\/userpilot.com\/blog\/data-product-roadmap\/\" rel=\"noopener noreferrer\">product roadmap<\/a>. Just be sure to\u00a0<a href=\"https:\/\/userpilot.com\/blog\/feature-bloat\/\" target=\"_blank\" rel=\"noopener noreferrer\">avoid feature bloat<\/a>\u00a0and focus on features that will positively impact your app.<\/p>\n<p>Also, consider adding an open-ended question at the end so customers can better explain how they want your app&#8217;s features to be built.<\/p>\n<figure id=\"attachment_245656\" aria-describedby=\"caption-attachment-245656\" style=\"width: 708px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245656\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux7.png\" alt=\"User experience survey questions: Product gaps\" width=\"708\" height=\"550\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux7.png 708w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux7-450x350.png 450w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><figcaption id=\"caption-attachment-245656\" class=\"wp-caption-text\">Product gaps survey<\/figcaption><\/figure>\n<h3><strong>12. What functionality of [Product] you couldn&#8217;t live without?<\/strong><\/h3>\n<p>This question asks customers what the best feature of your app is. Knowing which features your customers like the most allows you to prioritize your resources and make the features even\u00a0<em>better<\/em>.<\/p>\n<p>Make sure to pair the result with\u00a0<a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" rel=\"noopener noreferrer\">product usage data<\/a>\u00a0and see if there are any discrepancies.<\/p>\n<figure id=\"attachment_245673\" aria-describedby=\"caption-attachment-245673\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245673\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux8.png\" alt=\"User experience survey questions: The most valuable feature\" width=\"710\" height=\"736\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux8.png 710w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux8-434x450.png 434w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><figcaption id=\"caption-attachment-245673\" class=\"wp-caption-text\">The most valuable feature survey example<\/figcaption><\/figure>\n<h3><strong>13. What features could you live without?<\/strong><\/h3>\n<p>Your app may have features that customers aren&#8217;t using that much or are not fond of.<\/p>\n<p>Identifying these features with your surveys allows you to reduce spending resources on them. You may even consider sunsetting these features if there&#8217;s an overwhelming response against them.<\/p>\n<h3><strong>14. What is the most difficult part of using our app?<\/strong><\/h3>\n<p>Aside from features, your app may have\u00a0<a href=\"https:\/\/userpilot.com\/blog\/ux-mistakes\/\" rel=\"noopener noreferrer\">UX issues<\/a>\u00a0causing customer problems.<\/p>\n<p>Know what these are and take action to prevent the problems from getting worse, which could cause users to bolt and go with your competitors instead.<\/p>\n<h2><strong>User satisfaction UX survey questions<\/strong><\/h2>\n<p>Having more satisfied customers results in\u00a0<a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-retention-rate\/\" rel=\"noopener noreferrer\">higher retention<\/a>\u00a0and better UX.<\/p>\n<p>Below are questions that answer how happy your app users are:<\/p>\n<h3><strong>15. How likely are you to recommend [Product] to others?<\/strong><\/h3>\n<p>This is an NPS question that rates users&#8217; likelihood of recommending the app to their network, or simply put, <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" rel=\"noopener noreferrer\">customer loyalty<\/a>.<\/p>\n<p>To help you make sense of their answers, you can ask an open-ended <a href=\"https:\/\/userpilot.com\/blog\/nps-follow-up-question\/\" rel=\"noopener noreferrer\">follow-up NPS question<\/a> to collect both\u00a0quantitative and qualitative data.<\/p>\n<figure id=\"attachment_245690\" aria-describedby=\"caption-attachment-245690\" style=\"width: 461px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245690\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/nps-follow-up-questions-1.gif\" alt=\"NPS survey with a follow-up question\" width=\"461\" height=\"287\" \/><figcaption id=\"caption-attachment-245690\" class=\"wp-caption-text\">NPS survey with a follow-up question<\/figcaption><\/figure>\n<h3><strong>16. What do you find most frustrating about [Product\/Feature\/Brand]?<\/strong><\/h3>\n<p>Knowing what <a href=\"https:\/\/userpilot.com\/blog\/user-frustration\/\" rel=\"noopener noreferrer\">frustrates users<\/a> regarding your brand as a whole and not just your product or features helps you nip all issues in the bud before they worsen.<\/p>\n<h3><strong>17. What do you love most about [Product]?<\/strong><\/h3>\n<p>Similarly, finding out what they love about your product lets you know where to focus your efforts and what to highlight in your <a href=\"https:\/\/userpilot.com\/blog\/best-product-marketing-campaigns\/\" rel=\"noopener noreferrer\">marketing campaigns<\/a>.<\/p>\n<h3><strong>18. What would make you cancel your subscription?<\/strong><\/h3>\n<p>Even if there&#8217;s no reason for them to cut ties with your app anytime soon, you still want to know what it would take for them to leave.<\/p>\n<p>This enables you to plan and set up contingencies in advance and\u00a0<a href=\"https:\/\/userpilot.com\/blog\/churn-prevention-saas\" target=\"_blank\" rel=\"noopener noreferrer\">proactively reduce churn.<\/a><\/p>\n<figure id=\"attachment_245707\" aria-describedby=\"caption-attachment-245707\" style=\"width: 736px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245707\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux9.png\" alt=\"Cancellation survey\" width=\"736\" height=\"490\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux9.png 736w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux9-450x300.png 450w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><figcaption id=\"caption-attachment-245707\" class=\"wp-caption-text\">Cancellation survey example<\/figcaption><\/figure>\n<h3><strong>19. What&#8217;s the most difficult part of using our app?<\/strong><\/h3>\n<p>Similarly to knowing the most frustrating part of your product, identifying the most challenging aspect of your app according to customers allows you to <a href=\"https:\/\/userpilot.com\/blog\/how-to-identify-customer-pain-points\/\" rel=\"noopener noreferrer\">identify pain points<\/a> and improve.<\/p>\n<h2><strong>Customer service team user experience (UX) survey questions<\/strong><\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/saas-customer-support\/\" rel=\"noopener noreferrer\">Customer support<\/a>\u00a0is also part of the user experience, so it&#8217;s useful to know the quality of service your customer receives from your team to provide them with better service moving forward.<\/p>\n<p>Below are UX survey questions you can ask regarding <a href=\"https:\/\/userpilot.com\/blog\/happy-customer-service\/\" rel=\"noopener noreferrer\">customer service<\/a>:<\/p>\n<h3><strong>20. <\/strong>How easy did the customer agent make it for you to solve your issue?<\/h3>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-customer-service-representative\/\">customer service representative<\/a> equipped with strong problem-solving skills can make a substantial difference in how quickly and efficiently a customer\u2019s problem is addressed, resulting in\u00a0<a href=\"https:\/\/userpilot.com\/blog\/customer-happiness\/\" rel=\"noopener noreferrer\">happier customers<\/a>.<\/p>\n<p>Understanding how easy the customer agent made it for users to resolve their issues can help identify training opportunities and areas for improvement within the customer service team.<\/p>\n<h3><strong>21. <\/strong>How satisfied were you with your recent experience with our customer support?<\/h3>\n<p>This question provides a clear measure of customer satisfaction with your support team. Follow-up questions can help you pinpoint specific strengths and weaknesses in your support interactions.<\/p>\n<figure id=\"attachment_245724\" aria-describedby=\"caption-attachment-245724\" style=\"width: 922px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245724\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/customer-service-survey-1.png\" alt=\"User experience survey questions: Customer service\" width=\"922\" height=\"404\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/customer-service-survey-1.png 922w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/customer-service-survey-1-450x197.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/customer-service-survey-1-768x337.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><figcaption id=\"caption-attachment-245724\" class=\"wp-caption-text\">Customer support survey example<\/figcaption><\/figure>\n<h3><strong>22. How would you rate your overall experience with [Brand] support services?<\/strong><\/h3>\n<p>Similarly to the previous question, this one provides a quantitative measure of customer satisfaction with overall support, not just the most recent interactions.<\/p>\n<h3><strong>23. How would you rate the reliability of [Brand]?<\/strong><\/h3>\n<p>Customers should trust that your support team will come through whenever they have issues with your app.<\/p>\n<p>If your team can supply your users with all the help they need, expect customers to provide your team with\u00a0<a href=\"https:\/\/userpilot.com\/blog\/measure-customer-experience\" rel=\"noopener noreferrer\">positive responses<\/a>.<\/p>\n<h3><strong>24. Is there anything you would change about how [Product\/Feature\/Support] works?<\/strong><\/h3>\n<p>Since customers are the ones using your app regularly, they may know which things to change in it that you don&#8217;t.<\/p>\n<p>Allowing them to share these with you in your\u00a0<a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\" target=\"_blank\" rel=\"noopener noreferrer\">open-ended question<\/a>\u00a0surveys provides you with feedback that can make your app even better.<\/p>\n<figure id=\"attachment_245741\" aria-describedby=\"caption-attachment-245741\" style=\"width: 736px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-245741\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux10.png\" alt=\"User experience survey questions: Weaknesses\" width=\"736\" height=\"516\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux10.png 736w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux10-450x315.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/ux10-330x230.png 330w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><figcaption id=\"caption-attachment-245741\" class=\"wp-caption-text\">Weaknesses survey example<\/figcaption><\/figure>\n<h2><strong>Best practices for conducting UX surveys<\/strong><\/h2>\n<p>When collecting both qualitative and quantitative\u00a0<a href=\"https:\/\/userpilot.com\/blog\/app-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">app feedback<\/a>\u00a0data, these are some best practices to keep in mind:<\/p>\n<ul>\n<li>Aside from collecting active feedback, allow customers to leave their passive feedback using an always-on feedback widget.\u00a0<a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\" target=\"_blank\" rel=\"noopener noreferrer\">Using both passive and active surveys<\/a>\u00a0in your customer feedback strategy allows you to collect more specific customer insights.<\/li>\n<li>Collect contextual user feedback using <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" rel=\"noopener noreferrer\">microsurveys<\/a> that appear in-app for higher response rates than email.<\/li>\n<li>Create variants of your surveys and run\u00a0<a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B tests<\/a>\u00a0to determine which version produces higher completion rates.<\/li>\n<li>Ask questions from an objective standpoint avoiding\u00a0<a href=\"https:\/\/userpilot.com\/blog\/avoiding-survey-bias\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey bias<\/a>, as that could lead to incorrect data.<\/li>\n<li>Close the\u00a0<a href=\"https:\/\/userpilot.com\/blog\/how-to-create-a-feedback-loop\/\" rel=\"noopener noreferrer\">feedback loop<\/a>\u00a0by replying to users and making them feel acknowledged.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/ux-survey\/\" rel=\"noopener noreferrer\">UX surveys<\/a> aren&#8217;t just for existing customers. Ask visitors what they think about your app or website. Implementing their suggestions may convince them to become your paying customers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn the best user experience survey questions to ask your customers and how to ask them so you can get more feedback on how to improve your app&#8217;s UX.<\/p>\n","protected":false},"author":68,"featured_media":245468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[20,290],"tags":[446,235,225,52,522,638,201,351],"class_list":["post-14092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-updated","tag-customer-experience","tag-customer-feedback","tag-in-app-survey","tag-product-experience","tag-saas-user-feedback-survey","tag-survey-questions","tag-user-experience","tag-user-feedback-survey"],"acf":[],"yoast_head":"<!-- This site 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