{"id":14375,"date":"2025-07-17T10:50:59","date_gmt":"2025-07-17T10:50:59","guid":{"rendered":"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/"},"modified":"2026-04-03T09:26:59","modified_gmt":"2026-04-03T09:26:59","slug":"how-to-measure-new-feature-success","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/","title":{"rendered":"How to Measure New Feature Success: 5 Metrics and Strategies"},"content":{"rendered":"<p data-block-id=\"dpfdm\">The average <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> rate for SaaS products is only <a href=\"https:\/\/userpilot.com\/blog\/core-feature-adoption-rate-benchmark-report-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">24.5%<\/a>. This means you can spend weeks mapping user journeys and refining every interaction, but likely, only a very small percentage of users will ever interact with the features you worked so hard on.<\/p>\n<p data-block-id=\"6ohp3\">So, here, I\u2019m going to walk you through the key feature success strategies you need to employ and the <a href=\"https:\/\/userpilot.com\/solutions\/product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a> metrics you must track to make your new feature release impossible to ignore.<\/p>\n<h2 id=\"6vv67\" data-block-id=\"6vv67\"><strong>Why measure new feature success?<\/strong><\/h2>\n<p data-block-id=\"egla3\"><span class=\"ng-star-inserted\">I<\/span><span class=\"ng-star-inserted\">\u00a0think launching<\/span> without measurement is like steering in the dark. We might move, but we won&#8217;t know if we&#8217;re headed in the right direction. <span class=\"ng-star-inserted\">From what\u00a0<\/span><span class=\"ng-star-inserted\">I&#8217;ve<\/span><span class=\"ng-star-inserted\"> seen, m<\/span>easuring the success of your launches will guide you in the following ways:<\/p>\n<ul>\n<li><strong>Validate product-market fit: <\/strong>I\u2019ve seen <a href=\"https:\/\/userpilot.com\/blog\/what-does-a-product-manager-do\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a> love their feature idea only to have it killed because no one really needed it. <span class=\"ng-star-inserted\">I<\/span><span class=\"ng-star-inserted\">\u00a0believe you need to determine<\/span> whether a specific feature actually addresses a customer problem. Early user feedback reveals whether you are on target or if you need to pivot before investing more time and resources.<\/li>\n<li><strong>Optimize resource allocation: <\/strong><span class=\"ng-star-inserted\">Engineering time is limited, so\u00a0<\/span><span class=\"ng-star-inserted\">I<\/span><span class=\"ng-star-inserted\"> always advise wisely investing where it counts.<\/span>\u00a0Seeing which features resonate and which fall flat lets you reassign effort to work that drives real <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-tools-and-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a> and value.<\/li>\n<li><strong>Improve user satisfaction and retention: <\/strong>Smooth <a href=\"https:\/\/userpilot.com\/blog\/feature-launch-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature launches<\/a> prevent frustration and encourage customers to return. Knowing exactly where users get stuck helps you eliminate friction and turn first-time clicks into lasting habits.<\/li>\n<li><strong>Prove ROI: <\/strong>Hard data transforms feature launches from speculative bets into clear wins, making it easier to secure approval and funding for future projects.<\/li>\n<li><strong>Identify opportunities for iteration: <\/strong>No launch is perfect, and fine-tuning is essential. Detailed analyses of <a href=\"https:\/\/userpilot.com\/blog\/user-session-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">user sessions<\/a> show whether users drop off immediately or after repeated use, so each update delivers more value than the last.<\/li>\n<\/ul>\n<h2 id=\"5p0ii\" data-block-id=\"5p0ii\"><strong>The adoption-value equation for feature success<\/strong><\/h2>\n<p data-block-id=\"ak6df\"><span class=\"ng-star-inserted\">I believe true feature success depends on more than how many people click a button. It\u2019s a product of adoption and the real value\u00a0<\/span><span class=\"ng-star-inserted\">we<\/span><span class=\"ng-star-inserted\">\u00a0deliver.<\/span> If your latest feature sees a spike in users but leaves them frustrated, it won\u2019t stick. Likewise, a brilliant tool that sits unused won\u2019t move the needle.<\/p>\n<p><!-- Interactive Quiz Section --><\/p>\n<div id=\"userpilot-quiz-container\" class=\"userpilot-quiz-wrapper\">\n<p><!-- Progress Bar --><\/p>\n<div class=\"progress-container\">\n<div id=\"progressBar\" class=\"progress-bar\"><\/div>\n<\/div>\n<p><!-- Quiz Content --><\/p>\n<div class=\"quiz-content\">\n<p><!-- Question 1 --><\/p>\n<div class=\"quiz-step active\">\n<h3>What&#8217;s your biggest challenge with a new feature launch?<\/h3>\n<div class=\"answers\">\n<div class=\"answer-option\">Getting the word out to users<\/div>\n<div class=\"answer-option\">Users try it once and never return<\/div>\n<div class=\"answer-option\">Proving its value to my team<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"quiz-step\">\n<h3>How do you currently announce new features to your users?<\/h3>\n<div class=\"answers\">\n<div class=\"answer-option\">In-app messages and tooltips<\/div>\n<div class=\"answer-option\">Email newsletters<\/div>\n<div class=\"answer-option\">We don&#8217;t have a consistent process<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"quiz-step\">\n<h3>When it comes to how to measure new feature success, which metric matters most to you?<\/h3>\n<div class=\"answers\">\n<div class=\"answer-option\">Adoption Rate (how many users tried it)<\/div>\n<div class=\"answer-option\">Retention Rate (how many users stick with it)<\/div>\n<div class=\"answer-option\">NPS\/CSAT (how much users like it)<\/div>\n<\/div>\n<\/div>\n<p><!-- Final Step\/CTA --><\/p>\n<div class=\"quiz-step\">\n<h3>Ready to make every feature launch a success?<\/h3>\n<p>You&#8217;re ready to move beyond basic analytics. See how <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> can help you guide users, gather feedback, and accurately measure feature success without writing any code.<\/p>\n<p><button id=\"finalCtaButton\" class=\"cta-button\">Get a Demo<\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- End of Interactive Quiz Section --><\/p>\n<p><!-- Link to the JavaScript file --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/07\/how-to-measure-new-feature-success-1.js\"><\/script><\/p>\n<h3 id=\"20i7p\" data-block-id=\"20i7p\"><strong>User adoption x value = Feature success<\/strong><\/h3>\n<p data-block-id=\"ervn8\">Feature success comes from two factors working together:<\/p>\n<ul>\n<li><strong>Reaching the right audience: <\/strong>A <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">new feature<\/a> must be presented in a way that meets the user&#8217;s needs. If you roll out a bulk email editor to just 10 customers, even a perfect design won\u2019t prove viability. But if you offer it to 100 marketers who send campaigns daily, you\u2019ll quickly see if it resonates.<\/li>\n<li><strong>Driving understanding, perceived value<\/strong>,<strong> and engagement: <\/strong>Adoption should inform users about its purpose, help them believe it&#8217;s beneficial, and encourage them to come back and use it. When all three happen, it\u2019s a good sign that your <a href=\"https:\/\/userpilot.com\/blog\/product-launch-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">launch messaging<\/a> and tutorials are doing their job.<\/li>\n<\/ul>\n<p data-block-id=\"cth86\">It\u2019s easy to confuse high adoption with success, but a feature that drives users nuts can trigger higher churn. And a perfectly valuable tool buried away in the product won\u2019t pad your MRR either. Adoption and value must both be present to call a feature a win.<\/p>\n<h2 id=\"6m2tr\" data-block-id=\"6m2tr\"><strong>5 Key metrics for measuring new feature success<\/strong><\/h2>\n<p data-block-id=\"b0ng0\"><span class=\"ng-star-inserted\">From\u00a0<\/span><span class=\"ng-star-inserted\">my<\/span><span class=\"ng-star-inserted\"> perspective,\u00a0<\/span>understanding and tracking <a href=\"https:\/\/userpilot.com\/blog\/app-user-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a> demands both hard data and real feedback. If you want to measure feature adoption accurately, I recommend tracking these five key performance indicators to blend quantitative signals with qualitative insights so you know not just what happens but why it happens:<\/p>\n<h3 id=\"ej7bm\" data-block-id=\"ej7bm\"><strong>1. Feature adoption rate<\/strong><\/h3>\n<p data-block-id=\"3tvgu\"><strong>What it is: <\/strong>The share of your active user base that has engaged with the new feature at least once.<\/p>\n<p data-block-id=\"4p920\"><strong>Formula:<\/strong> To calculate the feature adoption rate, divide the number of the feature&#8217;s monthly active users (MAUs) by the number of user logins in a period of time, and multiply it by 100.<\/p>\n<p data-block-id=\"6fol1\"><strong>Why track it: <\/strong><a href=\"https:\/\/userpilot.com\/blog\/improve-product-adoption-rate-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adoption rate<\/a> reveals initial interest and discoverability of a particular feature. If only a small slice of users ever try a feature<span class=\"ng-star-inserted\">,\u00a0<\/span><span class=\"ng-star-inserted\">I<\/span><span class=\"ng-star-inserted\">\u00a0find that it may be hidden behind a confusing UI or lack clear value.<\/span><\/p>\n<p data-block-id=\"72isu\"><strong>How to track it:<\/strong> Flag the event and pull an adoption report without writing extra code. Combine this quantitative view with user interviews to gain a deeper understanding of why some users click through while others never engage.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feature-adoption-rate-formula_88acddb4788d17f44cdd7947e2d815aa_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-adoption-rate-formula_88acddb4788d17f44cdd7947e2d815aa_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feature-adoption-rate-formula_88acddb4788d17f44cdd7947e2d815aa_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feature-adoption-rate-formula_88acddb4788d17f44cdd7947e2d815aa_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feature-adoption-rate-formula_88acddb4788d17f44cdd7947e2d815aa_800.png\" alt=\"Formula to calculate feature adoption rate.\" \/><\/picture><figcaption>Formula to calculate feature adoption rate.<\/figcaption><\/figure>\n<h3 id=\"d3sq0\" data-block-id=\"d3sq0\"><strong>2. Net Promoter Score (NPS)<\/strong><\/h3>\n<p data-block-id=\"9tl6p\"><strong>What it is: <\/strong>A measure of <a href=\"https:\/\/userpilot.com\/blog\/track-user-sentiment\/\" target=\"_blank\" rel=\"noopener noreferrer\">user sentiment<\/a> based on how likely users are to recommend the feature to a colleague or friend.<\/p>\n<p data-block-id=\"e292d\"><strong>Formula: <\/strong>Total % of promoters \u2013 total % of detractors = Net Promoter Score<\/p>\n<p data-block-id=\"9io2n\"><strong>Why track it: <\/strong>NPS moves beyond click counts to capture attitudes. A high NPS indicates that your feature delights users, while a low score suggests that expectations are not being met or that there is friction.<\/p>\n<p data-block-id=\"dmfl6\"><strong>How to track it: <\/strong>Deploy an in-app <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS survey<\/a> after users complete a core action, like trying out a new feature. A survey widget can capture scores and open-text feedback, allowing you to pair a quantitative score with qualitative comments on what users love or dislike. This way, you can successfully meet user expectations and offer maximum value.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-formula_5a4e3edb621153c6826bef8d5a06523c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-formula_5a4e3edb621153c6826bef8d5a06523c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-formula_5a4e3edb621153c6826bef8d5a06523c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nps-formula_5a4e3edb621153c6826bef8d5a06523c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-formula_5a4e3edb621153c6826bef8d5a06523c_800.png\" alt=\"Formula to calculate NPS\" \/><\/picture><figcaption>Formula to calculate NPS.<\/figcaption><\/figure>\n<h3 id=\"ckdpf\" data-block-id=\"ckdpf\"><strong>3. Drop-off rate<\/strong><\/h3>\n<p data-block-id=\"3b31u\"><strong>What it is: <\/strong>The proportion of users who try the feature once but never return for a second session.<\/p>\n<p data-block-id=\"653ia\"><strong>Formula: <\/strong>To calculate the drop-off rate, divide the number of users who didn\u2019t complete a process by the number of users who started it, and multiply it by 100.<\/p>\n<p data-block-id=\"74pub\"><strong>Why track it: <\/strong><a href=\"https:\/\/userpilot.com\/blog\/drop-off-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drop-off rate<\/a> flags friction or missing value. If many users bail after the first use due to a poor <a href=\"https:\/\/userpilot.com\/blog\/first-time-user-experience-saas\/\">first-time user experience<\/a>, lack of perceived value, or unexpected friction, you know your onboarding process or core design needs rethinking.<\/p>\n<p data-block-id=\"rj88\"><strong>How to track it: <\/strong>You can use your analytics tool to display which steps users are dropping off in an onboarding or signup process. View the amount of time it takes users to complete an action.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/drop-off-rate-formula_13933873787c00ea837bfe8b24166641_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/drop-off-rate-formula_13933873787c00ea837bfe8b24166641_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/drop-off-rate-formula_13933873787c00ea837bfe8b24166641_800.png\" alt=\"Formula to calculate drop-off rate\" \/><\/picture><figcaption>Formula to calculate drop-off rate.<\/figcaption><\/figure>\n<h3 id=\"bn80j\" data-block-id=\"bn80j\"><strong>4. Total active users<\/strong><\/h3>\n<p data-block-id=\"cse0a\"><strong>What it is: <\/strong>The count of unique users engaging with your product or feature over a defined period, such as <a href=\"https:\/\/userpilot.com\/blog\/dau-wau-mau\/\" target=\"_blank\" rel=\"noopener noreferrer\">daily active users (DAU), weekly active users (WAU), or monthly active users (MAU)<\/a>. These metrics help you measure <a href=\"https:\/\/userpilot.com\/blog\/increase-product-stickiness-saas\/\">product stickiness<\/a>; i.e., how frequently users engage with a product and how essential it becomes in their daily workflows.<\/p>\n<p data-block-id=\"e847r\"><strong>Formula:<\/strong> To measure stickiness, you must look at (Daily Active Users \/ Monthly Active Users) * 100<\/p>\n<p data-block-id=\"57id6\"><strong>Why track it: <\/strong>Raw adoption percentages can be misleading if your user base is tiny or enormous. Total active users put adoption in context and measure overall stickiness at scale.<\/p>\n<p data-block-id=\"96q7u\"><strong>How to track it: <\/strong>Create a custom dashboard to track DAUs, WAUs, or MAUs for a specific time period and analyze whether users are staying or churning early.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/product-stickiness-formula_8d26c0721daa6b347c4090c334d7e255_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/product-stickiness-formula_8d26c0721daa6b347c4090c334d7e255_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/product-stickiness-formula_8d26c0721daa6b347c4090c334d7e255_800.png\" alt=\"Formula to calculate product stickiness\" \/><\/picture><figcaption>Formula to calculate product stickiness.<\/figcaption><\/figure>\n<h3 id=\"61kto\" data-block-id=\"61kto\"><strong>5. User retention rate<\/strong><\/h3>\n<p data-block-id=\"e5kr5\"><strong>What it is: <\/strong>The percentage of users who continue to engage with the feature (or product) over successive periods.<\/p>\n<p data-block-id=\"8mglg\"><strong>Formula: <\/strong>[(Ending Customers &#8211; New Customers) \/ Beginning Customers] * 100 where ending customers is people ending their engagement with your product, new customers are one that newly signed on, and beginning customers are the number of customers a business has at the start of a defined period (e.g., month, quarter, year).<\/p>\n<p data-block-id=\"8futs\"><strong>Why track it: <\/strong><a href=\"https:\/\/userpilot.com\/blog\/user-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">User retention<\/a> measures long-term value. A feature that attracts clicks but fails to bring users back will not drive lifetime revenue.<\/p>\n<p data-block-id=\"5m8es\"><strong>How to track it: <\/strong>You can define cohorts based on the date of first feature use. Use cohort reports in your analytics tool or visual cohort builder to monitor how many users return week after week. Pair this with post-use surveys to learn what keeps your most loyal users engaged.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/retention-rate-formula_6abb409ecab66c3efb0c8d9c9efe1e63_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-rate-formula_6abb409ecab66c3efb0c8d9c9efe1e63_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/retention-rate-formula_6abb409ecab66c3efb0c8d9c9efe1e63_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-rate-formula_6abb409ecab66c3efb0c8d9c9efe1e63_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/retention-rate-formula_6abb409ecab66c3efb0c8d9c9efe1e63_800.png\" alt=\"User retention rate formula\" \/><\/picture><figcaption>User retention rate formula.<\/figcaption><\/figure>\n<h2 id=\"fmtkk\" data-block-id=\"fmtkk\">5 Practical strategies you can use today to boost new feature success<\/h2>\n<p data-block-id=\"l355\"><span class=\"ng-star-inserted\">While you know how to track key metrics, it&#8217;s also crucial for\u00a0<\/span><span class=\"ng-star-inserted\">us<\/span><span class=\"ng-star-inserted\">\u00a0to understand how to improve them. Here are the strategies I use to drive <a href=\"https:\/\/userpilot.com\/blog\/drive-feature-adoption\/\" target=\"_blank\" rel=\"noopener\">feature adoption<\/a> for our platform.<\/span><\/p>\n<h3 id=\"37ks3\" data-block-id=\"37ks3\">1. Use tooltips and modals to announce new features in-app<\/h3>\n<p data-block-id=\"e1etp\">First, make sure nobody misses your new update. You can display a <a href=\"https:\/\/userpilot.com\/blog\/modal-ux-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a> immediately when users log in, then follow up with a tooltip pointing to the new element. Let\u2019s say you added a new \u201cSchedule Report\u201d button in your analytics suite to automate weekly reporting.<\/p>\n<p data-block-id=\"6d2g3\">If a user opens your dashboard and instantly sees a slide-out titled \u201cAutomate weekly reports\u201d in two clicks, they click through, the tooltip fires, and they can already generate their first report.<\/p>\n<p data-block-id=\"asi4s\">You can build these <a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI patterns<\/a> in minutes and then tie them to events, so every announcement appears exactly when users reach that part of your app. For instance, if you\u2019ve launched a new \u201csearch bar\u201d feature, you can trigger a tooltip that displays the latest update and explains its functionality when both new and returning users open the home screen.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feature-launch-userpilot-tooltips_56070ee91bdea4100238d83f93046bd6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feature-launch-userpilot-tooltips_56070ee91bdea4100238d83f93046bd6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feature-launch-userpilot-tooltips_56070ee91bdea4100238d83f93046bd6_800.png\" alt=\"Add tooltips in your feature launch with Userpilot\" \/><\/picture><figcaption>Add tooltips in your feature launch.<\/figcaption><\/figure>\n<h3 id=\"25os1\" data-block-id=\"25os1\">2. Guide users step by step with contextual walkthroughs<\/h3>\n<p data-block-id=\"dv1k2\">Once users know a feature exists, they need hands-on guidance to feel confident. Spin up a two-step <a href=\"https:\/\/userpilot.com\/blog\/saas-product-walkthrough\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual walkthrough<\/a> that highlights core actions, like selecting a date range, then clicking \u201cGenerate Preview,\u201d right in the flow they\u2019re already in.<\/p>\n<p data-block-id=\"2iklj\">For instance, when a user clicks \u201cGenerate Preview\u201d for the first time, a hotspot appears on the date selector saying, \u201cChoose your timeframe.\u201d They receive a tooltip explaining the benefits of the preview. This mini-tour turns guesswork into clarity for your users.<\/p>\n<p data-block-id=\"a7bag\">Visual builder lets you tag UI elements and sequence tooltips without writing a single line of code. You can also use our AI writing feature to improve your messaging and ensure you convey your feature value in the right way. Additionally, you can optimize your writing, summarize your text, and fix minor errors, saving you time on in-app content creation.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-messaging-userpilot_b3514932e281ec7d556c9e45e2d3f20a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-messaging-userpilot_b3514932e281ec7d556c9e45e2d3f20a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-messaging-userpilot_b3514932e281ec7d556c9e45e2d3f20a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-messaging-userpilot_b3514932e281ec7d556c9e45e2d3f20a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-messaging-userpilot_b3514932e281ec7d556c9e45e2d3f20a_800.png\" alt=\"Add in-app messaging in your product with Userpilot\" \/><\/picture><figcaption>Add in-app messaging in your product.<\/figcaption><\/figure>\n<h3 id=\"57tsd\" data-block-id=\"57tsd\">3. Tailor your message with smart segmentation<\/h3>\n<p data-block-id=\"7vhd\">A one-size-fits-all intro to your product falls flat because every user is unique and deserves a tailored experience. Instead, I recommend segmenting users based on their role or usage. Send new trial users a beginner\u2019s guide to your reporting feature while power users get advanced tips on customizing their dashboards, for example.<\/p>\n<p data-block-id=\"ap4sd\"><a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">User segmentation<\/a> engine handles the logic, allowing you to segment users based on characteristics such as location, gender, age, and more, and deliver the precisely right tour to each group. For example, when an enterprise admin logs in, you can trigger a modal that dives into governance settings, while a marketer on a starter plan sees a quick GIF on embedding reports in emails.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/segmentation-users-userpilot_700a868489d44edefdc370fadd35a137_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentation-users-userpilot_700a868489d44edefdc370fadd35a137_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/segmentation-users-userpilot_700a868489d44edefdc370fadd35a137_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentation-users-userpilot_700a868489d44edefdc370fadd35a137_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/segmentation-users-userpilot_700a868489d44edefdc370fadd35a137_800.png\" alt=\"Segment your users effectively with Userpilot.\" \/><\/picture><figcaption>Segment your users effectively<\/figcaption><\/figure>\n<h3 id=\"3vkqn\" data-block-id=\"3vkqn\">4. Spark excitement with gamification elements<\/h3>\n<p data-block-id=\"44t11\">Turning feature exploration into a game can drive adoption. Map out the three key steps: setup, first use, and share, and overlay a progress bar that fills as users complete each milestone.<\/p>\n<p data-block-id=\"djhup\">Adding gamification results in a significant <a href=\"https:\/\/www.amplifai.com\/blog\/gamification-statistics#gamification-statistics-on-customer-engagement\" target=\"_blank\" rel=\"nofollow noopener\">100%-150% increase<\/a> in user engagement. One way to demonstrate this is when a user completes step two: the bar advances to 66 percent, and a small \u201cNice work!\u201d badge appears. That little win hooks their curiosity and nudges them to complete the next step.<\/p>\n<p data-block-id=\"8lnrc\">Use <a href=\"https:\/\/userpilot.com\/blog\/new-client-onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklist<\/a> and badge widgets to keep users engaged by connecting these visual rewards to real events, so when users interact, every click feels like leveling up. Plus, you can also localize these checklists based on region and language to offer a more personalized experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-gamification-userpilot_89dc5883cbb83413cdfe872955f4b6ab_800.png 1x, https:\/\/images.storychief.com\/account_6827\/onboarding-gamification-userpilot_89dc5883cbb83413cdfe872955f4b6ab_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-gamification-userpilot_89dc5883cbb83413cdfe872955f4b6ab_800.png 1x, https:\/\/images.storychief.com\/account_6827\/onboarding-gamification-userpilot_89dc5883cbb83413cdfe872955f4b6ab_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-gamification-userpilot_89dc5883cbb83413cdfe872955f4b6ab_800.png\" alt=\"Gamify your onboarding process with Userpilot\" \/><\/picture><figcaption>Gamify your onboarding process.<\/figcaption><\/figure>\n<h3 id=\"fogas\" data-block-id=\"fogas\">5. Keep the momentum with continuous feedback loops<\/h3>\n<p data-block-id=\"7d0op\">Launching a feature isn\u2019t a one-and-done affair; you need to know how it\u2019s landing. After a user\u2019s third interaction with your new feature, fire off a two-question survey asking, \u201cWas this easy to use?\u201d and \u201cWhat would make it better?\u201d<\/p>\n<p data-block-id=\"5jejp\">Collecting those insights in real-time reveals <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user friction<\/a> you didn\u2019t even know existed and shows customers that you care enough to iterate quickly.<\/p>\n<p data-block-id=\"6b1ke\">With in-app surveys that include ou decide who sees the prompts and at what stage in their user journey. Next, you can pull all responses into one dashboard for easy and rapid follow-through.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-surveys-userpilot_7f52fa5284949815c9a26169234f6775_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-surveys-userpilot_7f52fa5284949815c9a26169234f6775_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-surveys-userpilot_7f52fa5284949815c9a26169234f6775_800.png\" alt=\"Send NPS surveys to users with Userpilot.\" \/><\/picture><figcaption>Send NPS surveys to users.<\/figcaption><\/figure>\n<h2 id=\"d9shl\" data-block-id=\"d9shl\"><strong>Making feature success measurable and actionable<\/strong><\/h2>\n<p data-block-id=\"fiupi\">You\u2019ve learned how adoption and value combine to define a winning feature and seen how to track <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-metrics\/\">feature adoption metrics<\/a> that spotlight where your users thrive or hit roadblocks. Now, it\u2019s time to put those insights to work. Set up your event tracking and in-app surveys, then watch adoption rate, NPS, drop-off, and retention cohorts to uncover exactly where to tweak your feature flow.<\/p>\n<p data-block-id=\"6pu0k\">With Userpilot, you can tag key actions, fire contextual guidance, and gather feedback, all without writing code. That means faster data, clearer user signals, and more timely improvements. Ready to turn every release into a reliably successful feature launch? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to measure new feature success effectively? In this article, we will be discussing why you should constantly track success, as well as give you some strategies to drive feature adoption quickly.<\/p>\n","protected":false},"author":70,"featured_media":281166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[354,127,128,7162,64,232,316],"class_list":["post-14375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-adoption-metrics","tag-feature-adoption","tag-feature-discovery","tag-feature-launches","tag-product-adoption","tag-product-managers","tag-user-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Measure New Feature Success: 5 Metrics and Strategies<\/title>\n<meta name=\"description\" content=\"How to measure new feature success and see whether your investment has been worth it? Find out and improve your feature&#039;s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure New Feature Success: 5 Metrics and Strategies\" \/>\n<meta property=\"og:description\" content=\"How to measure new feature success and see whether your investment has been worth it? Find out and improve your feature&#039;s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T10:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T09:26:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-measure-new-feature-success-5-metrics-strategies_09bd79237acc037c6f3140f9e33fc0ec_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kevin O&#039;Sullivan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin O&#039;Sullivan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\"},\"author\":{\"name\":\"Kevin O'Sullivan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/e997c8a11dc32c7a5f553e8d108b1ec9\"},\"headline\":\"How to Measure New Feature Success: 5 Metrics and Strategies\",\"datePublished\":\"2025-07-17T10:50:59+00:00\",\"dateModified\":\"2026-04-03T09:26:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\"},\"wordCount\":2278,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-measure-new-feature-success-5-metrics-strategies_09bd79237acc037c6f3140f9e33fc0ec_2000.png\",\"keywords\":[\"adoption metrics\",\"feature adoption\",\"feature discovery\",\"feature launches\",\"product adoption\",\"product managers\",\"user engagement\"],\"articleSection\":[\"UX Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\",\"url\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\",\"name\":\"How to Measure New Feature Success: 5 Metrics and Strategies\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-measure-new-feature-success-5-metrics-strategies_09bd79237acc037c6f3140f9e33fc0ec_2000.png\",\"datePublished\":\"2025-07-17T10:50:59+00:00\",\"dateModified\":\"2026-04-03T09:26:59+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/e997c8a11dc32c7a5f553e8d108b1ec9\"},\"description\":\"How to measure new feature success and see whether your investment has been worth it? 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