{"id":15517,"date":"2022-10-31T12:57:16","date_gmt":"2022-10-31T12:57:16","guid":{"rendered":"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/"},"modified":"2026-02-26T10:00:10","modified_gmt":"2026-02-26T10:00:10","slug":"release-notes-best-practices","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/","title":{"rendered":"Product Release Notes Best Practices: How to Properly Announce Changes"},"content":{"rendered":"<h2 id=\"dov6b\">What are release notes?<\/h2>\n<p>Release notes are a kind of communication that <a href=\"https:\/\/userpilot.com\/blog\/product-owner-vs-product-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers or product owners<\/a> use to let users know about new features or bug fixes. In other words, it&#8217;s the &#8216;What&#8217;s new&#8217; bit that you can find on the product website, in an <a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">update email<\/a>, or via in-app communications.<\/p>\n<p>We distinguish <a href=\"https:\/\/userpilot.com\/blog\/major-minor-release-notes-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro, minor and macro <\/a>releases.<\/p>\n<p>The macro ones are normally fundamental changes to the product. These could be brand-new features that change the way the product serves the user or a complete <a href=\"https:\/\/userpilot.com\/blog\/ui-updates\/\" target=\"_blank\" rel=\"noopener noreferrer\">overhaul of the user interface<\/a>.<\/p>\n<p>The minor releases involve incremental improvements to the product that make it better but don&#8217;t dramatically change the way users engage with the product. These kinds of releases are the key to product growth.<\/p>\n<p>Finally, the micro releases included tweaks meant to fix bugs. Unless they&#8217;re extremely urgent, these are normally delivered and shipped in batches.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/release-notes-best-practices-number_ac022d561f0e95ac414d6226e9dd8254_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/release-notes-best-practices-number_ac022d561f0e95ac414d6226e9dd8254_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/release-notes-best-practices-number_ac022d561f0e95ac414d6226e9dd8254_800.webp\" alt=\"Release notes numbering\" \/><\/picture><figcaption>Release notes numbering.<\/figcaption><\/figure>\n<h2 id=\"h02m\">Who is responsible for writing release notes?<\/h2>\n<p>Who writes release notes normally depends on the size of the company.<\/p>\n<p>In a small start-up, this job could belong to the lead developer, while in a larger business it could be the responsibility of the <a href=\"https:\/\/userpilot.com\/blog\/product-owner-vs-product-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">product manager or product owner<\/a>. In really large companies, writing software release notes can be a collaborative task involving <a href=\"https:\/\/userpilot.com\/blog\/product-manager-role\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a>, the head of product, or the chief product officer.<\/p>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/steps-checklists-launching-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing <\/a>or<a href=\"https:\/\/userpilot.com\/blog\/customer-success-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer success manager<\/a> may also play a role, for example, in distributing release notes. This is to make sure that customers know about updates and improvements to the product that will change the way they use the product.<\/p>\n<p><!-- Release Notes Best Practices Interactive Lead Gen Piece --><\/p>\n<div id=\"userpilot-release-quiz-container\">\n<p><!-- Progress Bar (Starts at 35% to drive engagement) --><\/p>\n<div id=\"release-quiz-progress-wrapper\">\n<div id=\"release-quiz-progress-fill\" style=\"width: 35%;\"><\/div>\n<\/div>\n<p><!-- Question 1 --><\/p>\n<div class=\"release-quiz-slide active-slide\">\n<h3>What type of updates are you struggling to communicate?<\/h3>\n<p>Following release notes best practices means distinguishing between macro (fundamental changes), minor (incremental improvements), and micro (bug fixes) releases.<\/p>\n<p><button class=\"release-quiz-btn\">Macro Releases: Major new features or UI overhauls<\/button><br \/>\n<button class=\"release-quiz-btn\">Minor Releases: Small improvements that drive growth<\/button><br \/>\n<button class=\"release-quiz-btn\">Micro Releases: Urgent bug fixes and maintenance tweaks<\/button>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"release-quiz-slide\">\n<h3>Why do you think users might be ignoring your updates?<\/h3>\n<p>Common pitfalls include using too much technical jargon, being too vague, or overwhelming users with too much detail in one note.<\/p>\n<p><button class=\"release-quiz-btn\">Our notes are too technical or full of jargon<\/button><br \/>\n<button class=\"release-quiz-btn\">The information isn&#8217;t relevant to the user&#8217;s specific goals<\/button><br \/>\n<button class=\"release-quiz-btn\">The notes are too long and difficult to scan quickly<\/button>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"release-quiz-slide\">\n<h3>Which distribution channel do you prioritize?<\/h3>\n<p>Adopting release notes best practices involves using multiple channels like in-app updates, emails, and dedicated changelogs to reach every segment.<\/p>\n<p><button class=\"release-quiz-btn\">In-app updates: Reaching active users while they work<\/button><br \/>\n<button class=\"release-quiz-btn\">Email &#038; Blog: Winning back inactive or churned users<\/button><br \/>\n<button class=\"release-quiz-btn\">Public Roadmap: Setting expectations for future growth<\/button>\n<\/div>\n<p><!-- Final Slide\/Result --><\/p>\n<div class=\"release-quiz-slide\">\n<h3>Master Release Notes Best Practices with Userpilot.<\/h3>\n<p>Don&#8217;t let your hard work go unnoticed. Userpilot allows you to follow release notes best practices by launching beautiful in-app announcements, tooltips, and modals that catch your user&#8217;s attention. Explain the &#8220;why&#8221; behind your changes and invite immediate feedback to close the loop. Ready to improve your feature adoption?<\/p>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_self\" id=\"release-quiz-final-cta\">Request a Release Strategy Demo<\/a>\n<\/div>\n<\/div>\n<p><!-- End of Quiz --><\/p>\n<p><!--\nIMPORTANT: Upload the release_notes_logic.js file to your WordPress\nMedia Library and replace the PATH below with your actual file link.\n--><\/p>\n<p><script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/release-notes-best-practices-4.js\" defer><\/script><\/p>\n<h2 id=\"1rpff\">Must have elements of release notes<\/h2>\n<p>Solid technical <a href=\"https:\/\/userpilot.com\/blog\/software-release-notes-template\" target=\"_blank\" rel=\"noopener noreferrer\">release notes<\/a> should include these bits:<\/p>\n<ul>\n<li><strong>Header:<\/strong> with a date and number of the release and the product name. This is important for users to be able to identify which changes were introduced in what order and when.<\/li>\n<li><strong>What&#8217;s new: <\/strong>that&#8217;s where you introduce the new feature and functionality, update or bug fix.<\/li>\n<li><strong>Issues: <\/strong>the problems that you&#8217;re addressing in the release.<\/li>\n<li><strong>Solution<\/strong>: it&#8217;s important to highlight what you did to resolve the issue.<\/li>\n<li><strong>Impact: <\/strong>what the user needs to do to take advantage of the release, like installing an upgrade.<\/li>\n<\/ul>\n<h2 id=\"csfcn\">Top reasons users ignore your software release notes<\/h2>\n<p>While they play an important role in communication between the product team and the user, more often than not release notes simply get ignored. Why is that?<\/p>\n<h3 id=\"58opi\">Your release note is too technical<\/h3>\n<p>Technical lingo is one of the reasons why users don&#8217;t read release notes.<\/p>\n<p>If you&#8217;re using jargon and technical terminology or symbols in your notes for non-tech users, you might as well write them in a different language using a different script.<\/p>\n<h3 id=\"4tare\">Not enough information that&#8217;s relevant<\/h3>\n<p>Release notes that are too general and don&#8217;t provide enough information to the user are useless.<\/p>\n<p>If you writing about security patches or performance improvements, make sure you specify what exactly you&#8217;ve improved. Or don&#8217;t bother at all because your users won&#8217;t either.<\/p>\n<h3 id=\"71kab\">Too many updates in one release note<\/h3>\n<p>You can make your <a href=\"https:\/\/userpilot.com\/blog\/release-notes-template\/\">product release notes<\/a> too vague but you can make them too long and detailed too and that&#8217;s why many users will skip reading them.<\/p>\n<p>Too much detail and text in general can be overwhelming. If the users can&#8217;t quickly take in the key points, you&#8217;ll lose them straight away.<\/p>\n<h2 id=\"8sbis\">Product release notes best practices<\/h2>\n<p>Now that we know why people don&#8217;t read release notes, let&#8217;s look at some release notes best practices that will help you make sure they don&#8217;t get ignored and, more importantly, help you communicate effectively.<\/p>\n<h3 id=\"b6mol\">1. Write release notes in plain language<\/h3>\n<p>Use simple language and avoid jargon.<\/p>\n<p>Don&#8217;t write anything that you wouldn&#8217;t say in a face-to-face chat. Try to use the language that your users are likely to use themselves.<\/p>\n<p>How can you get the tone and vocabulary right? Looking at the <a href=\"https:\/\/userpilot.com\/blog\/user-feedback-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">user feedback<\/a> is a good way to dial it in.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/clickup-release-note-best-practices_63daba4eacac0702298016acbf1bb872_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/clickup-release-note-best-practices_63daba4eacac0702298016acbf1bb872_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/clickup-release-note-best-practices_63daba4eacac0702298016acbf1bb872_800.png\" alt=\"Release notes best practices: Click-Up uses simple language\" \/><\/picture><figcaption>Release notes best practices: Click-Up uses simple language.<\/figcaption><\/figure>\n<h3 id=\"ei8s7\">2. Keep information short and on point<\/h3>\n<p>To make sure you don&#8217;t overwhelm the user with too much information, keep your release notes simple, short, and relevant.<\/p>\n<p>This one&#8217;s pretty straightforward.<\/p>\n<p>Just use clear headings and bullet points to structure the release notes and make them easy to read.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/retool-structure-release-notes-best-practices_686d8ef12691f40a581e55528ea02cab_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/retool-structure-release-notes-best-practices_686d8ef12691f40a581e55528ea02cab_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/retool-structure-release-notes-best-practices_686d8ef12691f40a581e55528ea02cab_800.png\" alt=\"Retool release notes have a clear structure\" \/><\/picture><figcaption>Retool release notes have a clear structure.<\/figcaption><\/figure>\n<h3 id=\"cfpeg\">Write release notes using your brand voice<\/h3>\n<p>Your release notes should be consistent with your brand&#8217;s voice.<\/p>\n<p>If your brand uses a fun and friendly tone, so should your release notes. Just because it&#8217;s a technical document doesn&#8217;t mean it has to be boring.<\/p>\n<p>To get the tone right and consistent with the rest of your communications, it may be a good idea to involve the marketing team and their copywriters to tweak it when necessary.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/slack-product-release-best-practices_8dc1e50df14f3791a8b1c04db5768f9b_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/slack-product-release-best-practices_8dc1e50df14f3791a8b1c04db5768f9b_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/slack-product-release-best-practices_8dc1e50df14f3791a8b1c04db5768f9b_800.webp\" alt=\"Release notes best practices: keep your brand\u2019s unique voice, like Slack\" \/><\/picture><figcaption>Release notes best practices: keep your brand\u2019s unique voice, as Slack does.<\/figcaption><\/figure>\n<h3 id=\"fikdb\">4. Create your own release notes template and be consistent<\/h3>\n<p>Developing a <a href=\"https:\/\/userpilot.com\/blog\/software-release-notes-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">template <\/a>that you will use for all your release notes will save you time and ensure consistency.<\/p>\n<p>Once they get used to the particular layout, it will be much easier for your users to understand them, so don&#8217;t change it without a good reason.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/release-notes-best-practices-templat_cc013cf09ba374fa1787235e5d69c3ec_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/release-notes-best-practices-templat_cc013cf09ba374fa1787235e5d69c3ec_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/release-notes-best-practices-templat_cc013cf09ba374fa1787235e5d69c3ec_800.png\" alt=\"Release notes template\" \/><\/picture><figcaption>Release notes template.<\/figcaption><\/figure>\n<h3 id=\"2il6l\">5. Release notes should explain changes and set expectations<\/h3>\n<p>For the release notes to do their job, you need to explain what the update is and what it means for the user.<\/p>\n<p>Make sure you give <a href=\"https:\/\/userpilot.com\/blog\/product-changes\/\" target=\"_blank\" rel=\"noopener noreferrer\">details of the change<\/a> and, more importantly, the impact it will have on the user and their ability to get their jobs done.<\/p>\n<p>The impact could be both positive and negative. If you&#8217;re introducing a<a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"> new feature<\/a>, don&#8217;t miss the opportunity to highlight how it will benefit the user. If, on the other hand, you&#8217;re sunsetting one, explain why and how you&#8217;re planning to make up for it.<\/p>\n<p>The key in both instances is to set realistic expectations. Don&#8217;t overpromise as this will create a <a href=\"https:\/\/userpilot.com\/blog\/value-gap\/\" target=\"_blank\" rel=\"noopener noreferrer\">value gap<\/a> and lots of disappointment in the long run.<\/p>\n<h3 id=\"adm8a\">6. Add images and videos to your release notes<\/h3>\n<p>Adding <a href=\"https:\/\/userpilot.com\/blog\/embed-loom-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos <\/a>or images to your release notes will allow you to communicate more effectively.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Asana-release-notes_ebcf256c1f7c8137ff2ca085e812433d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Asana-release-notes_ebcf256c1f7c8137ff2ca085e812433d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Asana-release-notes_ebcf256c1f7c8137ff2ca085e812433d_800.png\" alt=\"Asana uses videos to enhance its release notes\" \/><\/picture><figcaption>Asana uses videos to enhance its release notes.<\/figcaption><\/figure>\n<p>What&#8217;s more, visuals can be more appealing than plain text and have the power to excite users about the new features and make them eager to try them out.<\/p>\n<h3 id=\"dk2ua\">7. Include relevant links and calls to action<\/h3>\n<p>While the release notes on their own should be brief, you can use them to communicate a lot by adding relevant links. For example, you can include links to the bug reports that the release is addressing.<\/p>\n<p>Always include a call to action. If there is<a href=\"https:\/\/userpilot.com\/blog\/feature-release-example\/\" target=\"_blank\" rel=\"noopener noreferrer\"> a new feature<\/a>, invite the user to try it out.<\/p>\n<p>What if the release is complete and can leave users confused? Give them the option to contact the<a href=\"https:\/\/userpilot.com\/blog\/customer-success-vs-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\"> support team<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-webhooks-release-announcement_80d8721c93cdb7898e91915574935e94_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-webhooks-release-announcement_80d8721c93cdb7898e91915574935e94_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-webhooks-release-announcement_80d8721c93cdb7898e91915574935e94_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-webhooks-release-announcement_80d8721c93cdb7898e91915574935e94_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-webhooks-release-announcement_80d8721c93cdb7898e91915574935e94_800.png\" alt=\"userpilot-webhooks-release-announcement\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> announcement-feature release.<\/figcaption><\/figure>\n<h3 id=\"6oggf\">8. Focus on what the new release means for the user vs the company<\/h3>\n<p>Write your release notes with the customer in mind.<\/p>\n<p>Focus on what the new features mean for the user and not for your company. Show how the update will drive value for them and not for your business. It&#8217;s not a press release after all.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/amazon-business-release-notes-best-practices_768be8367af9dc08c69cd51c9173a010_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/amazon-business-release-notes-best-practices_768be8367af9dc08c69cd51c9173a010_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/amazon-business-release-notes-best-practices_768be8367af9dc08c69cd51c9173a010_800.png\" alt=\"Amazon Business focuses on the benefits for clients in their release notes\" \/><\/picture><figcaption>Amazon Business focuses on the benefits for clients in their release notes.<\/figcaption><\/figure>\n<h3 id=\"8pm8n\">9. Use multiple channels to distribute release notes<\/h3>\n<p>To reach all your user segments, use a range of channels to distribute the release note.<\/p>\n<h4 id=\"b8191\">In-app updates<\/h4>\n<p>These are great to <a href=\"https:\/\/userpilot.com\/blog\/feature-release-example\/\" target=\"_blank\" rel=\"noopener noreferrer\">announce new features<\/a> and updates to active users who use the product regularly.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/postify-release-notes-best-practices_6e26f8a497e07af555eebbe761c3cb58_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/postify-release-notes-best-practices_6e26f8a497e07af555eebbe761c3cb58_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/postify-release-notes-best-practices_6e26f8a497e07af555eebbe761c3cb58_800.webp\" alt=\"Postify new feature announcement in-app\" \/><\/picture><figcaption>Postify new feature in-app announcements.<\/figcaption><\/figure>\n<h4 id=\"93moo\">Sign-in page<\/h4>\n<p>The sign-in (or even <a href=\"https:\/\/userpilot.com\/blog\/sign-up-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">sign-up pages<\/a>) is another good place to distribute the release notes. However, its reach may be limited as regular users tend to save their passwords and choose to stay logged in.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/drift-announcement_a1daaf93bfbfb5a18b218deca2ae1661_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/drift-announcement_a1daaf93bfbfb5a18b218deca2ae1661_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/drift-announcement_a1daaf93bfbfb5a18b218deca2ae1661_800.png\" alt=\"Release announcement on the sign-in page\" \/><\/picture><figcaption>Release announcement on the sign-in page.<\/figcaption><\/figure>\n<h4 id=\"ei8j\">Blog post<\/h4>\n<p>Blog posts give you a chance to give more comprehensive information about the release.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Medium-blog-releasenotes-best-practices_35e864956aca1838c11bf43ded8575ee_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Medium-blog-releasenotes-best-practices_35e864956aca1838c11bf43ded8575ee_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Medium-blog-releasenotes-best-practices_35e864956aca1838c11bf43ded8575ee_800.webp\" alt=\"Medium uses blog posts for their release notes\" \/><\/picture><figcaption>Medium uses blog posts for their release notes.<\/figcaption><\/figure>\n<h4 id=\"e2o3r\">Email<\/h4>\n<p><a href=\"https:\/\/userpilot.com\/blog\/new-product-release-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email<\/a>, just like blog posts, allows you to give more detailed updates. It&#8217;s also to chance for your copywriters to show off their creativity to craft engaging content.<\/p>\n<p>The key benefit of emails, though, is that it allows you to target inactive users or those that might have churned.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/email-sample-release-notes-best-practices_158e135db05d6d352c3b33e1abad5f00_800.png 1x, https:\/\/images.storychief.com\/account_6827\/email-sample-release-notes-best-practices_158e135db05d6d352c3b33e1abad5f00_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/email-sample-release-notes-best-practices_158e135db05d6d352c3b33e1abad5f00_800.png 1x, https:\/\/images.storychief.com\/account_6827\/email-sample-release-notes-best-practices_158e135db05d6d352c3b33e1abad5f00_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/email-sample-release-notes-best-practices_158e135db05d6d352c3b33e1abad5f00_800.png\" alt=\"Release notes delivered via email\" \/><\/picture><figcaption>Release notes delivered via email.<\/figcaption><\/figure>\n<h4 id=\"casuq\">Social media posts<\/h4>\n<p>Social media are a good way to reach your users. Your Facebook, Insta, or LinkedIn posts can also catch the attention of prospective customers.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/social-media-notion-release-notes-best-practices_ca611e15fa52ad6c12a8ce4e724643c7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/social-media-notion-release-notes-best-practices_ca611e15fa52ad6c12a8ce4e724643c7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/social-media-notion-release-notes-best-practices_ca611e15fa52ad6c12a8ce4e724643c7_800.png\" alt=\"Notion release notes on Twitter\" \/><\/picture><figcaption>Notion release notes on Twitter.<\/figcaption><\/figure>\n<h4 id=\"9bj0v\">Changelog page<\/h4>\n<p>A dedicated section on your product web page is a good place to keep all the release notes in one place. In this way, your users can easily find them and track all the historical changes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/helpscout-changelog-release-notes-best-practices_9cd5a4aeed65ddcaf554279eeb2040c8_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/helpscout-changelog-release-notes-best-practices_9cd5a4aeed65ddcaf554279eeb2040c8_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/helpscout-changelog-release-notes-best-practices_9cd5a4aeed65ddcaf554279eeb2040c8_800.jpg\" alt=\"Help Scout changelog page\" \/><\/picture><figcaption>Help Scout changelog page.<\/figcaption><\/figure>\n<h4 id=\"a8li3\">Public roadmap<\/h4>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">public roadmap<\/a> is not only a great way to show where your product is heading but also where it&#8217;s come from. And it gives you a chance to <a href=\"https:\/\/userpilot.com\/blog\/feature-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">capture feature requests<\/a> too!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/trello-public-roadmap-release-notes-best-practices_dea111d6018e2d6306edcd4499be6086_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/trello-public-roadmap-release-notes-best-practices_dea111d6018e2d6306edcd4499be6086_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/trello-public-roadmap-release-notes-best-practices_dea111d6018e2d6306edcd4499be6086_800.webp\" alt=\"A public roadmap with Atlassian updates\" \/><\/picture><figcaption>A public roadmap with Atlassian updates.<\/figcaption><\/figure>\n<h3 id=\"c9eel\">10. Use different content in your release notes based on the channel<\/h3>\n<p>Your release notes need to be tailored to the media that you use.<\/p>\n<p>For example, your social media updates won&#8217;t be as detailed as a blog post or an email. You will also need to use a different style to catch the attention of the reader.<\/p>\n<p>Sometimes a <a href=\"https:\/\/userpilot.com\/blog\/how-to-create-tooltips\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltip <\/a>with a short gif is enough to deliver the message as long as you add the &#8216;learn more&#8217; CTA so that the users can read the full release note.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Slack-tooltip-announcement-software-rollout_3f498606d83ab5275185ecd70f673f13.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Slack-tooltip-announcement-software-rollout_3f498606d83ab5275185ecd70f673f13.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Slack-tooltip-announcement-software-rollout_3f498606d83ab5275185ecd70f673f13.gif\" alt=\"Slack release notes on social media\" \/><\/picture><figcaption>Slack release notes on social media.<\/figcaption><\/figure>\n<h3 id=\"cfrcr\">11. Make it easy for users to access all release notes: The <em>What&#8217;s New<\/em> Button<\/h3>\n<p>When using multiple channels to <a href=\"https:\/\/userpilot.com\/blog\/product-announcement-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">announce updates<\/a>, make sure there is one central place where users can access all previous release notes.<\/p>\n<p>And make it easy to access with a shortcut from the product, like Notion!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Notion-realease-notes-page_ba98dcd1a2e2aa7f6bb63f011e754881_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Notion-realease-notes-page_ba98dcd1a2e2aa7f6bb63f011e754881_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/Notion-realease-notes-page_ba98dcd1a2e2aa7f6bb63f011e754881_800.png\" alt=\"Notion makes it easy to find the release notes page\" \/><\/picture><figcaption>Notion makes it easy to find the release notes page.<\/figcaption><\/figure>\n<p>Once you click on it, it takes you to the page with all the previous release notes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-release-notes-best-practices_48bc76f79f24f347406e884c58b541c8_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-release-notes-best-practices_48bc76f79f24f347406e884c58b541c8_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-release-notes-best-practices_48bc76f79f24f347406e884c58b541c8_800.png\" alt=\"notion-release-notes-best-practices\" \/><\/picture><figcaption>Notion release notes page.<\/figcaption><\/figure>\n<h3 id=\"6vb1i\">12. Invite users to leave feedback<\/h3>\n<p>Once you release new functionality, make sure to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect feedback <\/a>from your users.<\/p>\n<p>How?<\/p>\n<p>Build a <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback widget<\/a> into your product so that users can leave specific feedback whenever they feel like it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/passive-feedback-miro-product-management-best-practices_4e86a31d5c160dde8a3eda7e743417dd_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/passive-feedback-miro-product-management-best-practices_4e86a31d5c160dde8a3eda7e743417dd_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/passive-feedback-miro-product-management-best-practices_4e86a31d5c160dde8a3eda7e743417dd_800.webp\" alt=\"Miro allows users to give feedback whenever they fancy\" \/><\/picture><figcaption>Miro allows users to give feedback whenever they fancy.<\/figcaption><\/figure>\n<p>Or trigger an <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app microsurvey<\/a> as soon as users engage with the new feature to ask them about their experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the release notes best practices will help you make sure your users are up to date with the latest updates. More importantly, it&#8217;s your chance to show your users that you are listening to their feedback and increase their loyalty. Carefully crafted release notes can be also very effective tools for driving product adoption.<\/p>\n","protected":false},"author":51,"featured_media":15519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[941,806,942,603,858,216,215,868,481,514],"class_list":["post-15517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-collect-feedback","tag-drive-adoption","tag-feedback-collection","tag-interactive-walkthrough","tag-product-annoucement","tag-product-management","tag-product-manager","tag-saas-user-segments","tag-self-service-support","tag-user-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Release Notes Best Practices: How to Announce Product Changes<\/title>\n<meta name=\"description\" content=\"Following the release notes best practices will announce new releases effectively. 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Well-crafted release notes help boost product adoption!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T12:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T10:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Product-Release-Notes-Best-Practices-How-to-Properly-Announce-Changes_d0f7068ac939269abeb8f79934fe10bc_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"Product Release Notes Best Practices: How to Properly Announce Changes\",\"datePublished\":\"2022-10-31T12:57:16+00:00\",\"dateModified\":\"2026-02-26T10:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\"},\"wordCount\":2009,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Product-Release-Notes-Best-Practices-How-to-Properly-Announce-Changes_d0f7068ac939269abeb8f79934fe10bc_2000.png\",\"keywords\":[\"collect feedback\",\"drive adoption\",\"feedback collection\",\"interactive walkthrough\",\"product annoucement\",\"Product Management\",\"Product Manager\",\"saas user segments\",\"self-service support\",\"user segmentation\"],\"articleSection\":[\"Product Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\",\"url\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\",\"name\":\"Release Notes Best Practices: How to Announce Product Changes\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/10\/Product-Release-Notes-Best-Practices-How-to-Properly-Announce-Changes_d0f7068ac939269abeb8f79934fe10bc_2000.png\",\"datePublished\":\"2022-10-31T12:57:16+00:00\",\"dateModified\":\"2026-02-26T10:00:10+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Following the release notes best practices will announce new releases effectively. 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