{"id":145357,"date":"2023-10-24T14:18:43","date_gmt":"2023-10-24T14:18:43","guid":{"rendered":"https:\/\/userpilot.com\/blog\/power-user-curve\/"},"modified":"2026-04-03T13:40:59","modified_gmt":"2026-04-03T13:40:59","slug":"power-user-curve","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/power-user-curve\/","title":{"rendered":"How to Use the Power User Curve for Measuring Engagement?"},"content":{"rendered":"<p>The power user curve is an<a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> analytics feature <\/a>that helps teams measure user engagement.<\/p>\n<p>In this article, we explore how it&#8217;s different from other ways of tracking engagement and how you can benefit from it.<\/p>\n<p>Finally, we show how you can turn more of your customers into power users.<\/p>\n<p>Let&#8217;s get right to it!<\/p>\n<h2>Summary of a power user curve<\/h2>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">Power users <\/a>are the most engaged users, display high competence and often act as <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">product advocates<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">beta testers.<\/a><\/li>\n<li>The Power User Curve graphically presents <a href=\"https:\/\/userpilot.com\/blog\/increase-measure-product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement,<\/a> revealing the distribution of user activity over a set period, for example, 30 days.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-stickiness\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAU\/MAU<\/a> offers only a snapshot of user engagement. In contrast, the Power User Curve can highlight variations in engagement. You can also set it for any user action and combine it with <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohort analysis<\/a> to track engagement over time.<\/li>\n<li>Monitoring power user curves assists in selecting the right business model and allows for the targeted engagement of user segments based on their <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavior patterns.<\/a><\/li>\n<li>A left-leaning power user curve indicates irregular <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a> and may signal issues with <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a> and retention.<\/li>\n<li>If the power user curve is leaning right, it symbolizes high engagement amongst power users but potentially low engagement across regular users.<\/li>\n<li>A smile-shaped power user curve represents a user base with a large number of low-engagement users and a similarly sizable group of high-engagement power users.<\/li>\n<li>Regularly monitoring the power user curve helps you quickly identify shifts in user engagement and their underlying causes, like <a href=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">product updates.<\/a><\/li>\n<li>To get a representative view of user engagement, choose a time window that is relevant to the product.<\/li>\n<li>To understand the factors that <a href=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive user engagement,<\/a> a more detailed <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-analytics-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer\">analysis of user behavior<\/a> is essential.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalizing <\/a>the user journey through strategies like customized <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding<\/a> flows or <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboards <\/a>helps users develop competence using the product.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel analysis<\/a> and tools like session recordings allow you to identify and eliminate <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a> from the user experience to effectively<a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\"> drive adoption<\/a> and advocacy.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamification <\/a>and referral or <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty programs<\/a> can reinforce the desired user activities and behaviors and drive consistent engagement.<\/li>\n<\/ul>\n<h2 id=\"f0l5b\">What are power users?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">Power users <\/a>are the most active and most loyal of your customers.<\/p>\n<p>They use the product more often than the average user. As a result, power users are usually more proficient at using the product and have a more in-depth knowledge of its functionality that goes beyond the basic features.<\/p>\n<p>Power users are also keen on trying out new features, even when they&#8217;re not quite ready, and way more forgiving when it comes to glitches or bugs. This makes them<a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\"> perfect beta testers.<\/a><\/p>\n<p>Finally, power users often act as your product <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">advocates<\/a>. They may promote your product via <a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" target=\"_blank\" rel=\"noopener noreferrer\">WOM<\/a> and referral programs, readily share their templates and workflows with other users, and engage actively in communities. If you\u2019re thinking of setting up an ambassador program, these are the people to recruit.<\/p>\n<h2 id=\"el1kb\">What is the power user curve?<\/h2>\n<p>The power users curve is a graph that shows the distribution of <a href=\"https:\/\/userpilot.com\/blog\/increase-measure-product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a> in a product over a period of time. It\u2019s normally created for 30 days and hence, is sometimes called the L30 curve.<\/p>\n<p>The x-axis in the chart represents the number of active days, and the y-axis is the percentage of users who engage with the product.<\/p>\n<p>In other words, the graph\/chart shows you what percentage of users engage with the product once a month, what percentage twice, and so on.<\/p>\n<h2 id=\"bf9lp\">Power user curve vs. DAU\/MAU: which is the better user engagement metric?<\/h2>\n<p>To measure user engagement, SaaS teams calculate the ratio of <a href=\"https:\/\/userpilot.com\/blog\/dau-wau-mau\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daily Active Users (DAUs) and Monthly Active Users (MAUs)<\/a>, also called <a href=\"https:\/\/userpilot.com\/blog\/customer-stickiness\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer stickiness.<\/a><\/p>\n<p>This <a href=\"https:\/\/userpilot.com\/blog\/product-engagement-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metric <\/a>is attractive because it&#8217;s simple and easy to calculate. However, it gives you a less nuanced picture of user <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactions <\/a>with the product.<\/p>\n<p>Let me explain.<\/p>\n<p>First, DAU\/MAU is normally calculated based on how many users log into the app. But what if the key user activities are further down the <a href=\"https:\/\/userpilot.com\/blog\/critical-user-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a>?<\/p>\n<p>The power user curve solves the issue because you can set it up for any user action, not just app opens or logins.<\/p>\n<p>Second, the power user curve shows you the variability among your entire user base, whereas DAU\/MAU is a single figure and offers no such insight. While your overall stickiness may be low, the product may have traction with a specific user segment.<\/p>\n<p>Third, the power user curve, when combined with <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohort analysis<\/a>, can help you track engagement over time. This is useful when trying to evaluate the impact of new features or product updates.<\/p>\n<h2 id=\"27hsr\">What is the importance of tracking power user curves?<\/h2>\n<p>There are a number of reasons why the more granular picture that the power user curve offers matters.<\/p>\n<p>To start with, a more detailed understanding of user engagement can help you choose the right <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">business model for your SaaS.<\/a> For example, usage-based charging may be more attractive for products that aren&#8217;t normally used daily.<\/p>\n<p>Secondly, tracking power user curves for different segments can help you engage them more effectively or <a href=\"https:\/\/userpilot.com\/blog\/feature-request-prioritization-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritize<\/a> the use cases that drive the highest engagement.<\/p>\n<h2 id=\"6uqrf\">What do different power user curves mean?<\/h2>\n<p>Now that we know how to create power user curves let&#8217;s look at how to interpret them to gain better insights into user engagement.<\/p>\n<h3 id=\"aohj2\">Left-leaning curve<\/h3>\n<p>A left-leaning curve shows that users don&#8217;t use the product on a regular basis.<\/p>\n<p>There could be different reasons for this.<\/p>\n<p>Firstly, such left-leaning power user curves are typical of products that are not designed to be used daily.<\/p>\n<p>For example, as a freelancer, you&#8217;re not likely to use your accounting app every day (while an accountant most likely does, so that&#8217;s why it&#8217;s important to draw power user curves for different user segments or use cases).<\/p>\n<p>What if your product is meant to be used daily, like a messaging app or social <a href=\"https:\/\/userpilot.com\/blog\/network-effects\/\" target=\"_blank\" rel=\"noopener noreferrer\">network<\/a>?<\/p>\n<p>In this case, there&#8217;s an issue with engagement that you need to explore further. You could do it by reaching out to the users who are active early on but don&#8217;t come back after that.<\/p>\n<p>Possible explanations could be <a href=\"https:\/\/userpilot.com\/blog\/product-positioning-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">poor product positioning<\/a>, so the product attracts the wrong people, or inadequate re-engagement loops.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-3_6c0f81fa899174fbfb79cb90868bea6e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-3_6c0f81fa899174fbfb79cb90868bea6e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-3_6c0f81fa899174fbfb79cb90868bea6e_800.png\" alt=\"Left-leaning power user curve\" \/><\/picture><figcaption>Left-leaning power user curve.<\/figcaption><\/figure>\n<h3 id=\"d3s6k\">Right-leaning curve<\/h3>\n<p>A right-leaning curve could also indicate two possible things.<\/p>\n<p>If it&#8217;s a daily-use product, this is a perfectly fine distribution.<\/p>\n<p>However, for other products, it may mean that they have a high appeal to power users, who engage a lot, but may not be attractive enough for regular users who make up the majority of the user population.<\/p>\n<p>In this case, you need to investigate further why so few users engage with the product as often so that you can<a href=\"https:\/\/userpilot.com\/blog\/cross-the-chasm\/\" target=\"_blank\" rel=\"noopener noreferrer\"> cross the chasm.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-2_5dbd22ad8ac1b12addfd47c07c594e52_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-2_5dbd22ad8ac1b12addfd47c07c594e52_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-2_5dbd22ad8ac1b12addfd47c07c594e52_800.png\" alt=\"Right-leaning power user curve\" \/><\/picture><figcaption>Right-leaning power user curve.<\/figcaption><\/figure>\n<h3 id=\"ces39\">Smile curve<\/h3>\n<p>The smile curve indicates that there are lots of users who engage with the product only a little and a similar number of hyper-engaged power users.<\/p>\n<p>A lot of healthy SaaS products will have this kind of power user curve.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-1_eef751fd607a50d615bbcc32d728a15e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-1_eef751fd607a50d615bbcc32d728a15e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/how-to-use-the-power-user-curve-for-measuring-engagement-1_eef751fd607a50d615bbcc32d728a15e_800.png\" alt=\"Smile power user curve\" \/><\/picture><figcaption>Smile power user curve.<\/figcaption><\/figure>\n<h2 id=\"d9l9q\">Best practices for tracking engaged users through a power user curve<\/h2>\n<p>How do you make the most of your power user curve? Let&#8217;s look at a few best practices.<\/p>\n<h3 id=\"739ck\">View the user curve over time to spot trends in engagement<\/h3>\n<p>By tracking the user curve over time, you&#8217;re able to accurately identify trends and patterns in user engagement.<\/p>\n<p>It also allows you to quickly spot any shifts that take place as a result of <a href=\"https:\/\/userpilot.com\/blog\/product-updates-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">product updates <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">new features<\/a> that you roll out.<\/p>\n<h3 id=\"5kln2\">Customize the curve for your company<\/h3>\n<p>As mentioned, the shape of the curve will depend on your product or <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-growth-of-a-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">your company<\/a>, so it&#8217;s important to choose the power curve strategically.<\/p>\n<p>For example, an office app will likely be used intensively over 5 days (working week) and record a drop in usage over the 2 weekend days, so a 7-day histogram might be more relevant.<\/p>\n<p>A 30-day histogram, on the other hand, might be more relevant for a language-learning app like Duolingo.<\/p>\n<h3 id=\"6kco2\">Conduct a power user analysis by viewing user behavior data<\/h3>\n<p>Power curve tracking can help you spot general trends but won&#8217;t give you any <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights<\/a> into the &#8216;why&#8217; behind the trends.<\/p>\n<p>To understand what drives user engagement trends,<a href=\"https:\/\/userpilot.com\/blog\/behavioral-data-types\/\" target=\"_blank\" rel=\"noopener noreferrer\"> analyze user behavior<\/a> in more detail using tools like session recordings.<\/p>\n<h2 id=\"1ftut\">How to drive more power users in your SaaS?<\/h2>\n<p>Power users are valuable to SaaS companies. Here&#8217;s how you can drive user engagement and turn more of your customers into power users.<\/p>\n<h3 id=\"bk12n\">Personalize in-app experiences for different user segments<\/h3>\n<p>By <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalizing the user experiences<\/a> for different user segments, you ensure all users can achieve their goals quickly and efficiently.<\/p>\n<p>Here&#8217;s how.<\/p>\n<p>Start with a <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome survey<\/a> to identify the use cases of the new users.<\/p>\n<p>Based on the data, trigger an onboarding flow that focuses on the key features that are relevant to the use case. In this way, users quickly learn how to use the product for their tasks.<\/p>\n<p>Another way to personalize user experiences is by customizing the <a href=\"https:\/\/userpilot.com\/blog\/product-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a> for each <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segment<\/a> so that users can easily find the most needed features, just like Canva does.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/welcome-survey-power-user-curve_ea5c6af70cc74a90b5b7372f646f585e_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/welcome-survey-power-user-curve_ea5c6af70cc74a90b5b7372f646f585e_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/welcome-survey-power-user-curve_ea5c6af70cc74a90b5b7372f646f585e_800.webp\" alt=\"Welcome survey\" \/><\/picture><figcaption>Welcome survey created in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<div class=\"poptin-embedded\" data-id=\"c5ec4434a6a06\"><\/div>\n<h3 id=\"ectvg\">Remove friction points from the customer journey<\/h3>\n<p>Excessive <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>can discourage users from using the product regularly and consequently stop them from becoming power users.<\/p>\n<p>To avoid it, regularly conduct <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis<\/a> to track how users move down <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">the user journey<\/a> toward adoption and advocacy.<\/p>\n<p>Once you identify the areas where users come across bottlenecks or drop-offs, study their interactions in detail to find the root cause of friction.<\/p>\n<p>For example, session recording or user testing can reveal <a href=\"https:\/\/userpilot.com\/blog\/usability-vs-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability <\/a>issues that slow down conversions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-power-user-curve_e3f82b5c042c8eb1389dc485e2df3050_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-power-user-curve_e3f82b5c042c8eb1389dc485e2df3050_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-power-user-curve_e3f82b5c042c8eb1389dc485e2df3050_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-power-user-curve_e3f82b5c042c8eb1389dc485e2df3050_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-power-user-curve_e3f82b5c042c8eb1389dc485e2df3050_800.png\" alt=\"Funnel analysis\" \/><\/picture><figcaption>Funnel analysis in <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"ade9b\"><strong>Encourage desired user behaviors by incentivizing it<\/strong><\/h3>\n<p>Once users start acting like power users, reinforce the successful behaviors.<\/p>\n<p>How can you do it?<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamification <\/a>is a powerful way of motivating users. For example, Asana&#8217;s mythical creature animations reward users for achieving a goal while Duolingo uses streaks and leaderboards to drive repeated engagement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/asana-celebrations-power-user-curve_18927ed97e5da5cd1da45877b81f0d0f.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/asana-celebrations-power-user-curve_18927ed97e5da5cd1da45877b81f0d0f.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/asana-celebrations-power-user-curve_18927ed97e5da5cd1da45877b81f0d0f.gif\" alt=\"Asana Celebration\" \/><\/picture><figcaption>Asana celebration.<\/figcaption><\/figure>\n<p>There\u2019s no need to go OTT with that. A simple <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a> congratulating the user and prompting them to try again is enough to keep them engaged.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/congrats-modal-power-user-curve_a9385b064132ec1d456ac6821cb7a7ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/congrats-modal-power-user-curve_a9385b064132ec1d456ac6821cb7a7ff_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/congrats-modal-power-user-curve_a9385b064132ec1d456ac6821cb7a7ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/congrats-modal-power-user-curve_a9385b064132ec1d456ac6821cb7a7ff_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/congrats-modal-power-user-curve_a9385b064132ec1d456ac6821cb7a7ff_800.png\" alt=\"Congrats modal\" \/><\/picture><figcaption>Congrats modal.<\/figcaption><\/figure>\n<p>Referral and <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty programs<\/a> are another way to reward users for their commitment and turn them into product champions.<\/p>\n<h2 id=\"543im\">Conclusion<\/h2>\n<p>The power user curve is an analytics tool that gives you more granular insights into user engagement than tracking metrics <a href=\"https:\/\/userpilot.com\/blog\/user-stickiness\/\">like user stickiness<\/a>.<\/p>\n<p>Thanks to such insights, SaaS businesses can adjust their business models and devise strategies to best engage their users depending on their current activity levels.<\/p>\n<p>If you want to see how Userpilot can help you drive user engagement and turn more customers into power users,<a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"> book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The power user curve is an analytics tool that helps teams measure user engagement. In the article, we explore how it&#8217;s different from other ways of tracking engagement and how you can benefit from it. We also show you how to create the power user curve in Userpilot and how to interpret it. Finally, we show you how you can turn more of your customers into power users.<\/p>\n","protected":false},"author":56,"featured_media":145359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[1696,332,272,5665,428,316,50,245,1625],"class_list":["post-145357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-analytics-features","tag-customer-engagement","tag-power-users","tag-track-engagement","tag-user-analytics","tag-user-engagement","tag-user-onboarding","tag-user-retention","tag-user-segments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use the Power User Curve for Measuring Engagement?<\/title>\n<meta name=\"description\" content=\"The article explores how the power user curve differs from other ways of tracking engagement, its benefits, and how to interpret it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/power-user-curve\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use the Power User Curve for Measuring Engagement?\" \/>\n<meta property=\"og:description\" content=\"The article explores how the power user curve differs from other ways of tracking engagement, its benefits, and how to interpret it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/power-user-curve\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta 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