{"id":150396,"date":"2025-01-25T23:14:30","date_gmt":"2025-01-25T23:14:30","guid":{"rendered":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/"},"modified":"2026-04-03T10:28:41","modified_gmt":"2026-04-03T10:28:41","slug":"hotjar-pricing","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/","title":{"rendered":"Hotjar Pricing: Is It Worth Your Investment? [+ A Better Alternative]"},"content":{"rendered":"<p>Thinking of investing in <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral analytics software<\/a> and considering Hotjar? You are not alone. Hotjar has become a household name and the first name that comes to mind for many companies. That said, the Hotjar pricing model is quite confusing and complex.<\/p>\n<p>In this guide, we&#8217;ll walk you through each subscription tier to help you make sense if it and also introduce you to an alternative that we believe offers more value for money.<\/p>\n<h2 id=\"6c3s6\">Overview of Hotjar pricing model<\/h2>\n<div class=\"block block-paragraph\" data-block=\"true\" data-editor=\"94c2\" data-offset-key=\"cnbi9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cnbi9-0-0\"><span data-offset-key=\"cnbi9-0-0\">When attempting to grasp Hotjar&#8217;s pricing, it&#8217;s helpful to group its subscriptions into two camps.<\/span><\/div>\n<\/div>\n<p>The first consists of its Ask and Observe products with plans that start at $39\/month and $59\/month, respectively. These products are priced like most other SaaS products with different features, integrations, and capacities as you go up their subscription tiers.<\/p>\n<p>Hotjar Engage \u2014 its user interview solution \u2014 is priced significantly higher, with the entry-level plan starting at \u20ac350\/month (which is equivalent to $380\/month at the time of writing). Hotjar Engage lets you recruit respondents, schedule research sessions, and conduct interviews using native conferencing.<\/p>\n<p><strong>Note:<\/strong> We do not know why Hotjar uses euros for its Engage plans while using dollars for the Ask and Observe products.<\/p>\n<p>The sections below will give you a closer look at the Ask, Observe, and Engage options from Hotjar.<\/p>\n<h3 id=\"aev87\">Hotjar Ask and Observe pricing<\/h3>\n<p>Hotjar&#8217;s Ask and Observe solutions let you visualize user behavior.<\/p>\n<p>You&#8217;ll be able to track custom user interactions and events such as:<\/p>\n<ul>\n<li>What users click on<\/li>\n<li>How far down your users scroll<\/li>\n<li>Key features they interact with<strong><em>*<\/em><\/strong><\/li>\n<\/ul>\n<p><strong><em>*Hotjar can only show you which buttons or elements users repeatedly click on. It doesn&#8217;t have native product usage or <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> capabilities, so we&#8217;d recommend using another analytics tool for <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a>.<\/em><\/strong><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-ask-and-observe-pricing_b345d2298dde3ba10e092dc6ea8a17ea_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-ask-and-observe-pricing_b345d2298dde3ba10e092dc6ea8a17ea_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-ask-and-observe-pricing_b345d2298dde3ba10e092dc6ea8a17ea_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-ask-and-observe-pricing_b345d2298dde3ba10e092dc6ea8a17ea_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-ask-and-observe-pricing_b345d2298dde3ba10e092dc6ea8a17ea_800.png\" alt=\"Hotjar Ask and Observe pricing page\" \/><\/picture><figcaption>Source: Hotjar.<\/figcaption><\/figure>\n<h3 id=\"fco6j\">Hotjar Ask plans<\/h3>\n<p>Here&#8217;s an overview of the features and pricing of each Hotjar Ask plan:<\/p>\n<ul>\n<li><strong>Basic.<\/strong> The free version of Hotjar Ask lets you collect up to 20 survey responses per month. You&#8217;ll be able to create up to three surveys, embed three feedback widgets, and automatically generate survey summaries using OpenAI.<\/li>\n<li><strong>Plus.<\/strong> The Plus plan (starting at $59\/month) increases capacity to 250 survey responses per month and unlocks Hotjar&#8217;s Events API. It also lifts the restriction on surveys and feedback widgets, which means you&#8217;ll be able to create unlimited surveys\/feedback widgets.<\/li>\n<li><strong>Business.<\/strong> The Business plan (starting at $79\/month) increases capacity to 500 survey responses per month and up to 100k monthly responses if you&#8217;re willing to pay $1,379\/month. You also get AI-powered sentiment analysis, custom branding, survey analytics, integrations, and the Identify API.<\/li>\n<li><strong>Scale.<\/strong> The Scale plan (starting at $159\/month) also starts at 500 responses per month but can go as high as one million monthly responses with custom pricing. It also lets you automatically export responses, send responses to third-party tools using webhooks, and use single sign-on (SSO).<\/li>\n<\/ul>\n<p>All Hotjar Ask plans let you request feedback in over 40 different languages, choose from 40 unique survey templates, store unlimited responses indefinitely, and ask unlimited questions per survey. You&#8217;ll also be able to filter through responses using date ranges, keywords, URLs, or survey completion rates.<\/p>\n<h3 id=\"anb1k\">Hotjar Observe plans<\/h3>\n<p>Here&#8217;s an overview of the features and pricing of each Hotjar Observe plan:<\/p>\n<ul>\n<li><strong>Basic.<\/strong> The free version of Hotjar Observe lets you track up to 35 sessions per day. You&#8217;ll be able to automatically capture data on user actions, create unlimited heatmaps, and use the HubSpot integrations to watch session recordings from your CRM timeline.<\/li>\n<li><strong>Plus.<\/strong> The Plus plan (starting at $39\/month) increases capacity to 100 sessions per day and unlocks Hotjar&#8217;s Events API. You&#8217;ll also unlock the ability to filter your heatmap data, session recordings, and user responses to hone in on the user insights you need most.<\/li>\n<li><strong>Business.<\/strong> The Business plan (starting at $99\/month) increases capacity to 500 sessions per day and up to 270k daily sessions (users report paying four or five figures per month for this volume). You&#8217;ll also be able to track frustration signals, use integrations, and access the Identify API.<\/li>\n<li><strong>Scale.<\/strong> The Scale plan (starting at $213\/month) also starts at 500 sessions per day with a maximum capacity of 270k daily sessions (but costs twice as you&#8217;ll also get funnel\/trend reports, automated user lookup\/deletion requests, single sign-on (SSO), and priority support<strong><em>*<\/em><\/strong>.<\/li>\n<\/ul>\n<p><strong><em>*Priority support is only available for subscriptions with 4,000+ daily sessions.<\/em><\/strong><\/p>\n<h3 id=\"3ikhq\">Hotjar Engage pricing<\/h3>\n<p>Whereas the Ask and Observe solutions help you conduct user surveys or analyze user behavior, Hotjar Engage focuses on letting you collect direct feedback during user sessions (which are hosted through the built-in video conferencing feature).<\/p>\n<ul>\n<li><strong>Basic.<\/strong> The free version of Hotjar Engage lets you conduct up to five interviews per month. One of these interviews will come from the Hotjar participant pool while five need to come from your own network. Interviews can last up to 30 minutes with one moderator and spectator present.<\/li>\n<li><strong>Plus.<\/strong> The Plus plan (starting at \u20ac350\/month) increases capacity to 15 interviews per month and increases recording retention from two weeks to two years. Five of these interviews will come from the Hotjar participant pool while 10 need to come from your own network.<\/li>\n<li><strong>Business.<\/strong> The Business plan (starting at \u20ac550\/month) increases capacity to 30 interviews per month. 10 of these will come from the Hotjar participant pool while 20 need to come from your own network. Interviews can last up to 60 minutes with two moderators and spectators present.<\/li>\n<li><strong>Scale.<\/strong> The Scale plan (using custom pricing) increases capacity to 60 interviews per month. 20 of these will come from the Hotjar participant pool while 40 need to come from your own network. Interviews can last up to 120 minutes with four moderators and 10 spectators present.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-engage-pricing_92e0a6372bd94e0fa2a2d65a62398129_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-engage-pricing_92e0a6372bd94e0fa2a2d65a62398129_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-engage-pricing_92e0a6372bd94e0fa2a2d65a62398129_800.png 1x, https:\/\/images.storychief.com\/account_6827\/hotjar-engage-pricing_92e0a6372bd94e0fa2a2d65a62398129_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-engage-pricing_92e0a6372bd94e0fa2a2d65a62398129_800.png\" alt=\"Hotjar Engage pricing page\" \/><\/picture><figcaption>Source: Hotjar.<\/figcaption><\/figure>\n<h2 id=\"614am\">What are the downsides of Hotjar?<\/h2>\n<p>There are a few drawbacks that you should be aware of before committing to a Hotjar subscription:<\/p>\n<ul>\n<li><strong>Expensive pricing.<\/strong> Hotjar can get quite pricey as the number of sessions, responses, or interviews increases. For instance, you&#8217;d need to pay more than $7,000\/year to conduct 30 monthly interviews with Hotjar Engage.<\/li>\n<li><strong>Narrow feature set.<\/strong> Unlike other behavior analytics tools, Hotjar&#8217;s feature set narrowly focuses on heatmaps. This can make it less than ideal for teams that want to go beyond website analytics and actually see product or revenue metrics.<\/li>\n<li><strong>Retention periods.<\/strong> Hotjar&#8217;s limited data retention periods (which will vary depending on which plan you subscribe to) can make it difficult to retain insights long-term. Being forced to upgrade in order to extend the retention period will further inflate the Hotjar cost you pay each month.<\/li>\n<li><strong>Lacking support.<\/strong> The Hotjar support team is all but inaccessible to freemium users, and even paying customers need to upgrade to the Scale plan to receive priority support or get a dedicated customer success manager.<\/li>\n<\/ul>\n<p>One last thing to consider is how restricted Hotjar&#8217;s freemium plans are \u2014 limiting data to 35 daily sessions and deleting user interviews after two weeks. This stands in stark contrast to something like Google Analytics which is free forever regardless of how much traffic your website gets.<\/p>\n<h2 id=\"dpuhh\"><strong>What do users say about Hotjar\u2019s pricing?<\/strong><\/h2>\n<p>Multiple Hotjar customers have complained about its pricing model being too complex, expensive, or both:<\/p>\n<p><em>&#8220;I dislike the new pricing model and the separation of the various analytics across observe, ask, etc. They are all important for product analytics. It would have been much better to keep an option for bundled deals. I am currently reviewing options at my new company and considering not implementing Hotjar due to the change in their pricing model.&#8221;<\/em><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review_bc5f487f52f40eeda2c6655e7997b447_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review_bc5f487f52f40eeda2c6655e7997b447_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review_bc5f487f52f40eeda2c6655e7997b447_800.png\" alt=\"Hotjar G2 review\" \/><\/picture><figcaption>Source: <a href=\"https:\/\/www.g2.com\/products\/hotjar\/reviews\/hotjar-review-7671049\" target=\"_blank\" rel=\"nofollow noopener\">G2<\/a>.<\/figcaption><\/figure>\n<p><em>&#8220;Some limitations due to the pricing, it&#8217;s not like it&#8217;s expensive but a bit annoying to have so many limitations on the free version&#8221;<\/em><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-2_cbcdc3a168c915673f06f56e12853f0d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-2_cbcdc3a168c915673f06f56e12853f0d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-2_cbcdc3a168c915673f06f56e12853f0d_800.png\" alt=\"Hotjar G2 review\" \/><\/picture><figcaption>Source: <a href=\"https:\/\/www.g2.com\/products\/hotjar\/reviews\/hotjar-review-5235524\" target=\"_blank\" rel=\"nofollow noopener\">G2<\/a>.<\/figcaption><\/figure>\n<p><em>&#8220;Pricing can start to get costly as you scale up.&#8221;<\/em><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-3_32e7c7fd2d26251892a93b18dff74eb7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-3_32e7c7fd2d26251892a93b18dff74eb7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-3_32e7c7fd2d26251892a93b18dff74eb7_800.png\" alt=\"Hotjar G2 review\" \/><\/picture><figcaption>Source: <a href=\"https:\/\/www.g2.com\/products\/hotjar\/reviews\/hotjar-review-4964927\" target=\"_blank\" rel=\"nofollow noopener\">G2<\/a>.<\/figcaption><\/figure>\n<p><em>&#8220;The costing pattern is scattered, and I think they should have more categories for the pricing model.&#8221;<\/em><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-4_5545c94d8927012fa1bf7def4cb55f99_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-4_5545c94d8927012fa1bf7def4cb55f99_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-4_5545c94d8927012fa1bf7def4cb55f99_800.png\" alt=\"Hotjar G2 review\" \/><\/picture><figcaption>Source: <a href=\"https:\/\/www.g2.com\/products\/hotjar\/reviews\/hotjar-review-4964438\" target=\"_blank\" rel=\"nofollow noopener\">G2<\/a>.<\/figcaption><\/figure>\n<p><em>&#8220;The pricing structure is a bit steep for what they offer and how much is overlapped by Google Analytics.&#8221;<\/em><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-5_0fa8beaec6a4e5f93eeaf188a48f29ac_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-5_0fa8beaec6a4e5f93eeaf188a48f29ac_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/hotjar-pricing-review-5_0fa8beaec6a4e5f93eeaf188a48f29ac_800.png\" alt=\"Hotjar G2 review\" \/><\/picture><figcaption>Source: <a href=\"https:\/\/www.g2.com\/products\/hotjar\/reviews\/hotjar-review-3046148\" target=\"_blank\" rel=\"nofollow noopener\">G2<\/a>.<\/figcaption><\/figure>\n<div><\/div>\n<h2 id=\"fkh5u\">Is Hotjar pricing worth it after all?<\/h2>\n<p>As you can see, Hotjar is more than capable of keeping tabs on your website visitors and seeing how they interact with different web pages. That said, its overcomplicated (and expensive) pricing model, coupled with the lack of product analytics, severely limits its usefulness.<\/p>\n<p>If you&#8217;d rather have a more actionable tool that not only allows you to track user actions but also act on data from one platform, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">get your free Userpilot demo today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!<\/p>\n","protected":false},"author":55,"featured_media":258921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[5074,5738,4967,1744,346,52,846,429],"class_list":["post-150396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-advanced-analytics","tag-analytics-software","tag-behavior-analytics","tag-digital-adoption-platform","tag-product-analytics","tag-product-experience","tag-product-usage-data","tag-user-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hotjar Pricing: Is It Worth Your Investment? [+ Better Alternatives]<\/title>\n<meta name=\"description\" content=\"Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotjar Pricing: Is It Worth Your Investment? [+ Better Alternatives]\" \/>\n<meta property=\"og:description\" content=\"Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-25T23:14:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T10:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2814\" \/>\n\t<meta property=\"og:image:height\" content=\"1842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linh Khanh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linh Khanh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\"},\"author\":{\"name\":\"Linh Khanh\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\"},\"headline\":\"Hotjar Pricing: Is It Worth Your Investment? [+ A Better Alternative]\",\"datePublished\":\"2025-01-25T23:14:30+00:00\",\"dateModified\":\"2026-04-03T10:28:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\"},\"wordCount\":1428,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png\",\"keywords\":[\"advanced analytics\",\"analytics software\",\"behavior analytics\",\"digital adoption platform\",\"product analytics\",\"product experience\",\"product usage data\",\"user behavior\"],\"articleSection\":[\"Comparison\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\",\"url\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\",\"name\":\"Hotjar Pricing: Is It Worth Your Investment? [+ Better Alternatives]\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png\",\"datePublished\":\"2025-01-25T23:14:30+00:00\",\"dateModified\":\"2026-04-03T10:28:41+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\"},\"description\":\"Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png\",\"width\":2814,\"height\":1842},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691\",\"name\":\"Linh Khanh\",\"description\":\"I have a knack for content development and SEO copywriting. My experience expands to managing social media coordination and branding campaigns while working with micro-influencers for better brand promotion.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/khanhlinhle1306?\"],\"url\":\"https:\/\/userpilot.com\/blog\/author\/linh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hotjar Pricing: Is It Worth Your Investment? [+ Better Alternatives]","description":"Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/","og_locale":"en_US","og_type":"article","og_title":"Hotjar Pricing: Is It Worth Your Investment? [+ Better Alternatives]","og_description":"Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!","og_url":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2025-01-25T23:14:30+00:00","article_modified_time":"2026-04-03T10:28:41+00:00","og_image":[{"width":2814,"height":1842,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png","type":"image\/png"}],"author":"Linh Khanh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Linh Khanh","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/"},"author":{"name":"Linh Khanh","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691"},"headline":"Hotjar Pricing: Is It Worth Your Investment? [+ A Better Alternative]","datePublished":"2025-01-25T23:14:30+00:00","dateModified":"2026-04-03T10:28:41+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/"},"wordCount":1428,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png","keywords":["advanced analytics","analytics software","behavior analytics","digital adoption platform","product analytics","product experience","product usage data","user behavior"],"articleSection":["Comparison"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/hotjar-pricing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/","url":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/","name":"Hotjar Pricing: Is It Worth Your Investment? [+ Better Alternatives]","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png","datePublished":"2025-01-25T23:14:30+00:00","dateModified":"2026-04-03T10:28:41+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691"},"description":"Wondering if Hotjar pricing is worth the investment? Learn about all the plans, features, and alternatives in our guide!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/hotjar-pricing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/hotjar-pricing\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/How-to-Sell-New-Features-to-Your-Users-Feature-Announcements-10.png","width":2814,"height":1842},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/837ad6c051bf4373e42a8e0091d3d691","name":"Linh Khanh","description":"I have a knack for content development and SEO copywriting. My experience expands to managing social media coordination and branding campaigns while working with micro-influencers for better brand promotion.","sameAs":["https:\/\/www.linkedin.com\/in\/khanhlinhle1306?"],"url":"https:\/\/userpilot.com\/blog\/author\/linh\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/150396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=150396"}],"version-history":[{"count":5,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/150396\/revisions"}],"predecessor-version":[{"id":633686,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/150396\/revisions\/633686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/258921"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=150396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=150396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=150396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}