{"id":151092,"date":"2023-11-27T22:00:25","date_gmt":"2023-11-27T22:00:25","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-growth-vs-product-led-growth\/"},"modified":"2026-04-13T17:49:51","modified_gmt":"2026-04-13T17:49:51","slug":"product-growth-vs-product-led-growth","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-growth-vs-product-led-growth\/","title":{"rendered":"Product Growth vs. Product-Led Growth"},"content":{"rendered":"<p>Product growth vs. <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth\/\">product-led growth<\/a>?<\/p>\n<p>SaaS companies like Slack and Atlassian pioneered the <a href=\"https:\/\/userpilot.com\/solutions\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led growth<\/a> (PLG) model as a way to reach customers through the product. Theoretically, this model helps companies scale with lower costs and higher retention.<\/p>\n<p>But there&#8217;s also the <a href=\"https:\/\/userpilot.com\/blog\/saas-product-growth-strategy\/\">product growth strategy<\/a>, which shares some similarities and differences with the PLG model.<\/p>\n<p>This article will explore the differences in both strategies and how to implement each of them.<\/p>\n<h2 id=\"1al71\">Summary of product growth vs. product-led growth<\/h2>\n<ul>\n<li>Product growth is everything you do to increase a product&#8217;s value, attract new customers, and boost revenue.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product-led growth<\/a> is a business strategy that focuses on the product as the primary tool for customer acquisition and retention.<\/li>\n<li>Although they both focus on the product, product-led growth is a cross-organizational approach that affects a company&#8217;s model, channels, and market.<\/li>\n<li>The PLG model differs from the sales-led growth model, which focuses on sales teams as the primary driver of growth, and from marketing-led growth models, which depend on marketing initiatives for growth.<\/li>\n<li>A typical product growth strategy requires you to build a product management team, identify relevant growth metrics, and track these metrics alongside <a href=\"https:\/\/userpilot.com\/blog\/customer-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer sentiment<\/a> to measure success.<\/li>\n<li>To implement a PLG strategy, though, you&#8217;ll need to first identify the right framework for your organization.<\/li>\n<li>Next, you&#8217;ll need to restructure the organization to center the product from top to bottom. You&#8217;ll also need to create a <a href=\"https:\/\/userpilot.com\/blog\/self-service-software-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-serve customer experience<\/a> and track the right expansion metrics.<\/li>\n<li>Some standout features of the product-led model include free trials, <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding flows<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">regular surveys<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">contextual messaging<\/a>, etc.<\/li>\n<\/ul>\n<h2 id=\"f4frn\">What is product growth?<\/h2>\n<p>A product growth strategy is an actionable plan designed to increase a product&#8217;s value, attract new customers, and drive revenue growth.<\/p>\n<h2 id=\"dvavi\">What is product-led growth?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product-led growth<\/a> is a business strategy that relies on your product as the primary driver of customer acquisition, activation, and retention.<\/p>\n<p>The product is, thus, responsible for turning evaluators into product advocates.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-led-growth-vs-product-growth_961513a1e21814cfa2b7283b2d0bcdfc_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-led-growth-vs-product-growth_961513a1e21814cfa2b7283b2d0bcdfc_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-led-growth-vs-product-growth_961513a1e21814cfa2b7283b2d0bcdfc_800.jpg\" alt=\"Product growth vs. product-led growth\" \/><\/picture><figcaption>Product-led growth turns evaluators into champions through the product experience.<\/figcaption><\/figure>\n<h2 id=\"btp0a\"><strong>What\u2019s the difference between product growth and product-led growth?<\/strong><\/h2>\n<p>Looking at those definitions above, you probably notice that product-led growth and product-growth strategy rely on the product. They&#8217;re also both strategies designed to improve the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>. But there are differences.<\/p>\n<p><strong>Product growth<\/strong> is a process of increasing a product&#8217;s usage and revenue. It involves improving the product or positioning it better to get more people to use and buy it.<\/p>\n<p><strong>Product-led growth<\/strong>, on the other hand, is more than just the product. It is a cross-organizational strategy that has the product at its center. Although the product still comes first, it is only one part of the process.<\/p>\n<p><strong>PLG<\/strong> affects everything from the product to the company&#8217;s acquisition channels, buying methods, and market. It is led by a product management team, which works to reduce friction and increase customer delight.<\/p>\n<p><strong>A product-led company<\/strong>, thus, puts the product first in every aspect of its business. Conversely, product growth only requires a few teams to work together to increase the product&#8217;s reach and usage.<\/p>\n<h2 id=\"9uok2\">Product-led growth vs. sales-led growth vs. marketing-led growth<\/h2>\n<p>Another often confusing concept is the difference between <a href=\"https:\/\/userpilot.com\/blog\/benefits-of-product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led growth<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/product-led-vs-sales-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales-led growth<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/marketing-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing-led growth<\/a>. Although all three are growth strategies, they each approach growth differently.<\/p>\n<p>Sales-led companies use sales processes, such as a sales rep or sales team, to <a href=\"https:\/\/userpilot.com\/blog\/saas-average-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive conversion<\/a> and business growth. Companies with a sales-led approach, therefore, depend on the sales team for customer acquisition and retention.<\/p>\n<p>However, companies that adopt the marketing-led growth (MLG) model rely on marketing initiatives as the main driver of success. These companies focus on showcasing their <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\">product value in<\/a> communication with existing or potential customers.<\/p>\n<p>Finally, product-led companies rely on the product (not marketing or sales teams) as the primary driver of success. They use the product experience to move customers down the funnel and depend on the product team for growth.<\/p>\n<h2 id=\"fiukg\">How to build a product growth strategy<\/h2>\n<p>Product growth management involves optimizing certain functions, processes, or features to maximize value.<\/p>\n<p>To properly identify which functions or processes require optimization, you need to:<\/p>\n<h3 id=\"9kbjn\">Build your product management teams<\/h3>\n<p>The first step to growing your product is recognizing that it doesn&#8217;t grow by itself. Every growth has to be intentional and well-managed by the right group. Put simply, you need a product growth team(s).<\/p>\n<p>You can have just one product growth team in charge of growth or create many teams, each focused on a different goal. For example, you can have different growth teams for different <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer segments<\/a> or different <a href=\"https:\/\/userpilot.com\/blog\/b2b-marketing-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel phases<\/a>.<\/p>\n<p>Each growth team has to be cross-functional, containing engineers, designers, product managers, etc. This will provide the team with a diverse set of skills, equipping them to learn more about your users and accurately influence the company&#8217;s growth roadmap.<\/p>\n<h3 id=\"9hn7f\">Track metrics that measure product usage and customer increase<\/h3>\n<p>Next, it&#8217;s time to see what&#8217;s working and what isn&#8217;t. To do this, you need to track expansion metrics that show growth\/decline in your product&#8217;s usage and customer base, such as:<\/p>\n<ul>\n<li><strong>Customer acquisition cost<\/strong>: The average cost of each new user acquisition. Targeting the right audience and boosting exposure should lower your <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquisition costs<\/a>.<\/li>\n<li><strong>Net Promoter Score (NPS)<\/strong>: Happy customers gladly refer you to their friends and colleagues, helping you expand your reach with <a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" target=\"_blank\" rel=\"noopener noreferrer\">word-of-mouth marketing<\/a>.<\/li>\n<li><strong>Customer lifetime value (CLV)<\/strong>: As more customers use your product, you can shift your attention to optimizing the <a href=\"https:\/\/userpilot.com\/blog\/ltv-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer&#8217;s lifetime value<\/a> through upsells and cross-sells.<\/li>\n<li><strong>Revenue growth<\/strong>: Ultimately, the goal of your product growth strategies should be to increase revenue.<\/li>\n<\/ul>\n<p>As the growth team(s) set off to work, these metrics can guide them to where their efforts are needed. Subsequently, they become a beacon through which success is measured.<\/p>\n<h3 id=\"etcpd\">Collect user insights at every touchpoint to exceed customer expectations<\/h3>\n<p>Data is a key ingredient of any product growth efforts. User insights reveal how well your product is performing and what is needed to improve the customer journey.<\/p>\n<p>Thankfully, getting this data isn&#8217;t so difficult today. You can collect customer data by conducting <a href=\"https:\/\/userpilot.com\/blog\/user-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">user surveys<\/a>,\u00a0watching session recordings, conducting robust <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a>, etc.<\/p>\n<p>Your goal here is to gather enough information about your customer and your product to help you understand where your product is now and what it needs to delight customers.<\/p>\n<h2 id=\"3l2ep\">Best practices when building a product growth model<\/h2>\n<p>Driving product growth may involve many different strategies and business decisions, but there are some best practices you can follow off the bat to improve your chances.<\/p>\n<h3 id=\"6t2ev\">Simplify your sign-up process to improve user acquisition<\/h3>\n<p>If your goal is to attract more customers, simplifying your <a href=\"https:\/\/userpilot.com\/blog\/sign-up-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">sign-up process<\/a> is a great first step. This is your first opportunity to show potential customers how they can benefit from your product.<\/p>\n<p>You can eliminate friction by leaving only a few elements on the page: a persuasive headline, a short sign-up form, and a strong call-to-action button. Finally, you can use Single Sign-On (SSO) to make signing up even simpler.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/typeform-signup-page-product-growth-vs-product-led-growth_064ed0786c1a02b4986cff2fc0b33996_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/typeform-signup-page-product-growth-vs-product-led-growth_064ed0786c1a02b4986cff2fc0b33996_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/typeform-signup-page-product-growth-vs-product-led-growth_064ed0786c1a02b4986cff2fc0b33996_800.jpg\" alt=\"typeform signup page - product growth vs product-led growth\" \/><\/picture><figcaption>Declutter your sign-up page and eliminate friction with SSO.<\/figcaption><\/figure>\n<h3 id=\"39jpo\">Optimize your pricing plans to remove friction in the buying process<\/h3>\n<p>Another key driver of product sales is pricing. Your <a href=\"https:\/\/userpilot.com\/blog\/pricing-page-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing page<\/a> helps customers understand your offer. It shows users all they need to know about the different pricing plans, helping to convert visitors into paying customers.<\/p>\n<p>One way to optimize pricing is to maintain transparency and avoid hidden fees. To avoid confusion, it&#8217;s also necessary that you keep the number of plans small and highlight the differences between each plan.<\/p>\n<p>Some SaaS companies have found it helpful to use comparison tables to help visitors compare plans. Others keep things simple, designing each plan for a different target audience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kissmetrics-pricing-product-growth-vs-product-led-growth_e7b6700b03cb2988b329a7ff6386fa3b_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kissmetrics-pricing-product-growth-vs-product-led-growth_e7b6700b03cb2988b329a7ff6386fa3b_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kissmetrics-pricing-product-growth-vs-product-led-growth_e7b6700b03cb2988b329a7ff6386fa3b_800.jpg\" alt=\"Kissmetrics pricing plan\" \/><\/picture><figcaption>Ensure your pricing plans are easy to understand.<\/figcaption><\/figure>\n<p>Other ways to optimize the pricing page include:<\/p>\n<ul>\n<li>Highlighting popular or recommended plans<\/li>\n<li>Offering discounts on longer-term contracts<\/li>\n<li>Adding an FAQ section to answer frequently asked questions<\/li>\n<li>Using customer testimonials or highlighting awards to build trust, etc.<\/li>\n<\/ul>\n<h3 id=\"csgv8\">Use a churn survey to understand why users leave<\/h3>\n<p>There&#8217;s no point in pursuing customer acquisition if you have a high <a href=\"https:\/\/userpilot.com\/blog\/good-churn-rate-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn rate<\/a>. Therefore, before you start building new products or features, you must first take the time to understand why users leave.<\/p>\n<p>You can do this by using automated <a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn surveys<\/a> to capture the reasons why customers are leaving or canceling their subscriptions\/contracts with your company.<\/p>\n<p>The survey should be triggered immediately after a user clicks the cancel button. In addition to providing an insight into the customer&#8217;s reason for leaving, it also gives you a chance to change their minds using a personalized automated response.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/churn-survey-product-growth-vs-product-led-growth_2f20e058d106e941d342406740f5a33c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/churn-survey-product-growth-vs-product-led-growth_2f20e058d106e941d342406740f5a33c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/churn-survey-product-growth-vs-product-led-growth_2f20e058d106e941d342406740f5a33c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/churn-survey-product-growth-vs-product-led-growth_2f20e058d106e941d342406740f5a33c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/churn-survey-product-growth-vs-product-led-growth_2f20e058d106e941d342406740f5a33c_800.png\" alt=\"userpilot churn survey - product growth vs product-led growth\" \/><\/picture><figcaption>Create a churn survey.<\/figcaption><\/figure>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gru9PBWUgk\"><p><a href=\"https:\/\/pages.userpilot.com\/userpilot-videos\/surveys-how-to-create-and-publish-a-survey\/\">How to create and publish a survey<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to create and publish a survey&#8221; &#8212; Userpilot\" src=\"https:\/\/pages.userpilot.com\/userpilot-videos\/surveys-how-to-create-and-publish-a-survey\/embed\/#?secret=R7EE09VriG#?secret=gru9PBWUgk\" data-secret=\"gru9PBWUgk\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 id=\"e04fn\">How to build a product-led growth strategy<\/h2>\n<p>A product-led growth strategy is an organizational approach that requires the entire company structure to pull in one direction &#8211; the product.<\/p>\n<p>To become a product-led company, you need to:<\/p>\n<h3 id=\"db3gn\">Choose your product-led framework<\/h3>\n<p>The first step to adopting the product-led approach is determining what product-led framework your company will adopt. For this, you&#8217;ll have two options: the PLG funnel and the PLG flywheel.<\/p>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/plg-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led growth funnel<\/a> is a framework for visualizing your product&#8217;s process of converting a lead or prospect into a paying customer.<\/p>\n<p>On the other hand, the PLG flywheel is a framework for driving SaaS growth through the product experience. The goal of this framework is to cut out investment in the marketing or sales team and drive growth by enhancing the product itself.<\/p>\n<p>Although both frameworks leverage the product experience, PLG funnels are structurally similar to conventional funnels. They are structured with a series of growth stages and require traditional lead generation processes.<\/p>\n<p>Conversely, the PLG flywheel is cyclical, without a clear beginning. It aims to turn new users into brand advocates that attract other users, thus, creating a <a href=\"https:\/\/userpilot.com\/blog\/growth-loops\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth loop<\/a> that reduces customer acquisition costs. As a result, it focuses more on how users interact with the product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-led-growth-plg-funnel-product-growth-vs-product-led-growth_d260496c94e6b0ab6cac5c4c8a68c404_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-led-growth-plg-funnel-product-growth-vs-product-led-growth_d260496c94e6b0ab6cac5c4c8a68c404_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/product-led-growth-plg-funnel-product-growth-vs-product-led-growth_d260496c94e6b0ab6cac5c4c8a68c404_800.jpg\" alt=\"PLG funnel vs PLG flywheel - product growth vs product-led growth\" \/><\/picture><figcaption>Differences between the PLG Funnel and PLG Flywheel frameworks.<\/figcaption><\/figure>\n<h3 id=\"58p4i\">Involve the entire organization<\/h3>\n<p>Unlike product growth which is a product management team&#8217;s main responsibility, product-led growth is a company-wide initiative.<\/p>\n<p>This means that everyone from your marketing team to your sales team, product managers and teams, engineering and design teams, and the entire company leadership, are needed to make this work.<\/p>\n<p>Put simply, product-led companies cannot exist without everyone pulling in the same direction. Everyone needs to work together toward the common goal of making the product the primary driver of user acquisition and retention.<\/p>\n<h3 id=\"6n8c8\">Track product-led growth metrics<\/h3>\n<p>Once you have the right organizational structure, it&#8217;s time to identify your key objectives and metrics that indicate success in your adopted product-led approach. Some of these include:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-cost-vs-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Acquisition Cost (CAC)<\/a><\/strong>: The CAC is the amount a business spends to acquire new customers. Thanks to referrals and content creation, self-serve product-led companies lower this cost over time.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/mrr-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monthly Recurring Revenue (MRR)<\/a><\/strong>: Ideally, a well-designed product experience will lead to higher retention rates and a higher MRR.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/expansion-mrr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expansion MRR<\/a><\/strong>: Similar to the above, a great customer experience and proactive support should lead customers to make additional purchases or account upgrades.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Churt Rate<\/a><\/strong>: In all, your goal should be to design a product that delights customers, drives constant customer engagement, and minimizes churn.<\/li>\n<\/ul>\n<h3 id=\"599q8\">Create end-to-end customer experiences<\/h3>\n<p>Product-led companies take customer success very seriously. This means you need to create a cohesive and personalized self-service experience. It also means that the experience you create needs to be sustainable long-term.<\/p>\n<p>To achieve both goals, you need to focus first on creating a valuable, easy-to-use product. You also need to choose the right market for your product, create a seamless sign-up process, pay attention to customer feedback, etc.<\/p>\n<h2 id=\"fu90g\">Best practices when building a product-led growth model<\/h2>\n<p>Switching from a traditional sales-led strategy to a product-led strategy requires several changes.<\/p>\n<p>Some best practices to follow include:<\/p>\n<h3 id=\"b18ub\">Implement free trials to let users experience your product before buying<\/h3>\n<p>With the product at the heart of their growth strategy, product-led businesses let users experience the product value with a free trial or demo. Free trials are excellent tools for converting user traffic into signups.<\/p>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-free-trial-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">free trial<\/a> is a sales strategy that allows users to test out a product before purchase. This could involve using the full product for a limited time or using a limited version of the product forever (also known as the freemium model).<\/p>\n<p>The typical <a href=\"https:\/\/userpilot.com\/blog\/free-trial-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">free trial landing page<\/a> should include a signup form, value proposition, CTA button, social proof, and a benefits list. It should provide the visitor with the information they need to make a final decision.<\/p>\n<h3 id=\"12e1c\">Create a personalized onboarding process to drive customer success and increase customer retention rates<\/h3>\n<p>The easiest way to create a product experience that each customer loves is to ask them what they need, and a welcome survey helps you do just that.<\/p>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome survey<\/a> is typically triggered immediately after a user launches a product for the first time. You can use it to collect data about the customer&#8217;s needs, goals, and preferences.<\/p>\n<p>Using the collected data, you can launch a personalized onboarding process that shows them how best to use the product to quickly get the value they need.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kontention-product-growth-vs-product-led-growth_313f5382aa52d0f1576bfeb9f51c2096_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kontention-product-growth-vs-product-led-growth_313f5382aa52d0f1576bfeb9f51c2096_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/kontention-product-growth-vs-product-led-growth_313f5382aa52d0f1576bfeb9f51c2096_800.jpg\" alt=\"Kontentino welcome survey \" \/><\/picture><figcaption>Use a welcome survey to collect user data.<\/figcaption><\/figure>\n<h3 id=\"fvrsp\">Collect customer feedback to assess customer experience and satisfaction<\/h3>\n<p>In addition to creating a personalized experience, you also need to be on the lookout for issues and challenges facing customers. Regularly launch <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> to collect feedback from existing customers.<\/p>\n<p>The feedback you get can reveal the level of <a href=\"https:\/\/userpilot.com\/blog\/how-to-improve-customer-satisfaction-scores\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer satisfaction<\/a> with the product experience. What do they like the most about the product? What challenges are they facing? Are there any features they&#8217;d like to have?<\/p>\n<p>Use these surveys to identify friction points in the customer journey. As you iron out these points, you&#8217;ll boost customer success and improve the CLV.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-survey-product-growth-vs-product-led-growth_0a26c3fbc1063b35d47666db2a58328f.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-survey-product-growth-vs-product-led-growth_0a26c3fbc1063b35d47666db2a58328f.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-survey-product-growth-vs-product-led-growth_0a26c3fbc1063b35d47666db2a58328f.gif\" alt=\"Userpilot customer survey\" \/><\/picture><figcaption>Use customer surveys to identify friction points in your product.<\/figcaption><\/figure>\n<div class=\"poptin-embedded\" data-id=\"013e95a496206\"><\/div>\n<h3 id=\"d7vq\">Use gamification to improve user engagement<\/h3>\n<p>One way to make your product highly engaging and boost user engagement is by including <a href=\"https:\/\/userpilot.com\/blog\/engagement-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">gamification elements<\/a> in your product.<\/p>\n<p>Gamification makes your product more entertaining, creating a sense of friendly competition that keeps users hooked. It provides a way for you to reward <a href=\"https:\/\/userpilot.com\/blog\/users-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behaviors<\/a> that you like, to encourage repetition.<\/p>\n<p>For example, you can use gamification to celebrate user milestones and make them feel accomplished. You can also use it to incentivize learner engagement in <a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\">customer education programs<\/a> and more.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-gamification-example-product-growth-vs-product-led-growth_01a810e530b3cb4abb98d66d8f0bf670.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-gamification-example-product-growth-vs-product-led-growth_01a810e530b3cb4abb98d66d8f0bf670.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-gamification-example-product-growth-vs-product-led-growth_01a810e530b3cb4abb98d66d8f0bf670.gif\" alt=\"Asana gamification \" \/><\/picture><figcaption>Asana uses gamification elements to keep users hooked.<\/figcaption><\/figure>\n<h3 id=\"5csej\"><strong>Trigger contextual messages to help existing customers discover features<\/strong><\/h3>\n<p>You can use contextual messaging to help customers <a href=\"https:\/\/userpilot.com\/blog\/new-feature-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">discover features<\/a>. You can use it to help new users discover features relevant to their job to be done (JTBD) in your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-new-feature-announcement-product-growth-vs-product-led-growth_b2d3442b773c11947af3940200a6f85a_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-new-feature-announcement-product-growth-vs-product-led-growth_b2d3442b773c11947af3940200a6f85a_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-new-feature-announcement-product-growth-vs-product-led-growth_b2d3442b773c11947af3940200a6f85a_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-new-feature-announcement-product-growth-vs-product-led-growth_b2d3442b773c11947af3940200a6f85a_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-new-feature-announcement-product-growth-vs-product-led-growth_b2d3442b773c11947af3940200a6f85a_800.jpg\" alt=\"Userpilot new feature announcement\" \/><\/picture><figcaption>Drive <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> with contextual messaging.<\/figcaption><\/figure>\n<h3 id=\"8105l\">Analyze the customer journey to remove friction<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-the-customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer journey analytics<\/a> examines customer interactions with your brand and product to help you identify areas of improvement.<\/p>\n<p>See how users travel through your product and whether they&#8217;re completing their goals. Journey analytics can also help you identify drop-off points.<\/p>\n<p>As you identify these friction areas, be sure to correct them and improve the customer experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/path-analysis-product-growth-vs-product-led-growth_b4e9e588be1a5ccb5e69b2f895628483_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/path-analysis-product-growth-vs-product-led-growth_b4e9e588be1a5ccb5e69b2f895628483_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/path-analysis-product-growth-vs-product-led-growth_b4e9e588be1a5ccb5e69b2f895628483_800.jpg\" alt=\"Userpilot path analysis\" \/><\/picture><figcaption>Use <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\">customer journey analytics<\/a> to learn how to improve your product.<\/figcaption><\/figure>\n<h3 id=\"7eh5m\">Trigger upsell messages to increase expansion MRR<\/h3>\n<p>Upsell, cross-sell, and add-on offers can help boost your monthly recurring revenue (MRR) and drive growth. This is the <a href=\"https:\/\/userpilot.com\/blog\/expansion-mrr\/\">expansion MRR<\/a> &#8211; the amount of extra revenue gotten from existing users.<\/p>\n<p>You can <a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">boost upsells<\/a> by ensuring your upsell messages are contextual to the needs of the user. For example, Slack takes advantage of a free channel reaching the 10k word limit to encourage an upgrade to a paid account.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/slack-upsell-product-growth-vs-product-led-growth_a6ed3caef02612af824c2822f8a63a5a_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/slack-upsell-product-growth-vs-product-led-growth_a6ed3caef02612af824c2822f8a63a5a_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/slack-upsell-product-growth-vs-product-led-growth_a6ed3caef02612af824c2822f8a63a5a_800.jpg\" alt=\"Slack upsell messaging\" \/><\/picture><figcaption>Slack uses contextual in-app messages to drive conversion.<\/figcaption><\/figure>\n<h2 id=\"dghjf\">Can you use product growth and product-led growth together?<\/h2>\n<p>The short answer? Yes!<\/p>\n<p>You can certainly combine product growth and product-led growth. In fact, product growth is but a small part of product-led growth. To use both in tandem, you&#8217;ll need to focus on user-centricity.<\/p>\n<p>You&#8217;ll need to accord the same level of importance to the product as product growth demands but get the whole organization to move in that direction. Then, ensure that product insights are shared freely across the organization.<\/p>\n<h2 id=\"433ja\">Conclusion<\/h2>\n<p>Growth is a step-by-step process that often takes time. To ensure you achieve the growth you desire, you need to be intentional about your efforts and conscious of the needs of the customer.<\/p>\n<p>With both of those assured, <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> can help you create a fitting product experience, learn more about your users, and make data-driven product decisions. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo today<\/a> to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A product growth strategy is an actionable plan designed to increase a product&#8217;s value, attract new customers, and drive revenue growth. This article will explore the differences in both strategies and how to implement each of them.<\/p>\n","protected":false},"author":24,"featured_media":151093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[1607,1039,4974,440,292,124],"class_list":["post-151092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-boost-growth","tag-drive-growth","tag-growth-strategy","tag-plg","tag-product-growth","tag-product-led-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Growth vs. Product-Led Growth<\/title>\n<meta name=\"description\" content=\"Product growth vs product-led growth - which is the ideal growth strategy for your SaaS? 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