Wondering how churn rate vs retention rate are different?<\/p>\n
Both metrics are important to track if you want to implement a successful product retention strategy.<\/a><\/p>\n In this article, we will cover:<\/p>\n The churn rate<\/a> is the rate at which customers stop doing business with a company over a given period of time.<\/p>\n An increasing customer churn rate is a sign of a flawed product or service that is leaving customers dissatisfied<\/a>. Inevitably, this hits your bottom line, and your revenue <\/a>decreases.<\/p>\n There are two main types of churn, namely, customer churn<\/a> and revenue churn<\/a>. As is obvious from the names, each churn rate focuses on different avenues of company growth<\/a>, i.e. customer or revenue.<\/p>\n Let’s look at these churn rates in greater detail and understand how to calculate them.<\/p>\n <\/p>\n\n
What is the churn rate?<\/strong><\/h2>\n
How to calculate the churn rate?<\/strong><\/h2>\n