{"id":14502,"date":"2022-10-10T20:53:32","date_gmt":"2022-10-10T20:53:32","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-marketing-examples\/"},"modified":"2026-03-09T10:50:22","modified_gmt":"2026-03-09T10:50:22","slug":"product-marketing-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-marketing-examples\/","title":{"rendered":"10 Product Marketing Examples To Inspire Your Product Team To Create Product-Led Strategies"},"content":{"rendered":"<p>Is your <a href=\"https:\/\/userpilot.com\/role\/product-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">product marketing<\/a> strategy lacking inspiration? How about some product marketing examples?<\/p>\n<p>In this article, we consider 10 <a href=\"https:\/\/userpilot.com\/blog\/saas-product-marketing-examples\/\">SaaS product marketing examples<\/a>. How did their product marketing strategy put their audience first? How did they successfully communicate value? What made them successful?<\/p>\n<p>Let&#8217;s dig in!<\/p>\n<h2 id=\"754vc\">TL;DR<\/h2>\n<ul>\n<li>Product marketing involves bringing a product to market and aligning its messaging with customer needs.<\/li>\n<li>Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a>, adoption, and retention.<\/li>\n<li>Product marketers define market positions, shape product messaging, and drive product pricing and customer <a href=\"http:\/\/ https:\/\/userpilot.com\/blog\/customer-retention-rate-metrics-saas\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a> strategies.<\/li>\n<li>Some useful product marketing examples include:<\/li>\n<\/ul>\n<ol type=\"1\">\n<li>Postfity&#8217;s use of <a href=\"http:\/\/ https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome screens<\/a> to collect customer data and <a href=\"http:\/\/ https:\/\/userpilot.com\/blog\/personalize-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalize<\/a> their experience.<\/li>\n<li>Loom uses <a href=\"http:\/\/ https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklists<\/a> to encourage users to get fully activated.<\/li>\n<li>Userpilot organizes webinars to teach users how to use new features.<\/li>\n<li>Miro uses announcement modals to inform users of updated features, while Asana uses <a href=\"http:\/\/ https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a> to highlight features that might be hidden.<\/li>\n<\/ol>\n<ul>\n<li>Userpilot helps you nail your product marketing campaigns by:<\/li>\n<\/ul>\n<ol type=\"1\">\n<li>Providing lots of onboarding UI patterns and styling options for your <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive onboarding walkthrough<\/a>.<\/li>\n<li>Helping you create a powerful in-app help center with FAQs, chat support, search functionality, and a <a href=\"http:\/\/ https:\/\/userpilot.com\/blog\/knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge base<\/a>.<\/li>\n<li>Providing leading <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a> functionalities and real-time data on user interactions with your app.<\/li>\n<\/ol>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> today to learn more about how Userpilot improves your product marketing strategy.<\/li>\n<\/ul>\n<div class=\"poptin-embedded\" data-id=\"618c1b5231472\"><\/div>\n<h2 id=\"2a9ek\">What is product marketing?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product marketing<\/a> is the process of bringing a product to market, positioning it for success, and successfully communicating its value to potential customers.<\/p>\n<h2 id=\"7dgna\">Product marketing strategy vs. traditional marketing strategy<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-marketing-vs-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traditional marketing<\/a> aims to create brand awareness, drive demand, and attract more customers. It puts its focus strictly on customer acquisition.<\/p>\n<p>The goal of this marketing strategy is awareness \u2013 geared towards attracting marketing qualified leads (MQLs) to the brand\/product. Product marketing, meanwhile, goes beyond the acquisition stage.<\/p>\n<p>Beyond curating a go-to-market strategy, product marketers position the brand, onboard new users, boost customer <a href=\"https:\/\/userpilot.com\/blog\/how-to-generate-revenue-with-customer-expansion-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">expansion<\/a>, and drive <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success via<\/a> activation, adoption, and retention strategies.<\/p>\n<p>Product marketing is at the intersection of different teams, including the product, customer success, sales, and marketing teams.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/product-marketing-vs-marketing_6010eafbd46baab89c34aa60d9d725f9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/product-marketing-vs-marketing_6010eafbd46baab89c34aa60d9d725f9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/product-marketing-vs-marketing_6010eafbd46baab89c34aa60d9d725f9_800.png\" alt=\"Product marketing vs. traditional marketing\" \/><\/picture><figcaption>Product marketing vs. traditional marketing.<\/figcaption><\/figure>\n<p>It focuses on driving product growth from the product launch to the end of the product life cycle. It cuts across <a href=\"https:\/\/userpilot.com\/blog\/customer-lifecycle-marketing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">different customer journey stages<\/a>, from acquisition to <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/product-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a>.<\/p>\n<h2 id=\"au6pj\">Why should you have product marketers in your SaaS?<\/h2>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/role-of-product-marketers_353e0f2724513b2523488d8834bed2fd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/role-of-product-marketers_353e0f2724513b2523488d8834bed2fd_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/role-of-product-marketers_353e0f2724513b2523488d8834bed2fd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/role-of-product-marketers_353e0f2724513b2523488d8834bed2fd_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/role-of-product-marketers_353e0f2724513b2523488d8834bed2fd_800.png\" alt=\"Roles of a product marketer\" \/><\/picture><figcaption>Roles of a product marketer.<\/figcaption><\/figure>\n<p>There are many advantages to <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-saas-product-marketing-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">building<\/a> a SaaS product marketing team. During the product launch, product marketers define your market position and identify your competitive advantage by understanding your product, target market, and competitors.<\/p>\n<p>Product marketers ensure every product-related communication is relevant to the target customers&#8217; needs, from marketing efforts to in-app content.<\/p>\n<p>Ultimately, product teams provide invaluable insight into the customer&#8217;s thinking. They track and analyze user behavior to drive product growth.<\/p>\n<p>As they are familiar with the customer and the product, they can provide commercial insight on go-to-market strategies, pricing strategies, and customer retention strategies.<\/p>\n<h2 id=\"7ia5r\">10 Product marketing examples to inspire your product team<\/h2>\n<p>A product marketing strategy must identify a product&#8217;s strengths and successfully communicate its value to its target audience for it to be effective.<\/p>\n<p>Consider these 10 SaaS businesses and how they achieved this goal.<\/p>\n<h3 id=\"eegjq\">Postfity uses welcome screens to understand its customers better and offer them personalized experiences<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Welcome screens<\/a> are often heavily underutilized in SaaS apps. Used properly, the welcome screen positively impacts new user activation and <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction<\/a>.<\/p>\n<p>To take full advantage of the welcome screen, you should collect data about your new users and their use cases. Then create personalized flows that improve their <a href=\"https:\/\/userpilot.com\/blog\/product-experiences\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experience<\/a>.<\/p>\n<p>Postfity does just that by using a welcome screen. In addition to a warm welcome message, Postfity reiterates what you stand to gain from the product. Finally, it attempts to identify the use case and challenges of the user with the aid of a microsurvey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Welcome_screen_survey__2_8b895bc82e46462ba64bb13271f34031_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Welcome_screen_survey__2_8b895bc82e46462ba64bb13271f34031_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Welcome_screen_survey__2_8b895bc82e46462ba64bb13271f34031_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Welcome_screen_survey__2_8b895bc82e46462ba64bb13271f34031_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Welcome_screen_survey__2_8b895bc82e46462ba64bb13271f34031_800.png\" alt=\"Postfity welcome screen survey\" \/><\/picture><figcaption>Postfity welcome screen survey.<\/figcaption><\/figure>\n<h3 id=\"crdak\">Kontentino provides interactive walkthroughs to guide new customers<\/h3>\n<p>Although product tours may help users get started with your app, they are long and packed with info users may never need (or remember!). Instead, use <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a> that engage users and are curated for their specific needs.<\/p>\n<p>See how Kontentino uses interactive walkthroughs to help users get their first taste of the product. The walkthrough focuses on getting the user to achieve their primary goal by showing them the features that help them reach their <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aha! Moment<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/how-to-improve-app-engagement-guidance-walkthrough-userpilot_2_54b315caf2898b21d215c4977e8be8c8.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/how-to-improve-app-engagement-guidance-walkthrough-userpilot_2_54b315caf2898b21d215c4977e8be8c8.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/how-to-improve-app-engagement-guidance-walkthrough-userpilot_2_54b315caf2898b21d215c4977e8be8c8.gif\" alt=\"Kontentino's interactive walkthrough\" \/><\/picture><figcaption>Kontentino\u2019s interactive walkthrough.<\/figcaption><\/figure>\n<h3 id=\"5en94\">Loom uses onboarding checklists to drive users to the activation point<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboarding checklists<\/a> guide users toward the activation point by employing a psychological phenomenon known as the Zeigamik effect. This effect highlights the tendency of the human mind to focus on uncompleted tasks as they observe their progress.<\/p>\n<p>Thus, checklists carry the same power as progress bars and encourage users to engage. Create checklists with tasks that users need to complete upon signup. Keep them simple, track the user&#8217;s progress using a progress bar, and provide users with quick wins to drive engagement.<\/p>\n<p>Loom uses these checklists to great effect for first-time users. Upon signup, you&#8217;re presented with a \u201cGet Started\u201d checklist that shows the steps you need to make. Once each task is done, it is marked as complete on the list.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/checklist-loom_1_f5a66bf6741d356e803b193396d0cbc1_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/checklist-loom_1_f5a66bf6741d356e803b193396d0cbc1_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/checklist-loom_1_f5a66bf6741d356e803b193396d0cbc1_800.png\" alt=\"Loom's Onboarding Checklist\" \/><\/picture><figcaption>Loom&#8217;s Onboarding Checklist.<\/figcaption><\/figure>\n<h3 id=\"1nl4a\">Figma uses modals to prompt customers to upgrade their accounts<\/h3>\n<p>An important part of any product marketing strategy is <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a>. Customer expansion creates value for existing customers, bringing in more revenue as a result.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-generate-revenue-with-customer-expansion-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expansion strategies<\/a> include conversion, upselling, and promotion of add-ons. Send the right upgrade message at the right time. Use limits and triggers to display &#8220;upgrade messages&#8221; before the free trial ends.<\/p>\n<p>Figma uses banners and modals to alert users when their free trial is coming to an end. With a carefully worded message, they highlight the benefits of a plan upgrade and encourage users to move to a paid plan.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/figjam-upgrade-banner-modal_480652cd9d842df562b4f21cecacbc18_800.png 1x, https:\/\/images.storychief.com\/account_6827\/figjam-upgrade-banner-modal_480652cd9d842df562b4f21cecacbc18_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/figjam-upgrade-banner-modal_480652cd9d842df562b4f21cecacbc18_800.png 1x, https:\/\/images.storychief.com\/account_6827\/figjam-upgrade-banner-modal_480652cd9d842df562b4f21cecacbc18_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/figjam-upgrade-banner-modal_480652cd9d842df562b4f21cecacbc18_800.png\" alt=\"Figma Upgrade Banner Modal\" \/><\/picture><figcaption>Figma Upgrade Banner Modal.<\/figcaption><\/figure>\n<h3 id=\"ar9r0\">Asana uses tooltips to drive feature discovery<\/h3>\n<p>Despite your developers&#8217; best efforts, some product features may be hidden from users at first sight. As part of your product marketing efforts, you want to drive users&#8217; attention to those features.<\/p>\n<p>Use <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a> to alert the user to the existence of hidden features and to highlight the benefits of using the feature. More than feature discovery, your goal should be to drive <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>.<\/p>\n<p>This is what Asana aims to do with its in-app tooltips, such as the one below. The tooltip points users to a feature they haven&#8217;t used (in this case, the record button), highlights what it is, and states its benefit in a very brief message.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-contextual-tooltip_5892dda45af9a57124c69b0ad4152603_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-contextual-tooltip_5892dda45af9a57124c69b0ad4152603_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-contextual-tooltip_5892dda45af9a57124c69b0ad4152603_800.png\" alt=\"Asana's contextual tooltip\" \/><\/picture><figcaption>Asana&#8217;s contextual tooltip.<\/figcaption><\/figure>\n<h3 id=\"f30bm\">Miro uses in-app announcements to introduce new features<\/h3>\n<p>There&#8217;s no point spending so much time and resources building and shipping a new feature if new users never know of its existence.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcements\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app feature announcements<\/a> expose users to new features. They are more effective than any blog post or email that can be missed or ignored. They can also be contextual, only appearing in areas where users are likely to put them to use.<\/p>\n<p>In this example, Miro uses announcement modals to inform users of any new feature in the product. Announcement modals such as this one tell users what&#8217;s new and how it addresses the user&#8217;s pain points.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/miro-modal_e03e84f0e6995c62c01d77c2c27044dd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro-modal_e03e84f0e6995c62c01d77c2c27044dd_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/miro-modal_e03e84f0e6995c62c01d77c2c27044dd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro-modal_e03e84f0e6995c62c01d77c2c27044dd_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/miro-modal_e03e84f0e6995c62c01d77c2c27044dd_800.png\" alt=\"Miro's announcement modal\" \/><\/picture><figcaption>Miro&#8217;s announcement modal.<\/figcaption><\/figure>\n<h3 id=\"7qqvm\">Userpilot organizes webinars to educate existing customers on new features<\/h3>\n<p>If a newly added feature(s) is complex, consider using videos and webinars to demonstrate how to use the feature. These webinars should be aimed at helping users get the most out of the feature.<\/p>\n<p>Use slideouts to invite customers to take part in the training. Highlight when the webinar holds and what users will benefit from attending it.<\/p>\n<p>Let\u2019s have a look at how Userpilot did this after launching its Resource Center and Native Tooltips features.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-slideout-release-announcement_2_a29a7688a82f03a24dfaaa67553fb32a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-slideout-release-announcement_2_a29a7688a82f03a24dfaaa67553fb32a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-slideout-release-announcement_2_a29a7688a82f03a24dfaaa67553fb32a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-slideout-release-announcement_2_a29a7688a82f03a24dfaaa67553fb32a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-slideout-release-announcement_2_a29a7688a82f03a24dfaaa67553fb32a_800.png\" alt=\"Userpilot slideout announcement\" \/><\/picture><figcaption>Userpilot\u2019s slideout announcement.<\/figcaption><\/figure>\n<h3 id=\"6jcc8\">Postfity uses behavioral segmentation to request product reviews<\/h3>\n<p>There are many potential uses of <a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral segmentation<\/a>. You may already understand its usage in onboarding, feature adoption, <a href=\"https:\/\/userpilot.com\/blog\/osano-case-study-churn-reduction\/\">churn reduction<\/a>, or conversion. But did you know you could use it to improve your ratings?<\/p>\n<p>Periodic <a href=\"https:\/\/userpilot.com\/blog\/nps-saas-complete-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS surveys<\/a> help you collect customer feedback for your product. But you could also use this opportunity to improve your public ratings. Trigger in-app messages requesting product reviews \u2013 on review sites like G2, Capterra, etc. \u2013 from satisfied users.<\/p>\n<p>Postfity does this to great effect, identifying happy customers and sending them a warm message requesting public feedback. Targeting only delighted customers with this request boosts overall ratings, making your brand more trustworthy.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/engagement-behavioral-segmentation-use_2c30d9c2e564a8696d4722e0d4e69ab0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/engagement-behavioral-segmentation-use_2c30d9c2e564a8696d4722e0d4e69ab0_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/engagement-behavioral-segmentation-use_2c30d9c2e564a8696d4722e0d4e69ab0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/engagement-behavioral-segmentation-use_2c30d9c2e564a8696d4722e0d4e69ab0_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/engagement-behavioral-segmentation-use_2c30d9c2e564a8696d4722e0d4e69ab0_800.png\" alt=\"Postfity's behavioral segmentation application\" \/><\/picture><figcaption>Postfity&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/what-is-behavioral-segmentation\/\">behavioral segmentation<\/a> application.<\/figcaption><\/figure>\n<h3 id=\"7968m\">Slack uses microsurveys to understand the product-market fit<\/h3>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-market fit (PMF) survey<\/a> is another great way to learn how much customers value your product. The microsurvey, such as this one from Slack below, asks users how they&#8217;d feel if they could no longer use your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/slack-PMF_survey_6cfb228f89b4c4b51d247454ff5cc17b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/slack-PMF_survey_6cfb228f89b4c4b51d247454ff5cc17b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/slack-PMF_survey_6cfb228f89b4c4b51d247454ff5cc17b_800.png\" alt=\"Slack's PMF survey\" \/><\/picture><figcaption>Slack&#8217;s PMF survey.<\/figcaption><\/figure>\n<p>The PMF survey answers the question: &#8220;Is my product relevant to the market I&#8217;m in?&#8221;<\/p>\n<p>By combining the survey with customer segmentation, you can better streamline the best market for your product and learn when (and where!) best to scale.<\/p>\n<h3 id=\"70rac\">Dropbox uses the product as the main driver to promote it with word-of-mouth and gain new potential customers<\/h3>\n<p>Another important part of product marketing is the <a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" target=\"_blank\" rel=\"noopener noreferrer\">word-of-mouth (WoM) marketing<\/a> strategy. This strategy relies on (and encourages) customers to share their experiences with your product.<\/p>\n<p>Although you can stumble your way into <a href=\"https:\/\/userpilot.com\/blog\/product-virality\/\" target=\"_blank\" rel=\"noopener noreferrer\">product virality<\/a>, you can also consciously drive it. Dropbox does this by incentivizing its users to invite their friends.<\/p>\n<p>In addition to offering 16GB of free storage to new users in its early days, users earned an extra 500MB for inviting their friends. The combined effect was a viral product that customers were happy to share.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-word-of-mouth-example1_23f21e55b268431c1a8181ffaf6d5db9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-word-of-mouth-example1_23f21e55b268431c1a8181ffaf6d5db9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-word-of-mouth-example1_23f21e55b268431c1a8181ffaf6d5db9_800.png\" alt=\"Dropbox WoM marketing example\" \/><\/picture><figcaption>Dropbox WoM marketing example.<\/figcaption><\/figure>\n<h2 id=\"586j3\">How can you nail your product marketing campaigns with Userpilot?<\/h2>\n<p>Ready to work on implementing a great product marketing strategy? <a href=\"https:\/\/userpilot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> can equip you with the tools and information you need to get started.<\/p>\n<p>Userpilot is an all-in-one tool for onboarding new users, <a href=\"https:\/\/userpilot.com\/blog\/userpilot-for-mobile-onboarding\/\" target=\"_blank\" rel=\"noopener\">mobile-first onboarding flows<\/a>, building engagement layers, and gaining invaluable insights into user behaviors.<\/p>\n<p>Consider these three ways you can supercharge your product marketing with Userpilot:<\/p>\n<h3 id=\"9sgf7\">Lots of onboarding UI patterns to choose from<\/h3>\n<p>The best solution to boring product tours is interactive onboarding with varied UI patterns. Userpilot enables you to employ different UI patterns within your onboarding flow. With their mobile SDK, you can <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-examples\/\"><span class=\"s2\">create targeted onboarding flows<\/span><\/a> using slideouts, carousels, <a href=\"https:\/\/userpilot.com\/blog\/mobile-carousels\/\" target=\"_blank\" rel=\"noopener\">mobile carousels<\/a>, and push notifications without writing extra code.<\/p>\n<p>You can choose from modals, slideouts, <a href=\"https:\/\/userpilot.com\/blog\/mobile-slideouts\/\" target=\"_blank\" rel=\"noopener\">mobile slideouts<\/a>, tooltips, and checklists to craft a compelling onboarding flow.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-ui-patterns_4c999ed4b80b2b32e2928cfac304c102_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-ui-patterns_4c999ed4b80b2b32e2928cfac304c102_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-ui-patterns_4c999ed4b80b2b32e2928cfac304c102_800.png\" alt=\"Userpilot UI patterns\" \/><\/picture><figcaption>UI patterns in Userpilot.<\/figcaption><\/figure>\n<p>Customize your selected UI feature with your brand colors and styling so that they match your SaaS app. Be sure to conduct <a href=\"https:\/\/userpilot.com\/blog\/product-experiment-how-to\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> from within Userpilot to identify the most effective <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding design<\/a> for your users.<\/p>\n<h3 id=\"ebk06\">In-app help center that\u2019s completely code-free<\/h3>\n<p>Help centers are the heroes of SaaS customer service and an invaluable part of the customer support team. They provide users with quick answers to queries they may have.<\/p>\n<p>Userpilot helps you create a powerful <a href=\"https:\/\/userpilot.com\/blog\/help-center-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app help center<\/a>, completely code-free. You can add a chat feature, FAQ, or a knowledge base area to your help center. It also comes with an intuitive search feature to help users find answers quickly.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/resource-center-userpilot_3_0bfaf77da00122e31ea1ac49ef19599a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/resource-center-userpilot_3_0bfaf77da00122e31ea1ac49ef19599a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/resource-center-userpilot_3_0bfaf77da00122e31ea1ac49ef19599a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/resource-center-userpilot_3_0bfaf77da00122e31ea1ac49ef19599a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/resource-center-userpilot_3_0bfaf77da00122e31ea1ac49ef19599a_800.png\" alt=\"Userpilot's in-app resource center\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>\u2019s in-app resource center.<\/figcaption><\/figure>\n<p>Userpilot also enables you to customize your help center&#8217;s appearance and behavior. You can control when and where the widget appears, how it looks, and for whom it appears.<\/p>\n<h3 id=\"6bfa\">Advanced segmentation and customer insights in real-time<\/h3>\n<p>Knowing how customers interact with your app is a product marketing superpower. as it provides invaluable data for combating churn and driving retention and expansion.<\/p>\n<p>Userpilot lets you group customers based on feature usage, product engagement, loyalty levels, etc. Get these insights in real-time, and trigger the relevant content or flow for your user accordingly.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/user-segmentation-insights-userpilot_1_733920bcb2f6f23adcd4511d0b8dd41a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-insights-userpilot_1_733920bcb2f6f23adcd4511d0b8dd41a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/user-segmentation-insights-userpilot_1_733920bcb2f6f23adcd4511d0b8dd41a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation-insights-userpilot_1_733920bcb2f6f23adcd4511d0b8dd41a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/user-segmentation-insights-userpilot_1_733920bcb2f6f23adcd4511d0b8dd41a_800.png\" alt=\"User segmentation insights from Userpilot\" \/><\/picture><figcaption>User segmentation insights from <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"7afkg\">Conclusion<\/h2>\n<p>Product marketing is an important part of every successful marketing strategy. It encompasses everything from market research where you learn about potential customers, to how you engage and retain customers.<\/p>\n<p>Userpilot ensures you&#8217;re on the same page with your users by providing you with insights and tools to keep them engaged and satisfied.<\/p>\n<p>Want to collect user in-app insights and create personalized flows for them? Then <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book a demo<\/a> to learn more about how Userpilot can help you improve your product marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your product marketing strategy lacking inspiration? Here are the best product marketing examples from SaaS companies. Check them out!<\/p>\n","protected":false},"author":19,"featured_media":14503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[293],"tags":[977,306,806,614,307,847,144,143,746,377,548,105],"class_list":["post-14502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-boost-retention","tag-customer-onboarding","tag-drive-adoption","tag-improve-retention","tag-in-app-communication","tag-marketing-strategy","tag-product-marketer","tag-product-marketing","tag-product-marketing-examples","tag-saas-marketing-strategies","tag-saas-product-marketing","tag-user-activation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Marketing Examples To Inspire Your Product Team<\/title>\n<meta name=\"description\" content=\"Do you need some product marketing examples to get inspired? 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