{"id":14642,"date":"2022-10-13T16:56:59","date_gmt":"2022-10-13T16:56:59","guid":{"rendered":"https:\/\/userpilot.com\/blog\/subscription-marketing\/"},"modified":"2026-04-03T13:45:06","modified_gmt":"2026-04-03T13:45:06","slug":"subscription-marketing","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/subscription-marketing\/","title":{"rendered":"How You Can Use Subscription Marketing To Drive Retention"},"content":{"rendered":"<p>How can you use the right subscription marketing tactics to <a href=\"https:\/\/userpilot.com\/solutions\/customer-retention-software\" target=\"_blank\" rel=\"noopener noreferrer\">drive retention<\/a> and improve your customer relationships?<\/p>\n<p>In this article, we&#8217;ll cover:<\/p>\n<ul>\n<li>Types of subscription business models a subscription marketer can use.<\/li>\n<li>How a subscription-based business model impacts your marketing strategy.<\/li>\n<li>Common challenges in subscription marketing and how to overcome them.<\/li>\n<li>The best examples of subscription services and their business models.<\/li>\n<li>Our top subscription-based marketing tactics for sustainable growth.<\/li>\n<\/ul>\n<p>Let&#8217;s get started.<\/p>\n<h2 id=\"5mc19\"><strong>What is subscription marketing?<\/strong><\/h2>\n<p>Similar to traditional marketing strategies, subscription marketing aims to attract long-term customers who will purchase a subscription and continue renewing it.<\/p>\n<h2 id=\"cusdn\"><strong>Subscription marketing business model types<\/strong><\/h2>\n<p>There are five types of subscription marketing businesses can use:<\/p>\n<ul>\n<li><strong>The fixed-usage subscription model<\/strong><\/li>\n<\/ul>\n<p>You can assemble a simple subscription service by offering a single type of plan with fixed pricing and usage limits.<\/p>\n<p>This model is best for companies with a predictable, static customer base and straightforward offerings.<\/p>\n<ul>\n<li><strong>Unlimited usage subscription<\/strong><\/li>\n<\/ul>\n<p>This subscription business model is centered around unlimited usage for a fixed price. Subscribers pay a monthly or yearly fee and can use the product or service as many times as they want.<\/p>\n<ul>\n<li><strong>Per-user subscription model<\/strong><\/li>\n<\/ul>\n<p>Popular in the SaaS space, the per-user subscription model is where costs for subscription services are determined by how many people are using the account. Charges are based on the number of &#8220;seats&#8221;.<\/p>\n<ul>\n<li><strong>Pay-as-you-go-subscription<\/strong><\/li>\n<\/ul>\n<p>With pay-as-you-go models, customers pay based on how much they use your service, rather than charging per user or feature.<\/p>\n<ul>\n<li><strong>Freemium model<\/strong><\/li>\n<\/ul>\n<p>With <a href=\"https:\/\/userpilot.com\/blog\/freemium-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">freemium models<\/a>, customers can access a free, limited version of the product or service for an unlimited time. If they want to enhance their experience with premium features or higher usage rates, they can upgrade to a paid plan.<\/p>\n<p>Many popular SaaS companies have a tiered pricing model that includes free and paid plans.<\/p>\n<h2 id=\"f96ba\"><strong>How can a subscription model influence your marketing strategy<\/strong>?<\/h2>\n<p>Subscription models let businesses secure repeat customers. It ensures a steady, recurring revenue stream with a high lifetime customer value.<\/p>\n<p>Subscription-based businesses can enhance their products and services to match customers&#8217; needs and grow with them over time.<\/p>\n<p>Here are three marketing strategies that subscription companies can use to attract customers.<\/p>\n<h3 id=\"co053\">Improve customer retention with loyalty programs<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer loyalty<\/a> programs drive <a href=\"https:\/\/userpilot.com\/blog\/b2b-customer-engagement-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer engagement<\/a>. They reward existing customers for their devotion, increasing their satisfaction even more.<\/p>\n<p>These programs can be referrals, points-based, or mission-driven. Either way, they reward an existing customer for referring new customers to the business.<\/p>\n<p>Here&#8217;s an example of a referral loyalty program from Dropbox. They reward customers with free cloud storage space as a thank-you for referring new customers.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-loyalty-program-subscription-marketing_efee770f4fdf3077fa4caf1feabcfd7d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-loyalty-program-subscription-marketing_efee770f4fdf3077fa4caf1feabcfd7d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-loyalty-program-subscription-marketing_efee770f4fdf3077fa4caf1feabcfd7d_800.png\" alt=\"dropbox customer loyalty program\" \/><\/picture><figcaption>Dropbox\u2019s customer loyalty program.<\/figcaption><\/figure>\n<h3 id=\"2k62e\"><strong>Use the product or service as the main driver of acquisition<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product-led growth<\/a> (PLG) marketing is gaining speed as more and more subscription-based services are adopting this strategy.<\/p>\n<p>With <a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">PLG<\/a>, you&#8217;re using the product itself to attract customers. When potential customers get to &#8220;try before they buy&#8221;, they can see the product&#8217;s value themselves before financially committing to it.<\/p>\n<p>The key to a successful PLG marketing program is to show your product\u2019s value at <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-experience-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">every point of the customer journey<\/a>.<\/p>\n<p>For example, Airtable gives new customers a peak into the Pro plan with a free 14-day trial. That way, they can experience the full value of those premium features before they decide to buy. This a great way to gain new subscription customers in an age where building trust comes first.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Airtable-signup-flow-product-led-onboarding-subscription-marketing_610540ba8fd0df9746fcfcec589e55ff_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Airtable-signup-flow-product-led-onboarding-subscription-marketing_610540ba8fd0df9746fcfcec589e55ff_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Airtable-signup-flow-product-led-onboarding-subscription-marketing_610540ba8fd0df9746fcfcec589e55ff_800.png\" alt=\"airtable pro free trial\" \/><\/picture><figcaption>Airtable Pro 14-day free trial.<\/figcaption><\/figure>\n<h3 id=\"b5ttv\">Increase customer lifetime value with contextual upsells<\/h3>\n<p>Take the pressure off \u2013 you don&#8217;t have to try to sell your most expensive plan right away.<\/p>\n<p>It&#8217;s easier to start with a freemium plan, show value, then <a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsell<\/a> to the product-qualified leads (PQLs). These are the people who&#8217;ve tried out your product already, experienced value, and are the prime candidates for up-sells.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Account expansion<\/a> through <a href=\"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">up-selling<\/a> or cross-selling is one of the easiest ways to boost customer lifetime value.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-upselling-examples-subscription-marketing_e52e4d5b5eeacb5ecf2ab4199ad29f3b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-upselling-examples-subscription-marketing_e52e4d5b5eeacb5ecf2ab4199ad29f3b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/airtable-upselling-examples-subscription-marketing_e52e4d5b5eeacb5ecf2ab4199ad29f3b_800.png\" alt=\"airtable contextual upsell\" \/><\/picture><figcaption>Airtable\u2019s contextual upsell.<\/figcaption><\/figure>\n<h2 id=\"fcaua\">What are the challenges when building a subscription marketing strategy for subscription businesses?<\/h2>\n<p>Building a subscription<a href=\"https:\/\/userpilot.com\/blog\/best-gtm-strategy-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> marketing strategy<\/a> comes with its own set of challenges, just like with any other marketing strategy in any industry.<\/p>\n<p>The following are some challenges you may face and solutions to overcome them.<\/p>\n<h3 id=\"crrrh\">Creating the right pricing strategy<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pricing<\/a> can be hard to get right. If you price too high, or too low, or you give away too many discounts, you might run into revenue issues down the line.<\/p>\n<p>For example, giving a discounted price can be great for short-term customer acquisition, but the people you&#8217;re bringing in are less likely to become repeat customers \u2013 an essential for sustainable growth.<\/p>\n<p>There&#8217;s no one-size-fits-all answer for how to <a href=\"https:\/\/userpilot.com\/blog\/saas-trial-pricing-examples-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">price your subscription business<\/a>. It&#8217;s a matter of trial and error, analyzing your analytics and finding the sweet spot that optimizes gaining new subscribers while retaining them.<\/p>\n<h3 id=\"b4l7b\"><strong>Retaining the existing customer base<\/strong><\/h3>\n<p>It\u2019s challenging to retain existing customers, but <a href=\"https:\/\/userpilot.com\/blog\/retention-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a> is more cost-effective than acquisition. It should be a top priority.<\/p>\n<p>The key to <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer loyalty and retention<\/a> is to always provide value every step of the way, even long after someone&#8217;s signed up.<\/p>\n<p>You can use <a href=\"https:\/\/userpilot.com\/blog\/macro-and-micro-segmentation-b2b\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation to offer personalized in-app experiences<\/a> and support to specific user groups. Your existing customers will remain loyal if you guide them on how to continue achieving meaningful value.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation-subscription-marketing_0454664fb1c3d79f9ca79df358beb1f8.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation-subscription-marketing_0454664fb1c3d79f9ca79df358beb1f8.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation-subscription-marketing_0454664fb1c3d79f9ca79df358beb1f8.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation-subscription-marketing_0454664fb1c3d79f9ca79df358beb1f8.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation-subscription-marketing_0454664fb1c3d79f9ca79df358beb1f8.gif\" alt=\"user segmentation in userpilot\" \/><\/picture><figcaption>Advanced user segmentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"a2ajv\"><strong>Involuntary churn<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/involuntary-churn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Involuntary churn<\/a> happens when a customer&#8217;s subscription gets canceled, mostly due to payment processing issues.<\/p>\n<p>The good news is that many cases of involuntary churn are <a href=\"https:\/\/userpilot.com\/blog\/churn-management-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">salvageable<\/a>. The first step is to notify people about the payment failure via email or in-app message.<\/p>\n<p>You can prevent involuntary churn by <a href=\"https:\/\/userpilot.com\/blog\/proactive-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">proactively <\/a>reminding people to update any expired credit cards and renew their subscriptions before they lapse.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/banner-credit-card-expiration-userpilot-involuntary-churn-subscription-marketing_5837b62d91c36d081549a28c11ebe570_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/banner-credit-card-expiration-userpilot-involuntary-churn-subscription-marketing_5837b62d91c36d081549a28c11ebe570_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/banner-credit-card-expiration-userpilot-involuntary-churn-subscription-marketing_5837b62d91c36d081549a28c11ebe570_800.png\" alt=\"expired credit card notification banner\" \/><\/picture><figcaption>Use in-app banners to notify customers about an expiring card. Build banners code free with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><\/figure>\n<h2 id=\"cr0au\"><strong>Subscription marketing tactics to implement for a successful strategy<\/strong><\/h2>\n<p>Try out these subscription marketing strategies to get more recurring purchases and long-term customers.<\/p>\n<h3 id=\"cbdv1\"><strong>Choose the right pricing strategy<\/strong><\/h3>\n<p>Choosing the right pricing strategy can be a challenge, but when done right, it leads to sustainable growth and better <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a>.<\/p>\n<p>To choose the right <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing strategy<\/a>, you need to know your users and <a href=\"https:\/\/userpilot.com\/blog\/customer-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">how your product delivers value<\/a>. From there, you can pick the right business model.<\/p>\n<p>Your <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a> is how well your app helps customers achieve their goals compared to your competitors.<\/p>\n<p>To start analyzing product value, use the <a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">PMF Survey<\/a> (build one with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>) to understand how your users feel about your product offering.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pmf-survey-product-value-userpilot-subscription-marketing_5481edf7b181588a4c83f887cfb5235c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pmf-survey-product-value-userpilot-subscription-marketing_5481edf7b181588a4c83f887cfb5235c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pmf-survey-product-value-userpilot-subscription-marketing_5481edf7b181588a4c83f887cfb5235c_800.png\" alt=\"building a pmf survey in userpilot\" \/><\/picture><figcaption>Building a PMF survey with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>If over 40% of people are saying they would be &#8220;very disappointed&#8221; if they could no longer use your product, you have achieved <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-market fit<\/a> and can start optimizing your pricing.<\/p>\n<h3 id=\"8nd0\"><strong>Collect data about your customers from the beginning<\/strong><\/h3>\n<p>If you want to make product updates that matter to users and lead to revenue growth, you must optimize the entire <a href=\"https:\/\/userpilot.com\/blog\/product-experience-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experience<\/a> so that it&#8217;s frictionless and valuable every step of the way.<\/p>\n<p>The first step to making any product improvements is to understand <a href=\"https:\/\/userpilot.com\/blog\/customer-needs-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">what goals your customers want to achieve<\/a> with your product. To get this information, you can <a href=\"https:\/\/userpilot.com\/blog\/ux-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect customer data<\/a> within your welcome page using a <a href=\"https:\/\/userpilot.com\/blog\/microsurvey-templates-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsurvey<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/welcome-microsurvey-subscription-marketing_9228c49870d72321cb803702a3b498c9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/welcome-microsurvey-subscription-marketing_9228c49870d72321cb803702a3b498c9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/welcome-microsurvey-subscription-marketing_9228c49870d72321cb803702a3b498c9_800.png\" alt=\"postfity welcome flow\" \/><\/picture><figcaption>Postfity\u2019s welcome survey.<\/figcaption><\/figure>\n<p>Keep it concise with 1-2 questions, like in this example from Postfity&#8217;s welcome survey.<\/p>\n<h3 id=\"9h6iv\"><strong>Create a personalized experience to boost retention<\/strong><\/h3>\n<p>Consumers today expect <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">highly-personalized product experiences<\/a> that give them useful tips and guidance on how to achieve their goals.<\/p>\n<p>A one-size-fits-all approach to product guidance doesn&#8217;t cut it anymore.<\/p>\n<p>Track product usage and in-app behavior and build <a href=\"https:\/\/userpilot.com\/blog\/macro-and-micro-segmentation-b2b\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro-user segments<\/a> with <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>.<\/p>\n<p>Then <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">build personalized experiences<\/a> for each segment to drive them to experience value faster.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-trend-overview-userpilot-subscription-marketing_d774aa2590de133e753be09c59d23c76_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-trend-overview-userpilot-subscription-marketing_d774aa2590de133e753be09c59d23c76_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-trend-overview-userpilot-subscription-marketing_d774aa2590de133e753be09c59d23c76_800.png\" alt=\"tracking product usage in userpilot\" \/><\/picture><figcaption>Tracking product usage in Userpilot.<\/figcaption><\/figure>\n<p><span class=\"ng-star-inserted\">And now, with Userpilot&#8217;s new <a href=\"https:\/\/userpilot.com\/blog\/userpilot-for-mobile-onboarding\/\" target=\"_blank\" rel=\"noopener\">mobile capabilities<\/a>, you can also onboard and engage mobile app users by creating personalized messaging, push notifications, and surveys.<\/span><\/p>\n<h3 id=\"4sjhh\"><strong>Boost adoption with gamification<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/gamification-strategies-saas-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamification<\/a> can be a powerful driver for product adoption.<\/p>\n<p>Users are motivated by their success, so celebrate milestones with badges, leaderboards, scores, points, or other rewards.<\/p>\n<p>For new customers who haven&#8217;t achieved success just yet, motivate them to keep going during <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding<\/a> with elements like progress bars and checklists. Seeing progress is psychologically rewarding and helps to boost <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">product adoption<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-example-gamification-subscription-marketing_778e6a797e4243170445ec5d794274a0_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-example-gamification-subscription-marketing_778e6a797e4243170445ec5d794274a0_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-example-gamification-subscription-marketing_778e6a797e4243170445ec5d794274a0_800.jpg\" alt=\"linkedin gamification elements\" \/><\/picture><figcaption>LinkedIn\u2019s gamification elements.<\/figcaption><\/figure>\n<h3 id=\"8983v\"><strong>Identify upsell opportunities and encourage account expansion<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upselling<\/a> is helpful for both your customers and your revenue growth. Your customers can elevate their experience <em>even more<\/em> with premium product features that help them achieve their goals.<\/p>\n<p>For you, <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansions<\/a> increase lifetime customer value.<\/p>\n<p>You can encourage account expansions for those customers who are currently maxing out the potential for their current plan and are ready to grow.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> enables you to use event triggering to trigger an upsell prompt at the right time.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-triggering-subscription-marketing_0d9f230c7881395e44bfe7a0d395ab80_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-triggering-subscription-marketing_0d9f230c7881395e44bfe7a0d395ab80_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-triggering-subscription-marketing_0d9f230c7881395e44bfe7a0d395ab80_800.png 1x, https:\/\/images.storychief.com\/account_6827\/event-triggering-subscription-marketing_0d9f230c7881395e44bfe7a0d395ab80_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/event-triggering-subscription-marketing_0d9f230c7881395e44bfe7a0d395ab80_800.png\" alt=\"event triggering in userpilot\" \/><\/picture><figcaption>Event triggering in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"9lh98\">Conclusion<\/h2>\n<p>A great subscription marketing strategy is the driving force for more recurring revenue and better customer retention. By nailing your pricing strategy, attracting the right customers, and building better product experiences that delight your users, you&#8217;re setting your subscription business up for success.<\/p>\n<p>Want to build product experiences code-free? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> call with our team and get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the best subscription marketing strategies, their advantages, and how you can implement them into your business to increase customer retention.<\/p>\n","protected":false},"author":51,"featured_media":14644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[293],"tags":[285,1034,762,847,90,52,771,257,443],"class_list":["post-14642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","tag-customer-retention","tag-drive-retention","tag-in-app-microsurveys","tag-marketing-strategy","tag-personalize-user-experience","tag-product-experience","tag-product-market-fit","tag-product-led-growth-tools","tag-saas-product-adoption"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How You Can Use Subscription Marketing To Drive Retention<\/title>\n<meta name=\"description\" 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