{"id":148806,"date":"2023-11-08T20:27:18","date_gmt":"2023-11-08T20:27:18","guid":{"rendered":"https:\/\/userpilot.com\/blog\/flow-analytics\/"},"modified":"2026-03-20T09:08:58","modified_gmt":"2026-03-20T09:08:58","slug":"flow-analytics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/flow-analytics\/","title":{"rendered":"Exploring Userpilot Flow Analytics: A Walkthrough"},"content":{"rendered":"<p>What flow analytics features does <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> offer?<\/p><p>This is the main question the article tackles. It also explains:<\/p><ul><li>What Userpilot flows are.<\/li><li>The benefits of tracking <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">flow analytics in Userpilot<\/a> for your business.<\/li><li>How to do it.<\/li><\/ul><p>Let&#8217;s get right into it.<\/p><h2 id=\"d21qf\">What are flows in Userpilot?<\/h2><p>Userpilot flows are sequences of UI patterns that product, marketing, and <a href=\"https:\/\/userpilot.com\/blog\/customer-success-roles\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success teams<\/a> can use for:<\/p><ul><li><a href=\"https:\/\/userpilot.com\/blog\/new-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a><\/li><li><a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a> and support<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer education<\/a><\/li><li>user engagement<\/li><li><a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a><\/li><\/ul><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flows-new-user-onboarding-b2b-customer-journey_0425814f36888755869c21bcb06f994e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flows-new-user-onboarding-b2b-customer-journey_0425814f36888755869c21bcb06f994e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flows-new-user-onboarding-b2b-customer-journey_0425814f36888755869c21bcb06f994e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flows-new-user-onboarding-b2b-customer-journey_0425814f36888755869c21bcb06f994e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flows-new-user-onboarding-b2b-customer-journey_0425814f36888755869c21bcb06f994e_800.png\" alt=\"userpilot-flows-new-user-onboarding-b2b-customer-journey\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> flows main dashboard.<\/figcaption><\/figure><h2 id=\"f4oem\">What UI elements are available in Userpilot?<\/h2><p>There are 6 different types of UI elements and spotlights you can create: pop-up <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modals<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a>, slideouts, <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banners<\/a>, spotlights, and driven actions. You can trigger these individually or group them into <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a>s and <a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklists<\/a>.<\/p><p>UI patterns include modals, slideouts, tooltips, and driven actions.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-builder-new-november-2023_446f1dd0ef95a20b46281aaa34c42412_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-builder-new-november-2023_446f1dd0ef95a20b46281aaa34c42412_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-builder-new-november-2023_446f1dd0ef95a20b46281aaa34c42412_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-builder-new-november-2023_446f1dd0ef95a20b46281aaa34c42412_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-builder-new-november-2023_446f1dd0ef95a20b46281aaa34c42412_800.png\" alt=\"userpilot-flow-builder-new-november-2023\" \/><\/picture><figcaption>UI patterns for flows in Userpilot.<\/figcaption><\/figure><p>Spotlights include Native tooltips, Hotspots, and Banners.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-spotlights-patterns-flows_a6185e3aea6848cefc885258e48e3231_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-spotlights-patterns-flows_a6185e3aea6848cefc885258e48e3231_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-spotlights-patterns-flows_a6185e3aea6848cefc885258e48e3231_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-spotlights-patterns-flows_a6185e3aea6848cefc885258e48e3231_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-spotlights-patterns-flows_a6185e3aea6848cefc885258e48e3231_800.png\" alt=\"userpilot-spotlights-patterns-flows\" \/><\/picture><figcaption>Spotlights for flows in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure><p>Flows are easy to customize thanks to the WYSIWYG Chrome Extension editor. In each of the UI elements, you can include buttons, HTML elements, media, and of course, text.<\/p><p>Talking of text, you can quickly create or refine the microcopy for each of the patterns in your flow with Userpilot&#8217;s AI writing assistant, so there&#8217;s no need to look for 3rd party tools.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-ai-writting-assistant-flows_2a0da71139c0c976de6c2059eee7b89d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-ai-writting-assistant-flows_2a0da71139c0c976de6c2059eee7b89d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-ai-writting-assistant-flows_2a0da71139c0c976de6c2059eee7b89d_800.png\" alt=\"userpilot-ai-writting-assistant-flows\" \/><\/picture><figcaption>AI writing assistant in Userpilot.<\/figcaption><\/figure><p>AI also powers the <a href=\"https:\/\/userpilot.com\/blog\/content-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">localization <\/a>feature, which allows you to automatically translate your <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> into multiple languages.<\/p><p>Once you create a flow, you can schedule the publication and end dates of your flows for time-sensitive <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcements\/\" target=\"_blank\" rel=\"noopener noreferrer\">announcements<\/a>.<\/p><p>More importantly, Userpilot allows you to target specific user segments, for example, new users, and thanks to the throttling feature, you can limit how many flows each user sees to avoid information overload.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-targetting-options-flows_d1aaf7c050ed417730e05a01c1d7934f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-targetting-options-flows_d1aaf7c050ed417730e05a01c1d7934f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-targetting-options-flows_d1aaf7c050ed417730e05a01c1d7934f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-targetting-options-flows_d1aaf7c050ed417730e05a01c1d7934f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-targetting-options-flows_d1aaf7c050ed417730e05a01c1d7934f_800.png\" alt=\"userpilot-targetting-options-flows\" \/><\/picture><figcaption>Flow targetting options.<\/figcaption><\/figure><h2 id=\"a5ose\">Why track flow analytics in Userpilot?<\/h2><p>Tracking flow analytics data in Userpilot enables continuous improvement of your flows so that they can drive your key <a href=\"https:\/\/userpilot.com\/blog\/product-management-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPIs <\/a>more effectively.<\/p><p>How so?<\/p><p>If designed well, your flows can improve user <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a>,<a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\"> boost product adoption,<\/a> and increase <a href=\"https:\/\/userpilot.com\/blog\/how-to-generate-revenue-with-customer-expansion-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">expansion revenue.<\/a><\/p><p>However, poor design can create unnecessary <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>that slows users down. And the longer they take to complete the flows, the more likely they are to churn.<\/p><p>Userpilot flow analytics give you a detailed understanding of which flows get completed and which not so that you can easily identify sources of friction. Armed with such insights, you can iterate on your flows and increase their performance.<\/p><h2 id=\"5h3lv\">Where to view the performance of your flows?<\/h2><p><a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot flow analytics <\/a>are available in the sidebar menu.<\/p><p>To access them, click on the <strong>Engagement <\/strong>button, and choose <strong>Flows <\/strong>from the menu.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-01_87dd9b279ffc4c3317f66180d017ded4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-01_87dd9b279ffc4c3317f66180d017ded4_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-01_87dd9b279ffc4c3317f66180d017ded4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-01_87dd9b279ffc4c3317f66180d017ded4_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-01_87dd9b279ffc4c3317f66180d017ded4_800.png\" alt=\"Userpilot flow analytics\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> flow analytics.<\/figcaption><\/figure><p>This will reveal a list of all your flows with basic information like their status, target users, target page, and the number of times it was shown.<\/p><p>From the list, choose the flow that you&#8217;re interested in.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-02_b1bd6af2a7addeb5266acab2002f30a9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-02_b1bd6af2a7addeb5266acab2002f30a9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-02_b1bd6af2a7addeb5266acab2002f30a9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-02_b1bd6af2a7addeb5266acab2002f30a9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-02_b1bd6af2a7addeb5266acab2002f30a9_800.png\" alt=\"Userpilot flow analytics\" \/><\/picture><figcaption>Userpilot flow analytics,<\/figcaption><\/figure><p>To access the analytics page, click on <strong>Flow Analytics <\/strong>at the top of the page.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-03_bf33250bfbb0cc8f06d71209b3ed5cba_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-03_bf33250bfbb0cc8f06d71209b3ed5cba_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-03_bf33250bfbb0cc8f06d71209b3ed5cba_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-03_bf33250bfbb0cc8f06d71209b3ed5cba_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-03_bf33250bfbb0cc8f06d71209b3ed5cba_800.png\" alt=\"Userpilot flow analytics\" \/><\/picture><figcaption>Userpilot flow analytics.<\/figcaption><\/figure><h2 id=\"bdfq7\">What do Userpilot flow analytics include?<\/h2><p>Userpilot allows you to analyze different aspects of the flow performance and access the data in various formats.<\/p><h3 id=\"a9t0v\">Chart visualization settings<\/h3><p>Userpilot allows you to filter the flow performance data using 3 criteria: user segment, company, and time period.<\/p><p>This gives you the ability to isolate the data that you need. For instance, you could look at the performance of the flow among the <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a> at a specific company in the last 7 days.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-chart-settings_596de1c81e5969312cc108f37790cc54_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-chart-settings_596de1c81e5969312cc108f37790cc54_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-chart-settings_596de1c81e5969312cc108f37790cc54_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-chart-settings_596de1c81e5969312cc108f37790cc54_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-chart-settings_596de1c81e5969312cc108f37790cc54_800.png\" alt=\"Flow analytics: chart settings\" \/><\/picture><figcaption>Flow analytics: chart settings.<\/figcaption><\/figure><h3 id=\"cnfv0\">Flow and goal completion metrics<\/h3><p>What data do you get about your flow performance?<\/p><p>There are 4 basic <a href=\"https:\/\/userpilot.com\/blog\/product-success-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a>:<\/p><ul><li>Total shown &#8211; how many times it was triggered<\/li><li>Completed &#8211; how many users finished it<\/li><li>Dismissed &#8211; how many users didn&#8217;t start the flow<\/li><li>Average Time to Complete &#8211; the lead time, from the moment the user starts the flow until they finish<\/li><\/ul><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-scoreboard_7c5b3d8be6b306b6fc21b9f7a4bed697_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-scoreboard_7c5b3d8be6b306b6fc21b9f7a4bed697_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-scoreboard_7c5b3d8be6b306b6fc21b9f7a4bed697_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-scoreboard_7c5b3d8be6b306b6fc21b9f7a4bed697_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-scoreboard_7c5b3d8be6b306b6fc21b9f7a4bed697_800.png\" alt=\"Flow analytics: Flow scoreboard\" \/><\/picture><figcaption>Flow analytics: Flow scoreboard.<\/figcaption><\/figure><p>In addition, Userpilot allows you to set goals and track your flow effectiveness.<\/p><p>For example, you could set a goal for an <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> event. In this way, you can see how many users achieve the goal after completing the flow.<\/p><p>To see the data, toggle to the Goal view.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-goal-scoreboard_b74bf068d97c597e77b645a5ff92eae4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-goal-scoreboard_b74bf068d97c597e77b645a5ff92eae4_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-goal-scoreboard_b74bf068d97c597e77b645a5ff92eae4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-goal-scoreboard_b74bf068d97c597e77b645a5ff92eae4_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-goal-scoreboard_b74bf068d97c597e77b645a5ff92eae4_800.png\" alt=\"Flow analytics: Goal scoreboard\" \/><\/picture><figcaption>Flow analytics: Goal scoreboard.<\/figcaption><\/figure><h3 id=\"5nsnf\">Flow analytics chart<\/h3><p>Userpilot&#8217;s flow analytics charts provide easy-to-interpret visualization of the historical flow data.<\/p><p>One quick look is enough to see how many users have seen the flow, how many completed it, and how many dismissed it.<\/p><p>In the top right corner, you can choose the chart type, for example, a graph line or stacked bar chart, as well as time intervals, for example, daily, weekly, or monthly.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-line-graph_762f66d8078a113782f603f950991e40_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-line-graph_762f66d8078a113782f603f950991e40_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-line-graph_762f66d8078a113782f603f950991e40_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-line-graph_762f66d8078a113782f603f950991e40_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-line-graph_762f66d8078a113782f603f950991e40_800.png\" alt=\"Flow analytics: performance chart\" \/><\/picture><figcaption>Flow analytics: performance chart.<\/figcaption><\/figure><h3 id=\"94aa5\">Steps breakdown<\/h3><p>Apart from the overall flow performance, Userpilot allows you to track the performance of each step. Specifically, you get data on how many users have seen each step, how many completed them, and how many dropped off at this stage.<\/p><p>This allows you to identify <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>and drop-off points so that you can better optimize the flow.<\/p><p>To access the information, scroll down to the Steps Breakdown.<\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-steps-breakdown_8be61cec7588555e75678f45a5e16c2a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-steps-breakdown_8be61cec7588555e75678f45a5e16c2a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-steps-breakdown_8be61cec7588555e75678f45a5e16c2a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-steps-breakdown_8be61cec7588555e75678f45a5e16c2a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-steps-breakdown_8be61cec7588555e75678f45a5e16c2a_800.png\" alt=\"Flow analytics: steps breakdown\" \/><\/picture><figcaption>Flow analytics: steps breakdown.<\/figcaption><\/figure><h3 id=\"86n4b\">User activity<\/h3><p>Finally, with Userpilot, you can also see flow data for<a href=\"https:\/\/userpilot.com\/blog\/tracking-user-activity-in-web-applications\/\" target=\"_blank\" rel=\"noopener noreferrer\"> individual users.<\/a><\/p><p>In particular, you can see:<\/p><ul><li>How many flows a user has completed.<\/li><li>How many they&#8217;ve dismissed.<\/li><li>When they completed a goal.<\/li><\/ul><p>This allows you a more granular analysis, for example, as a follow-up to<a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer feedback.<\/a><\/p><figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-individual-users_9f912b59f93a0d4fa698bb74553d1f00_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-individual-users_9f912b59f93a0d4fa698bb74553d1f00_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-individual-users_9f912b59f93a0d4fa698bb74553d1f00_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-flow-analytics-individual-users_9f912b59f93a0d4fa698bb74553d1f00_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-flow-analytics-individual-users_9f912b59f93a0d4fa698bb74553d1f00_800.png\" alt=\"Flow analytics: individual users\" \/><\/picture><figcaption>Flow analytics: individual users.<\/figcaption><\/figure><h2 id=\"5b55e\">Conclusion<\/h2><p><a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\">Userpilot analytics<\/a> enable SaaS teams to measure the performance of in-app flows.<\/p><p>By tracking completion rates of the flows and individual steps, they can optimize the flows to improve user experience. Tracking goals associated with flows enables them to determine how successful they are at driving your KPIs.<\/p><p>To learn how your SaaS organization can benefit from Userpilot&#8217;s flow analytics, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Userpilot flows are sequences of UI patterns that product, marketing, and customer success teams can use for: user onboarding in-app guidance and support customer education user engagement account expansion. What patterns are available in Userpilot? There are 6 different types you can create: pop-up modals, tooltips, slideouts, banners, spotlights, and driven actions.<\/p>\n","protected":false},"author":24,"featured_media":148807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[5691,1007,940,909,5690,105,190,316,1625],"class_list":["post-148806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-onboarding-category","tag-flow-analytics","tag-onboarding-flow","tag-onboarding-process","tag-tooltips","tag-ui-patterns","tag-user-activation","tag-user-adoption","tag-user-engagement","tag-user-segments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exploring Userpilot Flow Analytics: A 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