{"id":148235,"date":"2023-11-02T13:49:48","date_gmt":"2023-11-02T13:49:48","guid":{"rendered":"https:\/\/userpilot.com\/blog\/marketing-led-growth\/"},"modified":"2025-05-07T18:42:37","modified_gmt":"2025-05-07T18:42:37","slug":"marketing-led-growth","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/marketing-led-growth\/","title":{"rendered":"Marketing-Led Growth: How It Differs From Other Growth Strategies?"},"content":{"rendered":"<p>How is marketing-led growth different from <a href=\"https:\/\/userpilot.com\/solutions\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led growth<\/a> and sales-led growth?<\/p>\n<p>This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals.<\/p>\n<p>Let&#8217;s dive right in!<\/p>\n<h2 id=\"cell5\">Summary of marketing-led growth<\/h2>\n<ul>\n<li>Marketing-led growth is a strategy that relies on <a href=\"https:\/\/userpilot.com\/blog\/growth-marketing-strategy-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing efforts to drive product growth<\/a> and retain users.<\/li>\n<li>In contrast, the <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led growth<\/a> model leverages inherent <a href=\"https:\/\/userpilot.com\/blog\/product-virality\/\" target=\"_blank\" rel=\"noopener noreferrer\">product virality<\/a> and its value to drive <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer acquisitions<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/best-user-retention-tools-and-software-to-keep-more-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sales-led growth<\/a>, on the other hand, is built around the traditional sales process and tactics like trade shows or <a href=\"https:\/\/userpilot.com\/blog\/product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">demos<\/a>.<\/li>\n<li>Most companies use all 3 strategies to some extent.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/content-marketing-vs-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content marketing<\/a> is an effective way to increase brand awareness and <a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">educate customers<\/a> on how to use the product for their use cases.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/define-business-niche-using-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization (SEO)<\/a> allows companies to reach more users with their content.<\/li>\n<li>Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.<\/li>\n<li>Personalized <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">emails <\/a>are an effective way to<a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\"> announce new features <\/a>and updates, and can be used to <a href=\"https:\/\/userpilot.com\/blog\/saas-win-back-email-campaign-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">win back inactive users.<\/a><\/li>\n<li>Webinars <\/a>play an important educational role. They allow companies to reach broad audiences and increase brand awareness.<\/li>\n<li>Userpilot is a product adoption platform with advanced analytics, feedback, and onboarding functionality. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book the demo<\/a> to see how you can use it to improve your marketing efforts and drive revenue growth.<\/li>\n<\/ul>\n<h2 id=\"5eb46\">What is marketing-led growth?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/growth-marketing-strategy-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing-led growth (MLG)<\/a> is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.<\/p>\n<p>To drive <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer acquisition<\/a>, retention, and <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a>, marketing-led companies focus on showcasing the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value of their products <\/a>in their communication with existing and prospective customers.<\/p>\n<h2 id=\"8o933\">What are the benefits of marketing-led growth?<\/h2>\n<p>Marketing-led growth has a number of advantages over other <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-growth-of-a-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth <\/a>strategies.<\/p>\n<p>First, MLG helps <strong>increase your brand awareness and visibility <\/strong>in the market. By pursuing this approach consistently, you can massively <strong>improve your authority<\/strong> and establish yourself as a thought leader in your field.<\/p>\n<p>Second, marketing is about market and <a href=\"https:\/\/userpilot.com\/blog\/customer-research-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer research<\/a> as much as product promotion. Consequently, it allows companies to gain <strong>a better understanding of the customers&#8217; <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points<\/a>, needs, and <a href=\"https:\/\/userpilot.com\/blog\/preference-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">preferences.<\/a><\/strong><\/p>\n<p>Such knowledge allows companies to make <strong>informed product-development decisions<\/strong>, <strong>fine-tune their <a href=\"https:\/\/userpilot.com\/blog\/product-positioning-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">product positioning<\/a><\/strong>, and create tailored <strong>marketing campaigns that resonate <\/strong>well with customers.<\/p>\n<p>As a <a href=\"https:\/\/userpilot.com\/blog\/data-led\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven<\/a> approach, it can also help you <strong>choose <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquisition channels <\/a>with the best ROI.<\/strong><\/p>\n<p>Understandably, all of this translates into improved customer acquisition. This means <strong>not only more users but also the right ones<\/strong>. Better alignment between <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">user needs<\/a> and what the product offers<a href=\"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"> increases user retention <\/a>and <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer lifetime value.<\/a><\/p>\n<h2 id=\"kebq\">Marketing-led growth strategy vs. product-led growth strategy<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product-led growth (PLG)<\/a> is a business strategy that uses the product as the main driver of growth. Its <strong>main focus is on creating a product that satisfies customer needs.<\/strong> MLG, on the other hand,<strong> focuses on promoting the product.<\/strong><\/p>\n<p>The differences in focus reflect how marketing-led and product-led companies<strong> acquire customers<\/strong>.<\/p>\n<p>MLG uses a range of marketing channels, like content marketing or paid adverts, while in PLG, it&#8217;s the product and its <a href=\"https:\/\/userpilot.com\/blog\/product-virality\/\" target=\"_blank\" rel=\"noopener noreferrer\">virality<\/a> that attracts customers.<\/p>\n<p>Generally, PLG companies aim to reduce their <strong>dependence on marketing or sales teams<\/strong> and rely on the product to drive conversions via<a href=\"https:\/\/userpilot.com\/blog\/self-service-portals\/\" target=\"_blank\" rel=\"noopener noreferrer\"> self-service channels. <\/a>This reduces their <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> and sales costs.<\/p>\n<p>This is not the case in MLG companies, where the <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-saas-product-marketing-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing team <\/a>plays a pivotal role in generating leads.<\/p>\n<p>Finally, both strategies are different in terms of <strong>monetization<\/strong>. In marketing-led companies, this happens early on in the <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey.<\/a><\/p>\n<p>This is different in PLG companies, where users have a chance to experience the product through<a href=\"https:\/\/userpilot.com\/blog\/freemium-free-trial-jana-frejova-spendesk\/\" target=\"_blank\" rel=\"noopener noreferrer\"> free trials and free plans <\/a>and pay only for advanced features or plans, which happens much later in the <a href=\"https:\/\/userpilot.com\/blog\/product-lifecycle-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">lifecycle<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/marketing-led-growth-how-it-differs-from-other-growth-strategies-2_358d4eac9c3aa2162175b0d39846f46f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/marketing-led-growth-how-it-differs-from-other-growth-strategies-2_358d4eac9c3aa2162175b0d39846f46f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/marketing-led-growth-how-it-differs-from-other-growth-strategies-2_358d4eac9c3aa2162175b0d39846f46f_800.png\" alt=\"marketing-led-growth-how-it-differs-from-other-growth-strategies\" \/><\/picture><figcaption>Marketing-led growth vs. <a href=\"https:\/\/userpilot.com\/blog\/tag\/expension-revenue\/\">product-led growth<\/a><\/figcaption><\/figure>\n<h2 id=\"d3eg6\">Marketing-led growth strategy vs. sales-led growth strategy<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sales-led growth<\/a> is a business growth approach which, as the name suggests, centers on the<a href=\"https:\/\/userpilot.com\/blog\/saas-sales-process-stages\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <strong>sales process<\/strong><\/a><strong>. <\/strong>The sales team proactively reaches out to potential customers, nurtures them, and converts them into paying customers.<\/p>\n<p>Such an <strong>outbound <\/strong>approach distinguishes it from the MLG strategy, which focuses more on <strong>inbound initiatives<\/strong> like content creation and distribution. We can say it baits them to the product with resources highlighting the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value.<\/a><\/p>\n<p>Marketing campaigns and strategies tend to involve mostly <strong>one-way<\/strong> <strong>communication <\/strong>&#8211; they communicate the message<\/a> to the users. In contrast, sales-led growth is all about personalized <strong>two-way communication<\/strong> and building long-term relationships with customers.<\/p>\n<p>Finally, while MLG businesses may start generating revenue earlier in the customer journey, <strong>the sales cycle tends to take longe<\/strong>r, especially in the context of enterprise-level B2B software.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/marketing-led-growth-how-it-differs-from-other-growth-strategies_a941f9fab93a47bd33b6fe3781d38d8a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/marketing-led-growth-how-it-differs-from-other-growth-strategies_a941f9fab93a47bd33b6fe3781d38d8a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/marketing-led-growth-how-it-differs-from-other-growth-strategies_a941f9fab93a47bd33b6fe3781d38d8a_800.png\" alt=\"marketing-led-growth-how-it-differs-from-other-growth-strategies\" \/><\/picture><figcaption>Marketing-led growth vs. sales-led growth.<\/figcaption><\/figure>\n<h2 id=\"de2uk\">Which growth strategy is right for your SaaS product?<\/h2>\n<p>No company is 100% PLG, MLG, or sales-led. Instead, most SaaS companies use a wide range of tactics from all 3 strategies to acquire and <a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">convert customers.<\/a><\/p>\n<p>For example, lots of <a href=\"https:\/\/userpilot.com\/blog\/plg-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">PLG companies<\/a> still invest heavily in marketing and have dedicated <a href=\"https:\/\/userpilot.com\/blog\/product-led-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales teams <\/a>looking after their large companies.<\/p>\n<p>So how you balance them depends on your <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals<\/a>, product, and the market.<\/p>\n<p>Marketing-led growth strategies are well-suited for consumer products in competitive and digitally-driven markets where<a href=\"https:\/\/userpilot.com\/blog\/how-to-build-a-consistent-brand-experience-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"> building brand awareness <\/a>and quickly monetizing customer relationships are essential.<\/p>\n<p>PLG strategies work well if your product is simple and easy to experience, the market is large, and you have the resources to <a href=\"https:\/\/userpilot.com\/blog\/freemium-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">provide the product for free.<\/a><\/p>\n<p>Sales-led growth may be more suitable for <a href=\"https:\/\/userpilot.com\/blog\/plg-for-complex-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">complex <\/a>and <a href=\"https:\/\/userpilot.com\/blog\/plg-for-enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">enterprise<\/a> products and highly regulated markets.<\/p>\n<h2 id=\"12pkk\">What is an example of a marketing-led growth company?<\/h2>\n<p>Semrush is a comprehensive digital toolkit that provides solutions for Search Engine Optimization (SEO), Pay-Per-Click (PPC), content creation, and social media marketing.<\/p>\n<p>The above are some of the strategies that they use to promote their product.<\/p>\n<p>For example, the content team publishes in their blog daily articles on various aspects of SEO, SEM, PPC, and content marketing. They also run an academy with free marketing courses and regularly host <a href=\"https:\/\/userpilot.com\/blog\/leverage-webinars-engagement-todd-parmley\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinars<\/a>. Their website contains a GoodContent Hub with valuable resources for content marketers.<\/p>\n<p>All this increases their online presence and subject authority. It also educates their existing and potential customers on how to get the best out of their tools.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/semrush-marketing-led-growth_447a3b523ee748da4c75e49161359709_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/semrush-marketing-led-growth_447a3b523ee748da4c75e49161359709_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/semrush-marketing-led-growth_447a3b523ee748da4c75e49161359709_800.png\" alt=\"Semrush blog\" \/><\/picture><figcaption>Marketing-led companies: Semrush.<\/figcaption><\/figure>\n<h2 id=\"1798t\">How to drive growth through the marketing-led approach?<\/h2>\n<p>Let&#8217;s look at a few marketing strategies that you can implement at your SaaS, no matter how hardcore PLG or sales-led you are.<\/p>\n<h3 id=\"a6fm6\">Leverage content marketing to educate your target audience<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/content-marketing-vs-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content marketing<\/a> focuses on creating valuable resources that <a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">educate their audience<\/a> on industry-related topics.<\/p>\n<p>More importantly, by contextually introducing the product in the content, it also communicates its <a href=\"https:\/\/userpilot.com\/blog\/customer-perceived-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value<\/a> to existing and prospective customers and teaches them how to use it effectively in different contexts.<\/p>\n<p>Content marketing isn\u2019t limited to blog posts. With modern AI and audio-and video editing tools, it&#8217;s also easy to create engaging audiovisual resources, like <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">tutorials<\/a> or podcasts.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/content-marketing-led-growth_d05a933f8ef0844a72404fe2dceb783e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/content-marketing-led-growth_d05a933f8ef0844a72404fe2dceb783e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/content-marketing-led-growth_d05a933f8ef0844a72404fe2dceb783e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/content-marketing-led-growth_d05a933f8ef0844a72404fe2dceb783e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/content-marketing-led-growth_d05a933f8ef0844a72404fe2dceb783e_800.jpg\" alt=\" content marketing\" \/><\/picture><figcaption>Marketing-led growth tactics: content marketing.<\/figcaption><\/figure>\n<h3 id=\"2apai\">Use search engine optimization to reach greater prospects<\/h3>\n<p>For users to benefit from your content, they first need to find it. That&#8217;s where <a href=\"https:\/\/userpilot.com\/blog\/define-business-niche-using-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO, or search engine optimization<\/a>, comes in.<\/p>\n<p>Basically, it involves optimizing your content and website performance to improve their performance in SERPs. This can be done by including relevant keywords in the text and adding visuals as well as acquiring backlinks and <a href=\"https:\/\/userpilot.com\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">improving the user experience.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/seo-marketing-led-growth_a325ade0a6f139cfe6692d75078a8542_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/seo-marketing-led-growth_a325ade0a6f139cfe6692d75078a8542_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/seo-marketing-led-growth_a325ade0a6f139cfe6692d75078a8542_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/seo-marketing-led-growth_a325ade0a6f139cfe6692d75078a8542_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/seo-marketing-led-growth_a325ade0a6f139cfe6692d75078a8542_800.jpg\" alt=\"Marketing-led growth tactics: SEO\" \/><\/picture><figcaption>Marketing-led growth tactics: SEO.<\/figcaption><\/figure>\n<h3 id=\"2ho5l\">Create paid ad campaigns to boost customer acquisition<\/h3>\n<p>Paid adverts are another way to <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquire new customers.<\/a><\/p>\n<p>This could be in the form of:<\/p>\n<ul>\n<li>Pay-per-click (PPC) ads, where you pay for your website to appear in the search results<\/li>\n<li>Social media ads<\/li>\n<li>Display ads, which are visual <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banner<\/a> ads appearing on other websites<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/paid-advert-marketing-led-growth_7c0ac0d0eb90a06aa0813979a63a1428_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/paid-advert-marketing-led-growth_7c0ac0d0eb90a06aa0813979a63a1428_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/paid-advert-marketing-led-growth_7c0ac0d0eb90a06aa0813979a63a1428_800.jpg\" alt=\"Marketing-led growth tactics: paid adverts\" \/><\/picture><figcaption>Marketing-led growth tactics: paid adverts.<\/figcaption><\/figure>\n<h3 id=\"cf5or\">Send personalized emails to retain customers<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email <\/a>is another popular marketing medium that teams leverage to engage and retain customers.<\/p>\n<p>These are normally sent periodically, in the form of newsletters, or to<a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\"> announce new features<\/a> and share updates with customers. You can also use them to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect customer feedback.<\/a><\/p>\n<p>The advantage of emails over <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages <\/a>is that they allow you to<a href=\"https:\/\/userpilot.com\/blog\/saas-win-back-email-campaign-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"> reach inactive users and win them back.<\/a><\/p>\n<p>The trick to effective email marketing is <a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization<\/a>. Make sure you target users with relevant information. And use their first names, for Pete\u2019s sake!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/zoom-marketing-led-growth_18be9c4f1f673764f186737f77de8a4d_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/zoom-marketing-led-growth_18be9c4f1f673764f186737f77de8a4d_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/zoom-marketing-led-growth_18be9c4f1f673764f186737f77de8a4d_800.jpg\" alt=\"Marketing-led growth tactics: personalized email marketing\" \/><\/picture><figcaption>Marketing-led growth tactics: personalized email marketing.<\/figcaption><\/figure>\n<h3 id=\"ogfv\">Host webinars to engage customers<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/leverage-webinars-engagement-todd-parmley\/\" target=\"_blank\" rel=\"noopener noreferrer\">Webinars <\/a>play an important role in marketing and retention strategies due to their ability to reach a wide audience and foster engagement.<\/p>\n<p>By hosting webinars<\/a>, businesses can showcase their products or services, demonstrating their value proposition and expertise to a larger audience. This can result in an increase in brand awareness, driving more potential customers to the business.<\/p>\n<p>Moreover, webinars allow for <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interaction<\/a> with the audience through features like live Q&amp;A, which can<a href=\"https:\/\/userpilot.com\/blog\/customer-experience-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\"> enhance the customer experience<\/a> and boost customer retention.<\/a><\/p>\n<p>Additionally, the content generated from webinars can be repurposed into various formats, like blogs, social media posts, or shorter videos.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pipedrive-marketing-led-growth_90de3e803596cda98857cf5e7113ba5a_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/pipedrive-marketing-led-growth_90de3e803596cda98857cf5e7113ba5a_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pipedrive-marketing-led-growth_90de3e803596cda98857cf5e7113ba5a_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/pipedrive-marketing-led-growth_90de3e803596cda98857cf5e7113ba5a_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pipedrive-marketing-led-growth_90de3e803596cda98857cf5e7113ba5a_800.jpg\" alt=\"Marketing-led growth tactics: webinars\" \/><\/picture><figcaption>Marketing-led growth tactics: webinars.<\/figcaption><\/figure>\n<h2 id=\"cfcg2\">Conclusion<\/h2>\n<p>Although product-led growth and sales-led growth strategies may marginalize the role of marketing, the reality is that both of them depend on it to some extent. We can safely say then that all companies are marketing-led.<\/p>\n<p>If you&#8217;d like to learn how Userpilot can give your marketing efforts a boost, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n<div class=\"poptin-embedded\" data-id=\"4557169bcced2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success. Learn about MLG, how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Let&#8217;s dive right in!<\/p>\n","protected":false},"author":51,"featured_media":148237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[383,1039,5568,4974,5681,292,641,124,738],"class_list":["post-148235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-appcues","tag-drive-growth","tag-growth-strategies","tag-growth-strategy","tag-marketing-led-growth","tag-product-growth","tag-product-growth-strategies","tag-product-led-growth","tag-user-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing-Led Growth: How It Differs From Other Growth Strategies?<\/title>\n<meta name=\"description\" content=\"Marketing-led growth 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