{"id":144573,"date":"2023-10-16T13:02:20","date_gmt":"2023-10-16T13:02:20","guid":{"rendered":"https:\/\/userpilot.com\/blog\/lean-experimentation\/"},"modified":"2025-01-03T02:29:57","modified_gmt":"2025-01-03T02:29:57","slug":"lean-experimentation","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/lean-experimentation\/","title":{"rendered":"Lean Experimentation: Step-By-Step Guide for Product Teams"},"content":{"rendered":"<p>In this article, we&#8217;ll explain how you can generate ideas, run experiments, generate a falsifiable hypothesis, validate multiple hypotheses with <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a>, and use what you learn to drive growth.<\/p>\n<p>Let&#8217;s get right into it!<\/p>\n<h2 id=\"9bl0q\">Summary of lean experimentation<\/h2>\n<ul>\n<li>Lean experimentation is a systematic, scientific process for testing and validating hypotheses about <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">products<\/a>, services, and features using the least amount of time and resources possible.<\/li>\n<li>Experiments help drive <a href=\"https:\/\/userpilot.com\/blog\/product-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">product success<\/a> in many ways. They help you <a href=\"https:\/\/userpilot.com\/blog\/data-led\" target=\"_blank\" rel=\"noopener noreferrer\">decide based on data<\/a> and metrics rather than guesswork, ensure organizational agility, and give you a better chance of achieving product market fit with your target customers.<\/li>\n<li>When should you conduct lean experimentation? An answer you&#8217;ll be familiar with in product management: <em>it depends<\/em>. Experiments can be valid throughout the product lifecycle &#8211; during the idea validation stage, during testing, or even <a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">after launch.<\/a><\/li>\n<li>So, what are the steps for conducting lean experiments in your app? The first step is deciding what exactly it is you want to test: each idea you come across can be tailored into a distinct hypothesis you want to prove or disprove.<\/li>\n<li>Next, choose what sort of experiment type makes sense for you depending on your context. There are many options to choose from: a smoke test, a full <a href=\"https:\/\/userpilot.com\/blog\/prototype-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">prototype<\/a>, a simple &#8216;Wizard of Oz&#8217; style innovation, or <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">targeted A\/B experimentation.<\/a><\/li>\n<li>After that, you&#8217;ll want to create a detailed plan for your experiment, including which <a href=\"https:\/\/userpilot.com\/blog\/product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a> you&#8217;ll look to measure, the quantitative data and outcomes you want to track, how much evidence you need, what constitutes <a href=\"https:\/\/userpilot.com\/blog\/product-failure\/\" target=\"_blank\" rel=\"noopener noreferrer\">failure<\/a> and success, experiment duration, sample size, and more.<\/li>\n<li>Once you&#8217;ve executed your experiment, launch straight into analyzing your results. Remember to look at both qualitative and quantitative data for a rounded view, and check that the results are statistically significant before making product decisions.<\/li>\n<li>Now, based on the experiment&#8217;s results, you can effectively iterate on your SaaS product or feature.<\/li>\n<li>If the experiment is successful (i.e., you&#8217;ve proved your hypothesis), consider <a href=\"https:\/\/userpilot.com\/blog\/iterative-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">iteratively implementing <\/a>the changes permanently. If it&#8217;s not, identify what you&#8217;ve learned and adjust your approach accordingly.<\/li>\n<li>Of course, you&#8217;ll need the right tool for the job to help you drive the product outcomes and innovation you&#8217;re after. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is a powerful, multi-faceted product adoption tool perfect for building, launching, and analyzing the results of experiments in your product.<\/li>\n<\/ul>\n<h2 id=\"15q0h\">What is lean experimentation?<\/h2>\n<p>Lean <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">experimentation<\/a> is a systematic approach to testing and validating hypotheses about products, services, and features using the smallest amount of time and resources possible (i.e., it&#8217;s not always about throwing more resources into the <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">development process<\/a>).<\/p>\n<p>Lean experiments are a key part of the Lean Startup methodology, which is a process or business model for developing and <a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">launching new products<\/a> and services quickly and efficiently. It is also used by many established companies as a form of corporate innovation to rapidly improve their existing products and services.<\/p>\n<h2 id=\"7q4v7\">Why is it important to run experiments?<\/h2>\n<p>Experiments can help you in a number of ways:<\/p>\n<ol type=\"1\">\n<li><strong>Make <a href=\"https:\/\/userpilot.com\/blog\/data-led\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven decisions<\/a><\/strong>: Don&#8217;t rely on guesswork. Lean experiments help you make decisions based on the scientific method: form a hypothesis, gather evidence, and determine your outcome. The better your decisions, the lower the risk of failure and the greater your chance for success.<\/li>\n<li><strong>Put the <a href=\"https:\/\/userpilot.com\/blog\/product-centric-vs-customer-centric\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer at the heart<\/a> of your product<\/strong>: Acting directly on customer feedback means you&#8217;re more likely to build something truly valuable, getting the most out of your development effort. Experimenting with functionality means you can quickly learn from your findings.<\/li>\n<li><strong>Ensure organizational agility<\/strong>: Lean experiments help you be responsive to a dynamic and shifting landscape, meaning you can quickly identify and address trends or <a href=\"https:\/\/userpilot.com\/blog\/saas-challenges\/\" target=\"_blank\" rel=\"noopener noreferrer\">challenges<\/a> as they emerge.<\/li>\n<li><strong>Find a product-market fit<\/strong>: The results of even a single experiment can help ensure your team focuses in the right direction and &#8216;<a href=\"https:\/\/userpilot.com\/blog\/product-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">build the right thing<\/a>&#8216; for your customers.<\/li>\n<\/ol>\n<h2 id=\"fsp5e\">When to conduct a lean experiment?<\/h2>\n<p>An answer you&#8217;ll be familiar with in product management: <em>it depends<\/em>.<\/p>\n<p>Put simply, it&#8217;s up to you to evaluate when experiments do and don&#8217;t make sense. You can do them throughout the product lifecycle: during the business ideas and assumption validation stage, throughout feature and product development, and after the <a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">launch<\/a> to ensure you&#8217;re <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">continuously improving<\/a> the product.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-idea-validation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ideas<\/a> become more valuable once they&#8217;re <em>validated.<\/em><\/p>\n<h2 id=\"69mcj\">How to conduct lean experiments in your SaaS?<\/h2>\n<p>Next up, we&#8217;re going to break down exactly how to implement <a href=\"https:\/\/userpilot.com\/blog\/marketing-experiments-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">experiments<\/a> in your SaaS and leverage results to gain insight from your users.<\/p>\n<h3 id=\"9q2bd\">Step 1: Develop new hypotheses to test<\/h3>\n<p>Start with defining a hypothesis that can be tested.<\/p>\n<p>There are many techniques for coming up with new ideas for hypotheses &#8211; start with what changes, improvements, or tweaks you think will help you achieve your business goals. You can then go through a <a href=\"https:\/\/userpilot.com\/blog\/key-product-prioritization-frameworks\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritization exercise<\/a> to figure out which are likely to drive the most impact.<\/p>\n<p>For example, a hypothesis might look like this: adding a <a href=\"https:\/\/userpilot.com\/blog\/progress-bar-ui-ux-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual progress bar<\/a> to the onboarding flow will lead to higher completion rates (and therefore activation).<\/p>\n<h3 id=\"1ibtr\">Step 2: Select an experiment type for testing your hypothesis<\/h3>\n<p>There are many examples to choose from.<\/p>\n<h4 id=\"ekb0n\">Smoke test<\/h4>\n<p>You create a landing page or marketing campaign to promote a new product or feature that doesn&#8217;t yet exist, then measure interest by <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tracking user interactions.<\/a> It&#8217;s a great way to &#8216;practice&#8217; &#8211; you can get an idea of engagement from a few <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">simple landing pages.<\/a><\/p>\n<p>Let&#8217;s explain with a simple example. Raise captured potential demand from users interested in financial modeling with an email form to join a simple waitlist.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/landing-page-product-idea-validation-800_4fc09beef7926dd8249093370d83a3bc_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/landing-page-product-idea-validation-800_4fc09beef7926dd8249093370d83a3bc_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/landing-page-product-idea-validation-800_4fc09beef7926dd8249093370d83a3bc_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/landing-page-product-idea-validation-800_4fc09beef7926dd8249093370d83a3bc_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/landing-page-product-idea-validation-800_4fc09beef7926dd8249093370d83a3bc_800.jpg\" alt=\"Screenshot of Raise interface\" \/><\/picture><figcaption>Capture interested contacts with a simple form.<\/figcaption><\/figure>\n<h4 id=\"4m6sq\">Wizard of Oz test<\/h4>\n<p>This sort of experimentation is about testing users&#8217; interactions (and helping you validate each assumption). Essentially, you build the front end of a feature before you&#8217;ve built the underlying tech. Wizard of Oz prototypes are often used to <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">test user interactions <\/a>with new technologies or features before they are fully developed.<\/p>\n<p>It&#8217;s a good first step to reduce risk: you can validate your MVP for a fraction of the effort. They can help you test the <a href=\"https:\/\/userpilot.com\/blog\/market-validation\/\" target=\"_blank\" rel=\"noopener noreferrer\">feasibility of a new idea<\/a> before investing a lot of time and resources into development.<\/p>\n<h4 id=\"1mm74\">Customer interviews\/surveys<\/h4>\n<p>Interviews help you understand <a href=\"https:\/\/userpilot.com\/blog\/customer-wants-and-needs-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer needs<\/a> and preferences in detail &#8211; extremely useful data &#8211; but they are expensive to conduct in high volumes (research participants are hard to come by).<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Surveys<\/a> are great for capturing customer insights at scale. Remember you can implement a combination of open and closed questions to generate the most actionable feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/in-app-survey-userpilot_cf305d0695764414ad8e4c0eba98e786_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-survey-userpilot_cf305d0695764414ad8e4c0eba98e786_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/in-app-survey-userpilot_cf305d0695764414ad8e4c0eba98e786_800.png 1x, https:\/\/images.storychief.com\/account_6827\/in-app-survey-userpilot_cf305d0695764414ad8e4c0eba98e786_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/in-app-survey-userpilot_cf305d0695764414ad8e4c0eba98e786_800.png\" alt=\"Run an in-app survey with Userpilot.\" \/><\/picture><figcaption>Run an in-app survey with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h4 id=\"datvj\">Prototype testing<\/h4>\n<p>This involves creating a simplified, non-functional version of a product. You can then use your prototype to gather user feedback on its design, layout, and <a href=\"https:\/\/userpilot.com\/blog\/product-usability\/ \" target=\"_blank\" rel=\"noopener noreferrer\">usability<\/a>.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/prototype-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prototyping<\/a> is one of the best examples of lean experimentation in practice: depending on how advanced the prototype is, you can even learn about potential performance impacts.<\/p>\n<h3 id=\"ak8n1\">A\/B testing<\/h3>\n<p>A\/B testing &#8211; sometimes known as split testing &#8211; is a method of comparing two versions of a variable, such as a web page, <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a>, or ad, to determine which one performs better.<\/p>\n<p>It&#8217;s done by randomly assigning visitors to one of the two versions and then measuring the desired outcome (i.e., click-through rate, conversion rate, or sign-up rate).<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> helps you validate your decision-making and ensures your ideas are tested thoroughly before committing.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/ended-experiment-800_1e1d88a532ea4b822b871557268d216e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/ended-experiment-800_1e1d88a532ea4b822b871557268d216e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/ended-experiment-800_1e1d88a532ea4b822b871557268d216e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/ended-experiment-800_1e1d88a532ea4b822b871557268d216e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/ended-experiment-800_1e1d88a532ea4b822b871557268d216e_800.jpg\" alt=\"Screenshot of Userpilot\" \/><\/picture><figcaption>Launch A\/B testing with Userpilot.<\/figcaption><\/figure>\n<div class=\"poptin-embedded\" data-id=\"64324c28f0eb5\"><\/div>\n<h3 id=\"2fj61\">Step 3: Create the experiment design and execute it<\/h3>\n<p>Next up, you&#8217;ll want to create a detailed plan for your experiment, including:<\/p>\n<ul>\n<li>The <a href=\"https:\/\/userpilot.com\/blog\/product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a> you&#8217;ll use to measure success and the data you&#8217;ll gather.<\/li>\n<li>The target audience or user segments<\/a> you&#8217;ll involve in the experiment (remember to factor in how large your sample size will be).<\/li>\n<li>The duration of the experiment.<\/li>\n<\/ul>\n<p>Once you have this information, you&#8217;re ready to execute. Create your experiment, invite existing customers or new ones (depending on what you&#8217;re testing) to participate, and get started!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/beta-testing-market-validation-800_3775f89e714344654612c7bb62724cea_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/beta-testing-market-validation-800_3775f89e714344654612c7bb62724cea_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/beta-testing-market-validation-800_3775f89e714344654612c7bb62724cea_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/beta-testing-market-validation-800_3775f89e714344654612c7bb62724cea_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/beta-testing-market-validation-800_3775f89e714344654612c7bb62724cea_800.jpg\" alt=\"Screenshot of Userpilot\" \/><\/picture><figcaption>Recruit participants in-app with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"6u65t\">Step 4: Analyze the results from the lean experiment<\/h3>\n<p>Analyze both quantitative data and qualitative data. Remember to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment and analyze<\/a> user data to uncover trends among different user groups: the devil is in the details.<\/p>\n<p>The experiments you run are only as valuable as the <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">lessons you learn from them.<\/a> That&#8217;s what it&#8217;s all about. Despite that, it&#8217;s important you don&#8217;t automatically assume every finding is the same. Assess statistical significance to determine whether observed differences are valid.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-analysis_3d0c529cc48a1048a7028ac76d27dff9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-analysis_3d0c529cc48a1048a7028ac76d27dff9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-analysis_3d0c529cc48a1048a7028ac76d27dff9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-analysis_3d0c529cc48a1048a7028ac76d27dff9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-analysis_3d0c529cc48a1048a7028ac76d27dff9_800.png\" alt=\"Analyze the results of your experiment.\" \/><\/picture><figcaption>Analyze the results of your experiment.<\/figcaption><\/figure>\n<h3 id=\"702dr\">Step 5: Act upon insights and improve the product experience<\/h3>\n<p>Now, based on the experiment&#8217;s results, you can <a href=\"https:\/\/userpilot.com\/blog\/iterative-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">effectively iterate <\/a>on your SaaS product or feature.<\/p>\n<p>If the experiment is successful (i.e., you&#8217;ve proved your hypothesis), consider implementing the changes permanently. If it&#8217;s not, identify what you&#8217;ve learned and adjust your approach accordingly.<\/p>\n<p>Of course, you might need to conduct further testing to come to a strong conclusion.<\/p>\n<p>Let&#8217;s look at another example: let&#8217;s say your experiment proves a checklist helps boost <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">product adoption<\/a>. Next up, you might want to determine how other visual prompts impact various other metrics.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/onboarding-checklist-userpilot_fd96bd2049412061b1b7f19425e332b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/onboarding-checklist-userpilot_fd96bd2049412061b1b7f19425e332b9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/onboarding-checklist-userpilot_fd96bd2049412061b1b7f19425e332b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/onboarding-checklist-userpilot_fd96bd2049412061b1b7f19425e332b9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/onboarding-checklist-userpilot_fd96bd2049412061b1b7f19425e332b9_800.png\" alt=\"Drive product success with Userpilot.\" \/><\/picture><figcaption>Drive product success with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"ebbha\">Conclusion<\/h2>\n<p>There we have it &#8211; lean experimentation in a nutshell. It&#8217;s not quite a three-step process, but it&#8217;s still pretty simple and actionable.<\/p>\n<p>Hopefully, you can see how lean experimentation not only helps generate new ideas, but simplifies the process, reduces risk, and helps allocate resources more effectively.<\/p>\n<p>Next steps? You need to decide the right tool for the job.<\/p>\n<p>If you want to conduct lean experiments code-free, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">book a demo call<\/a> with our team and get started! Check out the banner below for more details and get started with lean experimentation today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lean experimentation is a systematic approach to testing and validating hypotheses about products, services, and features using the smallest amount of time and resources possible (i.e., it&#8217;s not always about throwing more resources into the development process). In this article, we&#8217;ll explain how you can generate ideas, run experiments, generate a falsifiable hypothesis, validate multiple hypotheses with analytics, and use what you learn to drive growth.<\/p>\n","protected":false},"author":56,"featured_media":144575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[254,979,5128,1668,1039,761,747,791],"class_list":["post-144573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-a-b-testing","tag-ab-testing","tag-ab-tests","tag-customer-surveys","tag-drive-growth","tag-in-app-surveys","tag-product-success","tag-user-surveys"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lean Experimentation: Step-By-Step Guide for Product Teams<\/title>\n<meta name=\"description\" content=\"Lean experimentation is a powerful concept. Learn how you can generate ideas, run experiments, test hypotheses, and ultimately drive growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/lean-experimentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean Experimentation: Step-By-Step Guide for Product Teams\" \/>\n<meta property=\"og:description\" content=\"Lean experimentation is a powerful concept. 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