{"id":148927,"date":"2023-11-12T17:16:32","date_gmt":"2023-11-12T17:16:32","guid":{"rendered":"https:\/\/userpilot.com\/blog\/hacking-product-growth-sean-ellis\/"},"modified":"2025-05-07T18:15:05","modified_gmt":"2025-05-07T18:15:05","slug":"hacking-product-growth-sean-ellis","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/hacking-product-growth-sean-ellis\/","title":{"rendered":"Hacking Product Growth in 2023 [by Sean Ellis]"},"content":{"rendered":"<p>How do you go about hacking <a href=\"https:\/\/userpilot.com\/solutions\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product growth<\/a> in 2023?<\/p>\n<p>This is what Sean Ellis discussed in his talk at this year\u2019s Product Drive Summit hosted by Userpilot.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/seanellis\/\" target=\"_blank\" rel=\"nofollow noopener\">Sean Ellis<\/a> is the founder of Qualaroo and Growth Hackers, a former Growth VP at Bounce, the author of the bestseller, <em>Hacking Growth, <\/em>and a lecturer at Harvard Business School.<\/p>\n<p>Let\u2019s check out what he had to say!<\/p>\n<figure class=\"video strchf-type-video regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; height: 400px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" title=\"Hacking (Product) Growth in 2023 By Sean Ellis\" src=\"https:\/\/www.youtube.com\/embed\/Ak04Hdg_Dbs?feature=oembed&amp;ab_channel=Userpilot\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>Hacking Product Growth in 2023 by Sean Ellis.<\/figcaption><\/figure>\n<h2 id=\"bge9i\">TL;DR<\/h2>\n<ul>\n<li>Hacking product growth means focusing your resources on the <a href=\"https:\/\/userpilot.com\/blog\/example-of-strategic-initiatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">initiatives <\/a>that make the biggest <a href=\"https:\/\/userpilot.com\/blog\/impact-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer\">impact<\/a>.<\/li>\n<li>According to Sean Ellis, the biggest impact comes from the \u2018must have\u2019 experience. Such an experience <a href=\"https:\/\/userpilot.com\/blog\/hook-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">hooks <\/a>the users and makes them come back to the product.<\/li>\n<li>Next, you need to lead your users to the \u2018must have\u2019 experience, or <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">activate <\/a>them.<\/li>\n<li>To do it effectively, define the<a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Aha! moment<\/a> for your product and optimize the onboarding to<a href=\"https:\/\/userpilot.com\/blog\/reduce-time-to-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> reduce the time <\/a>users need to reach it.<\/li>\n<li>The<a href=\"https:\/\/userpilot.com\/blog\/growth-hacking-vs-growth-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> growth hacking process<\/a> is a process of rapid <a href=\"https:\/\/userpilot.com\/blog\/iterative-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">iterative <\/a>experimentation: you analyze the current situation, generate ideas for <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">improvement<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/feature-request-prioritization-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritize <\/a>them, and test their <a href=\"https:\/\/userpilot.com\/blog\/impact-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer\">impact<\/a>.<\/li>\n<li>This should happen at all stages of the <a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel<\/a>, but priority should go to activation because it has the biggest impact on growth. Next, focus on retention, revenue, referral, and <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquisition <\/a>(in this order).<\/li>\n<li>To support the process, it\u2019s vital to align cross-functional teams around the same <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals <\/a>and processes.<\/li>\n<li>To achieve the alignment, work together to define what constitutes your <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value.<\/a><\/li>\n<li>Next, choose your <a href=\"https:\/\/userpilot.com\/blog\/north-star-metric\/\" target=\"_blank\" rel=\"noopener noreferrer\">North Star metric<\/a> to guide your efforts and measure progress.<\/li>\n<li>After that, collaboratively diagram the growth engine at your SaaS.<\/li>\n<li>Finally, choose the right tool stack that will help you <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">understand user behavior<\/a>, conduct <a href=\"https:\/\/userpilot.com\/blog\/growth-experimentation\" target=\"_blank\" rel=\"noopener noreferrer\">experiments <\/a>and <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys<\/a>, and drive user activation and <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">product adoption.<\/a><\/li>\n<li>If you want to see how Userpilot can help you implement the growth hacking process at your SaaS, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/li>\n<\/ul>\n<div class=\"poptin-embedded\" data-id=\"4557169bcced2\"><\/div>\n<h2 id=\"7tdu9\">What hacking growth is all about: Focus on delivering maximum impact<\/h2>\n<p>Hacking product growth is all about focusing your resources on <a href=\"https:\/\/userpilot.com\/blog\/example-of-strategic-initiatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">initiatives <\/a>that have the biggest <a href=\"https:\/\/userpilot.com\/blog\/impact-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer\">impact<\/a>.<\/p>\n<p>This is particularly important in the current economic climate as SaaS companies find it more difficult to secure funding. How can you do that?<\/p>\n<h3 id=\"4ua7j\">1. Deliver \u2018must have\u2019 experience<\/h3>\n<p>The process starts by delivering the \u2018must-have\u2019 experience to your users. This is usually a feature that keeps users <a href=\"https:\/\/userpilot.com\/blog\/increase-app-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaged <\/a>and makes them come back to use the product again.<\/p>\n<p>How do you make sure that you have that kind of experience?<\/p>\n<p>Through the Sean Ellis test, aka the <a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">PMF test.<\/a><\/p>\n<p>Here\u2019s how it works:<\/p>\n<p>You trigger a survey to ask your users how disappointed they would feel if they couldn\u2019t use your product or its particular feature anymore.<\/p>\n<p>If 40% or more of your users respond \u2018very disappointed\u2019, you\u2019ve got it &#8211; you\u2019re delivering the \u2018must-have\u2019 experience!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth_91df1952bd449086862c23d6ec2db28a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth_91df1952bd449086862c23d6ec2db28a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth_91df1952bd449086862c23d6ec2db28a_800.png\" alt=\"Hacking product growth: deliver a must-have experience\" \/><\/picture><figcaption>Hacking product growth: deliver a must-have experience.<\/figcaption><\/figure>\n<h3 id=\"40vtm\">2. Activate your users<\/h3>\n<p>Once you nail your \u2018must-have\u2019 experience, it\u2019s time to <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">activate your users. <\/a>That\u2019s basically when you lead them to the critical feature and help them realize its value.<\/p>\n<blockquote><p><em>The whole idea there is that you want to get people to an experience where they actually say, oh my *** this product is amazing. I can&#8217;t live without this product.<\/em><\/p><\/blockquote>\n<p>To successfully activate users, you first need to <strong>understand their intent<\/strong>. That\u2019s what their <a href=\"https:\/\/userpilot.com\/blog\/customer-wants-and-needs-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs and wants.<\/a><\/p>\n<p>Next, <strong>build the desire around the intent. <\/strong>That\u2019s your promise to satisfy their <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs <\/a>and set expectations based on the must-have experience.<\/p>\n<p>Finally, <strong>lead your users to experience the value of the product or the <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aha! moment. <\/a><\/strong><\/p>\n<p>What\u2019s that?<\/p>\n<p>For <a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a>, the Aha! moment comes after the user sends about 2000 messages, for Facebook connecting with 7 friends in 10 days and for Uber &#8211; the 1st drive.<\/p>\n<p>Figuring out the Aha! moment for your product may require a fair bit of analysis and <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">experimentation<\/a>.<\/p>\n<p>For some products, reaching the Aha! moment could be a lengthy process.<\/p>\n<p>For example, Noom, a weight loss app, needs a 60-step <a href=\"https:\/\/userpilot.com\/blog\/product-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process <\/a>to truly convince users they can reach their target weight using the app.<\/p>\n<p>The main challenge at this stage is<strong> to<\/strong><a href=\"https:\/\/userpilot.com\/blog\/frictionless-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> eliminate all the unnecessary friction<\/strong> <\/a>from the customer so that they can reach the Aha! moment as quickly as possible.<\/p>\n<p>You can do this by adjusting the length of the onboarding flows and fine-tuning the <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">messaging<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-activation_1acb26ff06ed160bdfd91c6ece5606a6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-activation_1acb26ff06ed160bdfd91c6ece5606a6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-activation_1acb26ff06ed160bdfd91c6ece5606a6_800.png\" alt=\"Hacking product growth: focus on activation\" \/><\/picture><figcaption>Hacking product growth: focus on activation.<\/figcaption><\/figure>\n<h2 id=\"17gdt\">The Agile process of continuous improvement<\/h2>\n<p>The growth hacking process is a rapid <a href=\"https:\/\/userpilot.com\/blog\/growth-experimentation\" target=\"_blank\" rel=\"noopener noreferrer\">experimentation <\/a>process that helps you identify the best opportunities to <a href=\"https:\/\/userpilot.com\/blog\/adding-value-to-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase the value <\/a>that you deliver to customers.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-experimentation_54e4be0798480f5df9359dc7659b73b7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-experimentation_54e4be0798480f5df9359dc7659b73b7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-experimentation_54e4be0798480f5df9359dc7659b73b7_800.png\" alt=\"Hacking product growth: rapid experimentation process\" \/><\/picture><figcaption>Hacking product growth: rapid experimentation process.<\/figcaption><\/figure>\n<p>The process consists of 4 key steps:<\/p>\n<p><strong>1. Analyze <\/strong>&#8211; use <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage analytics,<\/a> surveys, and user and <a href=\"https:\/\/userpilot.com\/blog\/usability-testing-methods-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability testing<\/a> to decide why the process is\/isn\u2019t effective.<\/p>\n<p><strong>2. <a href=\"https:\/\/userpilot.com\/blog\/product-ideation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Generate ideas<\/a> <\/strong>&#8211; identify ways to improve it.<\/p>\n<p><strong>3. <a href=\"https:\/\/userpilot.com\/blog\/feature-request-prioritization-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prioritize <\/a>the ideas<\/strong> &#8211; use techniques like ICE to select solutions that will bring the biggest impact<\/p>\n<p><strong>4. Test &#8211; <\/strong>track product performance and carry out experiments to determine if the solution is working and identify further opportunities for improvement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-ice_19ade9a2be9bf15d5404e22d968eddaa_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-ice_19ade9a2be9bf15d5404e22d968eddaa_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-ice_19ade9a2be9bf15d5404e22d968eddaa_800.png\" alt=\"Hacking product growth: ICE scoring model\" \/><\/picture><figcaption>Hacking product growth: ICE scoring model.<\/figcaption><\/figure>\n<p>Mind you, the experimentation process shouldn\u2019t be limited to the activation stage. Activation is the stage that makes the biggest impact on <a href=\"https:\/\/userpilot.com\/blog\/customer-value-chain\/\" target=\"_blank\" rel=\"noopener noreferrer\">value delivery<\/a>, but experimentation needs to happen at all stages of the funnel.<\/p>\n<p>According to Sean, the recommended order of focus for impact is:<\/p>\n<ul>\n<li>Activation<\/li>\n<li>Engagement\/Retention<\/li>\n<li>Revenue<\/li>\n<li>Referral<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acquisition<\/a><\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-levers_5a4fb0ec82d15c024736f2444eac1adf_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-levers_5a4fb0ec82d15c024736f2444eac1adf_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-levers_5a4fb0ec82d15c024736f2444eac1adf_800.png\" alt=\"Hacking product growth: Experiment across all growth levers.\" \/><\/picture><figcaption>Hacking product growth: Experiment across all growth levers.<\/figcaption><\/figure>\n<h2 id=\"a4sbl\">Create the right culture and processes<\/h2>\n<p>To successfully implement the growth hacking process, product leaders need to create the right culture and processes in their organizations.<\/p>\n<p>One of the biggest challenges that businesses face is the lack of alignment between teams from across the organization.<\/p>\n<p>How to get people on the same page?<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-promote-cross-functional-alignment_da67c0f19c27a70b9fc059a1c7223b4a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-promote-cross-functional-alignment_da67c0f19c27a70b9fc059a1c7223b4a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-promote-cross-functional-alignment_da67c0f19c27a70b9fc059a1c7223b4a_800.png\" alt=\"Hacking product growth: promote cross-functional alignment\" \/><\/picture><figcaption>Hacking product growth: promote cross-functional alignment.<\/figcaption><\/figure>\n<h3 id=\"a93gu\">Agree on the must-have value and how to measure growth<\/h3>\n<p>The first step to creating a shared understanding in cross-functional teams is defining the <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals <\/a>and ways to measure them.<\/p>\n<h4 id=\"9egm\">Define what constitutes value<\/h4>\n<p>The primary force driving growth is the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value that the product delivers <\/a>to the customers.<\/p>\n<p>The issue here is that various teams could have different ideas of what makes the product valuable. Hence, it\u2019s essential for them to work together on the definition of value.<\/p>\n<p>In other words, all teams need to understand what \u2018must have\u2019 experience you\u2019re trying to deliver to the user.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-define-value_d7942539e31a32f29031eca246831b33_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-define-value_d7942539e31a32f29031eca246831b33_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-define-value_d7942539e31a32f29031eca246831b33_800.png\" alt=\"Hacking product growth: define value\" \/><\/picture><figcaption>Hacking product growth: define value.<\/figcaption><\/figure>\n<h4 id=\"c1g2a\">Find the North Star metric<\/h4>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/north-star-metric\/\" target=\"_blank\" rel=\"noopener noreferrer\">North Star metric<\/a> is one key metric that aligns the work of all the teams involved in product delivery.<\/p>\n<p>For Slack and Facebook, it\u2019s the daily active users, and for <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude <\/a>&#8211; weekly learning users. This is how they measure growth.<\/p>\n<p>What\u2019s your North Star metric? Work with all the departments in your SaaS to pick one.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/north-star-metric_65e064eca6ef5c5246e5fc17dc3e15bc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/north-star-metric_65e064eca6ef5c5246e5fc17dc3e15bc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/north-star-metric_65e064eca6ef5c5246e5fc17dc3e15bc_800.png\" alt=\"Hacking product growth: choose your North Star metric\" \/><\/picture><figcaption>Hacking product growth: choose your North Star metric.<\/figcaption><\/figure>\n<h3 id=\"bcgfk\">Diagram value delivery engine<\/h3>\n<p>Having defined the North Star metric, it\u2019s time to decide how you will improve it.<\/p>\n<p>To do so, diagram the growth engine in your business.<\/p>\n<p>For best results, work as a team. Bring together all the key stakeholders, like the heads of Product, <a href=\"https:\/\/userpilot.com\/blog\/content-marketing-vs-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a>, Engineering, <a href=\"https:\/\/userpilot.com\/blog\/human-centered-design-vs-design-thinking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design<\/a>, Data, and so on. In this way, you\u2019ll get a much richer view of the engine and all its levers.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-delivery-engine_8dd3f01762e98fab4812354d2e037b7f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-delivery-engine_8dd3f01762e98fab4812354d2e037b7f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-delivery-engine_8dd3f01762e98fab4812354d2e037b7f_800.png\" alt=\"Hacking product growth: diagram value delivery engine\" \/><\/picture><figcaption>Hacking product growth: diagram value delivery engine.<\/figcaption><\/figure>\n<h3 id=\"dgeiq\">Choose the right tool<\/h3>\n<p>Only when you know your growth goals and have a plan on how to deliver and measure them can you start looking for the right <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">tools <\/a>to support the process.<\/p>\n<p>These should include tools to:<\/p>\n<ul>\n<li>understand (<a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior tracking<\/a>, surveying, and <a href=\"https:\/\/userpilot.com\/blog\/customer-data-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrating various data <\/a>sources).<\/li>\n<li>improve (<a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a>, in-app engagement).<\/li>\n<li>learn (a system for centralizing <a href=\"https:\/\/userpilot.com\/blog\/customer-research-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer research <\/a>and learning).<\/li>\n<\/ul>\n<p>More and more analytics and feedback tools offer <a href=\"https:\/\/userpilot.com\/blog\/ai-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI <\/a>functionality and according to Sean, this will soon become the norm. AI-powered analytics will enable teams to recognize opportunities faster and tighten the <a href=\"https:\/\/userpilot.com\/blog\/feedback-loops-peep-laja\/\" target=\"_blank\" rel=\"noopener noreferrer\">experimentation loops. <\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-tools_d411679dda9f0302dde75a4375505aa4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-tools_d411679dda9f0302dde75a4375505aa4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hacking-product-growth-tools_d411679dda9f0302dde75a4375505aa4_800.png\" alt=\"Hacking product growth: choose the right tools\" \/><\/picture><figcaption>Hacking product growth: choose the right tools.<\/figcaption><\/figure>\n<h2 id=\"8ht1k\">Hacking product growth with Userpilot<\/h2>\n<p>Userpilot is a<a href=\"https:\/\/userpilot.com\/blog\/digital-adoption-platform-dap\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product adoption platform<\/a> with advanced analytics, feedback, and engagement features. If want to hack your product growth, this is an excellent solution for the job.<\/p>\n<h3 id=\"bapr9\">Democratize data to improve alignment between teams<\/h3>\n<p>Userpilot can help you improve alignment between various teams by <a href=\"https:\/\/userpilot.com\/blog\/data-democratization\/\" target=\"_blank\" rel=\"noopener noreferrer\">democratizing data.<\/a><\/p>\n<p>How exactly?<\/p>\n<p>Userpilot is a completely code-free solution. This means that even non-technical users can use it to effectively track key <a href=\"https:\/\/userpilot.com\/blog\/product-management-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product performance metrics <\/a>and set up experiments without help from<a href=\"https:\/\/userpilot.com\/blog\/data-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"> data scientists <\/a>or engineers.<\/p>\n<p>What\u2019s more, Userpilot makes it easy for team members to save and share reports to improve communication. As a result, all teams from across the organization can easily access the data they need and stay on the same page.<\/p>\n<h3 id=\"quhr\">Test for PMF with in-app surveys<\/h3>\n<p>With Userpilot, you can easily create and trigger <a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> for the Sean Ellis tests (and <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect all kinds of feedback)<\/a>.<\/p>\n<p>Want to know the best part?<\/p>\n<p>You don\u2019t have to build the surveys from scratch.<\/p>\n<p>Simply head over to the template library and search for the <a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">PMF survey <\/a>(or any other industry-standard survey, like <a href=\"https:\/\/userpilot.com\/blog\/in-app-nps-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS <\/a>or CES). All you have to do is customize the look of the survey.<\/p>\n<p>In the surveys, you can follow up the main question with an open-ended one to collect <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative insights<\/a>, which you will soon be able to analyze for patterns and trends with an AI analytics feature.<\/p>\n<p>Once that\u2019s done, choose the user segment to target and schedule the survey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-template-userpilot_cd11d8a30cb50d353f8b770ded229483_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-template-userpilot_cd11d8a30cb50d353f8b770ded229483_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-template-userpilot_cd11d8a30cb50d353f8b770ded229483_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-template-userpilot_cd11d8a30cb50d353f8b770ded229483_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-template-userpilot_cd11d8a30cb50d353f8b770ded229483_800.png\" alt=\"Hacking product growth: Sean Ellis test in Userpilot\" \/><\/picture><figcaption>Hacking product growth: Sean Ellis test in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"454n3\">Identify friction with funnel and path analysis<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot analytics<\/a> allow you to track and analyze all aspects of user behavior inside the product so that you can optimize all the levers of product growth.<\/p>\n<p>With <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis,<\/a> you can easily spot where in the <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey <\/a>users come across bottlenecks while Paths gives you a granular view of all the actions leading up to <a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions <\/a>&#8211; or drop-offs.<\/p>\n<p>Thanks to that, you can optimize conversion rates at key <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/funnel-analysis-in-userpilot_766001bdd0bcb96d55635a26c0113c9f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-in-userpilot_766001bdd0bcb96d55635a26c0113c9f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/funnel-analysis-in-userpilot_766001bdd0bcb96d55635a26c0113c9f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-in-userpilot_766001bdd0bcb96d55635a26c0113c9f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/funnel-analysis-in-userpilot_766001bdd0bcb96d55635a26c0113c9f_800.png\" alt=\"Funnel analysis in Userpilot\" \/><\/picture><figcaption>Funnel analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"4fokr\">Activate users with onboarding experiences<\/h3>\n<p>With Userpilot, you can create<a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> personalized onboarding <\/a>flows to enable users to reach the Aha! moment in less time.<\/p>\n<p>Userpilot offers 6 different <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI onboarding patterns<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modals<\/a><\/li>\n<li>slideouts<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banners<\/a><\/li>\n<li>spotlights<\/li>\n<li>driven actions<\/li>\n<\/ul>\n<p>You can trigger them individually, for example, to contextually help a user <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">discover a relevant feature, <\/a>or in sequences.<\/p>\n<p>For instance, you can bundle them up into an <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough <\/a>or trigger them from a <a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklist <\/a>that will introduce the key features that users need to start using the product effectively.<\/p>\n<p>Just like with surveys, you can trigger the flows for specific <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments<\/a>, which enables personalization, and schedule their publication for specific dates.<\/p>\n<p>How difficult is it to create the patterns? I\u2019d say it\u2019s pretty effortless.<\/p>\n<p>That\u2019s thanks to the visual editor which enables easy customization and the AI-powered writing assistant that helps you write microcopy from scratch or optimize the existing messages in no time.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/tooltip-in-userpilot_4284e11e5995d95f13ac75295f0daf5f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tooltip-in-userpilot_4284e11e5995d95f13ac75295f0daf5f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/tooltip-in-userpilot_4284e11e5995d95f13ac75295f0daf5f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tooltip-in-userpilot_4284e11e5995d95f13ac75295f0daf5f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/tooltip-in-userpilot_4284e11e5995d95f13ac75295f0daf5f_800.png\" alt=\"UI pattern builder in Userpilot\" \/><\/picture><figcaption>UI pattern builder in Userpilot.<\/figcaption><\/figure>\n<h3 id=\"257ks\">Improve your onboarding with flow analytics<\/h3>\n<p>Once you create and publish your onboarding flows, you can track their performance with <a href=\"https:\/\/userpilot.com\/blog\/flow-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flow analytics. <\/a><\/p>\n<p>Why does it matter?<\/p>\n<p>You can use it to optimize the onboarding flows to remove <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>and <a href=\"https:\/\/www.google.com\/url?q=https:\/\/userpilot.com\/blog\/reduce-time-to-value-saas\/&amp;sa=D&amp;source=docs&amp;ust=1698850320729761&amp;usg=AOvVaw0ZZ9HbSPj39pHAGascjvba\" target=\"_blank\" rel=\"noopener noreferrer\">reduce the time users need to reach the Aha! moment.<\/a><\/p>\n<p>For example, the Steps Breakdown shows you how well each step of the flow performs. Just like funnel analysis, it makes it easy to spot where users drop off.<\/p>\n<p>You also get access to the data at the user level, so you can easily reach out to specific users to seek their feedback or push them back onto their <a href=\"https:\/\/userpilot.com\/blog\/happy-path-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">path <\/a>to activation with <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">additional guidance.<\/a><\/p>\n<p>Now, imagine you\u2019ve made changes to the onboarding flow. Userpilot allows you to track and visualize the flow analytics data over time so that you can easily assess the impact of the changes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_d2e1a2502911fddfb3e888fb4a0a2d29_800.png 1x, https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_d2e1a2502911fddfb3e888fb4a0a2d29_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_d2e1a2502911fddfb3e888fb4a0a2d29_800.png 1x, https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_d2e1a2502911fddfb3e888fb4a0a2d29_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_d2e1a2502911fddfb3e888fb4a0a2d29_800.png\" alt=\"Flow analytics in Userpilot\" \/><\/picture><figcaption>Flow analytics in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<div class=\"poptin-embedded\" data-id=\"c5ec4434a6a06\"><\/div>\n<h3 id=\"2tr19\">Test your flows with A\/B experiments<\/h3>\n<p>With Userpilot, you can also run experiments to choose the best onboarding flows.<\/p>\n<p>Specifically, there are 3 test types:<\/p>\n<ul>\n<li>Controlled A\/B test &#8211; to compare the performance of a new flow to an existing one.<\/li>\n<li>Head-to-head A\/B test &#8211; to choose between two new flows.<\/li>\n<li>Controlled <a href=\"https:\/\/userpilot.com\/blog\/multivariate-testing-vs-ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">multivariate tests <\/a>&#8211; to compare how multiple new flows stack against the existing one.<\/li>\n<\/ul>\n<p>How useful is this?<\/p>\n<p>Suppose you\u2019ve identified a step in the onboarding flow where users drop off and you\u2019ve decided to tweak the copy and design of the <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app message.<\/a> You can create various new designs and run the experiment to choose the best one. How cool is that!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/create-an-experiment-in-userpilot_77f47f86e30b89b9e01e6756ab22c60b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/create-an-experiment-in-userpilot_77f47f86e30b89b9e01e6756ab22c60b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/create-an-experiment-in-userpilot_77f47f86e30b89b9e01e6756ab22c60b_800.png\" alt=\"A\/B experiments in Userpilot\" \/><\/picture><figcaption>A\/B experiments in Userpilot.<\/figcaption><\/figure>\n<h2 id=\"517op\">Conclusion<\/h2>\n<p>To hack product growth in 2023, you need to prioritize your efforts better than ever before.<\/p>\n<p>Out of all the growth levers, user activation is the one that has the biggest impact. That\u2019s because once you let users experience the product value, it\u2019s much easier to retain and convert them.<\/p>\n<p>If you want to see how Userpilot can help you design the \u2018must have\u2019 experience, lead users to activation, and optimize all other growth levers, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n<div class=\"poptin-embedded\" data-id=\"4557169bcced2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The key idea behind growth hacking is that you should concentrate your resources on initiatives that will have the biggest impact. This is particularly important in the current economic climate as SaaS companies find it more difficult to secure funding.<\/p>\n","protected":false},"author":51,"featured_media":148929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[1607,285,1039,64,292,50,245],"class_list":["post-148927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-boost-growth","tag-customer-retention","tag-drive-growth","tag-product-adoption","tag-product-growth","tag-user-onboarding","tag-user-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hacking Product Growth in 2023 [by Sean Ellis]<\/title>\n<meta name=\"description\" content=\"Hacking product growth is all about focusing your resources on initiatives that have the biggest impact. How does Sean Ellis do it? Read on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/hacking-product-growth-sean-ellis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacking Product Growth in 2023 [by Sean Ellis]\" \/>\n<meta property=\"og:description\" content=\"Hacking product growth is all about focusing your resources on initiatives that have the biggest impact. How does Sean Ellis do it? 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