{"id":152039,"date":"2025-11-30T14:23:31","date_gmt":"2025-11-30T14:23:31","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-dogfooding\/"},"modified":"2026-04-03T09:36:19","modified_gmt":"2026-04-03T09:36:19","slug":"product-dogfooding","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-dogfooding\/","title":{"rendered":"Product Dogfooding in Software Development: A Quick Guide (+Best Practices)"},"content":{"rendered":"<p>Dogfooding means eating your own dog food.<\/p>\n<p>Wait! What?<\/p>\n<p>What does it have to do with <a href=\"https:\/\/userpilot.com\/role\/product-management\" target=\"_blank\" rel=\"noopener noreferrer\">product management<\/a> or product design?<\/p>\n<p>That&#8217;s what you&#8217;ll find out from this article.<\/p>\n<p>Let&#8217;s dive in!<\/p>\n<div class=\"poptin-embedded\" data-id=\"5e8e45db4e6a4\">\n<h2 data-pm-slice=\"1 1 []\">What is product dogfooding?<\/h2>\n<p>Product dogfooding is using your own product or service to solve real-life problems, just like your customers would.<\/p>\n<p>The goal of this practice is to <a href=\"https:\/\/userpilot.com\/blog\/product-design-testing-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">test the product design<\/a> thoroughly for bugs and usability issues before any future testing or launching it to the public.<\/p>\n<h2>What is the origin of the term dogfooding?<\/h2>\n<p>Nobody is entirely sure.<\/p>\n<p>It may have been the 1970s TV commercial in which the actor claimed Alpo dog food was so good that he fed it to his own dogs. Or perhaps the president of Kel Kan Pet Food, who anecdotally used to eat a can of their dog food at meetings.<\/p>\n<p>The first known use of the term in the management context was in 1988, when Paul Maritz, a Microsoft manager, sent an email titled \u201cEat your own Dogfood\u201d to increase internal usage of Microsoft products.<\/p>\n<p><!-- Main container for the product dogfooding quiz --><\/p>\n<div id=\"userpilot-quiz-container\" style=\"max-width: 600px; margin: 20px auto; font-family: Arial, sans-serif; text-align: center; visibility: hidden;\">\n<p><!-- Progress Bar --><\/p>\n<div style=\"width: 100%; background-color: #e0e0e0; border-radius: 5px; overflow: hidden; margin-bottom: 25px;\">\n<div id=\"quiz-progress-bar\" style=\"height: 12px; width: 0%; background-color: #6765e8; transition: width 0.4s ease-in-out;\"><\/div>\n<\/div>\n<p><!-- Question 1 --><\/p>\n<div class=\"quiz-question\" data-question=\"1\">\n<h3>What\u2019s your biggest challenge with product dogfooding?<\/h3>\n<p style=\"color: #666; font-size: 14px;\">Product dogfooding is a crucial practice for understanding your own product&#8217;s user experience.<\/p>\n<div class=\"quiz-answers\">\n<div class=\"quiz-answer\">Getting employee buy-in and consistent participation.<\/div>\n<div class=\"quiz-answer\">Effectively collecting and organizing feedback.<\/div>\n<div class=\"quiz-answer\">We&#8217;re not currently doing any product dogfooding.<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"quiz-question\" style=\"display: none;\" data-question=\"2\">\n<h3>How do you currently gather feedback during your product dogfooding process?<\/h3>\n<p style=\"color: #666; font-size: 14px;\">The method of feedback collection can greatly impact the quality of insights you receive.<\/p>\n<div class=\"quiz-answers\">\n<div class=\"quiz-answer\">Spreadsheets and manual tracking.<\/div>\n<div class=\"quiz-answer\">Dedicated feedback tools or in-app widgets.<\/div>\n<div class=\"quiz-answer\">Informal chats and email threads.<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"quiz-question\" style=\"display: none;\" data-question=\"3\">\n<h3>What&#8217;s your primary goal for improving your product dogfooding strategy?<\/h3>\n<p style=\"color: #666; font-size: 14px;\">A clear goal helps focus your dogfooding efforts for maximum impact.<\/p>\n<div class=\"quiz-answers\">\n<div class=\"quiz-answer\">Find and fix bugs faster.<\/div>\n<div class=\"quiz-answer\">Build customer empathy within the team.<\/div>\n<div class=\"quiz-answer\">Improve the overall user experience.<\/div>\n<\/div>\n<\/div>\n<p><!-- Final CTA --><\/p>\n<div id=\"quiz-final-cta\" class=\"quiz-question\" style=\"display: none;\">\n<h3>Ready to master your product dogfooding?<\/h3>\n<p style=\"color: #333; font-size: 16px; line-height: 1.6; margin: 20px 0;\">Userpilot can help you build an effective dogfooding program with in-app feedback collection, user analytics, and targeted guidance to improve your product from within.<\/p>\n<p><a id=\"final-cta-button\" style=\"text-decoration: none;\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_self\">Book a Demo<\/a><\/p>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file you will upload to your media library --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/product-dogfooding.js\"><\/script><\/p>\n<h2>What are examples of dogfooding?<\/h2>\n<p>Dogfooding is a common practice in tech, and lots of companies use it to <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve their products<\/a>:<\/p>\n<ul>\n<li>Userpilot uses its own tools to onboard and guide users.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525520\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-scaled.png\" alt=\"userpilot tooltips\" width=\"2560\" height=\"1445\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-450x254.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-1024x578.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-768x434.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-1536x867.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-tooltips-2048x1156.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<ul>\n<li><a href=\"https:\/\/testing.googleblog.com\/2014\/01\/the-google-test-and-development.html\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a> uses it to test new versions of its own products, including new operating systems and popular office apps.<\/li>\n<li>Facebook refined its Android app by forcing employees to switch to this operating system.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ymE6hh1-Kc4&amp;ab_channel=SXSW\" target=\"_blank\" rel=\"nofollow noopener\">Lyft<\/a> requires its staff to spend at least 4 hours as a driver to better empathize with users and enhance the user experience. This includes their CEO, Logan Green.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=inOYmo7Louw&amp;ab_channel=SaaSDeveloperCommunity\" target=\"_blank\" rel=\"nofollow noopener\">Wix<\/a> has built its website using their own product.<\/li>\n<\/ul>\n<h2>Why should companies eat their own dog food?<\/h2>\n<p>If you\u2019ve got a task to complete, say send an email, design a visual, or create an <a href=\"https:\/\/userpilot.com\/blog\/onboarding-flow-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding flow<\/a>, and your product does exactly that, it makes perfect sense to use the product internally instead of competing tools.<\/p>\n<p>However, there are other reasons why your teams should use the products that they build.<\/p>\n<h3>Identifies bugs and issues with the product early on<\/h3>\n<p>Tech giants, like <a href=\"https:\/\/www.dcrainmaker.com\/2019\/06\/competitor-software-instability.html\" target=\"_blank\" rel=\"nofollow noopener\">Garmin<\/a> or <a href=\"https:\/\/www.pcworld.com\/article\/2033158\/microsoft-recalls-updates-this-windows-10-bug-is-to-blame.html\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft<\/a>, have very robust quality assurance processes. And yet, there\u2019ve been numerous cases when they released half-baked products riddled with bugs.<\/p>\n<p>That\u2019s because no testing regime can replicate the real-life conditions in which real customers use the product.<\/p>\n<p>Dogfooding can help you reduce the risk of releasing buggy products, avoid usability issues or receive poor feedback from your customers.<\/p>\n<p>If your teams have to use the product to solve their own daily problems, they\u2019re more likely to identify issues that may sneak through quality control in a lab environment.<\/p>\n<h3>Builds customer empathy<\/h3>\n<p>What\u2019s the best way to understand your <a href=\"https:\/\/userpilot.com\/blog\/customer-needs-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer needs<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points<\/a>, and motivations?<\/p>\n<p>Put yourself in their shoes by using the product to complete the tasks that they have to tackle in their everyday lives.<\/p>\n<p>So it\u2019s safe to say that dog food helps organizations develop their <a href=\"https:\/\/userpilot.com\/blog\/customer-empathy\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer empathy<\/a> and gain a deeper understanding of the \u2018why\u2019 behind their behaviors.<\/p>\n<h3>Improves the customer experience with a company\u2019s product<\/h3>\n<p>Ultimately, dogfooding helps teams build better products and deliver a <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\">better customer experience.<\/a><\/p>\n<p>Think about it:<\/p>\n<p>If you can understand your customers, their needs, and daily struggles, you\u2019re in a position to build a product that addresses their issues. For example, this may mean developing the features that they desperately need to achieve their goals.<\/p>\n<p>There\u2019s more to that.<\/p>\n<p>Lack of functionality isn\u2019t always the main user frustration. Not being able to use the existing features because they crash constantly or they\u2019re difficult to find in the cluttered UI is, though.<\/p>\n<p>Dogfooding helps you prevent such issues because it has\u00a0a chance to spoil the experience for your users.<\/p>\n<h3>Increases employee investment and ownership<\/h3>\n<p>Here&#8217;s something we&#8217;ve noticed: when your team uses what they&#8217;re building, something changes.<\/p>\n<p>They stop seeing it as just another project to ship. It becomes their product.<\/p>\n<p>This is exactly what happened at Microsoft when they built Windows NT.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0029356717\/\" target=\"_blank\" rel=\"noopener noreferrer\">Over 200 developers<\/a> joined the internal quality testing process and dogfooded daily builds of the operating system. Therefore, when someone&#8217;s code broke the build, they felt the immediate consequences in their actual workflow. That personal impact created a powerful motivator to write better code.<\/p>\n<p>The best part? This sense of ownership can spread throughout the entire team.<\/p>\n<p>When your customer support staff uses the product, they understand customer frustrations on a visceral level. When your sales team relies on it, they can speak about its strengths and limitations with genuine authority.<\/p>\n<p>You&#8217;re not just building a product anymore. You&#8217;re building a community of invested stakeholders who care about delivering something great.<\/p>\n<h2>How to implement a product dogfooding program in your company?<\/h2>\n<p>If you want to give dogfooding a shot, here\u2019s how to set up an employee product testing program at your company.<\/p>\n<p>In a nutshell, it follows the same process as any other type of testing or <a href=\"https:\/\/userpilot.com\/blog\/growth-experimentation\" target=\"_blank\" rel=\"noopener noreferrer\">growth experimentation<\/a>.<\/p>\n<h3>Recruit employees for the internal beta testing<\/h3>\n<p>To start with, recruit testers from across the organization for internal testing.<\/p>\n<p>You want to have participants from different departments involved in the product development process: product management, <a href=\"https:\/\/userpilot.com\/blog\/customer-success-roles\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-saas-product-marketing-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>, and sales. This will allow you to gain different perspectives on the product.<\/p>\n<p>Don\u2019t stop there.<\/p>\n<p>Involve employees who are not involved in developing products or have absolutely nothing to do with them. That\u2019s necessary to avoid the <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product team<\/a>\u2018s biases affecting the results. You want to learn how the product really works and not how your testers believe it works or should work.<\/p>\n<h3>Decide how the feedback will be collected<\/h3>\n<p>How are you going to <a href=\"https:\/\/userpilot.com\/blog\/collect-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect the feedback<\/a> on the product?<\/p>\n<p>There are plenty of options for SaaS products:<\/p>\n<ul>\n<li>Email or <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525538\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-scaled.png\" alt=\"userpilot experience survey\" width=\"2560\" height=\"1425\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-450x251.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-1024x570.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-768x428.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-1536x855.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-experience-survey-2048x1140.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<ul>\n<li>A feedback widget or a dedicated email address to collect <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">passive feedback<\/a><\/li>\n<li>Interviews and focus groups to gain in-depth qualitative insights<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">Session replays<\/a> to optimize the UI<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525555\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-scaled.png\" alt=\"userpilot session replay\" width=\"2560\" height=\"1390\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-1536x834.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-session-replay-2048x1112.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<ul>\n<li>Install in-app <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior tracking<\/a> and run analytics reports to find patterns and trends in user interactions<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525573\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-scaled.png\" alt=\"trend analysis userpilot\" width=\"2560\" height=\"1384\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-450x243.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-1024x554.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-768x415.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-1536x831.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/trend-analysis-userpilot-2048x1108.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>With a tool like Userpilot, you can do most of these without stitching five different tools and no-code! For example, you can build a <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis report<\/a> to see how your participants navigate the feature or use it as part of a workflow.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525607\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-scaled.png\" alt=\"userpilot path analysis\" width=\"2560\" height=\"1390\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-1024x556.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-768x417.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-1536x834.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-path-analysis-2048x1112.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><br \/>\nYou will even save much more time for this process with <a href=\"https:\/\/userpilot.com\/ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">our upcoming AI release<\/a>. It&#8217;ll help you surface insights and identify patterns in your dogfooding behavioral data. So stay tuned for our official launch!<\/p>\n<h3>Provide onboarding to the participants<\/h3>\n<p>To emulate real-world usage, provide your testers with the same <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-onboarding-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding <\/a>as your customers.<\/p>\n<p>This kills two birds with one stone.<\/p>\n<p>First, you teach them how to use the product so that they can test it thoroughly <a href=\"https:\/\/userpilot.com\/blog\/reduce-customer-support-load\/\" target=\"_blank\" rel=\"noopener noreferrer\">without relying on the customer support team<\/a> or software developers for guidance.<\/p>\n<p>Setting up this shared onboarding experience is straightforward with Userpilot. You can create <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a> in minutes using tooltips, modals, and slideouts.<\/p>\n<p>The goal is to guide participants from one action to the next, exactly as your customers will experience it in real-world scenarios.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525625\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/Kommunicate-contextual-UI-tooltip.gif\" alt=\"Kommunicate-contextual-UI-tooltip\" width=\"1024\" height=\"535\" \/><br \/>\nSecond, you also test how good your onboarding is at <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">activating users<\/a> and driving <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a> once you officially launch your product.<\/p>\n<h3>Analyze the feedback and iterate on the product<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feedback analysis<\/a> is the next step.<\/p>\n<p>Depending on your research methods, this could be by:<\/p>\n<ul>\n<li>Tagging and grouping similar survey responses. However, this is pretty challenging when you have to deal with tons of qualitative feedback, like <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-nps-responses\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS responses<\/a>. But with tools like Userpilot, this will be much easier. For example, using the NPS response tag, you can easily organize and group feedback under different categories to spot themes.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525643\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-scaled.png\" alt=\" userpilot nps tags\" width=\"2560\" height=\"1431\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-450x251.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-1024x572.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-768x429.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-1536x858.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-nps-tags-2048x1144.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<ul>\n<li>Using AI tools to identify patterns in <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative user feedback <\/a>and following up with respondents for further insights. We&#8217;re actually rolling out AI-powered feedback analysis that will do exactly this, so <a class=\"underline\" href=\"https:\/\/userpilot.com\/ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">join our beta<\/a> if you want early access!<\/li>\n<\/ul>\n<p><a class=\"underline\" href=\"https:\/\/userpilot.com\/ai\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-525660\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-ai-agent.png\" alt=\"userpilot ai agent\" \/><\/a><\/p>\n<ul>\n<li>Analyzing session replays for usability issues.<\/li>\n<li>Inspecting support tickets and bug reports.<\/li>\n<li>Applying different analytics tools to obtain specific insights from <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage data<\/a>, like funnel and path analysis, to identify <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points.<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-525678\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-scaled.png\" alt=\"userpilot funnel analysis\" width=\"2560\" height=\"1451\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-scaled.png 2560w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-450x255.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-1024x580.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-768x435.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-1536x870.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/12\/userpilot-funnel-analysis-2048x1161.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><br \/>\n<a href=\"https:\/\/userpilot.com\/blog\/iterative-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keep testing<\/a> as you\u2019re implementing improvements to assess the impact of the changes on your product quality.<\/p>\n<p>What if you\u2019re not getting any valuable insights? Review and adjust your testing protocols.<\/p>\n<h2>Are there any challenges when dogfooding?<\/h2>\n<p>Yes, and I&#8217;m going to be honest with you, some of them can seriously undermine your results if you&#8217;re not careful.<\/p>\n<p>The biggest issue is that your team becomes too familiar with the product to spot real problems.<\/p>\n<p>More specifically, here are the main challenges you&#8217;ll face:<\/p>\n<ul>\n<li><strong>Internal bias clouds judgment.<\/strong> Team members may develop a biased perspective towards the same product they helped create. This may result in potentially overlooking or downplaying certain issues. That&#8217;s why I&#8217;d always recommend you find participants who are not directly involved in your product development process.<\/li>\n<li><strong>It&#8217;s tempting to replace proper quality assurance teams with dogfooding.<\/strong> This happens especially when you&#8217;re working with limited resources. However, dogfooding catches real-world usability issues while QA catches systematic problems. Think of edge cases, security vulnerabilities, performance issues, or compatibility problems. So essentially, you need both.<\/li>\n<li><strong>You need to balance internal and external feedback.<\/strong> Don&#8217;t rely 100% on dogfooding. Invite beta users who match your target audience for <a href=\"https:\/\/userpilot.com\/blog\/product-usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability testing<\/a> alongside your team. This gives you perspectives from your intended audience who actually use the product as part of their workflow.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product dogfooding is using your own product or service to solve real-life problems, just like your customers would. The goal of this practice is to test the product design thoroughly for bugs and usability issues before launching it to the public. What does it have to do with product management or product design? That&#8217;s what you&#8217;ll find out from this article.<\/p>\n","protected":false},"author":24,"featured_media":525714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[1076,446,1737,253,216,232,954,201,50],"class_list":["post-152039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-best-tools-for-product-led-growth","tag-customer-experience","tag-feedback-loop","tag-product-experiments","tag-product-management","tag-product-managers","tag-quality-assurance","tag-user-experience","tag-user-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Dogfooding in Software Development<\/title>\n<meta name=\"description\" content=\"Dogfooding means eating your own dog food. 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